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Proton - Saga - Owners Manual - 2016 - 2016
Proton - Saga FLX - Sales Brochure - 2008 - 2008
Proton - Persona - Sales Brochure - 2008 - 2008
Proton - Waja - Parts Catalogue - 1990 - 1996
Proton - Inspira - Sales Brochure - 2010 - 2010
Proton - Exora - Sales Brochure - 2009 - 2010
Proton - Persona - Sales Brochure - 1993 - 2016
Proton - Savvy - Sales Brochure - 2007 - 2007
Proton - Exora - Sales Brochure - 2007 - 2007
Proton - Persona SV - Sales Brochure - 2016 - 2016
Proton - Exora - Sales Brochure - 2012 - 2012 (2)
Proton - Exora - Sales Brochure - 2012 - 2012
Proton - Arena - Sales Brochure - 2002 - 2009
Proton - Savvy - Sales Brochure - 2010 - 2010
Proton - Exora - Sales Brochure - 2018 - 2018
Proton - Exora - Sales Brochure - 2013 - 2013
Proton - Exora - Sales Brochure - 2017 - 2017 (2)
Proton - Exora - Sales Brochure - 2013 - 2013 (2)
Speaker Systems - JBL - Arena 120
Proton - Persona - Sales Brochure - 2016 - 2016 (2)
Proton - Exora - Sales Brochure - 2016 - 2016
Proton - Persona - Sales Brochure - 2016 - 2016 (3)
Proton - Exora - Sales Brochure - 2017 - 2017
Computers & Accessories - Seagate - Personal Clou
Toys & Accessories - Nintendo - Nintendo DS - Style Savvy
Computers & Accessories - Seagate - Access for Personal Clou
CD Player - Magnavox - CD PERSONAL AZ7000~17 (2 of 3)
Watches & Wearables - Timex - Personal Trainer HRM
CD Player - Magnavox - PERSONAL CD AZ92251798
Proton - Persona - Sales Brochure - 2016 - 2016
Fax Machines - Brother - Brother Personal FAX-375MC
CD Player - Magnavox - CD PERSONAL AZ7000~17 (1 of 3)
Fans - Holmes - HABF120W-N - Holmes Personal Desk Fan
Fax Machines - Brother - Brother Personal FAX-275
Media Players & Accessories - Magnavox - CD PERSONAL AZ7331~17
Fans - Holmes - HTF1363B-BU - HOL Personal Tower Fan
Coffee Makers - Hamilton Beach - Personal Iced Tea Brewer (40921)
CD Player - Magnavox - PERSONAL CD 12 AZ90011798
CD Player - Magnavox - 40 SEC PERSONAL CD GOLD AZ779517
Computers & Accessories - Seagate - Maxtor Personal Storage 5000
CD Player - Magnavox - CD PERSONAL AZ7583~17 (4 of 4)
Media Players & Accessories - Magnavox - CD PERSONAL AZ7271~17
CD Player - Magnavox - CD PERSONAL AZ7483~17 (2 of 4)
CD Player - Magnavox - CD PERSONAL AZ7483~17 (3 of 4)
Jaguar Jaguar X-Type Jaguar X Type Misc Document Vehicle Personalization Accessesories
CD Player - Magnavox - CD PERSONAL AZ7000~17 (3 of 3)
Media Players & Accessories - Magnavox - CD PERSONAL AZ7261~17
CD Player - Magnavox - CD PERSONAL AZ7583~17 (1 of 4)
Computers & Accessories - Seagate - Personal Cloud (2-bay)
CD Player - Magnavox - PERSONAL CD AZ746317
Media Players & Accessories - Magnavox - CD PERSONAL AZ7275~17
Kettles & Tea Makers - Krups - Krups FL701 PERSONAL TEA KETTLE
Summary of Content
PROTON SAFETY IS OUR PRIORITY ASEAN Automobile Safety Forum 1 & 2 December 2014 Business Times: 19 November 1982 “Well, we consider the capacity to produce vehicles a necessary component of our INDUSTRIALIZATION program If it is a necessary component, then we must have it. It does not matter when… ….we want to go into motorcar industry not so much because of the car but because of the technology. The industry gives rise to a lot of spin-off effects, experience and knowledge to our people” YABhg Tun Dr Mahathir Mohamad Former Prime Minister of Malaysia PROTON Founder & Chairman 2 CONTENT Page 3 1 Overview 2 PROTON Vehicle Safety 3 PROTON Aspirations of ASEAN 10/12/2014 The National Automotive Project Three Primary National Aspirations To spearhead the automotive industrialization process and manufacturing industries To acquire and upgrade technology and industrial skills within the automotive manufacturing industry To strengthen the international competitiveness of Malaysia’s industrial capability Page 4 10/12/2014 Corporate Information PROTON Established 1983 Paid Up Capital RM549,213,002 Corporate Structure DRB-HICOM PROTON HOLDINGS BHD Key operating companies PERUSAHAAN OTOMOBIL NASIONAL (100%) Page 5 PROTON TG MALIM (100%) 10/12/2014 PROTON EDAR (100%) PROTON MARKETING* (100%) PROTON PARTS CENTRE (100%) MIYAZU (MALAYSIA) (66%) GROUP LOTUS (100%) Welcome to PROTON “ A Symbol of National Pride “ • Incorporated in 1983 to spearhead nation’s industrialization and acquired Lotus Group in 1996 to accelerate growth • A key driver of national development ˗ Affordable automobile ownership ˗ Technology acquisition & adaptation ˗ Industrial enrichment (upstream, downstream, services) ˗ Human capital development • Manufacturing operations and R&D Centres in Malaysia (PROTON) and UK (LOTUS) • Domestic and international business activities. • Since inception… ˗ Invested > RM 18bil in buildings, facilities & R&D programs ˗ Launched about 20 models and developed own vehicles & engines from 2000 onwards ˗ Sold about 4mil cars , 10% exported • Group employees > 13.5k with 90% based in Malaysia Page 6 10/12/2014 PROTON Group Operations Base Operations in Malaysia (PROTON) and United Kingdom (LOTUS), with businesses activities throughout Asia, Europe and USA. PROTON Tg. Malim, Malaysia Group Lotus Norwich UK Page 7 10/12/2014 PROTON Head Office, Shah Alam, Malaysia Key Personnel Senior Management Board of Directors Tun Dr. Mahathir Mohamad Chairman Dato’ Abdul Harith Abdullah Chief Executive Officer Tan Sri Dato’ Sri Haji Mohd Khamil Jamil Datuk Nozirah Bahari Dato’ Zainuddin Che Din Khairudin Dato’ Haji Yusoff Deputy Chief Executive Officer Abdul Rashid Musa Chief Technical Officer Andreas Prinz Chief Operating Officer, Commercial Rohime Shafie Chief Financial Officer Dato’ Mohd Radzaif Mohamed Ahmad Fuaad Mohd Kenali Page 8 10/12/2014 Wan Roslan Wan Abbas Director, Group Human Resources Muhammad Aris Anuar Director, Manufacturing Mohd Khalid Yusof Director, Transformation Office Azmi Idris Nor Zahid Zahudi Director, CEO, Group Quality PROTON Edar Sdn Bhd PROTON Group Manpower Plan Company Manpower Status1 % Perusahaan Otomobil Nasional Sdn Bhd 5,884 43.6% PROTON Tanjung Malim Sdn Bhd 2,273 16.8% Proton Edar Sdn Bhd 3,345 24.8% Miyazu (Malaysia) Sdn Bhd 232 1.7% Proton Parts Centre Sdn. Bhd. 453 3.4% 12,187 90.2% 1,215 9.0% 102 1.0% 1,317 9.8% Sub-total (based in Malaysia) Lotus Group International Ltd Overseas Subsidiaries2 Sub-total (based abroad) 1 Figures shown as at 31 Jul 2014 Subsidiaries include PT Proton Edar Indonesia, Proton Cars Australia, Proton Cars UK Ltd., Proton Singapore Pvt. Ltd., Proton Motors Thailand 2 Overseas Total to-date Page 9 10/12/2014 13,504 100% Product Launch Milestone Page 10 10/12/2014 PROTON Vehicles (current active models) IRIZ ‘Get Social’ • 1.3 VVT 5MT & CVT (94hp, 120Nm) • 1.6 VVT 5MT & CVT (107hp, 150Nm) • PROTON's 5-STAR Safety ASEAN ANCAP compact car built for the way you want it. SAGA ‘The People’s Car’ • 1.3 IAFM 5MT & CVT (94hp, 120Nm) • The affordable sedan for family practicality SUPRIMA S PREVE ‘Drive It to Believe It’ • 1.6 IAFM+ 5MT & CVT (107hp, 148Nm) • 1.6T CVT (138hp, 205Nm) • Make way for our hottest ride ever, powered by an innovative turbocharged engine and made to surpass all expectations. ‘Fully Loaded with Built-in Values’ • 1.6T CVT (138hp, 205Nm) • Comprised of everything you need and want, the all-new Proton Suprima S redefines how a car exceeds expectations at an affordable price. PERSONA EXORA ‘More Power. More Style. Space Is A Bonus.’ • 1.6 CPS 5MT & 4AT (126hp, 150Nm) • 1.6T CVT (138hp, 205Nm) • PROTON's newest sibling in the Exora family. Bold also sums up the enhancements we’ve made – all part of our commitment to give you the best. Page 11 10/12/2014 ‘Be Seen Differently’ • 1.6 IAFM 5MT & 4AT (107hp, 148Nm) • Contemporary in design, envious stares and endless compliments will become the norm as you cruise about in the new definition of Elegance. SATRIA NEO ‘Power, Performance And Style In One Solid Package..’ • 1.6 CPS 5MT & 4AT (126hp, 150Nm) CONTENT Page 12 1 Overview 2 PROTON Vehicle Safety 3 PROTON Aspirations of ASEAN 10/12/2014 What’s a Global Car ? Based on globally accepted responses, world car means Ref. : International Carbody Conference. Bad Nauheim, Frankfurt 2009 Page 13 10/12/2014 What’s a Global Car ? How are world/global car attributes translated into BIW engineering ? Ref. : International Carbody Conference. Bad Nauheim, Frankfurt 2009 Page 14 10/12/2014 What’s a Global Car ? ANCAP ANCAP ANCAP ANCAP Page 15 10/12/2014 Vehicle Accident Stages vs Safety Strategies Vehicle Accident Stages Safe Driving Vehicle Safety Strategy Active Safety (Primary) Page 16 10/12/2014 Accident Avoidance Early Detection System Passenger Protection Accident Pre-crash Safety Pedestrian Protection Passenger Rescue Passive Safety (Secondary) Safety Strategies being adopted Vehicle Accident Stages Safe Driving Vehicle Safety Strategy Active Safety (Primary) Accident Avoidance Strategies Early Detection System Passenger Protection Accident Pre-crash Safety Pedestrian Protection Passenger Rescue Passive Safety (Secondary) Vehicle Surround Technology Accident Avoidance Being Adopted Vehicle Control •Vehicle handling •Accurate steering response •Safer driving feeling  Always in control • High braking stability • Hill hold assist Page 17 10/12/2014 Mitigation of Injuries Structure Control • Cabin Protection Rigid cabin, side impact bars, more energy absorbance • Front end crushable zones  “crash cans • Pedestrian friendly front zones Supplementary Restraint System • Pretensioner Seatbelts • Steering system • Airbags • Energy Absorbing materials : trim parts • Whiplash protection seats PASSIVE SAFETY 5 STAR RATING NCAP 5 Stars NCAP Rating Front Offset 5 Stars NCAP Rating Full Front Offset Side Moving Side Pole PROTON VEHICLE SAFETY EBD PROTON RIDE & HANDLING TCS ABS ESC Safety systems that evades or reduces risk of collision ACTIVE SAFETY Safety systems that evades or reduces risk of fatal injuries PASSIVE SAFETY HPF + UHSS STRUCTURES EPS SEATBELT PRETENSIONERS AIRBAGS ISOFIX PROTON VEHICLE SAFETY INTEGRATED PEDESTRIAN PROTECTION SYSTEM WHIPLASH PROTECTION SEATS ACTIVE SAFETY ELECTRONIC STABILITY CONTROL (ESC) ESC optimizes vehicle stability while cornering. When the car begin to skid due to a sudden change in steering, or on the road surface, ESC help the driver retain vehicle control • A driver tries to avoid an obstacle but doesn’t sharply enough. •ESC senses this and applies brake to the left rear wheel. •The counteractive force helps get the vehicle to its intended path • A driver steers too sharply trying to get back to the lane. •ESC applies brake to the left front wheel. •The counteractive force keeps the vehicle from skidding to the left. ACTIVE SAFETY ELECTRONIC STABILITY CONTROL (ESC) • Car instability in relative to intended path. • Intervention by uneven brake application rather than steering movement. • Individual wheel braking helps create desired yaw moment. • Engine power reduction also provide better heading correction. with without ACTIVE SAFETY TRACTION CONTROL SYSTEM (TCS) • Eliminate wheel spin under heavy acceleration. • Traction control is important on slippery surface. Traction on surface must be more than amount of torque applied to the wheel. • Key for powerful engine to have this system. Powertrain dependant. • To prevent loss of traction of the driven road wheels, and therefore maintain the control of the vehicle when excessive throttle is applied by the driver. low µ Wheel spin Without TCS Without TCS high µ low µ With TCS Control amount of wheel slip high µ With TCS ACTIVE SAFETY HILL HOLD ASSIST (HHA)  Hill Hold Assist (HHA) - HHA offers a comfort improvement in common every day situations (e.g. stop & go traffic, doing parking maneuvers, parallel parking, drive off in reverse uphill) by PREVENTING THE TYPICAL ROLLING TENDENCY of the vehicle during the drive-off phase. • HHA is new feature that upgrades current ESC capability. Firstly introduced in Suprima S. • Improve driveability during vehicle launch at hill stop. • 30% gradient launch is possible at GVW condition Description Help drivers maintain vehicle from rolling backward (when in fwd gears) and forward (when in reverse gears)on a hill ACTIVE SAFETY Anti-Lock Braking System (ABS) • Prevent wheel skid upon hard braking (allow tyre traction with surface) • Improve stopping distance. High efficiency compared to conventional brake at wet and dry condition. This sensor tells the compute ABS senses r how fast the the speed wheel is of the spinning wheel using a wheel sensor Description Control module calculates if the wheel is going to lock up or not. Brake is being applied as hard as possible. When it detects a locking up under hard braking, brake pressure then will be released Prevents the brakes from locking up during emergency braking and shortens the braking distance It repeats iterating until brake pedal is released driver or until vehicle stops ACTIVE SAFETY ELECTRONIC BRAKE DISTRIBUTION (EBD)  EBD work to prevent overbraking of the rear wheels by ADJUSTING REAR BRAKE PRESSURE close to the ideal brake force distribution curve ACTIVE SAFETY ELECTRONIC BRAKE DISTRIBUTION (EBD) PCV (Proportionate Control Valve) which has fixed ratio, was replaced with EBD system which enable variable brake distribution Description Ensures proper brake force distribution to ensure effective braking hence reducing the braking distance ACTIVE SAFETY HYDRAULIC BRAKE ASSIST (HBA)  Brake Assist (BA) - Assists the driver in emergency brake situations by ACTIVATE PRESSURE BUILD UP in the wheel brakes. - BA supports the driver to reach the shortest possible stopping distance in panic braking situations, by building up the maximum necessary brake pressure. Evaluation of Pedal Pressure gradient Pedal Pressure Fig.5 - BA Pressure Characteristic ACTIVE SAFETY HYDRAULIC BRAKE ASSIST (HBA) 100-0kph Description PCC 39.51m Myvi N/A Brio 43.50m i10 42.36m Mirage 40.54m Ensures additional brake force to the wheels to ensure effective braking hence shortening the braking distance Passive Safety : Structural Integrity Effective Energy Management Strategy • Purposely-built structure to have strong and weak areas, which would collapse in a controlled manner upon impact. • Huge amounts of energy absorbed while minimising intrusion to occupant area. Crushable effective length Side Front Long member Front –Floor Long member • Stable load paths distributed effectively away from occupant compartment. Page 31 10/12/2014 Passive Safety : Structural Integrity Reinforced Safety Structure (RESS) Proton IRIZ consist of 8 HPF & 8 UHSS parts and strategically placed at the crucial point to ensure CABIN INTEGRITY during collision which we called Reinforced Safety Structure or ‘RESS’. What is Hot Press Forming (HPF) Technology?? This technology produces a high tensile strength part to ensure better torsional body rigidity yet retaining ideal weight for better fuel efficiency. It is designed to meet ECE Regulation. What is Ultra High Strength Steel (UHSS) Roll Forming?? Roll Forming is a progressive motion process of forming flat strip of cold metal through several stages of forming or bending without application of heat. Each pair of rolls progressively shapes metal, until the final pair products the required profile. UHSS Benefit : 1. Permits processing high and ultra-high-strength sheet metal 2. Contributes to weight reduction 3. Meets stringent crashworthiness performance and NCAP requirements Page 32 10/12/2014 Passive Safety : RESS in PREVÉ • Designed to comply to global automotive safety standards and maintaining cabin integrity offering maximum protection in front, side and rear impacts. REINF. C/MBR DASH LWR RH REINF FR PLR LWR LH/RH Passive Safety : Real accident data PASSIVE SAFETY Do Not Conduct Your Own Crash Test Impact Sensing Door Unlock Door automatically unlocks upon crash which allow passanger to escape/rescue The driver, standing by the roadside, after the accident SAVED!!! Passive Safety Technology Features Page 36 10/12/2014 Passive Safety Technology Features such as SRS which are tuned to optimise robust performances in various impacts. Driver Airbag (DAB) 3-point seatbelts with Dual Pretensioner & Load limiter BEFORE AFTER Side Airbag (SAB) Passenger Airbag (PAB) Inflatable Curtain Airbag (ICA) In addition : Rear ISOFIX anchorage system for Child Restraint Seats. Page 37 10/12/2014 Integrated Pedestrian Protection System • Front end designed to reduce risk of injury to a pedestrian should a vehicle-pedestrian impact occur • Designed to comply with global automotive standards. Page 38 10/12/2014 Movies THE RESULT ? Page 39 10/12/2014 Page 40 10/12/2014 PASSIVE SAFETY CRASH TEST - PREVE BMW 3-series 2012 320d 6 (F+S+C) 5-star 36.76 VW Jetta 2011 TSi 6 (F+S+C) 5-star 35.20 Honda Civic 2012 All 6 (F+S+C) 5-star 34.91 Audi A4 2008 All 6 (F+S+C) 5-star 34.45 PROTON PREVE 2013 ALL 6 (F+S+C) 5-STAR 34.25 Ford Focus 2011 All 7 (F+S+C+K) 5-star 34.17 Toyota Corolla 2010 All 7 (F+S+C+K) 5-star 33.63 Hyundai Elantra 2011 1.8 GSL 6 (F+S+C) 5-star 33.21 Mitsubishi Lancer 2007 ES 3 (F+K) 4-star 31.56 Kia Forte 2009 S Sedan 6 (F+S+C) 4-star 28.13 F: front Source: ANCAP website S: side C: curtain K: knee PROTON Models NCAP Achievements 1994 No development for NCAP rating ANCAP just established. Regulation compliance only 1985 No development for NCAP rating. Regulation compliance only 2010/11 ANCAP Official Rating : 3 Stars Score : 19.96 “Marginal” pedestrian rating though no 2007 target for ANCAP was set. 2014 Development EuroNCAP score : 13.6 ASEAN NCAP Official Rating : 5 Stars Dev. 2 star rating for Best Adult Occupant Protection in pedestrian Medium Family Category 2013 Reg. compliance only ANCAP Official Rating : 5 Stars Score : 34.25 1993 No development for NCAP rating. Regulation compliance only Page 42 2000 EuroNCAP Official rating : 3 STAR Pedestrian protection : 2 STAR 10/12/2014 2009 Development EuroNCAP score : 13.7 Dev. 2 star rating for pedestrian 2014 ASEAN NCAP Official Rating : 5 Stars SAGA FLX+ 2013 ASEAN NCAP Official Rating : 3 Stars 2013 ANCAP Official Rating : 4 Stars Score : 26.37 CONTENT Page 43 1 Overview 2 PROTON Vehicle Safety 3 PROTON Aspirations of ASEAN 10/12/2014 The ASEAN scenario : Where is consumer investing their money in vehicles ? Vehicles X 4 SSTAR Vehicles Y 5 STAR Vehicles Z Luxury 5 STAR xNCAP requirements Eg. Vehicle passing legal requirements Legal requirements $ Page 44 10/12/2014 Last Words… Page 46 10/12/2014 THANK YOU Page 47 10/12/2014