PLUG INTO THE FUTURE
THE 2018 PRIUS PRIME. THE MOST ADVANCED
AND EFFICIENT TOYOTA HYBRID EVER.
With the power to run in either EV or hybrid driving modes, the 2018 Prius Prime lets you travel farther
and longer than ever before. Every last detail was meticulously engineered to create a dynamic and
responsive driving experience. Its sculpted design and lightweight materials, combined with its proven
hybrid technology all work harmoniously to enhance performance while maximizing–and redefining
efficiency. Easy to charge and exhilarating to drive, the Prius Prime continues our quest to reach more
efficient mobility, without compromise.
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Prius Prime Technology Package shown in Magnetic Grey Metallic. FRONT COVER Prius Prime Technology Package shown in Blue Magnetism.
INNOVATION WRAPPED IN CUTTING-EDGE STYLE.
The Prius Prime perfectly balances what you need and what you want in one stylish package.
Inside and out, Prime has been purposefully designed with an uncompromising approach to
give you the most out of every drive. The modern, spacious interior is crafted with premium
materials and thoughtful touches that offer you a whole new level of comfort to enjoy.
Best of all, Prime’s intuitive technology conveniently simplifies everyday life by keeping you
connected to the people and places that matter to you most.
11.6” TOUCH PANEL DISPLAY4 The available 11.6” Touch Panel Display4 with Navigation5 allows you to
intuitively pinch, zoom, tap, and swipe similar to your smartphone experience.
HEAD-UP DISPLAY The available colour Head-Up Display uses aircraft-inspired technology to project
important information onto the windshield, including current speed, energy monitor, turn-by-turn
directions, battery charge, and Toyota Safety SenseTM (TSS-P)11 alerts.
INTELLIGENT CLEARANCE SONAR16 When parking, this available system scans for stationary objects like
walls or posts that are within close proximity. If the system anticipates a collision, it will emit an audible
and visible alert, reduce engine or motor output, and automatically apply the brakes if needed to bring
Prime to a halt.
INTELLIGENT PARKING ASSIST16 The available Intelligent Parking Assist16 helps you navigate and conquer
those difficult parking situations with just the push of a button. The system automatically controls the
steering, while you control the gas and brake.
SELECT FEATURES
Multi-Information Display
Available JBL® Premium Audio System
Backup Camera
Available Qi-Compatible Wireless Smartphone Charging
Heated Front Seats
Heated Steering Wheel
60/40 Split Fold-Down Rear Seats
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USE LESS TO GET MORE.
Prime’s streamlined design isn’t just for turning heads. Its aerodynamic shape,
low, wide stance, and high strength lightweight materials, like Toyota’s-first
carbon-fibre-reinforced polymer rear hatch, all work together to reduce drag
and improve fuel efficiency. And like every Toyota hybrid, Prius Prime is
powered by Toyota’s Hybrid Synergy Drive powertrain, which seamlessly
combines gasoline and electric power through a continuously variable
transmission. With a full tank and a full electric charge, Prime delivers
a class-leading total combined driving range of 1,035 km.19 Best of all, you can
choose to plug it in, gas it up, or both. Based on your driving habits and road
conditions, Prime can run on gasoline or electric motor alone, or a combination
of both to help optimize ride comfort and increase fuel efficiency.
EASY CHARGING Plug the supplied charging cable into any home outlet to recharge
the 8.8 kWh battery pack. The Prius Prime has one of the shortest charge time in its
class - 5 hours and 30 minutes20 to charge fully using a standard household outlet
and less than half that time21 using a 240 V outlet.
THE FUTURE HAS NEVER
LOOKED SO GOOD
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CHARGE SCHEDULING Charge scheduling gives you the option to charge during
off-peak hours to help reduce electricity costs and support efficient grid usage in
your community. Simply program your preferred charge start or departure time
so Prime can be topped off and ready to roll when you are.
Prius Prime shown in Blue Magnetism.
EV MODE Prius Prime features a Toyota-first dual motor generator drive system that
gives the Prime a fun acceleration feel. The Prime is also able to drive at full highway
speeds on the electric motor alone.22 To help you see your fuel efficiency in action, the
system’s output and regeneration status are clearly displayed in real-time on the MID.
HV/EV AUTO DRIVE MODES Prime also offers two other driving modes so that the
driver stays in control: EV Auto Mode and HV Mode. EV Auto Mode intelligently selects
between EV and hybrid driving based on demand and driving conditions to optimize
your efficiency. HV Mode efficiently combines the gas engine and electrical power
from the HV battery to drive Prime.
STANDARD TOYOTA SAFETY SENSE (TSS-P)
TM
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DYNAMIC RADAR CRUISE CONTROL 14 Using forward sensing
radar technology, the system can automatically adjust vehicle
speed to help maintain a preset following distance between you
and the vehicle directly in front of you.
PRE-COLLISION SYSTEM WITH PEDESTRIAN DETECTION12
Provides collision avoidance or collision mitigation support
in speed ranges where frontal collisions are likely to occur.
In certain conditions, the Pre-Collision System with Pedestrian
Detection (PCS w/PD) may also help to detect pedestrians and
help prevent or mitigate a collision.
LANE DEPARTURE ALERT WITH STEERING ASSIST13 Alerts you
if you start to drift out of your lane when visible lane markings
are detected. The Steering Assist function may also provide
small corrective steering inputs.
AUTOMATIC HIGH BEAMS15 Designed to detect oncoming
and preceding vehicles’ lights and depending upon the
circumstances, Automatic High Beams (AHB) can switch
between high and low beams for you.
WE ALL DESERVE TO
ARRIVE SAFE
At Toyota, we believe that no matter what the destination,
everyone deserves to arrive safely. That’s why we created
Toyota Safety Sense™ (TSS)11 – an advanced suite of innovative
safety features designed to help protect drivers, passengers,
pedestrians (TSS-P only) and people in other vehicles from
harm. TSS is comprised of active features such as Pre-Collision
System (PCS), Lane Departure Alert (LDA) and Automatic
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High Beams (AHB)15 and are standard on virtually all models.
TSS represents the latest milestone in our long history of
creating advancements and innovations in safety that
have helped prevent crashes and protect people.
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SAFETY FEATURES
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Toyota Star Safety SystemTM
8 Airbags1
Available Blind Spot Monitor10
Available Rear Cross-Traffic Alert10
Available Rain-Sensing Variable Intermittent Wipers
Prius Prime Technology Package shown in Hypersonic Red.
7” Touch Panel Display Audio4 w/Navigation5
11.6” Touch Panel Display Audio w/Navigation
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SiriusXM® Satellite Radio, Gracenote® Album Cover Art
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ENGINE
MECHANICAL
Prius Prime
Upgrade
Side Window Defoggers w/Laminated Glass
Prius Prime
Prius Prime
Upgrade
ENTERTAINMENT & CONNECTIVITY
EXTERIOR
Prius Prime
INTERIOR
Prius Prime
Upgrade
Prius Prime
SELECT FEATURES
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Electric Rear Window Defroster w/Timer
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Type
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Heated, Power Adjustable Colour-Keyed Mirrors
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Driver Door Handle Touch Sensor Lock/Unlock
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1.8 Litre, 4-Cylinder, DOHC, 16-Valve, Variable
Valve Timing w/intelligence, Hybrid Synergy Drive
Front Passenger Door & Rear Hatch Handle
Touch Sensor Lock/Unlock
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Hybrid System Net Power
Net HP: 121 hp (90 kW)17
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Variable Intermittent Wipers
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LED Daytime Running Lights (Low Beam)
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Electric Motor
Permanent Magnet AC Synchronous Motor
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6-Speakers
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Quad LED Headlamps, LED Rear Tail Lamps
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Lithium-ion
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Shark Fin Type Antenna
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Backup Camera
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Dual 4.2” Multi-Information Display w/ECO Drive Monitor
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Qi Wireless Charging w/Charge Indicator Light
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SAFETY
Air Conditioning, Automatic Climate Control
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Power Door Locks w/Key Lockout Protection
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Power Windows w/Auto Up/Down
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Dual Vanity Mirrors
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Push Button Start, Smart Key System
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Star Safety SystemTM – includes
Vehicle Stability Control (VSC),6
Traction Control (TRAC), Anti-lock Brake System (ABS),
Electronic Brake-force Distribution (EBD),
Brake Assist (BA)7 & Smart Stop Technology (SST)8
Leather-Wrapped Steering Wheel
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Driver & Front Passenger Airbags (SRS)1
Drive Configuration
Front Engine/Front Wheel Drive
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Driver’s Knee Airbag (SRS)
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Front Passenger Seat Cushion Airbag (SRS)1
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Brakes
Power-Assisted, Ventilated Front Discs, Solid Rear Discs
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Integrated Regenerative Braking System
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Steering
Electric Power Steering
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Wheels & Tires
15” Aluminum Alloy Wheels, Wheel Locks w/Full Wheel
Covers
Lightweight Cargo Area Tonneau Cover
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Front Seat-Mounted Side Airbags (SRS)
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Tonneau Cover
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Front & Rear Side Curtain Airbags (SRS)1
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Illuminated Entry
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Rear High-Mounted Stop Lamp w/LED
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Illuminated Entry w/Step Lamp
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Low Washer Fluid, Door Ajar, Headlamps On,
Driver & Front Passenger Seatbelt Warning,
Key Remind Warning Indicators
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Seating Capacity
Cargo Capacity
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Direct Tire Pressure Monitoring System
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Heated Front Bucket Seats
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Engine Immobilizer
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Fabric Seat Material
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Cruise Control
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SofTex® Trim Seats
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Manual 6-Way Driver Seat
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Power 8-Way Driver Seat
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Manual 4-Way Passenger Seat
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Driver & Front Passenger Seats w/Recline, Vertical,
Fore/Aft Adjustments
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Driver Seat Cushion Height Adjustment
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60/40 Split Rear Bench Seat w/Fold-Down Seat Back
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SEATING & TRIM
TECHNOLOGY PACKAGE
–
JBL® Audio, 10-Speakers, Colour Head-Up Display,
Auto-Dimming Rear View Mirror w/HomeLink,®23
Blind Spot Monitor (BSM),10 Rear Cross-Traffic Alert (RCTA),10
Intelligent Clearance Sonar w/intelligent Parking Assist,16
Rain-Sensing Variable Intermittent Wipers, LED Fog Lamps
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4
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litres (cu.ft.)
360 (12.7)
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litres (imperial gallon)
43 (9.5)
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CAPACITIES
FUEL CONSUMPTION RATING2 (HV)
City/Highway/Combined L/100 km
mpg (imperial gallon)
4.3/4.4/4.3
55.2/53/54.2
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FUEL CONSUMPTION RATING18 (EV)
City & Highway Combined Le /100 km
1.8
Toyota’s Genuine Accessories are custom designed and
built to fit your specific Toyota vehicle and are backed
by a Toyota Warranty. For a complete list of vehicle-specific
accessories, visit accessories.toyota.ca or your local Dealer.
15” Alloy Wheels
Block Heater
Body Side Moulding
Mud Guards
Visit toyota.ca for full Features & Specifications.
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P195/65R15 All-Season Tires
Fuel Capacity
AVAILABLE PACKAGE
GENUINE ACCESSORIES
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PRIUS PRIME UPGRADE
791 BLUE MAGNETISM
4X1 TITANIUM GLOW
Not all exterior and interior colour options are available for every model.
Visit toyota.ca or your Dealer for details on colour configurations.
mpge
133.3
Rear Bumper Appliqué
Roof Rack - Cross Bars
Side Window Deflectors
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Standard
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Optional
– = Not Available
– No deductibles – no transfer fees
COMPREHENSIVE COVERAGE
3 YEARS OR 60,000 KM.
This warranty includes 24 hour Roadside Assistance and other
benefits, as well as coverage of repairs on any part of the vehicle
that is defective in material or workmanship under normal use
and maintenance. Different warranties apply to original tires.
POWERTRAIN COMPONENTS
5 YEARS OR 100,000 KM.
This warranty covers repairs to powertrain components that
are defective in material or workmanship under normal use
and maintenance.
MAJOR EMISSION CONTROL COMPONENTS
8 YEARS OR 130,000 KM.
This warranty covers repairs to specified major emission
components that are defective in material or workmanship
under normal use and maintenance.
DISCLAIMERS
CHASSIS
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UV Glass Protection
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Transmission
Electronically controlled Continuously
Variable Transmission
Drive Mode Select (EV/ECO/Power Modes)
3-Spoke, Heated, Tilt & Telescopic Steering Wheel
Accessory Power Outlet (12 V)
1G3 MAGNETIC GREY METALLIC
DRIVETRAIN
Toyota Safety SenseTM (TSS-P)11 – includes
Pre-Collision System w/Pedestrian
Detection (PCS w/PD),12 Lane Departure
Alert w/Steering Assist (LDA w/SA),13
Dynamic Radar Cruise Control (DRCC)14
& Automatic High Beams (AHB)15
COMFORT & CONVENIENCE
PRIUS PRIME
3T7 HYPERSONIC RED
Text-to-Voice Capabilities, AM/FM Cache Radio
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INTERIOR COLOUR
BLACK SofTex®
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& Audio Controls
EXTERIOR COLOUR
070 BLIZZARD PEARL
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Steering Wheel Bluetooth
NEW VEHICLE WARRANTY SUMMARY
BLACK FABRIC
USB Input Port, Auxiliary Input Jack, Bluetooth®3
Hands-Free Phone Connectivity/Wireless Audio
Streaming/Phone Book Access/Siri Eyes Free®6
®3
COLOUR SECTION
(1) All Toyota vehicles shown in this brochure have Supplemental Restraint Systems (SRS). For important safety information about the
Supplemental Restraint System in a particular vehicle, please see the Owner’s Manual or contact your local Toyota Dealer. (2) Fuel
efficiency estimates were determined using approved Government of Canada Test Methods. Actual fuel consumption will vary based on
driving habits and other factors. (3) Do not use the hands-free phone system if it will distract you. A compatible Bluetooth®-enabled
phone must first be paired. Phone performance depends upon software, coverage and carrier. (4) Driving while distracted can result in
loss of vehicle control. Always drive safely, obey traffic laws and focus on the road and traffic conditions while driving. (5) Availability
and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying
on information provided. Services and programming subject to change. Services not available in every city or roadway; updates may
be available at an additional cost from your Dealer. (6) Siri Eyes Free is a trademark of Apple Inc., registered in the US and other countries.
(7) Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions.
It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect VSC system
effectiveness. (8) Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe
driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions. (9) Smart Stop
Technology operates only in the event of certain simultaneous brake and gas pedal applications. When engaged, the system will reduce
engine power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions, and driver input can all impact
stopping distance. Smart Stop Technology is not a substitute for safe and attentive driving and does not guarantee instant stopping.
(10) Do not rely exclusively on the Blind Spot Monitor System and Rear Cross-Traffic Alert System. They are not collision-avoidance
systems or substitutes for safe and attentive driving. (11) Drivers should always be responsible for their own safe driving. Please always
pay attention to your surroundings and drive safely. Depending on the conditions of roads, vehicles, weather, etc., the TSS systems
may not work as intended. (12) The TSS Pre-Collision System is designed to help avoid or reduce the impact speed and damage
in certain frontal collisions only. The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if
impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on
many factors, such as speed, size and position of pedestrians, driver input and weather, light and road conditions. (13) Lane Departure
Alert with Steering Assist is designed to read lane markers under certain conditions and provide visual and audible alerts and slight steering
force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. (14) Dynamic
Radar Cruise Control is designed to assist the driver and is not a collision-avoidance system or a substitute for safe and attentive driving
practices. System effectiveness depends on many factors such as weather, traffic and road conditions. (15) Automatic High Beam system
operates at speeds above approximately 34 km/h. Factors such as a dirty windshield, variable weather, lighting conditions and hilly
terrain will limit effectiveness, requiring the driver to manually turn it off. (16) Intelligent Clearance Sonar is designed to assist drivers
in avoiding potential collisions at speeds of 14 km/h or less. Certain vehicle and environmental conditions, including an object’s shape
or composition, may affect the ability of the intelligent clearance sonar to detect it. Intelligent Parking Assist requires driver brake control.
Always look around outside the vehicle and use mirrors to confirm clearance. (17) The maximum output indicates engine plus HV
battery output. (18) Fuel Consumption for Prius Prime & Prius Prime Upgrade are based on Government of Canada test methods.
Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Le/100 km represents the electric equivalent
of L/100 km. Your actual results will vary for many reasons including temperature, driving conditions, and how you drive and maintain
your vehicle. (19) Based on Natural Resources Canada 2017 Fuel Consumption Guide published ratings for both plug-in hybrid electric
vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results
will vary based on driving habits and other factors. (20) Charge time is for standard 120 V household outlet. Always plug-in in accordance
with Owner’s Manual. (21) Based on Natural Resources Canada 2017 Fuel Consumption Guide published ratings for plug-in hybrid
vehicles. Charge time is for 240 V outlet (charging station). Always plug-in in accordance with Owner’s Manual. (22) EV Mode range
at full highway speed is dependent upon many factors, including charging practice, driving style, speed, road/traffic conditions,
outside temperature, air conditioning control levels, payload/cargo weight, proper tire pressure, vehicle maintenance and battery age.
(23) HomeLink is a registered trademark of Johnson Controls. (24) ®Aeroplan and the Aeroplan logo are registered trademarks of
Aimia Canada Inc.
Details on the above features can be found in the Owner’s Manual or contact your local Toyota Dealer.
CORROSION PERFORATION
5 YEARS/UNLIMITED DISTANCE.
This warranty covers any sheet metal found, under normal use,
to have developed a perforation from corrosion due to defects
in material or workmanship.
HYBRID-RELATED COMPONENTS*
8 YEARS OR 160,000 KM.
This warranty covers repairs to hybrid‑related components that
are defective in material or workmanship under normal use and
maintenance.
*Includes: HV Battery, Battery Control Module,
Hybrid Control Module and Inverter with Converter.
TEST DRIVE AND EARN
AEROPLAN® MILES TODAY
You can earn Aeroplan®24 Miles when
you purchase, test drive, or service
your vehicle at a Toyota Dealership.
Speak to your Dealer for full details.
Toyota Canada Inc. Every effort has been made to ensure
the specifications and equipment shown are accurate based on
information available at time of printing. In some cases, certain
changes in production capacity, standard equipment, options
or product delays may occur which would not be reflected in
this brochure. Toyota Canada Inc. reserves the right to make
these changes without notice or obligation. The Toyota website
toyota.ca – or your Toyota Dealer is your best source for
up-to-date information.
PRIUS c
PRIUS
PRIUS PRIME
PRIUS v
YARIS HATCHBACK
YARIS SEDAN
COROLLA
COROLLA iM
AVALON
86
C-HR
CAMRY
SIENNA
RAV4
HIGHLANDER
SEQUOIA
TACOMA
TUNDRA
4RUNNER
YOU CAN RELY ON EVERY TOYOTA TO GET YOU WHEREVER YOU NEED TO GO TODAY.
AND WITH OUR COMMITMENT TO SAFETY, RELIABILITY, AND VALUE,
WE’LL BE ON THE ROAD WITH YOU FOR MANY YEARS TO COME.
Toyota recognizes its duty to safeguard the environment.