Honda - Passport - Brochure - 2022 - 2022 (3)

Honda Brand Guidelines AUTOMOTIVE ADVERTISING, U.S. MARKET 2021 UPDATE Table of Contents Honda Logo Guidelines Iconic Elements of the Honda Brand Logo Isolation and Color Logo and Color Brand Examples Typography Rounded Corners Use and Application Standardized Margin and Radius Corner Guide Digital Display CTA Guide 04 05 06 07 08 - 11 12 - 14 15 - 20 21 - 31 32 - 35 Honda Genuine Parts + Service Guidelines Logo Isolation and Color 70 Logo and Color 71 Use and Application 72 Honda Model Badge Guidelines Model Badge Isolation Use and Application Model Badge Art and Color Brand Examples 37 38 - 43 44 - 45 46 - 48 Supplemental TrailSport Logo and Model Badge Guidelines Logo Isolation Logo and Color Use and Application 50 51 52 - 53 Honda Certified Pre-Owned Guidelines Logo Isolation and Color Logo and Color Use and Application 74 75 76 Honda Sensing® Guidelines Logo Isolation Logo and Color Use and Application Brand Examples 55 56 57 58 - 63 Honda Financial Services Guidelines Logo and Color Use and Application 78 - 79 80 Safety for Everyone™ Guidelines Logo Isolation Logo and Color Brand Example 65 66 - 67 68 Overview The Honda Brand Guidelines have been established for the sole purpose of maintaining a united, recognizable, and consistent U.S. brand market image for North American Autos and advertising materials. For us to be successful, we request that all persons, vendors, or entities respect the information and specifications identified in this guide. If you are in need of brand assets, please search the Honda AdBuilder site. Deviation from the brand standards may be acceptable or, at times, necessary, only with written approval from the AHM Brand Dept. These rules and guidelines may be expressly changed or modified for creative purposes by AHM or RPA for and in the best interest of American Honda Motor Co., Inc., at any time. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 2 Honda Logo Guidelines 3 Iconic Elements of the Honda Brand Together, these elements form a simple, flexible and versatile system that’s easily recognizable and reflects the Honda Brand. Please include the following in Honda Branded communications: Honda Logo The logo is our instantly recognizable brand signature. Color Honda Blue, PMS 285C. Typography Avenir Next Rounded has a friendly tone, excellent readability and is versatile across all communications. If Avenir Next Rounded is not available, please use Avenir Next or Avenir. Honda Brand Guidelines Rounded Corners A rounded-corner treatment adds a clean, finished look to the visual style. Mnemonic Adds a memorable auditory cue to digital and media opportunities. Automotive Advertising, U.S. Market 4 Logo Isolation and Color Secondary Horizontal Logo Primary Stacked Logo Correct Usage: Area of Isolation and Color The Honda logo was the inspiration for our entire brand identity. Every additional element—typography, rounded corners, colors and mnemonic—was derived from our logo. As demonstrated here, the clear space surrounding the signature on all sides must be greater than or equal to the height of the letter “H” in Honda. It is important to maintain a sufficient amount of space around the signature so that it is distinct and easily identifiable at all times. 100 K PMS 285 C If you have any questions regarding correct or incorrect usage of the Honda identity, always refer to the Honda Style Guide. Deviation from the standards is permissible only with written approval from the AHM Brand Dept. As an example, Honda Red PMS 186 may be used for special instances like the Honda NHL co-branded assets. Honda Brand Guidelines Automotive Advertising, U.S. Market White 5 Logo and Color Incorrect Usage The Honda H-mark, dimensional badge or logotype should not be used independently. Do not use the dimensional badge in combination with the logotype. If you have any questions regarding correct or incorrect usage of the Honda identity, always refer to the Honda Style Guide. The options shown here are unacceptable applications. These do not necessarily represent all cases or errors. Honda Brand Guidelines Automotive Advertising, U.S. Market 6 Brand Examples HONDA – Enthusiast Racing – Motor Trend HONDA – Enthusiast Baja Ridgeline – Motor Trend File Name: J001956.21565-2 Enthusiast_Baja Ridgeline_MT_7.875x10.875.r1 Closing Date: 8/2/21 Honda Cars Travel smarter. Wi-Fi on the go. When you travel, bring the Internet along for the ride. With available Wi-Fi xx hotspot capability,† you can access entertainment, messaging, favorite websites and more. Visit hondawifi.com for more information. Key Available Features • Personal Concierge • Remote Start • Remote Lock & Unlock • Emergency Call Key Available Features • Stream TV shows, movies and music • Play games, share, browse and email • Connect up to 7 Wi-Fi devices at once • Use devices up to 50 feet away from your Honda vehicle • Find My Car • Stolen Vehicle Locator • Enhanced Roadside Assistance • Automatic Collision Notification † * Depending on use, HondaLink can transmit to Honda and its providers a vehicle's location, speed and other operating conditions, information that may be tied to the vehicle identification number ( VIN VIN)) and can be combined to create a track of a vehicle. For a full explanation of HondaLink functionality and Honda's data use and privacy policy, see owners. honda.com/hondalink. Whether you buy or lease a Honda vehicle, Honda Financial Services can assist you with the process. Please ask your dealer which lease or purchase plan best suits your needs. Civic Sedan File Name: 4044027.21564 Enthusiast_Racing_MT_7.875x10.875.r2 Closing Date: 4/13/21 Mech released: 4/8/21 Trim: 7.875" x 10.875" 7.875" x 10.875" Live: 7.375" x 10.375" Production Artist: Tina HRC21-001 Production Artist: Tina There are no unimportant parts in a car. Take, for example, the piston ring— a thin piece of metal whose main purpose is to fill the gap between a piston and the cylinder wall. Every engine, whether it powers a multimillion-dollar race car or an affordable environmentally conscious hatchback, relies on the durability of its piston rings to function properly. They cost mere cents to make, but are just as vital as the most expensive component. It’s no surprise, then, that the first company Soichiro Honda founded made piston rings. Mr. Honda went on to create Honda Motor Co., Ltd., based on the philosophy that, to succeed, you must perfect the basics. This ethos has led Honda to build engines that are raced in nearly every level of motorsports, from go-karts to the NTT INDYCAR® SERIES. This is not simply a clever “win on Sunday, sell on Monday” marketing strategy. The close tie between Honda automobiles and Honda Performance Development™ creates a free flow of ideas and engineering knowhow that benefits both our race cars and our production cars. The connection is Civic Hatchback Manufactured to the same strict standards as Honda vehicles, Honda Genuine Accessories are the perfect way to personalize and protect your vehicle. Please see your Honda dealer for details. Powerful. Agile. Versatile enough to handle almost any condition. It’s no wonder Honda is the official vehicle of the NHL.®XX Honda Care is an affordable, comprehensive vehicle and travel protection plan backed by Honda reliability, service and parts. Please see your Honda dealer for details. Live: 7.625" x 10.625" Requires AT&T data plan. Visit hondawifi.com for more details. GENUINE ACCESSORIES ® 7.875" x 10.875" Trim: 7.875" x 10.875" Vehicle performance means nothing without confidence. Whether it’s at the track, on the road, or even off-road, a vehicle’s main purpose is to inspire that sense of confidence in the driver. This is no easy feat, and the pursuit of it has led to an inseparable relationship between Honda automobiles and Honda Performance Development.™ While the vehicles Honda races may seem to have little in common with those driven on the road, the knowledge and philosophy learned on the track carry over to the streets—and vice versa. Take, for example, the Honda Racing Baja Ridgeline, a 550-horsepower twin-turbocharged truck that races across hundreds of miles of desert. The heart of this raucous racer is built upon the same engine block and heads as the road-going Ridgeline. Some might say this is wasteful over-engineering; we say it’s over-engineering at its finest. After all, we designed the Ridgeline with a goal in mind: to never get stuck. So it has to be capable of far more than a trip to the hardware store. automobiles.honda.com Stay connected with your vehicle right from your smartphone. The HondaLink® app* provides assistance, service and convenience. Visit hondalink.com for more information on features and subscription services. Mech released: 7/8/21 Bleed: 8.125” x 11.125” All Honda vehicles – and any Honda Genuine Accessories installed at the time of vehicle purchase – are covered by a 3-Year/36,000-Mile New Vehicle Limited Warranty.XX Plus, Honda vehicles are covered by a 5-Year/60,000-Mile Limited Powertrain Warranty,XX too. Hybrid vehicles also have an 8-Year/100,000-Mile High-Voltage Battery Limited Warranty.XX For more information or assistance, see your Honda dealer or please give us a call at 1-800-999-1009. 24-hour emergency road service is available to you in the United States, Puerto Rico and Canada throughout your 3-Year/36,000-Mile New Vehicle Limited Warranty.XX Services include jump-starting, flat tire and lockout assistance, towing, and more (limitations apply). Call 1-866-864-5211. the two electric motors and gasoline engine. 2 Low-Speed Braking Control may not detect all objects in front of or behind the vehicle. Accuracy will vary based on weather, speed and other factors. Driver remains responsible for safely operating vehicle and avoiding collisions. 3 Wi-Fi and Wi-Fi Direct are registered trademarks of Wi-Fi Alliance.® 4 Wireless phone charger is compatible with Qi wireless charging standards. Check with your device's manufacturer for wireless capability. 5 Apple CarPlay is a registered trademark of Apple Inc. 6 Android and Android Auto are trademarks of Google LLC. 7 252 hp @ 6500 rpm (SAE net). 8 Rear Seat Reminder functions when a rear door has been opened prior to driving and will alert the driver to check for the presence of rear seat occupants when the vehicle is turned off. If the vehicle is turned off partway through a drive and the vehicle restarted without a rear door being opened, no alert will be provided the next time the vehicle is turned off. 9 Premium color charge applies. 10 SiriusXM services require a subscription after any trial period. If you decide to continue your SiriusXM service at the end of your trial subscription, the plan you choose will automatically renew and bill at then-current rates until you call SiriusXM at 1-866-635-2349 to cancel. See our Customer Agreement for complete terms at www.siriusxm.com. Fees and programming subject to change. Available in the 48 contiguous United States and D.C.. SiriusXM and all related marks and logos are trademarks of SiriusXM Radio Inc. 11 HD Radio is a proprietary trademark of iBiquity Digital Corporation. 12 The systems are not a substitute for your own visual assessment before changing lanes or backing up, and may not detect all objects, or provide complete information about conditions, behind or to the side of the vehicle. System accuracy will vary based on weather, size of object, and speed. Driver remains responsible for safely operating vehicle and avoiding collisions. 13 174 hp @ 6000 rpm (SAE net). 14 Display accuracy will vary based on weather, size of object and speed, and the display may not show all relevant traffic. The display is not a substitute for your own direct visual assessment of traffic conditions before changing lanes. 15 180 hp @ 5500 rpm (SAE net). 16 306 hp @ 6500 rpm (SAE net). 17 Brembo is a registered trademark of Brembo SpA. Brembo's product names are either trademarks or registered trademarks of Brembo. 18 Always visually confirm that it is safe to drive before backing up; the rearview camera display does not provide complete information about all conditions and objects at the rear of your vehicle. 19 CMBS cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. System designed to mitigate crash forces. Driver remains responsible for safely operating vehicle and avoiding collisions. 20 LKAS only assists driver in maintaining proper lane position when lane markings are identified without a turn signal in use and can only apply mild steering torque to assist. LKAS may not detect all lane markings; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions. 21 Road Departure Mitigation only alerts drivers when lane drift is detected without a turn signal in use and can apply mild steering torque to assist driver in maintaining proper lane position and/or brake pressure to slow the vehicle's departure from a detected lane. RDM may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions. 22 ACC cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. ACC should not be used in heavy traffic, poor weather or on winding roads. ACC only includes a limited braking function. Driver remains responsible for slowing or stopping the vehicle to avoid a collision. 23 NHL and the NHL Shield are registered trademarks of the National Hockey League. ©NHL 2020. All Rights Reserved. 24 3-Year/36,000-Mile New Vehicle Limited Warranty. 5-Year/60,000-Mile Limited Powertrain Warranty. Ordinary maintenance or adjustments, parts subject to normal wear and replacement, and certain items are excluded. Please see your Honda dealer for the terms and conditions of the limited warranties. 25 8-Year/100,000-Mile Limited Warranty covers abnormal loss of capacity in the hybrid's high-voltage battery. Other warranties may provide additional coverage for the high-voltage battery. See dealer for details. Honda reminds you and your passengers to always use seat belts and appropriate child seats. Children 12 and under are safest when properly restrained in the rear seat. Specifications, features, illustrations and equipment shown in this brochure are based upon latest available information at the time of printing. Although descriptions are believed to be correct, accuracy cannot be guaranteed. American Honda Motor Co., Inc., reserves the right to make changes at any time, without notice or obligation, in colors, specifications, accessories, materials and models. Some features mentioned herein are not available in all areas. Please see your Honda dealer for details. Some vehicles may be shown with optional equipment. Available = Optional. All images, logos, or trademarks contained herein are either owned by American Honda Motor Co., Inc., or used under a valid license from or with permission of the owner or sublicensee. It is a violation of federal law to reproduce or otherwise use these images, logos or trademarks without express written permission from American Honda Motor Co., Inc., or the individual copyright/trademark owner. Honda Financial Services is a DBA of American Honda Finance Corporation. Honda, the H-mark symbol, Honda Financial Services mark/logo, Honda Care, Honda LaneWatch, HondaLink, Honda Sensing, ACE, Advanced Compatibility Engineering, CMBS, Collision Mitigation Braking System, Safety for Everyone, VTEC, and Walk Away Auto Lock are trademarks of Honda Motor Co., Ltd. © 2021 American Honda Motor Co., Inc. Accord / Accord Hybrid 1 Total system horsepower as measured by the peak, concurrent output of Insight so strong that many of the cars we develop for racing competitions are based on our mass-produced cars, utilizing many of the same key engine components, from turbochargers to piston rings. This means the Honda you drive has been built with the same passion for performance that goes into our race cars. When it comes to the NTT INDYCAR® SERIES, no other manufacturer comes close to the success of Honda: 252 victories, 17 drivers’ titles, 9 manufacturers’ championships, and 13 Indianapolis 500® wins. In 2023, Honda will begin racing a new 2.4-liter twin-turbocharged V-6 hybrid engine in the series, part of our commitment to continue our lead in performance innovation. The lessons we learn on the track will make their way into our production cars, the same way our dedication to engineering excellent automobiles makes its way to the track— just as Soichiro Honda intended. As a competitive racer himself, he believed in his heart that “racing improves the breed.” It’s this spirit that will keep Honda at the forefront of racing technology, perfecting the basics, even when the time of piston rings and internal combustion is far behind us. This philosophy of rugged practicality carries over to every part of the Ridgeline, particularly the intelligent Variable Torque Management™ (i-VTM4®) all-wheel-drive system, which helps to improve stability and control through torque vectoring. At any moment, a system of clutches will engage to send as much as seventy percent of the engine’s power to the rear axle, then up to one hundred percent of that power to the left or right wheel. This gives you four independent points of traction, each receiving the appropriate amount of torque needed to help pull you through difficult terrain. Quite simply, the Ridgeline is designed to give you the confidence to actually exploit its rugged capabilities. Ironically enough, the iVTM-4 vastly improves on-road performance as well by sending power to the outside wheels during hard cornering, much like the sports-car breed. Coupled with a first-in-class independent rear suspension and a lightweight unibody structure, one might say the Ridgeline is more agile than a truck needs to be. But it’s just the type of “over-engineering” we put into every Honda, from the ones driven on the road to the ones raced in the desert. Civic Type R Introducing the rugged, all-new Honda Passport. 280-hp V-6 engine.* Intelligent Traction Management. Best-in-class interior space.† And standard Honda Sensing ® — a suite of safety and driver-assistive features. It’s your passport to adventure. Chip Ganassi Racing Honda driven by NTT INDYCAR® SERIES Champion Scott Dixon. ©2021 American Honda Motor Co., Inc. ©2021 American Honda Motor Co., Inc. CYAN CYAN MAGENTA MAGENTA RPA RPA HRM CAR P21565-2 AMERICAN HONDA MOTOR CO, INC. Page, 4/C Motor Trend Enthusiast Print – Racing FY22 J001956.21565-2 Enthusiast_Baja Ridgeline_MT_7.875x10.875.r1.indd 1 ALL-NEW *280 hp @ 6000 rpm (SAE net). †Class based on 5-passenger mid-CUV segment. Interior space includes cargo volume and passenger volume. Passport AWD Elite shown with Honda Genuine Accessories. Honda reminds you to properly secure cargo items.Cargo net not included. ©2019 American Honda Motor Co., Inc. YELLOW YELLOW BLACK 7/8/21 7:14 PM 4044027.21564 Enthusiast_Racing_MT_7.875x10.875.r2.indd 1 RPA RPA HRM CAR P21564 AMERICAN HONDA MOTOR CO, INC. Page, 4/C Motor Trend Enthusiast Print – Racing FY22 BLACK 4/15/21 2:24 PM For roads with and without checkered flags. ALL-NEW Passport Elite shown with Honda Genuine Accessories. Honda reminds you to properly secure cargo items. Cargo net not included. ©2019 American Honda Motor Co., Inc. 306 hp. 295 lb-ft of torque.* 3-Mode Drive System. The redesigned Civic Type R. The ultimate expression of Honda performance. *306 hp @ 6500 rpm, 295 lb-ft @ 2500–4500 rpm (SAE net). Civic Type R Touring shown. ©2020 American Honda Motor Co., Inc. Brand Examples Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31. Honda Brand Guidelines Automotive Advertising, U.S. Market 7 Typography Avenir Next Rounded Regular Avenir Next Rounded Medium Avenir Next Rounded Demi Do not use Bold or Heavy weights. Honda Font, and Where Can I Get the Font? Avenir Next Rounded is the preferred typeface utilized for all Honda brand communications. If Avenir Next Rounded is not available, please use Avenir Next* or Avenir. Avenir Next Rounded is a rights-managed licensed typeface, available for purchase at the link below: www.linotype.com/1184637/avenir-next-rounded-family.html THIS TYPEFACE IS NOT PUBLIC DOMAIN. PLEASE DO NOT SHARE, USE OR DISTRIBUTE WITHOUT A PURCHASED LICENSE. *Deviation from the brand standards is permissible only with written approval from the AHM Brand Dept. Avoid using or substituting other typefaces or type weights not shown. Honda Brand Guidelines Automotive Advertising, U.S. Market 8 Typography Avenir Next Rounded Bold Do not use Bold or Heavy weights. Do Not Use Other Weights* Bold and Heavy weights look childish in large point sizes. Ultra Light weight use is often difficult to read if placed over imagery and is more associated with the Acura luxury brand. *Deviation from the brand standards is permissible only with written approval from the AHM Brand Dept. Avoid using or substituting other typefaces or type weights not shown. Honda Brand Guidelines Automotive Advertising, U.S. Market 9 Typography Honda headline in Avenir Next Rounded Demi. A Honda subhead should differ in size or weight from other type. Body copy should be set in Avenir Next Rounded Regular. Type weights and measurement Please use these guidelines as recommendations, rather than hard-and-fast rules. Your choice of weight and size will require judgment appropriate for each communication. Headlines should be set in sentence case, preferably using Avenir Next Rounded Demi with tracking set to a minimum of -25. Avenir Next Rounded Bold should not be used as it looks childish in large point sizes. Legal copy and footnotes should be set in Avenir Next Rounded Regular, with an optimum size of 6–8 points. Typesetting Avoid using all caps. If Avenir Next Rounded is not available, please use Avenir Next* or Avenir. “Honda” in Text When using “Honda” in text applications, only use title case. Never use “Honda” in all caps, to avoid confusion with the Honda logo. This rule applies to company names, dealer logos, advertising, product or technology names and all other text usages of “Honda.” *Deviation from the brand standards is permissible only with written approval from the AHM Brand Dept. Avoid using or substituting other typefaces or type weights not shown. Honda Brand Guidelines Automotive Advertising, U.S. Market 10 Typography Headline Text: Avenir Next Rounded Demi - 36pt (not shown) The Passport campaign utilized iconography Subhead: Avenir Next Rounded Regular - 16.5pt Body Copy: Avenir Next Rounded Regular - 10.5pt Margin: 0.4in Introducing the rugged, all-new Honda Passport. 280-hp V-6 engine.* Intelligent Traction Management. Best-in-class interior space.† And standard Honda Sensing ® — a suite of safety and driver-assistive features. It’s your passport to adventure. *280 hp @ 6000 rpm (SAE net). †Class based on 5-passenger mid-CUV segment. Interior space includes cargo volume and passenger volume. Passport AWD Elite shown with Honda Genuine Accessories. Honda reminds you to properly secure cargo items.Cargo net not included. ©2019 American Honda Motor Co., Inc. ALL-NEW Corner Radius: 0.2in Logo Dimensions: 1.5in W x 1in H Typesetting Example: Print Advertising Spread Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31. Honda Brand Guidelines Automotive Advertising, U.S. Market 11 Rounded Corners Headline Text: Avenir Next Rounded Demi - 16.5pt Body Copy: Avenir Next Rounded Regular - 10.5pt Margin: 0.4in Corner Radius: 0.2in Logo Dimensions: 1.125in W x 0.7in H Print Advertising: Single Page Used as a key brand element, the rounded-corner treatment adds a clean, distinct, finished look to the visual style. Above is an example of how this would appear in a print advertisement. Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31. Honda Brand Guidelines Automotive Advertising, U.S. Market 12 Rounded Corners Headline Text: Avenir Next Rounded Demi - 58pt Margin: 22px Corner Radius: 20px Logo Dimensions: 150px W x 95px H (.49% of total area) Print Advertising: Out-of-Home Used as a key brand element, the rounded-corner treatment adds a clean, distinct, finished look to the visual style. Above is an example of how this would appear for a digital or print out-of-home advertisement. Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31. Honda Brand Guidelines Automotive Advertising, U.S. Market 13 Rounded Corners Please use available templates for Standard iAB Display Units. Headline Text: Avenir Next Rounded Demi Subhead: Avenir Next Rounded Medium Margin: 3px white 1px gray stroke Corner Radius: 10px Digital Modules Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31. Honda Brand Guidelines Automotive Advertising, U.S. Market 14 Use and Application Desktop example —640px This is a sample only. Please use the official email template for the most current formatting and specifications. Header // A static hero image allows for an overlapping MSRP element. With the dynamic hero image we avoid an overlap to maintain image quality. The flow of the email alternates between left- and right-aligned imagery, full-bleed imagery for color-picker modules and options to insert pull quotes or content in colored boxes. Key lines are always used to separate modules. Keep in mind that elements in this template that are on the left do not need to stay to the left and vice-versa. Creatives should determine the best placements for the flow of the email. For the background, there is the option to incorporate a fade to another color. This template shows a gray fade. When utilizing this element, copy must lay on a solid color. Fading can only occur in blank areas or areas with imagery. Headline Text: Avenir Demi - 20pt (shown) Message area(s) Hero image MSRP/MPG Color selector module Message area(s) Footer CTAs Dynamic secondary image Body Copy: Avenir Next Regular -14pt (shown) When Avenir is not supported, the HTML typeface default is Helvetica. If Helvetica is not supported, the default is sans serif. Message area(s) // Variable Footer: Legal, Copyright Emails—Desktop Example This is a sample only. Please use the official email template for the most current formatting and specifications. Avenir is the preferred brand typeface for emails. If Avenir is not supported by certain email clients, Helvetica will be the fall-back typeface. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 15 Use and Application Mobile example 375px This is a sample only. Please use the official email template for the most current formatting and specifications. A static hero image allows for an overlapping MSRP element. With the dynamic hero image we avoid an overlap to maintain image quality. Hero image The flow of the email alternates between left- and right-aligned imagery, full-bleed imagery for color-picker modules and options to insert pull quotes or content in colored boxes. Between modules, there is the option to utilize key lines. MSRP/MPG Keep in mind that elements in this template that are on the left do not need to stay to the left and vice-versa. Creatives should determine the best placements for the flow of the email. For the background, there is the option to incorporate a fade to another color. This template shows a gray fade. When utilizing this element, copy must lay on a solid color. Fading can only occur in blank areas or areas with imagery. // Header Message area(s) Color selector module Message area(s) Footer CTAs Dynamic secondary image Headline Text: Avenir Demi - 20pt (shown) Body Copy: Avenir Next Regular -14pt (shown) When Avenir is not supported, the HTML typeface default is Helvetica. If Helvetica is not supported, the default is sans serif. Variable Footer: Legal, Copyright Message area(s) // Emails—Mobile Example This is a sample only. Please use the official email template for the most current formatting and specifications. Avenir is the preferred brand typeface for emails. If Avenir is not supported by certain email clients, Helvetica will be the fall-back typeface. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 16 Use and Application Mnemonic Intro: Tag Line Card: Logo: 398 x 252px Logo: 398 x 252px Horizontally centered | 433px from top Horizontally centered | 433px from top Animated Video Title Card—Opening Mnemonic Opening mnemonic adds a memorable auditory cue for Honda. Video and broadcast do not use the rounded-corner brand element. White For video placements in environments where sound must be user-engaged (e.g., Facebook, Twitter, etc.), please consider best practices particular to those spaces to engage the people watching. PMS 285 C R G B 0 125 195 The H-mark should never be used on its own without “Honda”. The above case is an exception due to the nature of the animation sequence. Honda Brand Guidelines Automotive Advertising, U.S. Market 17 Use and Application Model Name Card: Logo Card: Logo: 612 x 387px Logo: 612 x 387px Horizontally centered | 370px from top Horizontally centered | 370px from top Model Name: Avenir Next Rounded Demi - 76pt Tracking -25 Hashtag/URL: Avenir Next Rounded Medium - 10pt Tracking -60 Animated Video Title Card—Closing Roll-Up Video and broadcast assets should end with a model callout (if applicable) that rolls up into the logo lockup. Video and broadcast do not use the rounded-corner brand element. White PMS 285 C R G B Honda Brand Guidelines Automotive Advertising, U.S. Market 0 125 195 18 Use and Application Intro Logo Card: Outro Logo Card: Logo: 398 x 252px Logo: 612 x 387px Horizontally centered | 433px from top Horizontally centered | 370px from top Video Title Card—Opening and Closing Mnemonic with Image Video and broadcast do not use the rounded-corner brand element. Ensure maximum contrast and readability when placing the logo and any closing identifiers over video imagery. Deviation from the standards, such as limited use of the brand identity over image, is permissible only with written approval from the AHM Brand Dept. Honda Brand Guidelines Automotive Advertising, U.S. Market 19 Use and Application Honda Brand assets can be found on AdBuilder: Honda Logo Primary Stacked and Secondary Horizontal logos Layout Print, Digital and OOH template examples Mnemonic 4K, HD broadcast and radio bumpers Where can I find brand assets and where can I get the font? Avenir Next Rounded is a rights-managed licensed typeface, available for purchase at the link below: www.linotype.com/1184637/avenir-next-rounded-family.html THIS TYPEFACE IS NOT PUBLIC DOMAIN. PLEASE DO NOT SHARE, USE OR DISTRIBUTE WITHOUT A PURCHASED LICENSE. If you are in need of brand assets, please search the Honda AdBuilder site. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 20 Standardized Margin and Radius Corner Guide 21 Standardized Margin and Radius Corner Guide Digital Modules 320 x 50 728 x 90 320 x 60 970 x 90 300 x 50 300 x 250 160 x 600 300 x 600 300 x 60 The blue Honda logos may be used for modules redirecting click-throughs to the Honda Autos Site. For all other applications, redirects to dealer sites or other destinations, the black primary Honda Logo is preferred. Width x Height in px Margin: 3px white with 1px gray stroke Radius: 5px Shown @ 50% Honda Brand Guidelines Automotive Advertising, U.S. Market Width x Height in px Margin: 3px white with 1px gray stroke Radius: 10px Shown @ 50% When creating larger Digital Modules (500 x 500 through 1200 x 1200), use a 5px white margin with 1px gray stroke and 10px radius. For 1280 x 1280 and above Digital Modules, use a 10px white margin with 1px gray stroke and 10px radius. 22 Standardized Margin and Radius Corner Guide Column Ad Guide (any height): print 1x4 1.5 x 5 2x3 3.5 x 6 4x5 Width x Height in inch Margin: .125 inch Radius: .06 inch Shown @ 100% Honda Brand Guidelines Automotive Advertising, U.S. Market 23 Standardized Margin and Radius Corner Guide Small Format: cards / page ads / spread ads / small posters / small signs 5x5 5x7 17 x 11 Double Truck 6x9 10 x 8 17 x 11 Crossover Spread 11 x 8.5 8.5 x 11 11 x 14 11 x 17 17 x 11 18 x 22 Width x Height in inch Margin: .4 inch Radius: .2 inch Shown @ 15% Honda Brand Guidelines Automotive Advertising, U.S. Market 24 Standardized Margin and Radius Corner Guide Small Sign: inserts / small poster / car toppers / POP 20 x 9.5 Car Topper 24 x 24 Sign 22 x 28 Insert Sign 24 x 36 Sign 36 x 24 Sign Width x Height in inch Margin: .75 inch Radius: .375 inch Shown @ 15% Honda Brand Guidelines Automotive Advertising, U.S. Market 25 Standardized Margin and Radius Corner Guide Medium Format: poster / sign / pull-up banners 22 x 36 24 x 36 Small Poster 36 x 24 Small Poster 33.4375 x 84 Pull-up Banner 36 x 48 Large Poster 36 x 60 36 x 96 Width x Height in inch Margin: 1.5 inch Radius: .75 inch Shown @ 6% Honda Brand Guidelines Automotive Advertising, U.S. Market 26 Standardized Margin and Radius Corner Guide Large Format: large sign / OOH bus board / OOH bus bench 56h x 24w 62h x 35w 62h x 36w 67h x 46w Bus Board 24h x 84w OOH Bus Bench OOH Height x Width in inch Margin: 1.5 inch Radius: .75 inch Shown @ 6% Honda Brand Guidelines Automotive Advertising, U.S. Market 27 Standardized Margin and Radius Corner Guide Large Format OOH: large sign / billboard 90h x 56w 115h x 63w OOH Height x Width in inch Margin: 3.5 inch Radius: 1.75 inch Shown @ 6% Honda Brand Guidelines Automotive Advertising, U.S. Market 28 Standardized Margin and Radius Corner Guide Large Format OOH: large sign / billboard 10.5h x 36w Margin: .625 inch Radius: .5 inch 14h x 48w Margin: .75 inch Radius: .75 inch 10.5h x 22.75w Margin: .5 inch Radius: .5 inch 20h x 60w Margin: 1 inch Radius: .75 inch DEALER IMPRINT 12h x 24w Margin: .5625 inch Radius: .5 inch OOH Height x Width in inch Production Scale: 1 inch = 1 foot Shown @ 15% Honda Brand Guidelines Automotive Advertising, U.S. Market 29 Standardized Margin and Radius Corner Guide Large Format OOH: super-size graphic / building wrap 60h x 98w OOH Height x Width in inch Production Scale: 1 inch = 1 foot Margin: 2.5 inch Radius: 1.75 inch Shown @ 10% Honda Brand Guidelines Automotive Advertising, U.S. Market 30 Standardized Margin and Radius Corner Guide Digital OOH: large sign / billboard 160h x 336w Margin: 9 px Radius: 9 px 208h x 720w Margin: 12 px Radius: 9 px 400h x 1400w Margin: 22 px Radius: 18 px 1920h x 1080w Margin: 50 px Radius: 36 px 1080h x 1920w Margin: 50 px Radius: 36 px Digital OOH Height x Width in px Shown @ 25% Honda Brand Guidelines Automotive Advertising, U.S. Market 31 Digital Display CTA Guide The Honda Brand CTA GUI Template has been created and established for the sole purpose of maintaining a united, recognizable, and consistent U.S. brand market image. To ensure its success, discard any and all prior Honda CTA reference assets, excepting the FPO pill assets used only for the Honda Autos Site. Use only this art resource. Specifications: For consistent application, please use the GUI assets in this template, which have been ordered from most common use to least common. This represents the preferred language. If a CTA with language other than that available below is to be created or edited, be sure to seek approval prior to use and application. Only use the radius box CTAs provided in this template for any and all digital communications. This includes: banners, social posts, e-blasts, microsites, games, events and activations, kiosks, personal data capture, desktop, tablet or mobile consumer-facing assets. In other words, everything except the Honda Autos Site. • Do not use any past pill, square, or different-colored CTAs. Do not take CTAs from existing final art. • Do not change colors or create your own. • Do not change the size of any of these assets; maintain communication consistency. • Do not scale or distort any assets. • Do not use or create different-sized CTAs when using multiple CTAs. Area of Isolation: As demonstrated (right), the clear space surrounding the CTA is equal to twice the height of the typography. It’s important to maintain a sufficient amount of space around the CTA to ensure that this button or object is distinct and easily identified at all times. Quick Facts: • CTA should be written in all caps • Tracking: 25px • Font family: Avenir Next Rounded Medium • Minimum font size: 12px • Maximum font size: 25px • Area of isolation: double the height of X in all directions • Chip used for units with heights >60px • Outline of CTA is a 2px stroke, aligned inside • There’s a 20% reduction from XL to L, and a 40% reduction from L to M • XL height is 54px, with a 4º curve • L height is 43px, with a 4º curve • M height is 27px, with a 4º curve XL Actions and Rollover States: Each CTA’s layered file includes the appropriate action, rollover or hover state, and response state. Only use these actions. SHOP NOW Other actions, such as shimmers, bounces, twinkles, gradient ramps, drop shadows or glowing edges, are not preferred but may be incorporated with exceptions (e.g., if the client requested it, or if necessary to convey creative synergy). Please be sure to seek approval before creating a different action. Do not create a dimensional button. Use the provided flat art only. L SHOP NOW Resting State SHOP NOW SHOP NOW SHOP NOW SHOP NOW SHOP NOW M Hover State SHOP NOW Honda Brand Guidelines SHOP NOW Automotive Advertising, U.S. Market SHOP NOW SHOP NOW SHOP NOW SHOP NOW 32 Digital Display CTA Guide - More Common Use All CTAs are subject to change based on the most current metrics. CTAs are not shown in order of preference and are context-dependent. Blue Button #007CC3, #FFFFFF XL L M LEARN MORE LEARN MORE LEARN MORE SHOP NOW SHOP NOW SHOP NOW EXPLORE EXPLORE EXPLORE WATCH NOW WATCH NOW WATCH NOW SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED Honda Brand Guidelines Automotive Advertising, U.S. Market Hollow Button #FFFFFF, #FFFFFF LEARN MORE LEARN MORE LEARN MORE SHOP NOW SHOP NOW SHOP NOW EXPLORE EXPLORE EXPLORE WATCH NOW WATCH NOW WATCH NOW SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED White Button #FFFFFF, #007CC3 LEARN MORE LEARN MORE LEARN MORE SHOP NOW SHOP NOW SHOP NOW EXPLORE EXPLORE EXPLORE WATCH NOW WATCH NOW WATCH NOW SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED Black Button #000000, #FFFFFF LEARN MORE LEARN MORE LEARN MORE Red Button #D2232A, #FFFFFF LEARN MORE LEARN MORE LEARN MORE SHOP NOW SHOP NOW SHOP NOW SHOP NOW SHOP NOW EXPLORE EXPLORE EXPLORE WATCH NOW WATCH NOW WATCH NOW SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED SHOP NOW EXPLORE EXPLORE EXPLORE WATCH NOW WATCH NOW WATCH NOW SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED 33 WATCH NOW Digital Display SHOPUse CERTIFIED CTA Guide - More Common SHOP CERTIFIED SHOP CERTIFIED All CTAs are subject to change based on the most current metrics. CTAs are not shown in order of preference and are context-dependent. Blue Button #007CC3, #FFFFFF XL L M GET ON THE LIST GET ON THE LIST GET ON THE LIST SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED Hollow Button #FFFFFF, #FFFFFF GET ON THE LIST GET ON THE LIST GET ON THE LIST WATCH NOW SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED White Button #FFFFFF, #007CC3 GET ON THE LIST GET ON THE LIST GET ON THE LIST WATCH NOW SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED Black Button #000000, #FFFFFF GET ON THE LIST GET ON THE LIST GET ON THE LIST WATCH NOW SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED Red Button #D2232A, #FFFFFF GET ON THE LIST GET ON THE LIST GET ON THE LIST SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SIGN UP SIGN UP SIGN UP DISCOVER DISCOVER DISCOVER Honda Brand Guidelines WATCH NOW Automotive Advertising, U.S. Market SEE OFFERS SIGN UP SIGN UP SIGN UP DISCOVER DISCOVER DISCOVER SEE OFFERS SIGN UP SIGN UP SIGN UP DISCOVER DISCOVER DISCOVER SEE OFFERS SIGN UP SIGN UP SIGN UP DISCOVER DISCOVER DISCOVER SEE OFFERS SIGN UP SIGN UP SIGN UP DISCOVER DISCOVER DISCOVER 34 Digital Display CTA Guide - Less Common Use Not preferred as buttons, and are more typically used as links. However, there is occasional use for these CTAs. All CTAs are subject to change based on the most current metrics. CTAs are not shown in order of preference and are context-dependent. XL L M Blue Button #007CC3, #FFFFFF Hollow Button #FFFFFF, #FFFFFF White Button #FFFFFF, #007CC3 Black Button #000000, #FFFFFF Red Button #D2232A, #FFFFFF COMPARE COMPARE COMPARE COMPARE COMPARE COMPARE COMPARE BUILD & PRICE BUILD & PRICE BUILD & PRICE FIND A DEALER FIND A DEALER FIND A DEALER BUILD YOURS BUILD YOURS BUILD YOURS Honda Brand Guidelines Automotive Advertising, U.S. Market COMPARE COMPARE BUILD & PRICE BUILD & PRICE BUILD & PRICE FIND A DEALER FIND A DEALER FIND A DEALER BUILD YOURS BUILD YOURS BUILD YOURS COMPARE COMPARE BUILD & PRICE BUILD & PRICE BUILD & PRICE FIND A DEALER FIND A DEALER FIND A DEALER BUILD YOURS BUILD YOURS BUILD YOURS COMPARE COMPARE BUILD & PRICE BUILD & PRICE BUILD & PRICE FIND A DEALER FIND A DEALER FIND A DEALER BUILD YOURS BUILD YOURS BUILD YOURS COMPARE COMPARE BUILD & PRICE BUILD & PRICE BUILD & PRICE FIND A DEALER FIND A DEALER FIND A DEALER BUILD YOURS BUILD YOURS BUILD YOURS 35 Honda Model Badge Guidelines 36 Model Badge Isolation The perimeter isolation distance is equal to the distance between the topmost, tallest letter and the model name. Or 1/9 the width of the model name. Correct Usage: Area of Isolation It is important to protect our brand and maintain a sufficient amount of space around each model badge. The area of isolation is designed to set a perimeter at which all other intrusions must cease. This ensures that the badge is distinct and easily recognizable at all times. The height is indicated and always proportional regardless of presented size. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 37 Use and Application Use for vehicles when not referring to the model year. Use for vehicles that cannot be referred to as All-New, New or Redesigned, such as carryovers. Use for Full Model Change vehicles. This is good for 6 months from on-sale date. Use for Full Model Change vehicles after 6 months, when they can no longer be referred to as All-New. This is good until the next model year. Use for Minor Model Change vehicles. This is good for 1-year from on-sale date. Use for Concept, Prototype or Future Vehicles only. Correct Usage: Titles and Application Use the correct descriptor for each model badge that applies to the vehicle based on its current lifecycle status. To maintain consistent and correct usage, do not alter the messaging. Spanish versions are available upon request. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Custom applications are made available on a case-by-case basis. For example, “FirstEver” was created to coincide with the CR-V Hybrid launch. Custom applications will be determined by AHM. Never create your own. Deviation from the standards, as in the options shown, is permissible only with written approval from the AHM Brand Dept. Honda Brand Guidelines Automotive Advertising, U.S. Market 38 Use and Application 1-1/4” width 1-1/4” width 1-1/4” width Minimum Size The minimum print size of the Honda model badge lockup is 1-1/4 inches wide. Anything smaller compromises the legibility of the logo. 2 inches or wider is preferred for print ads. The minimum size for digital use is 190 pixels wide. 2” width 2” width 2” width Correct Usage: Minimum Sizes The model badge must be legible across all mediums. Use the preferred sizing where possible, but never go below the minimum required size. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 39 Use and Application Touring Touring Elite PREFERRED: Model badges only matching height (do not match width). ALTERNATE: Model badges with additional trim callouts. Correct Usage: Video Family Shots For video applications – do not use the Honda model badges and use model badge art only. Deviation from the standards is permissible only with written approval from the AHM Brand Dept. Honda Brand Guidelines Automotive Advertising, U.S. Market 40 Use and Application The Honda SUV Lineup. CR-V Touring CR-V Touring Hybrid PREFERRED: Model badge title with trim callout as cutline. ALTERNATE: Headline with model badges as vehicle identification. Correct Usage: Print and Digital Family Shots The above examples represent correct use of the model badge artwork when in combination with other elements. Deviation from the standards is permissible only with written approval from the AHM Brand Dept. Honda Brand Guidelines Automotive Advertising, U.S. Market 41 Use and Application DO NOT: Use a model badge in title with model badges as vehicle callouts. DO NOT: Match model badge widths. The only scale format for the model badges are with rules, as shown on pages 44 and 53. Incorrect Usage: Family Shots Honda Brand Guidelines Automotive Advertising, U.S. Market 42 Use and Application All-New All-New Your Passport to Adventure $31,990 STARTING MSRP* 20/25 $24,350 CITY / HWY MPG RATING STARTING MSRP* All-New 32/26 CITY / HWY MPG RATING All-New Your Passport to Adventure Mobile Auto Site 2020 PASSPORT 2020 CR-V Desktop Auto Site Desktop Desktop Tablet Desktop All-New All-New Tablet Tablet All-New All-New Mobile Mobile All-New Mobile All-New All-New All-New All-New Autos Site Examples The Honda Autos Site uses its own set of custom responsive model badges to be used exclusively for the Honda Autos Site and Email distributions. Do not use these proportions or artwork in other applications or create your own. This is not Honda Blue White 00324f HEX Color R G B 0 50 79 Responsive assets are not available. Honda Brand Guidelines Automotive Advertising, U.S. Market 43 Model Badge Art and Color Please see pages 49 - 53 for the TrailSport logo and model badge guidelines. Honda Model Badge Family These are the model badges for each Honda model, to be used across mediums such as broadcast, digital, print, OOH and social media. There are no other marks, logos or logotypes that should ever be used. To maintain consistent and correct usage, the model badges should never be altered. Use white model badge art when readability becomes an issue with black model badges over dark areas or backgrounds. Each model badge is unique – there’s no font to create it. All model badges come from Japan. Some have a deeper skew to them – some have a heavier weight. Spanish versions are available upon request. 100 K White PMS 186 C Spot Color If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 44 Model Badge Art and Color All-New HYBRID Do not modify or create your own logo. Introducing the All-New HYBRID HYBRID Do not use or add “Introducing the...” All-New HYBRID always makes an entrance Do not incorporate a headline. Do not change colors. All-New HYBRID Do not use historical lock-ups. HYBRID TOURING Do not add trim information or dealer imprint. Incorrect Usage Never deviate from the established Honda model badge formats shown on pages 38 and 44. Never refer to or utilize prior Honda model badge graphic representations. Use current DAM or AdBuilder assets for print and digital still imagery. Spanish versions are available upon request. Do not use multiple model badges in the same communication. The options shown here are unacceptable applications. These do not necessarily represent all cases or errors. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 45 Brand Examples HONDA – 2019 Passport Outdoor – "Past the Pavement" – DESERT File Name: 4019134.Passport OOH_Desert_M_14x48.r2 Mechanical Size: Trim: 7" x 24" 1 of 4 (150A) Philadelphia – I-95 Stadium Coverage – 14' x 48' Mechanical released: 1/16/19 SCALE: 1/2" = 1' PSP19-084 w/Elite 3/4 Front Driver ALL-NEW Passport Elite shown with Honda Genuine Accessories. Honda reminds you to properly secure cargo items. Cargo net not included. ©2019 American Honda Motor Co., Inc. CYAN MAGENTA YELLOW BLACK 4019134.Passport OOH_Desert_M_14x48.r2.indd 1 1/23/19 7:36 PM ALL-NEW Passport Elite shown with Honda Genuine Accessories. Honda reminds you to properly secure cargo items. Cargo net not included. ©2019 American Honda Motor Co., Inc. Out-of-Home Samples are shown for layout purposes only. Honda Brand Guidelines Automotive Advertising, U.S. Market 46 Brand Examples HONDA – MY19 Passport Spread “Mountain” File Name: 4020287.99322_Passport_Mountain_17x10.875.r6 Bleed: 17.25” x 11.125” Closing Date: 2/1/19 Mech released: 1/18/19 NOTES: Keylines do not print Production Artist: Tina Trim: 17" x 10.875" Live:16.5" x 10.375" Composed shot: PSP19-085 Introducing the rugged, all-new Honda Passport. 280-hp V-6 engine.* Intelligent Traction Management. Best-in-class interior space.† And standard Honda Sensing ® —a suite of safety and driver-assistive features. It’s your passport to adventure. *280 hp @ 6000 rpm (SAE net). †Class based on 5-passenger mid-CUV segment. Interior space includes cargo volume and passenger volume. Passport AWD Elite shown with Honda Genuine Accessories. Honda reminds you to properly secure cargo items. ©2019 American Honda Motor Co., Inc. 4020287.99322_Passport_Mountain_17x10.875.r6.indd All Pages 2/8/19 10:01 AM RPA HON PAS P99322 AMERICAN HONDA MOTOR CO., INC. Spread, 4/C Non-Bleed Backpacker MY19 Print Samples are shown for layout purposes only. Honda Brand Guidelines Automotive Advertising, U.S. Market 47 Brand Examples Banner Ads and Digital Modules Digital Samples are shown for layout purposes only. Honda Brand Guidelines Automotive Advertising, U.S. Market 48 Supplemental TrailSport Logo and Model Badge Guidelines 49 Logo Isolation The perimeter isolation distance is equal to the distance between the top of the logotype and the mountain pinnacle and applies only when the TrailSport logo is used as a stand-alone identifier. The isolation does not apply to on-vehicle applied badges. Correct Usage: Area of Isolation It is important to protect our brand and maintain a sufficient amount of space around each logo. The area of isolation is designed to set a perimeter at which all other intrusions must cease. This ensures that the logo is distinct and easily recognizable at all times. The height is indicated and always proportional regardless of presented size. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 50 Logo and Color Black Logo White or KO Logo DO NOT USE The TrailSport Orange on Black is for the physical Vehicle Badge only. Not for any other use. TrailSport Orange Logo Ensure maximum contrast and readability when placing the logo on backgrounds. Correct Usage: Color Please use only these colors when representing the Honda TrailSport brand. 100 K White PMS 166 C Spot Color If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market C M Y K 0 76 100 0 51 Use and Application Model Badge with Logotype: Is the primary format for use on Print Ads, Out-ofHome, Collateral, Mobile and Digital Ads and when readability or use in smaller applications is an issue. Model Badge with Logo: Is the secondary format for use on Print Ads, Vehicle Landing Pages or where the TrailSport logo will appear and present large enough to read legibly. Model Badge with Orange TrailSport Logo: Ensure maximum contrast and readability when placing the logo on backgrounds. The Honda Auto Site: Uses its own set of custom responsive model badges to be used exclusively for the Honda Auto Site and email distributions. DO NOT USE these proportions or artwork in other applications or create your own. Please see page 39 for additional examples. Correct Usage: Titles and Application These model badges are to be used across mediums such as broadcast, digital, print, out-of-home and social media. There are no other marks, badges, logos or logotypes that should ever be used. To maintain consistent and correct usage, the model badges should never be altered. Use white model badge art when readability becomes an issue with black model badges over dark areas or backgrounds. Spanish versions are available upon request. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market This is not Honda Blue 100 K f55905 00324f HEX Color HEX Color R G B R G B 227 82 05 0 50 79 White 52 Use and Application Use for vehicles when not referring to the model year. Use for vehicles that cannot be referred to as All-New, New or Redesigned, such as carryovers. Use for Full Model Change vehicles. This is good for 6 months from on-sale date. Use for Full Model Change vehicles after 6 months, when they can no longer be referred to as All-New. This is good until the next model year. Use for Minor Model Change vehicles. This is good for 1 year from on-sale date. Use for Concept, Prototype or Future Vehicles only. Correct Usage: Titles and Application Use the correct descriptor for each model badge that applies to the vehicle based on its current lifecycle status. To maintain consistent and correct usage, do not alter the messaging. Spanish versions are available upon request. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Custom applications are made available on a case-by-case basis. For example, “First-Ever” was created to coincide with the Passport launch. Custom applications will be determined by AHM. Never create your own. Deviation from the standards, as in the options shown, is permissible only with written approval from the AHM Brand Dept. Honda Brand Guidelines Automotive Advertising, U.S. Market 53 Honda Sensing® Guidelines 54 Logo Isolation Correct Usage: Area of Isolation It is important to protect our brand and maintain a sufficient amount of space around our identity. The area of isolation is designed to set a perimeter at which all other intrusions must cease. This ensures that our brand is distinct and easily recognizable at all times. The perimeter isolation distance is equal to the height of the Honda Sensing® combined logotype. The height is indicated and always proportional regardless of presented size. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 55 Logo and Color Black Honda Sensing® Blue White or KO Black on White Negative Honda on Blue Honda Sensing® Family The Honda Sensing® logo is the established iconography that identifies the intelligent suite of safety and driver-assistive technologies. A blue logo with no box is preferred for the website, a white logo with no box is preferred for video and a black logo on a white box is preferred for print. When a model comes with Honda Sensing® standard on all trims, we include “standard” on the bottom of the logo. This is not Honda Blue White PMS 7694 C 100 K HEX Color 06456A If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 56 Use and Application Incorrect Usage Never deviate from the newly established Honda Sensing® graphic treatment. Never refer to or utilize prior Honda Sensing® representations. The options shown here are unacceptable applications. These do not necessarily represent all cases or errors. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 57 Brand Examples Print sample usage reversed out of a 4-color image. A B C Drivers. Passengers. Everyone. The Honda Sensing® Suite. Honda is dedicated to identifying and implementing advanced designs and features that help enhance the safety of drivers and passengers, including occupants of other vehicles and injury mitigation for pedestrians. A - Collision Mitigation Braking System TM (CMBS TM) 16 CMBS can help bring your vehicle to a stop by automatically applying brake pressure when the system determines that a frontal collision is unavoidable. C - Road Departure Mitigation System (RDM) 18 RDM can determine if you cross over detected lane lines without signaling and, as necessary, can provide steering assistance to help you return to your lane or keep you from leaving the roadway entirely. B - Lane Keeping Assist System (LKAS) 17 With your hands on the steering wheel, long highway drives are easier with LKAS, which subtly adjusts steering to help keep your vehicle centered in a detected lane. Adaptive Cruise Control (ACC) 19 ACC helps you maintain a set following interval behind a detected vehicle for highway driving. Key Standard Safety Features • Advanced Compatibility EngineeringTM (ACETM) body structure • Advanced driver's and front passenger's airbags • Multi-angle rearview camera15 Accord Touring 2.0T shown in Radiant Red Metallic.7 Print Within print, the Honda Sensing® logo should always maintain visibility and legibility. Above is an example of how this would appear for a brochure. Samples are shown for layout purposes only. Honda Brand Guidelines Automotive Advertising, U.S. Market 58 Brand Examples Autos Site and Static Utilize the Honda Sensing® graphic representation in conjunction with current build-and-price assets. Modern Steel Metallic is the preferred vehicle color when selecting assets from AdBuilder. Samples are shown for layout purposes only. Honda Brand Guidelines Automotive Advertising, U.S. Market 59 Brand Examples Email Example Digital Ad Example Frame 1 Frame 2 Honda Autos Website Example Frame 3 Graphic icon usage Frame 4 Frame 5 Only use “standard” when Honda Sensing® is standard on all trims. Honda Sensing® Module Digital Samples are shown for layout purposes only. Please see the digital typeface standards on pages 15 and 16. Honda Brand Guidelines Automotive Advertising, U.S. Market 60 Brand Examples Facebook Video Example 1 Facebook Video Example 2 Social Media Samples are shown for layout purposes only. Honda Brand Guidelines Automotive Advertising, U.S. Market 61 Brand Examples Intro: The transparent bounding box is created with a 160R 175G 191B gray background at 77% opacity. In addition, the video behind logo lock-up has a 10% pixel blur. Logo: 900 x 200px Outro: In long-format videos, use the small logo treatment to conclude each Honda Sensing® feature segment. Logo: 472 x 170px 126px from the right | 97px from top Horizontally centered | 150px from top Video Use: Logo Intro and Outro R G B Honda Brand Guidelines Automotive Advertising, U.S. Market 160 175 191 62 Brand Examples Video Use: Visual Language Please use the visual language established in the videos above. The “glass world”combines light, transparent surfaces and prism effects to guide the viewer’s eye to different features. The environment should act as a secondary character that highlights each attribute of the Honda Sensing® suite. Honda Brand Guidelines Automotive Advertising, U.S. Market 63 Guidelines 64 Logo Isolation Maintain the minimum height of logo as the margin. Correct Usage: Area of Isolation Although there are no rules that apply to isolation, always maintain visibility and legibility. As a general rule of thumb, maintain the minimum height of the logo as the margin. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 65 Logo and Color As a rule, the Safety for Everyone™ logo is to be displayed in blue. If the background contains photos or graphics that affect the visibility of the logo, use the prescribed outlined logo. If for some reason the color blue cannot be reproduced or is not desirable, the logo may be diplayed in white or black. Examples The Safety for Everyone™ logo is the established iconography that identifies the foundation of Honda safety and driver-assistive technologies. This is not Honda Blue PMS 7690 C 100 K HEX Color 0074a8 If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market White 66 Logo and Color Incorrect Usage Never deviate from the established Safety for Everyone™ logotype. Never combine with other Honda marks. Never stack type to fit layout. The options shown here are unacceptable applications. These do not necessarily represent all cases or errors. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 67 Brand Example Print sample usage reversed out of a 4-color image. A B C Drivers. Passengers. Everyone. The Honda Sensing® Suite. Honda is dedicated to identifying and implementing advanced designs and features that help enhance the safety of drivers and passengers, including occupants of other vehicles and injury mitigation for pedestrians. A - Collision Mitigation Braking System TM (CMBS TM) 16 CMBS can help bring your vehicle to a stop by automatically applying brake pressure when the system determines that a frontal collision is unavoidable. C - Road Departure Mitigation System (RDM) 18 RDM can determine if you cross over detected lane lines without signaling and, as necessary, can provide steering assistance to help you return to your lane or keep you from leaving the roadway entirely. B - Lane Keeping Assist System (LKAS) 17 With your hands on the steering wheel, long highway drives are easier with LKAS, which subtly adjusts steering to help keep your vehicle centered in a detected lane. Adaptive Cruise Control (ACC) 19 ACC helps you maintain a set following interval behind a detected vehicle for highway driving. Key Standard Safety Features • Advanced Compatibility EngineeringTM (ACETM) body structure • Advanced driver's and front passenger's airbags • Multi-angle rearview camera15 Accord Touring 2.0T shown in Radiant Red Metallic.7 Print Above is an example of how the Safety for Everyone™ logo would appear in a brochure. Samples are shown for layout purposes only. Honda Brand Guidelines Automotive Advertising, U.S. Market 68 Honda Genuine Parts + Service Guidelines 69 Logo Isolation and Color Minimum Size The minimum print size of the Honda Genuine Parts + Service logo is 1-inch wide. Anything smaller compromises the legibility of the logo. 1x 1-1/2 inches width is preferred. 2x Primary Logo + Color Secondary Logo + Color Correct Usage: Area of Isolation and Color The Honda Genuine Parts + Service logo uses the strength of the Honda Brand Logo combined with Genuine Parts + Service to convey that Genuine can only come from Honda. The single rounded corner is a reference to the distinctive wave pattern on the Honda dealership as well at the rounded central pillar of the Honda dealership. The mix of rounded and hard angles are recognizable elements of the Honda dealership. The logo helps reinforce this identity, building uniformity and greater brand recognition. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market PMS 285 C 100 K White 70 Logo and Color Incorrect Usage Never change color, hierarchy, or orientation. Do not use over-busy imagery or with a drop shadow. The options shown here are unacceptable applications. These do not necessarily represent all cases or errors. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 71 Use and Application Headline positioning goes here. Headline positioning goes here. Unifying the Brand As shown, other Honda departments can easily follow the brand approach. Margin: .4 inch Radius: .2 inch Secondary Borders White borders are preferred. You may use Honda gray or a light gray as a secondary border color when white borders do not complement the creative in the frame. Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus Headline positioning goes here. Honda gray CG9 Honda gray Process 61%K Honda gray Digital 109R 149G 152B Light gray Process 27%K Light gray Digital 194R 196G 198B Do Not Use The Honda Genuine Parts + Service logo should never be used at the bottom of art. To maintain strength and division separation, the logo should always appear in the upper right or left position. Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus Print Advertising: Single-Page Template Example Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31. Honda Brand Guidelines Automotive Advertising, U.S. Market 72 Honda Certified Pre-Owned Guidelines 73 Logo Isolation and Color Minimum Size The minimum print size of the Honda Certified Pre-Owned logo is 1/2-inch wide for print, 1-1/2 inches for embroidery or silk screen. Anything smaller compromises the legibility of the logo. 1-1/2-inch width is preferred. Black and White All versions are available in: Positive, 100% black Negative, 100% white Please use the negative when placing on solid backgrounds. Primary Stacked Secondary Horizontal Secondary Vertical Correct Usage: Area of Isolation and Color The aim of the Honda Certified Pre-Owned Vehicles (HCPV) program is to offer our customers a measured level of quality, confidence, service and assurance when purchasing any Honda Certified Pre-Owned automotive product. It is important to protect our brand and maintain a sufficient amount of space around our identity. The area of isolation is designed to set a perimeter at which all other intrusions must cease. This ensures that our brand is distinct and easily recognizable at all times. The perimeter isolation distance is equal to the cap height of the word Certified. The height is indicated and always proportional regardless of presented size. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market PMS 285 C 100 K White 74 Logo and Color Incorrect Usage Never use in part, change color, hierarchy, or orientation. Do not use color logos over color or busy backgrounds or with a drop shadow. The options shown here are unacceptable applications. These do not necessarily represent all cases or errors. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 75 Use and Application Headline goes here. Unifying the Brand As shown, other Honda departments can easily follow the brand approach. Margin: .4 inch Radius: .2 inch Headline positioning goes here. Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus unnec. Dolor sit el amet, con- Tag line goes here. Print Advertising: Single-Page Template Example Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31. Honda Brand Guidelines Automotive Advertising, U.S. Market 76 Honda Financial Services Guidelines 77 Logo and Color Minimum Size The minimum print size of the Honda Financial Services logo is 1-inch wide. Anything smaller compromises the legibility of the logo. Primary Colors Secondary Colors Secondary Color (Negative Use) Please use the negative when placing on solid backgrounds. Correct Usage: Area of Isolation and Color The Honda Financial Services logo uses the strength of the Honda Secondary Logo and combines it with Financial Services. The area of isolation is protected via the designed-in bounding box to ensure that all applications and use of the Honda Financial Services logo adhere to this observation. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market PMS 285 C 100 K White 78 Logo and Color Incorrect Usage Never change color, hierarchy, or orientation. Do not use Honda blue, black or gray over solid colors or photos. Do not use white over busy imagery. The options shown here are unacceptable applications. These do not necessarily represent all cases or errors. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. Honda Brand Guidelines Automotive Advertising, U.S. Market 79 Use and Application Headline goes here. Unifying the Brand As shown, other Honda departments can easily follow the brand approach. Margin: .4in Radius: .2in Headline positioning goes here. Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus unnec. Dolor sit el amet, con- Tag line goes here. Print Advertising: Single-Page Template Example Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31. Honda Brand Guidelines Automotive Advertising, U.S. Market 80 Thank you for honoring the Guidelines. We hope this tool is helpful to you. If you are in need of brand assets, please search the Honda AdBuilder site. If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Merchandise Licensing and Brand Department – [email protected]. 81 Honda Brand Guidelines AUTOMOTIVE ADVERTISING, U.S. MARKET November 2021 Release