McLaren - F1 - Sales Brochure - 2018 - 2018 (2)

McLaren 720S Product Guide Contents ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 1. At A Glance Forward Introduction ▪ ▪ ▪ ▪ The McLaren Design Philosophy Key Strategic Goals ▪ ▪ ▪ ▪ ▪ ▪ Silver Bullets ▪ 1. Monocage II / Dihedral Doors ▪ ▪ ▪ ▪ 2. Design ▪ 3. Theatre ▪ ▪ ▪ 4. Performance & Engagement ▪ ▪ 5. Innovation & Technology ▪ ▪ ▪ 6. Quality & Precision ▪ ▪ ▪ ▪ 7. Emotional Appeal ▪ ▪ ▪ ▪ ▪ What We Are Proud Of 2. The Short Story Key Selling Points of 720S ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Technical Highlights Specifications Overview ▪ ▪ ▪ ▪ ▪ ▪ ▪ Specifications Overview ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ • • • • 720S Standard Content ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Standard Content ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Standard Content ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Optional Content ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Optional Content ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Optional Content ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 3. The Long Story Exterior - Design Exterior - Carbon Fibre Monocage II Exterior - Dihedral doors Exterior - Aerodynamics Exterior - Aerodynamics Exterior - Cooling Exterior - Lights Exterior - Wheels Chassis - Brakes Chassis - Steering Chassis - Tyres Chassis – Variable Drift Control (VDC) Chassis - Proactive Chassis Control II Powertrain - Engine Powertrain - Engine P14 Torque & Power Curve Targets 800 750 700 650 Torque [Nm]. Power [ps] 600 550 500 450 400 350 300 250 200 150 100 720S torque 720S power 50 0 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000 6500 7000 7500 8000 8500 Engine Speed [RPM] Powertrain - Engine Powertrain - Controls, Engine and Gearbox Powertrain - Exhaust & Cabin Noise ▪ Standard ▪ ▪ Sports Option Interior - Design Interior - McLaren Driver Interface (MDI) Interior - Folding Driver Display ▪ ▪ ▪ Interior - Infotainment Features Interior - Technology Interior - Bowers & Wilkins Audio System ▪ ▪ ▪ ▪ Interior - Bowers & Wilkins Audio System Interior - Seats Interior - Brightwork and Ambient Lighting Interior - Heating and Ventilation The Welcome & Closure Sequences ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Exterior and Interior Trim - Specifications Colour and Trim - Interior Features Colour and Trim - Interior Features Colour and Trim - Exterior Carbon Fibre Options ▪ ▪ ▪ ▪ ▪ Colour and Trim - Exterior Carbon Fibre Options Colour and Trim - Exterior Carbon Fibre Options Colour and Trim - Exterior Carbon Fibre Options Colour and Trim - Exterior Features Colour and Trim - Stealth Pack • • • • • Colour and Trim - Exterior Colours Colour and Trim - Brake Caliper Colours ▪ 720S Performance ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Performance ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Performance ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Performance ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Luxury ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Luxury ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Luxury ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S Luxury ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 720S ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ MSO Defined Options – MSO Track Pack ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Technical Specifications Technical Specifications Technical Specifications Performance Vs. Competitors Performance Vs. Competitors ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Performance Vs. Competitors ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Performance Vs. Competitors ▪ ▪ ▪ ▪ ▪ ▪ ▪ Performance Vs. Competitors ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Core Sales Arguments ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Limitations ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Warranty & Service ▪ ▪ ▪ ▪ ▪ ▪ ▪ Product Guide Amendments Version 1 to Version 2 ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Product Guide Amendments Version 2 to Version 3 ▪ ▪ ▪ ▪