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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Financial Health
Climate Change and the
Environment
History Inspired
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Thinking Forward
Discover Our Blueprint for Sustainability...
REINVENTING THE F-150
OUR EXECUTIVE CHAIRMAN
CONFLICT MINERALS
OUR REGIONS
In 2013, Ford reinvented the Ford F-150,
America’s favorite truck. The all-new
F-150 is the toughest, smartest and
most capable F-150 ever – setting the
standard for the future of trucks.
“We want to be a leader in wireless
automotive communication
technology, in line with our Blueprint
for Mobility, which maps out a stepby-step plan to achieve an integrated,
sustainable transportation system by
mid-century.”
Our approach to managing conflict
minerals compliance is consistent with
our supply chain sustainability
approach, and we are working closely
with our suppliers to increase supply
chain transparency.
Read about key sustainability
initiatives in our Asia Pacific Africa,
Europe, and South America regions.
A LEGACY OF GIVING BACK
OUR BLUE PLAN OF ACTION
We have supported community efforts
for more than 100 years. And it’s not
just about donating money. It’s about
building partnerships to address
difficult challenges.
For many years we have been deeply
committed to conserving water within
our own facilities. Our corporate water
strategy is taking this commitment to
the next level.
Voice: EXECUTIVE VICE
PRESIDENT, GLOBAL
MANUFACTURING AND LABOR
AFFAIRS, FORD MOTOR
COMPANY
C MAX SOLAR ENERGI
CONCEPT
“For every new vehicle we create, we
follow a 100-point environmental
checklist that helps us identify the
production and facilities
improvements we can make as we’re
pushing it through development.”
© 2014 Ford Motor Company
Ford’s C MAX Solar Energi Concept is
a first-of-its-kind, sun-powered
vehicle. Instead of powering its battery
from an electrical outlet, the vehicle
harnesses the power of the sun.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Financial Health
Climate Change and the
Environment
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Map of Our Year
Assurance
About This Report
Vehicle Safety
Supply Chain
People
Ford Around the
World
Year in Review
Letter from Robert Brown
Ford’s Goals, Commitments
and Status
Water
Year in Review
Performance Summary
Welcome to the 15th annual nonfinancial report of Ford Motor
Company. During 2013, Ford Motor Company celebrated the 150th
anniversary of the birth of Henry Ford and the 100th anniversary of
his moving automotive assembly line. And 2014 will mark the 100th
anniversary of the $5-a-day wage. These technological and social
innovations changed the world. Today, our sustainability work is
history inspired, while thinking forward.
Read more ABOUT THIS REPORT
WILLIAM CLAY FORD, JR.
ALAN MULALLY
ROBERT BROWN
“Henry Ford would be very comfortable
in today’s business environment, and,
like the company he founded, would
embrace the challenge of translating
his vision of attainable mobility in a
responsible and sustainable way for
the future.”
“We are working to serve our
customers with the freshest lineup,
and that commitment gives us the
opportunity to continuously improve
our quality, fuel efficiency, safety,
smart design and value.”
“Our approach to sustainability has
served us well as we have grown and
expanded. As we introduce new
products, build new world-class
facilities and expand existing
operations, we are leveraging our
accumulated experience and best
practices.”
OUR SUSTAINABILITY JOURNEY
For nearly 15 years, we have made steady progress in addressing key issues including climate change and human rights.
Read about our sustainability-related highlights from 2013, month by month.
Discover the MAP OF OUR YEAR
KEY PERFORMANCE DATA
In 2013, we improved the average
In 2011, we announced a goal to
fuel economy of our U.S. truck fleet
reduce the amount of water used to
by 3 percent compared to 2012.
make each vehicle by 30 percent
globally from 2009 to 2015. We have
achieved this goal – two years ahead
of schedule.
See a summary of OUR KEY PERFORMANCE DATA
Home Year in Review
© 2014 Ford Motor Company
OUR GOALS AND COMMITMENTS
ASSURANCE
We have set goals, commitments and targets for
many of our material issues and other important
performance areas.
We invited stakeholders to review our reporting and
provide feedback.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Year in Review
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Letter from Robert Brown
Performance Summary
Ford’s Goals, Commitments
and Status
Map of Our Year
Assurance
About This Report
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Letter from William Clay Ford, Jr.
When it was founded in 1903, Ford Motor Company
was what we would now think of as a start-up. The
dawn of the 20th century was a time of revolutionary
change in how people and things got around – and
how far they could go. Cutting-edge ideas such as
ethanol-fueled and electric cars were generated and
tried at an astonishing pace. Some succeeded; others
failed. What set Ford apart and enabled it to grow and
prosper was continuous improvement and innovation:
the moving assembly line, the $5-a-day wage, the
affordable automobile.
We are once again in a time of rapid change in our industry.
The future is coming at us fast, offering many exciting possibilities as well as potential bumps in the road.
How do we navigate the rapid technological changes that are reshaping our industry and the fast pace of
growth that is reshaping our company? How do we move quickly enough to capture opportunities and
influence the future of mobility? The answer: by staying true to our heritage of innovation, our principles and
our One Ford plan while looking ahead not just five years but 20 or even 50 years from now.
Our Principles
In 2000, at the dawn of the 21st century, I addressed the national Ceres Conference in San Francisco to
announce that our company would follow the Ceres Principles, a 10-point code of corporate environmental
conduct. By endorsing these principles, we pledged to go beyond the requirements of the law to preserve
and protect the environment, and human health and safety.
My announcement was greeted with alarm in some quarters and skepticism in others. Some felt that our
commitment to sustainability would harm our business results; others believed it was an empty gesture that
would not change how we operated. But in the years that followed, sustainability became a core element of
our business plan. Our company ultimately prospered as we reduced our environmental impact and
implemented a global code of conduct to ensure sound and respectful working conditions for people
throughout our own operations and our supply chain.
Today our commitment to sustainability is helping us achieve our vision of building great products, a strong
business and a better world. In 2013 record profits in North America and Asia Pacific Africa helped us
achieve one of the best years in the history of our company. In 2014 we were recognized as one of the
world’s most ethical companies by the Ethisphere Institute, a leading think tank dedicated to the
advancement of best practices in business ethics and sustainability. It was our fifth year in a row of positive
net income, and fifth year in a row of being recognized as an ethical company by the Ethisphere Institute.
Our Plan
Our One Ford plan is the overall strategy that guides our operations. The central focus of this plan is serving
customers in all markets around the world with a full family of vehicles: small, medium and large cars, utilities
and trucks. In every region in which we compete, our vehicles offer the best quality, fuel efficiency, safety,
smart design and value.
Our ongoing commitment to reducing the environmental impact of our vehicles is documented in our
Blueprint for Sustainability, a systematic plan to improve fuel efficiency and reduce CO2 emissions. This plan
provides our road map, consistent with One Ford, for addressing the critical issues of climate change and
fuel economy. It outlines our near-term, mid-term and long-term product plans, as well as the technology we
will use to reach them, through 2020.
Our Progress
Our One Ford plan continues to create outstanding results. In 2013 our global sales increased by about 12
percent as customers took delivery of some 6.3 million new Ford and Lincoln vehicles. In 2014 we will launch
the most new products in our history – 23 new or significantly refreshed vehicles to customers around the
world. That includes 16 launches in North America, which is triple the number of products we launched in
Ford Around the
World
North America in the previous year. To support these product launches we will continue our largest
manufacturing expansion in the last 50 years. We have increased capacity or added production in seven of
our North American plants and are opening two new plants in Asia and one in South America in 2014.
As part of our commitment to leading fuel economy, our EcoBoost® engines – which use turbocharging and
direct injection to deliver up to 20 percent better fuel economy without sacrificing performance –are now
available on 90 percent of Ford vehicles. Expanded availability in high-volume nameplates helps make fuel
economy more affordable for hundreds of thousands of drivers. We will offer fuel-efficient EcoBoost®
engines in 18 North American nameplates in 2014, up from 11 in 2012 and seven in 2011.
At the turn of the 20th century it was far from certain whether electric or gasoline-powered vehicles would
claim the market for automobiles, but in the end it was gasoline that dominated for the whole of that century.
Today, thanks to advances in technology, that competition has been renewed.
In the U.S., in the early part of the 21st century, we now offer six electrified vehicles. We sold about 85,000
hybrids, plug-in hybrids and all-electric vehicles in 2013, the first full year all six vehicles were available in
dealer showrooms. We began offering the all-electric Ford Focus Electric in Europe in 2013 and we will
introduce a hybrid Mondeo and the C MAX Energi plug-in hybrid in 2014.
Henry Ford understood the importance of a stable, thriving supply chain. Beginning in the 1920s, he
established a network of 25 small, rural, water-powered factories so farmers could make auto parts during
part of the year and farm the rest of the year, providing more income for farmers and a more diverse supply
base for Ford.
In 2000, Ford was the first automaker to take on the issue of human rights in the automotive supply chain, not
because we were under public pressure to do so but because it was the right thing to do for our business
and communities around the world. We continue to work with our suppliers and lead industry efforts to
promote sustainability in all aspects across the entire supply base. In 2014, we will mark a milestone by
completing our first report on conflict minerals in our raw materials supply chain.
In 2000, I also announced a focus on water conservation. Between 2000 and 2013, we cut our water use by
61 percent, or more than 10 billion gallons. More recently, we recognized a human right to water and
developed a comprehensive water strategy based on the CEO Water Mandate that we signed in 2014. The
strategy seeks to continue to cut our own use of water while addressing water issues in our supply chain and
in the communities in which we operate.
Looking further ahead, we also want to be a leader in wireless automotive communication technology, in line
with our Blueprint for Mobility, which maps out a step-by-step plan to achieve an integrated, sustainable
transportation system by mid-century. It outlines a future of connected cars that communicate with each
other and the world around them to make driving safer, ease traffic congestion and sustain the environment.
In 2013 we began testing a Ford Fusion Hybrid automated research vehicle in conjunction with the University
of Michigan and State Farm to study automated driving and other advanced technologies. In 2014 we
announced new projects with the Massachusetts Institute of Technology and Stanford University to research
and develop solutions to some of the technical challenges surrounding automated driving. All of these
projects build on a decade of automated driving research at Ford and represent a vital step toward our
vision for the future of mobility.
We don’t know exactly what forms future mobility systems will take, but they will likely involve collaborative
networks in which vehicles and infrastructure “talk” to each other to share the information needed for
efficient, safe transportation, particularly in congested urban areas. Technology – both hardware and
software – will be the enabler of this future.
Looking Ahead by Looking Back
During 2013, Ford Motor Company celebrated the 150th anniversary of the birth of Henry Ford. We also noted
the 100th anniversary of his moving automotive assembly line. And 2014 will mark the 100th anniversary of the
$5-a-day wage, my great-grandfather’s choice to share profits with workers in a way that effectively doubled
their salaries. His technological and social innovations changed the world, driving down the cost of
automobiles and helping to create a middle class that could afford to buy the products they themselves
made and who gained a degree of mobility unknown to earlier generations. I think Henry Ford would be very
comfortable in today’s business environment, and, like the company he founded, would embrace the
challenge of translating his vision of attainable mobility in a responsible and sustainable way for the future.
William Clay Ford, Jr.
Executive Chairman
Home Year in Review Letter from William Clay Ford, Jr.
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Year in Review
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Letter from Robert Brown
Performance Summary
Ford’s Goals, Commitments
and Status
Map of Our Year
Assurance
About This Report
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Q&A with Alan Mulally
Q: Ford is growing faster than ever in terms of new product
introductions. How does Ford’s “Blueprint for Sustainability”
guide this work?
A: Our One Ford plan continues to deliver. An important part of
our One Ford plan is accelerating development of new
products our customers want and value. We are working to
serve customers in all markets with a full family of vehicles –
small, medium and large cars; utilities and trucks – each
delivering top quality, fuel efficiency, safety, smart design and
value. In support of that goal, we are introducing 23 new or
significantly refreshed vehicles in 2014, double the number of
launches in 2013.
Our commitment to serving customers with fuel-efficient
vehicles and addressing the critical issue of climate change are part of our Blueprint for Sustainability. One
of our company’s core values is contributing to building a better world everywhere Ford operates, and our
commitment to sustainability is a key part of that contribution. The Blueprint laid the foundation for our “power
of choice” strategy, offering customers the power to choose a fuel-efficient vehicle that best fits their needs.
We offer customers a full lineup of powertrain options, including gas, diesel, hybrid, plug-in hybrid and full
battery electric vehicles. Our fuel-efficient EcoBoost® engine technology is equipped on more than 2 million
Ford vehicles on the road today!
Ford is growing rapidly in emerging markets. What are some of the opportunities you see in places like China
and India?
We are very excited to be growing profitably so we can better serve customers in all markets, including China
and India. We had a record year in our Asia Pacific region, with wholesale volume increasing 30 percent in
2013, and 2014 is off to a strong start. Our strong global performance was led by Focus, which was the bestselling nameplate in the world in 2013. Focus was joined by Fiesta to give Ford two of the top five best-selling
nameplates worldwide. To continue fulfilling our commitment to global growth we aim to boost our sales to
nearly 8 million vehicles by the middle of this decade. We also are planning to make a full third of our sales in
Asia and Africa by 2020.
What new product directions are you especially excited about?
We are working to serve our customers with the freshest lineup, and that commitment gives us the opportunity
to continuously improve our quality, fuel efficiency, safety, smart design and value. The all-new Ford F-150 –
with its use of advanced materials like high-strength steel in the frame and high-strength, military-grade
aluminum alloy in the body – is a fantastic example of how we are innovating to deliver on our Blueprint for
Sustainability.
What role have Ford employees played in Ford’s turnaround, and what role do they play in taking the company
into the future?
We are so proud of what we have accomplished. Ford always has attracted the best and the brightest, and
our progress shows the power of a skilled and motivated team working together. We remain fully committed
to implementing our One Ford plan and holding ourselves and each other accountable for our expected
behaviors, which include respecting, listening to, helping and appreciating one another. The future of Ford is
very bright because we are building on a strong foundation.
Are you concerned that young people – the so-called millennials – are showing less interest in car ownership
than previous generations?
People everywhere appreciate the freedom that comes with mobility, and that is why we are accelerating the
implementation of Henry Ford’s compelling vision of opening the highways to all mankind. Part of that vision
means exploring new models of transportation – including car sharing and multi-mode transportation – that
might appeal more to millennials. It will take creativity to solve the challenge of global gridlock, and we are
innovating to be part of the solution.
Ford Around the
World
Alan R. Mulally
President and Chief Executive Officer
Home Year in Review Q&A with Alan Mulally
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Year in Review
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Letter from Robert Brown
Performance Summary
Ford’s Goals, Commitments
and Status
Map of Our Year
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Letter from Robert Brown
The companies that thrive in the 21st century will be
those that best align their business with key global
sustainability challenges. At Ford, sustainability is an
integral part of the One Ford plan that drives our
business. A key theme of my work at Ford is making
sure that sustainability remains at the heart of our
strategy and that we take the practical steps needed
to continue to integrate sustainability into our business
processes. Two recent examples bring our integration
strategy to life.
Assurance
About This Report
The first example is how we’re managing sustainability during
an unprecedented global expansion. As we introduce new
products, build new world-class facilities and expand existing
operations, we are leveraging our accumulated experience and best practices. We are developing centers
of excellence in Asia Pacific and other regions, and better linking people who have sustainability
responsibilities throughout the company. Our centers of excellence provide input to practical targets
associated with specific time frames. Ford’s science-based climate goal is to contribute to stabilizing carbon
dioxide (CO2) concentrations in the atmosphere at a level that avoids the most serious consequences of
climate change.
Second, the reinvention of the 2015 Ford F-150 pickup truck demonstrates our integrated approach and how
capability and efficiency do not have to be mutually exclusive. The redesign of the F-150 was driven by the
needs of our loyal customers for a tough and capable next-generation truck. At the same time, the new F-150
is a step forward in our Blueprint for Sustainability. We took one of our largest vehicles and went to great
lengths to deliver improved capability while reducing weight to enhance efficiency and performance, setting
a new industry standard in the process. We accomplished this through new applications of high-strength
steel and aluminum alloys, which not only reduce weight but also improve the dent resistance and overall
durability of the truck body. The materials were rigorously tested and analyzed for durability, overall
performance and lifecycle environmental impact. For a closer look at the new F-150, please see Case Study:
The Future of Pickup Trucks.
Below are some additional sustainability highlights.
Financial Health
Ford has delivered five successive years of positive net income, driven in part by our sustainability strategy
and our commitment to great products that are high quality, green, safe and smart. That’s why last year’s
sustainability report was introduced by Bob Shanks, our Chief Financial Officer. When he emphasized the
importance of sustainability to the company’s financial health, it got people’s attention. This report was
introduced by John Fleming, executive vice president, Global Manufacturing and Labor Affairs, with a focus
on water strategy.
Climate Change
We continue to implement our Sustainable Technologies and Alternative Fuels Plan, although the energy
landscape has changed significantly since we launched it. In particular, unconventional oil and gas
development in North America has increased supplies and eased energy costs in the region. This may have
contributed to a dip in our overall U.S. average fleet fuel economy in 2013. Despite improvements in both our
truck and car fuel economy, more trucks were purchased, which drove down the overall average.
To help customers meet their own fuel economy goals, we developed a very sophisticated analytical
application that provides in-depth information to fleet buyers. The analytical application provides data about
choices available, life cycle ownership costs, the timing of costs and savings, and the amount of CO2
emissions they can avoid by choosing efficient and alternative fuel vehicles.
Water
In early 2014, Ford endorsed the United Nations CEO Water Mandate, and we have built our comprehensive
Ford Around the
World
water strategy around its core elements. The strategy reflects our integrated approach. It focuses on using
water efficiently in our operations. It also includes working with our supply chain and engaging with
stakeholders and policy makers. We integrate our volunteer and grant-making programs, directing their
efforts to address water challenges in the communities in which we operate.
Reflecting the importance of the water issue to Ford, a cross-functional team from across Ford divisions –
including our Environmental Quality Office and our Manufacturing, Purchasing, Research and Community
Relations functions – reviews water issues in a holistic way, while our Board of Directors reviews our waterrelated progress yearly.
Vehicle Safety
We seek to make advanced safety and driver assist features available on widely available products. For
example, our Rear View Camera, which transmits an image of what is behind the vehicle when it is shifted in
reverse, is available on every Ford and Lincoln vehicle in North America. In Europe, it is offered on the Ford
Focus, B-MAX, C-MAX, S-MAX and Kuga.
We also know that safety involves more than technology. That’s why our Driving Skills for Life program is now
operating in 16 countries. While in some countries the program is aimed mainly at young, novice drivers, in
others we encourage the participation of new drivers of all ages.
Supply Chain
Ford has long understood our reliance on the sustainability of our supply chain. We have been a leader in
promoting sound working conditions and environmental management across the automotive supply base.
These efforts are managed by and integrated into our Purchasing function.
In 2013, we continued to advance our efforts to ensure the minerals in our products are sourced responsibly.
We assessed the presence of these minerals through the many tiers of our supply chain. We also collaborate
with other automakers and other industries to encourage mineral smelters and refiners to become certified
conflict free.
In summary, it is an exciting time in our industry and our company. Our approach to sustainability has served
us well as we have grown and expanded. And I expect that our integrated systemic approach to
sustainability will provide the platform for addressing future issues like automated vehicles, urban congestion
and mobility for today’s underserved. Many opportunities are before us, and I welcome your feedback on our
performance.
Robert Brown
Vice President, Sustainability, Environment and Safety Engineering
Home Year in Review Letter from Robert Brown
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Year in Review
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Performance Summary
Below is a summary of our key performance data. Please also see the Year in Review for discussion of data
parameters, as well as the data sections in the Financial Health, Climate Change and the Environment,
Supply Chain, Water, Vehicle Safety and Driver Assist Technologies, and People sections for additional
indicators, five-year trends and notes on data assurance.
Letter from Robert Brown
Performance Summary
Ford’s Goals, Commitments
and Status
Map of Our Year
Assurance
On this page
Financial Health
Climate Change and the Environment
Water
Vehicle Safety
Supply Chain
People
About This Report
Financial Health
2011
2012
2013
1,447
1,373
1,388
68
72
72
Sales satisfaction with dealer/retailer, Ford brand, U.S., net promoter score
85.0
87.0
88.0
Sales satisfaction with dealer/retailer, Ford brand, Europe, net promoter score
82.0
86.5
86.5
Service satisfaction with dealer/retailer, Ford brand, U.S., net promoter score
75.0
78.0
77.0
Global Quality Research System “things gone wrong” (3 months in service), total “things
gone wrong” per 1,000 vehicles1
Global Quality Research System customer satisfaction (3 months in service), percent
satisfied2
Service satisfaction with dealer/retailer, Ford brand, Europe, net promoter
score3
64.0
71.5
72.5
Shareholder return – Bloomberg total return analysis, percent
(36)
23
22
Net income/loss, $ billion
20.2
5.7
7.2
Sales and revenue, $ billion
136
133.64
146.9
back to top
Climate Change and the Environment
2011
2012
2013
Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects
improvement)
27.8
30.0
29.55
Ford U.S. fleet CO2 emissions, combined car and truck, grams per mile (lower grams per
mile reflects improvement)
318
297
302
Ford Europe CO2 tailpipe emissions per vehicle, grams per kilometer (based on production
data for European markets)
130
1166
NA7
Worldwide facility energy consumption, billion kilowatt hours
15.5
14.2
15.0
2,778
2,539
2,442
5.1
4.79
4.82
0.91
0.86
0.78
2.6
6.4
17.0
Worldwide facility energy consumption per vehicle, kilowatt hours per vehicle
Worldwide facility CO2 emissions, million metric tons
Worldwide facility CO2 emissions per vehicle, metric tons
Energy Efficiency Index, percent (higher percentage reflects
improvement)8
back to top
Water
Global water use, million cubic
meters9
Global water use per vehicle produced, cubic meters9
2011
2012
2013
25.6
23.7
24.9
4.7
4.2
4.0
back to top
Vehicle Safety
U.S. safety recalls, number per calendar year (including legacy vehicles on the road for 10+
years)
U.S. units recalled, number of units (including legacy vechicles on the road for 10+ years)
IIHS Top Safety Picks by model year, percent of Ford Motor Company vehicles tested
receiving the honor
2011
2012
2013
13
24
16
3,339,000
1,399,000
1,188,000
52
75
93
back to top
Supply Chain
Number of individuals trained in working conditions requirements and sustainability
management systems
Assessments to date10
Training cascade to workforce, individuals trained
2011
2012
2013
2,414
2,760
2,920
834
811
915
372,998
430,257
488,472
back to top
People
2011
Employee satisfaction, Pulse survey, overall, percent satisfied
2012
2013
69
71
75
Overall dealer attitude, Ford, relative ranking on a scale of 1–100 percent (winter/summer
score)
84/82
84/83
84/85
Overall dealer attitude, Lincoln11, relative ranking on a scale of 1–100 percent
(winter/summer score)
61/64
68/67
76/78
Ford Motor Company Fund contributions, $ million
20
21.6
26.3
Corporate contributions, $ million
10
8.5
11.4
110
115
150
Americas
0.9
0.8
0.7
Asia Pacific Africa
0.1
0.1
0.1
Europe
0.3
0.4
0.3
Volunteer Corps, thousand volunteer hours
Lost-time case rate (per 100 employees)
back to top
1. The Global Quality Research System (GQRS) is a Ford-sponsored competitive research survey. The GQRS is a good indicator of other quality
results. For the 2011 model year, we began reporting global GQRS TGW data. In previous years we had reported only North American region
GQRS TGW data. In addition, we changed the GQRS survey to include additional questions on vehicle entertainment and information systems.
Therefore, the 2011 results are not comparable to previous years.
2. The Global Quality Research System (GQRS) is a Ford-sponsored competitive research survey. The GQRS is a good indicator of other quality
results. For the 2011 model year, we began reporting global GQRS Customer Satisfaction data. In previous years, we had reported only North
American region GQRS Customer Satisfaction data. In addition, we changed the GQRS survey to include additional questions on vehicle
entertainment and information systems. Therefore, 2011 results are not comparable to previous years.
3. European sales and service satisfaction with dealers and retailers are net promoter scores based on 24 European markets, including Austria,
Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, the Netherlands, Norway, Poland,
Portugal, Romania, Russian Federation, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom.
4. Revenues for 2012 were restated due to a retroactive accounting policy change.
5. In 2013, we improved the average fuel economy of our U.S. car fleet by 2 percent, and of our U.S. truck fleet by 3 percent compared to 2012.
However, our combined corporate average fuel economy decreased by 1.7 percent in 2013 due to increased customer demand for trucks over
cars.
6. For 2012, final official data from the European Commission (EC) were published in November 2013 for passenger cars (vehicle category M1). For
passenger cars, only 65 percent of the best-CO2-performing fleet vehicles is accounted in this data as part of the EC’s phase-in plan.
Improvement is reflected in decreasing grams per kilometer. These figures are based on production data for European markets. European and
U.S. fleet CO2 emissions are not directly comparable because they are calculated in different units and because they are assessed based on
different drive cycles. In 2009, we switched from reporting European vehicle CO2 emissions as a percent of a 1995 base to reporting actual fleet
average CO2 emissions, to parallel our reporting for other regions.
7. No data are yet available for 2013. Official 2013 data will be published by the European Commission in the fourth quarter of 2014.
8. The energy efficiency index is a normalized indicator of energy used in our manufacturing facilities per vehicle produced based on a calculation
that adjusts for typical variances in weather and vehicle production. The Index is set at 100 for the baseline year to simplify tracking annual
improvements. In 2012, we expanded our energy efficiency to include global energy use data. In previous years, it only included energy use at
North American facilities. In 2012, we also reset the baseline year to 2011. A year 2000 baseline was used through 2006; the baseline was reset to
year 2010 starting in 2011. The year 2012 improvement indexed against the year 2011 baseline was 6.4, indicating a 6.4 percent improvement in
global energy efficiency per vehicle from 2011 to 2012. Higher percentage reflects improvement.
9. In 2013, we restated some historical data to account for divestiture of a facility.
10. In 2013, the training and assessment data was updated to reflect a consistent calculation methodology; however, certain figures may be slightly
lower than 2012.
11. Ford stopped production of Mercury with the 2011 model year. Beginning in 2011, the dealer satisfaction data for Lincoln dealers no longer include
Mercury dealers.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Year in Review
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Ford’s Goals, Commitments and Status
This table summarizes Ford’s goals, commitments, targets and progress in our material issue
areas and other important performance areas. Please see the data sections for our complete
data reporting and data notes.
Letter from Robert Brown
Performance Summary
On this page
Financial Health
Ford’s Goals,
Commitments and Status
Climate Change and the Environment
Water
Map of Our Year
Vehicle Safety
Assurance
Supply Chain
Health and Safety
About This Report
Key:
Achieved On Track In Process Not on Track
Financial Health1
Goal/Commitment
2013 Progress
In 2012, we created a suite of new near-, mid- and long-term
goals under our “Blueprint for Mobility.”
Continued to explore what transportation will look like in 2025
and beyond, and identified the types of technologies,
business models and partnerships needed to get us there.
Status
Related Links
Our Blueprint for Mobility
1. Our Financial Health goals have been re-aligned to correspond with our Mid-Decade Outlook, details of which can be found on Slide 14 of our
2013 Update and 2014 Outlook presentation dated December 18, 2013.
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Key:
Achieved On Track In Process Not on Track
Climate Change and the Environment
Goal/Commitment
2013 Progress
Status
Climate Change – Products
Do our share to stabilize carbon dioxide (CO2)
concentrations in the atmosphere at 450 ppm, the level
generally accepted as that which avoids the most serious
effects of climate change.
Reduced fleet-average fuel economy from our U.S. car fleet
by 2 percent and our U.S. truck fleet by 3 percent in 2013
compared with 2012.2
Reduced fleet-average CO2 emissions of European vehicles
by 18 percent from the 2007 to 2013 calendar years.
Related Links
Data: Fuel Economy and CO2 Emissions
Climate Change
Vehicle Fuel Economy and CO2 Progress and
Performance
Vehicle – Results
For each of our new or significantly refreshed vehicles, we
will continue to offer a powertrain with leading fuel economy.
Followed through on this commitment with vehicles
introduced in all our regions, and will continue to do so in
future product launches.
Related Links
Vehicle Fuel Economy and CO2 Progress and
Performance
Climate Change – Manufacturing
Reduce global facility CO2 emissions per vehicle by 30
percent by 2025 compared to a 2010 baseline.
Reduced 2013 CO2 emissions by 9 percent per vehicle
produced compared to 2012.
Related Links
Data: Worldwide Facility CO2 Emissions per Vehicle
Operational Energy and Greenhouse Gas Emissions –
Performance
Reduce facility energy use per vehicle globally by 25 percent
between 2011 and 2016, adjusted for weather and
production.
Reduced average energy consumed per vehicle produced
by 4 percent compared to 2012.
Related Links
Data: Worldwide Facility CO2 Emissions per Vehicle
Operational Energy and Greenhouse Gas Emissions –
Performance
Environment – Products
Increase the use of recycled, renewable and lightweight
materials.
Since 2011, all vehicles produced in North America have soy
foam seating.
Use soy foam seat cushions and backs on 100 percent of
Ford vehicles manufactured in North America.
Since 2012, all new and redesigned vehicles launched in
North America meet our goal to use at least 25 percent
recycled content seat fabrics.
Use at least 25 percent recycled content in seat fabrics on all
new and redesigned vehicles sold in North America.
Continued to develop sustainable materials strategy
requiring recycled plastics and textile materials for many
applications globally. Continued to implement strategic
principles for expanding the use of recycled and renewable
materials that seek to reduce total lifecycle impacts.
Related Links
Choosing More Sustainable Materials
Increase the use of allergy-tested and air-quality-friendly
interior materials.
Continued to implement specification for low-emissions and
allergy-free materials, which is being migrated across
product lines.
Related Links
Improving Vehicle Interior Environmental Quality and
Choosing Allergy-Tested Materials
Environment – Manufacturing
Reduce water use.
(See Water section of Goals Table.)
Reduce CO2 emissions.
(See Climate Change section of Goals Table.)
Reduce waste sent to landfill by 40 percent on a per-vehicle
basis between 2011 and 2016 globally.
Reduced waste to landfill per vehicle produced by 14
percent compared to 2012.
Related Links
Data: Waste to Landfill per Vehicle
Waste Management
Maintain volatile organic compound (VOC) emissions from
painting at North American assembly plants at 23
grams/square meter or less.
Achieved 2013 VOC emissions at North American assembly
plants of 16.8 grams/square meter.
Related Links
Data: North America Volatile Organic Compounds
Released by Assembly Facilities
Non-CO2, Facility-Related Emissions
2. However, our combined U.S. corporate average fuel economy declined by 1.7 percent in 2013 due to increased customer demand for trucks over
cars.
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Key:
Achieved On Track In Process Not on Track
Water
Goal/Commitment
2013 Progress
Cut the amount of water used to make each vehicle by 30
percent globally by 2015, compared to 2009.
Achieved this goal two years ahead of schedule. We will be
updating our global manufacturing water strategy in 2014
and setting a new long-term target. Our target for 2014 is a
reduction of 2 percent per vehicle produced from 2013.
Related Links
Data: Water
Progress in Reducing Water Use
Status
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Key:
Achieved On Track In Process Not on Track
Vehicle Safety
Goal/Commitment
2013 Progress
Design and manufacture vehicles that achieve high levels of
performance in real-world safety and in public domain
crash-testing programs and that offer innovative safety and
driver assist technologies.
For the 2014 model year, earned the highest possible Overall
Vehicle Score of five stars in the New Car Assessment
Program (NCAP) of the U.S. National Highway Traffic Safety
Administration (NHSTA) for nine Ford Motor Company
vehicles.
Status
For the 2013 Insurance Institute for Highway Safety (IIHS)
awards, earned Top Safety Picks for 13 Ford Motor
Company vehicles. Three of the 13 also earned Top Safety
Pick+ designations.
In the 2013 Euro NCAP assessments, earned a five-star
safety rating for the Ford Tourneo Connect.
Expanded the availability of Lane-Keeping System, a driver
assist feature, in North America. See the Safety and Driver
Assist Technologies section for information on our other
technologies.
Related Links
Data: Vehicle Safety
Highlights
Meet or exceed all regulatory requirements for safety.
Continue to meet this goal every year. Ford’s internal Safety
Design Guidelines and other internal standards go beyond
stringent regulatory requirements. Ford often establishes
internal standards on emerging issues long before public
domain or regulatory standards are adopted.
Related Links
Data: Vehicle Safety
How We Manage Vehicle Safety
Provide information, educational programs and advanced
technologies to assist in promoting safe driving practices.
Continued to invest in Ford Driving Skills for Life (DSFL),
launching the program in Europe for the first time in 2013. In
the U.S., Ford DSFL focuses on teen drivers through five
signature programs. In 2013 the Ford DSFL U.S. National
Tour reached out to more teens, parents and educators than
ever before and included nearly 30 days of hands-on
training. In our Asia Pacific markets, Ford DSFL is aimed at
novice drivers of all ages. Approximately 14,000 drivers in
this region were trained in 2013. On the technology side,
MyKey, Ford’s innovative technology designed to help
parents encourage their teenagers to drive more safely, is
now in more than 6 million Ford and Lincoln vehicles on the
road in the U.S. and is available on nearly all Ford Motor
Company retail vehicles in North America.
Related Links
Encouraging Safer Driving
Play a leadership role in vehicle safety and driver assist
research and innovation.
In December 2013, unveiled a Ford Fusion Hybrid automated
research vehicle that will enable us to further test current
and future sensing systems and driver assist technologies.
Continued to collaborate with other automotive companies on
precompetitive safety projects to enhance the safety of the
driving experience and develop future technologies, such as
through the U.S. Council for Automotive Research.
And, continued to collaborate with university partners on a
wide range of research projects, including research into
advanced safety technologies. In 2013, awarded 28 new
University Research Program grants to 19 universities
around the globe.
Related Links
Occupant Protection Technologies
Play a leadership role in research and development relating
to “connected vehicles.”
Continued to participate in several multi-stakeholder
research projects relating to connected vehicles, including
the Crash Avoidance Metrics Partnership and the Vehicle
Infrastructure Integration Consortium in the U.S., and DRIVE
C2X, Safe Intelligent Mobility – Test Field Germany, and
interactIVe in Europe.
Related Links
Accident Avoidance and Driver Assist Technologies
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Key:
Achieved On Track In Process Not on Track
Supply Chain
Goal/Commitment
2013 Progress
Encourage key production suppliers to: introduce codes of
conduct aligned with international standards and Ford’s
Code of Human Rights, Basic Working Conditions and
Corporate Responsibility; develop robust management and
compliance systems to support their codes; and extend
these expectations to their own suppliers.
Approximately 80 percent of our Production Aligned
Business Framework (ABF) suppliers have demonstrated
that they have codes of conduct in place that are aligned
with international standards.
Status
Approximately 45 percent of our ABF production suppliers
have demonstrated that they have met all three Ford
milestones – that is, they have aligned codes of conduct in
place supported by robust management systems governing
their own operations and their supply chain.
Related Links
Going Further with Our ABF Suppliers
Help suppliers build their capacity to manage supply chain
sustainability issues through factory-level and management
training on working conditions, human rights, ethical
business practices and environmental responsibility; require
participating suppliers to cascade training information to
their own employees and suppliers.
In 2013, trained more than 230 Ford suppliers in Brazil,
Mexico, Turkey, Romania, and South Africa.3 The global
total of Ford suppliers trained since program inception is
nearly 2,1004.
By having training cascaded by participating suppliers, have
impacted more than 2,900 supplier representatives, nearly
25,000 supplier managers, more than 485,000 individual
workers, and more than 100,000 sub-tier supplier
companies since the program’s inception.
Related Links
Building Supplier Capability through Localized Training
and Collaboration
Data: Working Conditions Training and Assessment Status
for Supply Chain
Assess Tier 1 suppliers for compliance with local laws and
Ford’s supply chain sustainability expectations.
Since 2003, have conducted more than 900 third-party
audits of existing and prospective Tier 1 suppliers in 21
countries.
Related Links
Assessing Suppliers
Data: Working Conditions Training and Assessment Status
for Supply Chain
Work collaboratively across the industry to facilitate
development of an industry-wide approach to key supply
chain sustainability issues, including working conditions,
human rights and raw materials sustainability.
We are an active member of the AIAG, the auto industry’s
primary organization for supply chain issues. We chair six
AIAG committees: Corporate Responsibility Steering
Committee, Working Conditions Oversight, Chemicals
Management and Reporting, Greenhouse Gases,
Environmental Sustainability Advisory group and Healthcare
Value Task Force. We are active members of several
organizations seeking to find effective solutions to the issue
of conflict minerals including the Public Private Alliance for
Responsible Minerals Trade and the Conflict Free Sourcing
Initiative. We are a founding member of the UN Global
Compact Advisory Group on Supply Chain Sustainability.
Also, we helped found the CSR Europe Automotive Working
Group on Supply Chain Sustainability in 2011.
Related Links
Industry and Cross-Industry Collaboration
Better understand the carbon footprint of Ford’s supply chain
to inform the development of a broad-based carbon
management approach for our supply chain.
Surveyed 145 suppliers in 2013 (up from 135 in 2012, 128 in
2011 and 35 in 2010) regarding greenhouse gas emissions,
and achieved an 89 percent voluntary response rate.
Related Links
Supplier Greenhouse Gas Emissions
Source at least 10 percent of U.S. purchases from minorityand women-owned businesses annually.
Purchased $6.5 billion in goods and services from
approximately 250 minority-owned suppliers and $1.8 billion
in goods and services from more than 150 women-owned
businesses, our fourth-consecutive year of improvement.
Related Links
Supplier Diversity Development
Data: Engagement and Community
3. Trainings in Brazil, Mexico, Turkey and South Africa were joint industry trainings coordinated through AIAG. Trainings in Romania were held in
conjunction with CSR Europe.
4. This figure includes suppliers trained in Ford-led and joint industry trainings.
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Key:
Achieved On Track In Process Not on Track
Health and Safety
Goal/Commitment
2013 Progress
Status
Safety
Fatalities target is always zero.
In 2013, for the third time in Ford’s history, did not have an
employee work-related fatality during the calendar year.
Tragically, we experienced three fatalities among
contractors – one in Chicago, one in India and one in
Russia.
Related Links
Data: Workplace Safety
Workplace Health and Safety
Serious injuries target is zero; overall goal is to attain industry
competitive lost-time and DART levels and drive continuous
improvement; specific targets are set by business units
yearly for five years into the future.
Our safety record improved compared to 2012. A major
safety indicator – the lost-time case rate – was at 0.44, a
nearly 14 percent improvement from the 2012 rate of 0.51.
We experienced 131 serious injuries among our direct and
joint venture employees, compared to 139 the previous year.
Related Links
Data: Workplace Safety
Workplace Health and Safety
Health
Maintain or improve employee personal health status through
participation in health risk appraisal and health promotion
programs.
Had active personal health promotion programs in place in
most regions. Deployed common global metrics and
developed plans to implement them in remaining countries.
Employee participation in health-risk appraisals is a core
component of U.S. health benefit program. In 2013, more
than 80 percent of salaried employees and retirees met the
objectives of this program and increased their awareness of
personal health improvement opportunities.
Related Links
Health as a Strategic Advantage
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Home Year in Review Ford’s Goals, Commitments and Status
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Year in Review
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Map of Our Year
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Jan
Performance Summary
Feb
Letter from Robert Brown
Aug
Jul
Mar
Ford’s Goals, Commitments
and Status
Apr
Map of Our Year
Jun
May
Assurance
Sep
Oct
Nov
Dec
About This Report
Our Sustainability Journey
Click on the months to see Ford’s sustainability-related highlights for 2013.
January
Record Profits
Double Dividend
Reported total company full-year pre-tax profit of $8
billion for 2012, our third year in a row of $8 billion or
more in pre-tax profits.
Announced we would double our dividend.
Diversity Efforts Recognized
Named one of America’s Top Organizations for
Multicultural Business Opportunities by Diversity
Business magazine; Ford has been on this list since
2001.
February
New Waste Reduction Goal
Announced new global waste goal: a 40 percent
reduction in waste sent to landfill per vehicle
produced between 2011 and 2016 – equal to just 13.4
pounds per vehicle worldwide.
March
Ethics Award
Honored for the fourth year in a row by the Ethisphere
Institute as one of the World’s 100 Most Ethical
Companies.
Ford Around the
World
April
New Hires
Announced we would hire an additional 2,000 hourly
workers at our Kansas City Assembly Plant to help
meet demand for our F-150 truck.
Expanding Environmentally-Friendly
Painting
Announced plans to expand industry-leading 3-Wet
paint capacity by 50 percent in 2013 by adding the
environmentally friendly process to four more plants
on three continents.
May
Water Futuring
Conducted a “water futuring” workshop to examine
“what if” scenarios about water in the years ahead
and better understand the long-term implications of
water scarcity on Ford’s operations.
June
Cutting Energy Use
Green Brands Honor
Announced that we reduced the amount of energy
used per vehicle produced by 22 percent in the past
six years; also announced plans to reduce usage
another 25 percent on a per-vehicle basis by 2016.
Moved up 13 spots to No. 2 on Interbrand’s list of Best
Global Green Brands.
July
Founder’s Birthday
Salaried Hires
Marked the 150th anniversary of the birth of Henry
Ford.
Announced we will hire an additional 800 salaried
employees for a total of more than 3,000 salaried
employees in the U.S. in 2013 – our largest hiring
initiative in more than a decade.
Expanding GHG Reporting
Became the first automaker to sign on to voluntary
greenhouse gas reporting program for all industries in
India, adding to the voluntary reporting we already do
in the United States, China, Canada, Mexico, Brazil
and Argentina.
August
Hybrid Sales
Delivered our best August electrified vehicle sales ever
with more than 8,292 sales, up 288 percent over the
same period a year ago. Ford’s plug-in hybrids,
Fusion Energi and C MAX Energi, delivered their best
sales month year-to-date, with 600 and 621 units sold,
respectively.
September
EcoBoost® Milestone
Recharging Employees
2 millionth EcoBoost® produced.
Introduced an electric vehicle charging program at
nearly all of our U.S. and Canadian facilities, which will
allow employees with electric vehicles to commute to
and from work entirely on electricity.
Driver Education in Europe
Launched Ford Driving Skills for Life in Europe. Ford
will invest €1.5 million in the first year of this program
alone to provide free, hands-on training in the U.K.,
Germany, France, Spain and Italy.
October
Expanding Water-Saving Machining Process
Added our water-saving near-dry machining capability
to six plants globally – a number that will nearly
double in the next few years.
November
Plant-Based Interior Fabrics
LatinNCAP
Unveiled a Ford Fusion Energi plug-in hybrid vehicle
with Coca-Cola’s PlantBottle Technology in interior
fabrics; the first time this technology has been applied
beyond packaging.
In the Latin New Car Assessment Program, received
the maximum five stars for adult protection for the new
Ford EcoSport and Focus.
December
Global Launches
Automated Research
Announced plans to launch 23 new or significantly
refreshed vehicles globally in 2014, open three more
manufacturing facilities and add more than 5,000 jobs
in the U.S.
Revealed a Ford Fusion Hybrid automated research
vehicle that will be used to make progress on future
automated driving and other advanced technologies.
EuroNCAP Results
In the 2013 European New Car Assessment Program,
earned the maximum five-star safety rating for the
Ford Tourneo Connect – the first compact “people
mover” to be awarded this rating.
Home Year in Review Map of Our Year
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Year in Review
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Letter from Robert Brown
Performance Summary
Ford’s Goals, Commitments
and Status
Map of Our Year
Assurance
About This Report
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Assurance
For this Sustainability Report and our previous seven reports, Ceres
convened Stakeholder Committees to advise us. Ceres leads a national
coalition of investors, environmental organizations and other public
interest groups working with companies to address sustainability
challenges. Ford agreed to work with a stakeholder team that was
selected for us by Ceres. The Ceres Stakeholder Committee that was
convened is an independent group of individuals drawn primarily from the
Ceres coalition and representing a range of constituencies that have
expertise in environmental, social and governance issues.
The Committee reviewed past reports and the outline for this 2013/14 Sustainability
Report. The Committee met once by teleconference, and some members provided
input to Ceres outside of the meeting.
The Committee provided a range of suggestions to improve Ford’s reporting and
materiality analysis. Major points of feedback and Ford’s responses are shown
below.1 Other Committee recommendations will be considered for future reporting.
Reporting Recommendations
Response
Highlight progress against goals. Given the large quantity
of information presented in the report, some of which does
not change from year to year, stakeholders recommend
opening each section of the report with highlights that
describe “what’s new” relative to the previous year’s report
and where specific progress has been made. Ford should
use the report for “storytelling” as a means to provide
context at the global and business unit levels, highlight its
most innovative and cutting-edge programs, candidly
discuss key success and challenges, and demonstrate
recent impact.
In this year’s Sustainability Report we have designed the landing page of each material
issue section to include a summary of key progress points. Also new since the last
report, these landing pages will highlight our most innovative programs. We continue
to provide a “Map of Our Year” and use case studies throughout the report to provide
context and additional detail related to our most innovative programs, as well as our
challenges.
Enhance financial reporting disclosures. Stakeholders
appreciate that Ford has highlighted “green” and the
emphasis on sustainability as a pillar of Ford’s business
strategy in financial reports, but expect to see additional
discussion of key risks and opportunities, as well as
realized business value, associated with material issues in
Ford’s investor communications as well as in the
Sustainability Report. Ford should be moving toward
demonstrating to investors and capital market players,
through its reporting, how sustainability is creating
business value.
This Sustainability Report is our main vehicle for communicating the business value of
our sustainability strategy and performance. We have included a section on financial
performance in our Sustainability Report for the past nine years and outline the
business benefits of addressing each of our material issues. We also discuss climaterelated risks and opportunities in the Climate Change section of this report. The 2013
Ford Annual Report includes a section on “Better World,” which highlights several of
our key areas of sustainability focus again this year. For the launch of our 2012/13
report, our chief financial officer and our global director, Sustainability and Vehicle
Environmental Matters, conducted a briefing on highlights of the report for investors
and other interested stakeholders. Ford’s executive vice president, Global
Manufacturing and global director, Sustainability and Vehicle Environmental Matters
conducted a similar briefing about this report.
Commit to existing 2022–2025 fuel efficiency/GHG
standards. In light of the reality that some automakers
might push for a weakening of the 54.5 mpg fuel efficiency
standard for model years 2022–2025 when the standard
undergoes a mandatory midterm review, stakeholders
encourage Ford to demonstrate its commitment to the
current standard and to remaining on the 450 ppm glide
paths, based on the fact that the goal is readily achievable
using existing technology.
Ford continues to be committed to contributing our share toward stabilization on the
450 ppm glide path, and our actions and positions are consistent in delivering to
those levels. Ford continues to support the One National Program for greenhouse gas
(GHG) emissions and fuel economy. Given the timeframe of the regulation, the
midterm review is the focal point to assess the feasibility of the 2022–2025 standards
and ensure that there is alignment with market and business realities. Ford believes a
range of fuel-efficient vehicles is the best way to reduce carbon dioxide emissions
consistent with delivering our share to the 450 ppm glide path, while still meeting the
various needs of our customers.
Support the CA Low Carbon Fuel Standard. Stakeholders
urge Ford to join General Motors in publicly expressing its
support for the California Low Carbon Fuel Standard
(LCFS). The LCFS is an important policy that will help lead
the nation toward greater reductions in the carbon footprint
of the transportation sector, while also creating significant
economic opportunities. Support for this standard is a
natural fit with Ford’s interest in reducing the carbon profile
of its vehicles.
We are committed to working with all key stakeholders to promote climate change
policy that helps to match vehicle technology, fuel technology and availability, and
consumer demand to effectively reduce transportation sector emissions and reach
climate stabilization goals. The LCFS is one way to address the fossil carbon content
of transportation fuels. We welcome, and have worked to promote, comprehensive
market-based policy approaches, rooted in science, that provide a coherent and
effective framework for GHG emission reductions and improved and low-carbon fuels,
and that give companies a clear understanding of their integral role in achieving
overall societal transportation sustainability goals.
Reconsider position on zero emission vehicle (ZEV)
policy. Stakeholders ask Ford to reconsider its support for
the Alliance of Automobile Manufacturers position
regarding ZEV policy in California and elsewhere in light of
the Alliance’s efforts to impede program implementation in
California and potential adoption elsewhere. Endorsing the
Alliance’s position seems to be at odds with Ford’s
statements that electric vehicles are a core element of the
company’s Sustainable Technologies and Alternative Fuels
Plan.
Ford continues to be committed to contributing our share toward stabilization on the
450 ppm glide path. Our planned product actions include increasing levels of
electrified vehicles up to and beyond 2025, consistent with our Sustainable
Technologies and Alternative Fuels plans.
Ford will support the Alliance of Automobile Manufacturers’ positions that are
consistent with our plans stated above. In addition, it is a Ford priority to work
collaboratively with all stakeholders in support of appropriate regulation and to foster
key electrification enablers (including customer information, comprehensive policy
alignment, infrastructure and market readiness planning) that will allow Ford to deliver
our share to the common goal of GHG reductions that are necessary to mitigate the
consequences of adverse climate change.
We discuss our policy positions related to alternative fuel vehicles in the Climate
Change section of this report.
Continue active engagement on conflict minerals.
Stakeholders appreciate the due diligence process
graphic in last year’s report and Ford’s articulation of the
actions it is taking in its direct and indirect operations.
Stakeholders look forward to seeing the results of Ford’s
compliance with new SEC disclosure rules while also (1)
emphasizing the need for Ford to support diplomatic
engagement in the Great Lakes region of Africa, and (2)
strongly encouraging Ford to comment positively on the
forthcoming European Union directive that would establish
a certification scheme to prevent the sale of conflict
minerals in Europe.
In this year’s Sustainability Report we have continued to expand coverage of our work
with suppliers to ensure responsible sourcing of raw materials, including conflict
minerals. This year’s report also includes an interview with our in-house expert on our
work addressing conflict minerals.
Set expectations for supply chain GHG goals. Ford notes
that it encourages suppliers to set their own GHG
reduction goals. However, most of the supplier targets
remain intensity based, rather than absolute. Stakeholders
strongly encourage Ford to set a time-bound goal, such as
2020, for shifting from encouragement to requirement, at
least among ABF suppliers, with an expectation that the
goals will be in absolute terms and that they, along with
Ford, will push similar expectations down the supply chain.
Stakeholders also encourage Ford to expand requirements
beyond GHG reduction goals to include other key issues
such as water use and energy efficiency.
In this year’s Sustainability Report we discuss how we expanded our survey of supplier
GHG emissions in 2013 to 145 suppliers, which accounted for approximately 50
percent of our 2012 purchases of $90 billion. We also expanded the GHG survey to
include non-production as well as production suppliers. We will continue to expand
the number of suppliers we survey in 2014. We also began to survey our suppliers on
water use in 2014, using the CDP Water program.
Expand and disclose employee engagement goals. Ford
refers to its employees as its most valuable resource, but
this does not come through clearly in the People section of
the report. Stakeholders know that Ford is doing good work
to engage with its employees; now is the time to back that
up with firm, time-bound goals and related key
performance indicators that go beyond health and safety
measures. This is an opportunity for Ford to leverage
employee engagement to drive sustainability initiatives and
innovation, and to leverage its sustainability initiatives to
engage employees as key partners and innovators.
A current priority of the sustainability group at Ford is developing a network of
employees involved in sustainability, aimed at further integrating sustainability into the
global organization. We do not have specific goals and metrics related to employee
engagement but have worked to expand the employee data provided in this report.
Expand and disclose human rights-related measures.
Stakeholders thank Ford for its disclosure of information
related to global working conditions training and
assessments. As next steps, stakeholders would like to see
Ford provide additional, narrative information describing
common violations and the specific strategies employed to
address them, and set time-bound goals for the number of
training sessions and participants (including managers),
by region.
In this year’s Sustainability Report we continued to report on common findings from the
supplier assessments we undertook in 2013. We also report our process for dealing
with any violations we find. Going forward, we set a goal to expand supplier audits to
at least 25 percent of our production suppliers for high-priority countries in each of our
major operating regions.
This report also includes commentary from the President of the Ford Motor Company
Fund and Community Services, who discusses the importance of employee
engagement in our work in the community.
Data Assurance
Some of the data in our reports have been subject to various forms of internal and
third-party verification, as follows.
Financial data were audited for disclosure in the Ford Annual Report on Form
10-K.
Sixty-one percent of Ford’s global facility GHG emissions are third-party verified.
All of Ford’s North American GHG emissions data since 1998 are externally
verified by The Financial Industry Regulatory Authority, the auditors of the
NASDAQ stock exchange, as part of membership in the Chicago Climate
Exchange. In addition, all of our European facilities impacted by the mandatory
EU Emissions Trading Scheme (EU-ETS) are third-party verified. All EU-ETS
verification statements are provided to Ford, by facility, from Lucideon (formerly
CICS) for UK facilities, Lloyds for Spain, Intechnica for Germany and SGS for
Belgium. North American facilities are verified against the Climate Registry’s
General Reporting Protocol. European facilities are verified against the EU-ETS
rules and guidelines.
Ford voluntarily reports facility carbon dioxide emissions to national emissions
registries or other authorities in the U.S., Canada, Mexico, Argentina, Australia,
Brazil, China and Taiwan.
Various environmental data are reported to regulatory authorities.
Ford’s facility environmental data are managed using our Global Emissions
Manager database, which provides a globally consistent approach to
measurement and monitoring.
The kind of assurance used for each data set is noted in the data charts.
1. This synopsis draws from a summary of the stakeholder engagement process prepared by
Ceres; however, it does not cover every point raised and was not reviewed by the
participating stakeholders.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Year in Review
Letter from William Clay
Ford, Jr.
Q&A with Alan Mulally
Letter from Robert Brown
Performance Summary
Ford’s Goals, Commitments
and Status
Map of Our Year
Assurance
About This Report
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
About This Report
At Ford, we see reporting as an ongoing, evolving process, not an annual
exercise. We expect our reporting to evolve further and invite your
feedback on this Report, and our approach to reporting, at
[email protected].
This Report covers the year 2013 and early 2014. The data are primarily for 2013 (for
operations) and for the 2013 and 2014 model years (for vehicles). In addition to this
full online Report, we publish an eight-page summary report for use by employees,
customers and other stakeholders. Our most recent previous report was released in
June 2013.
Data in this Report are subject to various forms of assurance as noted in the data
tables. The summary report was reviewed by Ford’s top executives and the
Sustainability Committee of the Board of Directors. A Ceres stakeholder committee,
which included representatives of environmental groups and socially responsible
investors, reviewed the outline for the full report.
This Report is aligned with the Global Reporting Initiative (GRI) G3 Sustainability
Reporting Guidelines at a self-declared application level of “A.” See the GRI Index
for a complete listing of the GRI indicators. We have begun the process of
transitioning to the GRI G4 Guidelines. More information on the GRI and the
application levels can be found on the GRI website.
Although this is not formally an “integrated report” – one that combines financial and
sustainability reporting – we have expanded on our longstanding practice of
reporting on Ford’s financial health and its interrelationships with our sustainability
performance (see, for example, the value chain infographic, which includes
examples of value creation at each stage).
This Report also serves as Ford’s annual United Nations Global Compact (UNGC)
“Communication on Progress,” as it includes discussion of Ford’s implementation of
the 10 principles of the UNGC and support for broad U.N. development goals.
Please see the UNGC Index for information on where the UNGC principles are
covered in this Report.
Consistent with the GRI Guidelines’ guidance on boundary setting, the data in this
Report cover all of Ford Motor Company’s wholly and majority-owned operations
globally, unless otherwise noted. Data measurement techniques, the bases of
calculations, changes in the basis for reporting or reclassifications of data previously
reported are noted in the data charts.
Further information about our reporting approach can be found in the Reporting and
Transparency section of this report.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Financial Health
Climate Change and the
Environment
Overview
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Water
Vehicle Safety
Supply Chain
People
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World
Our Blueprint for
Sustainability
Our Strategy
Our Blueprint for Sustainability
At Ford, we define sustainability as a business model that creates
value consistent with the long-term preservation and enhancement
of environmental, social and financial capital.
Read more about our BLUEPRINT FOR SUSTAINABILITY
OUR STRATEGY
Ford’s business strategy is embodied in our One Ford plan. One Ford expands on our company’s four-point business
plan for achieving success globally.
Read more about OUR STRATEGY
MATERIALITY ANALYSIS
OUR VALUE CHAIN
Our interactive materiality matrix categorizes issues
according to their concern to stakeholders and their
current or potential impact on the company.
As a major multinational enterprise, our activities
have far-reaching environmental, social and
economic impacts. Our value chain graphic illustrates
the major value chain stages and identifies key
impacts, stakeholders and examples of value we
create at each stage.
GOVERNANCE
To Ford, “governance” includes more than simply fiduciary responsibility to shareholders; the concept also
encompasses accountabilities regarding our impact on the world and responsibilities toward a diverse set of
stakeholders.
Read more about GOVERNANCE AT FORD
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
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Overview
At Ford, we define sustainability as a business model that creates value
consistent with the long-term preservation and enhancement of
environmental, social and financial capital.
Several years ago, the term “Blueprint for Sustainability” was introduced at Ford to
describe the actions we are taking to achieve outstanding fuel economy and reduce
greenhouse gas emissions from our products. We now use the term more broadly to
describe our sustainability strategy as a whole, reflecting the fact that our important
sustainability issues are part of a complex system that interconnects our products,
plants, people and the communities in which we operate.
This section provides an overview of our business and sustainability strategies, how
the company is governing and managing sustainability issues, and how these,
together, drive sustainability performance.
We also describe the materiality analysis we have used to identify our most
significant sustainability issues, and focus our strategy and reporting. The section
called Our Value Chain and Its Impacts provides an updated and expanded value
chain analysis, including our efforts to maximize the positive impacts, and minimize
the negative impacts of our operations and products throughout our value chain.
The Governance section explains Ford’s overall governance and sustainability
governance, including how we address human rights and other ethical issues, how
we engage with stakeholders, how we participate in public policy processes and our
management of key sustainability issues.
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© 2014 Ford Motor Company
MATERIALITY MATRIX
Our interactive materiality matrix
categorizes issues according to their
concern to stakeholders and their current
or potential impact on the company.
OUR VALUE CHAIN
As a major multinational enterprise, our
activities have far-reaching
environmental, social and economic
impacts.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Sustainability Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Our Strategy
Ford’s business strategy is embodied in our One Ford plan, which was
adopted in 2007 and has guided the company ever since. One Ford
expands on our company’s four-point business plan for achieving
success globally. The four-point business plan consists of the following:
Aggressively restructure to operate profitably at the current demand and
changing model mix
Accelerate development of new products our customers want and value
Finance our plan and improve our balance sheet
Governance
Work together effectively as one team
Building on this plan, One Ford encourages focus, teamwork and a single global
approach, aligning employee efforts toward a common definition of success. It
emphasizes the importance of working together as one team to achieve automotive
leadership, which is measured by the satisfaction of our customers, employees and
essential business partners, such as our dealers, investors, suppliers,
unions/councils and the communities in which we operate. We have defined a set of
behaviors that are expected of all employees to support the One Ford plan.
The goal of One Ford is to create an exciting and viable company delivering
profitable growth for all. We are focused on building:
Great Products, a full family of vehicles – small, medium and large; cars, utilities
and trucks – with best-in-class quality, fuel efficiency, safety and smart design;
Strong Business, based on a balanced portfolio of products and global
presence; and
Better World, accomplished through our sustainability strategy.
Our aim is to have profitable growth across geographies and product types.
One Ford has been implemented through the consistent use of processes at the
highest levels of the company for risk assessment, strategy development, business
planning and performance review.
As detailed in the Financial Health section, for 2013, Ford’s pre-tax operating profit of
$8.6 billion (excluding special items) was among the best in our history and
Automotive operating-related cash flow hit a record, since at least 2001. These fullyear results reflect an Automotive sector operating profit that was the highest in more
than a decade, with record profits in North America and Asia Pacific Africa since at
least 2000, about break even results in South America, and a loss in Europe – but a
lower loss than the prior year. These achievements are more evidence that our One
Ford plan continues to deliver.
Our financial turnaround has been based largely on our ability to deliver high-quality,
innovative and desirable products everywhere we operate, in both mature and
rapidly growing markets. We have aligned our product development, manufacturing
and marketing organizations worldwide to deliver the right products to the right
markets as efficiently as possible.
In all vehicles and regions, Ford’s global vehicles showcase our commitment to
sustainability. Technologies like EcoBoost®, direct injection of gasoline or diesel
fuel, six-speed transmissions, and hybrid and plug-in hybrid powertrains deliver
choice to drivers everywhere.
We’re continuing to implement the One Ford plan. But we also Go Further – to deliver
ingenious products, make them available to everyone, and serve each other, our
customers and our communities. Go Further is our global brand promise and our
approach as we accelerate ahead.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Sustainability Strategy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Sustainability Strategy
Our sustainability strategy is embedded in our business plan and
consistent with our aim to deliver Great Products, a Strong Business and
a Better World. At Ford, we define sustainability as a business model that
creates value consistent with the long-term preservation and
enhancement of environmental, social and financial capital.
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
For more than a dozen years, we have built our sustainability strategy on a
foundation of transparency, accountability and stakeholder engagement. We focus
our efforts using a materiality analysis. Our public reporting has been an important
part of our commitment to transparency and has helped to drive progress in our
company and across the industry.
Key components of our sustainability strategy that address our material issues
include the following:
Our climate change strategy is based on what needs to happen in the world –
the stabilization of greenhouse gases in the atmosphere – and our contribution
to achieving stabilization through fuel economy improvements, the use of
alternative fuels and energy-efficiency improvements at our facilities. A crossfunctional team called Sustainable Mobility Governance oversees the strategy.
Please see the Climate Change section for details of our strategy and
performance.
We have adopted a comprehensive water strategy that corresponds to the key
elements of the CEO Water Mandate and is based on five key platforms
designed to effect substantial, sustainable and measurable impacts. Please see
the Water section for details of that strategy and our performance.
We were the first automaker to recognize that protecting human rights in our
operations and our supply chain is an important sustainability issue. Our human
rights strategy includes adherence to our Code of Human Rights, Basic
Working Conditions and Corporate Responsibility (Policy Letter 24), as well as
assessments of alignment with the Code in our operations and by our suppliers.
It also includes training and building the capabilities of our suppliers to manage
sustainability issues in their operations. Please see the Governance and Supply
Chain sections for more information on our human rights strategy and
performance.
We take a holistic approach to these and other sustainability issues, recognizing the
interconnections between them. Our philosophy is that sustainability issues should
be integrated into business processes and managed by the organizational
functions, just as for other key business issues. For example, our work on human
rights and environmental sustainability in the supply chain is managed by our
Procurement division and forms an important theme in our ongoing partnerships with
our suppliers. Please see the Sustainability Governance and Sustainability
Management sections and the letter from Robert Brown for more information on
these topics.
Our Sustainability, Environmental & Safety Engineering organization oversees
sustainability strategy development and implementation by identifying emerging
challenges and opportunities, and mobilizing resources within the company to
address them and help us remain competitive in a changing world. A current priority
is developing a sustainability network within the company aimed at further
integrating sustainability into the global organization.
Our business units have set a series of goals and targets related to sustainability.
Our Manufacturing organization, for example, develops a yearly scorecard that
impacts performance evaluation and compensation for all managers who work in
manufacturing. These targets cover performance areas such as safety, energy and
water use, and emissions reductions.
Our sustainability strategy, and the pursuit of our related goals, have enhanced our
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reputation and contributed to the competitiveness of our products, operations and
work force, helping us build social, environmental and financial value.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Overview of the Analysis
Process
Materiality Matrix
Our Value Chain and Its
Impacts
Governance
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
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Materiality Analysis
Ford generally updates its materiality analysis every other year. We
updated the materiality analysis most recently in 2012 and early 2013,
adding key inputs, replacing outdated inputs and gathering feedback
from internal experts. A Ceres Stakeholder Committee reviewed the
analysis in early 2013 and provided feedback. The analysis will be
updated again in 2014 to guide development of the 2014/15 Sustainability
Report and align the process more closely with the Global Reporting
Initiative G4 Reporting Guidelines.
In the most recent analysis, climate change issues remained at the highest level of
concern for Ford and external stakeholders. Water and supply chain issues, which
had risen to the highest level of importance for both Ford and external stakeholders
in the previous materiality analysis, remained highly important.
In addition, some new issues emerged, some dropped out and others were recast or
reorganized. Significant changes from previous analyses included the following:
Financial issues had been at the highest level of importance to Ford and
external stakeholders for three materiality analyses (spanning six years). In the
2012/13 analysis, for the first time since 2006, financial issues dropped to the
mid level of concern for non-Ford stakeholders, moving them from the “top
right” box of our materiality matrix to the “middle right” box. This is likely a
reflection of Ford’s strong and consistent improvements in financial
performance. Nonetheless, financial health remains a critical issue to Ford and
a central focus of our overall strategy and everyday activities. Therefore, we
continue to report on it as a highly material issue.
The governance issue of Ford’s strategy for addressing human rights in our own
operations and throughout our supply chain increased to the highest level of
priority for non-Ford stakeholders. This was due to increased importance of this
issue to communities, investors and customers. The issue was already at the
highest level of concern for Ford, but the change moved the issue to the “upper
right” box of the material issues matrix. We already report on governance in
detail, including Ford’s approach to human rights, and we will continue to do so
based on the increased importance of these issues to external stakeholders.
Water issues were reorganized to reflect water impacts in three key areas: on
local communities, from and on Ford operations, and from Ford’s product
design decisions. All three of these issues were of the highest concern to Ford
and external stakeholders.
Vehicle safety moved down in importance to stakeholders to a medium level of
concern but remained at the highest level of concern for Ford. This likely
reflects a view that automakers, including Ford, are managing vehicle safety
issues well.
Supply chain issues, especially those related to the sustainability of raw
materials and the environmental and human rights performance of suppliers,
remained at the highest level of importance for Ford and other stakeholders. In
the 2012/13 analysis, a new category of supply chain issues was added relating
to Ford’s approach to identifying and managing supply chain sustainability risks
– including raw materials sustainability – and Ford’s process for promoting,
assessing and remediating sustainability performance among suppliers.
Issues associated with Ford’s sustainability strategy, management and
governance also increased to the highest level of importance for non-Ford
stakeholders, moving this issue to the “upper right” box on the material issues
matrix.
Home Our Blueprint for Sustainability Materiality Analysis
MATERIALITY MATRIX
Our interactive materiality matrix
categorizes issues according to their
concern to stakeholders and their current
or potential impact on the company.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Overview of the
Analysis Process
Materiality Matrix
Our Value Chain and Its
Impacts
Governance
Our Blueprint for
Sustainability
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Overview of the Analysis Process
What Is Materiality?
For the purposes of this report, we consider material information to be that which is of
greatest interest to, and which has the potential to affect the perception of, those
stakeholders who wish to make informed decisions and judgments about the
company’s commitment to environmental, social and economic progress. Thus,
materiality as used in this Sustainability Report does not share the meaning of the
concept for the purposes of financial reporting.
How Was the Analysis Conducted?
To identify and prioritize material issues, we updated the analysis done for our
2010/11 Sustainability Report using a three-step process.
Identification of Material Business Issues
We developed a list of almost 550 issues, grouped into 15 topics. The issues were
identified by reviewing Ford business documents as well as inputs from employees,
dealers and our major external stakeholders: customers, communities, suppliers,
investors and nongovernmental organizations (NGOs). For the Ford analysis, the
documents included Ford policies, business strategy and performance tracking
tools, and the Annual Report on Form 10-K. To represent stakeholder views, we
looked at Ford-specific inputs such as summaries of stakeholder engagement
sessions as well as documents that represent stakeholder views more broadly, such
as the Ceres Roadmap to Sustainability, reports on consumer trends and attitudes,
and reports from socially responsible and mainstream investors.
Assessment of Value Chain Impacts
For the 2012/13 analysis, we added a formal value chain analysis step to our
materiality process. Though we had previously identified key impacts and impacted
stakeholders across Ford’s value chain stages, we updated that analysis and
integrated it into our material issue identification and prioritization process. First, we
mapped our material issues across Ford’s value chain to ensure we are considering
each issue at all the value chain stages where it has a substantial impact. Then, we
assessed which stakeholders are more and less impacted by each issue at each
value chain stage. We then gave the stakeholder group or groups that are most
impacted by a certain issue across Ford’s value chain a higher weight in estimating
the overall importance of that issue to non-Ford stakeholders. However, for the final
results of our prioritization of issues, we did not apply this new methodology, as the
results of both approaches to calculating the overall impact score for non-Ford
stakeholders on an issue-by-issue basis were similar.
Prioritization of the Issues
We noted the frequency with which issues were raised in the source documents and
rated each issue as low, moderate or high for current or potential impact on the
company in a three- to 10-year timeframe, as well as degree of concern to
stakeholders (by stakeholder group). Though we consider possible impacts and
importance out to 10 years, three to five years is the timeframe in which Ford can
make meaningful changes in our own actions based on our internal planning and
production cycles. For each issue, the ratings were averaged separately for Ford
and stakeholders (with extra weight assigned to investors and multi-stakeholder
inputs, as they are key audiences of our reporting).
The issues and their ratings were then plotted on a “materiality matrix.” The y-axis
shows concern to stakeholders increasing from bottom to top. The x-axis shows
increasing impact to Ford from left to right. “Current or potential impact on Ford” was
assessed based on the potential an issue has to impact Ford’s financial position;
corporate reputation including standing in local communities, social license to
operate and consumer perceptions of our company and products; employee
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productivity and retention; and other key impacts.
We consider the issues in the “upper right” sector to be the most material. We do not
further prioritize issues within a given box of the matrix as relatively more or less
important than other issues in that same box, but we encourage users to click
through the interactive matrix to access the detailed descriptions and other context
on the individual issues. None of the issues is unimportant; the position of each in
the matrix simply represents our understanding of its relative importance to the
company and its stakeholders.
Review of the Analysis
The draft matrix was reviewed internally. It was then revised again after review by a
Ceres stakeholder committee that included representatives of environmental and
other NGOs, socially responsible investment organizations and a supplier company.
Please see the Assurance section for information on how we responded to the
Committee’s recommendations.
Use of the Analysis
We use this analysis to identify issues to cover in our reporting and as an input to our
sustainability strategy development. This analysis, and the methods for conducting
materiality analyses generally, are works in progress. Though we undertake an indepth materiality analysis every two years, we continue to consider material issues
and stakeholder inputs informally between formal analyses. We are continually
improving our reporting based on the formal and informal assessment of changing
issues and stakeholder perspectives.
We work hard to ensure that our materiality analysis and the resulting matrix is
comprehensive and precise without being so complicated that it is difficult to
understand or apply. However, sustainability issues are not discrete. Rather, they
overlap and interconnect in a complex system that is difficult to capture in a list of
issues. Analyzing issues by stakeholder group adds depth to our understanding of
who is concerned about which issues and why, but in the process of placing them
on a two-dimensional matrix, some of that nuance is lost. Finally, an element of
subjectivity is inevitable.
We have participated with other companies and organizations in documenting
current methods for materiality analysis with the expectation that this will help
advance the practice.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
MEDIUM IMPACT, HIGH
CONCERN
HIGH IMPACT, HIGH
CONCERN
LOW IMPACT, MEDIUM
CONCERN
MEDIUM IMPACT,
MEDIUM CONCERN
HIGH IMPACT, MEDIUM
CONCERN
LOW IMPACT, LOW
CONCERN
MEDIUM IMPACT, LOW
CONCERN
LOW IMPACT, HIGH
CONCERN
Our Value Chain and Its
Impacts
HIGH IMPACT, LOW
CONCERN
Above is our interactive materiality matrix. In it, issues are categorized
according to their concern to stakeholders and their current or potential
impact on the company. Click each box to see which issues are
categorized within each sector.
Home Our Blueprint for Sustainability Materiality Analysis Materiality Matrix
© 2014 Ford Motor Company
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Reporting priorities
Issues at this level set the agenda for our
sustainability strategy and our printed
summary report.
Issues at these levels set the agenda for
the rest of the web report and future
reporting.
Issues at these levels are not currently
covered in detail by reporting.
Materiality Matrix
Governance
Materiality Matrix
Materiality Analysis
Overview of the Analysis
Process
Supply Chain
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Overview of the Analysis
Process
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Materiality Matrix
Select a level of the matrix:
You have selected:
High Impact, High Concern
14 material issues have been identified as having a high current or
potential impact on Ford and a high concern to stakeholders.
Issues at this level set the agenda for our sustainability strategy and our printed report.
Materiality Matrix
Our reporting priorities
Our Value Chain and Its
Impacts
Governance
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Sustainability vision and management
Sustainability vision, governance and management
Definition/description
Includes governance structures, goals and indicators, business case,
stakeholder engagement, reporting
Comments
Continued to increase in importance to stakeholders since last analysis.
Added the sub-issue of linking management performance assessments
and compensation to sustainability issues.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Our Strategy
Sustainability Governance
Sustainability Management
Stakeholder Engagement
Public policy
GHG/fuel economy regulation
Definition/description
Regulation of vehicle emissions globally, state-by-state regulation in U.S.;
increasing stringency and inconsistency of regulation; challenges posed
by lack of U.S. federal climate legislation
Comments
Some decrease in concern for stakeholders on this issue, likely due to
passage of new national Corporate Average Fuel Economy (CAFE)
requirements in the U.S., new EU requirements in Europe and lack of
progress on national GHG regulations in the U.S. However, both
stakeholder concern and impact on Ford remained high enough to
maintain this issue as an “upper right, most material” issue.
Trend (from previous analysis)
Already at the highest level
More information
Climate Change Policy and Partnerships
Ford’s Greenhouse Gas Emissions
Public Policy Positions
Governance
Human rights strategy
Definition/description
Includes Ford’s policies and practices related to human rights
Comments
In previous analyses, an issue of top concern for stakeholders. It fell to
mid-concern in the last analysis but returned to high concern in this
analysis.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Human Rights in the Supply Chain: Ford’s Approach
Working Conditions in Ford Plants
Climate Change
Low-carbon strategy
Definition/description
Ford’s strategy to reduce carbon emissions from products and operations;
goals and targets; use of renewable energy and offsets
Comments
Strongly related to other material issues; of high interest to government
and investors and increased in interest to communities since the last
analysis.
Trend (from previous analysis)
Already at the highest level
More information
Climate Change
Sustainable Technologies and Alternative Fuels Plan
Electrification: A Closer Look
Operational Energy and Greenhouse Gas Emissions
Vehicle GHG emissions
Definition/description
Ford’s product actions to meet its carbon dioxide (CO2) target
Comments
Increasingly driven by regulatory requirements as well as Ford’s voluntary
product CO2 goal.
Trend (from previous analysis)
Already at the highest level
More information
Climate Change
Sustainable Technologies and Alternative Fuels Plan
Electrification: A Closer Look
Vehicle Fuel Efficiency and CO2 Emissions Progress and Performance
Electrification strategy
Definition/description
Ford’s strategy to deliver electric vehicles to the marketplace and work
with partners to address infrastructure and utility interface issues
Comments
Reflects the challenges of transitioning from traditionally fueled vehicles to
plug-in vehicles and modest consumer uptake of electric vehicles.
Trend (from previous analysis)
Already at the highest level
More information
Sustainable Technologies and Alternative Fuels Plan
Electrification: A Closer Look
Water
Water strategy – local community impacts
Definition/description
Includes growing recognition of water as a key sustainability issue,
including water scarcity and risks, need for water risk assessments, and
understanding of linkages between water and carbon
Comments
Reorganized for this analysis to disaggregate the impacts of water issues
on communities, Ford operations, and Ford product decisions. Added
issue of human right to water.
Trend (from previous analysis)
Already at the highest level
More information
Water Impacts, Risks and Opportunities
Operating in Water-Scarce Regions
Water: Overview
Water strategy – water impacts of products
Definition/description
A new issue incorporating the water impacts of different powertrain, fuel
and other vehicle technology decisions
Comments
Impacts largely occur at raw materials phase of Ford value chain (e.g.,
materials for batteries) and use phase (e.g., upstream impacts of fuel
production).
Trend (from previous analysis)
New
More information
Water Impacts, Risks and Opportunities
Operating in Water-Scarce Regions
Water: Overview
Progress in Reducing Water Use
Water Consumption in the Vehicle Lifecycle
Water strategy – water impacts of operations
Definition/description
Includes impacts on water sources, water management, cost of water and
discharges to water
Comments
Particular concern in areas of water scarcity; issue gaining a higher public
profile.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Water Impacts, Risks and Opportunities
Operating in Water-Scarce Regions
Water: Overview
Progress in Reducing Water Use
Water Consumption in the Vehicle Lifecycle
Operations
Environmental management
Definition/description
High-level environmental operational concerns, including environmental
management, environmental compliance
Comments
Continues to have highest importance to Ford, reflecting continued
management focus on achieving environmental targets. Increased in
importance to external stakeholders since last analysis.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Greening Our Operations
Environmental Management
Supply chain sustainability
Human Rights in the Supply Chain: Ford’s Approach
Definition/description
Issues covered by Ford’s working conditions code; need for industry
cooperation
Comments
Increased in importance to investors since last analysis, remains of high
interest to communities, suppliers and NGOs.
Trend (from previous analysis)
Already at the highest level
More information
Human Rights in the Supply Chain: Ford’s Approach
Sustainable Raw Materials
Supplier relationships
Definition/description
Includes importance of Ford’s financial viability to suppliers and vice
versa, and importance of strong relationships as well as the established
policies and performance commitments
Trend (from previous analysis)
Already at the highest level
More information
Creating a Sustainable Supply Chain: Ford’s Approach
Building Strong Supplier Relationships
Sustainable raw materials
Definition/description
Includes issues around conflict minerals, rare earth metals and other
strategic materials, and overall impacts of raw material extraction on the
environment, communities, geopolitics and Ford’s costs
Trend (from previous analysis)
Already at the highest level
More information
Sustainable Raw Materials
Supply chain environmental sustainability
Definition/description
Includes the need to address carbon and water issues in supply chain
relationships
Trend (from previous analysis)
Already at the highest level
More information
Supply Chain Environmental Management
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You have selected:
Medium Impact, High Concern
No material issues have been identified as having a medium current or
potential impact on Ford and a high concern to stakeholders.
Issues at this level set the agenda for the rest of the web report and future reporting.
Our reporting priorities
No material issues have been identified at this level.
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Ford Around the
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Impacts
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Vehicle Safety
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Medium Impact, Medium Concern
Select a level of the matrix:
9 material issues have been identified as having a medium current or
potential impact on Ford and a medium concern to stakeholders.
Issues at this level set the agenda for the rest of the web report and future reporting.
Materiality Matrix
Our reporting priorities
Our Value Chain and Its
Impacts
Governance
Ford Around the
World
Public policy
Political payments and contributions
Definition/description
Includes need for a consistent and transparent public policy position and
concerns about company donations to candidates and campaigns;
lobbying costs; employee Political Action Committee; indirect giving
through trade associations, etc.
Comments
Stakeholders, including shareholders, remain interested in “political
accountability” or transparency around corporate participation in the
political process and various forms of corporate political donations.
Trend (from previous analysis)
Same position
More information
Public Policy
Policy Letters and Directives
Ford financial health
Supplier viability and competitiveness
Definition/description
Includes economic viability of suppliers and the importance of supplier
viability for Ford’s operations and products as well as communities where
Ford and suppliers operate
Comments
Was already at mid-level of concern for Ford in previous analyses.
Increased in concern for stakeholders in this analysis.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Creating a Sustainable Supply Chain: Ford’s Approach
Building Strong Supplier Relationships
Operations
Energy use and oil consumption
Definition/description
Operations/facilities: concerns about cost and availability; energy security
Trend (from previous analysis)
Same position
More information
Operational Energy and Greenhouse Gas Emissions
Air emissions (other than GHGs)
Definition/description
Includes volatile organic compound emissions and ozone-depleting
emissions from operations
Comments
Lower level of concern to Ford reflects active and successful management
toward targets.
Trend (from previous analysis)
Same position
More information
Non-CO2, Facility-Related Emissions
Hazardous pollutants
Definition/description
Hazardous substances in products, manufacturing and supply chain
Trend (from previous analysis)
Same position
More information
Sustainable Materials
Non-CO2 Tailpipe Emissions
Non-CO2, Facility-Related Emissions
Waste Management
Land and nature
Definition/description
Impacts of Ford operations on land and nature including biodiversity
Comments
Increased in importance to Ford largely due to increased relevance of
land and nature impacts due to building new plants in the Asia Pacific
region.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Sustainable Land Use and Biodiversity
Green Buildings
Other environmental operational issues
Definition/description
Includes spills, nuisances (noise), and pre- and post-production logistics
Trend (from previous analysis)
Lower level of concern to Ford
More information
Greening Our Operations
Product
End-of-life management
Definition/description
Includes design for recycling, extended producer responsibility for end-oflife vehicles, and market demand for recycling and recovery of
components and materials.
Trend (from previous analysis)
Decreased in importance for Ford, but increased in importance for
stakeholders.
More information
Sustainable Materials
Governance
Shareholder concerns/resolutions
Definition/description
Includes issues related to the Board of Directors and executive
management including compensation, board independence, and
evaluation of Board performance and effectiveness; issues brought up in
past shareholder resolutions; and shareholder engagement.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Governance
Corporate Governance – Board of Directors
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Materiality Matrix
Select a level of the matrix:
You have selected:
High Impact, Medium Concern
28 material issues have been identified as having a high current or
potential impact on Ford and a medium concern to stakeholders.
Issues at this level set the agenda for the rest of the web report and future reporting.
Materiality Matrix
Our reporting priorities
Our Value Chain and Its
Impacts
Governance
Ford Around the
World
Governance
Ethical business practices
Definition/description
Concerns covered by codes of conduct, e.g., corruption and anticompetitive behavior
Comments
Of increasing interest to some stakeholders, especially in the context of
Ford expansion in areas that historically have higher risk for corruption.
This issue may continue to rise in stakeholder concern to become an
“upper right, most material” issue in future analyses.
Trend (from previous analysis)
Same position
More information
Ethical Business Practices
Corporate Governance – Board of Directors
Sustainability Governance
Public policy
Global environmental regulation
Definition/description
Trend toward greater regulation and the cost of compliance
Comments
Continues to be of high importance to Ford.
Trend (from previous analysis)
Same position
More information
Public Policy
Climate Change Policy and Partnerships
Ford financial health
Risk and cost management
Definition/description
Broad concerns about Ford’s financial performance, with a focus on costs
and cost-related risks, including health care and retiree legacy costs;
operational and regulatory costs; labor costs; commodity, energy and
resource supply and costs; and access to capital
Comments
A top concern for Ford and mid-level concern for stakeholders. Added
sub-issues on risks associated with raw materials regulations and supply.
Also added sub-issues reflecting impact of overall global economic
conditions and economic conditions in local markets on Ford’s financial
health.
Trend (from previous analysis)
Lower in importance to non-Ford stakeholders
More information
Financial Health
Product competitiveness
Definition/description
Ford’s strategy related to products and sales, including product mix,
market share and meeting customer demands, including for more fuelefficient products
Comments
A top concern for Ford and mid-level concern to stakeholders.
Trend (from previous analysis)
Lower in importance to non-Ford stakeholders
More information
Financial Health
Product Competitiveness
Manufacturing efficiency
Definition/description
Includes reducing complexity of products, lean and flexible
manufacturing, flexible work rules
Comments
A key element of Ford’s ability to respond to changing markets; part of
public discussion about aid to automakers.
Trend (from previous analysis)
Same position
More information
Current Financial Health
Greening our Operations
Alignment of production with demand
Definition/description
Ford’s realignment of production capacity to lower levels of demand and
the shift from trucks and SUVs to cars; supply-base rationalization;
managing downsizing
Comments
Same importance to stakeholders, still of highest concern to Ford,
particularly because of overcapacity in Europe.
Trend (from previous analysis)
Same position
More information
Financial Health
Quality
Definition/description
Product quality and customer service/customer relationship management
Trend (from previous analysis)
Same position
More information
Customer Satisfaction and Quality
Ford future competitiveness
Sustainable mobility
Definition/description
Ford’s approach to the increasing challenges of urban mobility,
congestion, urbanization and mega cities, as well as rural mobility and
economic opportunity
Comments
Added the issue of business opportunities of green vehicles, to better
represent the scope of sustainable mobility to Ford and external
stakeholders. Also added the issue of viability of public transportation.
Trend (from previous analysis)
Same position
More information
Mobility Solutions
Understanding Customer Needs
Electrification: A Closer Look
Emerging market product and service strategy
Definition/description
Ford’s approach to emerging markets: infrastructure development; human
rights as an issue in growth markets; Ford’s impacts/contributions in
emerging markets (other than products and services), including local
sourcing, pollution, potential for partnerships
Comments
With projected growth in the company’s Asia Pacific operations, would
have increased in importance for the Company if it was not already at the
highest level. Key drivers of the issue include congestion, shifting
demographics, urbanization and social equity. Added the sub-issues of
increasing importance of urban customers and introduction of green
products and operations technologies into emerging markets.
Trend (from previous analysis)
Same position
More information
Financial Health
Product Competitiveness
Mobility Solutions
Ford Around the World
Water
Operational water use
Definition/description
Includes impacts on water sources; water management, cost of water and
discharges to water.
Comments
Particular concern in areas of water scarcity; issue gaining a higher public
profile.
Trend (from previous analysis)
Same position
More information
Progress in Reducing Water Use
Case Study: Ford Manufacturing Water Saving Technologies
Climate change
Cleaner vehicle technologies
Definition/description
Ford’s development of low-carbon technologies, including hybrids, electric
vehicles, clean diesel, fuel cells; also emerging technologies such as
nanotechnology
Trend (from previous analysis)
Same position
More information
Sustainable Technologies and Alternative Fuels Plan
Electrification: A Closer Look
Vehicle Fuel Efficiency and CO2 Emissions Progress and Performance
Fuel economy
Definition/description
Increasingly global issue, but particular focus on Ford’s U.S. fleet
Comments
Increasingly driven by regulatory requirements as well as Ford’s voluntary
product CO2 goal; reduced in importance since last analysis, primarily to
NGOs.
Trend (from previous analysis)
Lower in importance to non-Ford stakeholders
More information
Vehicle Fuel Efficiency and CO2 Emissions Progress and Performance
Sustainable Technologies and Alternative Fuels Plan
Other climate change issues
Definition/description
Includes importance of reporting on fuel economy/climate footprint in all
markets, reporting on the science of climate change, commitment to work
with industry partners and policymakers on climate change issues, and
climate change adaptation
Comments
This issue likely increased in importance for Ford and stakeholders in
response to the addition of climate change adaptation as an element of
this issue in this year’s analysis.
Trend (from previous analysis)
Increased in importance to Ford and stakeholders
More information
Climate Change
Clean/alternative fuels
Definition/description
Includes vehicle and refueling infrastructure issues related to increased
use of biofuels, and the lifecycle carbon footprint of alternative fuels.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Sustainable Technologies and Alternative Fuels Plan
Electrification: A Closer Look
Vehicle Fuel Efficiency and CO2 Emissions Progress and Performance
Operations
GHG emissions
Definition/description
Includes cost of controlling GHG emissions
Comments
Less of a concern than GHG emissions from vehicles; a mid-level concern
for Ford and NGOs/stakeholders.
Trend (from previous analysis)
Same position
More information
Operational Energy and Greenhouse Gas Emissions
Waste generation and management
Definition/description
Includes Ford’s operational waste generation, management and disposal
Comments
Increased in importance to Ford in this analysis after increasing in
importance to stakeholders in the last analysis.
Trend (from previous analysis)
Higher concern for Ford
More information
Waste Management
Vehicle safety
Vehicle safety
Definition/description
Active and passive safety; pedestrian safety; customer interest in and
demand for safe vehicles; increasing regulation generally with focus on
active safety; challenge of evolving in-vehicle technology
Comments
Developed and emerging market issues differ.
Trend (from previous analysis)
Lower in importance for stakeholders
More information
Vehicle Safety and Driver Assist Technologies
Product
Lifecycle assessment
Definition/description
Includes the need for rigorous lifecycle assessment processes
Trend (from previous analysis)
Same position
More information
Design for Lifecycle Sustainability
Environmentally preferable materials
Definition/description
Cradle-to-cradle approach: use of renewable, recycled and recyclable
materials
Trend (from previous analysis)
Same position
More information
Sustainable Materials
Customer privacy
Definition/description
Ford’s management of customer information to maintain customer privacy.
Trend (from previous analysis)
Increased in importance to Ford and stakeholders
More information
Ford Motor Credit Company
Policy Letters and Directives
Marketing and communications/demand creation/advertising
Definition/description
Includes issues associated with Ford’s marketing, communications and
advertising efforts, including the issue of demand creation for different
vehicle types
Trend (from previous analysis)
Increased in importance to Ford and stakeholders
More information
Customers
Policy Letters and Directives
Workplace
Workplace health and safety
Definition/description
Health and safety management systems; ergonomics
Trend (from previous analysis)
Same position
More information
Workplace Health and Safety
Employee morale and teamwork
Definition/description
Includes issues of employee satisfaction, development, recruitment and
retention as well as increasing employee interest in sustainability
Comments
New sub-issues were added in this category, including employee interest
in working for a sustainable company and the need to engage employees
in sustainability issues.
Trend (from previous analysis)
Increased in importance to stakeholders
More information
Employees
Employee labor practices/decent work
Definition/description
Ford’s employment practices, including wages, wage ratios, benefits,
permanent v. temporary positions; training and education; turnover;
impact of aging workforce
Comments
High concern to communities and investors.
Trend (from previous analysis)
Increased in importance to Ford
More information
Working Conditions in Ford Plants
Policy Letters and Directives
Diversity/equal opportunity
Definition/description
Diversity of Ford Board and management; harassment programs and
monitoring
Comments
Increased in importance to Ford and to investors. Already of high concern
to communities and NGOs.
Trend (from previous analysis)
Increased in importance to Ford
More information
Diversity and Inclusion
Community engagement
Community engagement
Definition/description
License to operate, NGO relationships and specific community concerns
such as breast cancer, obesity, compliance
Comments
Increasing concern to Ford, lower concern to communities and NGOs in
this analysis. However, community interest in specific issues of
engagement like water increased in this analysis.
Trend (from previous analysis)
Same position
More information
Engaging with Communities
Community impacts and contributions
Definition/description
Encompasses a range of direct and indirect economic impacts, including
local hiring and sourcing and philanthropic donations to the community;
also local environmental impacts
Comments
High concern to communities.
Trend (from previous analysis)
Increased in importance to Ford
More information
Communities
Human Rights in the Supply Chain: Ford’s Approach
Financial Health
Supply chain sustainability
Identifying and managing sustainability-related supply chain risks
Definition/description
Includes Ford’s approach to assessing and managing suppliers’
sustainability performance, including supplier requirements,
assessments/monitoring and remediation. Also includes risks related to
raw materials sourcing, such as scarcity/single source, conflict minerals
and raw material regulations
Comments
New issue this year; previously embedded in other supply chain topics.
This issue was separated from other supply chain topics based on
increasing awareness and concern among some stakeholder groups. It
may continue to rise in concern for stakeholders and move to an “upper
right, most material” issue in future analyses.
Trend (from previous analysis)
New
More information
Creating a Sustainable Supply Chain: Ford’s Approach
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You have selected:
Low Impact, High Concern
No material issues have been identified as having a low current or
potential impact on Ford and a high concern to stakeholders.
Issues at this level are not currently covered in detail by reporting.
Our reporting priorities
No material issues have been identified at this level.
Home Our Blueprint for Sustainability Materiality Analysis Materiality Matrix Low Impact, High Concern
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Low Impact, Medium Concern
1 material issue has been identified as having a low current or potential
impact on Ford and a medium concern to stakeholders.
Our reporting priorities
Our Value Chain and Its
Impacts
Governance
Ford future competitiveness
Innovation management
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You have selected:
Low Impact, Low Concern
2 material issues have been identified as having a low current or potential
impact on Ford and a low concern to stakeholders.
Our reporting priorities
Our Value Chain and Its
Impacts
Governance
Public policy
Health care policy
Climate change
Emissions trading/cost of carbon
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You have selected:
Medium Impact, Low Concern
5 material issues have been identified as having a medium current or
potential impact on Ford and a low concern to stakeholders.
Our reporting priorities
Our Value Chain and Its
Impacts
Governance
Ford financial health
Dealer viability and competitiveness
Product
Labeling
Noise
Vehicle interior air quality
Vehicle safety
Emerging market vehicle and road safety
Home Our Blueprint for Sustainability Materiality Analysis Materiality Matrix Medium Impact, Low Concern
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High Impact, Low Concern
2 material issues have been identified as having a high current or
potential impact on Ford and a low concern to stakeholders.
Our reporting priorities
Our Value Chain and Its
Impacts
Governance
Product
Compliance
Tailpipe emissions
Home Our Blueprint for Sustainability Materiality Analysis Materiality Matrix High Impact, Low Concern
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Our Value Chain and Its Impacts
Supplier Parts
Manufacturing
Overview
Our Strategy
B
Materiality Analysis
Our Value Chain and Its
Impacts
A
Governance
Raw Material
Extraction
G
D
Use
Logistics /
Transportation
Product Planning
and Design
C
Sales
F
Service
Ford
Manufacturing
E
I
H
End of Life
As a major multinational enterprise, our activities have far-reaching environmental, social and
economic impacts. The graphic above illustrates the major stages of our value chain and identifies
key impacts, stakeholders, and examples of value we create at each stage.
We recognize that the issues and impacts are interconnected and that positive and negative effects in one part of
the chain can reverberate in the other parts. The value chain assessment was revised and updated for this report
as part of the “materiality analysis” which prioritizes the most significant issues in our value chain.
A
Product Planning and Design
This stage has far-reaching impacts throughout our value chain,
as it includes all major decisions about which products we will
make, what technologies we will develop and implement, and
how and where our products will be made.
Innovation and R&D play a key role in our ability to enhance positive
impacts and reduce negative impacts of our products and operations. We
also add indirect value and have indirect impacts at this stage based on
the decisions we make about products, manufacturing processes,
manufacturing volumes, suppliers, etc.
Key issues / impacts
Greenhouse gas (GHG)/fuel economy and other environmental
regulations
Low-carbon strategy
Energy use/oil consumption and GHG emissions
Electrification strategy
Environmental management
Water strategy
Sustainability vision, governance and management
Land and nature
In 2013 we spent
$6.4 billion
on engineering, research and
development.
718
U.S. utility patents were
issued to Ford and
subsidiaries for new
technologies and processes
we developed in 2013.
In 2014 we will launch
23
new or significantly refreshed
vehicles to customers around
Waste generation and management
Tailpipe emissions
End-of-life management
Sustainable mobility
the world – the most in a
single year in more than a
century.
Sustainable materials
Emerging market products and services strategy
Alignment of production with demand
Product competitiveness
Brand reputation/value
Quality
Risk and cost management
Vehicle safety
Key stakeholders
Ford
Employees
Suppliers
Communities
B
Raw Material Extraction
This stage can have significant impacts on the communities
where extraction occurs. Extraction creates value for raw material
suppliers and local communities through employment and other
benefits.
However, it also has significant environmental and social impacts on local
communities. We are working to reduce negative impacts from extraction,
including addressing issues relating to Conflict Minerals, human trafficking
and rare earth elements.
Key issues / impacts
Water strategy
Since 2011, we have been
asking our global production
supply base to report their
use of Conflict Minerals by
material weight.
We submitted our first
Securities and Exchange
Commission (SEC) report on
conflict minerals in 2014.
Supply chain environmental sustainability
Sustainable materials
Global environmental regulation
Low-carbon strategy
Emerging market products and services strategy
Key stakeholders
Suppliers
Communities
Ford
C
Logistics / Transportation
This stage includes the transport of parts from our suppliers to our
manufacturing plants and of finished vehicles from our factories
to our dealerships.
We create value at this stage by providing business and jobs in the
transportation and packaging industries. We also work to reduce
emissions and waste associated with parts transportation and packaging.
Since 2006, we have been
tracking and reporting
transportation- and logisticsrelated GHG emissions; we
now track this for all our
However, transportation causes impacts to local communities and the
environment, especially in the areas of emissions, waste, traffic and road
safety.
Key issues / impacts
Low-carbon strategy
GHG emissions
Sustainability vision, governance and management
Key stakeholders
Suppliers
Ford
regions and report externally
for North America, South
Africa, India and Australia.
We are reducing our freight
emissions by reducing the
number of vehicle miles
traveled to deliver parts, as
well as improving route
efficiencies and switching to
lower-emission transport
methods.
Employees
Communities
D
Supplier Parts Manufacturing
Supplier parts manufacturing includes our direct suppliers as well
as multiple levels of suppliers who provide components to our
direct suppliers.
We add value at this stage by providing business to suppliers, which in
turn creates jobs, income and investment in communities. We also add
value through extensive efforts to improve the sustainability of our
suppliers’ operations. We also generate indirect impacts at this stage,
primarily in the form of environmental impacts of parts manufacturing and
social and economic impacts to local communities based on changes in
our supplier base and production levels.
Key issues / impacts
Supply chain environmental sustainability
Ethical business practices
Human rights in the supply chain
Environmental management
Supplier relationships
Water strategy
Supplier viability
Key stakeholders
Suppliers
Ford
Communities
Employees
E
In 2013, we spent
$100 billion
with more than 12,100
production and nonproduction supplier
companies globally.
All of our direct suppliers
adhere to our requirements
on human rights, working
conditions and
environmental sustainability,
as laid out in our Global
Terms and Conditions.
To date, Ford’s supplier
training programs have
impacted more than 2,900
supplier representatives, who
in turn have cascaded the
training information to nearly
25,000 supplier managers
and more than 485,000
individual workers as well as
over 100,000 sub-tier
supplier companies.
Ford Manufacturing
Manufacturing at our own facilities is the heart of our business
and is, of course, the value chain stage where we create the
most direct value and impacts.
In 2013, we employed
181,000
We create value at this stage through employment and investment in the
communities where we operate, and through continual efforts to improve
the environmental performance of our operations and to ensure human
rights and excellent working conditions for our own employees. Our
impacts at this stage include the environmental impacts of our
manufacturing facilities, as well as the social and economic impacts of our
plant operations.
Key issues / impacts
Emerging market products and services strategy
Environmental management
Brand reputation/value
Innovation management
Emissions and pollutants
Sustainable mobility
Energy use/oil consumption
Health and safety
people globally.
Also in 2014, we will add
11,000
salaried and hourly jobs in
the U.S. and Asia combined.
In 2013, we contributed
$3.2 billion
in taxes globally.
Reduced CO2 emissions from
our global operations in 2013
by 15 percent per vehicle
produced, compared to 2012.
Key stakeholders
Ford
Employees
Communities
F
Also in 2013, we invested
$37.7 million
in local communities through
charitable contributions.
Sales
The sales stage includes our communications with customers
about our products and the work of our global dealer network.
In 2013, we sold more than
We add value at this stage by providing customers with products that meet
their needs and exceed their expectations, and through the employment
and investment generated by our dealerships.
vehicles globally.
Key issues / impacts
Alignment of production with demand
Product competitiveness
Emerging market products and services strategy
Electrification strategy
Sustainable mobility
GHG/fuel economy regulation
Quality
Low-carbon strategy
Cleaner vehicle technologies
Key stakeholders
Dealers
Ford
Customers
Investors
G
Use
6.33 million
Worldwide, we had
11,772
Ford and Lincoln dealerships
as of year-end 2013.
Most of the direct value and impacts of our products occur during
the use stage, when they are being driven by our customers.
We add value at this stage by delivering high-quality, fuel-efficient products
that make our customers’ lives better. We generate indirect value by
supporting the vast network of businesses that benefit from vehicle use –
from fuel providers and road builders to less-obvious beneficiaries such as
the travel and tourism industry. We generate impacts through the
environmental and social impacts of our vehicles, including tailpipe
emissions and vehicle and road safety.
Key issues / impacts
Vehicle GHG and other emissions
Global environmental regulation
Low-carbon strategy
Environmental management
Electrification strategy
Fuel efficiency/economy
Sustainable mobility
Cleaner vehicle technologies and fuels
Public policy engagement
Quality
Emerging market products and services strategy
Alignment of production with demand
Product competitiveness
Brand reputation/value
Key stakeholders
Customers
Reduced fleet-average CO2
emissions from our U.S. car
fleet by 2 percent and our
truck fleet by 3 percent in
2012 compared with 20131.
Reduced fleet-average CO2
emissions from our European
vehicles by 18 percent from
the 2007 to 2013 calendar
years.
For the 2014 model year, nine
Ford Motor Company vehicles
earned the highest possible
Overall Vehicle Score of five
stars in the New Car
Assessment Program (NCAP)
of the U.S. National Highway
Traffic Safety Administration
(NHSTA). These five-star
vehicles include the Ford
Focus, Focus Electric,
Explorer, Taurus, Fusion,
Fusion Energi and Transit
Connect and the Lincoln MKS
and MKZ.
Ford
Communities
For the 2013 Insurance
Institute for Highway Safety
(IIHS) awards, 13 Ford Motor
Company vehicles earned
Top Safety Picks from the
IIHS: the Ford Fiesta (sedan
and hatchback), Focus,
Fusion, Taurus, Edge,
Explorer, Escape, Flex and F150 (crew cab) and the
Lincoln MKZ, MKS, MKT and
MKX.
1. However, our combined corporate average fuel economy decreased by 1.7 percent in 2013 due to increased customer demand
for trucks over cars.
H
Service
Our dealer network creates value and impacts through their
network of vehicle service centers.
As of March 2013, more than
We generate direct value at this stage through the employment and
investment of dealership service centers, and by working to reduce the
environmental impacts of our service processes, such as recycling used
parts. We add indirect value by generating demand for replacement parts
dealers in 48 states have
participated in our green
600
and other support services, which in turn provide employment and
economic benefits.
Key issues / impacts
Sustainable mobility
Quality
Brand reputation/value
Dealership network viability
Key stakeholders
Dealers
Ford
Customers
dealer onsite facility
assessment to identify
energy- and cost-saving
opportunities and become
certified to sell our electrified
vehicles. More than 200
additional dealers signed up
to undergo this process
during the remainder of 2013.
In the U.S., 2013 marked the
10-year anniversary of our
Core Recovery Program,
through which we have been
reusing and recycling parts
removed at dealership
service centers for use in the
production of new Ford
vehicles. During the last 10
years, the program has saved
approximately
120 million
pounds of vehicle waste from
being buried in landfills or
being sent to junkyards.
I
End of Life
Our vehicles have impacts and value even after they are done
with their useful driving life.
We generate indirect value at this stage by supporting the vehicle
dismantling, recycling and disposal industries. (Ninety-five percent of the
materials in our vehicles can be recycled or reused.) Our vehicles also
have impacts at end of life primarily in the form of waste production.
Key issues / impacts
Hazardous pollutants
Emerging market products and services strategy
Risk and cost management
Waste generation and management
Sustainable materials
End-of-life management
Key stakeholders
Recyclers
Ford
Communities
In North America, about
95 percent
of vehicles that go out of
registration are processed by
a dismantler or scrap metal
recycling facility, with
approximately 86 percent of
the vehicle by weight
recovered for reuse,
remanufacturing or recycling.
In Europe, Ford has take-back
and recycling networks for
Ford brand vehicles in 19 EU
markets and participates in
collective recycling systems
in another 10. All Ford
vehicles marketed in Europe
are now certified as reaching
recyclability of 85 percent
and recoverability of 95
percent.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Sustainability
Management
Public Policy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Governance
To Ford, governance includes more than simply fiduciary responsibility to
shareholders; the concept also encompasses accountabilities regarding
our impact on the world and responsibilities toward a diverse set of
stakeholders.
Our sound governance and management systems enable us to operate in a
transparent and accountable way and to provide effective oversight of all our
operations. Our high ethical standards – formalized in company policies and
demonstrated by managers at all levels – help us translate our aspirations into
action. And importantly, our sustainability-related structures, processes and
management systems are integrated into our core business processes.
Awards and Recognitions
In 2013 and early 2014, Ford received a number of awards and recognitions for our
corporate responsibility and sustainability efforts and governance practices.
Stakeholder Engagement
In 2014, for example, Ford was honored by the Ethisphere Institute – for the fifth year
in a row – as one of the World’s Most Ethical Companies. The Ethisphere Institute’s
proprietary rating system assesses companies in five core areas: ethics and
compliance program; reputation, leadership and innovation; governance; corporate
citizenship and responsibility; and culture of ethics.
Also in 2014, Ford was included for the first time on EuroNext Vigeo’s World 120 list,
which recognizes companies for their environmental, social and governance (ESG)
performance. The rating process for this list includes assessment against 330 ESG
indicators. Ford also continued to be listed on EuroNext Vigeo’s list of the top 50
U.S. companies for ESG performance.
Ford’s additional 2014 recognitions included listing on Maclean’s Sustainalytics
inventory of the 50 Most Socially Responsible Corporations in Canada, as well as on
the FTSE4Good Index Series. The FTSE4Good Index Series includes companies
meeting stringent environmental, social and governance criteria.
In 2013, Ford ranked number 2 on Interbrand’s list of Best Global Green Brands, up
from number 15 in 2012. The rankings are determined via an analysis of 83
submetrics across six pillars: governance, stakeholder engagement, operations,
supply chain, transportation and logistics, products and services. Also, each brand
was evaluated based on how the public perception of its environmental
sustainability initiatives matched up to its actual performance.
In addition, Ford was chosen for inclusion in the Tomorrow’s Value Rating for 2013.
Tomorrow’s Value Rating analyzes the extent to which companies who are
recognized as “sustainability leaders” actually integrate sustainability management
into their core business strategy.
Ford was also named one of Fast Company magazine’s World’s Most Innovative
Companies in 2013, and was included in the Dow Jones Sustainability Index North
America. In late 2013, Covalence EthicalQuote, a reputation index tracking 2,800 of
the world’s largest companies on corporate responsibility-related topics, named
Ford one of the top 20 most “buzzed about” companies, as measured by news
headlines pertaining to sustainability and ethics.
Two Ford vehicles – the Ford Taurus and Ford Flex – were named by the Automotive
Science Group (ASG) as among the “Best 5” in their class for the 2013 model year,
as measured by combined social, environmental and economic performance
scores. The ASG assessed more than 1,400 U.S. light vehicles for model year 2013,
using a proprietary automotive life cycle assessment platform, the Automotive
Performance Index. The Index incorporates social, environmental and economic
performance analyses.
William Clay Ford, Sr., who helped steer
Ford Motor Company into the modern era
as an employee, director and influential
member of the Ford family, died on
March 9, 2014, at the age of 88. Mr. Ford
served as Director Emeritus of Ford Motor
Company, and was the last surviving
grandchild of the company’s founder,
Henry Ford. Mr. Ford served Ford Motor
Company for 57 years as an employee
and board member, playing a pivotal role
in shaping the company for more than
half of its 110-year history.
Finally, we were also recognized for our sustainability reporting in 2013. First, an
independent survey published by KPMG ranked Ford among the 10 leading global
companies for corporate responsibility reporting. The KPMG ranking assessed
companies’ reporting on seven key criteria: strategy, risk and opportunity;
materiality; targets and indicators; suppliers and the value chain; stakeholder
engagement; governance of corporate responsibility; and transparency and
balance.
Second, the World Business Council for Sustainable Development highlighted Ford’s
sustainability reporting twice in its own publication on the effectiveness of such
reporting: once for disclosures relating to governance and accountability, and again
for acknowledging trends and challenges and discussing how those may affect
future growth.
We also won several awards related to diversity in 2013 and 2014. And, our vehicles
and engines won several “green” awards.
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Financial Health
Climate Change and the
Environment
Governance and
Management
Structures
Corporate
Governance – Board
of Directors
In this section
Governance and Management Structures
Corporate Governance – Board of Directors
Policy Letters and Directives, including our human rights policy
Ethical Business Practices
Reporting and Transparency
Sustainability Governance and Integration
Working Conditions in
Ford Plants
Ethical Business
Practices
Reporting and
Transparency
Sustainability
Governance and
Integration
Sustainability
Management
Public Policy
Stakeholder Engagement
Home Our Blueprint for Sustainability Governance Sustainability Governance
Supply Chain
Upholding high standards of corporate governance is key to maintaining
the trust of investors and other stakeholders. In this section, we discuss
governance by our Board of Directors and how we set, communicate and
enforce these standards to employees. In addition, we discuss how we
are integrating sustainability into our organizational structures and
business processes, and our approach to sustainability reporting – a key
element of our commitment to transparency.
Policy Letters and
Directives
© 2014 Ford Motor Company
Vehicle Safety
Sustainability Governance
Governance
Sustainability
Governance
Water
People
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World
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Financial Health
Climate Change and the
Environment
Water
Board Committees
Materiality Analysis
William Clay Ford, Jr., Executive
Chairman
Audit
Sustainability
Governance
Alan R. Mulally*, President and CEO
Compensation
Nominating and Governance
Sustainability
Stephen G. Butler**
Kimberly A. Casiano**
People
Ford Around the
World
Policy Documents
Corporate Governance Principles (PDF,
53kb)
Code of Ethics for Board of Directors (PDF,
34kb)
Finance
Anthony F. Earley, Jr.**
Edsel B. Ford II
Governance and
Management
Structures
Board-Level Governance
Board of Directors
Governance
Supply Chain
Governance and Management Structures
Our Strategy
Our Value Chain and Its
Impacts
Vehicle Safety
Richard A. Gephardt**
James P. Hackett**
Related Links
Ford Websites
Committee Charters
James H. Hance, Jr.**
Corporate
Governance – Board
of Directors
William W. Helman IV**
Jon M. Huntsman, Jr.**
John C. Lechleiter**
Policy Letters and
Directives
Ellen R. Marram**
Working Conditions in
Ford Plants
Gerald L. Shaheen**
Ethical Business
Practices
* Effective July 1, 2014, Alan R. Mulally
retires from the Board; Mark Fields
named President and CEO and
elected a director
Reporting and
Transparency
Sustainability
Governance and
Integration
Homer A. Neal**
John L. Thornton**
** Independent director
Sustainability
Management
Sustainability Management
Public Policy
Vice Presidents
Stakeholder Engagement
VP, Sustainability, Environment and Safety Engineering
Executive VP, Manufacturing & Labor Affairs
Group VP, Global Product Development
Policy Documents
Code of Conduct Handbook (PDF, 0.99Mb)
Code of Ethics for Senior Financial
Personnel (PDF, 17kb)
Group VP, Global Purchasing
Executive VP, Global Marketing Sales & Service and Lincoln
Related Links
Sustainable Mobility Governance
A senior-level team led by the Vice President of Sustainability, Environment and Safety
Engineering – responsible for defining our climate change strategy and delivering our
sustainability strategy in the marketplace.
Key Business Processes
Business Plan Review
Global Product Development System
Special Attention Review
Ford Production System
ISO 14001 Certification
Order-to-Delivery
This Report
Sustainability Management
Policy Letters and Directives
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Governance and
Management
Structures
Corporate
Governance –
Board of Directors
Policy Letters and
Directives
Working Conditions in
Ford Plants
Ethical Business
Practices
Reporting and
Transparency
Sustainability
Governance and
Integration
Sustainability
Management
Public Policy
Stakeholder Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Corporate Governance – Board of Directors
Ford’s Board of Directors is guided by the company’s corporate
governance principles, code of ethics and charters for each board
committee – all of which are publicly available in the corporate
governance section of the Ford website.
The board addresses significant business issues as a full group and through five
committees: Audit, Compensation, Finance, Nominating and Governance, and
Sustainability. The Sustainability Committee was formed in 2008 from the former
Environment and Public Policy Committee, reflecting the evolution of its
responsibilities and the company’s challenges and opportunities. The Sustainability
Committee charter is available online.
During 2013, 10 directors served on the Sustainability Committee, which is chaired
by Dr. Homer Neal, an independent director. Ford’s board met nine times and the
Sustainability Committee met four times.
The board’s Nominating and Governance Committee considers several qualifications
when considering candidates for the board. Among the most important qualities
directors should possess are the highest personal and professional ethical
standards, integrity and values. They should be committed to representing the longterm interests of all shareholders. Directors must also have practical wisdom, mature
judgment and objectivity. Ford recognizes the value of diversity, and we endeavor to
have a diverse board, with experience in business, government, education and
technology, and in areas that are relevant to the company’s global activities.
Under New York Stock Exchange (NYSE) Listed company rules, the majority of our
directors must be independent directors. The NYSE rules also provide that no
director can qualify as independent unless the board affirmatively determines that
the director has no material relationship with the listed company. Ford’s standards in
determining whether or not a director has a material relationship with the company
are contained in the company’s Corporate Governance Principles. Based on Ford’s
standards, 13 of the company’s current 16 directors are independent. Two of Ford’s
directors are women, and two are members of minority groups.
Each board member participates in an annual assessment of the effectiveness of the
board and the Committees on which he or she serves. We have established a
procedure for shareholders to submit accounting and other concerns to
independent directors and to send other communications to the board.
For more information on Ford corporate governance practices, including the
principles and policies that govern the conduct of the board and the members of the
board, please visit our website.
Home Our Blueprint for Sustainability Governance Sustainability Governance Corporate Governance – Board of Directors
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Governance and
Management
Structures
Corporate
Governance – Board
of Directors
Policy Letters and
Directives
Working Conditions in
Ford Plants
Ethical Business
Practices
Reporting and
Transparency
Sustainability
Governance and
Integration
Sustainability
Management
Public Policy
Stakeholder Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Policy Letters and Directives
At Ford, Policy Letters establish a framework of broad, basic principles
within which the company conducts its business globally. Corporate
Directives provide more in-depth information on narrower topics than
Policy Letters, and therefore may only apply to a particular segment of the
business or to specific activities. In addition to Policy Letters and
Directives, numerous descriptions of business practices, handbooks,
guidelines and statements of business standards govern the conduct of
personnel globally.
The following are Ford standards with particular relevance to sustainability.
Human Rights
Ford’s commitment to human rights is embodied in our Code of Human Rights, Basic
Working Conditions and Corporate Responsibility, which forms the foundation for
work within our own operations and our supply chain. This code articulates our
commitments on key human and labor rights issues.
First adopted in 2003 as the Code of Basic Working Conditions, this code was more
formally issued as Policy Letter 24 in 2007. In early 2012, Policy Letter 24 was
revised and its title was changed to the Code of Human Rights, Basic Working
Conditions and Corporate Responsibility.
Policy Letter 24 is based on fundamental elements of internationally recognized labor
standards, including the Universal Declaration of Human Rights, International
Labour Organization Covenants, the Organisation for Economic Co-operation and
Development’s Guidelines for Multinational Enterprises, the United Nations’ Global
Compact Principles, the Global Sullivan Principles, and standards of the Fair Labor
Association and International Metalworkers’ Federation. Ford encourages
businesses throughout our supply chain to adopt and enforce similar policies, and
seeks to identify and do business with organizations that conduct business to
standards that are consistent with Policy Letter 24. See Setting Requirements for
Sustainability Issues in Our Supplier Contracts and Guides for more information.
Policy Letter 24 covers workplace and recruitment issues such as working hours,
child labor and forced labor, health and safety, harassment and discrimination, and
freedom of association. It also reflects our increasingly integrated approach to
managing human rights and community issues by articulating our commitments on
several key issues that extend beyond the fence lines of our facilities, including
community engagement and indigenous populations, bribery and corruption, and
environment and sustainability.
One of the aims of the early 2012 revision to Policy Letter 24 was to develop an
implementation plan for the “protect, respect and remedy” framework designed by
John Ruggie, Special Representative to the United Nations Secretary General on
business and human rights at the international level. Ford is implementing many of
these recommendations, and we are using the framework to benchmark our own
strategies and to integrate the principles into the assessment process. The Policy
also includes a commitment to work with local, indigenous people on sustainable
water use, and language to specifically address human trafficking. In previous
versions of Policy Letter 24, Ford considered human trafficking to be a potential
element of “forced labor.” However, given the California law requiring disclosure on
supply chain due diligence related to forced labor and human trafficking, we felt it
important to make our definition of forced labor and human trafficking more explicit
to our suppliers and stakeholders. See Forced Labor and Human Trafficking in
Supply Chains for more information.
Finally, Policy Letter 24 – consistent with our Global Terms and Conditions –
communicates our encouragement of suppliers to adopt and enforce similar policies
for their suppliers and subcontractors. We actively promote and assess
People
Ford Around the
World
implementation of sustainable policies and practices in our own operations and in
our supply chain. The performance criteria for assessments of Ford-owned facilities
and facilities operated by Ford now address several key community issues and
evaluate engagement with members of the local community. The key community
issues include environmental impact, local environmental concerns, social
performance, volunteerism, philanthropy, and commitment to all local citizens,
indigenous populations and community groups.
We encourage personnel who have a good-faith belief that there may have been a
violation of this Policy to report it through established channels or to Ford’s Office of
the General Counsel. These reports are then forwarded to the Global Manager of
Social Sustainability, who takes action to clarify, validate and correct the situation, if
necessary. No retaliatory actions are taken against individuals who report concerns
about violations of Policy Letter 24.
Diversity
We are committed to equal opportunity in all aspects of our business and to fostering
diversity in our work force. Our Policy Letter and Directives relating to diversity
address equal opportunity and require that there be no disparate treatment because
of race, religion, color, age, sex, national origin, disability, gender identity, sexual
orientation or veteran status, and other factors that may be covered by local law. We
recognize that diversity in our work force is a valuable asset, and we strive to
provide an inclusive work environment in which different ideas, perspectives and
beliefs are respected.
Bribery and Corruption
Our Policy Letters and Directives help set ethical standards within Ford. It is our
policy to never pay bribes nor to allow others to pay bribes on our behalf, and to
comply fully with the laws of each country in which we do business. Our personnel
are directed to immediately report any requests or solicitations for an improper
payment through our company reporting system.
Political Contributions
Ford’s Policy Letter on governmental relationships covers issues relating to public
policy and political contributions. These issues are discussed in depth in the Public
Policy section.
Customer Satisfaction and Safety
Ford has several policy statements aimed at increasing the quality of our products
and promoting the safety of our customers. Our Policy Letter on quality sets the
foundation for a process that emphasizes the importance of quality in everything we
do and notes that the customer defines quality. It establishes a Quality Operating
System and the use of metrics and data to make decisions. Our Policy Letter on
vehicle safety sets forth Ford’s commitment to design and build vehicles that meet
or exceed applicable laws and regulations, and to advance the state of the art in
safety wherever practicable. We strive for continuous improvement in vehicle safety,
which applies to accident avoidance attributes as well as occupant protection
systems. This policy requires that we will be demonstrably active and responsible in
all areas of automotive safety, including vehicle design and manufacture, operator
behavior and the highway environment.
Environment and Employee Health and Safety
Our policies on employee health and safety and the global environment make it clear
that sustainable economic development is important to the future welfare of Ford
and society in general. Protecting these things is an important consideration in the
business decisions we make and an integral part of our business planning
processes. Our products, services, processes and facilities are planned and
operated to incorporate relevant objectives and targets that are periodically
reviewed to minimize, to the extent practical, the creation of waste, pollution, and
any adverse impact on employee health, safety or the environment. Protection of
health, safety and the environment is a company-wide responsibility of employees at
all levels.
Privacy
The trust and confidence of our customers are important to Ford Motor Company and
essential to building long-term relationships and delivering excellent products and
personalized services. The company recognizes that customers, employees and
others have concerns about privacy and expect us to protect and handle personal
information responsibly.
Ford is committed to implementing responsible privacy and data-handling practices.
The company’s Policy Letters and related Directives are designed to ensure the
continuing trust and confidence of individuals who entrust us with personal
information.
Social Media Interactions
We encourage responsible employee participation in social media – such as
Facebook, Twitter and Flickr, as well as blogs and other web-based discussion
forums – and have developed a set of digital participation guidelines for our
employees. A version of the guidelines is available publicly. We also use online
training to educate our nonmanufacturing work force about the use of social media
and the need to communicate honestly and respectfully in connection with our
business.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Governance and
Management
Structures
Corporate
Governance – Board
of Directors
Policy Letters and
Directives
Working Conditions
in Ford Plants
Ethical Business
Practices
Reporting and
Transparency
Sustainability
Governance and
Integration
Sustainability
Management
Public Policy
Stakeholder Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Working Conditions in Ford Plants
Ford’s Policy 24: Code of Human Rights, Basic Working Conditions and
Corporate Responsibility applies to our own facilities as well as those of
our joint venture partners and suppliers. Since 2004 we have conducted
formal assessments of Ford and joint venture facilities globally. During
2011, we revised Policy Letter 24 and did not conduct any assessments.
In 2012, we conducted three assessments, and in 2013, we conducted
five.
Sites are selected for assessment by Ford’s Sustainability and Vehicle Environmental
Matters (SVEM), Global Labor Affairs, and Purchasing Supply Chain Sustainability
functions based on the site’s impact on our supply chain, emerging issues, and the
views of thought leaders, nongovernmental organization representatives and human
rights activists.
The process for assessing Ford facilities includes a questionnaire completed by
facility management and a detailed review of documents related to the full range of
working conditions issues (e.g., collective bargaining agreements, grievance
procedure logs, employee hotline records, and health and safety audit reports).
The findings of the questionnaire and document review serve as the basis for
interviews with facility management. Where procedures and/or documentation are
lacking, or where we feel it would otherwise be valuable, the assessments also
include facility visits.
The findings of the assessments are initially shared with human rights organizations
with which Ford works and are then published within our sustainability report
website. We have sought the opinions of neutral third parties who have visited plants
and/or reviewed the assessment process, and they have agreed that the process is
robust and has integrity.
The findings of the past assessments confirmed that Ford’s wholly and majorityowned facilities are operating in compliance with Policy Letter 24.
We continue to receive positive feedback from external stakeholders about the
policies and systems in place at Ford facilities. While we and our stakeholders have
confidence in our systems, we nonetheless believe it is important to continue
conducting the assessments given that conditions can change and new issues
emerge.
For information on working conditions in our supply chain, see the section on Human
Rights in the Supply Chain: Ford’s Approach.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Governance and
Management
Structures
Corporate
Governance – Board
of Directors
Policy Letters and
Directives
Working Conditions in
Ford Plants
Ethical Business
Practices
Reporting and
Transparency
Sustainability
Governance and
Integration
Sustainability
Management
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Ethical Business Practices
Our Corporate Compliance Office ensures the company has a
comprehensive program to promote the company’s culture of compliance
and ethics within our dynamic global business. The Corporate
Compliance Office is part of Ford’s Office of the General Counsel and
works with many other areas of the company to ensure an effective
compliance program. Our compliance program is overseen by a
committee of senior management and the Audit Committee of the Board
of Directors.
The compliance program raises awareness of the company’s commitment to ethical
practices, helps define corporate guidelines to operations through Policy Letters
and Directives, ensures an infrastructure that allows for the reporting of Policy
violations or business-related legal violations through a number of avenues
worldwide, oversees the investigation of such reports, conducts legal risk
assessments, and provides training and education on key legal and ethical risk
areas. The Corporate Compliance Office works with outside consultants to review
different aspects of the compliance program and implements appropriate
improvements. In the past two years, the company’s Code of Conduct Handbook
and risk assessment process have been externally reviewed. Currently, our
Corporate Compliance Office is working to set up comprehensive, region-specific
compliance systems in our newest region, Ford Middle East and Africa.
Our Policy Letters and Directives formally establish expectations for our employees
and others working on behalf of the company, and our Code of Conduct Handbook
is the fundamental tool for communicating these expectations. The Code of Conduct
Handbook, our chief ethical guidance document, is a compilation of the most
important and relevant Policy Letters, Directives and standards for Ford personnel. It
is available in 14 languages. The online version, available to company personnel,
includes active links to the original source documents, thus providing a single
source for the relevant information.
The Handbook outlines requirements for our employees and those working on behalf
of the company and provides background resources for a wide range of businessrelated situations, including:
Public Policy
The workplace environment
Stakeholder Engagement
Supply Chain
Gifts, favors and conflicts of interest
Use of company assets and data safeguarding
Integrity of financial records
Product quality, safety and environmental matters
Intellectual property
Working with governments (political activities)
Competition and antitrust laws
International business practices
All non-manufacturing employees and most contract personnel around the world are
required to certify that they have reviewed the Handbook.
Training
To reinforce information contained in the Code of Conduct Handbook, we introduce
new mandatory online training courses on a regular basis for our global
nonmanufacturing employees and other targeted personnel. The courses focus on
ethics, conflicts of interest, gifts and favors – topics on which we have long provided
employee training – as well as touching on additional issues that have global
applicability, such as bribery. Recent courses have also covered the topic of
protecting personal and company information. A new Code of Conduct online
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training course was introduced in December 2012. As of April 8, 2014, nearly than
95,000 individuals, or approximately 91 percent of those invited, had completed the
course.
Reporting Violations
Another component of our compliance program is an infrastructure that encourages
and allows for the reporting of any potential violations of our Policy Letters and
Directives, and any violations of laws related to the business. Our nonmanufacturing
work force and contract personnel are regularly reminded of their responsibility to
report any known or suspected violation of the law or company policies. There are
many ways for individuals to report such violations, including direct communications
to a member of one of the control groups – such as the General Auditors’ Office,
Human Resources, or the Office of the General Counsel – as well as telephone tip
lines and email. All of our plants have posters describing how our manufacturing
work force can centrally report. In addition, non-manufacturing employees must
either report potential conflicts of interest, or attest (annually) that they do not have
any conflicts of interest to report.
We assess compliance with our ethical standards through regular legal audits that
cover a range of topics relating to legal requirements and internal policies.
Anti-Bribery/Anti-Corruption
Part of Ford’s philosophy as a company is to manufacture products close to where
our consumers are located. We have 65 plants worldwide, and all of the countries in
which these plants are located have their own business-related laws, with varying
levels of enforcement and differing cultural norms. It’s essential to us that we
conduct our business according to the highest ethical standards in every location in
which we operate, and that we not acquiesce to local norms where those norms do
not meet our high standards. We have clear policies in place relating to bribery and
corruption, as well as procedures for reporting any breaches of those policies.
In 2012, we strengthened the anti-bribery/anti-corruption portions of our Global
Terms and Conditions for non-production suppliers. In 2013, we expanded those
same stronger provisions to the Global Terms and Conditions for production
suppliers. Furthermore, we worked with one of our joint ventures in Asia to enhance
their anti-bribery policies. In 2012 and 2013, we had portions of our anti-bribery
program tested at several global locations, to be sure our anti-bribery program is
effective in each area of the globe. We also continued to train key individuals
throughout the company – those who may encounter bribery or corruption issues in
the course of their work – in how to recognize and avoid problems.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Governance and
Management
Structures
Corporate
Governance – Board
of Directors
Policy Letters and
Directives
Working Conditions in
Ford Plants
Ethical Business
Practices
Reporting and
Transparency
Sustainability
Governance and
Integration
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Reporting and Transparency
External reporting is a fundamental element of accountability.
Sustainability reporting not only demonstrates transparency but, in our
view, is the basis of organizational learning, demonstrates our values, and
both reflects and drives outstanding economic, environmental and social
performance. The following are central elements of our reporting strategy.
Materiality
Over the last several years, Ford has sought to increase the materiality and
responsiveness of our reporting to stakeholders. A key part of our reporting strategy
has been a materiality analysis, which has been a critical tool in helping shape the
content of this report. The analysis is updated every other year, most recently in
early 2013. We use the analysis to focus our reporting on those issues determined to
be most material to the company over a three- to 10-year time horizon. This report
discusses in detail the issues identified as most material, while also covering other
sustainability issues of importance to Ford and our stakeholders.
Assurance
Please see the Assurance section for discussion of our approach to third-party
review of this report and data assurance.
External Guidelines
This report is aligned with the Global Reporting Initiative (GRI) G3 Guidelines at the
self-declared A application level. Ford has supported and participated in the
development of the GRI Guidelines since their inception.
This report also serves to disclose how we are implementing the United Nations
Global Compact (UNGC). An index cross-referencing UNGC and relevant sections
of this report can be found on the UNGC Index page.
Sustainability
Management
Targeted Reporting
Public Policy
Linked with our efforts to increase the materiality of our reporting, Ford has also
continued to take steps to produce more targeted audience-, location- and subjectspecific sustainability communications. For example, we produce an eight-page
executive summary, to share at events (such as ride-and-drives) for those who want
a brief overview of our efforts and progress. And, beginning with our 2011/12
Sustainability Report, we increased our coverage of regional issues with regional
reports for Asia Pacific Africa, Europe and South America.
Stakeholder Engagement
Supply Chain
Benchmarking and External Feedback
Ford seeks formal and informal feedback on our Sustainability Report from a number
of organizations with expertise in reporting, in addition to the Ceres Stakeholder
Review Committee. Other feedback we received can be found in Downloads.
Over the years, our Sustainability Reporting has been recognized for its quality.
Ford’s 2009/10 Sustainability Report was a finalist in the 2010 Ceres/Association of
Chartered Certified Accountants (ACCA) North American Sustainability Reporting
Awards. Our 2008/9 report took second place in this award in 2009, and our 2007/8
report was the co-winner in 2008. Our 2004/5 report placed in the top five. Ceres
suspended the awards program in 2012.
As noted on the Governance landing page, in 2013 an independent survey
published by KPMG ranked Ford among the 10 leading global companies for
corporate responsibility reporting.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
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Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Governance and
Management
Structures
Corporate
Governance – Board
of Directors
Policy Letters and
Directives
Working Conditions in
Ford Plants
Ethical Business
Practices
Reporting and
Transparency
Sustainability
Governance and
Integration
Sustainability
Management
Public Policy
Stakeholder Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Sustainability Governance and Integration
At Ford, our goal is to fully integrate sustainability issues into our core
business structures and processes, rather than manage them separately.
As we build capacity in this area and move toward that goal, however, we
recognize that it is also important to establish some sustainability-specific
structures and processes.
Structures for Managing Sustainability
The following are the primary structures we use to manage and embed
accountability for sustainability within Ford.
Board-Level and Executive-Level Responsibility: Ford’s governance of
sustainability issues build on a strong foundation of Board of Director and senior
management accountability for the company’s environmental, social and
economic performance. At the board level, the Sustainability Committee has
primary responsibility for reviewing strategic sustainability issues, though some
of those issues are also addressed in other committees and by the board as a
whole. Within management, the vice president of Sustainability, Environment
and Safety Engineering has primary responsibility for sustainability issues and
oversees the Sustainability & Vehicle Environmental Matters group, the
Environmental Quality Office, the Vehicle Homologation & Compliance group
and the Automotive Safety Office.
Dedicated Sustainability Function: Ford’s Sustainability & Vehicle
Environmental Matters organization coordinates corporate-wide sustainability
strategy and activities, including leading the company’s corporate-level
sustainability reporting and stakeholder engagement and integrating
sustainability throughout the company. In 2013, this organization took steps to
build a network of individuals from across the company – in a broad array of
functions – who have sustainability-related responsibilities. Participants in this
network will share information about best practices, policies, metrics, targets
and other sustainability issues.
Integration into Core Functions: Numerous functions within the company have
responsibility for some or multiple aspects of sustainability. For example, the
Workplace Health and Safety Office, the Environmental Quality Office and the
Human Resources Department each manage specific issues that fall under the
umbrella of sustainability. Also, Product Development is taking the lead on the
company’s sustainable mobility efforts; Global Purchasing is addressing supply
chain sustainability issues such as conflict minerals, water and human rights;
and Ford Land and Manufacturing & Labor Affairs personnel are implementing
energy-efficiency and water-reduction efforts in our buildings and plant
facilities. Our Marketing function is involved via the “Go Green” Dealership
Sustainability Program; our Information Technology group is implementing a PC
power management program to help us decrease energy consumption; and our
Communications department helped us transition to the use of office paper with
post-consumer recycled content.
Issue-Specific Structures: Ford has also developed structures to address
specific global sustainability issues facing the company. For example, we have
established a Sustainable Mobility Governance Forum – a senior-level team led
by the vice president of Sustainability, Environment and Safety Engineering –
responsible for defining our climate change strategy and delivering our
sustainability strategy in the marketplace. The group’s strategic direction is
provided by a senior executive forum, including vice president and executive
stakeholders, which guides the development of the vision, policy and business
goals.
Key Processes for Integrating Sustainability
We believe that integrating sustainability considerations into our existing systems
and processes – rather than creating new systems and processes – is the most
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effective way to embed sustainability into our business. The following are some
examples of how we are doing this.
Business Plan Development and Compensation: We continue to align
elements of performance and compensation to support our One Ford plan. As
part of the annual business planning process, Ford’s business units develop
scorecards to track their performance. Metrics from these scorecards are part
of the performance assessment of managers at various levels of the company
and affect their compensation. Executive compensation is affected by the
company’s performance in a range of areas, including sustainability.
Compensation is awarded based on two basic processes. First is the
achievement of individual goals and performance evaluation. Significant
elements of an individual’s evaluation are based on achievement of
performance targets – some with significant sustainability implications,
depending on the individual’s role. Second, depending on individual
performance, employees may be awarded bonuses and other compensation
based on company-wide performance against annually established targets.
Sustainability targets are integral to company-wide achievements and translate
primarily into product and financial performance metrics.
Corporate Policy Letters and Directives: Ford maintains a comprehensive set
of Policy Letters, Directives and other corporate standards that govern all
company activities. Several of these relate to aspects of sustainability,
including, for example, Policy Letter 24: the Code of Human Rights, Basic
Working Conditions and Corporate Responsibility.
Management Systems: Ford uses a variety of systems and processes to
manage the different aspects of our business, several of which govern or
incorporate sustainability issues. For example, all Ford manufacturing facilities
and our Product Development function are certified to ISO 14001, the leading
global system standard for managing environmental issues. We also require our
preferred “Q1” suppliers of production parts to certify their facilities to ISO
14001. In another example, Ford’s Purchasing function has integrated
assessments of working conditions into its broader process for evaluating
suppliers on issues such as quality, cost and delivery (see our Supply Chain
section for more).
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SUSTAINABILITY REPORT 2013/14
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Sustainability
Overview
Our Strategy
Materiality Analysis
Financial Health
Climate Change and the
Environment
Sustainability
Management
Product Development
Manufacturing
Environmental Management
Climate Change Governance
Product Development
Manufacturing
Environmental
Management
Climate Change
Governance
Public Policy
Stakeholder Engagement
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Vehicle Safety
Supply Chain
This section describes our systems for managing sustainability within two
of our major business functions – Product Development and
Manufacturing – and on the key sustainability issues of environmental and
climate change management. (Our systems for supply chain
management are discussed in the Supply Chain section.)
In this section
Sustainability
Governance
Water
Sustainability Management
Our Value Chain and Its
Impacts
Governance
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Overview
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Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Sustainability
Management
Product
Development
Manufacturing
Environmental
Management
Climate Change
Governance
Public Policy
Stakeholder Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Product Development
The development of our new products starts with an understanding of the
consumer: who they are, how they live and what they want in a vehicle.
Next comes the identification of advanced technologies and
breakthrough ideas by our Research Labs and our Advanced Product
Strategy, Advanced Marketing and Advanced Design groups. These and
other groups work within an annual planning process to assess the latest
developments in technologies and consumer trends to identify the best
new technologies and anticipate the needs and desires of the
marketplace. Our product cycle plan defines timing for new or updated
vehicles and the associated technology applications. Product
development engineers, designers and product marketing teams work
together to finalize a vehicle concept. Once the business case is
approved, our vehicle programs are brought to market using our Global
Product Development System, or GPDS.
The GPDS, launched in 2005, merges the best product-creation methods from all of
Ford Motor company’s global operations and is refreshed continually with the latest
lessons learned as we develop new products. The GPDS provides a common set of
milestones and metrics for the development of all vehicle programs across our
regional business groups, which increases efficiency and quality.
As a part of this system, and as part of our One Ford global integration process, we
require all vehicles to meet specific competitive and performance targets at every
milestone along the product’s development path. These targets consider a wide
range of environmental performance criteria, such as fuel economy, recycled
materials and substances of concern. For example, our product carbon dioxide
emission-reduction goal, coupled with a commitment to improve fuel economy, has
been translated into fuel economy targets for each new vehicle. We develop these
competitive vehicle attribute targets for every vehicle program, to deliver on key
customer demands and Ford strategies, by using a range of consumer data, internal
brand data and competitor vehicle data. Based on this process, we have committed
that for each of our new or significantly refreshed vehicles, we will continue to offer a
powertrain with leading fuel economy. We are following through on this commitment
with vehicles introduced in both the U.S. and Europe, and we will continue to do so
in future product launches.
In addition, we have identified global leaders and attribute teams within Ford who
coordinate the development of the global product attribute targets in key areas such
as sustainable materials, recycling, materials of concern, vehicle interior air quality
and vehicle life cycle issues. These leaders coordinate the global implementation of
our corporate sustainability strategies and support our One Ford strategy to
harmonize product development across regions.
We use a Design for Sustainability (DfS) approach to maximize the environmental,
social and economic performance of our vehicles early on in the product conception
and development process. Our Product Sustainability Index is our primary tool for
incorporating DfS principles into our vehicles. For more information on this process
please see Applying Life Cycle Analysis.
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SUSTAINABILITY REPORT 2013/14
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Sustainability
Overview
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Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Sustainability
Management
Product Development
Manufacturing
Environmental
Management
Climate Change
Governance
Public Policy
Stakeholder Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Manufacturing
The Ford Production System (FPS) is a continuously improving, lean,
flexible and disciplined common global production system that
encompasses a set of principles and processes to drive a lean
manufacturing environment. Key elements of the system include effective
work groups, zero waste/zero defects, aligning global capacity with
global market demand, optimizing production throughput, and using total
cost to drive performance.
Each principle has a set of guidelines, or “measurables,” that help us to meet or
exceed objectives. The measurables are deployed and tracked for every
manufacturing location using the SQDCPME Scorecard, which keeps focus on the
vital components of a sustainable business: Safety, Quality, Delivery, Cost, People,
Maintenance and Environment.
Many processes have been put into place to support the FPS and the Scorecard,
including SQDCPME metrics, internal process confirmations and FPS Best
Practices. The Scorecard is reviewed regularly by management, and progress
against SQDCPME targets is a factor in the performance reviews of all managers in
the manufacturing chain of command, from site-level managers to Ford’s CEO. Each
Manufacturing employee has an annual performance review that is based on
objectives that are derived from the Scorecard. Manufacturing’s Scorecard
objectives are cascaded through each organization down to the plant floor-level
employee at the beginning of each year, to create alignment on objectives and
measures of performance throughout the Manufacturing organization.
Manufacturing is integrated with Product Development in the Global Product
Development System (GPDS). Beginning early in a program, the GPDS includes
deliverables for Manufacturing that drive a consistent and reliable process through
the implementation of such requirements as efficient die construction practices,
standard and current bill of process, manufacturing design specifications,
modularity and complexity. The standard bill of process allows us to confirm that our
operations include all of our global best practices, as well as effective failure mode
avoidance and successful process quality control. Manufacturing Engineering
utilizes computer-aided, or “virtual,” design for manufacturing, which is aligned with
the GPDS milestones, to improve the efficiency and quality of vehicle assembly.
Manufacturing works within the Global Quality Operating System (QOS) to develop,
measure and continuously improve robust processes. This work starts early in the
product development cycle to ensure that our manufacturing facilities are able to
achieve the metrics outlined on the Scorecard. By following the disciplined
processes and deliverables of the GPDS, the FPS and the QOS, we are able to
continue defect prevention and reduce “things gone wrong” and warranty spending
using global design rules and the manufacturing standard bill of process.
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Overview
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Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Sustainability
Management
Product Development
Manufacturing
Environmental
Management
Climate Change
Governance
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Climate Change and the
Environment
Water
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Supply Chain
Environmental Management
Ford has an environmental Policy and environmental Directives that apply
to our operations globally (see our Code of Conduct Handbook). All Ford
manufacturing facilities and product development functions are certified
to ISO 14001, the leading global standard for managing environmental
issues. In addition, we require our preferred “Q1” suppliers of production
parts to certify their facilities. These commitments place our most
significant potential environmental impacts under one comprehensive
environmental management system.
Our manufacturing management team translates our comprehensive global
environmental targets into annual regional- and facility-level targets, which differ
depending on the relevant regulations and financial and production constraints in
each region. We develop our targets through a comprehensive process that
considers past performance, future regulation trends, environmental technology
advances, financial conditions and other relevant factors. Progress against these
targets is reviewed regularly by all levels of management.
In 2010, Ford completed the full global implementation of an Environmental
Operating System (EOS). As a counterpart to our Quality Operating System, the EOS
provides a standardized, streamlined approach to maintaining compliance with all
legal, third-party and Ford internal requirements, including government regulations,
ISO 14001 and Ford’s own environmental policies and business plan objectives and
targets. The EOS drives compliance responsibility to the operations level by
assigning compliance-related tasks to the appropriate personnel and tracking the
completion of those tasks. The system also standardizes tracking and reporting
systems, which simplifies compliance, reporting and analysis at all levels of the
company. This system allows us to manage an ever-increasing range of external
regulations and internal performance objectives more effectively and with fewer
resources. For example, the average plant has to comply with approximately 90
corporate requirements, 100 to 400 national regulations and 200 plant-specific
requirements. The EOS consolidates all of these requirements into easy-to-follow
tracking and reporting systems organized by recurring tasks, nonrecurring tasks
and critical tasks. The EOS is fully aligned with the Ford Production System. In 2013,
we implemented a complementary Energy Management Operating System.
Ford has moved to a single-group ISO 14001 certification for its plants in North
America. All plants and Ford Customer Service Division facilities in North America
share this group certification. Likewise, all other regions (South America, Europe,
and Asia Pacific Africa) share single-group certifications. Group certification saves
time and money, with no degradation in plant environmental performance.
Ford continues to use the Global Emissions Manager (GEM) database, which
provides a globally consistent approach for measuring and monitoring
environmental data. This system helps us track our efforts to reduce water
consumption, energy use, carbon dioxide emissions and the amount of waste sent
to landfill. The data that GEM provides and the level of analysis it allows also helps
us set more effective environmental management targets and develop more specific
strategies for improving environmental performance. We are continuing to add
metrics and tracking systems to GEM to further enhance our environmental
management objectives.
For more on our environmental management systems, see Facilitating and Measuring
Progress. For more on our plant development standards, see Green Buildings. And
for information on our plans to develop plants in Asia, please see Focus on Asia.
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Governance
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Climate Change
Governance
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Climate Change Governance
The climate change issue is managed through governance systems at all
levels of the company. The Sustainability Committee of our Board of
Directors regularly reviews Ford’s actions related to climate change.
Our plans for addressing climate change – whether relating to our products, facilities
or policies – are highlighted and agreed to at the highest levels of Ford’s executive
management through the Business Plan Review process. Related emerging issues
are reviewed as needed in Special Attention Review meetings. In addition, strategic
product direction related to climate change goals is provided by a senior executive
committee, made up of vice president and executive stakeholders, who guide the
development of the vision, policy and business goals. (See Governance and
Management Structures.)
Related executive planning teams are responsible for developing detailed and
specific policy, product and technical analyses to meet objectives. These teams
base their plans on scientific data and promote actions that will help achieve the
company’s environmental ambitions, recognizing the need to use a holistic
approach to effectively protect the environment. Metrics have been established and
are reviewed regularly to ensure satisfactory progress. We have also developed
strategic principles to guide our approach. See the Climate Change section for more
information on how we are managing this critical issue.
Public Policy
Stakeholder Engagement
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Governance
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Every day, government officials around the world make decisions that
impact Ford. As a global automotive company, it is important that we
have a voice in policies that affect our business in the countries in which
we operate, and that Ford be recognized as a credible, leading source of
information as those policies are formulated. Across a range of issues –
including manufacturing, climate change, energy security, human rights,
trade, tax policies, education and vehicle safety, among others – we
strive to be part of the solution by supporting policies that are
economically, environmentally and socially sustainable for Ford and for
the world. Informed policy makes for better policy, whether at the
international, national, regional, state or local level. The Ford policies
discussed in this section are outlined in our Code of Conduct Handbook,
which applies to Ford globally.
Participation in the
Policy-Making
Process
Public Policy
Positions
Stakeholder Engagement
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Policy-Making
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Participation in the Policy-Making Process
Ford seeks to be an active participant in the political process in a manner
that is transparent and supports our business interests. On issues of
highest priority for us, we stay in regular contact with legislators and
regulatory officials in our major markets, to share with them our interests
and perspectives and offer expert input into the policy-making process.
Our Government Affairs office oversees these lobbying activities.
Membership in Coalitions and Associations
Ford belongs to a broad range of partnerships and coalitions, as well as industry and
trade associations (such as the Alliance of Automobile Manufacturers), that lobby in
the legislative and regulatory realms on behalf of their members. Working with others
in these types of organizations enables Ford to better leverage our resources on
issues of importance to us, and to develop and promote policies that have
potentially far-reaching benefits for industry and society.
Of course, we do not always agree with every position taken by these organizations.
In cases where we don’t agree, we have to determine if, on balance, we agree with
enough of the organization’s positions that we should continue to engage with them.
And, we always reserve the right to speak with our own voice and make our own
positions clear, even when they may not align with the positions of associations to
which we belong.
Ford Policy on Political Contributions
Ford Motor Company does not make contributions to political candidates or political
organizations as a matter of policy, but may do so in limited cases in some non-U.S.
countries where it has operations. Company resources are not employed for the
purpose of helping elect candidates to public office, even when permitted by law.
Nor do we take positions for partisan political purposes – that is, specifically for the
purpose of advancing the interest of a political party or candidate for public office.
These policies remain unchanged, notwithstanding the U.S. Supreme Court’s
January 2010 decision that loosened restrictions on corporate independent
expenditures.
With proper executive approval, Ford may contribute to support or oppose a U.S.
state or local ballot proposal, if such contributions are permitted by law and if the
issue is of significant interest or importance to the company. Information with
respect to contributions made in connection with ballot questions and referenda is
publicly available through the appropriate local or state reporting authorities.
We do encourage employees to participate in political and governmental affairs, and
recognize that company efforts and programs to encourage employee participation
must fully respect the right of employees to use personal time as they choose, and
decide the extent and direction of their political activities. The Ford Motor Company
Civic Action Fund (the “Ford PAC”), which is supported by voluntary donations from
Ford employees, gives campaign contributions to national, state and local political
candidates from both major political parties in the U.S. The company pays the
solicitation and administrative expenses of the Ford PAC, which are minimal, as
permitted by law.
All contributions made to the Ford PAC and all distributions from the Ford PAC are in
compliance with Federal Election Commission (FEC) and applicable state
regulations. A list of the Ford PAC’s contributions made during 2013 can be found at
the FEC website.
Decisions about political contributions by the Ford PAC are made by Ford’s
Governmental Affairs office, in accordance with business objectives that support our
competitiveness in the global automotive industry. Ford PAC contributions are used
to support issues directly related to manufacturing and Ford business objectives. All
People
Ford Around the
World
Ford PAC candidate contributions in excess of $3,000 must be approved by the
Ford PAC Political Contributions Committee, an eight-member, cross-functional
group of Ford employees representing a range of organizational levels.
Ford complies fully with all laws and rules governing our employees’ interactions with
officials at all levels of government (federal, state and local). Furthermore, all of our
contact and dealings with government officials must not only comply with all
applicable laws, but also with our global corporate Policies and Code of Conduct.
Note that under federal law, foreign nationals are prohibited from making
contributions in connection with any U.S. election and are thus not eligible to join the
Ford PAC.
Home Our Blueprint for Sustainability Governance Public Policy Participation in the Policy-Making Process
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Sustainability
Management
Public Policy
Participation in the
Policy-Making
Process
Public Policy
Positions
Stakeholder Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Public Policy Positions
This section summarizes Ford’s positions on key public policy issues
currently under discussion in the U.S. Two important topics are not
addressed here: Climate change policy is discussed in the Climate
Change Policy and Partnerships section, and policy regarding
sustainable raw materials is discussed in the Sustainable Raw Materials
section.
On this page
Non-CO2 Tailpipe Emissions
Undesirable Chemicals
Manufacturing Policy
Vehicle Safety
Human Rights
International Trade
Education
Electrification
Non-CO2 Tailpipe Emissions
In the U.S., the Environmental Protection Agency (EPA) and the California Air
Resources Board (CARB) regulate smog-forming tailpipe emissions, including
hydrocarbons, nitrogen oxides, carbon monoxide and particulate matter. California
finalized Low Emission Vehicle III Standards in 2012, and the EPA issued Tier 3
emissions and fuels standards in early 2014.
We will continue to work with the agencies through their regulatory processes to help
develop rules that are both effective and feasible. In setting tailpipe emission
regulations, consideration of other vehicle rules such as fuel economy and
greenhouse gas standards and safety standards must be taken into account to
ensure that the total package of requirements is workable.
Ford continues to oppose technology mandates that seek to impose quotas or limits
on the production or sale of vehicles with specified powertrain technologies.
Regulatory efforts to dictate market outcomes, or to pick technology “winners” and
“losers,” have never produced a successful outcome. Manufacturers need the
flexibility to build the kinds of vehicles that the marketplace demands based on
consumer preferences and other external factors. Emissions standards should be
performance-based and should be designed to enable manufacturers to introduce
vehicles with an array of different, affordable technologies.
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Undesirable Chemicals
The European Union’s REACH program (Registration, Evaluation, Authorization and
restriction of CHemical substances) regulates and seeks to phase out chemicals of
concern. More and more countries have adopted similar regulations, including
Turkey, Romania, China, Japan, Taiwan, South Korea and Canada.
In the U.S., the Senate and House have both proposed bills since 2010 to overhaul
the Toxic Substances Control Act, which was first enacted in 1976, but to date none
have passed. The state of California passed a “safer consumer products” law (the
Green Chemistry Initiative), which took effect in late 2013, which will require
manufacturers of selected products (so called “priority products”) sold in California
to identify safer alternatives to a potential range of 1,200 chemicals known to be
harmful to public health and the environment. The California law will also phase in a
requirement that manufacturers whose priority products contain listed chemicals of
People
Ford Around the
World
concern must conduct an “alternative assessment” and replace the chemicals of
concern with safer alternatives, or explain to state regulators why the chemicals of
concern are needed and warn consumers or undertake steps to mitigate the
public’s exposure to those substances. Vermont has proposed a similar green
chemistry law, which has not yet passed but is expected to. The California law and
the Vermont bill, with their requirements of alternative assessments, go beyond
REACH-like statutes, which mandate simply removing or phasing out substances of
concern.
In January 2009, the United Nations implemented regulations requiring a globally
harmonized system (GHS) of classification and labeling of chemicals. In the U.S.,
implementation of the GHS requirements starts with employee training, which must
be completed by the end of 2013. By June 1, 2016, employers must be in full
compliance with the revised Hazard Communication Standard (HCS), including
complete training of employees on new hazards and/or revisions to workplace
hazard communication programs.
We believe that regulatory requirements for the phase-out of undesirable chemicals
need to be prioritized and implemented in a workable manner. Government and
industry resource constraints mean that not all chemicals of concern can be
addressed at once. Moreover, manufacturers and suppliers need adequate leadtime to identify replacement substances that are more environmentally friendly than
the ones they replace, and also to design and engineer components that
incorporate these new substances. Ford will continue to work with regulatory
agencies to help develop rules that target the highest-priority chemicals first, and
that drive steady progress toward the elimination of chemicals of concern in an
effective and efficient manner.
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Manufacturing Policy
Manufacturing is a critical driver of economic growth, providing jobs and tax
revenue, creating new products and technologies, and promoting overall prosperity.
About 70 percent of all the research and development investment in the U.S. comes
from the manufacturing sector. Ford alone spends $5 billion on research and
development annually. We believe that a strong manufacturing base – with its
attendant focus on engineering, science and technology innovations – is important
not only for national prosperity but for energy independence, energy security and
sustainability.
A variety of policy areas impact the success of U.S. manufacturing, and it is
important that Ford informs U.S. policy makers shaping a climate for economic
growth, regulatory certainty and a strong foundation for U.S. exports. Integrated
elements of a competitive U.S. manufacturing agenda include the following:
Corporate tax reform: The U.S. has the highest corporate tax rate among
developed countries. A lower rate allows U.S. companies to compete on a level
playing field and frees up capital that can be reinvested in new products,
technologies and manufacturing innovation.
Regulatory efficiency and certainty: Ford’s continued investment in the U.S. is
enhanced by a stable and predictable regulatory environment for safety, fuel
economy and greenhouse gas emissions that balance our shared policy goals,
economic realities and consumer acceptance. A performance-based, datadriven approach to regulation is critical as we develop emerging technologies
such as vehicle-to-vehicle communications and driver assist features. We need
efficiency in the regulatory process that provides certainty and avoids a
patchwork of state regulations that can undermine efficiency – often with no
societal or environmental benefit. When multiple regulators exist, we need to
work together to ensure that we ultimately develop standards that are
achievable and consistent with one another so that compliance costs are
minimized.
Trade: Ford has supported every free trade agreement approved by the U.S.,
and Ford is the leading vehicle exporter in the U.S. As noted below, we support
strong free trade policies – enabling market access and prohibiting currency
manipulation In addition, trade agreements also can help shape and harmonize
regulations. A U.S.–E.U. trade agreement that pursues regulatory harmonization
and mutual recognition of standards would enhance both regions’
competitiveness in today’s global marketplace.
Training and Education: We need to continue training our work force and
encourage education in math, science and engineering if the U.S. is to remain
competitive and innovative. In our hourly work force, continued “up-skilling” is
critical to maintaining our competitive performance. Existing federal training
programs should be flexible, work closely with states, and prioritize incumbent
worker training.
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Vehicle Safety
At Ford, safety is one of the key principles that inform and guide our every design
and engineering effort. We are committed to continuous improvement in vehicle
safety; we are also actively involved in driver education and efforts to promote safer
roadways. Ford will continue working with governments and the public to help
further reduce auto accident and fatality rates, which in 2012 increased from the
historic lows of 2011. (Early estimates from the U.S. National Highway Traffic Safety
Administration project that traffic fatalities in 2013 declined to nearly the 2011 level.)
At Ford, we take our commitment to safe driving seriously and recognize that driver
distraction is an important safety issue. Extensive research shows that manually
operating electronic devices, such as cell phones, that are not integrated into the
vehicle can divert a driver’s eyes from the road and cause drivers to take their
hands off the steering wheel, increasing the risk of a crash substantially. That is why
Ford pioneered the use of hands-free, voice-activated technology to help drivers
keep their hands on the wheel and eyes on the road. It is also why Ford was the first
automaker to support a national ban on the use of hand-held devices while driving;
we also support graduated driver license programs that restrict cell phone use and
text messaging by new drivers, as discussed below. We go further by educating
young drivers across the country about safe driving techniques through our Driving
Skills for Life program. And we try to lead by example; Ford has a corporate policy
prohibiting the use of hand-held mobile devices while driving company-owned
vehicles.
Ford is rapidly expanding its research on connected vehicles that can wirelessly talk
to each other, when appropriate, to warn of potential dangers, to enhance safety
and identify impending traffic congestion for more efficient driving. Ford participates
in field tests in the U.S. and Europe to aid in the development of these nextgeneration vehicle-to-vehicle and vehicle-to-infrastructure communication
technologies. We are also working closely with governments, standards
organizations and other automakers globally to develop harmonized standards
around the world to help deliver these technologies as quickly, safely and affordably
as possible.
Ford strongly supports Graduated Driver Licensing (GDL) programs in the U.S. as a
means of helping to reduce crashes, injuries and fatalities involving novice teen
drivers. The most effective GDL programs require a minimum learner permit age of
16, an intermediate license until age 17, and at least 65 hours of supervised training,
in addition to prohibiting night-time driving after 8 pm and banning all teenage
passengers for intermediate drivers. All U.S. states have adopted some level of GDL
requirements, though not all states have chosen to adopt all GDL elements. Ford
encourages every state and the District of Columbia to adopt strong GDL programs,
including information on safety belt use and the dangers of impaired and distracted
driving.
See the Vehicle Safety and Driver Assist Technologies section for more on our
vehicle safety technologies and activities.
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Human Rights
Ford is committed to respecting human rights everywhere we operate, because it is
the right thing to do and it strengthens our business in the long run. We are a leader
in addressing human rights and working conditions in the auto industry. As
discussed on the Policy Letters and Directives page, our commitment to human
rights is embodied in our Policy Letter 24: Code of Human Rights, Basic Working
Conditions, and Corporate Responsibility.
In 2008, we joined the United Nations Global Compact, a framework for businesses
committed to aligning their operations and strategies with 10 universally accepted
principles in the areas of human rights, labor, the environment and anti-corruption.
And for several years, we have worked with leaders of the U.S. Department of State’s
human rights programs and the U.S. Department of Labor to explore how to
encourage multinational companies to act as a positive force in protecting human
rights in global trade, both through work in their own supply chains and through
advocacy. We have also consulted with these agencies on how the U.S. government
can encourage the protection of human rights through its purchasing practices.
Several states have passed local legislation to prevent human trafficking, and we are
watching for a federal regulation. Ford supports the underlying goals of human
rights legislation, and where appropriate, we are participating in sector-specific
initiatives and with international organizations to systematically evaluate supply
chains to determine the most effective measures to combat human rights violations.
For more on our commitment to human rights, see Human Rights in the Supply
Chain.
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International Trade
As a global automaker, Ford has a strong interest in issues relating to international
trade. With manufacturing facilities in the Americas, Europe, and Asia Pacific Africa,
sales in all key global markets and a global supply chain that moves parts
worldwide, we are a strong supporter of trade liberalization. Free trade is
foundational to our business model. In fact, the auto sector is the largest exporter of
goods in the U.S., and Ford is the largest exporter within the sector.
Ford has supported every free trade agreement (FTA) ratified by the U.S.
government since the U.S. first began free trade negotiations in the mid-1960s.
To further increase U.S. exports and support American jobs, we believe a new
approach to trade is required that puts U.S. manufacturing at the forefront. Given
the importance of manufacturing to the U.S. economy, Ford supports a
manufacturing-driven trade strategy that:
Drives innovation and delivers economic opportunity to its citizenry by
maintaining a vibrant manufacturing sector as its cornerstone; and
Enables U.S. manufacturing to compete on a level playing field against the best
competition from around the globe.
Finally, we believe 21st century trade deals should work to remove 21st century trade
barriers. The elimination of trade-distorting policies such as currency intervention
and manipulation must be included in any trade initiative. Currency manipulation
provides foreign automakers with an export subsidy of several thousand dollars per
vehicle, while at the same time acting as the ultimate nontariff barrier, protecting
their market from imports. Ford believes the market should set currency exchange
rates – not governments.
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Education
Ford understands that global competitiveness depends on the ability of our K-12
educational systems and post-secondary institutions to prepare a 21st century work
force. With baby boomers beginning to retire in large numbers, and many highskilled jobs going unfilled, improving the quality and performance of our schools has
become an urgent issue facing communities large and small across the country.
Within these communities, too many students are disconnected and unsuccessful in
schools that struggle to be as engaging and relevant as they need to be. Add to that
the considerable anxiety being generated by an economy in transition – from
industrial- to knowledge-based – and education emerges as a critical factor in
securing financial health and prosperity for individuals, communities and the nation.
Ford recognizes the importance of these issues and supports public policies and
initiatives that are designed to mobilize educators, employers and community
leaders to bring communities together to transform the entire educational system.
These programs provide students with real-world learning opportunities that help
them:
Develop essential higher-order skills, such as critical thinking, problem solving,
communication, innovation and creativity;
Make connections between the academic subjects taught in the classroom and
their application in the real world;
Make meaningful connections to higher education; and
Build more sustainable communities by involving local business and community
organizations to create service-based academic projects that make learning
more applicable to real-world situations and positively impact the community.
By helping communities address this most critical challenge, Ford continues its long
tradition of leading and supporting educational initiatives that empower students,
strengthen communities and benefit the economy. See the Investing in Communities
section for more information on the programs we support.
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Electrification
As advanced technology vehicles – such as hybrids, plug-in hybrids and all-electric
vehicles – emerge onto our highways and roads, manufacturers must work together,
and with governments as appropriate, to set standards for certain technical aspects
of these new vehicles, to enable the market for them to proceed forward smoothly.
Consider, for example, when we go to a gas station, we take for granted that the
pump nozzle is a size that will work with our vehicle. Early on, a standard size and
configuration had to be developed and agreed to across all automobile and
gasoline pump manufacturers, so that drivers could have a hassle-free experience
when they went to fill up. As demand for and availability of plug-in electric vehicles
continues to rise, it is similarly important that consistent standards be put in place
regarding the technical aspects of these vehicles.
In North America, the Society of Automotive Engineers (SAE), with Ford’s
participation, successfully aligned all original equipment manufacturers (OEMs) on a
standard charge connector and communication protocol that enables all plug-in
vehicles to use common charge points. This allows all public charge stations to be
compatible with all vehicle manufacturers’ products. For Ford, it enables our plug-in
vehicles to charge a fully depleted battery in 2.5 to 3.5 hours. The same approach is
under consideration in Europe and China. For faster charging, the SAE (again with
Ford’s participation) also approved a standard plug and interface to enable future
equipped vehicles to charge their battery in 20 minutes or less. In Europe, the
standards organizations adopted this same “fast-charge” framework, called the DC
Combo System. Ford continues to participate in standards work to harmonize
wireless charging globally.
Ford is also working with other OEMs and suppliers to provide a common database
of charge point locations for display within vehicles’ navigation systems. And, we
and the industry are working collaboratively with the Obama administration and the
U.S. Congress to address the challenges associated with the deployment and
commercialization of electric-drive vehicles and infrastructure. In 2013 we signed
onto the U.S. Department of Energy’s pledge to increase vehicle charging
infrastructure available in workplaces across the country in January 2013. As part of
this program we are installing 200 electric vehicle charging stations at Ford facilities
in the U.S. and Canada in 2014.
We have also taken a standards approach in the design of the Ford-branded charge
stations from Leviton or AeroVironment. These charge stations not only meet the
standards referenced above, but work with all of our plug-in products (i.e., plug-in
electric vehicles and battery electric vehicles) and can be used in indoor, outdoor,
residential and commercial use throughout U.S. and Canada. In Europe, a similar
relationship has been established with Schneider Electric consistent with our
European deployment of electrified vehicles.
See Electrification: A Closer Look for more information about our collaborative
approach to encouraging the development of electric vehicles.
back to top
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Stakeholder Engagement
We have sustained, interdependent relationships with several distinct
categories of stakeholders: employees, customers, dealers, suppliers,
investors and communities. Also important is our relationship to “society,”
which includes government agencies, nongovernmental organizations
(NGOs) and academia. We identified these categories of stakeholders
through internal analysis and discussion during the early phases of
developing our sustainability programs. This section describes who our
primary stakeholders are and how we engage with them. See the People
section for further discussion of our stakeholders.
Sustainability
Governance
Sustainability
Management
Public Policy
Employees
Investors
Stakeholder
Engagement
Engaging with These
Stakeholders
Customers
Suppliers
Communities
Dealers
Employees
As of year-end 2013, we employed approximately 181,000 individuals and
had 65 plants around the world. (Included in the number of plants are
those of our consolidated joint ventures.) Substantially all of the hourly
employees in our Automotive operations in the U.S. are represented by
unions and covered by collective bargaining agreements. Most hourly
employees and many nonmanagement salaried employees of our
subsidiaries outside the U.S. are also represented by unions. These unions
are key partners with Ford in providing a safe, productive and respectful
workplace.
181,000
Employees
Ford faces workplace health and safety challenges similar to those of many
multinational manufacturing companies. These challenges include, for
example, establishing and reinforcing high, common expectations for the
safety of our employees worldwide. Most of our manufacturing facilities
have joint union/management safety committees that guide the
development and implementation of safety programs in their operations.
Customers
Ford’s customers make us who we are. In 2013, we sold more than 6.3
million vehicles to our customers worldwide.
6.3 Million
Ford Around the
World
We serve three primary types of customers: individual retail consumers,
small business customers and large commercial fleet customers. We will
continue to expand our products and services for these existing customers
while working simultaneously to gain new customers in emerging markets.
Dealers
Our dealers are the face of Ford to our customers and communities. They
are key employers and contributors to local economies. Ford and Lincoln
dealers in the U.S. alone employed 170,000 individuals at the end of 2013,
with an annual payroll of more than $7 billion. Worldwide, we had 11,772
Ford and Lincoln dealerships at the end of 2013.
Vehicles
11,772
Dealers
Suppliers
Suppliers are an integral part of our business, and our success is
interdependent with theirs. We rely on 1,100+ global production suppliers
to provide many of the parts that are assembled into Ford vehicles.
Another 11,000+ supplier companies provide a wide range of
nonproduction goods and services, from industrial materials to computers
to advertising.
Over
$100 Billion
Annual Buy
Our supply base is increasingly global. We are expanding production in
several regions to serve the sales growth that is expected to occur in
emerging markets. We are also expanding our sourcing in these lowercost emerging markets, as a way to serve both local markets and the
global supply chain. These changes, and our efforts to ensure good
working conditions in our supply chain, are discussed in detail in the
Supply Chain section of this report.
Investors
Our success as a company directly affects our approximately 144,000
investors, and we have been focused on improving Ford’s financial health.
More information on our investors is available in the Financial Health
section of this report.
143,770
Stockholders
We continue to maintain open communication with the investment
community. We regularly host conference calls and participate in key
automotive conferences during the year. During 2013, Bob Shanks, Ford’s
chief financial officer, held a special briefing for investors and the media to
discuss details of the 2012/13 Sustainability Report and answer questions.
In addition, our Investor Relations website is a good source of information
for investors. It contains various company reports, a schedule of events
and investment information.
Communities
Our company impacts the communities in which we operate in numerous
ways, from the employment we provide and the taxes we pay, to the
environmental and safety performance of our operations, to the ways in
which we support and participate in civic life. Responsibly managing these
impacts is not just about being a good neighbor; it is fundamental to the
success of our business.
65
Plants Worldwide
The communities in which we operate are composed of a diverse range of
individuals and groups. They include our customers, our employees, our
business partners and their employees, government regulators, members
of civil society and community organizations, and those individuals who
live and work around our facilities, among others. Developing and
maintaining positive relationships with these varied groups is an important
factor in our reputation and operational efficiency.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Our Blueprint for
Sustainability
Overview
Our Strategy
Materiality Analysis
Our Value Chain and Its
Impacts
Governance
Sustainability
Governance
Sustainability
Management
Public Policy
Stakeholder
Engagement
Engaging with
These Stakeholders
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Engaging with These Stakeholders
Stakeholder engagement takes place in countless formal and informal
ways every day across our company, from meetings with local community
groups to market research with customers to gatherings of Ford dealers
and suppliers.
At the corporate level, we use a variety of mechanisms to engage with stakeholders
on sustainability issues to help us better understand the broader societal issues that
our company addresses. Some of these mechanisms are informal and ad hoc. In
fact, simply picking up the telephone to discuss an issue with any of the numerous
sustainability-related organizations or individuals with whom Ford has a relationship
is a part of our standard protocol.
Indeed, the very process of engaging with stakeholders on our Sustainability Report
has led to expanded and enhanced information in the report in a number of areas,
including our positions on key public policy and other issues.
Some of our more formal engagement mechanisms include the following:
The creation of forums to gather stakeholder input on our activities,
challenges and performance. We work with stakeholder committees to help
shape and provide feedback on our Sustainability Reports. For example,
working with a Ceres Stakeholder Committee is one of the important ways we
get input from stakeholders – including environmental groups, engaged
shareholder groups and investors – to inform and shape our reporting approach
and our materiality analysis. We have also organized meetings with individuals
and groups of stakeholders to solicit input on the key sustainability challenges
and opportunities facing Ford. These and other engagements have provided
valuable feedback on our sustainability strategy.
Outreach on emerging and ongoing issues of particular importance to Ford
or our stakeholders. We believe we have taken a thoughtful approach to our
stakeholders as we work through challenging issues. On the increasingly
important issue of water availability, for example, we held a “water futuring”
workshop in 2013 with approximately 40 of our employees and outside
stakeholders, to examine scenarios about water in the years ahead. Stakeholder
input has also been critical to the development and testing of our approach to
human rights and carbon dioxide reductions, among other issues.
Engagement with local stakeholders in the communities in which we
operate as part of our Code of Human Rights, Basic Working Conditions
and Corporate Responsibility assessment process. Read more about our
community engagement in our Communities section.
Consultation with organizations that have implemented campaigns
targeting Ford. We are not currently being targeted by organizations
implementing campaigns. However, in the past we have benefited from the
alternative perspectives presented during these consultations.
Engagement with rating and ranking organizations in the investment
community. This has provided insight into external perspectives on some
important issues and our relative performance in addressing them.
Offering new product test-drive opportunities and advanced product
reveals to our employees, who, in turn, communicate about our vehicles to
their friends and families. Read more about our employee engagement efforts
in the People section.
Stakeholder
Communities/Society
65 plants worldwide*
*Includes our Genk Assembly Plant, which will close at the end of 2014; does
not include two plants in the U.K. that closed during 2013.
Communications Forums
Community Relations Committees
Interactions with governments
Membership in associations
Dialogues with nongovernmental organizations
Ford Around the
World
Investors
143,770 stockholders*
*Common stockholders as of February 7, 2014.
Investment community forums
Quarterly earnings communications
Annual shareholders’ meeting
Annual report
Proxy statement
SEC filings (e.g., 10-K, 10-Q, 8-K)
Customers
6.3 million vehicles
Suppliers
1,100+ production suppliers
11,000+ nonproduction suppliers
Over $100 billion annual buy
Dealers*
Ford: 10,707
Ford–Lincoln (combined): 880
Lincoln: 185
Total: 11,772
Consumer Insight process
Customer care programs
Dealer interactions
Top supplier meetings
Aligned Business Framework supplier dialogue sessions
Supplier quality roundtables
Supplier Diversity Development Networking
External supplier organizations, such as the Automotive Industry
Action Group and the Original Equipment Suppliers Association
Intranet communications
Brand sales and service representatives
Brand Dealer Councils
Dealer roundtables
President’s Circle
Salute to Dealers
*Worldwide dealerships, as of December 31, 2013.
Advertising and public service announcements
Employees
Town hall meetings
Approximately 181,000 employees*
*As of December 31, 2013
Labor/management committees
Pulse survey
Union representation
Intranet surveys and chats
Executive Diversity Council
Local Diversity Councils
Employee Resource Groups
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Year in Review
Our Blueprint for
Sustainability
Financial Health
Overview
“Going Further”
Our Financial Health
Customer Satisfaction and
Quality
Global and Regional Quality
Improvements
Ford Future Competitiveness
Focus on Asia
Ford Motor Credit Company
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Financial Health
As our financial security strengthens, we are investing in our
products, our people and our communities. The financial health of
our company has a ripple effect that goes well beyond our business
itself as we work toward profitable growth for all.
Read more about OUR APPROACH TO FINANCIAL HEALTH
Mobility Solutions
Data
Case Study: The Future of
Pickup Trucks
Voice: Larry Fink
A TECHNOLOGY COMPANY
Our cars, utilities and trucks are more technologically connected than ever. Everything we do is based on technological
innovation – whether it is quality, fuel efficiency, safety, smart design or value – the hallmarks of our One Ford plan.
Read more about PRODUCT COMPETITIVENESS
OUR PERFORMANCE PROGRESS
In 2014, we will launch 23 new or
We reported 2013 full-year pre-tax
significantly refreshed vehicles to
profit of $8.6 billion1 (excluding
special items), driven by the highest
customers around the world – the
most in a single year in more than a
Automotive pre-tax profit in more
century.
than a decade and continued solid
profit from Ford Credit.
To support our aggressive growth
We increased market share in the
strategy and meet demand for our
world’s two largest automotive
vehicles, we are adding jobs in
markets – China and the U.S. – as
several key regions – 11,000 in the
well as in South America. We
U.S. and Asia combined in 2014 –
improved our retail car share in
and building new facilities.
Europe, a region with challenges but
where we believe we are on track to
return to profitability in 2015.
See more at FORD’S GOALS, COMMITMENTS AND STATUS
OUR MANUFACTURING CAPABILITIES
We are rapidly expanding our advanced manufacturing capabilities and boosting global production to meet consumer
demand. By 2017, we will increase our global flexible manufacturing to produce, on average, four different models at
each plant around the world, allowing for greater adaptability based on varying customer demand.
Read more about OUR PLANT INVESTMENTS
Case Study: REMAKING THE F-150
Voice: LARRY FINK
When it came time to update the F-150, one of Ford’s
most important products, we faced a pivotal
question: How do you improve on such a successful
vehicle? Do you change it incrementally or take a
leap forward? We chose the leap forward approach,
reinventing the 2015 F-150 as the toughest, smartest
Chairman and Chief Executive Officer, BlackRock
“Financial sustainability demands that companies be
mindful of their social and environmental impact. By
monitoring their own impact (and that of others),
companies are better able to assess both risks and
opportunities, giving their shareholders, customers
and most capable F-150 yet.
and employees a distinct advantage.”
OUR GROWTH IN ASIA PACIFIC
Today, one in every five vehicles we sell globally is in Asia Pacific. By 2020, it will be one in three. To keep pace with this
enormous growth, we are building new plants and expanding existing ones, hiring workers, growing our dealer
networks, and further developing our supply chain across China, India and Thailand.
Read more about OUR GROWTH IN ASIA PACIFIC
OUR BLUEPRINT FOR MOBILITY
Our Blueprint for Mobility sets near-, mid- and long-term goals for solutions to the challenges facing mobility systems
now and in the future as the world becomes more populated and urbanized.
Read more about OUR MOBILITY WORK
2013 HIGHLIGHTS
6.3 million
2 millionth
Ford vehicles sold around the world –
EcoBoost® produced.
16 vehicles every 60 seconds.
1. For additional information, see Ford Motor Company’s Annual Report on Form 10-K for the year ended December 31, 2013.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Financial Health
Overview
“Going Further”
Our Financial Health
Customer Satisfaction and
Quality
Global and Regional Quality
Improvements
Ford Future Competitiveness
Focus on Asia
Ford Motor Credit Company
Mobility Solutions
Data
Case Study: The Future of
Pickup Trucks
Voice: Larry Fink
Financial Health
Climate Change and the
Environment
Water
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Supply Chain
People
Ford Around the
World
Overview
The F-150 and the Mustang: two iconic Ford vehicles with storied legacies
at our company. The descendant of our first true pickup back in 1925, the
Ford F-Series (including the F-150) has been the best-selling truck in
America for 37 years running. The Mustang, the original “pony car” of the
20th century and arguably the heart and soul of the Ford brand,
celebrated its 50th anniversary in April 2014.
Yet even with these classics, we are revamping and adapting technologies and tools
to stay ahead of customer interests, all while building in elements that make the
vehicles – and indeed our own company – more sustainable. The 2015 F-150, for
example, is the first pickup made with a high-strength steel frame and aluminumalloy body, resulting in a weight reduction of up to 700 pounds. The new 2015
Mustang, which will be sold in Europe and Asia for the first time, will offer buyers the
choice of a turbocharged 2.3L EcoBoost® engine, delivering more horsepower and
torque with less fuel. (Read more about the F-150 in this case study.)
And these are just two of many examples of innovation as we stay true to our One
Ford plan, the output of which is great products, a strong business and a better
world. Our One Ford plan is built on a compelling vision, a comprehensive strategy
and relentless implementation. At the center of our One Ford plan is the priority to
accelerate development of new products that our customers want and value.
Nowhere is that acceleration more evident than in our 2014 product launch
schedule. Over the course of 12 months, we will launch 23 new or significantly
refreshed vehicles to customers around the world – the most in a single year in more
than a century and more than double the 11 global vehicle launches in 2013. (See
graphic below.) To support our aggressive growth strategy and meet demand for
our vehicles, we are adding jobs in several key regions – 11,000 in the U.S. and Asia
combined in 2014 – and building new facilities. In 2014, we will open our Changan
Ford Assembly Plant No. 3 and Changan Ford Transmission Plant in Chongqing,
China, the Camaçari Engine Plant in Brazil, as well as the Ford Otosan Yenikoy
Assembly Plant in Turkey. We are continuing with our largest manufacturing
expansion in the last 50 years.
The growth in 2014 comes on the heels of one of our company’s best years ever. We
reported 2013 full-year pre-tax profit of $8.6 billion1 (excluding special items), driven
by the highest Automotive pre-tax profit in more than a decade and continued solid
profit from Ford Credit. We increased market share in the world’s two largest
automotive markets – China and the U.S. – as well as in South America. We
improved our retail car share in Europe, a region with challenges but where we
believe we are on track to return to profitability in 2015.
As our financial security strengthens, we are investing in our products, our people
and our communities. The financial health of our company has a ripple effect that
goes well beyond our business itself as we work toward profitable growth for all.
In 2013, our company launched 11 new or significantly refreshed vehicles globally,
pushed forward on our comprehensive plan for restoring profitability in Europe,
invested for further growth in Asia Pacific and continued our work on sustainable
mobility.
2013 Snapshot: Financial Health
$8.6 billion
full-year pre-tax profit, excluding special items
OUR BLUEPRINT FOR MOBILITY
Our Blueprint for Mobility sets near-, midand long-term goals for solutions to the
challenges facing mobility systems now
and in the future.
Case Study: THE FUTURE OF
PICKUP TRUCKS
In 2013, Ford reinvented the Ford F-150,
America’s favorite truck. The all-new F150 is the toughest, smartest and most
capable F-150 ever – setting the standard
for the future of trucks.
6.3 million
Ford vehicles sold around the world. That’s 16 vehicles every
60 seconds
11
new or significantly refreshed vehicles launched globally
Nearly
6,500
new hourly and salaried employees in the U.S. to support new
products, growth and investment
6,000
combined hourly and salaried jobs to be added in Asia Pacific
in 2014
2 millionth
EcoBoost® produced
Henry Ford: 150 Years Later
On July 30, 2013, we marked the 150th anniversary of the birth of Henry Ford,
whose innovative ideas revolutionized transportation and brought mobility to the
masses. Many historians credit him with creating a middle class in America. His
high minimum wage – revolutionary at the time – set a precedent for fair
distribution of company wealth that influenced later management practices.
While he initially struggled to get Ford Motor Company on solid financial footing,
Henry Ford broke through with the Model T, which debuted in October 1908.
More than 15 million of those vehicles were built and sold as Ford’s company
put the world on wheels.
The innovative sprit of Henry Food took root in many other forms after the
success of the Model T, including the following:
The moving assembly line: In 1913, Henry Ford introduced the first moving
assembly line for cars. Within 18 months, the amount of time needed to
build a Model T went from 12.5 man-hours to 1.5 man-hours, ushering in the
modern auto industry.
$5 workday: To reduce high turnover rates among workers, Henry Ford
more than doubled their pay in 1914, from $2.34 for a nine-hour day to $5
for an eight-hour day.
Vertical integration: To improve quality, Henry Ford sought to own, operate
and coordinate all the resources needed to produce complete automobiles.
This principle, known as vertical integration, was put into practice in 1927
with the Model A.
His spirit of innovation continues to guide Ford Motor Company today, reflected
in our lineup of vehicles, in new technologies such as Ford SYNC ®, and in fuelefficient EcoBoost® engines.
2014 Product Launches Compared With 20132
All new and significantly refreshed products.
1. For additional information, see Ford Motor Company’s Annual Report on Form 10-K for the year
ended December 31, 2013.
2. Regions not additive to global total.
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SUSTAINABILITY REPORT 2013/14
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Quality
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Ford Motor Credit Company
What does it mean to “Go Further?”
At Ford, it means pushing ourselves to deliver great products that build a
strong business and a better world. Go Further is our global brand
promise that exemplifies our company’s culture and identifies what makes
Ford unique. It’s a pledge that we make to our colleagues, to our
customers and to our communities.
To put this into perspective, One Ford is our road map and plan while “Go Further” is
the promise behind our efforts. More than just a tagline, Go Further is also a way to
express three characteristics that link back to our company’s heritage: people
serving people, ingenuity and attainability. At Ford, we strive to Go Further through
our interactions with our customers, employees, dealers, suppliers, investors and
communities.
Mobility Solutions
Data
Case Study: The Future of
Pickup Trucks
Voice: Larry Fink
We’re also going further by making innovations, such as affordable fuel technologies,
available to everyone – not just to a select few who can afford to pay premium
prices.
Since we introduced Go Further in early 2012, we have embedded it into the culture
of our company, allowing us to make an even deeper emotional connection with our
customers and our employees while conveying our mission in a simple and effective
manner.
A global brand promise makes sense for a company whose products are truly global
in scope. For many decades, we acted as a collection of regional companies, with
products tied to specific markets. Today, our globalized platforms, and vehicles
such as the Ford Fiesta, Focus, C MAX, Escape/Kuga and Fusion/Mondeo, have
created a clear and consistent identity for Ford in the world marketplace, allowing us
to speak to consumers in a single voice and communicate a single promise.
As we discuss in the Blueprint for Sustainability section, our One Ford plan, coupled
with our global brand, enables us to advance our sustainability strategy while
revitalizing the financial health of our company as a whole. Our sustainability
strategy and our overall One Ford business strategy are fundamentally linked.
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People
Our financial results tell a story of a company that is growing and
improving its fiscal health. For the full year, our pre-tax operating profit of
$8.6 billion (excluding special items) was among the best in our history
and Automotive operating-related cash flow hit a record, since at least
2001. These full-year results reflect an Automotive sector operating profit
that was the highest in more than a decade, with record profits in North
America and Asia Pacific Africa since at least 2000, about break even
results in South America, and a loss in Europe – but a lower loss than the
prior year. Ford Credit was solidly profitable.
In 2014, we are continuing to invest to create innovative products such as the all-new
F-150 to ensure Ford has the freshest and most attractive product line-up in the
industry. At the same time, we are also investing to expand our portfolio into new
markets, as well as adding capacity, where appropriate, to satisfy increasing
demand. As a result, 2014 will be a solid year for the company and a critical next
step forward in implementing our One Ford plan to continue delivering profitable
growth for all.
Meanwhile, our global product process is saving us money while enabling faster
development of new vehicles and more efficient delivery of new technologies in our
core markets. Significant progress has been made and continues on our
commitment to consolidate platforms. In 2007, we utilized 27 different vehicle
platforms. We now have 15 total platforms and are on track to meet our target of
nine global core platforms. We are able to reinvest the savings of this platform
consolidation back into product development, introducing more products at a faster
product cadence – and better profitability.
For the fourth straight year, Ford was the best-selling brand in America. According to
R. L. Polk data, the Focus was the No. 1 selling vehicle nameplate in the world in
2013, thanks to its continued strength in Europe and a rapidly expanding Asian
market. And, we continued to sell the world’s top-selling pickup truck – the F-Series,
which has seen significant improvements in fuel efficiency. In early 2014, we
unveiled the re-invented 2015 F-150 pickup with a high-strength steel frame and
aluminum-alloy body.
Today, we are equally known for our competitive products in all segments of the
market, including small and midsize cars as well as sport utility vehicles and our topselling pickup trucks. For each of our new or significantly refreshed vehicles, we
continue to offer a powertrain with leading fuel economy. And, we’re offering
customers choices of the fuel-efficient systems that work best for them – from
EcoBoost®-powered gasoline vehicles to hybrids to electrified vehicles. More than
90 percent of Ford’s North American lineup is available with an EcoBoost® engine.
After receiving investment grade ratings from Moody’s and Fitch in
2012, we received our Ford Blue Oval back. It had been put up as
collateral in 2006 to secure an $18.5 billion credit agreement.
Four of the major credit rating agencies, including Standard & Poor’s,
now rate us as investment grade.
Financial Progress
In another sign of our financial progress, and consistent with our plan to provide
regular growing dividends that are sustainable over an economic or business cycle,
we doubled our quarterly stock dividend in 2013 and announced an additional 25
percent increase in early 2014. We had reinstated the dividend in 2012 after
suspending it in 2006. The dividend is an important component of our vision of
Ford Around the
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Greening Our Products
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profitable growth for all – customers, employees, dealers, suppliers, investors and
communities.
Also as a result of our strong financial performance, in the U.S. we paid record profitsharing payments to about 47,000 eligible U.S. hourly employees. Profit-sharing
payments were approximately $8,800 per eligible employee on a full-year basis.
Individual profit-sharing payments, which were made on March 13, 2014, were
higher or lower based on employee-compensated hours.
In addition, in 2013, we made $5 billion in cash contributions to our worldwide
funded pension plans, up $1.6 billion compared with 2012. For 2014, cash
contributions to funded plans are expected to be $1.5 billion globally. This is $3.5
billion lower than in 2013, reflecting Ford’s improved funded status.
Worldwide at year-end 2013, our pension plans were underfunded by $9 billion,
about $6 billion of which is associated with our unfunded plans. In total, this
represents an improvement of nearly $10 billion compared with the status at yearend 2012, driven primarily by higher discount rates and cash contributions.
In the U.S., our market share was up 0.5 percentage points to 15.7 percent of the
industry. Our strong U.S. vehicle sales in 2013 reflected our balanced portfolio of
fuel-efficient vehicles, as our passenger cars, utilities and trucks each reported
gains. Cars were up 10 percent, utilities were up 9 percent and trucks expanded 13
percent. Retail sales across the country were up 14 percent, with strongest growth
on the West Coast.
Market share increased slightly in South America – from 9.0 percent in 2012 to 9.3
percent in 2013 – and retail market share in Europe increased from 7.2 percent in
2012 to 8.2 percent in 2013 (based on the five major markets). For the year, Ford
was the second best-selling car brand in the traditional 19 markets we tracked in
Europe for the sixth consecutive year. And in Asia Pacific Africa, market share went
up from 2.8 percent in 2012 to 3.5 percent in 2013 driven by growth in China.
Adding Jobs
To support our growth and manufacturing expansion, we are hiring in North America
and Asia Pacific.
In North America, we created approximately 14,000 jobs during 2012 and 2013
alone as part of our largest hiring initiative since the beginning of the new
millennium. In 2013, we hired nearly 3,000 salaried employees in the U.S. – most of
them technical professionals to work in product development, manufacturing, quality
and information technology. We expect to hire about 6,000 employees in Asia
Pacific in 2014, the vast majority of them hourly employees.
As we expand our product lineup of fuel-efficient vehicles, we need more people in
critical areas, such as engineering, vehicle production, computer software and other
information technology functions. To attract new team members, we are expanding
our use of social media to reach new, technology-savvy workers, and we’re stepping
up our efforts to reach military veterans. See the People section for more on
employment at Ford.
Globally, we’re continuing to add new jobs in Asia Pacific. However, in Europe we
had to make the difficult decision to close three plants, affecting approximately 13
percent of our European work force (excluding Russia).
Plant Investments
A critical component of our recent business strategy has been our focus on
realigning production with demand. This has meant retooling some facilities as
flexible manufacturing sites, allowing for multiple types of products to be built on the
same line. In some cases, this has also meant retooling facilities that previously built
large trucks and sport utility vehicles (SUVs) to instead manufacture smaller and/or
more energy-efficient vehicles. To these ends, and in conjunction with our 2011
bargaining agreement with the UAW1, we estimate we will invest $6.2 billion in U.S.
plants by 2015.
For example, we invested $550 million to overhaul our Michigan Assembly Plant,
which formerly built two full-size SUVs. Today, it is the only manufacturing site in the
world to build vehicles with five different fuel-efficient powertrains on the same line.
The plant is setting a new global standard for flexible manufacturing. More than 80
percent of the tooling in the plant’s body shop can be programmed to produce a
variety of body styles, allowing us to quickly adjust the mix between models as
customer preferences change.
We are rapidly expanding our advanced manufacturing capabilities and boosting
global production to meet consumer demand. By 2017, we will increase our global
flexible manufacturing to produce, on average, four different models at each plant
around the world, allowing for greater adaptability based on varying customer
demand. Also in 2017, virtually all Ford vehicles will be built off nine global core
platforms, boosting manufacturing efficiency while giving customers the features,
fuel efficiency and technology they want.
The benefits of our platform strategy are more products, faster product introductions,
and better profitability. Optimizing platform count lets us increase volume per
platform, improve our engineering efficiencies, and gain efficiencies of scale for
ourselves and for our suppliers.
Other recent plant investments in the U.S. include the following:
In early 2014, we announced we are investing $500 million to add 300 jobs and
upgrade our Lima Engine Plant in Lima, Ohio, to support production of our allnew 2.7-liter EcoBoost® engine for our next-generation 2015 F-150.
In early 2014, we announced we will add 350 new jobs and invest $80 million at
our Kentucky Truck Plant to meet demand for our F-Series Super Duty trucks.
The $80 million will pay for facility upgrades and retooling that will boost
production capacity by 15 percent.
We are investing $150 million and adding approximately 350 new jobs at our
Buffalo (New York) Stamping Plant for new subassemblies, equipment
upgrades and refurbishing.
We are investing $359 million at Dearborn and $1.1 billion at Kansas City for the
F-150 and the all-new 2015 Transit van.
We have committed $168 million at Ohio Assembly for the 2016 Ford F-650/F750 medium-duty trucks.
We’re committed to growth in other parts of the world, too. To meet increasing
demand in the Asia Pacific region, for example, we are building six new plants – four
in China and two in India.
Map: New Ford facilities between 2012 and 2015 (projected openings)
2012
2014
1 – CAF Chongqing #2 Assembly Plant, China
5 – Camaçari Engine Plant, Brazil
2 – Craiova Engine Plant, Romania
1 – CAF Chongqing #3 Assembly Plant, China
3 – Ford Thailand Manufacturing Plant, Thailand
1 – CAF Chongqing Transmission, China
2013
1 – CAF Chongqing Engine Plant, China
4 – JMC Nanchang Assembly, China
6 – Ford Otosan Yenikoy Assembly Plant, Turkey
2015
7 – Sanand Assembly Plant, India
7 – Sanand Engine Plant, India
8 – CAF Hangzhou Assembly, China
9 – Ford Sollers Elabuga Engine Plant, Russia
10 – JMC Xiaolan Engine Plant, China
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
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Focus on Europe
In Europe, we are in the process of implementing our transformation plan
as announced in late 2012. Our actions are designed to increase cost
efficiencies, address manufacturing overcapacity, accelerate product
development and introduction, and strengthen our brand.
Focus on Europe
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We completed the planned closures of two manufacturing facilities in the U.K. in
2013 and we will close our Genk, Belgium, manufacturing facility at the end of 2014.
We recognize the impact our actions have on many employees and their families,
and we have been working together with all stakeholders as we make these
changes to our business in Europe. In total, 6,200 positions – or about 13 percent of
Ford’s European work force (excluding Russia) – are affected from the plant
closures in 2013 and 2014, including the salaried head-count reduction equivalent
of 400 positions in late 2012. Wherever possible, we have been achieving employee
reductions through enhanced employee separation programs and, with regard to
our U.K. facilities, voluntary means and redeployment to other Ford locations.
The plant closures will reduce our installed European vehicle assembly capacity,
excluding Russia, by 18 percent (or 355,000 units) and yield gross annual savings
of $450 million to $500 million.
Rightsizing manufacturing footprint and cost efficiency is very important, but cost
actions alone are not enough. This is why our One Ford transformation plan for
Europe focuses on all elements of the business – product, brand and cost.
We continue to strengthen our brand through wide-ranging efforts. For full-year 2013,
our European retail sales – sales to private customers – increased 14 percent,
driving our retail market share up a full percentage point to 8.2 percent (based on
the five major markets). The improvement in retail sales was the result of a strategic
shift in 2013 to target healthier sales channels and reduce sales to rental fleets and
reduce dealer self-registrations. Retail sales are more profitable and better for brand
image and residual values.
Our retail success speaks to the strength of our new vehicles and products, and
demonstrates the importance of continuing to invest in new vehicles even in the
most difficult economic environments. Forty-three percent of all Ford vehicles sold in
Europe in 2013 were either new or significantly refreshed models, including the
B MAX, Fiesta, Focus Electric, Kuga, Transit Connect, Tourneo Connect, Transit
Custom, Tourneo Custom and Explorer in Russia.
Ford is continuing its aggressive new vehicle and technology rollout in all segments
and markets. In late 2013 we committed to accelerate our new vehicle introductions
in Europe with at least 25 new vehicles in five years from September 2012,
accelerated from 15 new vehicles in five years announced in late 2012. This
includes the launch of 10 new vehicles in 2014.
We’re starting to see some early green shoots of economic recovery in Europe, but it
is still very slow and fragile. In 2014 the market could be anywhere from 14 million to
15 million in our Europe 20 markets, compared to 13.8 million in 2013. But any
recovery will be slow and modest. We’re still only projecting a 15 million market in
2015, far away from the 18 million industry market in 2007.
Ford of Europe’s return to profitability is supported by the following:
A gradual recovery in European vehicle industry volumes;
Improved margins through a strengthened brand and a richer product mix;
Improved segment share with the launch of our expanded portfolio of sports
utility and commercial vehicles, covering more market segments; and
A more efficient manufacturing footprint, including significantly improved plant
utilization.
People
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The Europe transformation plan continues to progress well and the business unit
remains on track to achieve profitability in 2015.
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The Lincoln Motor Company
The Lincoln Motor Company is wooing new customers as we compete in
the category known as “affordable premium.” Reintroduced in late 2012,
Lincoln is focusing on the largest and fastest-growing segments of the
luxury market, with the intention of having all-new entries competing in 90
percent of the premium industry by 2015. The global premium industry
overall is projected to grow by 39 percent by 2017, with China playing a
key role. By 2017, the U.S. and China will represent 50 percent of the
global premium industry.
We remain committed to reinventing Lincoln into a world-class luxury brand. Our
Lincoln brand transformation began with the Lincoln MKZ, which was completely
redesigned for 2013. The Lincoln MKZ is the first of four all-new vehicles that we will
be launching through 2016 as part of our reinvention. The Lincoln MKZ was named
2013’s best compact premium vehicle in the J.D. Power Automotive Performance,
Execution and Layout (APEAL) Study, with March 2014 year-to-date sales in the
United States up 145 percent year over year.
In 2014, we are adding the Lincoln MKC to the Lincoln lineup in the United States,
providing an entry in the important small premium utility segment, which is fast
growing in both the United States and China.
In 2013, we began selling the all-new Lincoln MKZ in Korea and we plan to begin
selling Lincoln in China in the second half of 2014.
Lincoln Motor Company was purchased in 1922 by Edsel Ford from its founder,
Henry Leland. During its early years, Edsel worked with numerous custom-body
suppliers to make Lincoln one of the most distinctive luxury brands in the industry,
with motorcars that were considered urbane, sleek and elegant. The revitalization of
the Lincoln brand marries this heritage with our most modern technologies to meet
the needs of savvy consumers who have many choices.
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Overview
“Going Further”
Our Financial Health
Focus on Europe
The Lincoln Motor
Company
Product
Competitiveness
2013 Sales and
Highlights
Customer Satisfaction and
Quality
Global and Regional Quality
Improvements
Ford Future Competitiveness
Focus on Asia
Ford Motor Credit Company
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Case Study: The Future of
Pickup Trucks
Voice: Larry Fink
People
Our financial turnaround has been based largely on our ability to deliver
high-quality, innovative and desirable products everywhere we operate,
in both mature and rapidly growing markets. To further our progress, we
are continually improving quality and customer satisfaction, and
anticipating and responding to changes in customer demand. We have
aligned our product development, manufacturing and marketing
organizations worldwide to deliver the right products to the right markets
as efficiently as possible.
We see ourselves as much as a technology company as a car company, and our
cars, utilities and trucks are more technologically connected than ever. Everything
we do is based on technological innovation – whether it is quality, fuel efficiency,
safety, smart design or value – the hallmarks of our One Ford plan.
We’re leveraging technology to change the way people think about midsize cars. We
started this journey in 2005 with an all-new Ford Fusion that was designed to win
market share from popular Japanese midsize sedans. In the years since, we have
continued to improve the Fusion, adding hybrid and plug-in hybrid models that are
bringing more new buyers to the brand than any other Ford vehicle.
The global Ford lineup is now one of the most extensive in the industry and includes
a full spectrum of offerings from innovative small cars (B-platform products), such as
the Fiesta, to large, commercial trucks sold around the world.
We have realigned our capabilities to deliver better products faster than ever before.
We are continuing our investment in flexible manufacturing, which reduces costs for
each new product and lets us shift production at an individual plant from model to
model to respond to changes in customer demand quickly.
The C MAX Solar Energi Concept
In early 2014, we announced a concept car that draws power from the ultimate
renewable source: the sun. The C MAX Solar Energi Concept is a first-of-itskind sun-powered vehicle with the potential to deliver the best of what a plug-in
hybrid offers – without depending on the electric grid for fuel. Instead of
powering its battery from an electrical outlet, the Ford C MAX Solar Energi
Concept harnesses the power of the sun by using a special concentrator that
acts like a magnifying glass, directing the sun’s rays to solar panels on the
vehicle roof.
The concept vehicle takes a day’s worth of sunlight to deliver the same
performance as the conventional C MAX Energi plug-in hybrid, which draws its
power from the electric grid. By using renewable power, the Ford C MAX Solar
Energi Concept is estimated to reduce the annual greenhouse gas emissions a
typical owner would produce by four metric tons.
The concept car is a collaboration project of Ford, San Jose, California-based
SunPower Corp. and Atlanta-based Georgia Institute of Technology.
The technology displayed in the C MAX Solar Energi Concept represents a
promising outlook for the future of sustainable mobility and our efforts to curb
climate change.
The All-New Transit
We recently introduced our all-new 2015 Transit van, which will achieve an
average of 25 percent better fuel economy and haul at least 300 pounds more
than the previous E-Series.
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Greening Our Products
Greening Our Operations
The van will provide professional tradespeople and commercial fleet customers
unmatched fuel economy, innovative new configurations and leading versatility
in the expanding commercial vehicle market. With global commercial vehicle
sales expected to grow by 4.8 million over the next several years to 21 million
units annually by 2017, Transit represents a major opportunity.
For North America, Transit will eventually replace the E-Series nameplate, first
sold in 1961 as Ford Econoline and America’s best-selling commercial van for
33 years. In other global markets, this all-new vehicle will replace popular,
market-specific Transit models first sold in 1965, and the best-selling
commercial vehicle in Europe.
Transit also is joined by the upgraded 2014 Ford Transit Connect, which
pioneered the small van market in the United States.
We’re going from an exclusively gasoline engine lineup of two V8s and a V10 in
the E-Series to offering customers a standard 3.7L V6, the same 3.5L
EcoBoost® engine offered in the Ford F-150 and an all-new 3.2-liter “Power
Stroke” diesel option.
Ford will offer Transit’s 3.7L V6 with a compressed natural gas/liquid propane
gas (CNG/LPG) prep kit to assist customers running their vehicles with this
abundant, affordable, clean fuel alternative.
The 2015 Ford Transit will be built at the recently upgraded Kansas City
manufacturing facility.
Giving Customers a Choice
Ford offers customers a range of electric vehicles to meet their needs.
We offer six electrified vehicles in the U.S: the all-electric Focus Electric, the Fusion
Energi and C MAX Energi plug-in hybrids, and three hybrid electric vehicles. We
launched the Focus Electric in Europe in 2013 and plan to launch the C MAX
Energi plug-in hybrid and a hybrid electric version of the Ford Mondeo in Europe in
2014. We plan to launch electric vehicles (EVs) in other global markets in coming
years. See the Portfolio Approach section for more details.
EcoBoost® Production
In September 2013, Ford celebrated a manufacturing milestone: We produced our 2
millionth EcoBoost engine since the launch of the line four years earlier. Growing
customer demand for EcoBoost-powered vehicles in major markets worldwide is
driving engine production higher. Factory output now averages more than 100,000
engines per month, up from 65,000 in 2012.
EcoBoost technology combines smaller overall engine size with turbocharging, direct
injection and variable valve timing to bring customers outstanding performance and
fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy
than larger-displacement gasoline engines.
The Ford global EcoBoost engine family includes the 1.0L three-cylinder; 1.5L, 1.6L
and 2.0L four-cylinder engines; the powerful 3.5L V6; and the recently announced
new 2.3L four-cylinder (Mustang, MKC) and 2.7L V6 (F-150). The technology is
available in every region Ford serves worldwide and is offered on approximately 80
percent of our global nameplates.
To meet demand, we’ve invested nearly $200 million to build 2.0L EcoBoost engines
at our Cleveland, Ohio, engine plant. In Europe, we are doubling production
capacity at our Cologne, Germany, engine plant to more than 1,000 engines a day.
This is in response to robust demand for the 1.0L EcoBoost engine, which was
named International Engine of the Year in 2012 and 2013 by a panel of auto
journalists. The Cologne plant has also begun production of the 1.0-liter EcoBoost
for the North American market. The 2014 Ford Fiesta is the first vehicle available in
the U.S. with the 1.0L EcoBoost engine. We also produce the 1.0L EcoBoost at our
engine plants in Craiova, Romania, and Chongqing, China.
Our Sustainable Technologies and Alternative Fuels Plan, which highlights how we
will meet our product carbon dioxide reduction goal, has positioned us to lead in our
industry and will help us meet new regulatory emissions standards. In the U.S.,
government regulations will require approximately 35.5 mpg (fleet average) by the
2016 model year – a 30 percent improvement from the 27 mpg required for 2011
models. As consumer demand for smaller vehicles increases, we need to provide
the vehicles people want, and provide them profitably, in order to remain a
sustainable business.
Global Ford EcoBoost Engine Production – Total Since Launch
(as of September 2013)
Plant
Engine
Production
Cologne/Craiova
1.0-liter
284,000
Bridgend/Craiova
1.5-liter/1.6-liter
549,000
Valencia
2.0-liter
532,000
Cleveland
3.5-liter
635,000
Total
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© 2014 Ford Motor Company
2,000,000
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SUSTAINABILITY REPORT 2013/14
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Financial Health
Financial Health
Business Unit
2013
Wholesales
(in
thousands)
Percent change from
2012
North America
3,088
+11%
“Going Further”
Focus on Europe
Water
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Supply Chain
People
Ford Around the
World
2013 Sales and Highlights
Overview
Our Financial Health
Climate Change and the
Environment
2013 Highlights
In the United States, our market share was up 0.5 percentage points to 15.7% of the
industry.
Ford was the number-one selling brand of utilities in America for the third straight
year.
The Lincoln Motor
Company
Our F-Series was America’s best-selling truck for the 37th year.
Product Competitiveness
2013 Sales and
Highlights
Customer Satisfaction and
Quality
South America
538
+8%
We introduced global products, such as the Focus, with additional global products
to come.
Europe
1,360
+1%
Ford was again the second best-selling car brand in the traditional 19 markets we
tracked in Europe.
Britain and Germany were our highest-volume markets.
Global and Regional Quality
Improvements
Ford Future Competitiveness
Asia Pacific
Africa
1,344
Focus on Asia
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© 2014 Ford Motor Company
+30%
We had highly successful launches of our all-new Kuga and EcoSport small utilities.
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Customer Satisfaction and Quality
Quality is one of the four pillars in our approach to great products: quality,
safe, smart and green. Meeting our quality strategic priorities, including
customer satisfaction with our products, is a central mission of all of our
employees. Quality priorities are also central to our sales, service and
vehicle financing operations, which affect customers’ satisfaction with
vehicle purchase, service and financing experiences.
At Ford, improving quality is a daily activity. We have worked tirelessly to improve
quality over the past decade, and we have made great strides in overall quality. We
use an extensive Global Quality Operating System (GQOS) at every stage of vehicle
development and manufacture to make sure that our vehicles meet or exceed
customer expectations.
We begin designing for quality from the very earliest stages of every vehicle
program. Years before a new model rolls off the assembly line, we define the right
features and content to include based on extensive customer research, and we
validate that our vehicle designs and manufacturing processes will deliver vehicles
that meet or exceed customer expectations. Our engineers use a suite of high-tech
design tools and virtual manufacturing technology to detect and avoid potential
issues. We also undertake extensive testing of vehicle prototypes to ensure
customers will experience the highest level of quality in our products. We continue to
evaluate and fix any quality problems that may arise after our vehicles are sold. We
evaluate every customer claim, and use this information to develop and implement
effective solutions. We also gather feedback from our customers using survey tools
that track and evaluate our quality and customer satisfaction performance.
Despite these efforts, we had some quality and customer satisfaction issues in 2013.
For example, we had 16 recalls in 2013. In the past several years, we have been
dramatically increasing the innovative technologies in our vehicles, the number of
new models we introduce, and the speed with which we release them. In addition,
we are boosting production in the U.S. and other regions to match growing demand
for our vehicles. All of these trends increase the pressure on both our own and our
suppliers’ design, production and quality systems.
We have been working hard to rectify all quality and customer satisfaction problems
and deliver on our promises to consumers. For example, we responded to customer
complaints about the fuel economy of the 2013 C MAX Hybrid. Although we
developed the fuel economy label for the C MAX Hybrid following the U.S.
Environmental Protection Agency’s labeling rules, we voluntarily changed the way
we test and label the 2013 C MAX Hybrid’s fuel economy to better match
performance and improve customer satisfaction. Because this voluntary step
resulted in miles-per-gallon values different from the original C MAX Hybrid label,
Ford is making a goodwill payment to current 2013 C MAX Hybrid owners for the
estimated average fuel cost of the difference between the two labels, up to $550.
We also recalibrated the powertrain software of the C MAX Hybrid to improve fuel
economy performance. These modifications are being made at the dealership for
2013 C MAX Hybrids and are included in the factory setting for 2014 vehicles. And
we made additional changes to the 2014 C MAX that will enhance the vehicle’s fuel
efficiency, including improved transmission efficiency and aerodynamics.
We have worked hard to create a culture of cooperation and focus on solving any
problems — not passing blame or pointing fingers — so that when quality issues
arise, we can address them quickly and effectively. We strive to ensure that we learn
from every quality issue so that our overall performance continues to improve. For
example, although we know that introducing new products quickly is critical, we also
have to take the time to make sure everything about new vehicles is just right before
they go to market. We track our progress on quality through a combination of
internal and external measurements that assess how we are doing and where we
can improve. The Global Quality Research System (GQRS), which tracks customer
satisfaction and “things gone wrong,” is our primary quality survey.1 It is
implemented for us by the RDA Group, a market research and consulting firm based
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in Bloomfield Hills, Michigan. We also subscribe to J.D. Power and Associates’ Initial
Quality Survey and Automotive Performance, Execution and Layout (APEAL) Study.
Furthermore, we track warranty claims and costs internally. Global and regional
quality improvements are detailed in this section.
1. The GQRS study is conducted quarterly, with scores assessed from survey responses
collected from vehicle owners by the RDA Group, a consulting firm.
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© 2014 Ford Motor Company
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Financial Health
Financial Health
Climate Change and the
Environment
The following are key measures of our vehicle quality:
“Going Further”
Global Warranty Spending
Customer Satisfaction and
Quality
Global and Regional
Quality Improvements
Ford Future Competitiveness
Focus on Asia
Ford Motor Credit Company
Mobility Solutions
Water
Vehicle Safety
Supply Chain
Global and Regional Quality Improvements
Overview
Our Financial Health
Global warranty spending per unit decreased 3.4 percent in 2013, compared
with 2012.
Global warranty costs increased by $365 million over the last four years (from
year-end 2009 to year-end 2013). Warranty costs are expected to decrease by
16 percent from 2013 to 2018.
GQRS Initial Quality (Three Months in Service) Report 2013
In 2013, global full-year customer satisfaction was 72 percent, the same as in
2012.
In 2013, global full-year “things gone wrong” (TGW) was 1,388 per 1,000
vehicles compared with 1,373 in 2012, an increase of 1 percent.
Data
Case Study: The Future of
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In North America in 2013:
Customer satisfaction was 78 percent compared with 79 percent in 2012.
Voice: Larry Fink
Full-year TGW was 1,650 per 1,000 vehicles compared with 1,514 in 2012, an
increase of 9 percent.
The number of Ford Motor Company safety recalls decreased from 24 in 2012 to
16 in 2013; the number of affected units also decreased from 1.4 million to 1.2
million. Warranty spending increased by 3.2 percent in 2013, compared with
2012.
Ford’s customer satisfaction with dealership sales experiences improved 1 point
in 2013 compared with 2012 and 7 points since 2006. Customer satisfaction
with vehicle service experiences declined by 1 point from 2012 to 2013, but has
increased 7 points overall since 2006.
In Europe in 2013:
Customer satisfaction increased to 71 percent in 2013, up 3 percentage points
from 2012.
Full-year TGW improved significantly to 1,302 per 1,000 vehicles compared with
1,573 in 2012, a 17 percent improvement.
Sales satisfaction with dealer or retailer remained the same as in 2012. Service
satisfaction with dealer or retailer increased by 1 point from 2012 to 2013.1
Warranty spending decreased by 13 percent compared with 2012.
In Asia Pacific in 2013:
Customer satisfaction increased to 68 percent, up 1 percentage point compared
with 2012.
Full-year TGW was 946 per 1,000 vehicles compared with 870 in 2012, a 9
percent increase.
Sales satisfaction with dealer or retailer improved by 6 points from 2012 to 2013.
Service satisfaction with dealer or retailer improved by 9 points in that time.
Warranty spending decreased by 0.5 percent compared with 2012.
In South America in 2013:
Customer satisfaction was 65 percent in 2013, the same as 2012.
Full-year TGW was 1,723 per 1,000 vehicles compared with 1,416 in 2012, a 22
percent increase.
People
Ford Around the
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Warranty spending increased by 7 percent compared with 2012.
Owner Loyalty
Owner loyalty is a measure of customers disposing of one Ford product and buying
a new Ford product. In the U.S., owner loyalty increased in 2013 to 49.9 percent
compared with 47.7 percent in 2012. In Europe, Ford owner loyalty decreased
slightly to 51 percent from 52 percent in 2012.
1. European sales and service satisfaction with dealers and retailers are net promoter scores
based on 24 European markets, including Austria, Belgium, Czech Republic, Denmark,
Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, the Netherlands, Norway,
Poland, Portugal, Romania, Russian Federation, Slovenia, Spain, Sweden, Switzerland, Turkey
and the United Kingdom.
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© 2014 Ford Motor Company
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Quality
Global and Regional Quality
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Competitiveness
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Ford Around the
World
Ford Future Competitiveness
While the world may seem stagnated by gridlocked governments and
economic uncertainty, the truth is that we live in an era of constant
change. Across the globe, citizens and brands are stepping up to make
things happen through innovation, collaboration and perseverance.
Ford, for example, is launching 23 new or significantly refreshed products worldwide
in 2014. While it once took five years to bring a new product to market, it now takes
only 36 months. This accelerated pace is part of a broader sustained explosion in
technology and innovation worldwide.
Notably, this new era of rapid change demands a corresponding mindfulness of the
precious resources we too often take for granted: our time, our health, our
population and our planet. Out of a world of hyper-stimulation, a culture of reflection
is emerging, driving us to re-examine what matters most.
The marketplace is inundated with disruptive technology, such that even dramatic
innovations are now viewed as commonplace. At the same time, consumers are
increasingly drawn to the way things were, driving demand for nostalgia-based
products and services.
To remain relevant and competitive in the long run, we need to prepare for a future
that looks significantly different from the present. As we think about the forces that
will shape global markets in the years to come, we look at many factors, including
consumer trends, business risks, and other inputs into and outcomes of our
materiality analysis. This analysis has reinforced our belief that profound shifts are
underway that will fundamentally reshape both the markets for our products and
services, and the constraints under which auto manufacturers will operate in the
future. One obvious driver of change is population growth: The United Nations
predicts that the global population will reach 9 billion by 2050 and increase to 10.1
billion by 2100. Another is the shift in the locus of rapid economic growth from more
mature markets to evolving economies in China, India, Brazil and other countries.
(See Focus on Asia for insight into our growth in that region.)
These trends, along with advances in conventional and renewable energy
technologies, are leading to significant shifts in energy supply and demand, several
of which are highlighted in the World Energy Outlook 2013, a publication of the
International Energy Agency (IEA):
Despite widespread efforts to use energy more efficiently, energy demand is
projected to grow by one third by 2035 (from 2011) with India and countries in
Southeast Asia taking the lead in driving consumption higher.
Energy-related carbon dioxide emissions are projected to rise by 20 percent to
2035, leaving the world on track for a long-term average temperature increase
of 3.6 degrees Celsius, far above the internationally agreed 2-degree (Celsius)
climate target.
We believe we have taken a responsible course to plan our products based on doing
our part to achieve climate stabilization. Our comprehensive water strategy takes
into account water-related risks and opportunities across our value chain.
To meet the needs of our customers and contribute to addressing the global
sustainability issues of the future, we are applying our core competencies, including
innovation and partnership-building, to develop solutions for future mobility that
reflect the realities of a changing world.
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© 2014 Ford Motor Company
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Focus on Asia
Snapshot: Ford in Asia Pacific
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$6.7 billion
Total Asia Pacific Africa investment by 20151
4
New plants under construction in China
Focus on Asia
Ford Motor Credit Company
Mobility Solutions
2
New plants under construction in India
Data
Case Study: The Future of
Pickup Trucks
50
Voice: Larry Fink
New Ford vehicles and powertrains to region by 2015
15
New cars and SUVs to China by 2015
6,000
New hires in region for 2014
49 million
Anticipated annual vehicle sales in the Asia Pacific Africa region by 2020
Asia offers tremendous opportunities for our company. The fastest-growing markets
for automobiles are in rapidly developing countries, especially China and India.
China will remain the largest car market in the world for the foreseeable future, and
India is projected to be the third-largest market in the world for the coming decade.
By 2020, annual vehicle sales in the Asia Pacific Africa region will likely reach 49
million vehicles, with about 32 million of them in China.2
We estimate that 60 to 70 percent of Ford’s growth in the next 10 years will come
from this part of the world. Today, one in every five vehicles we sell globally is in
Asia Pacific. By 2020, it will be one in three. Between now and the end of the
decade, there will be a total driving age population of 2 billion in Asia Pacific,
including 1.15 billion in China and 500 million in India, with their average annual
income beyond the vehicle ownership threshold level (equal to approximately
$5,000 per capita GDP3).
To keep pace with this enormous growth, we are building new plants and expanding
existing ones, hiring workers, growing our dealer networks, and further developing
our supply chain across China, India and Thailand.
We are investing $6.7 billion in Asia Pacific and currently employ some 23,000
Ford Asia Pacific Africa
Ford Around the
World
people in our wholly owned and consolidated joint ventures in the region. We are
building or have recently opened 10 new plants in Asia Pacific – seven in China, two
in India and one in Thailand. By 2015 we’ll have the capacity to produce 2.7 million
vehicles in the region.
In 2014, we will open our Changan Ford Automobile (CAF) Chongqing #3 Assembly
Plant and CAF Chongqing Transmission Plant in Chongqing, China – our largest
manufacturing concentration outside of Michigan.
To fuel all of this growth, we plan to hire about 6,000 employees in Asia Pacific in
2014, the majority of them hourly. We also have announced plans to expand our
research and development facility in China, where we now have our regional
headquarters, boosting the number of employees by more than 50 percent through
2018. We plan to add approximately 200 new employees each year, bringing the
number of research and development employees to around 2,000 people.
Our strategy in Asia Pacific continues to be to grow aggressively with an expanding
portfolio of global products with manufacturing hubs in China, India and Thailand.
Our market share in the region was a record 3.5 percent for 2013, up by 0.7
percentage points compared with 2012. The improvement was driven by China,
where our market share for the full year rose to a record 4.1 percent, up by 0.9
percentage points compared with 2012.
Global Industry Growth By Region*
Asia Pacific will account for about 47 percent of global industry
by the end of the decade and over 60 percent of our future
growth.
* Data provided by IHS Automotive
** Percentages shown for China reflect percent of global industry volume
In China, Ford manufactures and sells passenger vehicles through its joint venture
Changan Ford Automotive (CAF), in which it has a 50 percent stake. Commercial
vehicles like the Ford Transit are manufactured and sold through Jiangling Motors
Corporation (JMC). Ford owns a 32 percent stake in JMC.
In 2013, we added about 100 dealers in China, bringing the total number of Ford
dealers in China to over 600. This doesn’t include new Lincoln dealers in China,
which we are in the process of recruiting. We will be bringing the Lincoln portfolio to
China in the second half of 2014 to tap into the luxury car segment in one of the
world’s most important auto markets.
In India, meanwhile, the number of dealers is projected to grow by 22 percent
between 2013 and 2015. India is becoming a global export hub for Ford.
Asia Pacific Ford Dealer Network Plan
* Includes Thailand, Indonesia, Philippines, Vietnam and Malaysia
1. In U.S. dollars for the time period of 1995 through 2015.
2. IHS Automotive
3. In 2005 constant dollars at the purchasing power parity exchange rate.
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© 2014 Ford Motor Company
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Ford Motor Credit Company
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Voice: Larry Fink
People
Ford Motor Credit Company
Established in 1959, Ford Motor Credit Company is a wholly owned
subsidiary of Ford Motor Company that offers automotive financial
services to dealerships and customers around the world. Its profits and
distributions help support Ford’s business, including vehicle
development.
Ford Credit’s focus is on supporting the sale of Ford and Lincoln vehicles, providing
financial services to 5,200 Ford and Lincoln dealers and more than 3.8 million retail
customers as of year-end 2013. The company has about 6,200 full-time employees
and provides financing in approximately 100 countries.
Ford Credit’s strong business practices enable it to finance customers across the
credit spectrum, as well as successfully work with investors to fund the business.
These practices and strong servicing also drive loyalty. Independent U.S. studies
show that Ford Credit customers are more loyal to Ford, Lincoln and the brands’
dealers than customers who utilize other financing.
Data
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Ford Credit also works on issues of interest to its stakeholders including the
following:
Credit Availability: Ford Credit provides financing for qualified dealers and
consumers; it has utilized consistent and prudent credit standards for many
years. Proprietary originations and collections models enable Ford Credit to
finance a broader range of customers than if it used credit scores alone. The
company provides world-class servicing.
Compliance: Ford Credit uses responsible, consistent and transparent
practices globally. The company has a culture of compliance and is committed
to following both the letter and the spirit of the law. Ford Credit believes it
maintains all required material licenses and permits, and it monitors proposed
changes to relevant legal and regulatory requirements to remain compliant.
Through governmental relations efforts, Ford Credit also attempts to participate
in the legislative and administrative rule-making process on regulatory initiatives
that affect finance companies.
Consumer Education and Focus: Ford Credit is a long-standing supporter of
and participant in financial education through organizations such as the
American Financial Services Association (AFSA) program MoneySKILL, an
online money management course for use with high school and college
students, and Americans Well-Informed on Automobile Retailing Economics
(AWARE), an AFSA industrywide group of which Ford Credit is a founding
member. The company also participates in Junior Achievement; the Jump$tart
Coalition, which is dedicated to building financial literacy starting at a very
young age; the Detroit Branch of the Federal Reserve Money Smart program;
and other community and educational forums. Ford Credit’s financial literacy
workshop, “The 10 Ways to Achieve Financial Success,” is presented across
the United States by company volunteers to community and school groups,
trade shows, conventions and other events. Ford Credit’s website includes
information in English and Spanish to help consumers make informed decisions
about vehicle financing.
Customer Privacy and Service: Ford Credit has a policy regarding customer
information and privacy and uses systems and procedures to maintain the
accuracy of customer information and to protect it from loss, misuse or
alteration. Ford Credit provides training and communications to educate
personnel about privacy requirements. Beyond protecting customer privacy,
Ford Credit continuously works to provide a superior service experience,
including programs offering payment deferrals following natural or other
disasters.
Technology and Process Improvements: Ford Credit continuously improves
processes and uses technologies that drive efficiency and sustainability. These
processes and technologies include customer services that facilitate online
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credit applications, electronic contract signing, paperless invoices, electronic
payments and online account management; electronic document storage; and
software tools and telephony technologies to enhance responsiveness and
increase satisfaction for dealers and customers.
Business Continuity: Ford Credit maintains business continuity plans
throughout the company to continue critical operations and deliver seamless
dealer and customer service in the event of a business interruption.
Community: Ford Credit has a long-standing commitment to the communities in
which it does business. This includes providing structured work experience
programs for young people. Ford Credit employees also participate in
numerous community activities globally. Examples include personal finance
training in schools and community organizations; environmental projects such
as river cleanup, park and school beautification and recycling; JDRF walks to
benefit diabetes research; the Susan G. Komen Race for the Cure and other
activities benefiting medical research or assistance organizations; and drives to
collect items such as supplies for schools, food for the hungry, clothing for the
needy and necessities for soldiers stationed far from home.
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Mobility Solutions
Ford’s Definition of Mobility
Accessibility for people, goods and services to go where they need or want
safely, efficiently and affordably – providing a simplified and fun customer
experience. Our goal is to make mobility affordable in every sense of the word –
economically, environmentally and socially.
In 2013, customers purchased some 6.3 million new Ford and Lincoln
vehicles – 10 percent more than in the prior year and substantially more
than the global industry’s growth rate of 3 to 4 percent. Some of these
customers bought our vehicles because we delivered products that met
their needs better than before. Some bought them because we entered
their markets for the first time. And still others bought our vehicles thanks
to growing economic prosperity.
Our Blueprint for Mobility
New Models of Mobility
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Such growth provides our company an opportunity to contribute to a better world
through great products, good jobs, stronger communities – and the freedom of
mobility. How we will do this is through what we call our “Blueprint for Mobility,”
which seeks to redefine the freedom of mobility we have enjoyed since Henry Ford
began mass producing vehicles more than a century ago. Ford Motor Company is
committed to being the leader in automotive mobility solutions.
When we announced the Blueprint for Mobility in early 2012, it highlighted our
thinking about what transportation will look like in 2025 and beyond, and identified
the types of technologies, business models, products and partnerships needed to
get us there. Throughout 2013, we continued to make progress implementing the
Blueprint for Mobility, which is similar in concept to our overall Blueprint for
Sustainability. The Blueprint for Mobility sets near-, mid- and long-term goals for
solutions to the challenges facing mobility systems now and in the future as the
world becomes more populated and urbanized.
Our mobility vision aims for a holistic approach, blending smart transportation with
intelligent vehicles and transport systems that are interconnected through a global
technology network. We envision a radically different transportation landscape in
which pedestrian, bicycle, private car, commercial and public transportation are
woven into a connected network that saves time, conserves resources, lowers
emissions and improves safety. We know we must view the automobile as one
element of a broader transportation ecosystem and look for new ways to optimize
the entire system through automation, electrification, services and other
technologies.
Today, we’re developing new research vehicles, such as our Ford Fusion Hybrid
automated research vehicle, that are helping us explore the opportunities for
automated technologies so we can bring them to market faster. In addition, the
C MAX Solar Energi Concept, which captures electricity from solar panels on its
roof, demonstrates a possible next step in electrified vehicles. And we’re working on
innovative “apps” that can transform the way we connect with our vehicles.
We see a future of connected cars that communicate with each other and the world
around them to make driving safer, ease traffic congestion and sustain the
environment. By doing this, we can have an even greater impact on the next 100
years than we did in our first century.
Addressing the Future
As we look to 2020 and beyond, there are a number of changes we already can see:
The global population is growing;
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Life expectancies are increasing; and
Today’s emerging markets are becoming the epicenter of growth.
We are already seeing this in China, once viewed as an emerging market. Today,
China is the world’s largest car market – and the world’s largest market for luxury
goods. In the next few years, we expect China also could be the largest market for
luxury vehicles.
Consider that there are about 7 billion people in the world today. Yet within our
lifetime, that number will approach 9 billion. Also, there are more than 300,000
people over the age of 100 in the world today. By 2050, that number could surpass
2.5 million. Finding ways to design vehicles with these customers in mind will need
to be a focus.
Right now, there are about 1 billion vehicles on the road worldwide. And it took
roughly 100 years to get to this level. Yet, with more people and greater prosperity,
many experts believe that number will double in the next 20 years, and then possibly
double again.
These challenges go well beyond inconvenience. If we look at the numbers and look
at the state of our global transportation infrastructure, it is not difficult to see a future
in which the flow of commerce – and even the flow of health care and food delivery –
are compromised. At Ford, we see global gridlock as not just an issue of business
and economics, but as a problem that could have a significant impact on the quality
of human life.
Although our executive chairman, Bill Ford, started talking about our Blueprint for
Mobility in 2011 at a TED conference, we have been working on these issues for a
number of years with a focus on three primary challenges: pollution, congestion and
safety.
We are already developing new business models and partnerships toward this future
in a way that is shifting the paradigm of what it means to be an automaker. But no
one company or industry will be able to solve the mobility issue alone. It is a huge
challenge that will only be successful if governments, infrastructure developers and
industry collaborate on a global scale. The speed at which solutions take hold will
be determined largely by customer acceptance of new technologies, as well as how
quickly cities develop the enabling systems and infrastructure.
The last few years have seen technological breakthroughs, such as vehicle-tovehicle communications, that we didn’t think possible a few decades ago.
Increasingly, Ford has become a technology company that makes cars and trucks,
and we will continue to explore ways to leverage these technological innovations so
we can tackle mobility challenges.
Automated Fusion Hybrid and the Blueprint for Mobility
As the next step in our Blueprint for Mobility, we recently revealed our Ford
Fusion Hybrid automated research vehicle that will be used to help us develop
new automated driving and other advanced technologies.
In the future, automated driving may help us improve driver safety and manage
issues such as traffic congestion and global gridlock. But there are still many
questions that need to be answered and explored before this becomes a reality.
The goal of the automated Ford Fusion Hybrid research project is to test the
limits of full automation and determine the appropriate levels of automation for
near- and mid-term deployment.
The ongoing Ford Fusion Hybrid project, in conjunction with the University of
Michigan and State Farm, builds on more than a decade of Ford’s automated
driving research. The Fusion Hybrid automated vehicle will test current and
future sensing systems and driver-assist technologies. We aim to advance
development of new technologies with supplier partners that can be applied to
our company’s next generation of vehicles.
The Ford Fusion Hybrid was chosen as the test platform for the new research
effort because it is an affordable consumer car and among the leaders in
offering the most advanced driver-assist technologies in its class. Because the
Fusion Hybrid is built upon the latest common global electrical architecture, we
expect that the work we do on this vehicle will be relevant across other vehicle
platforms for some time.
Developing the necessary infrastructure to support a sustainable transportation
ecosystem will require the collaboration of many partners across multiple
industries. State Farm and the University of Michigan’s robotics and automation
research team are critical to creating the visionary research project. Ford is
responsible for developing the unique components that allow the vehicle to
function at high levels of automation. The University of Michigan is leading key
algorithm development in several areas, including 3-D mapping, localization
(e.g., knowing where you are), and planning a safe pathway through the driving
environment.
State Farm, meanwhile, is providing expertise by identifying the significant
issues to address based on its repository of vehicle accident claims. The
insurance company is also data mining our results to understand how a car
driven by a human differs from a car driven by a computer. And, State Farm is
studying the implications of automated driving for both the automotive and the
insurance industries.
Traffic Tamer Challenge
Traveling the streets of London can be an exercise in stress and frustration.
Motorbikes, taxis, buses, cyclists, trucks and auto drivers – not to mention
pedestrians – all compete on crowded and often narrow city streets.
The word “congestion” is an understatement when it comes to London traffic. In
2012, congestion cost Britain an estimated 4.3 billion (GBP) or the equivalent of
491 (GBP) per commuting household.1
Ford is working to change this. We challenged developers around the world to
submit new or existing software applications that have the potential to assist in
reducing traffic congestion and make commuting easier. The Traffic Tamer App
Challenge ran between October 2013 and March 2014. A total of 23 individuals
and teams met the full terms of the contest at the submission deadline in March.
We awarded a total of $25,000 in prize money to four winners, including the
grand prize of $10,000.
Developers were encouraged to use Ford’s OpenXC platform, a combination of
open source hardware and software designed to create customized vehicle
applications and modules.
This wasn’t our only “app” challenge. We also challenged developers to help
customers optimize their own fuel-economy performance using the OpenXC
platform. We’re planning more “open” platform experiments for 2014.
1. Source: INIRX
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Our Blueprint for Mobility
By 2050 we will have a true network of mobility solutions, and automobiles will likely look very different
from how they look today.
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Vehicle-to-vehicle communications
Vehicles will “talk” to one another, transmitting safety messages.
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Vehicle-to-infrastructure technologies
Vehicle-to-infrastructure technologies may enable improved safety while
allowing more vehicles to share the road.
In-car mobile communications and interfaces
In-car mobile communications and driver interfaces will become more
intuitive. These systems will be able to proactively alert drivers to traffic jams
and accidents.
Electrified vehicles
Electrified vehicles will be more commonly used as shared modes of
transport for urban users. Vehicles will be parked at charging stations and
may well get their power through solar panels, like in our C MAX Solar
Energi Concept prototype.
Digital maps and cell-based communications
The proliferation of digital maps and cell-based communications will provide
better driver information and entertainment features.
At Ford, we believe that mobility challenges – in urban as well as in rural
settings – require the same level of attention and determination that we
have put toward developing solutions for the environmental challenges
faced by our industry. Where environmental sustainability is concerned,
we have been making great strides with new vehicle technologies,
alternative fuels and vastly cleaner solutions.
A truly sustainable, long-term solution will require a global transportation network that
includes vehicle, infrastructure and mobile communications. We need cars that can
communicate with each other, and with the world around them, to make driving safer
and more efficient. This smart, connected system will tie all modes of travel into a
single network linking public and personal transportation together.
Ford was founded on the notion of opening the highways to all mankind, and we still
believe in providing accessible, personal mobility for everyone. Our Blueprint for
Mobility is based on an analysis of population growth, urbanization and other key
societal and economic trends. Our goal is to make mobility affordable in every sense
of the word – economically, environmentally and socially – and provide seamless
mobility for all.
In the near term (roughly the next five to seven years), technologies – including some
that are already in vehicles – will continue to improve. In the mid-term period (to
about 2025), the amount of data that will flow to, from and through cars will continue
to increase. Vehicle-to-vehicle and vehicle-to-infrastructure technologies may enable
improved safety while allowing more vehicles to share the road. New technologies
will provide more sophisticated systems of semiautomated driving.
We’re working, for example, with the University of Michigan’s Transportation
Research Institute’s Connected Vehicle Safety Pilot Program, which is testing realworld implementation of connected vehicle safety technologies, applications and
systems.
Everything in our Blueprint is achievable in the future based on existing technology.
The key challenges are making the offerings affordable and attainable to all
customers and finding ways for all stakeholders – the auto industry, governments,
technology companies and more – to make the adaptations needed to the
transportation infrastructure.
The bullets below provide more detail on the elements of the Blueprint. The near term
focuses primarily on technology that Ford is already developing. The mid and long
term, meanwhile, set up a vision of what we think future mobility will look like and
how Ford, the industry and society as a whole will need to evolve.
Five to Seven Years
2017–2025
2025+
Near Term
Mid Term
Long Term
Ford Motor Company to be at the
forefront of developing increasingly
intuitive in-car mobile
communication options and driver
interfaces.
Further development of projects such
as the vehicle-to-vehicle warning
systems currently being tested in the
Ann Arbor (Michigan) Safety Pilot
Model Deployment and a system to
proactively alert drivers to traffic
jams and accidents which is being
explored at Ford’s European
Research and Advanced
Engineering Centre in Aachen,
Germany.
The delivery of a better connected,
safer and more efficient driving
experience with limited automated
The introduction of semiautomated
driving technologies, including
driver-initiated automated
capabilities and vehicle platooning
in limited situations, to provide
improved accident avoidance and
driver assistance features that
always allow the driver to be in the
loop and aware of the situation in
case he or she needs to take control.
Significantly more interaction
between individual cars on the road
through the utilization of everincreasing computing power and
numbers of sensors in vehicles,
potentially helping to reduce the
number of accidents at intersections
and enabling limited semiautomated
and automated highway lane
A radically different transportation
landscape in which pedestrian,
bicycle, private car, commercial and
public transportation traffic will be
woven into a single connected
network to save time, conserve
resources, lower emissions and
improve safety.
The arrival of smart vehicles capable
of fully automated navigation, with
increased automated operating
duration, plus the arrival of
automated valet functions, delivering
effortless vehicle parking and
storage.
The development of a true network of
mobility solutions, with personal
vehicle ownership complemented by
greater use of connected and
functions for parking and driving in
slow-moving traffic, building on
existing Ford features including
Active Park Assist, Adaptive Cruise
Control and Active City Stop.
Further development and defining of
new vehicle ownership models, as
already demonstrated through
Ford’s marketing collaboration with
Zipcar, the world’s largest
carsharing and car club service, and
our new carsharing program in
Germany.
changing and exiting.
The arrival of vehicle-to-cloud and
vehicle-to-infrastructure
communications that contribute to
greater time and energy efficiency
by enabling vehicles to recommend
alternative transport options when
congestion is unavoidable and to
pre-reserve parking spots at
destinations.
The emergence of an integrated
transport network, featuring cars
plugged into public databases.
New city vehicle options, as more
and more one-, two-, and threepassenger vehicles are introduced to
help maneuver on city streets.
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efficient shared services, and
completely new business models
contributing to improved personal
mobility.
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New Models of Mobility
We are investing significant research and development dollars in new
models of transportation, and helping to advance thinking about it. We
are doing this through partnerships and pilot projects at several global
locations. Some of these projects have focused on exploring how to
deploy electric vehicles as part of integrated mobility solutions aimed at
creating “clean, green, smart and safe” cities (see figure below). We
believe that creative collaboration and innovative technologies and
services can yield new solutions, and that these solutions can harness the
benefits of mobility while reducing its environmental and social impacts.
Our dedicated research lab in California’s Silicon Valley is part of our commitment to
make technology affordable for millions. The Ford lab, which opened in 2012, serves
as a hub for independent technology projects and the identification of new research
investments with partners located along the U.S. West Coast. The lab helps to
ensure that Ford keeps pace with consumer trends and aggressively prepares for
the future by developing mobility solutions to harness technology.
Shared models of car ownership will also be increasingly important, especially in
urban areas, where a peer-to-peer system of shared vehicles offers promising
solutions. Electrification can enable more economical, more efficient and more
environmentally friendly options. In addition, younger generations of consumers
seem to have different relationships to cars that make them better suited to new
models of mobility.
We have been involved in several carsharing research projects that are designed to
develop new models and methodologies for systems that integrate vehicle sharing
and public transportation systems.
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An Innovative Approach to Car Sharing in Germany
Many people around the world want the benefits of personal mobility but don’t
necessarily want to own a car. Carsharing offers an approach that can provide
those benefits while reducing congestion and the environmental impacts of the
private automobile.
According to a Ford Motor Company-sponsored poll,1 more than half of
Europeans – 56 percent – would consider car sharing, either through a formal
program or through private arrangements. Drivers increasingly see carsharing
programs as viable options, especially in dense urban areas where parking can
be problematic and where public transportation fails to meet all mobility needs.
Ready and affordable access to a pool of available vehicles can provide ondemand transportation flexibility.
A widely cited 2010 study from the University of California at Berkeley2 estimated
People
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that one carshare vehicle replaces anywhere from nine to 13 vehicles on the
road. That includes four to six direct replacements; the rest are avoided
purchases.3
In 2013, we announced a collaboration between Ford of Germany and our dealer
network. Ford Carsharing is a joint effort between Ford Motor Company and
Flinkster, the largest carsharing network in Germany. Owned by Deutsche Bahn,
Flinkster provides technology support for Ford Carsharing, including the Weband smartphone-based booking system for carshare participants and for the
German Ford dealer association. The day-to-day business is run by the local
Ford dealers.
As of March 2014, 32 dealers in 42 cities were participating, offering 95 vehicles
to customers through the Ford Carsharing program. Because the carsharing
program is integrated into the larger Flinkster mobility platform, Flinkster’s
250,000 customers can access the Ford Carsharing vehicles while Ford
Carsharing customers can access the 3,000 vehicles in the Flinkster fleet. Within
the first year, we had 2,000 bookings with customers who drove more than
115,000 kilometers combined on Ford Carsharing vehicles.
Ford Carsharing taps into a potential customer base by offering a chance to
experience Ford vehicles.
As a company, we are committed to a collaborative and integrated approach to
future mobility. Ford Carsharing is one step in exploring what that future might
look like.
1. Survey carried out by The Futures Company between July and August 2012; 6,028 people
were questioned across six European countries – Denmark, France, Germany, Italy, Spain and
the U.K.
2. E. Martin, S. Shaheen, J. Lidicker, “The Impact of Carsharing on Household Vehicle Holdings:
Results from a North American Shared-Use Vehicle Survey.” Transportation Research Record,
2010.
3. The range of estimates on car sharing varies widely, and experience to date may not scale up
proportionally if car sharing becomes more widespread.
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People
Mobility Challenges and Opportunities
As we look at the mega-trends (below) shaping the future, a business
model built on private ownership of automobiles comes with inherent
challenges, including increasingly diverse and fragmented markets for
traditional automobile sales. We see this as an opportunity for companies
that are able to respond to mobility needs creatively.
Urbanization: By 2025, it is projected that at least 37 mega-cities will have a
population of more than 10 million1. The migration of rural populations to urban
areas often outpaces infrastructure development, leading to overcrowded,
substandard living conditions and inconvenient, congested transportation
systems.
Congestion: Traffic congestion is estimated to cost the U.S. $67.6 billion
annually, and the average metropolitan driver endures 27 hours of traffic delays
each year. In many places, especially developing countries, traffic delays are
considerably worse, and are increasing at an alarming pace. As more vehicles
crowd limited road networks, congestion increases. This, in turn, creates
pollution, reduces fuel efficiency and wastes travelers’ time.
Built and Digital Infrastructure: More congestion means greater impacts on
roadways and other infrastructure, which will require different products and
solutions from a coalition of stakeholders. As transportation and utilities become
more interdependent, collaboration must occur among manufacturers,
energy/utility companies, and communications and information technology
companies.
Climate Change: Climate change and associated regulation is leading to new
vehicle standards and increased costs. However, the benefits of more stringent
vehicle fuel economy and greenhouse gas standards are eroded as vehicles
spend more and more time idling in gridlock conditions.
Population: Different regions of the world are experiencing opposing population
trends. Among the more developed countries, only the U.S. is growing in
population; Europe, Russia and Japan are all shrinking. Regions of Africa and
Asia are growing in population and will have large numbers of young people.
But by the middle of this century, most of the world will be much older on
average. With most people living in urban areas, more and different forms of
mobility will be needed to support independent living for seniors, the disabled
and young people.
Social Inequality: The gap between rich and poor creates enormous needs for
innovative, affordable mobility solutions that meet human needs and help
people build a better way of life. Unequal access to transportation often limits
the opportunities available to those most in need. Better mobility is part of the
solution to unemployment and income disparities.
1. United Nations, Department of Economic and Social Affairs/Population Division. “World
Urbanization Prospects: The 2011 Revision.”
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Mobility issues are complex and rapidly changing – and too big for one
company to solve on its own. Developing solutions to mobility challenges
requires innovative, systems thinking, across a wide range of stakeholder
groups. We partner with organizations that can give us access to the
latest research, insights and integrative ability.
For example, Ford has been working with the University of Michigan’s Sustainable
Mobility and Accessibility Research and Transformation (SMART) project since
2005. SMART takes a collaborative, systems approach to developing innovative,
sustainable and connected mobility and accessibility solutions in urban regions
around the globe. Building on the seminal work of Moving the Economy in Toronto,
SMART has pioneered new thinking, new partnerships and pilot projects related to
emerging markets and industry development. SMART’s technology transfer
collaborations, which are active globally, focus on three primary areas: “Connecting
the Dots” (taking a systems approach); “Moving Money” (advancing innovation and
New Mobility industry, jobs and economic development); and “Moving Minds”
(attitudes and behaviors of people and decision-makers related to New Mobility).
Ford and SMART are leveraging each other’s strengths to develop New Mobility
business opportunities and markets while seeking to improve quality of life,
employment and other community benefits in cities around the world over the long
term.
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SMART has been working with Ford’s support to develop new visual and analytical
platforms and tools for advancing new mobility industry development and
enterprise. These tools are focused on understanding how markets grow in general,
and how they grow for New Mobility in particular, to support economic development
from Mobility. Additional projects are assessing cultural and demographic shifts and
entrepreneurship with the objective of informing our product, service and technology
development as well as our new mobility marketing strategies.
This approach is reflected in our support for educational goals as well. SMART and
Ford are among several organizations funding programs at the University of
Michigan’s Zell Lurie Institute, which gives students real-world experience studying
and applying scalable, energy-efficient mobility systems that have been deployed in
countries around the world.
For more information, visit the SMART website.
Also, see the Electrification section for a discussion of a partnership with Whirlpool
and others focused on improving the energy efficiency of cars, homes and the
electric grid as a system.
Ford-Branded Bicycles
What’s an automobile manufacturer doing working on bicycles? Furthering our
vision for urban mobility.
In 2013, we announced a partnership with Dahon, a leader in folding bicycles, to
produce a complete line of new Ford-branded bicycles. Expected to launch in
2014, the licensing agreement will create a range of folding bicycles and
electronic bikes (also known as e-bikes) for adults and children.
Both Ford and Dahon are committed to delivering smart, high-quality mobility
solutions that meet customers’ needs. Together, the two companies hope to
influence more people to change their transportation habits and reduce carbon
emissions.
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Case Study: Saving Lives in Rural India
Henry Ford believed vehicles like his Model T would improve lives through greater mobility.
Many generations later, and half a world away, a 21st-century Ford vehicle brought that vision
to life – quite literally.
In the remote hills of Tamil Nadu, India, an innovative pilot
project sponsored by Ford Motor Company helped several
dozen pregnant women overcome geographical and
technological barriers that are roadblocks to adequate health
care.
Called Sustainable Urban Mobility with Uncompromised Rural
Reach (SUMURR), the program made use of a Ford
Endeavour that was designed to handle difficult terrain and
traverse areas previously unreachable by four-wheeled
vehicles. Medical professionals traveled in the Endeavour to
reach their patients and to transport those patients to clinics.
The health care teams also could use their laptops and cell
phones to connect – via a wireless connection – to doctors
and medical records. In all, 41 pregnant women delivered healthy babies thanks in large part to the Ford
pilot project.
In the hilly villages of Kallakurichi, maternal and infant mortality is an all-too-common tragedy, with half of all
pregnant women and their newborns at high risk of death, disease or disability resulting from inadequate
care. Deliveries frequently occur in homes and are rarely attended by trained health professionals. Some of
the villages are so remote that government-sponsored nurses have difficulty accessing them. Many pregnant
women go for months – if not for their entire pregnancies – without any medical care.
We partnered with the Tamil Nadu Directorate of Public Health, the Indian Institute of Technology Madras (IIT
Madras), the U.S. Department of State, George Washington University, and Hand in Hand India, a nonprofit
focused on the empowerment of women. Between June 2012 and February 2013, the SUMURR program
enabled some 1,600 women and children to receive health care, including immunizations and screenings for
basic illnesses, at 27 pediatric and gynecology camps set up in remote villages. Many of these locations had
never seen physicians before.
SUMURR ultimately reached another 3,100 people as our partners traveled to 54 villages to build community
awareness on issues of maternal and child health. Originally, the project partners planned to work in 29
villages. But local nurses in other remote villages saw the benefits and asked to be included, explained K.S.
Sudhakar, a project director for Hand in Hand.
Following the success of the pilot, we’re exploring similar programs in other parts of rural India and in other
countries where we have manufacturing operations. Ford invested about $250,000 directly in the project,
plus significantly more in terms of the time and expertise of our staff.
SUMURR isn’t just altruism – there’s a business rationale behind it, too. The SUMURR project offers one
model of how Ford can leverage our expertise in fleet vehicles, data and financing to meet social needs and
develop new markets.
“SUMURR exemplifies how Ford is using its global reach to address regional issues and causes around the
world, and at the same time identify local social and technology entrepreneurs that we can partner with to
further develop the kind of solutions that will shape our future,” said K. Venkatesh Prasad, Ford’s senior
technical leader for open innovation, who oversaw the SUMURR technology development. “The fundamental
aspects of what we did in rural India could very much wind up in the driveways of Detroit.”
Home Financial Health Mobility Solutions Case Study: Saving Lives in Rural India
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Global and Regional Quality
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Financial
Cumulative Shareholder Five-Year Return
Selected Financial Performance Indicators
Profile of Ford Investors
Worldwide Income Taxes Paid
Product, Quality and Service
GQRS “Things Gone Wrong” (TGW) (3 months in service)
Ford Future Competitiveness
GQRS Customer Satisfaction (3 months in service)
Sales Satisfaction with Dealer/Retailer
Focus on Asia
Service Satisfaction with Dealer/Retailer
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Product, Quality and
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Innovation
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Ford Motor Company Market Share – United States
Ford Motor Company Market Share – Europe
Ford Credit Market Share – United States
Ford Credit Market Share – Europe
Summary of Vehicle Unit Sales
First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
Innovation
U.S. Utility Patents Issued to Ford and Subsidiaries
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Data: Financial
Overview
“Going Further”
Our Financial Health
Customer Satisfaction and
Quality
Global and Regional Quality
Improvements
Ford Future Competitiveness
Data on this page
A. Cumulative Shareholder Five-Year Return
B. Selected Financial Performance Indicators
C. Profile of Ford Investors
D. Worldwide Income Taxes Paid
View all data on this page as charts | tables
A. Cumulative Shareholder Five-Year Return
Focus on Asia
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Data
Financial
Product, Quality and
Service
Market Share and Sales
Innovation
Case Study: The Future of
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Voice: Larry Fink
Base 2008
2009
2010
2011
2012
2013
S&P 500
100
126
146
149
172
228
Ford
100
437
733
470
576
705
Provided by third party: Standard & Poor’s, a division of the McGraw Hill Companies, Inc.
Data notes and analysis
Updated data to reflect 2008 base.
For more information, please see Ford’s Annual Report.
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B. Selected Financial Performance Indicators
2008
2009
2010
2011
2012
2013
Revenues ($ billion)†
146.3
116.3
129
136
133.61
146.9
Net income/(loss) attributable
to Ford Motor Company ($
(14.7)
2.7
6.6
20.2
5.7
7.2
Ford Around the
World
billion)†
Stock price range (per share)
($)
1.01–8.79
1.50–10.37
9.75–17.42
9.05–18.97
8.82–13.08
12.10–18.02
(6.46)
0.86
1.66
4.94
1.42
1.76
Cash dividends per share
declared ($)†
0
0
0
0.05
0.15
0.4
Automotive gross cash ($
billion)2
13.4
24.9
20.5
22.9
24.3
24.8
Shareholder return (percent)‡
(66)
337
67.9
(36)
23
22
Diluted per share amount of
net income/(loss) ($)
† Audited for disclosure in the Ford Annual Report on Form 10-K
‡ Provided by third party: Standard & Poor’s, a division of the McGraw Hill Companies, Inc.; includes reinvestment of
dividends
Data notes and analysis
1. Revenues for 2012 were restated due to a retroactive accounting policy change.
2. Automotive gross cash includes cash and cash equivalents and marketable securities, net of any securities-in-transit.
For more information, please see Ford’s 10-K and 8-K and Annual Report.
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C. Profile of Ford Investors
percent
Institutional Investors:
Top 15
Others
2008
2009
2010
2011
2012
2013
57
47
57
48
51
52
33
28
29
23
25
24
24
19
28
25
26
28
Employees and Management
12
9
7
7
7
6
Individuals1
31
44
36
45
42
42
Provided by third party
Data notes and analysis
1. The ownership by individuals includes shares owned by the Ford family and by Ford employees and management outside
of the Company savings plans.
For more information, please see Ford’s Annual Report.
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D. Worldwide Income Taxes Paid
$ million
Income taxes paid /
(refunded)
2008
2009
2010
2011
2012
2013
553
(764)
73
268
344
538
Data notes and analysis
We are now reporting our Worldwide Income Taxes Paid, details of which can be found in the 10-K on FS-74.
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Data: Product, Quality and Service
Overview
“Going Further”
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Customer Satisfaction and
Quality
Global and Regional Quality
Improvements
Ford Future Competitiveness
Data on this page
A. GQRS “Things Gone Wrong” (TGW) (3 months in service)
B. GQRS Customer Satisfaction (3 months in service)
C. Sales Satisfaction with Dealer/Retailer
D. Service Satisfaction with Dealer/Retailer
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A. GQRS “Things Gone Wrong” (TGW) (3 months in service)
Focus on Asia
Total “things gone wrong” per 1,000 vehicles
Ford Motor Credit Company
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Data
Financial
Product, Quality and
Service
Market Share and Sales
Innovation
Case Study: The Future of
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2008
2009
2010
2011
2012
2013
1,287
1,206
1,140
1,447
1,373
1,388
Third party rating
Data notes and analysis
Global full-year “things gone wrong” (TGW) was 1,388 compared to 1,373 in 2012, an increase of 1 percent. In the past several
years, we have been dramatically increasing the innovative technologies in our vehicles, the number of new models we
introduce, and the speed with which we release them. In addition, we are boosting production in the U.S. and other regions to
match growing demand for our vehicles. All of these trends increase the pressure on both our own and our suppliers’ design,
production and quality systems. The Global Quality Research System (GQRS) is a Ford-sponsored competitive research
survey. For the 2011 model year, we began reporting global GQRS TGW data. In previous years we had reported only North
American region GQRS TGW data. In addition, we changed the GQRS survey to include additional questions on vehicle
entertainment and information systems. Therefore, the 2011 results are not comparable to previous years.
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B. GQRS Customer Satisfaction (3 months in service)
Percent satisfied
2008
2009
2010
2011
2012
2013
77
80
82
68
72
72
Third party rating
Data notes and analysis
In 2013, global full-year customer satisfaction was 72 percent, the same as in 2012. In the past several years, we have been
dramatically increasing the innovative technologies in our vehicles, the number of new models we introduce, and the speed
with which we release them. In addition, we are boosting production in the U.S. and other regions to match growing demand for
our vehicles. All of these trends increase the pressure on both our own and our suppliers’ design, production and quality
systems. The Global Quality Research System (GQRS) is a Ford-sponsored competitive research survey. For the 2011 model
year, we began reporting global GQRS TGW data. In previous years we had reported only North American region GQRS TGW
data. In addition, we changed the GQRS survey to include additional questions on vehicle entertainment and information
systems. Therefore, the 2011 results are not comparable to previous years.
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C. Sales Satisfaction with Dealer/Retailer
Net promoter score
2008
2009
2010
2011
2012
2013
Ford Brand U.S.
84.0
82.0
84.0
85.0
87.0
88.0
Ford Brand Europe (UK,
Germany, Italy, France,
Spain)1
81.0
77.0
79.0
82.0
86.5
86.5
NA
NA
52.0
66.0
69.0
75.0
Asia Pacific Africa2
Data notes and analysis
1. European sales and service satisfaction with dealers and retailers are net promoter scores based on 24 European markets,
including Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy,
the Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Slovenia, Spain, Sweden, Switzerland, Turkey
and the United Kingdom.
2. We initiated the sales satisfaction with dealer/retailer in our Asia Pacific Africa region in 2010.
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D. Service Satisfaction with Dealer/Retailer
Net promoter score
2008
2009
2010
2011
2012
2013
Ford Brand U.S.
74.0
74.0
75.0
75.0
78.0
77.0
Ford Brand Europe (UK,
Germany, Italy, France,
Spain)1
70.0
67.0
59.0
64.0
71.5
72.5
NA
NA
32.0
56.0
63.0
72.0
Asia Pacific Africa2
Data notes and analysis
Prior to 2008, only warranty repair visits were measured. Starting in 2009, customer-paid repair and maintenance visits are also
included. These additions have had a small negative impact on the 2009 score.
1. European sales and service satisfaction with dealers and retailers are net promoter scores based on 24 European markets,
including Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy,
the Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Slovenia, Spain, Sweden, Switzerland, Turkey
and the United Kingdom.
2. We initiated the service satisfaction with dealer/retailer in our Asia Pacific Africa region in 2010.
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Data: Market Share and Sales
Overview
“Going Further”
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Global and Regional Quality
Improvements
Ford Future Competitiveness
Data on this page
A. Ford Motor Company Market Share – United States
B. Ford Motor Company Market Share – Europe
C. Ford Credit Market Share – United States
D. Ford Credit Market Share – Europe
E. Summary of Vehicle Unit Sales
F. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
G. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
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Focus on Asia
Ford Motor Credit Company
A. Ford Motor Company Market Share – United States
Mobility Solutions
Percent
Data
Financial
Product, Quality and
Service
Market Share and Sales
Innovation
Case Study: The Future of
Pickup Trucks
2008
2009
2010
2011
2012
2013
14.2
15.3
16.4
16.5
15.2
15.7
Reported to regulatory authorities
Voice: Larry Fink
Data notes and analysis
2012 market share was adjusted to correct a decimal place error.
The competitive environment in the United States remains intense. In 2013, our market share was up 0.5 percentage points to
15.7% of the industry.
back to top
B. Ford Motor Company Market Share – Europe
Percent
2008
2009
2010
2011
2012
2013
10.0
9.1
8.4
8.3
7.9
7.8
Reported to regulatory authorities
Data notes and analysis
In 2013, Ford was again the second best-selling car brand in the traditional 19 markets we tracked in Europe. Our continued
market strength reflects the strong momentum of our new or refreshed vehicles, including the B MAX, Fiesta, Kuga, Tourneo
Custom, and Transit Custom. Within the 19 markets, Britain and Germany are our highest-volume markets. Any change in the
British or German market has a significant effect on the results of Europe.
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C. Ford Credit Market Share – United States
Percent
2008
2009
2010
2011
2012
2013
Wholesale
77
79
81
80
78
77
Retail installment and lease
39
29
32
36
38
40
Reported to regulatory authorities
Data notes and analysis
These data include Ford, Lincoln and Mercury brands only.
For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information,
visit the Ford Credit investor center.
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D. Ford Credit Market Share – Europe
Percent
2008
2009
2010
2011
2012
2013
Wholesale
98
99
99
99
98
98
Retail installment and lease
28
28
26
29
32
34
Reported to regulatory authorities
Data notes and analysis
These data include Ford brand only.
For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information,
visit the Ford Credit investor center.
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E. Summary of Vehicle Unit Sales
Thousands
2008
2009
2010
2011
2012
2013
5,407
4,817
5,524
5,695
5,668
6,330
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F. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
Percent of first-time buyers
Ford Motor Company U.S.
Ford Motor Company Europe
(UK, Germany, Italy, France,
Spain)
2008
2009
2010
2011
2012
2013
9.5
8.1
8.4
10.1
10.6
10.8
11.0
10.0
8.0
9.0
7.0
7.0
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G. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and
Acquiring Another)
Percent loyal to corporation
2008
2009
2010
2011
2012
2013
Ford Motor Company U.S.
41.6
42.1
49.7
48.6
47.7
49.1
Ford Motor Company Europe
(UK, Germany, Italy, France,
Spain)
53.0
49.0
45.0
51.0
52.0
51.0
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Data on this page
A. U.S. Utility Patents Issued to Ford and Subsidiaries
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A. U.S. Utility Patents Issued to Ford and Subsidiaries
Number of patents issued
Ford Future Competitiveness
Focus on Asia
Ford Motor Credit Company
Mobility Solutions
Data
Financial
2008
2009
2010
2011
2012
2013
343
325
430
444
661
718
Product, Quality and
Service
Market Share and Sales
Innovation
Case Study: The Future of
Pickup Trucks
Data notes and analysis
Utility patents are patents that cover the useful features of an invention, and these are measures of technological innovation. We
have generated a large number of patents related to the operation of our business and expect this portfolio to continue to grow
as we actively pursue additional technological innovation. The average age for patents in our active patent portfolio is five
years.
Voice: Larry Fink
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Case Study: The Future of Pickup Trucks
Ford’s F-Series lineup of full-size pickup trucks, developed more than six decades ago, has
been the best-selling truck in the U.S. for 37 years and the best-selling vehicle of any kind for
32 years.
When it came time to update the F-150, one of Ford’s most
important products, we faced a pivotal question: How do you
improve on such a successful vehicle? Do you change it
incrementally or take a leap forward? We chose the leap
forward approach, reinventing the 2015 F-150 as the
toughest, smartest and most capable F-150 yet. It’s all-new
from the wheels up. We rethought everything from the
materials used to the engines offered, because it was the right
thing to do for our customers and helped to align the vehicle
with our Blueprint for Sustainability.
The 2015 F-150 demonstrates how capability and efficiency do
not have to be mutually exclusive. When designing the all-new
F-150 to meet or exceed the toughness F-Series customers
depend on, Ford invested in advanced materials that improve
stiffness and durability while reducing weight to improve
towing, payload and gas mileage.
Before the first 2015 F-150 rolls off the assembly line, it will have
been subjected to thousands of hours and more than 10 million
miles of combined real-world and simulated durability testing.
Starting with the signature fully boxed frame, Ford engineers increased the use of high-strength 70,000-psi
steel – from 23 percent to 77 percent of the frame. The new frame is up to 60 pounds lighter than the
previous model. High-strength, military-grade, aluminum alloys – already used in aerospace, commercial
transportation, energy and many other rugged industries – are used throughout the F-150 body for the first
time, improving dent and ding resistance, and also saving weight. Overall, up to 700 pounds of weight have
been saved, helping the F-150 haul more, accelerate quicker and stop shorter, all while contributing to
efficiency.
Changes were made under the hood as well, with four engine options that include an
all-new 2.7L EcoBoost® with standard Auto Start-Stop technology, delivering an
important combination of power and efficiency. The 2015 F-150 also showcases a
wide range of features, described below, in line with our approach to make vehicles
that are green, safe, smart and of the highest quality. We have filed for more than
100 patents related to the all-new F-150.
1948
First F-Series trucks built
Green
41 seconds
Features of the all-new F-150 that build on the weight reduction to achieve better fuel
economy include:
A new F-series truck sold, on
average, in 2013
Four engine choices, including an all-new, even more efficient 2.7L EcoBoost
engine that offers the same power as some mid-range V8s and includes
extremely high output, lightweight design and standard Auto Start-Stop.
Customers can also choose a 3.5L V6 engine with twin independent variable
camshaft timing, downsized from a 3.7L engine because the truck’s lighter
weight allowed us to use a smaller engine while maintaining the same power to
weight ratio. Also available are the proven 3.5L EcoBoost and the 5.0L Ti-VCT
V8.
Auto Start-Stop technology. Unlike start-stop solutions in other vehicles, this
technology – specially tuned for truck customers – shuts off the engine to save
fuel when the vehicle is stopped, except when towing or in four-wheel drive. The
engine restarts in milliseconds when the brake is released.
33+ million
F-series trucks sold since 1948
11 innovations
Available for the first time in a
light-duty pickup
Active Grille Shutters on models equipped with EcoBoost engines. Active Grille
Shutters stay open when extra engine cooling is needed, such as during lowspeed stop-and-go driving or while working in hot weather. They automatically close to reduce
aerodynamic drag at cruising speed.
Safety and Driver Assist
In addition to a standard set of safety features, the F-150 features leading technologies that automatically
assist drivers. They join available driver aids, including SYNC® with MyFord Touch®, hill start assist,
MyKey®, rear view camera, reverse sensing and trailer brake controller to manage a trailer’s brakes.
Second-row inflatable safety belts, which work like a traditional belt but include a tubular airbag that
inflates in the event of a crash and distributes the force of the impact across a wider area of the
passenger’s chest;
Curve Control, which automatically provides more aggressive four-wheel braking when the truck is going
into a corner too fast;
Adaptive cruise control, allowing drivers to set a cruising speed and use radar technology to monitor
traffic ahead and maintain a safe distance between vehicles;
Lane-Keeping System, which is designed to help avert unintentional drifting of the vehicle outside the
intended driving lane by automatically detecting the left- or right-hand road lane markings using a
camera mounted between the windshield and interior rearview mirror; and
Blind Spot Information System with Cross-Traffic Alert, which uses radar hidden in the taillamps to detect
a vehicle entering a driver’s blind spot while driving or backing up.
Smart
From farms to construction sites, our customers want a truck that is a dependable partner, a mobile office
and a go-anywhere workshop. The F-150 uses more technology than ever to stay connected and work
efficiently, including:
New 8-inch LCD productivity screen in the instrument panel, which includes updated truck apps – from
fuel economy to towing tips – and the ability to create a customized home screen for customers to
access their most frequently used apps in one place.
Trailer hitch assist, a new rearview camera feature that adds a dynamic line based on steering wheel
angle in the display to help customers line up truck and trailer without requiring a spotter or having to
get out of the vehicle.
Smart trailer tow module, using an all-new smart trailer tow wiring harness that helps identify and inform
the driver of potential trailer connectivity issues, burned or unlit trailer marker lamps, and brake light and
trailer battery faults.
LED spotlights on sideview mirrors, which provide powerful, durable and bright lighting around the truck
exterior.
LED lighting embedded in the walls of the cargo box, which brightly illuminates the box interior to help
customers quickly find tools or other items.
Integrated loading ramps, which enable easy loading of ATVs, motorcycles and mowers.
BoxLink™, which is a combination of metal brackets and custom cleats used to secure a variety of
accessories in the cargo box, from ramps to storage bins to bed dividers.
Remote tailgate, allowing for the tailgate to be locked, unlocked and released with the key fob –
eliminating manual locking and increasing convenience and security. The tailgate also is damped,
dropping down, hands-free, to a flat position when opened.
High-wattage power outlets (400 watts, 110 volts) in the cab, allowing drivers to easily charge corded
tools, battery chargers or mobile devices on-site or while driving.
Next-generation tailgate step, which is now fully integrated inside the tailgate and virtually invisible when
not in use.
Rear under-seat storage in F-150 Super and Crew cabs, providing hidden storage for valuables. Two
storage bins also are located underneath the rear seats.
Boxside step, now available for the short 5.5-foot box.
Quality
Before the first 2015 F-150 rolls off the assembly line, it will have been subjected to thousands of hours and
more than 10 million miles of combined real-world and simulated durability testing.
The new F-150 towed trailers over mountain passes in temperatures above 120 degrees, withstood framepunishing terrain on an off-road course and conquered a frozen lake at minus 40 degrees. It endured highhumidity chambers, salt vats and riverbeds. The F-150 towed heavy loads up grueling, steep roads.
Robots slammed doors, seats and tailgates thousands of times over, and dropped heavy objects onto the
bed of the truck. It persevered through twisting and shaking from multiple directions for days at a time. Some
Ford tests are so extreme that a five-day period equals 10 years or 150,000 miles of abuse by the roughest
customers.
To test the high-strength, aluminum alloy for corrosion, Ford developed a modified, more aggressive
corrosion test using an acidified spray. After simulating 10 years of exposure, the aluminum material showed
virtually no signs of degradation. Ford even developed an all-new paint process for aluminum, and will lay
claim to the two highest-volume aluminum paint shops in the world.
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Our Blueprint for
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Customer Satisfaction and
Quality
Financial Health
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Voice: Larry Fink
Chairman and Chief Executive Officer, BlackRock
When companies are transparent about their sustainability efforts, investors
and customers can understand what the company is doing and why.
Without such understanding, companies won’t get credit for what they are
doing well or for improvements they make, and investors won’t be able to
direct their capital appropriately.”
Global and Regional Quality
Improvements
Ford Future Competitiveness
Focus on Asia
Ford Motor Credit Company
Mobility Solutions
Data
Case Study: The Future of
Pickup Trucks
Voice: Larry Fink
How we do plan for the future? As an investor with a strong fiduciary duty to our clients, it is
something we at BlackRock ask ourselves constantly. Most of the assets we manage are
intended to help support people in their retirements – retirements that are often 20 or 30 years
in the future and may last another 20 or 30 years beyond that.
That’s why the issue of financial sustainability is at the center of our thinking. How do we find companies to
invest in that will deliver sustainable growth, not just for several quarters, but for many years? How do we
help clients, whether they are corporations or individuals, identify strategies that will deliver the returns to
meet obligations that may stretch decades into the future? How do we ensure our own strategy as a firm is
sustainable, so we can continue to deliver on our commitments to our clients, our people and our own
shareholders for years to come?
While businesses must navigate many near-term challenges, those that keep an eye on the future are
typically better able to weather the challenges that come along – from unexpected storms like the financial
crisis to ongoing challenges like climate change. That’s because they’ve made the investments that foster
long-term, sustainable growth, instead of looking for an easy short-term payout.
It concerns us as a long-term investor that, in the wake of the financial crisis, many companies have shied
away from investing in the future growth of their companies, often by favoring buybacks or dividend
increases over making investments in their future growth. We certainly believe that returning cash to
shareholders should be part of a balanced capital strategy; however, when done for the wrong reasons and
at the expense of capital investment, it can jeopardize a company’s ability to generate sustainable long-term
returns.
We do recognize the balance that must be achieved to drive near-term performance while simultaneously
making those investments that will sustain growth – in innovation and product enhancement, capital and
plant equipment, employee development and internal controls and technology.
Financial sustainability also demands that companies be mindful of their social and environmental impact.
Companies affect and are affected by any number of social and environmental trends – increased longevity,
pollution and climate change, natural resource depletion and changing consumer attitudes, to name a few.
By monitoring their own impact (and that of others), companies are better able to assess both risks and
opportunities, giving their shareholders, customers and employees a distinct advantage.
When companies are transparent about their sustainability efforts, investors and customers can understand
what the company is doing and why. Without such understanding, companies won’t get credit for what they
are doing well or for improvements they make, and investors won’t be able to direct their capital
appropriately. The quality of a company’s leadership has a profound impact on (and relationship to) the way
it approaches issues of sustainability. When investing on behalf of clients, we evaluate how environmental,
social and governance factors impact financial performance. And those assessments depend, in part, on a
company’s transparency.
We also work with clients to match their expectations for investment returns with the development and
sustainability priorities of communities around the world. For example, we recently helped a client with the
world’s largest “green” bond project to date: a $1 billion offering with a major European insurance group. The
project is a “win-win” that provides the company with attractive returns while strengthening the market for
these types of “green” securities. The transparency, liquidity and impact reporting of green bonds contribute
to the creation of a robust and credible market, and the bonds themselves support projects that improve
local communities worldwide.
Ford Around the
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At BlackRock, we know that the financial sustainability of our own company is closely intertwined with
environmental and social issues. While we do not have a particularly large direct impact from our own
operations, due to the nature of our business, we are nonetheless conscious of doing our part. When
BlackRock needed to build a new data center – something that obviously takes an enormous amount of
energy to run – we decided to locate it in upstate New York so that we could access hydropower in the area.
This not only limited the environmental impact, it also made economic sense. We pay 3 cents per kilowatt
hour (kWh) in that location; just a few hours away, in New York City, we pay 22 cents per kWh, and in
Germany, for example, we would pay 46 cents per kWh.
Perhaps the greatest challenge to financial sustainability for our society today, however, is the one posed by
the effects of longevity. The blessing of longer lives has created financial obligations that many institutions
and individuals are simply not prepared to meet. People need to understand the longer arcs of their lives and
rethink how they plan to support themselves through their entire lives, including through retirements that
might be much longer than they anticipated. It’s a complex challenge that workers and their employers, as
well as policy makers, all have an urgent need to address.
Ultimately, we believe that the question of financial sustainability comes down to a shared responsibility – the
responsibility of businesses, governments and individuals to take a long-term view, be aware of how the
world is changing and help prepare for that future.
Home Financial Health Voice: Larry Fink
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Climate Change and the Environment
We have comprehensive strategies and goals for minimizing our
environmental impacts, including reducing our contribution to
climate change.
Read more about OUR APPROACH TO CLIMATE CHANGE AND THE ENVIRONMENT
CLIMATE CHANGE STRATEGY
Ford has a science-based strategy to reduce greenhouse gas (GHG) emissions from our products and operations that
focuses on doing our share to stabilize carbon dioxide (CO2) concentrations in the atmosphere.
Read more about OUR STRATEGY, COMMITMENT AND PROGRESS
OUR GOALS AND PERFORMANCE PROGRESS
Goal: For each of our new or significantly refreshed vehicles, continue to offer a
powertrain with leading fuel economy.
We reduced the average CO2 emissions of our European car fleet by 18% between 2007 and
2013. In the U.S. in 2013, we improved the average fuel economy of our car fleet by 2% and of
our truck fleet by 3% compared with 2012.1
Goal: Reduce CO2 emissions from our facilities by 30% per vehicle produced
from 2010 to 2025.
In 2013, we reduced facilities CO2 emissions per vehicle produced by 9% and average energy
consumed per vehicle produced by 4% compared with 2012.
Goal: Reduce waste sent to landfill by 40% on a per-vehicle basis between
2011 and 2016 globally.
We reduced waste to landfill per vehicle produced by 14% in 2013 compared with 2012.
See more at FORD’S GOALS, COMMITMENTS AND STATUS
SUSTAINABLE TECHNOLOGIES AND ALTERNATIVE FUELS PLAN
Our sustainable technologies and alternative fuels plan is our route to improving fuel economy and cutting the CO2
emissions of our products around the world. We have already implemented all of the near-term and many of the midterm elements of this plan.
Read more about our SUSTAINABLE TECHNOLOGIES AND ALTERNATIVE FUELS PLAN
Case Study: HELPING FLEET CUSTOMERS
MEET ENVIRONMENTAL AND COST GOALS
We have developed a suite of purchasing tools to
help fleet customers understand the most costeffective ways to reduce the carbon emissions of their
vehicle fleets, helping them meet environmental and
financial goals simultaneously.
Voice: JOHN FLEMING
Executive Vice President, Global Manufacturing and
Labor Affairs, Ford Motor Company
“When we consider building a new plant, we look at
the same issues no matter where we are thinking of
locating the facility – air emissions, water usage,
waste water and waste. But of course the emphases
may vary depending on the local conditions.”
ELECTRIFICATION
We are taking a comprehensive approach to electrified vehicles (EVs). We have introduced six EV products. We are
developing a suite of customer support tools such as charging station locaters and fuel-efficiency tracking apps and
working with utilities, cities and other partners to develop an electrified vehicle ecosystem that facilitates the adoption
and use of EVs.
Read more in ELECTRIFICATION: A CLOSER LOOK
2013 HIGHLIGHTS
114 million +
100%
all-electric miles driven by Ford full
of Ford vehicles produced in North
battery electric vehicles (BEVs) and
America have used soy foam seating
plug-in hybrid electric vehicles
since 2011.
(PHEVs) customers so far, resulting
in an 8 million kg reduction in CO2
compared to gasoline-powered
miles.
1. Our U.S. combined car and truck corporate average fuel economy decreased by 1.7% in 2013 due to increased customer demand for trucks versus
cars.
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Overview
At Ford, we have been working for many years to reduce the
environmental impacts of our vehicles and operations.
Climate Change
Greening Our Products
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
For example, we are doing our part to prevent or reduce the potential for
environmental, economic and social harm due to climate change. We have a
science-based strategy to reduce greenhouse gas (GHG) emissions from our
products and operations that focuses on doing our share to stabilize carbon dioxide
(CO2) concentrations in the atmosphere. We are on track to meet the central
elements of our strategy: For each of our new or significantly refreshed vehicles, we
will continue to offer a powertrain with leading fuel economy and we are reducing
GHG emissions across our global product portfolio. We have also set a goal to
reduce our facility CO2 emissions per vehicle by 30 percent by 2025 compared to a
2010 baseline, building on our reduction of 31 percent from 2000 to 2010.
LIVING THE ELECTRIC LIFESTYLE
To help drivers make the transition to
electric vehicles (EVs), and get the most
out of their EVs, we are offering more
than just the vehicle. We are delivering a
total electric vehicle lifestyle.
We are committed to reducing other elements of the environmental footprint of our
vehicles and operations as well. For example, we continue to increase the use of
sustainable materials in our vehicles. And, we reduced waste to landfill by 14 percent
per vehicle produced from 2012 to 2013 and are implementing a plan to reduce
waste sent to landfill by 40 percent on a per-vehicle basis between 2011 and 2016
globally. We are also continuing to reduce emissions of volatile organic compounds
from our operations through the use of innovative technologies.
In this section we discuss our approach to the issue of climate change and the ways
we are working to reduce the environmental footprint of our products and operations.
Case Study: FORD FLEET
PURCHASE PLANNER
We have developed a suite of purchasing
tools to help fleet customers understand
the most cost-effective ways to reduce
the carbon emissions of their vehicle
fleets, helping them meet environmental
and financial goals simultaneously.
Home Climate Change and the Environment Overview
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
Greening Our Products
Greening Our Operations
Data
People
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Climate Change
Ford is committed to doing our share to prevent or reduce the potential for
environmental, economic and social harm due to climate change.
Related links
This Report
Climate Change
The Issue
Supply Chain
We have a comprehensive, science-based global strategy to reduce greenhouse gas
(GHG) emissions from our products and processes while working cooperatively with
the public and private sectors to advance climate change solutions. We are taking a
holistic approach to the issue, recognizing that it affects all parts of our business and
is interconnected to other important issues, from water availability and energy
security to human rights.
We believe our commitment to addressing the climate change issue in a
comprehensive and strategic way is one of the factors that has helped to positively
transform our company’s current and future products and prospects.
Our Commitment
Our climate change strategy is based on doing our share to stabilize the atmospheric
concentration of carbon dioxide (CO2) at 450 parts per million (ppm), the level that
many scientists, businesses and governmental agencies believe may avoid the most
serious effects of climate change. This commitment includes the following:
Case Study: Ford Fleet
Purchase Planner
For each of our new or significantly refreshed vehicles, we will continue to offer a
popular version powertrain with leading fuel economy.
Voice: John Fleming
From our global portfolio of products, we will reduce GHG emissions consistent
with doing our part for climate stabilization – even taking into account sales
growth.
We will reduce our facility CO2 emissions by 30 percent from 2010 to 2025 on a
per-vehicle basis, and average energy consumed per vehicle by 25 percent from
2011 to 2016 globally.
For an in-depth look at the science behind our commitment, please see Ford’s
Science-Based CO2 Targets.
Our technology migration plan for achieving vehicle CO2 emissions reductions –
embodied in our Sustainable Technologies and Alternative Fuels Plan – maps the
road we’re taking to achieve our product goals.
Our Progress
We are on track to meet our commitments. We are making progress by adding
advanced technologies to all our products and offering high-value, attractive models
that are more fuel efficient while still meeting customer expectations for utility and
performance. We also continue to invest in energy-efficiency improvements at our
facilities worldwide and to assess carbon emissions in our supply chain through
multi-stakeholder projects.
Among our recent and upcoming actions, we:
Reduced fleet-average fuel economy from our U.S. car fleet by 2 percent and our
U.S. truck fleet by 3 percent in 2012 compared with 2013.1
Reduced fleet-average CO2 emissions from our European vehicles by 18 percent
from the 2007 to 2013 calendar years.
Reduced CO2 emissions from our global operations in 2013 by 9 percent per
vehicle produced, compared to 2012.
Implemented our sixth engine model with our patented EcoBoost® fuel-saving
technology, a 2.7L engine that will debut in the all-new 2015 Ford F-150. We will
also debut a new 2.3L EcoBoost engine in our 2015 Lincoln MKC, and later in
the 2015 Mustang.
Exceeded our goal of producing 1.5 million EcoBoost engines globally by 2013,
Greening Our Products
Greening Our Operations
Sustainable Technologies and Alternative
Fuels Plan
Electrification: A Closer Look
Vehicle Fuel Efficiency and CO2 Progress
and Performance
instead producing more than 2 million.
Sold nearly 2.5 times as many electrified vehicles in 2013 as in 2012, including
our Focus Electric (a battery electric vehicle) and C MAX Energi and Fusion
Energi (plug-in hybrid electric vehicles), leading the market in plug-in hybrid
sales for the fourth quarter of 2013.
Saw Ford electric vehicle customers drive over 114 million all-electric miles as of
late April 2014, for a net CO2 reduction of nearly 8 million kgs compared to
gasoline-powered driving.
Continued to offer three hybrid electric vehicle models: the Ford Fusion, Ford
C MAX and Lincoln MKZ.
In Europe, offered 48 models and variants that achieve a CO2 emissions level of
130 grams per kilometer (g/km), and 13 that achieve less than 100 g/km.
We discuss our progress on vehicle fuel efficiency and CO2 emissions in more detail
in the Greening Our Products section and our progress in reducing facility-related
energy use and CO2 emissions in the Greening Our Operations section.
Supporting Climate Change Policies
Neither Ford nor the auto industry can achieve climate stabilization alone. Reducing
emissions by the amount required calls for an integrated approach – a partnership of
all stakeholders, including the automotive industry, the fuel industry, government and
consumers. It can only be achieved by significantly and continuously reducing GHG
emissions over a period of decades in all sectors of the economy. In the
transportation sector, this means improving vehicle fuel economy, developing lowercarbon fuels and working with the government on complementary measures to
encourage consumers to purchase these more fuel-efficient vehicles and lowercarbon fuels. We are committed to working with all key stakeholders to create policies
that further promote the development of lower-carbon fuels and other complementary
measures.
If there is a mismatch between available fuels, vehicles and consumers, climate
stabilization goals will not be met. Accordingly, we are committed to advocating for
effective and appropriate climate change policy. We are promoting comprehensive
market-based policy approaches that will provide a coherent framework for GHG
emission reductions, so that companies like ours can move forward in transforming
their businesses with a clear understanding of their obligations. For more information
on climate change policies globally please see Climate Change Policy and
Partnerships.
In This Section
In this section we first provide an overview of the climate change issue and of Ford’s
greenhouse gas emissions. We also discuss the risks and opportunities that climate
change poses for Ford and our overall climate change strategy. Finally we discuss
climate change public policy issues and Ford’s climate change partnerships.
1. However, our combined U.S. corporate average fuel economy declined by 1.7 percent in 2013
due to increased customer demand for trucks over cars.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
The Issue
Beyond CO2
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
Greening Our Products
Greening Our Operations
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
The Issue
Climate change is the result of an increase in heat-trapping (greenhouse)
gases in the atmosphere. Carbon dioxide (CO2) is the major long-lived
greenhouse gas (GHG). The burning of fossil fuels (to provide electricity,
heat and transportation, and to support industry and agriculture), as well
as deforestation, leads to net emissions of CO2 and increased levels of
atmospheric CO2. The atmospheric concentration of CO2 has increased
from a preindustrial level of 270 to 280 parts per million (ppm) to a level of
approximately 394 ppm at the beginning of 2013 (see Figure 1).
Global temperature records have been reported independently by scientists at the
National Aeronautics and Space Administration (NASA) in the U.S., the National
Oceanic and Atmospheric Administration (NOAA) in the U.S., the Climate Research
Unit at the University of East Anglia in the U.K., and the Japanese Meteorological
Agency. The records from these four independent groups are in good agreement and
show a distinct warming trend over the past century. The past decade was the
warmest decade in the instrumental temperature record. As shown in Figure 2, 2013
was among the warmest years on record. Independent measurements of rising sea
levels, increasing acidification of the oceans, loss of Arctic sea ice and the retreat of
glaciers around the world are consistent with the impact of rising GHG concentrations
and global temperature.
Data
Case Study: Ford Fleet
Purchase Planner
Figure 1: CO2 concentration measured at the observatory in Mauna Loa, Hawaii
Voice: John Fleming
Data source: NOAA (2014)
Figure 2: Global temperature
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Data source: NASA (2014)
Global Emissions
Figure 3 (below) provides a breakdown of estimated 2011 fossil fuel CO2 emissions
by region. For the U.S. and Europe (EU-27), the emissions are further broken down
by sector and by mode in the transportation sector. The data were taken from reports
published by the International Energy Agency, the European Environment Agency
and the U.S. Environmental Protection Agency. Globally, emissions from cars and
light-duty trucks comprise about 11 percent of all fossil fuel CO2 emissions. In the
U.S., cars and light-duty trucks account for approximately 20 percent of fossil fuel
CO2 emissions, or about 3 percent of global fossil fuel CO2 emissions. In Europe,
passenger cars and light-duty vehicles account for approximately 19 percent of fossil
fuel CO2 emissions, or about 2 percent of global fossil fuel CO2 emissions.
Until approximately 2007, the U.S. was the largest CO2 emitter. Around 2008,
however, emissions from China surpassed those from the U.S. due to China’s rapid
economic development, and it is expected that the gap between emissions from
China and those from the U.S. will continue to widen in the future. Still, per-capita
emissions of CO2 in the U.S. are expected to remain higher (currently by
approximately a factor of three) than those in China.
Figure 3: Regional distribution of fossil fuel CO2 emissions in 2011
Global CO2 Emissions
Percent
2011
U.S.
16.9
Europe (EU-27)
11.8
Other North America
3.1
Central and South America
4.1
Eurasia
8.0
Middle East
6.0
Africa
3.5
China
26.8
India
5.3
Japan
3.6
Other Asia & Oceania
9.4
Other Europe
1.6
U.S. by Sector
Europe (EU-27) by Sector
Percent
Percent
2011
2011
Transportation
33.1
Transportation
26.1
U.S. Territories
0.9
Manufacturing
16.0
14.7
Residential
11.0
Residential
6.2
Commercial
Commercial
4.2
Electricity Generation
Industrial
Electricity Generation
40.9
U.S. Transportation
2.4
Europe (EU-27) Transportation
Percent
Percent
2011
2011
Passenger Cars
43.2
Passenger Cars
Light-Duty Trucks
17.2
Light-Duty Vehicles
Other Trucks
22.1
Heavy-Duty Vehicles
67.5
6.5
16.1
Buses
1.0
Buses
3.3
Aircraft
8.4
Civil Aviation
1.8
Ships
2.7
Navigation
2.1
Rail
2.6
Railways
0.8
Other
2.9
Other
2.0
U.S. Passenger Cars
Vehicle Stock
New Cars
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Other
4.5
40.0
Europe (EU-27) Passenger Cars
Percent
Percent
2011
2011
95.2
4.8
Vehicle Stock
New Cars
94.6
5.4
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
The Issue
Beyond CO2
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
Greening Our Products
Greening Our Operations
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Beyond CO2
While carbon dioxide (CO2) is by far the most important greenhouse gas
associated with the use of motor vehicles, small amounts of other
greenhouse gases are also emitted, notably methane (CH4), nitrous oxide
(N2O) and hydrofluorocarbon-134a (HFC-134a). We take a holistic view of
climate change and are addressing non-CO2 emissions in our research,
product development and operations.
Methane and nitrous oxide are combustion products formed in the engine and emitted
into the atmosphere. Although the overall contribution of these pollutants is small,
manufacturers have had to meet new standards for these emission constituents
since 2012. We have assessed the contribution to climate change made by methane
emissions from vehicles as about 0.3 to 0.4 percent of that of the CO2 emissions
from vehicles. We have also assessed the contribution to climate change from N2O
emissions from vehicle tailpipe emissions (i.e., not including potential emissions
associated with fuel production) as about 1 to 3 percent of that of tailpipe CO2
emissions. The contribution from HFC-134a is slightly higher. We have estimated
that the radiative forcing contribution of HFC-134a leakage from an air-conditionerequipped vehicle is approximately 3 to 5 percent of that of the CO2 emitted by the
vehicle.1 When expressed in terms of “CO2 equivalents,” the contribution of vehicle
emissions to radiative forcing of climate change is dominated by emissions of CO2.
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
We are also addressing other non-CO2 greenhouse gases such as perfluorocarbons
(PFCs) and sulfur hexafluoride (SF6). Through our Restricted Substance
Management Standard we have prohibited SF6 in magnesium casting. We are
continuing our scientific research to determine the relative contribution of a wide
range of long-lived greenhouse gases on the radiative forcing of climate change. In
2013, for example, we worked with an international team of climate and atmospheric
scientists to assess the global warming potentials of long-lived greenhouse gases.
The values we developed were used by the Intergovernmental Panel on Climate
Change (IPCC), the leading international organization for the assessment of climate
change and related science, in their 2013 report on the physical basis for climate
change.2 And, we have assessed the contribution to climate change made by “criteria
emissions” from light-duty vehicles, including hydrocarbons, nitrogen oxides (NOx),
particulate matter and carbon monoxide. Given the impressive reductions in criteria
emissions enabled by improvements in engine and exhaust after-treatment
technology, we believe that these short-lived emission constituents from light-duty
vehicles will continue to have a relatively minor influence on climate change in the
future.3 Their contribution will continue to decline even with no additional
technological advancements in vehicles, as the existing vehicle fleet, which includes
many older vehicles without the most advanced emissions technology, is replaced by
new, less-polluting vehicles.4
Reducing the Climate and Ozone Impacts of Vehicle Air
Conditioning Refrigerants
Chlorofluorocarbons (CFCs), hydrofluorocarbons (HFCs) and hydrofluoroolefins
(HFOs), which are used as refrigerants in vehicle air conditioning (AC) units, also
have warming effects on the atmosphere and contribute to climate change. CFCs,
which are commonly known for their negative impact on the Earth’s ozone layer, also
have the highest global warming potential of these three refrigerants. Ford has been
a leader in conducting research on CFC replacements to eliminate their ozone
impacts and reduce the overall global warming potential of air conditioning
refrigerants.
In the 1980s and early 1990s, all vehicle manufacturers used CFC-12 (CF2Cl2) as
the refrigerant in AC units. By the mid-1990s, in response to the Montreal Protocol on
Substances that Deplete the Ozone Layer (1987), vehicle manufacturers switched to
HFC-134a (CF3CFH2). Hydrofluorocarbons such as HFC-134a contain only
hydrogen, fluorine and carbon; they do not contain chlorine and hence do not
contribute to stratospheric ozone depletion. HFC-134a also has a shorter
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atmospheric lifetime and a substantially smaller global warming potential than CFC12. As shown in Table 1 below, the global warming potential of HFC-134a is 1,370,5
compared to CFC-12’s global warming potential of 10,900.
As seen in Figure 1 below, the lifecycle emissions of CFC-12 from an AC-equipped
car in 1990 were approximately 400 g per vehicle6 – i.e., a CO2 equivalent radiative
forcing impact comparable to that of the CO2 emitted from the tailpipe of the car.
Replacement of CFC-12 with HFC-134a, together with improvements in AC systems,
has led to a dramatic (approximately 30-fold) decrease in the climate impact of
refrigerant emissions per vehicle for an AC-equipped vehicle. (This can be seen by
comparing the two left-hand bars in Figure 1.) We estimate that lifecycle emissions of
HFC-134a from vehicles manufactured in 2010 are approximately 100 g per vehicle
per year.7 Looking to the future, based on published assessments,8 we believe that
HFC-134a emissions from a typical light-duty vehicle manufactured in 2017 will be
approximately 50 g per vehicle per year, further decreasing in the impact of HFC134a emissions on a per-vehicle basis by a factor of two (see the third bar in Figure
1).
In the EU, we were required to use compounds with global warming potentials of 150
or less in the AC units for all approvals of new vehicle types by the end of 2012. This
requirement extends to all registered vehicles beginning on January 1, 2017. HFC134a has a global warming potential of 1,370 and it does not meet the new regulation.
Hydrofluoroolefins (HFOs) are a class of compounds that are safe for the ozone layer
and have very low global warming potential (typically less than 10). Based upon
engineering, environmental and safety assessments, many automakers, including
Ford, have chosen the compound known as HFO-1234yf (also known as HFC-1234yf
or CF3CF=CH2) for use in European vehicles subject to the above-mentioned
legislation timing. Research at Ford9 has established that HFO-1234yf has a global
warming potential of less than one10. As seen in the right-hand bar of Figure 1 below,
by using HFO-1234yf, the AC refrigerant impact on global warming ceases to be
discernible. In addition to using new refrigerants, Ford has also implemented new
lower-leakage fitting designs in our AC systems, to reduce refrigerant leakage.
In the U.S., the EPA has proposed that HFCs such as HFC-134a should be added to,
and regulated as part of, the Montreal Protocol. We do not support the inclusion of
HFCs within the Montreal Protocol for the three reasons stated below:
HFCs do not contribute to the depletion of stratospheric ozone. HFCs should
therefore not be included in the Montreal Protocol on Substances that Deplete
the Ozone Layer.
As seen in Figure 1, replacing CFC-12 with HFC-134a has been a major step
forward in environmental protection. Retaining the option to use HFC-134a in the
future increases our ability to deliver cost-effective solutions for our customers.
Emissions of CO2, CH4 and N2O, not HFCs, are the main driver of climate
change. (HFCs are currently responsible for less than 1 percent of the radiative
forcing by long-lived GHGs.) Regulations focused on less than 1 percent of the
problem are not very useful. We need to adopt a life cycle perspective and focus
on the most cost-effective options. Assessment of cost effectiveness is required
before enacting blanket restrictions on HFCs.
Figure 1: Annual In-Use Greenhouse Gas (GHG) Emissions From Typical AC-Equipped Cars in the U.S in 1900, 2010
and 2016 Using Either CFC-12 (in 1990, Left-Hand Bar), HFC-134a (2010 and 2016, Middle Bars), or HFO-1234yf
(Right-Hand Bar) Refrigerants.
Table 1: Comparison of CFC-12, HFC-134a and HFO-1234yf
Global Warming
Compound
Chemical Formula
Safe for Ozone?
Atmospheric Lifetime11
Potential11
CFC-12
CF2CI2
No
100 years
10,200
HFC-134a
CF3CFH2
Yes
13.4 years
1,300
HFO-1234yf
CF3CF=CH2
Yes
10.5 days
<1
1. T.J. Wallington, J.L. Sullivan and M.D. Hurley, “Emissions of CO2, CO, NOx, HC, PM, HFC-134a, N2O and CH4 from the Global Light Duty Vehicle
Fleet,” Meteorol. Z. 17, 109 (2008).
2. O. Hodnebrog, M. Etminan, J.S. Fuglestvedt, G. Marston, G. Myhre, C.J. Nielsen, K.P. Shine, and T.J. Wallington, “Global Warming Potentials and
Radiative Efficiencies of Halocarbons and Related Compounds: A Comprehensive Review,” Rev. Geophys., 51, 300–378 (2013).
3. T.J. Wallington, J.E. Anderson, S.A. Mueller, S. Winkler and J.M. Ginder, “Emissions Omissions,” Science 327, 268, (2010).
4. T.J. Wallington, J. Anderson, S. Winkler, “Comment on “Natural and Anthropogenic Ethanol Sources in North America and Potential Atmospheric
Impacts of Ethanol Fuel Use,” Environ. Sci. Technol. 47, 2139–2140 (2013).
5. World Meteorological Organization, Scientific Assessment of Ozone Depletion: 2010, Geneva (2010).
6. IPCC/TEAP, Special Report: Safeguarding the Ozone Layer and the Climate System, Cambridge University Press, 2005.
7. T.J. Wallington, J.L. Sullivan and M.D. Hurley, “Emissions of CO2, CO, NOx, HC, PM, HFC-134a, N2O and CH4 from the Global Light Duty Vehicle
Fleet,”Meteorol. Z. 17, 109 (2008).
8. S. Papasavva, D.J. Luecken, R.L. Waterland, K.N. Taddonio and S.O. Andersen, “Estimated 2017 Refrigerant Emissions of 2,3,3,3tetrafluoropropene (HFC-1234yf) in the United States Resulting from Automobile Air Conditioning,” Environ. Sci. Technol. 43, 9252 (2009).
9. O.J. Nielsen, M.S. Javadi, M.P. Sulbaek Andersen, M.D. Hurley, T.J. Wallington and R. Singh, “Atmospheric Chemistry of CF3CF=CH2: Kinetics and
Mechanisms of Gas-Phase Reactions with Cl Atoms, OH radicals, and O3,” Chem. Phys. Lett. 439, 18 (2007).
10. O. Hodnebrog, M. Etminan, J.S. Fuglestvedt, G. Marston, G. Myhre, C.J. Nielsen, K.P. Shine, and T.J. Wallington, “Global Warming Potentials and
Radiative Efficiencies of Halocarbons and Related Compounds: A Comprehensive Review,” Rev. Geophys., 51, 300–378 (2013).
11. O. Hodnebrog, M. Etminan, J.S. Fuglestvedt, G. Marston, G. Myhre, C.J. Nielsen, K.P. Shine, and T.J. Wallington, “Global Warming Potentials and
Radiative Efficiencies of Halocarbons and Related Compounds: A Comprehensive Review,” Rev. Geophys., 51, 300–378 (2013). Global Warming
Potential (GWP) is a relative measure of how much heat a greenhouse gas traps in the atmosphere. It compares the amount of heat trapped by a
certain mass of the gas in question to the amount of heat trapped by a similar mass of carbon dioxide. A GWP is calculated over a specific time
interval, commonly 20, 100 or 500 years. GWP is expressed as a factor of carbon dioxide (whose GWP is standardized to 1).
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and Partnerships
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People
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World
Ford’s Greenhouse Gas Emissions
We estimate that annual carbon dioxide (CO2) emissions from Ford
facilities and Ford vehicles driven by our customers are in the range of 300
to 400 million metric tons (Mmt) per year. It is not possible to give a more
precise value because of uncertainties in the number of Ford vehicles in
the on-road fleet and how many miles these vehicles traveled. The
estimate includes emissions from our facilities, emissions from currentyear vehicles, and most significantly the emissions from all Ford vehicles
more than one year old on the road.
We updated this estimate of global greenhouse gas (GHG) emissions from our
facilities and Ford vehicles in 2010, using data from 2008, the most recently
available. The estimate is shown in Figure 1.
Please note that while have control over our facility emissions, we have no control
over the emissions of vehicles once they are produced and placed in service on the
road.
Our assessment of the emissions from Ford’s facilities and Ford-made vehicles on the
road decreased between 2005 and 2008 from approximately 400 to 350 million
metric tons of CO2, primarily due to better data availability for a key parameter.1
Normalizing for the change in the key parameter, the emissions remained relatively
stable at approximately 350 Mmt. Recognizing the inherent uncertainties in these
estimations, we plan to update the assessments approximately every five years. We
plan to conduct our next assessment in 2015.
Figure 1: Estimate of CO2 Emissions from Our Facilities and Vehicles on
the Road in 2008
Metric tons
CO2 emissions
Manufacturing facilities
New vehicles
Vehicles on road
Total
5 million
29 million
308 million
342 million
In detail, the updated 2010 snapshot of estimated CO22 emissions shows that,
between 2005 and 2008:
Emissions from our facilities improved by approximately 38 percent. This reflects
an approximately 16 percent improvement in the amount of CO2 emitted per
vehicle produced (i.e., our energy-efficiency index improved globally by about 16
percent from 2005 to 2008). It also reflects lower overall vehicle production in
2008. These estimates are fairly precise.3 Facility GHG emissions, however, are
a small percentage (about 2 percent) of the total.
Emissions from calendar year 20084 vehicles on the road decreased by about 22
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Supplier Greenhouse Gas Emissions
percent relative to the prior year, primarily reflecting a decline in vehicle sales.
We have moderate confidence in the precision of the estimate for U.S. vehicles;
the estimate for the rest of the world is less precise.5
Emissions from all Ford vehicles on the road were estimated to be about 308
million metric tons of CO2 per year, lower than in our previous analyses,
primarily due to better data availability for a key parameter. This estimate, which
accounts for about 90 percent of the total, remains highly uncertain.6
Outside the scope of this estimate, we are also in the process of understanding the
GHG emissions from our key suppliers’ facilities. And, we are expanding our
approach to enhance supplier environmental performance beyond more-established
supplier environmental performance expectations such as robust environmental
management systems (ISO 14001 certification) and responsible materials
management. (See the Supplier Greenhouse Gas Emissions section for details of our
participation in initial efforts to assess GHG emissions in our supply chain.)
1. Our estimate for the CO2 emissions for the greater-than-one-year-old on-road fleet decreased
from 370 to 308 Mmt between 2005 and 2008. This decrease primarily reflects better data
availability for a key value in the calculation (the global light-duty vehicle fraction of road
transportation petroleum use, which we now assume to be 0.6 as opposed to 0.7 in our
previous analyses). Using the old data value of 0.7 for the 2008 global CO2 estimate would
increase the 308 Mmt value to 359 Mmt. Such changes in our assessment reflect the difficulties
in assessing the emissions precisely from the global fleet of Ford vehicles.
2. CO2 emissions account for substantially all of the GHG emissions from our facilities and
vehicles.
3. This is calculated consistent with the World Resources Institute/World Business Council for
Sustainable Development Greenhouse Gas Protocol; it includes direct (Scope 1) and indirect
(Scope 2) emissions.
4. 2008 is the most recent year for which complete data are available.
5. Calculated using Ford U.S. Corporate Average Fuel Economy and global market share figures.
This estimate is subject to considerable uncertainty as it incorporates multiple assumptions
about how consumers use their vehicles (e.g., miles traveled overall and urban/highway
breakdown) and about fuel economy values in markets outside of the U.S.
6. This is calculated based on our market share and a sector-based approach to determine the
fractional contribution of light-duty vehicles to global total CO2 emissions. This estimate is
subject to considerable uncertainty, as it is based on multiple assumptions, including that all
automakers’ fleets have the same fuel economy and vehicle life span.
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Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
Greening Our Products
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Data
Case Study: Ford Fleet
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Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Climate Change Risks and Opportunities
Over the past decade, concerns about climate change, the price of fuel and
energy security – along with the global recession – have dramatically
changed the automotive business. This creates substantial risks for
automakers but also opportunities for innovation that enable growth and
expansion. Below we discuss the general trends driving change in our
markets and take a closer look at several key markets. We also discuss
the physical and supply chain risks to our business posed by climate
change.
On this page
Our Markets
Physical Risks
Supply Chain Risks
Our Markets
There is little doubt that the climate change issue has fundamentally reshaped
automotive markets around the world. The policy landscape is becoming more
complex and interconnected with other market forces. The Climate Change Policy
and Partnerships section of this report discusses regulatory developments in detail,
but in brief, all of our major markets are increasingly shaped by government actions
to regulate fuel economy and carbon dioxide (CO2) emissions, introduce low-carbon
fuels and provide incentives to shift consumer and business behavior. Many
governments are also actively involved in promoting the research, development and
purchase of new vehicle and battery technologies.
Concerns about fuel prices and price volatility continue to drive a long-term trend
toward consumer interest in more fuel-efficient vehicles. In many markets, energy
security concerns are also a driver of fuel economy regulation and alternative fuel
development, as governments and consumers seek to rely as much as possible on
domestic sources of transportation fuel and reduce imports of petroleum products.
Recent increases in the production of oil, gas, and biofuels in the U.S. are paving the
way for the U.S. to become energy independent in the future.
Investors are showing greater concern about climate change as a material risk for
many companies. A variety of voluntary public registries and information services
(such as the Carbon Disclosure Project) are providing information to investors about
greenhouse gas emissions, while in some countries companies are required to
disclose information about their climate risks. Thus, providing climate-changerelevant information to investors and shaping our business strategy with climate
change in mind are important elements of maintaining access to capital.
These market shifts are very significant to our company. Everywhere we operate, the
financial health of our company depends on our ability to predict market shifts of all
kinds and to be ready with the products and services our customers demand.
Our product globalization strategy is designed to help us respond to changing
markets and regional preferences, and the risks and opportunities presented by the
climate change issue. We have created global vehicle platforms that offer superior
fuel economy, safety, quality and customer features. We then tailor each global
platform to national or regional preferences and requirements. Our pledge that all our
vehicles will offer the best or among the best fuel economy in their segment, coupled
with a technology migration plan that is based on the science of climate change,
positions us to keep pace with or get ahead of regulatory requirements. New
technology is also cutting the time required to bring new vehicles to market, which
helps us respond more effectively to the ever-increasing pace of change in our
markets.
People
Ford Around the
World
This approach has helped us take advantage of the market demand for more fuelefficient vehicles and gain market share. However, the possibility that fuel prices
could decline means there is also a risk that consumer preferences will shift back
toward less fuel-efficient vehicles.
Please see the Financial Health section for further discussion of our changing
markets and how we are responding to them, and the Ford’s Climate Change
Strategy section for discussion of our strategic response to the risks and
opportunities posed by the climate change issue.
Regional Market Trends
North America
New regulations (discussed in the Climate Change Policy and Partnerships
section) and concerns about fuel prices, energy security and the impacts of
climate change are encouraging the sale of more fuel-efficient vehicles. National
surveys in the U.S. continue to show that fuel economy is a key consideration in
customers’ vehicle purchase decisions. This is echoed by our own customer
research and feedback. And, the trend is influencing buyer behavior. In 2006,
more fuel efficient vehicles including “sub-compact cars” like the Ford Fiesta,
“compact cars” like the Ford Focus, “mid-sized sedans” like the Ford Fusion, and
small SUVs like the Ford Escape, made up approximately 39 percent of total
industry vehicle sales. While in 2013, sales of these more fuel-efficient vehicles
made up just over 52 percent of total industry vehicle sales. However, from 2012
to 2013 consumer demand for more fuel efficient vehicles compared to other
vehicles leveled off: the growth of market share of these more fuel efficient
vehicles was almost flat from 2012 to 2013 after growing steadily each year since
2009. In addition, over the past decade the use of ethanol in the U.S. gasoline
market has increased by a factor of approximately five and there is now
widespread availability of E10. With the implementation of the Energy Security
and Independence Act of 2007, the trend of increasing renewable fuel use in
both gasoline and diesel is likely to continue, and will be limited only by the
capability and compatibility of the retail refueling infrastructure to deliver such
fuels to the customer, as well as the capability of future vehicles to handle the
increased renewable fuel content.
Europe
In Europe, the long-term trend of high-priced fuel and increasing fuel efficiency
has continued the market shift toward diesel-powered vehicles, which now make
up more than half of all new vehicle sales. This trend is reinforced by sales
incentives in some European countries aimed at reducing CO2 emissions from
older, less-efficient vehicles. In addition, downsized gasoline engines like Ford’s
line-up of EcoBoost® engines are also gaining traction with consumers, and
more automakers – including Ford – are offering small, around 1.0 liter and
below, direct injection, turbo engines. Several European countries have CO2based taxation with aggressive tax break points, which has boosted sales of
smaller, more fuel-efficient cars. Tough new CO2 emission regulations have also
come into effect, which will continue to drive fuel-economy improvements in new
automobiles. Automakers, including Ford, have begun to introduce and
announce plans for hybrid electric, battery electric and plug-in hybrid electric
vehicles for the European market.
Asia
The Chinese government is actively promoting vehicle electrification and
supporting research in this area, based on its desire to support growth and
development, balanced with the need for energy security and a cleaner
environment. The Chinese central government currently provides incentives to
purchasers of “new energy vehicles” (defined as battery electric and plug-in
electric vehicles) that are manufactured in China. However, sales of the new
energy vehicles have been consistently under the target set by the central
government. The majority of domestic and global automakers are launching or
considering launching a range of hybrid electric vehicle technologies in China,
including Auto Stop-Start (micro-hybrid) and full hybrid electric vehicles. Some of
these technologies are already available in the Chinese market. The majority of
new energy vehicles currently available in China are offered by domestic
Chinese manufacturers under national Chinese brands.
South America
In Brazil, our largest market in South America, the use of biofuels is widespread,
as a result of national policy and consumer preference. All gasoline in Brazil is
blended with 20 to 25 percent ethanol, and pure ethanol is also used extensively
as a motor fuel. A new regulation, the Automotive Regime, issued in 2012
requires that manufacturers selling vehicles in Brazil meet a minimum 12 percent
improvement in industry-wide fuel efficiency by October 2017. A voluntary fueleconomy labeling program is also in place, along with a star ranking program for
light vehicles that favors low-emission, low-CO2, ethanol, flexible-fuel and hybrid
vehicles. Consumers tend to choose vehicles with small engines, and
approximately 85 percent of new vehicles purchased have flexible-fuel
capabilities. Since 2010, Ford has offered the Fusion Hybrid in Brazil.
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Physical Risks
Global climate change raises the potential for shifting patterns of extreme weather
and other risks to our facilities.
For insurance purposes, we assess the risks each of our facilities faces (with input
from third-party engineers) at least annually. This risk assessment is updated based
on new data and takes into account the risk of exposure to hurricanes, tornadoes,
other storms, flooding and earthquakes. As a result of this process, we believe we
have a good understanding of the physical risks faced by our facilities and how those
risks are changing over time.
Extreme weather has the potential to disrupt the production of natural gas, a fuel
necessary for the manufacture of vehicles. Supply disruptions raise market rates and
jeopardize the consistency of vehicle production. To minimize the risk of production
interruptions, Ford has established firm delivery contracts with natural gas suppliers
and installed propane tank farms at key manufacturing facilities as a source of
backup fuel. Higher utility rates have prompted Ford to revisit and implement energyefficiency actions that previously did not meet our internal rate of return. Climate
change also has the potential to affect the availability and quality of water. We are
examining this issue as part of our water strategy.
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Supply Chain Risks
Our suppliers, which are located in more than 60 countries, are subject to market,
regulatory and physical risks as a result of greenhouse gas regulation and the
impacts of climate change. These risks could affect their competitiveness or ability to
operate, creating the potential for disruptions to the flow of supplies to Ford. For
example, suppliers may be subject to reporting requirements, fees or taxes,
depending on where their operations are located. See the Supply Chain section for a
discussion of actions we are taking to better understand the climate risks of our
suppliers and to promote a competitive supply chain.
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SUSTAINABILITY REPORT 2013/14
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Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
Greening Our Products
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Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
U.S. Energy Security
For many years, U.S. consumers and politicians have been concerned
about energy security, due to the country’s continuing dependence on
imported foreign oil. These concerns have been based on a trend of
increasing consumption of crude oil in the form of gasoline for
transportation and increasing crude oil imports in the U.S. since the 1960s
(see Figure 1 below). Unlike the utility sector, which has a diverse energy
portfolio, light-duty transportation is approximately 95 percent reliant on
crude oil. This dominance of crude oil, coupled with the continued reliance
on foreign countries for supply, is at the core of the U.S. energy security
concerns. Furthermore, instability in the Middle East, one of the world’s
primary oil-producing regions, as well as the high and volatile price of
gasoline in the U.S., also feed these concerns.
However, recent trends in the consumption of crude oil for transportation in the U.S.,
driven in part by increases in vehicle fuel efficiency, as well as increases in the
production of oil in the U.S., suggest that U.S. energy security will become less of an
issue in the future. In fact, the International Energy Administration recently released a
report that predicts that the U.S. will be the largest global producer of oil by the mid2020s, and by 2030 will be a net exporter of oil. If this prediction holds true, the U.S.,
which now imports about 20 percent of its total energy needs, would become energy
self-sufficient in the coming decades.1
The U.S. marketplace has also seen the widespread penetration of renewable fuel
use over the past 10 years, which further reduces U.S. reliance on foreign sources of
oil. Today more than 90 percent of the gasoline offered for sale at retail refueling
stations contains 10 percent ethanol (E10) by volume. The Energy Independence
and Security Act of 2007 mandated increasingly greater volumes of renewable fuel;
ethanol is currently the primary renewable fuel of choice. It should be noted that the
widespread use of E10 is only possible because the vast majority of public retail
refueling stations have dispensing and tank infrastructure that is compatible with E10,
and more than 95 percent of the on-road vehicle fleet today is able to operate on
gasoline containing 10 percent ethanol. Discussions of the widespread availability of
higher blends of ethanol fuel will require further improvements in retail refueling
infrastructure and vehicle compatibility.
Figure 1 below shows that increases in fuel efficiency over the years have largely
compensated for the increase in vehicle miles traveled. Since the 1970s, the fuel
efficiency of new passenger cars more than doubled, and fuel economy rates in
trucks have increased more than 50 percent. As a result, though vehicle miles
traveled increased by a factor of four, gasoline consumption increased by only a little
over a factor of two.
Figure 2 shows that U.S. demand for crude oil has declined in recent years. The
economic downturn, improvements in vehicle fuel efficiency, and changes in
consumer behavior have contributed to this decline.
Nonetheless, for the time being, energy security remains a serious concern in the
U.S. and other major markets and it continues to drive demand for more fuel-efficient
vehicles.
Figure 1: Total Miles Traveled and Gasoline Consumed
People
Ford Around the
World
Figure 2: Crude Oil* Consumption, Imports and U.S. Production
* Note: includes crude oil and other petroleum products, including natural gas plant liquids, processing gain, fuel ethanol and biodiesel.
1. International Energy Administration, World Energy Outlook 2012.
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and Opportunities
Ford’s Climate Change
Strategy
Climate Change
Strategic Principles
Ford’s Science-Based
CO2 Targets
Climate Change Policy
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People
Ford Around the
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Ford’s Climate Change Strategy
To respond to the risks and opportunities posed by the climate change
issue, our long-term strategy is to contribute to climate stabilization by:
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Climate Change
The Issue
Supply Chain
Continuously reducing the greenhouse gas (GHG) emissions and energy usage
of our operations;
Developing the flexibility and capability to market lower-GHG-emission products,
in line with evolving market conditions; and
Working with industry partners, energy companies, consumer groups and policy
makers to establish an effective and predictable market, policy and technological
framework for reducing GHG emissions.
Our product plans in all regions are aligned with our overall goal of contributing to
climate stabilization. Our technology and product strategy to meet this goal is based
on the modeling of vehicle and fuel contributions to emission reductions and an
analysis of market and regulatory trends (see figure below). Our climate change
strategy is supported by our sustainable mobility governance, which establishes
structures and accountability for implementing the strategy.
Product Sustainability Process
Greening Our Products
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Data
Case Study: Ford Fleet
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Voice: John Fleming
The specifics of our vehicle technology and product strategy to meet this goal are laid
out in the Sustainable Technologies and Alternative Fuels Plan, which can be found
in the Greening Our Products section of this report. The plan details steps we are
taking in the foreseeable future to develop and deploy vehicle and fuel technologies.
We believe this strategy is already showing results by positioning our company to
take advantage of opportunities created by shifts in markets. We have implemented
all of the near-term actions of our plan, and our commitment to outstanding fuel
economy aligns well with consumer interest in fuel-sipping vehicles. For example,
from 2009 to 2013, industry sales of more fuel-efficient vehicles including
subcompact cars, compact cars, mid-sized sedans, and small SUVs increased by 57
percent. Sales of more fuel efficient vehicles also grew faster than overall industry
sales, which grew by 51 percent from 2009 to 2013. Ford’s sales of these vehicles
increased even more than the industry overall, increasing by 67 percent from 2009 to
2013. However, from 2012 to 2013, industry-wide sales of these more fuel efficient
vehicles grew a bit more slowly than overall vehicle sales; they increased by 8
Sustainable Technologies and Alternative
Fuels Plan
Vehicle Fuel Efficiency and CO2 Progress
and Performance
percent, while overall industry sales grew by 9 percent. For the longer term, we are
preparing to provide regionally appropriate approaches based on global platforms
and advanced vehicle technologies, including electric vehicles, biofuel vehicles and
(as fuel and infrastructure become available) hydrogen fuel cell vehicles. In addition,
we have conducted dialogues with stakeholders, exploring sustainable mobility
projects to demonstrate mobility solutions that meet the needs of urban and rural
communities by leveraging information technology to integrate private and public
transportation options. Please see the Financial Health section for details on these
efforts.
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Climate Change Strategic Principles
Our approach to greenhouse gas (GHG) stabilization is aligned around the
following key strategic principles:
Climate Change
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change
Strategic Principles
Ford’s Science-Based
CO2 Targets
Climate Change Policy
and Partnerships
1. Technical, economic and policy approaches to climate change need to recognize
that all carbon dioxide (CO2) molecules (or GHG equivalents) produced by
human activities make the same contribution to climate change. Once those
molecules reach the atmosphere, they contribute to the greenhouse effect,
regardless of their source. However, the cost of reducing those emissions varies
significantly depending on their source, and we should attempt to achieve the
most economically efficient solutions possible.
2. The transportation sector represents a closely interdependent system,
characterized by the equation: “Vehicle + Fuel + Driver = GHG emissions.” Each
element in this equation depends on the others. For example, vehicle
manufacturers can bring to market flexible-fuel vehicles, but successfully
reducing GHG emissions depends on fuel companies providing renewable
biofuels, as well as consumer demand for the vehicles and fuels.
3. Future developments in technologies, markets, consumer demand and policies
are uncertain. The business strategies that Ford implements, and the public
policies that we encourage, must have the flexibility to succeed in a range of
potential scenarios.
Greening Our Products
Greening Our Operations
Data
4. Early affordable steps to reduce GHG emissions from our products and
processes may delay the need for drastic and costly reductions later. Lack of
agreement on long-term solutions cannot be used as an excuse to avoid nearterm actions.
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
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Climate Change
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change
Strategic Principles
Ford’s ScienceBased CO2 Targets
The “CO2 Model”:
The Science
Behind Our
Scientific
Approach
Climate Change Policy
and Partnerships
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Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Ford’s Science-Based CO2 Targets
Throughout this report, we refer to Ford’s climate goals as “science-based”
– specifically, based on the science of climate stabilization. An advantage
of this approach is that it gives us an objective, long-term goal focused on
an environmental outcome – the stabilization of carbon dioxide (CO2) in
the atmosphere. A disadvantage is that the goal can be difficult to explain
and communicate. In this section, we delve into our science-based goal by
discussing what stabilization means, how we use “glide paths” to align our
product plans with emission reductions, and how our CO2 model works
and how we use it in our planning.
The stabilization-based goal had its start in 2004, when Ford’s internal Climate
Change Task Force faced a dilemma. After an extensive study, it was clear to the
cross-functional group of senior executives that several forces were converging to
fundamentally change vehicle markets, especially in North America and Europe.
Current and anticipated greenhouse gas and fuel-economy regulation, rising fuel
prices and growing consumer awareness of the climate change issue all pointed to a
shift in sales toward cars rather than trucks, and toward smaller and more fuelefficient vehicles. We needed to rapidly reorient our product offerings.
But what should drive new product goals? As a practical matter, the company needed
to be able to meet new regulatory mandates, and we needed some way to plan for
new products without certainty about future fuel economy regulations. Beyond that
imperative, we had taken to heart our responsibility to contribute to meeting the
challenge of climate change. So, Task Force members decided to base product
planning on the goal of climate stabilization, and they asked Ford’s in-house
scientists to devise a way to test scenarios for meeting that goal.
Our Stabilization Commitment
Ford researchers have played a leading role in scientific research to understand and
quantify the contribution of vehicles to climate change. We have also worked with a
variety of partners to understand current and projected man-made greenhouse gas
(GHG) emissions, and the steps that can be taken to reduce them. Many scientists,
businesses and governmental agencies have concluded that stabilizing the
atmospheric concentration of CO2 at approximately 450 parts per million (ppm) may
help to forestall or substantially delay the most serious consequences of climate
change (see chart below).
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Ford has committed to doing our share to stabilize atmospheric CO2 at 450 ppm.
Using a science-based CO2 model (see The “CO2 Model:” The Science Behind Our
Scientific Approach), we have calculated the amount of light-duty vehicle (LDV) CO2
emissions that are consistent with stabilizing the concentration of CO2 in the
atmosphere at 450 ppm. We then calculated the reductions in the CO2 emission rate
(g/km) from new LDVs needed over the coming decades to achieve 450 ppm
atmospheric CO2, based on projections of vehicle sales and scrappage. Plotting
these emission levels over time yields the “CO2 glide paths” that drive our technology
plans.
We have calculated region-specific CO2 glide paths for North America, Europe, Brazil
and China. The glide paths take into account regional differences in vehicle size and
fuel consumption, government regulations and biofuel availability. Although the initial
(current) CO2 emissions rate varies considerably by region, to provide the significant
emission reductions needed, all regions need to move toward similar targets. For the
light-duty vehicle sector to meet the 450 ppm CO2 emissions limits, all automakers
must reduce their LDV emissions by the proportion prescribed by the CO2 glide paths
(see chart below). We have shared our thinking behind the development of these
industry-average targets with interested stakeholders and have received positive
feedback. We have also published the methodology behind the development of our
CO2 glide paths in the peer reviewed scientific literature.1
Industry-Average CO2 Glide Paths2
In 2010, we applied the CO2 glide path methodology to develop CO2 targets for our
commercial vehicles and facilities.
We believe that a science-based approach is the right way forward, and Ford’s
sustainability plan is based on these science-based emissions targets. We compare
the glide paths to competitive and regulatory factors in each region to inform longterm technology plans, and identify opportunities and risks.
In general, our glide paths are consistent with existing and proposed fuel economy
and vehicle CO2 regulations. In the absence of certainty about future regulations, the
glide paths provide a good guide for long-term product development planning. The
industry North American glide path is generally consistent with existing and proposed
U.S. fuel economy regulations through 2025. The Latin American glide path is more
stringent than proposed regulations in Brazil. The European region industry glide
path is generally consistent with European vehicle CO2 regulations through 2020 but
slightly less stringent than European proposed regulations for 2025. The Asia region
glide path is slightly more stringent than vehicle CO2 regulations proposed by the
Chinese government for 2015 and slightly less stringent than Chinese proposed
regulations for 2020.
We caution that while our product development plans are based upon delivering longterm reductions in CO2 emissions from new vehicles that are similar to those shown
for the industry-average glide paths, we anticipate that the year-over-year reductions
will vary somewhat from the glide paths. In some years the reductions will be greater
than those shown in the glide paths and in other years they will be less. That is
because delivering on these targets will be dependent to some degree on market
forces that we do not fully control (e.g., changes in energy prices and changes in the
mix of vehicles demanded by the consumers in the markets in which we operate).
Furthermore, our product strategy is based on multiple inputs, including regulatory
requirements, competitive actions and technology plans.
We annually review the assumptions and input data in the CO2 model. Because of the
long-term view of the model, we only update the glide paths on a five-year basis. In
2012 we completed the first update since the glide paths were implemented. As part
of this review, we assessed our glide path analysis methodology and incorporated
new forecasts for vehicle sales and the latest data on the CO2 intensity of fuels. The
adjustments to glide paths based on these changes were minor.
Climate change is a long-term challenge that demands long-term solutions. We
believe a philosophy of continuous improvement implemented over the long term is
the correct solution to this challenge. Following the CO2 reductions called for in our
glide path assessment is a significant challenge. It is a commitment that we do not
undertake lightly. However, we believe that dramatic reductions in CO2 emissions are
required over the long term to forestall or substantially delay the most serious
consequences of climate change, and we are committed to doing our part.
Ford’s leadership in using climate science to set our CO2 targets has been recognized
externally. In 2012 we received a Goal-Setting Certificate at the U.S. Environmental
Protection Agency’s Climate Leadership Awards Ceremony and Conference for our
global manufacturing CO2 strategy.
To explore which vehicle and fuel technologies might be most cost-effective in the
long-term stabilization of atmospheric CO2 concentrations, we have worked with
colleagues at Chalmers University of Technology in Gothenburg, Sweden.
Specifically, we are working together to include a detailed description of light-duty
vehicles in a model of global energy use for 2010 to 2100. Several technology cost
cases have been considered. We found that variation in vehicle technology costs
over reasonable ranges led to large differences in the vehicle technologies utilized to
meet future CO2 stabilization targets. We concluded that, given the large
uncertainties in our current knowledge of future vehicle technology costs, it is too
early to express any firm opinions about the future cost-effectiveness or optimality of
different future fuel and vehicle powertrain technology combinations.3 This conclusion
is reflected in the portfolio of fuel and vehicle technologies that are included in our
sustainability strategy. We are continuing to develop the global energy model with
researchers at Chalmers. We believe the model will provide valuable insights into
cost-effective mobility choices in a future carbon-constrained world.
1. S. L. Winkler, T. J. Wallington, H. Maas, and H. Hass, Light-Duty Vehicle CO2 Targets
Consistent with 450 ppm CO2 Stabilization, Environ. Sci. Technol., Light-Duty Vehicle CO2
Targets Consistent with 450 ppm CO2 Stabilization (2014).
2. E.U. and China glide paths were developed based on the New European Driving Cycle (NEDC),
and North America and Latin America glide paths were developed based on the Federal Test
Procedures (FTP), which are the testing requirements used by governments in these regions to
assess the emission levels of car engines and/or fuel economy in light duty vehicles.
3. M. Grahn, E. Klampfl, M. Whalen, and T.J. Wallington, “Sustainable Mobility: Using a Global
Energy Model to Inform Vehicle Technology Choices in a Decarbonised Economy,”
Sustainability, 5, 1845–1862 (2013).
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The “CO2 Model”: The Science Behind Our Scientific Approach
In 2005, Ford’s scientists began development of a global carbon dioxide
(CO2) model. To create it, they modified the Sustainable Mobility Project
model (developed by the International Energy Agency) and combined it
with global CO2 emission-reduction pathways for varying levels of
atmospheric CO2 stabilization (as described by the Model for the
Assessment of Greenhouse Gas Induced Climate Change, developed by
the National Center for Atmospheric Research). The scientists then
calculated the CO2 emission reductions required of new light-duty vehicles
up to the year 2050 for a range of CO2 stabilization levels and different
regions of the world, using a simplifying assumption of the same
percentage CO2 emission reductions across all sectors.
At the lower CO2 stabilization levels, the required emission reductions are extremely
challenging and cannot be accomplished using vehicle technology alone. Ford’s CO2
model and other modeling tools combined to explore assumption sensitivities around
vehicle technologies, baseline fuels and biofuels.
The CO2 model is not intended to provide “the answer,” but rather a range of possible
vehicle and fuel solutions that contribute to a pathway to CO2 reductions and,
eventually, climate stabilization. Our Blueprint for Sustainability – and the technology
and product actions it spells out – is based on options developed through this
modeling exercise.
The model and its results have been a centerpiece of discussions with a variety of
stakeholders. Below are some of the questions that have been raised through these
discussions, and the answers to them.
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How does the model account for emissions growth or reduction in developing
countries?
We recognize that developing countries generally have relatively low per-capita
energy use but high rates of emissions growth, reflecting growing economies. The
CO2 model uses a science-based approach that allows for growth in developing
countries, to derive CO2 reduction targets for light-duty vehicles consistent with a 450
ppm CO2 stabilization pathway.
Since fuel use is the dominant cause of CO2 emissions, how does the model
account for projected changes in the carbon footprint of automotive fuels?
Ford has studied multiple scenarios in which the auto industry and the energy industry
work together to reduce overall well-to-wheels CO2 emissions from the light-duty
transportation sector. These joint strategy scenarios (see Figure 1 below) allow us to
develop a least-cost vehicle technology road map. For the carbon footprint of fuels,
we rely on the well-to-tank CO2 emissions for different alternative fuels estimated by
different region-based models, including the Greenhouse Gases, Regulated
Emissions, and Energy Use in Transportation (GREET) model for North America, and
the EUCAR/JRC/CONCAWE analysis for Europe.
Are you continuing to test alternative scenarios?
In the long run, the roles of consumers, governments and fuel availability will be
pivotal in dictating actual CO2 emission reductions, and Ford continues to take them
into consideration in fine-tuning a truly viable and sustainable CO2 stabilization
pathway.
How does the model consider the cost of technologies and alternative fuels?
In a separate study (and as discussed on the Ford’s Science-Based CO2 Targets
page), Ford and our partner Chalmers University of Technology have developed a
global energy model that looks into minimal-cost scenarios across different sectors
and explores assumption sensitivities around vehicle technologies, fuel technologies,
connections between the different energy sectors, and biofuels. The model provides
information on the combinations of options that will yield the necessary emissions
reductions at an affordable cost to consumers. We have used this model to develop
scenarios to assess the global lowest-cost vehicle and fuel technology solutions
consistent with CO2 stabilization.
Figure 1: Ford’s Sustainability Framework and Technology Migration Development
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Ford and the automotive industry as a whole have an important role to play
in achieving climate stabilization. We take this responsibility seriously, and
have based our global approach to product planning and policy
participation on the science of climate stabilization, doing our part to
reduce emissions significantly in order to maintain atmospheric
concentrations of greenhouse gas emissions at or below 450 ppm. We
accept that simply “not getting worse” is not good enough. We are
committed to working with all key stakeholders to promote climate change
policy that helps to match vehicle technology, fuel technology and
availability, and consumer demand to effectively reduce transportation
sector emissions and reach climate stabilization goals. We welcome, and
have worked to promote, comprehensive market-based policy approaches
that will provide a coherent and effective framework for GHG emission
reductions and give companies a clear understanding of their role in
achieving reductions.
European Policy
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Clarity and consistency of fuel economy and vehicle GHG regulations is critical to our
ability to plan, develop and implement new products. These regulations effectively
regulate what vehicles we are allowed to build and sell.
However, light-duty trucks and passenger vehicles represent only about 11 percent of
all global fossil fuel CO2 emissions, so our industry alone cannot achieve climate
stabilization. It will require major efforts by industries, government, and consumers.
Even reducing the transportation sector’s contribution to climate change cannot be
done by automakers alone. It will require partnership of all stakeholders, including
automakers, the fuel industry, government and consumers, because effectively
reducing emissions will require not only improving vehicle fuel economy, but also
developing lower-carbon fuels, infrastructure to deliver those fuels, and government
actions to encourage consumers to purchase these more fuel-efficient vehicles and
lower-carbon fuels.
In 2012 in the U.S., the Environmental Protection Agency (EPA) and the National
Highway Traffic Safety Administration (NHTSA) finalized regulations on a national
approach to vehicle greenhouse gas and fuel economy standards for 2017 to 2025.
Globally, however, growing budget deficits at national and regional levels have
overshadowed climate policy discussions over the last several years.
In our major markets, the regulation of fuel economy and/or vehicle CO2 emissions is
becoming increasingly complex. In addition to competing federal and regional
regulations, governments are taking diverse approaches to incentives for emission
reductions through rebates, fees, “feebates,” privileges for low-emitting vehicles and
penalties for high-emitting vehicles. At the same time, some state governments are
introducing registration taxes on the same advanced vehicle technologies that assist
in CO2 reductions, to make up for the loss in tax revenues resulting from these
vehicles’ reduced use of conventional fuels. This very complex policy environment is
one important driver of our strategy to develop fuel-efficient and advancedtechnology platforms that can be shared globally and tailored to the needs of our
customers. Customer vehicle-purchasing choices are affected by vehicle incentives,
fuel costs, annual registration costs as well as overall maintenance and ownership
costs.
We hope that the information that follows helps to illustrate the diverse array of GHG
and fuel economy regulations and incentives that are now shaping our markets. This
section provides more detail on developments and Ford’s involvement in:
U.S. policy
Climate change legislation
Greenhouse gas and fuel economy regulation
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European policy
Canadian policy
Asia Pacific policy
South American policy
Renewable fuels policy
Partnerships and collaboration
Emissions trading
The map below provides a summary of the existing and proposed CO2 emission and
fuel consumption requirements and standards that vehicle manufacturers face across
the globe. For each country the primary metric used in the regulation is listed, such
as miles per gallon or grams of CO2 per mile, as well as the “drive cycle” or vehicle
testing process required to calculate compliance with the requirement. The map
illustrates that many countries have existing or proposed CO2 or fuel consumption
requirements and that these requirements vary considerably by country and region.
Summary of Global Fuel Economy and Emissions Regulations
Fuel Economy and Emissions Testing Cycle
Used
1. U.S. EPA g CO2/mi
Key to map acronyms:
Cycles = vehicle testing procedures required to calculate
compliance with a standard
2. U.S. EPA g CO2/mi and mpg
US EPA = United States Environmental Protection Agency
3. Mexico, South Korea: U.S. EPA g CO2/km, km/L
NEDC = New European Driving Cycle
4. Brazil: U.S. EPA MJ/km, km/L
5. EU, India, South Africa, Australia: NEDC g CO2/km
6. China: NEDC L/100 km
7. Taiwan: U.S. EPA or NEDC g CO2/km
8. Japan: JC08 km/L
JC08 = current Japanese fuel economy test cycle
Metrics = unit of measurement by which fuel economy or CO2
requirement is measured
g CO2/km = grams CO2 per kilometer
km/L = kilometer per liter of fuel
MJ/km = megajoules per kilometer
mpg = miles per gallon
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On this page
Related links
Climate Change Legislation
External Websites
Greenhouse Gas and Fuel Economy Regulation
National Highway Traffic Safety
Administration
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Legislation
In the U.S., the policy debate surrounding climate change has been overshadowed by
other issues, including concerns over budget deficits. Nevertheless, the U.S.
Environmental Protection Agency (EPA) regulates greenhouse gas (GHG) emissions
for mobile sources using their authority under the Clean Air Act, while the U.S.
National Highway Transportation Safety Administration (NHTSA) has regulated motor
vehicle fuel economy since the 1970s. In 2012, the EPA and NHTSA finalized joint
greenhouse gas emission and fuel economy regulations for 2017 to 2025 model year
light-duty vehicles. These regulations, which continue the “One National Program”
approach, are discussed below under Greenhouse Gas and Fuel Economy
Regulation.
Ford has participated in the public discourse on broad-based, national climate policy
for some time. In 1999, for example, we discussed greenhouse gases in our first
corporate citizenship report. In 2000, we were the first automaker to publically
acknowledge the issue. In late 2005, we published a special report on the Business
Impact of Climate Change, and in 2007 we joined the U.S. Climate Action
Partnership (USCAP) to support the prompt enactment of national climate legislation.
Because the USCAP organization has been dormant for more than a year, and this
policy issue is now not expected to be taken up legislatively in the U.S., we asked to
be delisted as a member of USCAP. We nonetheless remain committed to improving
fuel economy and reducing greenhouse gas emissions, as evidenced by our support
for the One National Program approach to fuel economy regulations discussed
below.
These experiences, as well as our participation in carbon markets globally, have
helped to shape Ford’s position on climate policy. The linked issues of climate
change and energy security create an urgent need to transform the country’s
economy into one with lower greenhouse gas emissions, higher energy efficiency,
and less dependence on fossil fuels and foreign oil. This transformation will require
changes in all sectors of the economy and society. A comprehensive legislative
framework is needed to spur these changes.
The auto industry has supported the rules proposed by EPA and NHTSA, but
regulations focusing on just one sector of the economy will not enable us to achieve
the necessary level of GHG reductions. We believe we need a comprehensive,
market-based approach to reducing GHG emissions if the U.S. is going to reduce
emissions at the lowest cost per ton. An economy-wide program would provide
flexibility to regulated entities while allowing market mechanisms to determine where
GHG reductions can be achieved at the lowest cost. The environment doesn’t care
where reductions occur, but the economy does, and given the potentially high cost of
abatement, it is important to achieve the greatest reductions at the lowest cost
possible.
As part of an integrated approach to addressing energy security and climate change,
Ford supports comprehensive legislation that will create a price signal to encourage
consumers to purchase more fuel-efficient vehicles and engage in other climatefriendly behaviors. Thoughtful and comprehensive national energy and climate policy
that provides a price signal is needed to support the billions of dollars being invested
in low-carbon and fuel-efficient vehicle technologies. Without a cohesive policy that
includes a price signal, we could be caught in an endless cycle wherein development
of the advanced technologies needed to help address climate change and energy
security is sporadic and not aligned with fuel providers or consumer demand.
U.S. Environmental Protection Agency Fuel
Economy
Ford will continue to advocate for effective climate change policies that drive down
GHG emissions and provide a framework for sound business and product planning.
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Greenhouse Gas and Fuel Economy Regulation
In July 2011, the Obama Administration announced that the state of California, the
auto industry and other stakeholders had committed to support a single national
program for motor vehicle fuel economy and greenhouse gas standards covering the
2017 to 2025 model years. This is an extension of the “One National Program”
regulations that have already been put in place for the 2012 to 2016 model years.
Ford views the continuation of the One National Program agreement as a positive
step for all stakeholders toward our common goals of energy security and reduced
greenhouse gas emissions.
In 2012, the EPA and NHTSA finalized regulations extending the One National
Program framework through the 2025 model year. The new rules require
manufacturers to achieve, across the industry, a light-duty fleet average fuel
economy of approximately 45 mpg by the 2021 model year, and approximately 54.5
mpg by the 2025 model year, assuming all of the carbon dioxide (CO2) emissions
reductions are achieved through the deployment of fuel economy technology. This
represents a reduction of roughly 5 percent per year in CO2 emissions from
passenger cars for the 2017 to 2025 model years. For light trucks, the proposed
standards represent a reduction in CO2 emissions of about 3.5 percent per year for
model years 2017 to 2021, and about 5 percent per year for model years 2022 to
2025.
It is important to note that the EPA’s 2022 to 2025 GHG standards are final rules; in
contrast, NHTSA’s 2022 to 2025 Corporate Average Fuel Economy (CAFE)
standards are conditional because, by statute, NHTSA may only set CAFE standards
for up to five model years at a time.
Under the rules, each manufacturer’s specific task depends on the mix of vehicles it
sells. The rules include the opportunity for manufacturers to earn credits for
technologies that achieve real-world CO2 reductions, and for fuel-economy
improvements that are not captured by EPA fuel-economy test procedures.
Manufacturers also can earn credits for GHG reductions not specifically tied to fuel
economy, such as improvements in air conditioning systems. The rules specify a
midterm evaluation process under which, by 2018, the EPA will reevaluate its
standards for model years 2022 to 2025 to ensure that those standards are feasible
and optimal in light of intervening events. In parallel, NHTSA will undertake a process
to promulgate final CAFE standards for those model years. In California, the
California Air Resources Board has modified its GHG regulations so that complying
with the federal program also satisfies compliance with California’s requirements for
the 2017 to 2025 model years.
Ford plans to participate in the midterm evaluation process. For the longer term, Ford
supports a legislative solution codifying the One National Program approach beyond
2025, to head off the possibility that various agencies may promulgate and enforce
multiple, inconsistent fuel economy and/or GHG regulations in the future.
A national program is essential for the efficient regulation of motor vehicle fuel
economy and GHG emissions. It allows manufacturers to average the fuel economy
and CO2 emissions of their vehicles based on nationwide sales, which in turn
enables manufacturers to formulate their product plans on a national level to achieve
the necessary scale for future technology introductions. In contrast, state-by-state or
regional regulations could force manufacturers to restrict the sale of some products in
certain parts of the country, harming both consumers and dealers in those areas.
Since CO2 emissions do not create localized air-quality problems, state or regional
standards are unnecessary, and would create hurdles, added costs and market
disruptions in our path toward achieving reductions.
We intend to work closely with the EPA, NHTSA and other key stakeholders,
including California, throughout the midterm evaluation process to ensure continued
alignment between our shared goals for the environment and market realities of
consumer acceptance of new advanced technologies.
U.S. Heavy-Duty Vehicle Fuel Economy Regulations
In 2011, the EPA and NHTSA promulgated final regulations imposing, for the first
time, GHG and fuel economy standards on heavy-duty vehicles (generally, vehicles
over 8,500 pounds gross vehicle weight rating). These initial regulations cover the
2014 to 2018 model years for heavy-duty trucks, buses and vans. These regulations
cut emissions by improving the fleet’s fuel efficiency by 9 percent to 23 percent,
depending on the size of vehicle. The federal government estimates that these
standards will reduce GHG emissions by approximately 270 million metric tons. In
Ford’s case, the standards primarily affect our heavy-duty pickup trucks and vans,
plus vocational vehicles such as shuttle buses and delivery trucks. In February 2014,
President Obama announced that the EPA and NHTSA will issue a new round of
standards for these vehicles covering the 2019 model year and beyond. These
regulations are expected to be finalized by the spring of 2016.
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European Policy
The European Union has set mandatory carbon dioxide (CO2) targets for
both cars and light commercial vehicles. The specific target for an
automaker depends on the average weight of the automaker’s vehicles
registered in a given year; lower average vehicle weight results in stricter
CO2 targets for a given automaker. Ford cars registered in the EU have
relatively low average weight compared to other automakers, which results
in stricter targets for Ford compared to the overall industry target of 130
g/km during the 2012 to 2015 period. This target is set to decrease to 95
g/km in the 2020 to 2021 timeframe.
The EU has also established significant regulations about other items related to
climate change, such as fuels (including bio-blending), tires and gear-shift indicators,
as well as requirements related to fuel economy indicators and more efficient, lowCO2 mobile air conditioning systems. The EU Commission, Council and Parliament
also approved a target for commercial light-duty vehicles to be at an industry average
of 175 g/km (with phase-in from 2014 to 2017) and 147 g/km in 2020. In fact,
automobiles are one of the most regulated products in the EU, with requirements
also covering non-CO2 emissions, drive-by noise, recycling, substances,
electromagnetic requirements, safety, technical aspects and more. Ford is complying
and will continue to comply with all these various targets and prohibitions with
appropriate product offerings.
In general, Ford is requesting that regulations and policies be well coordinated and
not contradictory to each other, and that they also be technology-neutral, be
proportional, avoid double regulation, offer sufficient lead time to adjust development
and production cycles, and follow an integrated approach in which all stakeholders
(industry, infrastructure, consumers and governments) contribute to the solution.
Also, any CO2 regulations should be in line with meeting the global CO2 target of 450
ppm.
In several EU member states, CO2 taxation is in place to encourage the early
introduction of low-CO2 vehicles. The major tax break points are often around 50
g/km, 95 to 100 g/km, and 120 g/km, with very high taxation in some countries above
these levels. Unfortunately, these tax break points are not harmonized among the
European countries.
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The industry will continue to invest heavily in research and development, and new
product programs in order to reach short-term CO2 targets. The long-term target will
require technological breakthroughs, new refueling infrastructure and a swift renewal
of the car fleet on Europe’s roads.
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Renewable Fuels
Policy
Partnerships and
Collaboration
Emissions Trading
Financial Health
Climate Change and the
Environment
Water
In September 2010, Environment Canada finalized greenhouse gas
emissions regulations for 2011–2016 model year passenger automobiles
and light trucks. This regulation aligns emission standards and test
procedures with those of the U.S. The regulation provides companies with
similar compliance flexibilities to those available under the U.S.
Environmental Protection Agency’s greenhouse gas (GHG) regulation,
including advanced technology credits, air conditioning leakage and
efficiency credits, flexible-fuel vehicle credits and credit transfer among
fleets. The Canadian federal government is also expected to publish a
final regulation in 2014 for light-duty vehicles that maintains alignment with
EPA vehicle GHG standards for the 2017 to 2025 model years.
In February 2013, Environment Canada published the final regulation for 2014 to
2018 heavy-duty vehicles. It is also in alignment with the U.S. federal heavy-duty
vehicle GHG regulations, which will begin with the 2014 model year. The Provinces
of Quebec, Manitoba and British Columbia participate in the Western Climate
Change Initiative and had committed to adopt GHG regulations based on California
standards. Quebec has promulgated a GHG regulation based on the California
standards, but with fewer flexibility mechanisms. Now that the Canadian federal
regulation is in place, the Quebec government has amended the Quebec regulation
to recognize equivalency with the federal standards. Reporting of Quebec fleet
performance is still required. We are hopeful that Quebec will see the benefit of a
single standard for Canada, consistent with the One National Program effort in the
U.S. Ford has participated in regulatory discussions on this issue, providing technical
expertise and supporting a tough, aligned, national standard. British Columbia and
Manitoba have both acknowledged the value of the new federal standards.
Environment Canada has also regulated renewable fuel content in on-road gasoline.
Effective September 2010, renewable levels in the national pool of gasoline must
average 5 percent. Environment Canada has also implemented a regulation for
renewable content in diesel fuel. As of July 2011, the regulation requires 2 percent
renewable content in diesel fuels.
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Home Climate Change and the Environment Climate Change Climate Change Policy and Partnerships Canadian Policy
Supply Chain
Canadian Policy
Greening Our Products
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
U.S. Policy
European Policy
Canadian Policy
Asia Pacific Policy
South American
Policy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Asia Pacific Policy
In Ford’s Asia Pacific region, sales in China are growing rapidly. Economic
growth is a key priority of the Chinese government, to be balanced with
energy security and the resolution of air pollution concerns.
The Chinese Ministry of Industry and Information Technology (MIIT) enforced the
Stage III fuel consumption Monitoring & Reporting rule beginning July 1, 2012. We
are on track to comply with this requirement through 2015. The China Automotive
Technology and Research Center (CATARC) is developing Stage IV fuelconsumption targets for the Ministry, which are expected to be completed in 2014 and
enforced in the 2016 to 2020 timeframe.
The Chinese government provides limited incentives for the purchase of “new energy
vehicles” (including plug-in electric vehicles) made in China. The Chinese
government also provides incentives of RMB60K (˜$9,700) per vehicle to customers
who purchase plug-in or pure electric vehicle models approved as new energy
vehicles.
India, Japan, South Korea, Taiwan, and Vietnam have released new or modified fueleconomy limits, while Hong Kong, Japan, South Korea and Thailand have set or are
developing complementary tax incentives based on fuel economy and carbon dioxide
targets.
Ford is actively involved in dialogues with governments across Asia Pacific in a
number of areas, including sustainable mobility, energy security and environmental
protection.
Middle East and
Africa Policy
Renewable Fuels
Policy
Partnerships and
Collaboration
Emissions Trading
Greening Our Products
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
U.S. Policy
European Policy
Canadian Policy
Asia Pacific Policy
South American
Policy
Middle East and
Africa Policy
Renewable Fuels
Policy
Partnerships and
Collaboration
Emissions Trading
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
South American Policy
In Brazil, our largest South American market, the large scale use of
biofuels is a national policy. All gasoline is blended with 20 to 25 percent
ethanol, and pure ethanol is extensively used as motor fuel. Most new
vehicles are flexible-fuel vehicles, which are designed to accommodate
fuel containing a range of ethanol content. Also, a minimum of 5 percent
biodiesel must be added to diesel.
Brazilian emission requirements are periodically updated through an emissionscontrol program. Brazil also introduced a voluntary vehicle energy-efficiency labeling
program; the labels indicate fuel consumption rates for light-duty vehicles with a
spark-ignition engine. While the program is voluntary, Brazil also published a new
automotive regime that requires participation in the fuel-economy labeling program
with improved fuel consumption starting on October 1, 2016. Failure to achieve an
absolute target for “corporate energy efficiency” as a function of “fleet corporate
average mass” will result in a substantial tax increase and cumulative fines on all
automotive domestic sales (local production and imports) retroactive as of January
2013. Additional tax reductions are available if further fuel-efficiency improvements
are achieved. A star ranking for light vehicles was also recently introduced, favoring
low-emission, low-carbon-dioxide (CO2), ethanol, flexible-fuel and hybrid vehicles.
Diesel use in light vehicles under a one-ton payload is not allowed in Brazil, except
for combined-usage vehicles with special off-road characteristics. Ten Brazilian
states have issued vehicle pollution control plans and are taking actions to implement
in-use vehicle inspection and maintenance programs. Brazil also phased-out S-1800
diesel fuel and now only markets S-10 and S-500; also, sulfur content in gasoline has
been lowered to 50 ppm maximum.
In 2013, most of Ford’s light-duty products in Brazil were offered as ethanol flexiblefuel vehicles. The new Ford Focus introduced in Brazil in 2013 is the world’s first
direct-injection flexible-fuel engine. We also provide light- and heavy-duty vehicles
that meet biodiesel requirements.
Other South American countries, such as Argentina and Colombia, have significantly
increased the use of biofuels. And in 2013, Chile introduced requirements that the
fuel-consumption and CO2-emissions levels of light-duty vehicles be posted at sales
locations and in owners’ manuals.
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
U.S. Policy
European Policy
Canadian Policy
Asia Pacific Policy
South American
Policy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Middle East and Africa Policy
Ford has a strong heritage in the Middle East and Africa, with more than
six decades of presence in the region. The company has increased sales
of the Ford and Lincoln brands in the region significantly in the past four
years and we see it as poised to become one of the next big automotive
growth markets. However, the region is comprised of diverse markets with
different political, cultural and economic environments. While fuel
economy and CO2 have not been key political or consumer priorities in
many of the markets in this region to date, the products we have sold in
the region have generally benefited from fuel economy and CO2
improvements we have implemented for products in other regions. We
anticipate that new regulatory challenges and opportunities are likely to
emerge in the near future.
South Africa has been in the lead in developing standards to reduce vehicle CO2
emissions. They have enforced a tax based on the car’s emissions levels since 2010.
Saudi Arabia has recently been focusing on fuel-efficiency improvements in their
vehicle fleet. Requirements for vehicle labeling and reporting in the region are under
discussion. They are also considering requirements for potential average fuel
consumption fleet targets in the near future. We continue to maintain dialogue with
the Kingdom of Saudi Arabia, and our other local markets, to ensure our product
strategies complement and align with their national goals.
Middle East and
Africa Policy
Renewable Fuels
Policy
Partnerships and
Collaboration
Emissions Trading
Greening Our Products
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
U.S. Policy
European Policy
Canadian Policy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Renewable Fuels Policy
Today, more than 80 percent of global oil reserves are limited to 10
countries, while biofuels made from sugarcane can be produced in more
than 100 countries. First-generation biofuels are playing an important role
in building consumer awareness and spurring capital investment in
infrastructure and facilities that can be used for more promising secondgeneration biofuels.
In the U.S., Ford is among the leaders in providing vehicles that can operate on
biofuels, and we will continue to produce vehicles capable of operating on biofuels in
line with consumer demand and retail refueling infrastructure development. Our
flexible-fuel products, which we are delivering at no additional cost to consumers, go
well beyond requirements and what most other automakers are doing.
Ford’s vision for sustainable biofuels is for accelerated use of renewable fuels to
deliver increased energy security, enhance economic development and help to
address climate change. This vision includes rapidly expanding the number of
vehicles that can operate on biofuels in some regions, increasing the number of
stations offering biofuels, developing the fuel distribution network to support customer
choice and value, and achieving technology breakthroughs to commercialize
advanced biofuels.
Asia Pacific Policy
South American
Policy
Middle East and
Africa Policy
Renewable Fuels
Policy
Partnerships and
Collaboration
Emissions Trading
Greening Our Products
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Policies in several regions are aimed at increasing the use and availability of biofuels.
The U.S. adopted a Renewable Fuel Standard requiring 36 billion gallons of biofuels
by 2022, including more than 20 billion gallons of low-carbon advanced biofuels. The
EU Renewable Energy Directive has established a 10 percent renewable energy
target for transportation energy in 2020, including the use of renewable-based
electricity. The EU is also adding more-specific criteria regarding the types of
sustainable biofuels that can be counted toward this regulation, and is aiming to limit
the amount of crop-based biofuels used to meet the standard. Brazil has had a very
aggressive domestic ethanol program for years.
But these policies aren’t enough. Providing value and refueling accessibility is critical
to engage consumers and get them to use alternative energy sources. Hundreds of
millions of vehicles in operation today were designed to use ethanol blends
containing less than 10 percent ethanol, and our transportation energy infrastructure
was set up to deliver petroleum-based fuels rather than high-concentration alcohols.
In January 2011, the U.S. Environmental Protection Agency (EPA) approved a waiver
allowing the use of E15 (a blend of 85 percent gasoline and 15 percent ethanol) in
2001 and later model year vehicles, after previously issuing a waiver allowing E15 to
be used in 2007 and later vehicles. Ford’s owner manuals are the source for our
consumers to identify recommended fuels for use in their particular vehicle. As of the
2013 model year, Ford vehicles are capable of using E15, while prior model years
are limited to E10.
On the one hand, we recognize the potential benefits of expanded use of E15 fuel in
helping to build markets for renewable fuels in some countries. In addition, since
ethanol has an octane rating greater than today’s gasoline, blends with higher levels
of ethanol have the potential to produce a higher octane fuel, which can enable
further improvements in engine efficiency. On the other hand, the implementation of
the EPA’s E15 waiver presents a number of concerns. In particular, customers
should be advised to consult their owner guides, as the use of E15 in vehicles not
designed for it has the potential to create problems and void warranties. There is also
a need to develop a robust program of regulation to prevent the “misfueling” of older
vehicles not authorized by EPA to use E15. We are concerned that the operation of
such vehicles on E15 will result in various quality, durability and performance
problems, leading to customer dissatisfaction.
In Europe, we recommend that biofuel use be harmonized throughout the region by
targeting the introduction of B7 and E10 as standard fuels.
People
Ford Around the
World
U.S. Renewable Fuel Standard
Home Climate Change and the Environment Climate Change Climate Change Policy and Partnerships Renewable Fuels Policy
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
U.S. Policy
European Policy
Canadian Policy
Asia Pacific Policy
South American
Policy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Partnerships and Collaboration
Addressing the linked issues of climate change and energy security
requires an integrated approach – a partnership of all stakeholders,
including the automotive industry, the fuel industry, other industries and
enterprises, governments and consumers. It will also require the best
collective thinking and collaboration from all of these sectors.
Ford is involved in numerous partnerships and alliances with universities, coalitions,
nongovernmental organizations and other companies to improve our understanding
of climate change. For example, Ford is:
A charter member of the Sustainable Transportation Energy Pathways Program
at the Institute of Transportation Studies at the University of California at Davis.
The Institute aims to compare the societal and technical benefits of alternative
sustainable fuel pathways.
Industry co-chair of the U.S. DRIVE Cradle-to-Grave life cycle assessment of
energy use, carbon dioxide (CO2) and greenhouse gas emissions.
Our participation in these and other partnerships helps us to formulate improved
strategies for products and policies that will in turn help to address climate change
and energy security. The following are links to the above-mentioned organizations
and others with which we cooperate on climate change issues:
25x’25 (Energy Future Coalition)
BP
Middle East and
Africa Policy
Renewable Fuels
Policy
Partnerships and
Collaboration
Emissions Trading
Greening Our Products
Center for Clean Air Policy’s Climate Policy Initiative
Clean Fuels Development Coalition
Diesel Technology Forum
Governors’ Biofuels Coalition
Harvard University, Belfer Center for Science and International Affairs
Growth Energy
My Energi Lifestyle
Greening Our Operations
University of California at Davis, Institute of Transportation Studies, Sustainable
Transportation Energy Pathways Program
Data
U.S. DRIVE
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
World Business Council for Sustainable Development
World Resources Institute
World Economic Forum
Home Climate Change and the Environment Climate Change Climate Change Policy and Partnerships Partnerships and Collaboration
© 2014 Ford Motor Company
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corporate.ford.com
SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
The Issue
Ford’s Greenhouse Gas
Emissions
Climate Change Risks
and Opportunities
Ford’s Climate Change
Strategy
Climate Change Policy
and Partnerships
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Canadian Policy
Asia Pacific Policy
South American
Policy
Middle East and
Africa Policy
Renewable Fuels
Policy
Partnerships and
Collaboration
Emissions Trading
Greening Our Products
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
People
Ford Around the
World
Emissions Trading
Emissions trading is a key tool in both voluntary and mandatory
greenhouse gas (GHG) emissions-reduction programs. Ford was an early
participant in carbon markets, with a goal of gaining experience that will be
valuable in an increasingly carbon-constrained world.
For example, Ford, along with 11 other companies and the city of Chicago, founded
the Chicago Climate Exchange (CCX) in 2003. The CCX was a GHG emissionsreduction and trading program for emission sources and projects in North America. It
was a self-regulated, rules-based exchange designed and governed by CCX
members. Ford was the first and only auto manufacturing participant in the
Exchange. Through the CCX, we committed to reducing our North American facility
emissions by 6 percent between 2000 and 2010, and we exceeded that reduction
target. The CCX elected to end the emissions-trading portion of the program after
2010, with cumulative verified emission reductions totaling nearly 700 million metric
tons of carbon dioxide (CO2) since 2003.
U.S. Policy
European Policy
Supply Chain
Ford was also one of the original companies to join the U.K. Emissions Trading
Scheme, the first voluntary, government-sponsored, economy-wide, cross-industry
GHG trading program. Ford Motor Company Limited (U.K.) entered the program in
March 2002, committing to and achieving a 5 percent CO2 reduction for eligible
plants and facilities over five years.
Ford now participates in the mandatory EU Emissions Trading System, which
commenced in January 2005 and is one of the policies being introduced across
Europe to reduce emissions of CO2 and other greenhouse gases. The second phase
of this program ran from 2008 to 2012, coinciding with the first Kyoto Commitment
Period. The third trading period began in January 2013 and will run through
December 2020.
Despite Ford facilities’ low-to-moderate CO2 emissions (compared to other industry
sectors), the EU Emissions Trading System regulations apply to seven Ford facilities
in the U.K., Belgium and Spain. The trading scheme requires us to apply for
emissions permits, meet rigid emissions monitoring and reporting plans, arrange for
third-party verification audits and manage tax and accounting issues related to
emissions transactions.
Ford is actively involved in an ongoing evaluation of the EU Emissions Trading
System at both the EU and member-state levels. We have used the experience
gained from participating in the market-based mechanisms described above to
ensure that we operate in compliance with the scheme’s regulatory framework. Ford
anticipated the start of the EU Emissions Trading System and established internal
business plans and objectives to maintain compliance with the new regulatory
requirements.
Through our participation in these programs, we built a world-class CO2 tracking
infrastructure for our facility emissions. We will continue to leverage this system to
support mandatory and voluntary reporting globally, to measure progress against our
new facility CO2 target, and to ensure compliance with the EU Emissions Trading
System program and the new mandatory U.S. Environmental Protection Agency
reporting requirements.
Comprehensive reporting forms the foundation for all emissions trading. We
voluntarily report GHG emissions in the U.S., Canada, Mexico, Argentina, Australia,
Brazil, China, and Taiwan. Mandatory reporting is required in U.S., Canada,
Australia, Europe. This reporting, which has won several awards, is discussed in the
Greening Our Operations section.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Water
Vehicle Safety
Supply Chain
People
Greening Our Products
As we are a customer- and product-driven company, our vehicles are the
foundation of our business. Our products are also the source of our most
significant environmental impacts, and are the focus of our efforts to
reduce those impacts. In this section we report on the current
environmental performance of our products and our efforts to “green” our
products, or improve their environmental impacts.
Specifically, we address:
Our approach to life cycle analysis including how we quantify our environmental
impacts and apply lifecycle analysis in our product development process.
Our Sustainable Technologies and Alternative Fuels plan, which lays out our plan
to improve the fuel efficiency of our products and advance the use of alternative
fuels including electricity and bio-fuels. We have already implemented all of the
near-term and many of the mid term elements of this plan.
Vehicle fuel efficiency and CO2 emissions progress and performance, following
our vehicles + fuel + driver = GHG emissions approach to understanding vehicle
emissions during the “use phase” of a vehicle’s lifecycle.
Non-carbon-dioxide tailpipe emissions, including hydrocarbons, nitrogen oxides,
carbon monoxide and particulate matter that can contribute to smog formation
and other air-pollution issues.
Sustainable materials, including efforts to increase our use of recycled and
renewable materials, improve vehicle-interior air quality and eliminate
substances of concern.
Our approach to electrified vehicles, which includes hybrid electric, plug-in hybrid
electric and all-electric vehicles.
Home Climate Change and the Environment Greening Our Products
© 2014 Ford Motor Company
Climate Change and the
Environment
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Climate Change
Ford Around the
World
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Quantifying Our
Environmental
Impacts
Applying Life Cycle
Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
People
Ford Around the
World
Life Cycle Analysis
We use a life cycle approach to understand, assess and reduce the
adverse impacts of our products. Life cycle analysis considers the
materials and energy use and emissions generated over the entire life
cycle of our products from cradle to grave, including raw material
acquisition, material production, product manufacture, product use,
product maintenance, material and component recycling and recovery,
and disposal at end of life. For vehicles, this includes the environmental
burdens associated with mining ores, producing materials (e.g., steel,
aluminum, brass, copper, plastics, etc.), fabricating them into parts,
assembling the parts into a vehicle, operating the vehicle over its entire
lifetime, producing fuel for the vehicle, maintaining the vehicle and finally,
dismantling the vehicle at the end of its life. We use the knowledge gained
from this kind of analysis to help us minimize negative impacts up front in
product design decisions and to balance environmental, social and
economic aspects in our product development process.
We are incorporating life cycle assessment (LCA) in different ways across our
business functions. For example, our research teams are using LCA to filter and
prioritize projects, and engineers are using LCA to help select one material or design
alternative over another. We are also seeing increased use of LCA throughout the
industry. For example, environmental advocates are performing their own LCAs in
parallel with ours. These external analyses, which often use a different set of
assumptions about life cycle impacts, sometimes confirm and sometimes challenge
our findings. We will continue to develop and implement a portfolio of LCA tools
internally. Furthermore, we will continue to work with other LCA experts to agree on
standard methodologies and assumptions to facilitate credible life cycle comparisons.
As we continue expanding our product portfolio from vehicles powered by traditional
internal combustion engines running on petroleum-based gasoline or diesel to a
wider range of powertrains and fuels, life cycle analysis becomes increasingly
important and complex. Therefore, we are increasing our use of life cycle analysis to
understand the relative impacts and benefits of alternative powertrains such as
electrified vehicles and alternative fuels including electricity and compressed natural
gas. We are also using these analyses to help customers understand and choose
among the wide range of more sustainable vehicles available in today’s marketplace.
We are working to improve the life cycle sustainability of our products and operations
across our value chain. Among our product sustainability efforts, we are increasing
our use of sustainable materials and eliminating undesirable materials such as heavy
metals and substances that are known to be common allergens. We are also working
to reduce greenhouse gases and other emissions from our facilities and vehicles by
developing cleaner and more energy-efficient production processes, improving the
efficiency of our packaging and transportation logistics and introducing cleaner and
more fuel-efficient vehicles. Downstream in our value chain, we are working with
drivers to educate them on ways to increase fuel economy and reduce vehicle
emissions – for example, through driver interface technologies and our eco-driving
program. Upstream, we are working with our suppliers to increase the sustainability
of our products throughout the supply chain.
The remainder of this section focuses on how we are using life cycle analyses to
quantify the environmental impacts of our products and how we are applying that
knowledge to improve product development decisions and help customers choose
more sustainable products.
Home Climate Change and the Environment Greening Our Products Life Cycle Analysis
© 2014 Ford Motor Company
Supply Chain
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Vehicle Fuel Efficiency and CO2 Progress
and Performance
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Quantifying Our
Environmental
Impacts
Applying Life Cycle
Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Quantifying Our Environmental Impacts
The first step in improving the life cycle performance of our products is to
understand the environmental aspects of our products and the potential
environmental impacts associated with them1. Much of our work to
understand the environmental impacts of our products has focused on
understanding their life cycle carbon- dioxide (CO2) emissions but we are
also working to understand the life cycle water impacts of our products
and the different fuels they use.
Assessing Life Cycle Vehicle CO2 Emissions
Estimates of vehicles’ total life cycle CO2 emissions vary depending upon the
specifics of the vehicle analyzed and the vehicle’s powertrain and fuel type. For
example, based on assessments of the Ford Fiesta, Focus and Mondeo, we found
significant differences in life cycle CO2 emissions among the three vehicle models
and between different engine and fuel types within a vehicle model. In all cases the
“vehicle use” phase produces the largest portion of life cycle CO2 emissions (for
example, 77 percent of the total for the Focus diesel, 73 percent for the Focus diesel
ECOnetic version, and 83 percent for the Mondeo gasoline). Vehicles with better fuel
economy do reduce the use phase’s contribution to life cycle CO2 emissions;
however, the use phase remains the dominant phase for most environmental
impacts. See the table below for comparisons of life cycle CO2 emissions across
these four vehicles.
Lifecycle CO2 Emissions Comparison across Vehicle Models,
Engines and Fuel Types
Vehicle Model
Engine
Fuel Type
Lifecycle CO2 emissions
2013 Ford Focus ECOnetic
1.6 L
Diesel
23 metric tons*
2013 Ford Focus
1.0 L
Gasoline
27 metric tons
2011 Ford Fiesta
1.25 L
Gasoline
30 metric tons
2011 Ford Fiesta
1.6 L
Diesel
21 metric tons
2011 Ford Focus
1.6 L
Gasoline
32 metric tons
2011 Ford Focus
1.6 L
Diesel
27 metric tons
2011 Ford Kuga
2.0 L
Diesel
36 metric tons
2011 Ford Mondeo
2.0 L
Gasoline
42 metric tons
2011 Ford Mondeo
2.0 L
Diesel
37 metric tons
* 1 metric ton = 1,000 kg = 0.98 U.K. tons = 1.1 U.S. tons
Assessing the Life Cycle Emissions of Electrified Vehicles
Assessing vehicle life cycle energy consumption and greenhouse gas emissions is
becoming a more complicated task as we add alternative fuels and powertrains to
our vehicle lineup. For conventional gasoline- and diesel-powered vehicles, most of
the energy is consumed, and most of the life cycle CO2 emissions are released when
the vehicles are driven, rather than when they are manufactured, maintained or
recycled at end of life. As vehicle fuel efficiency improves and lower-carbon fuels are
made available, the relative contribution of CO2 emissions from the in-use phase will
decrease. For plug-in hybrid electric vehicles (PHEVs), battery electric vehicles
(BEVs) and hydrogen-powered fuel cell vehicles (FCVs), most of the life cycle CO2
emissions are released during the production of the electricity or the hydrogen that
provides the energy for the vehicle. A systems perspective that considers the full
impacts of both the vehicle technology and fuel technology is thus required when
considering the CO2 emissions and energy use associated with alternative vehicle
Related links
This Report
Electrification: A Closer Look
Water
technologies. BEVs and FCVs are capable of achieving very low CO2 emissions,
particularly when powered by low-CO2 electricity or low-CO2 hydrogen. For all of our
products, the emissions associated with the generation and delivery of their fuel has
an impact on their life cycle emissions.
To better understand the impacts of different powertrain choices on life cycle CO2
emissions, we compared the relative impacts and benefits of different propulsion
technologies for a Focus-sized vehicle on a life cycle basis. We learned that for a
battery electric vehicle (BEV) Focus, the carbon footprint of the electricity source
used to charge the electric vehicle is the critical factor in determining whether or not
the BEV has superior life cycle CO2 emissions compared with a conventional Focus.
In our study, we assumed the Focus BEV used electricity from sources below 400 g
of life cycle CO2/kWh – such as the electricity currently used in California, Norway
and Switzerland. Based on this study, we found that the most cost-efficient, low-CO2
vehicles for customers are the Focus variants powered by the EcoBoost® engine or
advanced diesel engines. If lower carbon electricity sources are used to charge the
Focus BEV, however, the electric vehicle has lower life cycle CO2 emissions than a
Focus with EcoBoost or advanced diesel engines. For hybrid electric vehicles (HEVs)
the range of life cycle CO2 emissions is similar to advanced diesel and CNG vehicles
on the lower end and advanced gasoline vehicles at the upper end, depending on
driving conditions. The life cycle CO2 emissions of PHEVs, like BEVs, are
significantly impacted by the carbon footprint of the electricity.
Understanding the Life Cycle Water Footprint of Our Vehicles
As part of our continuing focus on reducing water use and the development of our
global water strategy, we are also using life cycle analysis to understand the water
footprint of our vehicles. Our global water strategy, released in 2014, continues our
focus on understanding and reducing our water-related impacts within our own
facilities, and includes our supply chain. We are currently estimating fresh water
withdrawal and consumption for the life cycle of a model year 2012 Ford Focus.
Water withdrawal is water removed from the ground or diverted from a water source,
while water consumption is water that is consumed and not available for further use.
In this analysis, we are accounting for both direct and indirect water use throughout
the life cycle including impacts from the vehicle itself (e.g., vehicle manufacturing and
vehicle use) and impacts from the fuel used in the vehicle (e.g., production of fuel).
We plan to share more details on the results of this analysis in future updates.
1. Environmental aspects is a term used in the ISO 14001 framework to denote elements of an
organization’s activities, products and services that can interact with the environment. Potential
environmental impacts include any change to the environment, whether adverse or beneficial,
wholly or partially resulting from an organization’s activities, products or services. Local Ford
facilities use corporate lists of environmental aspects and potential impacts to identify and
amplify those aspects that apply to their operations.
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Quantifying Our
Environmental
Impacts
Applying Life Cycle
Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Applying Life Cycle Analysis
We are applying the knowledge gained through life cycle analysis in real
world decisions including in our own product development decisions and in
tools that help our customers choose more sustainable products. This
section provides some examples of our practical applications of life cycle
analysis.
Improving Our Products with Product Sustainability Index
Our Product Sustainability Index (PSI) represents one of our most advanced
applications of life cycle analysis in product development decisions. This tool, which
has been used in our European product development operations since 2002, helps
us to assess and find opportunities to reduce the impacts of our products over their
entire life cycle – including environmental impacts such as global warming from
greenhouse gas emissions, societal questions such as pedestrian protection and
economic issues such as cost of ownership.
Ford’s PSI tracks eight product attributes identified as key sustainability elements of a
vehicle: life cycle global warming potential (mainly carbon dioxide (CO2) emissions);
life cycle air-quality potential (other air emissions); the use of sustainable materials
(recycled and renewable materials); vehicle interior air quality; exterior noise impact
(drive-by noise); safety, as measured by the European New Car Assessment
Program (including for occupants and also pedestrians); mobility capability (seat and
luggage capacity relative to vehicle size); and life cycle ownership costs (full costs for
the customer over the first three years).
Since 2002 we have been applying the PSI as a sustainability management tool in the
development of all of our major new European vehicles. As a result of using the PSI
assessment system, all of these models have shown improvements in environmental,
social and/or economic performance when compared with the previous models. The
chart below shows specific performance and areas of improvement for each model.
The PSI will be used on all future products developed by Ford of Europe. Detailed
reports on the PSI analysis for these vehicles can be downloaded from Ford of
Europe’s website.
Voice: John Fleming
PSI Assessed Model Performance
Life Cycle Global Warming
Method
Emissions of CO2 and other greenhouse gases from raw material extraction to material,
part and vehicle production, driving period (150,000 km, incl. air conditioning) and final
recycling/recovery (i.e., full vehicle lifecycle, cradle-to-cradle)
Performance*
Better/Worse than
Previous Model
2013 Ford Focus 1.6L TDCi ECOnetic
23 tonnes CO2
Better
2013 Ford Focus 1.0L EcoBoost Petrol
27 tonnes CO2
No previous model
2013 Ford Focus Electric
33 tonnes CO2
No previous model
2013 Ford Focus Electric (with
recommended electricity)
12 tonnes CO2
No previous model
2011 Ford Focus, 1.6 L, Gasoline
32 metric tons CO2
equivalent
Better
2011 Ford Focus, 1.6 L, Diesel
27 metric tons CO2
equivalent
Better
2009 Ford Fiesta ECOnetic, Diesel
21 metric tons CO2
equivalent
Better
2009 Ford Fiesta, Gasoline
30 metric tons CO2
Better
People
Ford Around the
World
equivalent
2008 Ford Kuga
37 metric tons CO2
equivalent
No previous model
2007 Ford Mondeo 2.0L TDCi Diesel with
DPF
37 metric tons CO2
equivalent
Better
2006 Ford S MAX 2.0L TDCi with DPF
39 metric tons CO2
equivalent
Similar
2006 Ford Galaxy 2.0L TDCi with DPF
40 metric tons CO2
equivalent
Similar
*1 metric ton = 1,000 kg
Life Cycle Air Quality
Method
Summer smog-related emissions from raw material extraction to material, part and
vehicle production, driving period (150,000 km, incl. air conditioning) and final
recycling/recovery (i.e., full vehicle lifecycle, cradle-to-cradle)
Performance
Better/Worse than
Previous Model
2013 Ford Focus 1.6L TDCi ECOnetic
21 kg ethene
Better
2013 Ford Focus 1.0L EcoBoost Petrol
26 kg ethene
No previous model
2013 Ford Focus Electric
8 kg ethene
No previous model
2013 Ford Focus Electric (with
recommended electricity)
5 kg ethene
No previous model
2011 Ford Focus, 1.6 L, Gasoline
30 kg ethene
equivalent
Better
2011 Ford Focus, 1.6L Diesel
25 kg ethene
equivalent
Better
2009 Ford Fiesta ECOnetic, Diesel
22 kg ethene
equivalent
Better
2009 Ford Fiesta, Gasoline
32 kg ethene
equivalent
Better
2008 Ford Kuga
35 kg ethene
equivalent
No previous model
2007 Ford Mondeo, 2.0-L TDCi Diesel with
DPF
35 kg ethene
equivalent
Better
2006 Ford S MAX, 2.0L TDCi with DPF
37 kg ethene
equivalent
Similar
2006 Ford Galaxy, 2.0L TDCi with DPF
37 kg ethene
equivalent
Similar
Sustainable Materials
Method
Use of recycled and natural materials
Performance
Better/Worse than Previous
Model
2013 Ford Focus 1.6L TDCi ECOnetic
5.3% of nonmetals
Better
2013 Ford Focus 1.0L EcoBoost Petrol
5.4% of nonmetals
No previous model
2013 Ford Focus Electric
5.3% of nonmetals
No previous model
2013 Ford Focus Electric (with recommended
electricity)
5.3% of nonmetals
No previous model
2009 Ford Fiesta ECOnetic, Diesel
8.5% of nonmetals
Better
2009 Ford Fiesta, Gasoline
9% of nonmetals
Better
2008 Ford Kuga
6% of nonmetals
No previous model
2007 Ford Mondeo 2.0L TDCi Diesel with DPF
7.5% of nonmetals
Better
2006 Ford S MAX 2.0L TDCi with DPF
18 kg of nonmetals
Better
2006 Ford Galaxy 2.0L TDCi with DPF
18 kg of nonmetals
Better
Substance Management
Better/Worse
than Previous
Model
Performance
2013 Ford Focus 1.6L TDCi
ECOnetic
Designed against rigorous standards based
on certified processes
Better
2013 Ford Focus 1.0L
EcoBoost Petrol
Designed against rigorous standards based
on certified processes
No previous
model
2013 Ford Focus Electric
Designed against rigorous standards based
on certified processes
No previous
model
2013 Ford Focus Electric
(with recommended
electricity)
Designed against rigorous standards based
on certified processes
No previous
model
2009 Ford Fiesta ECOnetic,
Diesel
Substance management, TÜV-tested
interior and pollen filter efficiency
Better
2009 Ford Fiesta, Gasoline
Substance management, TÜV-tested
interior and pollen filter efficiency
Better
2008 Ford Kuga
Substance management, TÜV-tested
interior and pollen filter efficiency
No previous
model
2007 Ford Mondeo, 2.0L TDCi
Diesel with DPF
Substance management, TÜV-tested
interior and pollen filter efficiency
Better
2006 Ford S MAX, 2.0L TDCi
with DPF
Substance management, TÜV-tested pollen
filter efficiency and allergy-tested label
Better
2006 Ford Galaxy, 2.0L TDCi
with DPF
Substance management, TÜV-tested pollen
filter efficiency and allergy-tested label
Better
Drive-by-Noise
Method
Decibel level weighted to human ear dB(A)
Performance
Better/Worse than Previous
Model
2013 Ford Focus 1.6L TDCi ECOnetic
68 dB(A)
Better
2013 Ford Focus 1.0L EcoBoost Petrol
66 dB(A)
No previous model
2013 Ford Focus Electric
69.7 dB(A)
No previous model
2013 Ford Focus Electric (with recommended
electricity)
69.7 dB(A)
No previous model
2011 Ford Focus, 1.6L Gasoline
66 dB(A)
Better
2011 Ford Focus, 1.6L Diesel
68 dB(A)
Better
2009 Ford Fiesta ECOnetic, Diesel
69 dB(A)
Better
2009 Ford Fiesta, Gasoline
72 dB(A)
Similar
2008 Ford Kuga
72 dB(A)
No previous model
2007 Ford Mondeo 2.0L, TDCi Diesel with DPF
69 dB(A)
Similar
2006 Ford S MAX, 2.0L TDCi with DPF
71 dB(A)
Better
2006 Ford Galaxy, 2.0L TDCi with DPF
71 dB(A)
Better
Euro NCAP (independent safety rating)
Method
Complex method, structural stability, occupant safety, and pedestrian safety; active
safety elements, etc., including European New Car Assessment Program (Euro NCAP)
stars
Performance
Better/Worse
than
Previous
Model
2013 Ford Focus 1.6L
TDCi ECOnetic
5-star overall safety rating
Better
2013 Ford Focus 1.0L
EcoBoost Petrol
5-star overall safety rating
No previous
model
2013 Ford Focus
Not tested
No previous
Electric
model
2013 Ford Focus
Electric (with
recommended
electricity)
Not tested
No previous
model
2011 Ford Focus,
Gasoline and Diesel
5-star overall safety rating, plus 4 Euro NCAP
Advanced rewards for Active City Stop, Lane Keeping
Aid, Forward Alert and Driver Alert
Better
2009 Ford Fiesta
ECOnetic, Diesel
5-star Euro NCAP rating for adult occupant safety;
electronic stability control available for all versions
Better
2009 Ford Fiesta,
Gasoline
5-star Euro NCAP rating for adult occupant safety;
electronic stability control available for all versions
Better
2008 Ford Kuga
Euro NCAP safety rating: 5 stars for adult occupant
protection, 4 stars for child occupant protection and 3
stars for pedestrian protection
No previous
model
2007 Ford Mondeo,
2.0L TDCi Diesel with
DPF
Euro NCAP safety rating: 5 stars for adult occupant
protection, 4 stars for child protection and 2 stars for
pedestrian protection
Better
2006 Ford S MAX,
2.0L TDCi with DPF
Euro NCAP safety rating: 5 stars for adult occupant
protection, 4 stars for child protection and 2 stars for
pedestrian protection
Better
2006 Ford Galaxy,
2.0L TDCi with DPF
Euro NCAP safety rating: 5 stars for adult occupant
protection, 4 stars for child protection and 2 stars for
pedestrian protection
Better
Mobility Capability
Method
Mobility service (including seats, luggage) to vehicle size; measured as vehicle shadow
in m2 and luggage areas in liters
Better/Worse than
Previous Model
Performance
2013 Ford Focus 1.6L TDCi
ECOnetic
8.76 m2 shadow area, 363 liter
luggage compartment
Better
2013 Ford Focus 1.0L EcoBoost
Petrol
8.76 m2 shadow area, 363 liter
luggage compartment
No previous model
2013 Ford Focus Electric
8.76 m2 shadow area, 237 liter
luggage compartment
No previous model
2013 Ford Focus Electric (with
recommended electricity)
8.76 m2 shadow area, 237 liter
luggage compartment
No previous model
2011 Ford Focus, Gasoline and
Diesel
8.76 m2 shadow area, 363 liter
luggage compartment
Similar
2009 Ford Fiesta ECOnetic, Diesel
7.5 m2 shadow area, 295 liter
luggage compartment
Better
2009 Ford Fiesta, Gasoline
7.5 m2 shadow area, 295 liter
luggage compartment
Similar
2008 Ford Kuga
9.5 m2 shadow area, 410 liter
luggage, 5 seats
No previous model –
among best in class
2007 Ford Mondeo, 2.0L TDCi
Diesel with DPF
9 m2 shadow area, 530 liter
luggage, 5 seats
Better
2006 Ford S MAX, 2.0L TDCi with
DPF
10.25 m2 shadow area, 1,171
liter luggage, 5 seats
Better
2006 Ford Galaxy, 2.0L TDCi with
DPF
10.4 m2 shadow area, 435 liter
luggage, 7 seats
Similar
*1 metric ton = 1,000 kg
Life Cycle Cost*
Method
Sum of vehicle price and three years’ service (fuel cost, maintenance cost, taxation)
minus residual value
Performance
Better/Worse than Previous
Model
2013 Ford Focus 1.6L TDCi ECOnetic
Approx.
€16,000
Better
2013 Ford Focus 1.0L EcoBoost Petrol
Approx.
€15,000
No previous model
2013 Ford Focus Electric
Approx.
No previous model
€25,000
2013 Ford Focus Electric (with recommended
electricity)
Approx.
€25,500
No previous model
2011 Ford Focus, 1.6L Gasoline
Approx.
€16,400
Better
2011 Ford Focus, 1.6L Diesel
Approx.
€16,700
Better
2009 Ford Fiesta ECOnetic, Diesel
Approx.
€13,000
Similar
2009 Ford Fiesta, Petrol
Approx.
€11,000
Better
2008 Ford Kuga
Approx.
€19,100
No previous model
2007 Ford Mondeo, 2.0L TDCi Diesel with DPF
Approx.
€18,300
Better
2006 Ford S MAX, 2.0L TDCi with DPF
Approx.
€22,100
Better
2006 Ford Galaxy, 2.0L TDCi with DPF
Approx.
€23,200
Better
*No guarantee that the costs reflect market conditions (in particular dependent on assumed
differences in residual value and running cost).
Both Ford’s own internal assessments and external assessments have found the PSI
to be an effective life cycle assessment and design tool. An external study,
conducted by experts in life cycle science and sustainability, found the PSI to be a
design and analysis step that provides a full sustainability assessment and meets the
requirements of ISO 14040, the international life cycle assessment standard. The PSI
assessments of the 2006 S MAX and Galaxy vehicles were certified against the ISO
rules for life cycle assessment. This certification process also verified the overall PSI
methodology used for all subsequent PSI-developed models.
Comparing Material Choices with Life Cycle Analysis
We also use life cycle analysis to help us assess the environmental and cost impacts
of different vehicle material choices. For example, we evaluated the relative benefits
of using soy-based foam compared with traditional petroleum-based foams and
found a net decrease of 5.5 pounds of CO2 per pound of soy oil used over the life
cycle of the vehicle. We now use soy-based foam in all of our vehicles in North
America. We are now developing a life cycle analysis tool to understand the potential
benefits and trade-offs of using bio-based composite materials in automotive
components in collaboration with the University of Michigan’s Center for Sustainable
Systems. We have used this life cycle-based material selection tool to evaluate a
cellulose-reinforced polypropylene composite used in grill shutter housing and found
that it has overall advantages in energy and global warming impacts compared with
the glass-fiber reinforced composite. For more information on soy-based foam and
other renewable materials, please see Renewable Materials
Life cycle analysis also underpinned our decision to dramatically increase the amount
of aluminum and high strength steel used in the 2015 F-150. Our studies show that
using more aluminum, high strength steel and other lightweight materials lowers the
vehicles’ life cycle CO2 emissions. Though the energy required to make these
materials can be higher than the energy needed to produce the steel that is typically
used, the increase in CO2 emissions resulting from production-related energy use is
more than offset by the CO2 reduction from lowering vehicle weight and thereby
improving vehicle fuel efficiency. We also found that lightweighting has the most life
cycle CO2 benefits on larger, heavier and more powerful vehicles. The use of
aluminum and high-strength steel in the 2015 F-150 also makes the truck stronger,
more durable and more capable than any previous F-150. For more information on
the 2015 F-150, please see Case Study: The New F-150.
Helping Fleet Customers with Life Cycle Analysis Tools
In 2012, we launched a suite of tools that use life cycle analysis and other analytical
strategies to help fleet customers compare the sustainability and cost benefits of the
different vehicle technology and alternative fuel options available in today’s
marketplace. The toolkit allows fleet customers to assess the CO2 footprint of their
existing vehicle fleet and make side-by-side comparisons of emissions and fuel costs
for different vehicle types, powertrain options, fuel options and personalized user
criteria such as local fuel costs, regional and local electricity sources, and driving
behavior. Based on this information, the tool helps a customer assess the relative
emissions and cost benefits of different vehicle options. For example, for a customer
deciding the best location to add electric vehicles to his or her fleet, the calculator
shows that the Focus Electric emits about 70 g CO2/km using electricity from the lowcarbon California grid but more than twice as much, about 150 g CO2/km, in the more
coal-intensive Southeast U.S. The calculator enables our fleet customers to both
save money and protect the environment. For more information on this suite of tools,
please see our Ford Fleet Purchase Planner™ case study.
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
A Portfolio Approach
Improving Fuel
Economy
Overview of Our Plan
In 2007, we set out an ambitious plan of vehicle technology and alternative
powertrain and fuel actions to meet our climate stabilization goals. For the past
seven years, we have consistently implemented this plan, delivering significant
improvements in the fuel economy of our global product portfolio and enabling
the use of alternative fuels.
A Portfolio Approach
Ford is taking a portfolio approach to provide consumers with a range of
different options that improve fuel economy and overall sustainability while still
meeting individual driving needs. We call this strategy the “power of choice.”
Migration to
Alternative Fuels and
Powertrains
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Improving Fuel Economy
Though the fuel economy of modern vehicles has improved significantly over
the past few decades, there are still opportunities to further improve vehicles
with traditional gasoline and diesel powertrains. We are implementing a range
of advanced engine and transmission technologies as well as improving
aerodynamics and reducing weight.
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Migration to Alternative Fuels and Powertrains
Alternative fuels and powertrains are playing a growing role in reducing carbon
emissions. We are implementing a range of alternatives to conventional internal
combustion vehicles including electrified vehicles – i.e., hybrids, plug-in hybrids
and all-electric vehicles – as well as vehicles that run on renewable biofuels,
natural gas and propane, and implementing advanced clean diesel
technologies. We are also working to advance hydrogen fuel cell vehicle
technologies.
Home Climate Change and the Environment Greening Our Products Sustainable Technologies and Alternative Fuels Plan
© 2014 Ford Motor Company
People
Sustainable Technologies and Alternative Fuels Plan
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
Supply Chain
Ford Around the
World
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Overview of Our Plan
Our sustainable technologies and alternative fuels plan, mapped out in
2007, is our route to improving the fuel economy and cutting the carbon
dioxide (CO2) emissions of our products around the world. We remain
committed to the plan and have completed the near-term actions and are
currently implementing the mid-term actions.
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our
Plan
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels and
Powertrains
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
indicates action completed
In Place
Near Term
Mid Term
Long Term
Fundamental technologies
in place
Fully implement
fundamental
technologies; introduce
significant weight
savings
Expand weight savings,
hybrids and plug-ins
Leverage hybrids and
introduce alternative
energy sources
EcoBoost engines
available in nearly all
vehicles; engine
displacement reduction
aligned with vehicle
weight savings
Efficient heating,
ventilation and air
conditioning for HEVs,
PHEVs and BEVs
Significant number of
vehicles with EcoBoost®
engines
Diesel use as market
demands
Electric power-assisted
steering – begin global
migration
Aerodynamics
Dual-clutch and six-speed
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
steering – high volume
Additional aerodynamics
improvements
automatic transmissions
replace four- and fivespeeds
Greening Our Operations
Data
Electric power-assisted
improvements
Sustainable Materials
Electrification: A Closer
Look
Battery Management
Systems – begin global
migration
Introduce substantial
weight reductions; 250–
750 lbs.
Increased unibody
applications
Introduction of additional
Increased application of
Auto Start-Stop
small vehicles
Auto start-stop systems
(micro-hybrids)
introduced
Add hybrid electric vehicle
(HEV) applications
Flexible-fuel vehicles
Compressed natural gas
(CNG) prepped engines
available where select
markets demand
Six-speed automatic
transmissions – high
volume
Increased use of hybrid
technologies
Introduce secondgeneration EcoBoost and
advanced tech diesel
High-volume eight-plus
speed automatic
transmissions
Continued weight
reduction actions via
advanced materials
Increase volume of HEV
and PHEV technologies
Evolve BEV and PHEV
ecosystems
Optimize engines/vehicles
for higher
octane/alternative fuels
Introduction of fuel cell
electric vehicles
Introduction of plug-in
hybrid electric vehicle
(PHEV) and battery
electric vehicle (BEV)
Vehicle and powertrain
capability to leverage
available renewable fuels
Develop fuel cell stack
technology
Home Climate Change and the Environment Greening Our Products Sustainable Technologies and Alternative Fuels Plan Overview of Our Plan
© 2014 Ford Motor Company
Second-generation
EcoBoost and advanced
tech diesels – high
volume
Continued efficiencies in
electrical architecture and
intelligent energy
management
Lightweight materials
proliferate to global
platforms
Next-generation HEV and
PHEV technologies
Continued leverage of
BEVs
Engines capable of
operating on fuels with
increased renewable
hydrocarbons
Fuel cells migration timing
aligned with fuels and
infrastructure availability
Home
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
A Portfolio
Approach
Improving Fuel
Economy
Migration to
Alternative Fuels and
Powertrains
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
A Portfolio Approach
In the very early years of our industry, automotive engineers experimented
with a variety of methods for powering vehicles, including electricity and
biofuels. The internal combustion engine using petroleum-based gasoline
and diesel rose to the top fairly quickly, and has been the standard vehicle
power source for the past 100 years. Reminiscent of those early years, we
are now in a period of intense development and adoption of new vehicle
technologies and fuels. At this time, however, there is no single winner in
the race for the vehicle of the future.
That is why Ford is taking a “portfolio approach” to developing sustainable
technologies and alternative fuel options. Our goal is to provide diversity in fueling
options, in order to meet customers’ differing needs, while improving vehicle energy
efficiency and long-term sustainability. We are thus providing customers with a range
of affordable, fuel-efficient vehicles, advanced powertrains and alternative-fueled
vehicle options – including fuel-efficient EcoBoost® gasoline engines, advanced
diesel engines, hybrids, plug-in hybrids, all-electric vehicles and alternative-fuel
vehicles. We call this approach the “power of choice,” because it allows customers to
choose the vehicle that best meets their driving needs.
Giving Customers the “Power of Choice”
To deliver this “power of choice” strategy we are developing global vehicle platforms
that are compatible with a wide range of fuels and powertrain technologies. This
allows us to offer a portfolio of options to our customers, target options to regions
where they make the most sense, and evolve our vehicles as technologies and
markets develop. Global vehicle platforms that have “plug-and-play” compatibility
with a wide range of technologies will also allow us to make the range of fuel and
powertrain options available more affordably. For example, we have introduced an
all-electric Ford Focus, a hybrid electric Ford C MAX, and the C MAX Energi plugin hybrid – all built on our global C-platform.
We believe that traditional gasoline- and diesel-powered vehicles with internal
combustion engines will continue to be a major part of the mix for quite some time.
So we are working to improve the fuel efficiency of the engines and transmissions of
our current vehicles, along with every vehicle subsystem.
Also, we currently produce a range of flexible-fuel vehicle models across our global
markets; these vehicles can run on either regular gasoline or E85 (a blend of 85
percent ethanol and 15 percent gasoline). In South America, we also offer vehicles
that can run on E100. Though biofuels are not available in every market, they are
widely available in the U.S. and South America and in some parts of Europe, so it
makes sense for us to provide this option to customers who can take advantage of it.
In addition, biofuel availability is expected to increase globally. In Europe, the EU’s
Renewable Energy Directive mandates that 10 percent of energy in the
transportation sector must come from renewable fuels by 2020. In the U.S., the
Renewable Fuel Standard requires annual increases in the volume of renewable
fuels, reaching 36 billion gallons by 2022. Our flexible-fuel vehicles, which are
provided at little or no additional cost, allow consumers to choose fuels based on
availability and price. For the 2013 model year, we are offering 15 flexible-fuel
models in the U.S.
We are also producing select vehicle models that can be converted to run on
compressed natural gas (CNG) and liquefied petroleum gas (LPG) (also known as
propane autogas). And, we are working with qualified vehicle modifiers to ensure that
conversion to those fuels meets our quality, reliability and durability requirements. In
2013, we introduced a CNG/LPG conversion-ready F-150. We also continue to offer
the Ford Transit Connect, the entire F-Series Super Duty® pickup truck and chassis
cab lineup, our E-Series Van and Cutaway models, as well as our medium-duty
trucks, with a CNG/LPG conversion-ready engine package. In Europe, we offer CNG
and LPG conversions of various models in markets where dedicated infrastructure
People
Ford Around the
World
exists, such as Italy, Germany and the Netherlands.
CNG and LPG are particularly good options for fleet customers, such as taxi
companies and delivery services, that use a central refueling system. In addition,
CNG and LPG are widely available as vehicle fuels throughout South America and
Europe. We are delivering CNG/LPG-ready engines to provide another lower-carbon
option to those customers for whom this option makes sense.
As noted above, we have also been developing a range of electrification technologies.
In fact, we now offer six electrified vehicles for sale in the U.S. – three hybrid electric
vehicles, two plug-in electric vehicles and one battery electric vehicle. Our vehicle
electrification strategy is based on providing customers with a variety of vehicle
choices to meet their driving needs. To read more about this strategy, please see
Electrification: A Closer Look. All-electric and plug-in hybrid vehicles may initially
make the most sense for urban drivers and fleet users who have daily commutes
under 40 miles. However, as battery and recharging options continue to advance, we
expect these vehicles to work for a wider range of our customers.
In the longer term, hydrogen may emerge as a viable alternative fuel. Hydrogen has
the potential to diversify our energy resources and lower life cycle greenhouse gas
emissions, if low-carbon hydrogen production becomes feasible. To prepare for this,
we are developing technology to power vehicles with hydrogen fuel cells. In addition,
we are working to pair hydrogen fuel cell technology with vehicle electrification
technologies to maximize the sustainability benefits of both technologies.
Helping Customers Assess the Options
It can be confusing for customers to understand and choose between the wide range
of new fuel-efficiency technologies, advanced powertrains, and alternative-fuel
vehicles available in today’s marketplace. We have developed a suite of tools to help
our fleet customers assess the relative cost and emissions benefits of different
vehicle options based on the specific use factors of their fleet. For example, with our
tools, we can help fleet managers make a side-by-side comparison the life cycle CO2
emissions and fuel costs of different vehicles using the details of their own driving
behavior, local fuel prices, and local electricity prices and sources. See our case
study for more information on this and other fleet purchasing tools.
Support from Our Global Energy Model
Our portfolio approach to sustainable vehicle technology and fuel options is further
supported by our global energy modeling work. Ford researchers developed a global
energy model to understand the combination of vehicle technologies, fuels, and
energy technologies that would reduce life cycle emissions from light-duty
transportation in line with our climate stabilization goal at the lowest overall cost to
the economy. Our model compares different energy and fuels, vehicle technology,
and technology adoption scenarios across the next 100 years. The results of this
model support our belief that there is no single vehicle technology or fuel that will
cost-effectively achieve the goal of climate stabilization better than our approach of
developing and implementing a wide range of vehicle technology and fuel options.
This section describes our current actions and future plans to develop a wide range of
energy-efficient technologies, alternative fuels and advanced powertrain technologies
that will give our customers near-, mid- and longer-term options for more sustainable
vehicles.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Improving Fuel Economy
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Active Grille Shutters
BMS
EcoBoost®
Overview of Our Plan
Improving Fuel
Economy
Migration to
Alternative Fuels and
Powertrains
Non-CO2 Tailpipe
Emissions
Smaller
Vehicles
Electric PowerAssisted Steering
Advanced
Transmissions
A Portfolio Approach
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Auto Start/Stop
Agressive
Deceleration
Fuel Shut-Off
Weight Reductions
This section summarizes some of the technologies we are using to improve the fuel economy of
traditional gas and diesel engines. These include advanced engine and transmission technologies,
weight reductions, and improvements to vehicle subsystems.
For more information about each of our fuel-efficiency technologies, please click on the icons in the graphic above.
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
EcoBoost®
Technology Overview
The centerpiece of our near-term fuel-economy improvement efforts is the EcoBoost engine, which
uses turbocharging and direct injection along with reduced displacement to deliver significant fuelefficiency gains and CO2 reductions, relative to larger displacement engines, without sacrificing vehicle
performance.
Benefits
EcoBoost offers comparatively better value than many other advanced fuel-efficiency technologies. Due
to its compatibility with most of the gas-powered vehicles we produce, we are able to offer EcoBoost’s
fuel-economy benefits throughout our product lineup more quickly and to a greater number of our
customers. Our rapid deployment of EcoBoost in high volumes across a wide array of our vehicle
nameplates is also helping us make a dramatic step forward in CO2 emission reductions.
Deployment
Ford initially introduced the EcoBoost engine in 2009. Since then we have produced more than 2 million
EcoBoost-equipped vehicles globally, responding to strong consumer demand for the technology. By
the end of 2013 we offered EcoBoost engines on 15 North American nameplates. The engine is now
available on 90 percent of our North American nameplates and nearly 80 percent of our European
nameplates. Also, we continue to migrate EcoBoost engines to our other regions.
All told, we have introduced or announced seven EcoBoost engine displacements with multiple
derivatives for specific vehicles and markets, as follows:
3.5L V6 EcoBoost: We introduced the first EcoBoost engine – a 3.5L V6 – in North America on the
2010 Lincoln MKS, Lincoln MKT, Ford Taurus SHO and Ford Flex. This engine provides
comparable or superior performance to a normally aspirated V8 engine, but with the fuel economy
of a V6. We also offer the 3.5L EcoBoost on the F-150, beginning with the 2011 model.
2.7L V6 EcoBoost: In 2014 we introduced a completely new twin-turbo 2.7L EcoBoost with Auto
Start-Stop.
This engine is E85 compatible and meets California’s strict low-emission vehicle (LEV III)
emissions requirements.
This new engine will debut on the all-new 2015 Ford F-150, providing the performance of a
mid-range V8 engine but with better fuel economy.
2.3L I-4 EcoBoost:
In 2014, we introduced the new 2.3L I-4 EcoBoost engine on the Ford Mustang. This Mustang
will be offered globally in multiple regions for the first time ever.
The 2.3L will also be offered in the Lincoln MKC with front-wheel drive.
2.0L I-4 EcoBoost: In 2010 we introduced a 2.0L I-4 EcoBoost engine, the first in the EcoBoost
lineup to go truly global.
In the U.S., the 2.0L I-4 EcoBoost is currently available on the Ford Edge, Explorer, Focus,
Escape and Fusion. In Europe, the Ford S MAX, Mondeo and Galaxy are available with a
2.0L EcoBoost option.
In China, we offer the 2.0L EcoBoost on the Ford Mondeo.
In Australia, we offer the 2.0L EcoBoost on the Ford Mondeo and Falcon.
1.6L I-4 EcoBoost:
In Europe, the 1.6L I-4 EcoBoost engine is available on the Ford C MAX and Focus.
In the U.S., the engine is available on the Ford Escape, Fusion and C MAX.
1.5L I-4 EcoBoost:
Announced in early 2013, this engine will initially be produced at Ford’s Craiova, Romania,
Plant; other manufacturing locations will be announced in the future.
The new engine was introduced first in China in the all-new Ford Mondeo, and is now available
on the Fusion sedan in North America and the Mondeo in Europe.
1.0L I-3 EcoBoost:
We introduced the 1.0L three-cylinder EcoBoost engine in Europe on the European Ford
Focus. In 2013 we migrated this engine into the B MAX, C MAX and all-new Mondeo.
In the U.S., we introduced the 1.0L EcoBoost on the 2014 Ford Fiesta.
In India, we introduced the 1.0L EcoBoost on the Ford EcoSport. This engine will also be
available in vehicles in China and other regions.
These EcoBoost engines illustrate Ford’s plans to use smaller-displacement, boosted engines to deliver
improved fuel economy and performance throughout our vehicle lineup. As EcoBoost is a key element
of our long-term powertrain strategy, we will continue to improve its efficiency and vehicle application
potential through the further development of supporting advanced technologies.
Advanced Transmissions
Technology Overview
We have adopted fuel-efficient six-speed transmissions across our product portfolio. We are now
improving the performance and operating efficiency of all our transmissions by optimizing their
operation with EcoBoost engines and further reducing parasitic losses such as mechanical friction, and
extraneous hydraulic and fluid pumping. We are also developing more advanced transmission
concepts to support additional fuel-efficiency improvements and vehicle performance benefits. For
example, in 2013 we announced that we will jointly develop with General Motors an all-new generation
of advanced-technology nine- and 10-speed automatic transmissions for cars, crossovers, SUVs and
trucks.
Benefits
The nine- and 10-speed transmissions we are developing will improve fuel economy by up to 5 percent
over six-speed gear boxes, depending on the application. In addition, they provide better acceleration,
smoother shifting and a quieter driving experience.
Deployment
We have completed our migration to six-speed gearboxes in North America and Europe. We plan to
start deploying the next-generation nine- and 10-speed transmissions worldwide in a few years.
Electric Power-Assisted Steering
Technology Overview
Electric power-assisted steering (EPAS) uses a small electric motor instead of conventional hydraulic
systems to assist steering.
Benefits
EPAS typically will reduce fuel consumption and decrease carbon dioxide emissions by up to 3.5
percent over traditional hydraulic systems, depending on the vehicle and powertrain application. On the
1.4L Duratorq® diesel Ford Fiesta, for example, which is available in Europe, EPAS provides a 3 to 4
percent improvement in fuel efficiency compared with a hydraulic-based power steering system. By
combining EPAS with aerodynamic improvements, we improved the mileage of this vehicle by
approximately 8 percent compared to the previous model year. These fuel efficiency improvements –
and associated reductions in CO2 emissions – help us deliver vehicles that qualify for lower emissionsrelated taxation brackets in some countries. EPAS also enables other advanced technologies such as
“pull drift” compensation, which detects road conditions – such as a crowned road surface or
crosswinds – and adjusts the EPAS steering system to help the driver compensate for pulling and
drifting. EPAS also enables Active Park Assist, which helps drivers to parallel park.
Deployment
We already offer EPAS in the Ford Explorer, F-150, Mustang, Fusion, Flex, Taurus and Escape and the
Lincoln MKS, MKT and MKZ Hybrid in North America; the Ford C MAX, Focus, Focus ST and Fiesta
in North America and Europe; and the Ford Ka and Kuga in Europe. EPAS is also used in all of our
new electrified vehicles.
Auto Start-Stop
Technology Overview
“Start-Stop” technology shuts down the engine when the vehicle is stopped and automatically restarts it
before the accelerator pedal is pressed to resume driving. Start-Stop technology includes sensors to
monitor functions such as cabin temperature, power supply state and steering input, so that vehicle
functioning remains exactly the same to the driver as when the engine remains on continuously. If the
system senses that a vehicle function has been reduced and will negatively impact the driver’s
experience, the engine will restart automatically.
Benefits
This technology maintains the same vehicle functionality as that offered in a conventional vehicle, but
saves the fuel typically wasted when a car is standing and running at idle. Savings vary depending on
driving patterns. On average, it improves fuel efficiency by 3.5 percent, but it can improve fuel
efficiency even more in city driving. The technology can also reduce tailpipe emissions to zero while
the vehicle is stationary – for example, when waiting at a stoplight.
Deployment
In the U.S., we introduced the technology on the all-new 2013 Ford Fusion with 1.6L engine and
automatic transmissions. In 2014, it is available in the U.S. on the Ford Fusion with 1.5L EcoBoost
engine. In Europe, Auto Start-Stop is already standard on the Ford Ka and certain versions of the
Mondeo, S MAX, Galaxy, Focus, C MAX and Grand C MAX. By 2016, 90 percent of our vehicle
nameplates globally will be available with Auto Start-Stop.
Weight Reductions
Technology Overview
We are also working to improve fuel economy by decreasing the weight of our vehicles – in particular by
increasing our use of unibody vehicle designs, lighter-weight components and lighter-weight materials.
We are using lightweight materials, such as advanced high-strength steels, aluminum, magnesium,
natural fibers, and nano-based materials to reduce vehicle weight. And, some of our advanced engine
and transmission technologies, such as EcoBoost® and our dual-clutch PowerShift transmissions,
further reduce overall vehicle weight.
Benefits
In general, reducing vehicle weight reduces fuel use. To achieve our fuel-efficiency goals, we need to
reduce the weight of our vehicles by 250 to 750 pounds, without compromising vehicle size, safety,
performance or customer-desired features. Weight reductions alone may have relatively small impacts
on fuel economy. By itself, a 10 percent reduction in weight results in approximately a 3 percent
improvement in fuel efficiency. However, if vehicle weights can be reduced even more substantially, it
becomes possible to downsize the powertrains required to run the vehicle. Weight reductions
combined with powertrain rematching not only improves fuel economy, but helps maintain overall
performance (compared to a heavier vehicle with a larger engine).
Many lightweight materials also have benefits beyond fuel-efficiency gains. To learn more about the
benefits of natural fiber materials, please see the Sustainable Materials section.
Deployment
The all-new 2015 Ford F-150 represents our most extensive use of lightweight materials ever. Overall,
this truck is up to 700 pounds lighter than the outgoing model thanks to extensive use of high-strength
steels and aluminum alloys. This significant weight reduction not only results in better fuel economy, it
also allows the new F-150 to tow more, haul more, and accelerate and stop more quickly. To
accomplish this weight reduction, we increased the use of high-strength steel in the all-new Ford F-150
frame from 23 percent to 77 percent to create a pickup frame that is stronger, more durable and
structurally more rigid than the previous generation F-150, while saving up to 60 pounds of weight. The
F-150’s body also uses new applications of aluminum alloys, which not only reduce weight but also
improve the dent resistance and overall durability of the truck body. The specific materials used were
carefully tested and analyzed based on their durability, overall performance, and life cycle
environmental impact. For more information on our use of life cycle analysis in choosing materials for
this vehicle, please see the Life Cycle Analysis section. For more detail on our development of this
vehicle and what it means to our company, please see our F-150 case study.
Other examples of our use of lighter-weight materials in a range of vehicles and parts applications,
include:
In 2012, we announced that the all new Transit Van will replace the E-series van in the United
States. This van makes extensive use of lighter-weight high-strength steel and boron steel. It has
an average of 25 percent better fuel economy and haul at least 300 pounds more than today’s ESeries.
In 2012, we introduced a new, lightweight, injection-molded plastic technology called MuCell on the
all-new Ford Escape. Manufacturing MuCell involves the highly controlled use of a gas such as
carbon dioxide or nitrogen in the injection-molding process, which creates millions of micron-sized
bubbles in uniform configurations, lowering the weight of the plastic part by more than one pound
per vehicle. This is the first time MuCell has been used in an instrument panel. In addition to
reducing weight, the MuCell microcellular foam saves money and production time. On the 2012
Escape, MuCell saves an estimated $3 per vehicle versus solid injection molding, and molding
cycle time is reduced 15 percent. This plastic was the Grand Award winner at the 2011 Society of
Plastics Engineers competition in the “Most Innovative Use of Plastics Award” category.
The Lincoln MKT crossover has an advanced lightweight magnesium and aluminum liftgate, which
is more than 20 pounds, or 40 percent, lighter than a similar part made from standard steel.
The Ford Explorer makes extensive use of high-strength steels. Nearly half of the vehicle’s
structure – including the A-pillars, rocker panels and front beams – are comprised of high- strength
steels, such as boron. The Explorer also has an aluminum hood.
In the Ford Focus, more than 55 percent of the vehicle shell is made from high-strength steel and
more than 26 percent of the vehicle’s structure is formed from ultra-high-strength boron steels. The
Focus combines these high-strength steels with innovative manufacturing methods. For example,
the vehicle’s B-pillar reinforcement, a key structural part, is made from ultra-high-strength boron
steel that has been produced using an innovative tailor-rolling process. The process allows the
thickness of the steel sheet to be varied along its length, so the component has increased strength
in the areas that are subjected to the greatest loads. The tailor-rolled B-pillar has eight different
gauge thicknesses, to improve side-impact crash performance while saving more than three
pounds per vehicle.
We are also expanding our use of aluminum engine parts and all-aluminum engines. The current
Mustang, for example, has an aluminum engine.
By using high-strength steels, the European Ford Fiesta weighs approximately 40 kilograms less,
depending on engine choice, even though it stands on virtually the same footprint as the previous
model and has 10 kilograms of new safety features and sound insulation.
Ford researchers are also investigating additional new lightweight materials. For example, we are
investigating and developing:
New types of steel that are up to three times stronger than current steels and improve
manufacturing feasibility because they can be formed into parts more easily.
Polymeric plastic strengthening foams that are strong enough to stabilize bodywork in an accident
but light enough to float on water. These foams are being used to reinforce sections of the steel
auto body, such as the B-pillars.
Surface coatings that reduce engine friction and remain intact even under the most adverse
conditions.
Alternative (copper-based) wire harness technologies that will enable significant weight reductions.
Nanotechnology to model material properties and performance at the nano-scale, which will allow
us to develop better materials more quickly and with lower research and development costs.
Nano-filler materials in metal and plastic composites, to reduce their weight while increasing their
strength. For example, we are developing the ability to use nano-clays that can replace glass
fibers as structural agents in reinforced plastics. Early testing shows plastic reinforced with 5
percent nano-filler instead of the typical 30 percent glass filler has strength and lightweight
properties that are better than glass-reinforced plastics.
Ford is also working to understand the health and safety issues that may be posed by nano-materials.
Ford has joined with other automakers under the U.S. Council for Automotive Research umbrella to
sponsor research into nano-materials’ potential impact on human health and the environment. This
research has addressed many health- and environment-related questions so that we can focus our
nano-materials research and development in areas that will be most beneficial.
Battery Management Systems
Technology Overview and Benefits
Electrical systems are another area in which we are making progress. By reducing vehicle electrical
loads and increasing the efficiency of a vehicle’s electrical power generation system, we can improve
fuel efficiency. Our Battery Management Systems (BMSs), for example, control the power supply
system (in particular the alternator) to maximize the overall efficiency of the electrical system and
reduce its negative impacts on fuel economy. This is accomplished by maximizing electricity generation
during the most fuel-efficient situations, such as vehicle deceleration. In less fuel-efficient situations,
the alternator’s electricity generation is minimized to conserve fuel.
Deployment
BMSs have already been launched globally on a majority of our vehicle platforms. We will continue to
implement BMSs on remaining vehicles and will continue to optimize its functionality to further improve
benefits. We have also introduced more efficient alternators, which improve fuel economy.
Aggressive Deceleration Fuel Shut-Off
Technology Overview
Aggressive Deceleration Fuel Shut-Off (ADFSO) allows fuel supply to the engine to be shut off during
vehicle deceleration and then automatically restarted when needed for acceleration or when the
vehicle’s speed approaches zero. This advancement builds on the Deceleration Fuel Shut-Off
technology available in our existing vehicles by extending the fuel shutoff to lower speeds and more
types of common driving conditions, without compromising driving performance or emissions.
Benefits
This improved fuel shutoff technology will increase fuel economy by an average of 1 percent. An
additional benefit is increased deceleration rates, which should extend brake life and improve speed
control on undulating roads.
Deployment
Starting in 2008, ADFSO was implemented on the Ford Flex, F-150, Expedition and Escape and the
Lincoln MKS and Navigator. We are continuing to implement it as we bring out new vehicles. The
ADFSO technology will be a standard feature in all of our North American vehicles by 2015, and we will
continue to expand implementation globally.
Active Grille Shutters
Technology Overview and Benefits
Active Grille Shutter technology is one of our key aerodynamics improvements. It reduces aerodynamic
drag by up to 6 percent, thereby increasing fuel economy and reducing carbon dioxide (CO2)
emissions. When fully closed, the reduction in drag means that the Active Grille Shutter can reduce
CO2 emissions by 2 percent.
Deployment
We implemented Active Grille Shutter technology first on our European vehicles. In the U.S., we have
implemented it on the 2012 Ford Focus and Edge, the 2013 Ford Escape and the all-new 2013 Ford
Fusion.
Smaller Vehicles
Technology Overview and Benefits
Smaller vehicles provide consumers with another way to get better fuel economy. Simply by being
smaller and lighter, smaller vehicles can significantly reduce fuel use and related emissions.
Deployment
We are launching more small cars to provide more fuel-efficient options. For example:
We introduced the all-new Ford Fiesta, our global subcompact vehicle commonly referred to as “Bcar,” Ford Fiesta globally.
We are introducing a wide range of new vehicles in the U.S. and other markets based on our global
“C-platform,” or compact sedan. In the next few years, we are introducing 10 new vehicles based
on this C-platform. For example, in North America, our C-car platform underpins the gasolinefueled Ford Focus, the battery-electric Focus Electric, the C MAX Hybrid and C MAX Energi, a
plug-in hybrid.
We are continuing to introduce new variations of the Transit Connect small commercial van in
North America. This vehicle fills an unmet need in the U.S. market by offering the large cargo
space that small business owners need in a fuel-efficient, maneuverable, durable and flexible
vehicle package.
In 2012 we revealed the all-new Ford EcoSport compact SUV, which will ultimately be available in
nearly 100 markets globally, including India and Brazil. This vehicle is part of our global
commitment to deliver fuel-efficient vehicles that customers truly want and value.
We have loaded these smaller vehicles with features and options commonly found on larger or luxury
vehicles to make them attractive, thus encouraging customers to choose more fuel-efficient cars and
trucks.
All of these smaller vehicles illustrate Ford’s actions to provide consumers with a wider range of fuelefficient options, as well as our efforts to leverage the best of our global products to offer new choices to
customers in all of our regions worldwide.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
For more information on our plans regarding each of these alternative fuels and
powertrain technologies, please click on the Ford vehicles below.
Climate Change
Greening Our Products
People
Ford Around the
World
Migration to Alternative Fuels and Powertrains
Our migration to alternative fuels and powertrains includes introducing
electrified vehicles – including hybrid electric vehicles (HEVs), plug-in
hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs) – as
well as advanced Clean Diesel Technologies and vehicles that run on
renewable biofuels. We are also working to advance hydrogen fuel cell
vehicle (FCV) technologies.
Overview
Supply Chain
Overview of Our Plan
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels
and Powertrains
Advanced Clean Diesel
Hybrid Electric Vehicles
(HEVs)
Battery Electric Vehicles
(BEVs)
Renewable Biofueled
Vehicles
CNG/LPG Vehicles
Hydrogen Fuel Cell Vehicles
(FCVs)
Plug-in Hybrid Electric
Vehicles (PHEV)
Advanced Clean
Diesel
Hybrid Electric
Vehicles (HEVs)
Battery Electric
Vehicles (BEVs)
Plug-in Hybrid
Electric Vehicles
(PHEVs)
Renewable
Biofueled
Vehicles
CNG/LPG
Vehicles
Hydrogen Fuel
Cell Vehicles
(FCVs)
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
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SUSTAINABILITY REPORT 2013/14
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Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Advanced Clean Diesel
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
Ford’s New Full-Size Transit Van and F-650/750
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels
and Powertrains
Advanced Clean
Diesel
Hybrid Electric
Vehicles (HEVs)
Battery Electric
Vehicles (BEVs)
Plug-in Hybrid
Electric Vehicles
(PHEVs)
Renewable
Biofueled
Vehicles
CNG/LPG
Vehicles
Hydrogen Fuel
Cell Vehicles
(FCVs)
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Modern diesels are 30 to 40 percent more fuel efficient than gasoline vehicles. Ford offers a
range of advanced diesels in Europe under the ECOnetic label. In the U.S., Ford will introduce
a new 3.2L Power Stroke® turbo diesel engine in our full-size Transit van. That engine will join
the newly upgraded, second generation 6.7L V8 Power Stroke turbo diesel offered in the FSeries Super Duty® and F-650/F-750 medium-duty commercial trucks, offering customers
powerful and fuel-efficient choices.
Technology Overview and Benefits
Diesel engine technology is not in itself new. However, advanced diesel technologies
offer significant advantages over traditional gasoline engines and older diesel
engines. They consume 30 to 40 percent less fuel than gasoline engines, and on a
well-to-wheels basis they emit 15 to 30 percent less carbon dioxide (CO2).1 In
addition, direct-injection diesel engines provide exceptional power and torque,
resulting in better driving performance and towing capabilities. Advanced diesel
technology also dramatically reduces non-CO2 tailpipe emissions such as NOx and
particulate matter.
Our advanced diesel engines use a range of technologies in the engine and aftertreatment systems to reduce emissions. For example, our 1.6L Duratorq® TDCi
engine, used on European vehicles, includes more efficient eight-hole fuel-injector
nozzles, a more powerful engine-control unit and a water-cooled charge air cooler. In
addition, parasitic losses have been cut through use of low-friction piston ring
coatings, a variable-flow oil pump and a more-efficient vacuum pump. After-treatment
system improvements include a coated diesel particulate (soot) filter coupled with a
lean NOx trap to enable Euro 5 emissions compliance.
Our diesel engines offered in the U.S also use a range of advanced after-treatment
technologies to reduce emissions, including:
a diesel oxidation catalyst that converts and oxidizes hydrocarbons into water
and carbon dioxide;
Sustainable Materials
selective catalytic reduction that uses an ammonia and water solution to convert
the NOx in the exhaust stream into water and inert nitrogen; and
Electrification: A Closer
Look
a diesel particulate filter that traps any remaining soot and periodically burns it
away when sensors detect that the trap is full.
Greening Our Operations
The 3.2L Power Stroke diesel in the Transit van combines the diesel oxidation
catalyst and diesel particulate filter in a single, package-efficient component.
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Deployment
In Europe, where diesel-powered vehicles account for more than 50 percent of new
vehicle sales and make up approximately 30 percent of the total vehicle fleet on the
road, Ford continues to improve its strong lineup of fuel-efficient and clean diesel
vehicles. For example, we continue to introduce ECOnetic versions of Ford models
that deliver improved fuel economy and emissions. The ECOnetic lineup currently
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includes versions of the Ford Fiesta, Focus, Mondeo and Transit. Several of the
ECOnetic models use diesel engines, which meet the stringent Euro 5 emissions
standards and emit less than 100 g/km of CO2. For example, the new Focus
ECOnetic has fuel economy of 3.4L/100 km and emits just 89 g/km of CO2.
In North America, where diesel engines are primarily used in the medium-duty truck
market, Ford offers two advanced diesel engines. In 2015, we will introduce a diesel
version of the full-size Transit van, powered by a new 3.2L Power Stroke turbo diesel
engine. Like the larger 6.7L Power Stroke V8 diesel, which Ford introduced on FSeries Super Duty trucks in 2011, the 3.2L turbo diesel engine’s fuel system has been
carefully tailored and calibrated for combustion efficiency. It enables the newest
Power Stroke engine to achieve exceptional fuel-economy ratings without affecting
power levels.
These new diesel engines meet the U.S. Environmental Protection Agency’s and
California Air Resources Board’s strict medium duty chassis and heavy-duty truck
emission regulations.
Our advanced diesel engines are also compatible with biodiesel, a renewable fuel
made from soybean oil and other fats. The 2011 Super Duty is Ford’s first vehicle in
North America that is B20 compatible, meaning it can run on fuel composed of 20
percent biodiesel and 80 percent ultra-low-sulfur diesel. The diesel Transit van is B20
compatible. In Europe, our vehicles are compatible with B7, and we are working with
European fuel standards organizations to establish fuel-quality standards for
biodiesel blends greater than B5. The use of biodiesel helps to reduce dependence
on foreign oil and reduces life cycle CO2 emissions. For more information on biofuels,
please see the Renewable Biofueled Vehicles section.
1. Figures based on J.L. Sullivan, R.E. Baker, B.A. Boyer, R.H. Hammerle, T.E. Kenney, L. Muniz,
and T.J. Wallington, 2004, “CO2 Emission Benefit of Diesel (versus Gasoline) Powered
Vehicles,” Environmental Science and Technology, 38: 3217-3223
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Hybrid Electric Vehicles (HEVs)
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
Ford C MAX Hybrid
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels
and Powertrains
Advanced Clean
Diesel
Hybrid Electric
Vehicles (HEVs)
Battery Electric
Vehicles (BEVs)
Plug-in Hybrid
Electric Vehicles
(PHEVs)
Renewable
Biofueled
Vehicles
Hybrid electric vehicles are powered by a traditional internal combustion engine and battery
power to deliver improved fuel economy.
Technology Overview and Benefits
HEVs are powered by both an internal combustion engine and an electric motor with
a battery system. The key benefit of HEVs is reduced fuel consumption: When they
are powered by the electric motor and battery system, they do not burn gasoline. In
most instances at low speeds and for short distances, Ford hybrids run exclusively
on electricity. At higher speeds, and when more power is needed, the gasoline
engine kicks in.
All of our hybrid vehicles use Ford’s powersplit architecture, meaning they can run
exclusively on battery power, exclusively on gas power or on a combination of both to
deliver the best overall fuel efficiency. Ford hybrids also feature a Regenerative
Braking System. Unlike a traditional gasoline engine in which the energy generated
by braking is lost, this innovative technology enables Ford hybrids to capture braking
energy normally lost and use it to help recharge the battery.
CNG/LPG
Vehicles
In the past our HEVs used nickel-metal-hydride batteries. The HEVs we now produce
use more advanced lithium ion batteries. For more detail on our battery technologies,
please see Battery Technologies.
Hydrogen Fuel
Cell Vehicles
(FCVs)
Our new HEVs feature additional technology improvements, including:
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Electric motors capable of operating at higher electric speeds,
Optimized gear ratios, allowing for improvements in fuel economy,
More precise controls to deliver higher levels of refinement as the powertrain
transitions between engine and electric drive, and
Reduced weight to help increase fuel economy.
Our new hybrids also have a suite of driver information systems to help drivers
maximize fuel efficiency. For more information on these technologies, please see
Helping Drivers Improve Fuel Efficiency with Information Technology.
Deployment
We are currently increasing our hybrid volume and preparing for hybrid capability
across our highest-volume global product platforms.
In 2013-14, in the U.S. we offer the C MAX Hybrid and Fusion Hybrid, both of which
were launched in 2012, and the Lincoln MKZ hybrid. The C MAX hybrid is one of
three electrified vehicle options on our C-platform; the others are the Focus Electric
battery electric vehicle (BEV) and the C MAX Energi plug-in hybrid electric vehicle
(PHEV). The C MAX Hybrid uses Ford’s powersplit hybrid architecture, with
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improved fuel efficiency and a lighter, smaller lithium ion battery system. The Fusion
is the first sedan to offer gasoline, hybrid and plug-in hybrid powertrains,
underscoring Ford’s commitment to giving customers the “power of choice” in fuelefficient technologies. In 2014, we plan to introduce a hybrid version of Ford Mondeo
in Europe.
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Battery Electric Vehicles (BEVs)
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
Ford Focus Electric
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels
and Powertrains
Advanced Clean
Diesel
Hybrid Electric
Vehicles (HEVs)
Battery Electric
Vehicles (BEVs)
Plug-in Hybrid
Electric Vehicles
(PHEVs)
Renewable
Biofueled
Vehicles
CNG/LPG
Vehicles
Hydrogen Fuel
Cell Vehicles
(FCVs)
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Electric vehicles use no gasoline; they are powered by a high-voltage electric motor and battery
pack. Ford currently offers one BEV in the U.S., the Focus Electric, which has a U.S.
Environmental Protection Agency (EPA) combined fuel-economy rating of 105 miles per gallon
equivalent (MPGe), a driving range of 76 miles on a charge and requires no more than four
hours to charge when using a 220-volt outlet.
Technology Overview and Benefits
Battery electric vehicles do not have an internal combustion engine and do not use
any on-board gasoline. Instead, they use a high-voltage electric motor, which gets its
power from a high-voltage battery pack charged by plugging into a standard 110-volt
or 220-volt outlet in the U.S., or a 230-volt outlet in Europe. The primary benefit of
BEVs is that they completely eliminate carbon dioxide (CO2) and other emissions
directly from the vehicle. However, they are not necessarily zero-emission over their
total lifecycle, depending on the source of electricity used to charge their batteries.
Because electricity is often cheaper than gasoline, BEVs may be less costly to
operate than gasoline vehicles.
Ford’s electric vehicles use lithium-ion batteries, which provide better performance,
require less space and weigh less than the nickel-metal-hydride batteries used in
previous-generation hybrid electric vehicles. The Focus Electric’s advanced lithiumion battery system was engineered by Ford in cooperation with the supplier LG Chem.
It uses an advanced, active-liquid cooling and heating system to precondition and
regulate the temperature, which helps to maximize battery life and fuel-free driving
range.
Sustainable Materials
A full recharge of the Focus Electric takes just four hours at home with the 240-volt
charge station. The Focus Electric also features a Regenerative Braking System,
which can help maximize vehicle driving range by capturing braking energy and
using it to recharge the battery. And, the vehicle uses a wide range of advanced
information-technology features, including an enhanced version of MyFord Touch® –
our new driver interface technology – and tools for remote vehicle communications
and charging. For more information on these technologies, please see Living the
Electric Lifestyle.
Electrification: A Closer
Look
Deployment
Non-CO2 Tailpipe
Emissions
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
We are implementing an expanded, comprehensive electric vehicle strategy aligned
with growing public interest in advanced technologies that reduce the use of gasoline
and diesel. To read more about our overall approach, please see Electrification: A
Closer Look.
The Focus Electric, our all-electric passenger sedan is based on the all-new Focus.
This car has a driving range of 76 miles on a single charge of its lithium-ion highvoltage battery and achieves an EPA-rated combined fuel efficiency of 105 MPGe.
We introduced the Focus Electric in the U.S. in 2012 and in Europe in 2013.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Plug-in Hybrid Electric Vehicles (PHEVs)
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
Ford C MAX Energi
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels
and Powertrains
Advanced Clean
Diesel
Hybrid Electric
Vehicles (HEVs)
Battery Electric
Vehicles (BEVs)
Plug-in Hybrid
Electric Vehicles
(PHEVs)
Renewable
Biofueled
Vehicles
CNG/LPG
Vehicles
Hydrogen Fuel
Cell Vehicles
(FCVs)
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Plug-in hybrid electric vehicles are powered by an internal combustion engine and a highvoltage electric battery that can be charged from an electric outlet. The engine and the battery
work together to provide the benefits of grid-connected power and hybrid powertrain efficiency.
Ford offers two PHEVs in the U.S., the C MAX Energi and the Fusion Energi.
Technology Overview
PHEVs are similar to HEVs in that they are equipped with both an electric battery and
a gas-powered engine. Unlike HEVs, however, PHEVs are equipped with a highcapacity battery that can be charged from a private household or public electric outlet.
While regular HEVs maintain a roughly constant battery charge, PHEVs discharge
the battery while driving to provide additional fuel savings. PHEVs have the potential
to reduce tailpipe emissions to near zero when running on battery power. When the
battery is depleted, the vehicle can continue to operate on the gas-powered engine,
providing significant benefits over battery electric vehicles in terms of driving range
before refueling. A PHEV’s overall life cycle emissions depend on the electrical
power source and the usage characteristics of the vehicle. PHEVs can be
significantly less expensive for consumers to operate than gasoline-powered
vehicles, particularly for consumers who take relatively short trips most of the time.
During such trips, PHEVs allow drivers to travel on grid-based electricity stored in
batteries instead of more costly gasoline.
The high-voltage battery is charged through regenerative braking and discharged
during acceleration events to improve the overall fuel economy of the vehicle –
similar to the operation of today’s conventional hybrids.
Benefits
Overall, plug-in hybrid vehicles offer several benefits, including:
Reduced dependency on petroleum and increased energy independence,
Sustainable Materials
Reduced environmental impact through reductions in greenhouse gas emissions
as well as smog-forming tailpipe emissions,
Electrification: A Closer
Look
Increased use of electricity from renewable energy sources (e.g., wind and solar)
for vehicle recharging, and
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Supply Chain
Potential consumer savings on energy and fuel costs.
PHEV vehicles provide the extra benefit of being able to charge the batteries at home
or other parking location. This means that PHEVs might better suit those customers
who do the majority of their driving in city and other urban environments, where
electric battery power is the preferred powertrain alternative.
Deployment
Ford currently offers two PHEVs in the U.S.: the Ford C MAX Energi and the Fusion
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Energi. We plan to introduce the C MAX Energi in Europe in 2014.
Like Ford’s HEVs, the C MAX Energi and Fusion Energi offer a range of informationtechnology tools to help drivers improve fuel efficiency. For more information on these
technologies, please see Living the Electric Lifestyle.
The long-term success of PHEVs in the real world depends on cooperation between
automakers, utilities, the government and drivers. Ford is engaged in multiple
collaborative projects to help smooth the transition to electrified vehicles. For more
information on this, please see Improving the Electric Vehicle Ecosystem in our
Electrification section.
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Plug-in Hybrid Electric Vehicles (PHEVs)
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Renewable Biofueled Vehicles
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
Ford Galaxy
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels
and Powertrains
Advanced Clean
Diesel
Hybrid Electric
Vehicles (HEVs)
Battery Electric
Vehicles (BEVs)
Plug-in Hybrid
Electric Vehicles
(PHEVs)
Renewable
Biofueled
Vehicles
CNG/LPG
Vehicles
Hydrogen Fuel
Cell Vehicles
(FCVs)
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Biofuels offer a relatively affordable way to reduce carbon dioxide (CO2) emissions. To date, we
have introduced more than 6.3 million flexible-fuel vehicles globally. Ford is a market leader
and pioneer in ethanol-powered, flexible-fuel vehicles and will continue to provide a range of
products that are E85-capable, aligned with infrastructure growth and consumer demand.
Technology Overview
Biofuels are alternative forms of gasoline and diesel made from renewable sources,
usually plant materials. Ethanol, the most common biofuel alternative used with
gasoline, is made from the fermentation of sugars, most commonly corn sugars (in
the U.S. and Europe) or sugar cane (in Brazil). Biodiesel, a biofuel alternative to
petroleum diesel, is made from the transesterification of vegetable oils, including soy,
canola, palm and rapeseed, or from animal fat. Most biodiesel in the U.S. is made
from soybeans. Biofuels are primarily used in blends with petroleum-based fuels.
Gasoline is mixed with ethanol and diesel is mixed with biodiesel). In the U.S., most
retail market gasoline already contains up to 10 percent ethanol (referred to as E10).
E85, a mix of 85 percent ethanol and 15 percent gasoline, is also available. For
biodiesel, in the U.S. the most commonly blend is 5 percent or 20 percent biodiesel
mixed with petroleum-based diesel (B5 and B20 respectively), while in Europe a 7
percent biodiesel blend (B7) is most commonly used.
Modern gasoline vehicles can run on gasoline blends up to 10 percent ethanol (E10)
in the U.S. without any modifications. Vehicles require minimal modifications to run
on gasoline blends above E10, such as hardening seals in the engine, which can be
corroded by solvents in biofuels. Today vehicles in Brazil meeting different
requirements operate on E25. Modern compression ignition engines, which are made
to run on petroleum-based diesel, also require some modifications to run on
biodiesel. For more information about biofuels, biofuel infrastructures, and
challenges, please see the Fuels section. For more information on our approach to
renewable fuel policy, please see the Renewable Fuels Policy section.
Benefits
Biofuels are an important component of our sustainability strategy for three reasons.
First, biofuels can help to address economic, social and environmental sustainability,
which includes helping us meet our CO2 emission-reduction targets. Second, the use
of biofuels requires relatively modest and affordable modifications to existing vehicle
and fueling technology, which makes them a viable near-term option. Third, biofuels
offer synergies with our other strategies. For example, the high octane rating of
ethanol is a potential enabler for the introduction of higher compression-ratio engines
and higher engine-boost technologies that improve the efficiency and torque of our
future downsized engines.
Deployment
Ford has a long history of developing vehicles that run on renewable biofuels. Our
founder, Henry Ford, was a strong proponent of biofuels, and we produced our first
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flexible-fuel vehicle (FFV) approximately 100 years ago: The Ford Model T was
capable of running on gasoline or ethanol.
Ford has taken a leadership position on biofuels. Since 1997, we have offered FFVs
capable of running on gasoline or E85 ethanol (or E100 hydrous ethanol in Brazil). In
the U.S., we met our commitment to double our FFV production from 2006 to 2010.
To date, we have introduced more than 6.3 million FFVs globally. Ford FFV models
are available in many European markets as well.
In Europe all of our new diesel vehicles can run on B7, a blend containing 7 percent
biodiesel. We have worked with fuel standards organizations to allow the use of
biodiesel blends of greater than B7 in our future products. In order for biodiesel to be
a success, it is critical that the fuel be blended to meet stringent standards for quality
and consistency. In the U.S., since 2012 our F-Series Super Duty® trucks with a 6.7L
diesel engine are compatible with B20, and we expect the new Transit van with a
3.2L turbo diesel to be B20-compatible as well. In addition, the gasoline version of
these vehicles will be flexible-fuel compatible with gasoline, E85 or any ethanolgasoline blend between E0 and E85.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
CNG/LPG Vehicles
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
Ford F-150 Pickup
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels
and Powertrains
Advanced Clean
Diesel
Hybrid Electric
Vehicles (HEVs)
Battery Electric
Vehicles (BEVs)
Plug-in Hybrid
Electric Vehicles
(PHEVs)
Renewable
Biofueled
Vehicles
CNG/LPG
Vehicles
Hydrogen Fuel
Cell Vehicles
(FCVs)
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Vehicles that run on compressed natural gas (CNG) and liquefied petroleum gas (LPG – also
called propane autogas) typically have lower emissions and lower fuel costs than gasoline and
diesel vehicles. Ford offers engine packages specially prepared for conversion to run on CNG
and LPG on many of our vehicles targeted to the commercial fleet market.
Technology Overview
Ford offers engine packages specially prepared for conversion to run on compressed
natural gas (CNG) and liquefied petroleum gas (LPG – also called propane autogas),
on many of our vehicles targeted to the commercial fleet market. CNG and LPG can
help commercial vehicle fleets reduce their environmental footprint because they
provide similar performance with significantly lower emissions. They can also help
fleets reduce fuel costs, as they typically cost less on a gallon-equivalent basis than
gasoline or diesel. Commercial fleets can also take advantage of centralized
refueling and/or defined routes, which help address fueling infrastructure issues. Our
gaseous-fuel-prepped engines include hardened components such as valves and
valve seats that can withstand the higher operating temperatures and lower lubricity
of gaseous fuels.
Our vehicles with gaseous-prepped engines can be converted to either dedicated
alternative fuel systems, which can only run on either CNG or LPG, or to bi-fuel
systems, which can run on the alternative fuel or on regular gasoline. Bi-fuel vehicles
generally have longer range because they have the combined range of both onboard fuel types and can continue to operate seamlessly on gasoline when the
alternative fuel is not available.
Benefits
CNG and LPG vehicles have both environmental and economic advantages. Vehicles
using these fuels have lower carbon dioxide (CO2) emissions and lower total
greenhouse gas (GHG) emissions than gasoline or diesel vehicles. When running on
CNG, vehicles typically emit about 25 percent less CO2 and about 10 percent fewer
total GHGs on a well-to-wheels basis, according to Argonne National Laboratory’s
GREET model. LPG-fueled F-series trucks typically emit 17 to 24 percent fewer total
life cycle GHG emissions, according to a study commissioned by the Propane
Education and Research Council. CNG and LPG also reduce non-CO2 tailpipe
emissions such as NOx, SOx, particulate matter and carbon monoxide.
CNG and LPG also have significantly lower fuel costs. In the U.S., CNG costs range
from approximately $1.50 to $2.80 per gallon1 on a gasoline-gallon equivalent basis,
resulting in a 40 to 75 percent reduction in fuel cost compared to using diesel or
gasoline. Businesses using CNG-fueled trucks often see payback on the conversion
cost in as little as 24 to 36 months of use. In the U.S., LPG costs approximately
$2.00 per gallon, on a gasoline-gallon equivalent basis, resulting in an up to 50
percent fuel savings per gallon compared to gasoline and diesel.
While CNG provides better GHG and fuel costs reductions, LPG can have other
Supply Chain
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benefits. For example, LPG refueling systems typically cost significantly less to
install. LPG fuel tanks are also smaller than CNG, resulting in less loss of cargo
and/or passenger capacity.
Deployment
Interest in CNG and LPG vehicles is growing globally. In the U.S., for example, sales
of Ford’s commercial vehicles with CNG/LPG prepped engine packages increased by
more than 350 percent from 2009 to early 2013. Today, CNG/LPG prep packages
are purchased 3 to 5 percent of Ford vehicles that offer this option. In the U.S., we
provide gaseous prepped engine packages as a factory installed option on select
commercial vehicles. We work with qualified vehicle modifiers (QVM) to convert
vehicles with gaseous prepped engines to CNG and LPG fuel systems. Ford has
established a rigorous qualification program for QVMs that provides guidance,
modification recommendations, and engine operating specifications required to
ensure customer satisfaction and reliability in line with Ford Motor Company
standards. We perform on-site assessments at each QVM location to ensure
conformance to a high standard of manufacturing, assembly, workmanship and
customer service. We currently work with five QVM suppliers for CNG conversions
(Altech-Eco, IMPCO, Landi Renzo, Venchurs and Westport) and one QVM for LPG
conversions (ROUSH CleanTech).
Ford’s approach to CNG and LPG vehicle conversions using QVMs offers a range of
benefits. For example, the competition among QVMs has resulted in improved quality
and reduced prices for conversion systems, as well as spurring innovation and
technology improvements. This approach has made it possible for Ford to offer a
much wider range of commercial vehicles with CNG and LPG than other full-line
manufacturers.
In the U.S., Ford vehicles currently available with CNG and LPG gaseous fuel
prepped engine packages include:
F-150 Pickup, 3.7L
Transit Connect, 2.5L
Transit variants including full-size vans, wagons, cutaways, and chassis cabs
with 3.7L
E-Series Cargo Vans, 5.4L/6.8L
E-Series Wagons, 5.4L/6.8L
E-Series Cutaway & Stripped Chassis, 5.4L/6.8L
F-Series Super Duty® Pickup & F-350 Chassis Cab, 6.2L
F-Series Super Duty Chassis Cabs, F-450/550/650, 6.8L
F-53 & F-59 Stripped Chassis, 6.8L
Lincoln MKT Town Car limousine livery packages with 3.7L
For the U.S. market, Ford is also currently developing CNG/LPG-prepped engine
packages for:
The all new-F-650 Medium Truck
In Australia, Ford offers LPG versions of the Falcon Ute commercial vehicle using
Ford’s EcoLPi engine technology. In Europe, we offer CNG and LPG conversions of
various models in markets where dedicated infrastructure exists, such as Italy,
Germany and the Netherlands. In Germany, for example, we offer CNG bi-fuel
versions of the Ford C MAX and Focus. In India, we offer a bi-fuel CNG version of
the Ford Ikon Flair.
1. Based on prices from January 2014 available at http://www.cngnow.com/average-cngprices/pages/default.aspx
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Hydrogen Fuel Cell Vehicles (FCVs)
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable
Technologies and
Alternative Fuels Plan
Overview of Our Plan
Ford Focus
A Portfolio Approach
Improving Fuel
Economy
Migration to
Alternative Fuels
and Powertrains
Advanced Clean
Diesel
Hybrid Electric
Vehicles (HEVs)
Battery Electric
Vehicles (BEVs)
Plug-in Hybrid
Electric Vehicles
(PHEVs)
Renewable
Biofueled
Vehicles
CNG/LPG
Vehicles
Hydrogen Fuel
Cell Vehicles
(FCVs)
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Hydrogen fuel cell vehicles are electric vehicles powered by hydrogen fuel cells. The fuel cells
are essentially batteries fueled by hydrogen. They emit just water vapor and heat, without other
tailpipe pollutants.
Technology Overview and Benefits
Hydrogen fuel cell vehicles are similar to battery electric vehicles (BEVs) in that they
use a high-voltage electric motor to propel the vehicle. Unlike BEVs, however, FCVs
are equipped with a hydrogen fuel tank and a fuel cell system that generates electric
power to drive the electric motor. So FCVs use onboard hydrogen stored in the fuel
tank and refueled in minutes, while BEVs are powered by electric energy stored in
the high-voltage battery. As a result, FCVs provide the environmental benefits of a
BEV but they have a longer driving range and significantly shorter refueling time.
In an FCV, an automotive fuel cell propulsion system runs the vehicle by converting
hydrogen and oxygen into electrical current through an electro-chemical reaction in
the fuel cell stack. It emits just water vapor and heat, without other tailpipe pollutants.
Therefore, FCVs are considered to be zero- emission vehicles. FCVs can also be
hybridized with a high-voltage battery, to improve vehicle performance and better
optimize the cost and robustness of the fuel cell propulsion system. In fact, all of our
efforts to improve high-voltage electronics, electric motors, regenerative braking and
battery technology on BEVs, HEVs and PHEVs can be applicable to FCVs, if and
when these vehicles become commercially viable.
We believe that hydrogen-powered fuel cell vehicles may be an important long-term
solution for improving energy security and diversifying our energy sources, as well as
for reducing greenhouse gas emissions, if hydrogen fuel emerges as a viable lowcarbon energy carrier. Therefore, Ford has committed to significant hydrogen fuel cell
research and development.
Deployment
Sustainable Materials
Technology Demonstration
Electrification: A Closer
Look
Ford has been working on fuel cell vehicle development and technology
demonstration for more than a decade. From 2005 to 2009, we participated in a
technology demonstration program partially funded by the U.S. Department of
Energy (DOE), as well as in other government-supported demonstration programs in
Canada and Europe. A total of 30 Ford Focus FCVs were in operation in these
programs. These vehicles were tested to demonstrate technical feasibility,
performance durability and reliability. For example, they were subjected to driving
tests at sub-zero temperatures and high altitudes to prove vehicle performance under
a range of customer-encountered driving environments. By 2009, these vehicles had
accumulated more than a million driving miles without significant technical problems,
thereby demonstrating the reliability of fuel cell powertrain systems in real-world
driving conditions. The data collected from this fleet have been critical to the further
development of Ford’s fuel cell technology. Based on the knowledge gained in this
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
People
Ford Around the
World
first generation of fuel cell technology, we have completed development and
laboratory validation of additional generations of fuel cell technologies. These latergeneration technologies improve the robustness and “freeze start” capability of the
fuel cell propulsion system.
Challenges of Commercialization
Even with the advances we have made in hydrogen technology over the past 10
years, we still have challenges to overcome before hydrogen FCVs can compete in
the market with current vehicle technology. The cost and durability of the fuel cell
system are the most significant challenges. For example, extensive DOE analysis
has not yet revealed an automotive fuel cell technology that meets the DOE’s targets
for real-world commercialization, or that maintains proper performance throughout
the targeted lifetime while staying within the targeted cost. There are also still
significant challenges related to the cost and availability of hydrogen fuel and
onboard hydrogen storage technology. To overcome these challenges and make fuel
cell vehicle technology commercially viable, we believe further scientific
breakthroughs and continued engineering refinements are required.
Continuing Research and Development
Given these significant challenges to commercialization, Ford had reprioritized its
internal resources to concentrate on core fuel cell research that will help increase the
commercialization potential of FCVs, including materials development and basic
scientific research to solve cost and durability challenges.
In January 2013, however, we announced a partnership with Daimler AG and Nissan
Motor Co., Ltd., to accelerate the commercialization of fuel cell vehicle technology by
jointly developing a common fuel cell system that will reduce technology costs by
maximizing design commonality, leveraging volume and deriving efficiencies through
economies of scale. This collaboration could to lead to the launch of the world’s first
affordable, mass-market fuel cell electric vehicles as early as 2017.
We are continuing our core fuel cell research as well. Our materials research is
focused on the membrane electrode assembly (MEA) and bipolar plates, which make
up key cost and/or durability elements of the fuel cell stack. For example, we are
working to develop a new fuel cell catalyst that will significantly reduce the use of
precious metals, such as platinum, and we are exploring alternatives to expensive
components, such as developing low-cost corrosion-resistant bipolar plates.
Simultaneously, we are working to increase the power density of the individual fuel
cell stack. This could potentially reduce the use of the expensive materials and
components in the stack. MEA research is also crucial to our ability to optimize fuel
cell stack operating conditions and reduce system complexity. We are working on the
fuel cell stack research and development with our alliance partners: Daimler AG and
the Automotive Fuel Cell Cooperation (AFCC), a Vancouver-based company owned
by Ford and Daimler AG. We are also working to optimize the overall propulsionsystem architecture to take advantage of advances in fuel cell materials and lessons
learned from our demonstration FCV fleet. By developing advanced computational
modeling that will help us understand the mechanisms underlying ideal fuel cell
functioning and anticipate failure modes under real-world usage, we are able to
propose operating strategies and system architectures that minimize fuel cell
propulsion system costs. These modeling tools support our fuel cell materials and
system research.
On-board hydrogen storage is another critical challenge to the commercial viability of
hydrogen FCVs. Current demonstration vehicles use compressed gaseous hydrogen
storage. However, the high-pressure tanks required for this storage use expensive
materials for reinforcement such as carbon fiber. In addition, the current tanks are
large and difficult to package in a vehicle without unacceptable losses in passenger
or cargo space. Therefore, we are pursuing research on materials-based on-board
hydrogen-storage technology, including complex hydride and novel hydrogen sorbent
technologies, which may ultimately achieve higher energy density and lower cost.
Hydrogen Refueling Infrastructure
Producing and distributing hydrogen fuel is another important hurdle on the road to
implementing hydrogen-powered FCVs and hydrogen-powered internal combustion
engines (H2ICEs). The GHG-reduction benefits of hydrogen fuel depend on what
procedures and feedstocks are used to produce the hydrogen. Currently, the most
state-of-the-art procedure is a distributed natural gas steam-reforming process.
However, when FCVs are run on hydrogen reformed from natural gas using this
process, they do not provide significant environmental benefits on a well-to-wheels
basis (due to GHG emissions from the natural gas reformation process). It would be
necessary to employ carbon-sequestration technologies in hydrogen production from
fossil fuels or increase the use of renewable energy sources to enable the hydrogen
for hydrogen-fueled FCVs to provide significant environmental benefits.
Even if the challenges of producing hydrogen can be overcome, there is still no
widespread hydrogen fueling system. Therefore, new infrastructure must be invested
in, designed and executed throughout the country to make hydrogen-powered
vehicles commercially attractive to Ford customers.
Working alone, Ford will not be able to overcome all of the challenges hydrogen
vehicles face. That is why Ford is collaborating with a wide range of partners.
Home Climate Change and the Environment Greening Our Products Sustainable Technologies and Alternative Fuels Plan Migration to Alternative Fuels and Powertrains
Hydrogen Fuel Cell Vehicles (FCVs)
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Vehicle
Fuel
Driver
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Vehicle Fuel Efficiency and CO2 Emissions Progress and
Performance
How is Ford doing in its quest to improve vehicle fuel efficiency and
greenhouse gas (GHG) emissions? This section reviews our progress in
reducing “use-phase” vehicle emissions – those that come from the
vehicles while they are being driven, rather than during their manufacture
or disposal. Life cycle analyses have found that 80 to 90 percent of
vehicle-related GHGs are emitted during the use phase. Please see the
Life Cycle Analysis section for more information on this topic. Emissions
from our operations, logistics (i.e., the transportation of parts for our
vehicles and of finished vehicles to dealerships), and from our supply
chain are also important elements of our greenhouse gas emission
impacts and reduction strategy. These topics are covered in the Greening
Our Operations section (regarding our facilities) and the Supply Chain
section (regarding logistics and suppliers).
Emissions during a vehicle’s use phase are obviously dependent on the vehicle’s fuel
economy, which in turn depends on many characteristics of the vehicle itself (such as
its weight, powertrain and aerodynamics). The bulk of this section focuses on our
progress in improving vehicle fuel efficiency. This progress is largely the result of
implementing the technologies described in our Sustainable Technologies and
Alternative Fuels Plan.
Use-phase vehicle emissions are also dependent on the “well-to-wheels” greenhouse
gas profile of the fuels used in the vehicles. Therefore, we also report on progress in
developing lower carbon fuels, including electrification, biofuels, and gaseous fuels
including compressed natural gas (CNG) and liquefied petroleum gas (LPG, or
propane autogas).
Use-phase emissions also depend on consumer vehicle choices and driving behavior.
If consumers choose more fuel-efficient vehicles, the emissions from their driving will
be lower, other things being equal. In addition, use-phase emissions are influenced
by how customers drive and maintain their vehicles. The amount and nature of
consumer driving is an important factor in determining total motor vehicle GHG
emissions, but it is often ignored. So, this section also discusses our efforts to help
drivers improve the fuel efficiency of their driving behavior.
Our shorthand for these three factors influencing use-phase vehicle emissions is:
Vehicle
+ Fuel
+ Driver
= GHG
Emissions
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Vehicle
On this page
Improving Vehicle Fuel Efficiency
North America
Europe
Asia Pacific Africa
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Vehicle
Fuel
South America
Improving Vehicle Fuel Efficiency
To meet our climate change goals, we are focused in the near term on implementing
the most cost-effective fuel-efficiency technologies across a large volume of our
vehicles, as well as on introducing new products that offer improved fuel efficiency
without compromising style or performance. We are concentrating on affordable and
near-term sustainable technology solutions that can be used not for hundreds or
thousands of cars, but for millions of cars, because that is how Ford can truly make a
difference.
Driver
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
For each of our new or significantly refreshed vehicles, we will continue to offer a
popular version powertrain with leading fuel economy. Global platforms, such as
those on which our Ford Fiesta and Focus are built, allow us to roll out our advanced
technologies at a lower cost, achieving the large volumes that provide a real benefit.
We are offering our customers the “power of choice” when it comes to fuel-efficient
vehicles and fuel-saving technologies – i.e., the ability to choose what best suits their
needs from a wide range of advanced technologies implemented across our product
lineup. To do this, we have introduced a wide variety of new engine and transmission
technologies – as well as electrical system improvements, weight reductions and
aerodynamic improvements – that deliver significant fuel-economy benefits for
millions of drivers in the near term. We also offer electrified products, natural gasand propane-ready engines, and vehicles that can operate on higher blends of
biofuels. EcoBoost® engines, which use gasoline turbocharged direct-injection
technology, are an important part of our efforts to improve vehicle fuel efficiency.
EcoBoost engines significantly improve fuel economy and reduce CO2 emissions,
and provide superior driving performance compared to larger-displacement engines.
Because EcoBoost is affordable and can be applied to existing gasoline engines, we
can implement it across our vehicle fleet, bringing fuel-efficiency benefits to a wide
range of our customers. We produced over 2 million EcoBoost engines globally by
the end of 2013, surpassing our previously announced goal of producing 1.5 million
in that timeframe. We now offer EcoBoost engines on 90 percent of our North
American and European nameplates, and 80 percent of our nameplates globally. In
addition to EcoBoost engines we now offer a wide range of fuel-efficient technologies
on our conventionally fueled vehicles, including advanced transmissions and Auto
Start-Stop.
We offer six electrified vehicles (EVs) in the U.S: the all-electric Focus Electric, the
Fusion Energi and C MAX Energi plug-in hybrid electric vehicles (PHEVs), and
three hybrid electric vehicles (HEVs). We launched the Focus Electric in Europe in
2013 and plan to launch the C MAX Energi plug-in hybrid and a hybrid electric
version of the Ford Mondeo in Europe in 2014. We plan to launch additional
electrified vehicles in other global markets in coming years. Consumer interest in EVs
grew in 2013. In 2013, the total number of EVs sold in the U.S. was 596,948, which
accounted for a 3.8 percent of the total vehicles sold, up from 492,319 sold in 2012,
which was 3.3 percent of vehicles sold in 2012.1 In 2013 Ford sold over 87,000 EVs
including battery electric vehicles (BEVs), HEVs, and PHEVs – an all-time record for
Ford. EV sales accounted for 3.5 percent of company sales, up from 1.6 percent
share in 2012. Our overall share of the EV market also grew substantially. In the
fourth quarter of 2013, our retail EV market share was 14.3 percent, up from 6.5
percent in 2013. While Ford’s share of the electrified vehicle market is growing,
electrified vehicles still only represent a small fraction of U.S. sales. Electrified
People
Ford Around the
World
vehicles still have a long way to go to get significant penetration in a market that is
still dominated by gasoline-powered vehicles.
In 2014, we will introduce the 3.2L Power Stroke® diesel engine in the U.S. in the
fuel-efficient Transit full-size van. This engine, which will be manufactured in South
Africa, adds to our lineup of advanced, clean diesel technologies used in vehicles
marketed around the globe.
In Europe we also offer advanced common rail diesel engines across our European
model range, as well as an ECOnetic Technology range of low-CO2 vehicles.
We have committed that for each of our new or significantly refreshed vehicles, we
will offer a powertrain with leading fuel economy. For more information on our overall
approach to fuel-efficient and alternative powertrain technologies, please see our
Sustainable Technologies and Alternative Fuels Plan.
The following are some examples of our fuel-efficient vehicles and progress in
improving fuel efficiency by region.
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North America
In North America, we continued to introduce new vehicles that use the technologies
identified in our Sustainable Technologies and Alternative Fuels Plan, and that offer
outstanding fuel economy and reduced CO2 emissions.
In 2013 in the U.S., we improved the average fuel economy of our car fleet by 2
percent, and of our truck fleet by 3 percent compared to 2012. However, our
combined U.S. corporate average fuel economy decreased by 1.7 percent in 2013
due to increased customer demand for trucks over cars. Fleet CO2 emissions
improved by 11 percent compared to 2008.
We now have the most fuel-efficient vehicle lineup in our company’s history.
We also continued to expand the use of our EcoBoost engines, which significantly
improve the fuel economy of gasoline engines. As of the end of 2013, 90 percent of
our North American and European nameplates offer EcoBoost engines.
We have made significant progress in improving the fuel economy of, and hence
reducing the CO2 emissions from, our vehicles in North America. Figure 1 illustrates
the improvement in fuel economy of key Ford vehicle models from 2004 to 2014.
Figure 1: Nameplate fuel economy improvement summary
2004–2014 MY % FE
Improvement2
Model
Focus
24.53
Escape
26.9
Explorer
29.04
F-150
19.25
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Europe
Ford offers one of the broadest low-CO2 vehicle portfolios in Europe. Our efforts to
improve fuel efficiency are paying off. Preliminary data shows that we have reduced
the average CO2 emissions of our European car fleet by around 18 percent between
the 2007 and 2013 calendar years.6
We are using a variety of technologies to accomplish these gains. We offer three
ECOnetic vehicles, ultra-low-CO2 versions of selected Ford diesel vehicles that
leverage several advanced, fuel-saving technologies. The ECOnetic name was
chosen because it links ecologically sensitive technology to our “energy in motion”
design philosophy, which combines driving quality and emotional styling.
In addition, we offer three EcoBoost gasoline engines in Europe, the 2.0L, 1.6L, and
the 1.0L EcoBoost engines. These engines are available on the Ford Fiesta,
B MAX, EcoSport, C MAX, Grand C MAX, Focus, Modeo, S MAX, and Galaxy.
They are available in combination with other fuel-saving technologies such as Auto
Start-Stop, Smart Regenerative Charging, Active Grille Shutter, and EcoMode. Ford
is the only non-premium manufacturer currently offering Active Grille Shutter.
In 2013 and 2014 we are also extending our global electric vehicle plan to Europe.
We launched the Focus Electric, an all-electric vehicle, in June 2013. We will launch
the C MAX Energi, plug-in hybrid and a hybrid version of the Mondeo in late 2014.
We also offer compressed natural gas (CNG) and liquefied petroleum gas (LPG, or
propane autogas) versions of the Ford Fiesta, Focus, B MAX, C MAX, and
Mondeo. And, we offer a flex-fuel version of the Ford Focus that can run on E85 (85
percent ethanol). All of our diesel vehicles can run on up a fuel blend of up to seven
percent bio-diesel (B7).
Some examples of vehicles we offer in Europe with best-in-class, or extremely lowCO2 include:
The Fiesta delivers best-in-class fuel economy with a 1.0L EcoBoost engine that
achieves 4.3L/100 km and 99 g/km CO2.
In total, we now offer seven versions of the new Fiesta with CO2 emissions below
100 g/km.
The Fiesta ECOnetic, Ford’s most fuel-efficient and lowest-CO2-emission
passenger car ever, offers fuel economy of 3.3L/1007 km (86 mpg U.K.8/71 mpg
U.S.) and CO2 emissions of 85 g/km. The new model showcases technology
innovations such as Auto Start-Stop, Smart Regenerative Charging, EcoMode
and shift indicator light. It also benefits from a bespoke engine calibration and
optimized gear ratios. A lower suspension and wheel deflectors, as well as lowrolling-resistance tires, are used to further reduce driving resistances.
The Focus ECOnetic delivers fuel economy of 3.4L/100 km9 (83.1 mpg U.K.10/69
mpg U.S.) and CO2 emissions of 88 g/km, making it the most fuel-efficient nonhybrid family car currently available in Europe.
The Mondeo ECOnetic has a specially calibrated 115PS (85 kW) version of the
1.6L Duratorq TDCi engine equipped with a diesel particulate filter. Due to a
combination of changes compared to the standard Mondeo, the Mondeo
ECOnetic is delivering a combined fuel consumption of 4.3L/100 km11 (65.6 mpg
U.K.12), which translates into average CO2 emissions of 114 g/km.
The Focus 1.0L EcoBoost model delivers best-in-class fuel economy and the
lowest CO2 emissions compared to its rivals. The 1.0L EcoBoost 100PS version
delivers 4.8L/100 km13 (58.9 mpg U.K.14/49 mpg U.S.) and CO2 emissions of
109 g/km. The 125PS model returns 5.0L/100 km15 (56.5 mpg U.K.16/47 mpg
U.S.) with CO2 emissions of 114g/km.
An updated version of the Focus with an 1.0L EcoBoost 100 PS, on offer since
January 2014, provides fuel economy of 4.3L/100 km (65.6 mpg U.K.17) and 99
g/km CO2. This is the first non-hybrid gasoline powered family car in Europe to
break the 100 g/km CO2 barrier.
In total, Ford offers 48 models and variants in Europe with CO2 emissions below 130
g/km, of which 13 models or variants have CO2 emissions below 100 g/km.
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Asia Pacific Africa
In the Asia Pacific region, we are launching more vehicles equipped with the
EcoBoost engine in response to growing consumer demand for more fuel efficient
vehicles. We will offer EcoBoost engines in 20 vehicles in Asia Pacific by middecade, a five-fold increase from 2012. In 2013, EcoBoost was available in 10
vehicles in the region. The 1L I-3 EcoBoost was introduced in the region for the first
time on the Ford Fiesta, available in Australia, China, New Zealand, Taiwan, and
ASEAN, and the EcoSport, available in Australia, China, India, and New Zealand.
Also in 2013, the 1.5L I-4 EcoBoost was available the new Mondeo in China. The
new Mondeo in China is the first vehicle at Ford to include the newly introduced 1.5L
EcoBoost engine. We also offer the 1.6L and 2.0L I-4 EcoBoost variants in the Edge,
Kuga, Mondeo, Falcon, Focus ST, and Fiesta ST. In March 2014, Ford’s joint
venture, Changan Ford Automobile Co., Ltd. (CAF), began producing 1L EcoBoost
engines at a new engine plant in Chongqing to power the Ford Fiesta and EcoSport
vehicles built for China.
The fuel-efficient EcoBoost engines are being well received by our customers in the
Asia Pacific region. In 2013, sales of EcoBoost equipped vehicles in the region rose
by 250 percent compared to 2012. Seventy-seven percent of the Ford Mondeos and
90 percent of the Ford Edges sold in China are equipped with EcoBoost.
In China, Ford will upgrade its entire powertrain portfolio with 20 advanced engines
and transmissions to support its aggressive plan to introduce 15 new vehicles to
China by mid-decade. These advanced, fuel-efficient technologies – including
turbocharging, direct injection, twin independent variable camshaft timing (Ti-VCT)
and six-speed transmissions – will deliver more than a 20 percent improvement in
fuel economy to Ford’s passenger vehicle fleet in China by 2015, which represents a
key part of Ford’s near-term sustainability goals in China.
In India, we are also continuing to introduce vehicles with excellent fuel economy. In
2013, we introduced the all-new Ford EcoSport with a 1.0L EcoBoost, the first vehicle
in India to have this technology. We also continue to offer the Ford Fiesta – powered
by TDCi diesel powertrain developed for India – that delivers class-leading fuel
economy and reduced CO2 emissions. This builds on fuel economy leadership
established with the Ford Figo, launched in March 2010, which has two engine
options: a best-in-class, fuel-efficient 1.4L TDCi diesel and a very competitive 1.2L
gasoline engine. In Australia, we introduced the 1.0 L EcoBoost on the Fiesta and allnew EcoSport, We also offer an EcoBoost versions of the Ford Mondeo, and Ford
Falcon, Fiesta ST, Focus ST, and Kuga. Also in Australia, we offer our EcoLPi liquidinjection liquefied petroleum gas (LPG) system for the Falcon, providing customers
with the most advanced LPG technology on the market. The Falcon EcoLPi fuel
system improves fuel economy by 12 to 15 percent, while also improving power by
approximately 27 percent over the prior LPG Falcon model.
back to top
South America
In South America, we are improving fuel economy by introducing some of the efficient
engine and transmission technologies currently used in North America, and by
offering technologies compatible with the widespread use of biofuels in Brazil. We
offer our EcoBoost engine on the Ford Mondeo in Argentina and the Ford Fusion in
Brazil.
We are continuing to implement the new, more-efficient “Sigma” engine, which
improves efficiency compared to current engines through reduced internal friction
and improved electronic throttle controls. We have also improved the gearing ratios,
aerodynamics and rolling resistance of our South American models, further
increasing fuel economy. In Brazil, our Ford EcoSport, a B-segment SUV, is a fuel
economy leader in its segment. In 2013 in Brazil, we launched the new Ford Fiesta,
which received an “A” rating for fuel efficiency in the new Brazilian fuel-efficiency
labeling system. Ford also received a “Seal of Excellence” award for the Ford Fusion
Hybrid and 2014 model year Fiesta 1.6L TiVC in Brazil; these awards are given to
vehicles in the top 20 percent for fuel economy, regardless of vehicle segment or
type.
Over the past few years, we have successfully implemented a large number of fuelefficiency technologies in our B- and C-sized vehicle segments, which make up
approximately 80 percent of the Brazilian market. These include twin independent
variable cam timing engines and direct-injection engines, Battery Management
Systems, smart alternator systems, and dual-clutch automatic transmissions.
back to top
1. Industry EV sales and share is estimated due to nondisclosure of data by some competitors.
2. Unadjusted combined.
3. Wagon excluded, BEV excluded.
4. Explorer Sport, Sport Trac and ethanol-fueled FFVs excluded.
5. Ethanol-fueled FFVs, natural gas and supercharged vehicles and SVT Raptor excluded.
6. The final 2013 calendar-year fleet-wide CO2 emissions data for our European fleet will be
available in November 2014. For all years, these data do not include Volvo.
7. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
8. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
The European standard test drive cycle, NEDC, is used for type approval of fuel economy and
CO2 data. They differ from fuel economy calculations developed in the U.S. or other regions of
the world. The fuel economy figures in mpg are based on the U.K. imperial gallon, which is 1.2
times the U.S. gallon.
9. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
10. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
The European standard test drive cycle, NEDC, is used for type approval of fuel economy and
CO2 data. The fuel economy figures in mpg are based on the U.K. imperial gallon, which is 1.2
times the U.S. gallon.
11. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
12. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
The European standard test drive cycle, NEDC, is used for type approval of fuel economy and
CO2 data. The fuel economy figures in mpg are based on the U.K. imperial gallon, which is 1.2
times the U.S. gallon.
13. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
14. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
The European standard test drive cycle, NEDC, is used for type approval of fuel economy and
CO2 data. The fuel economy figures in mpg are based on the U.K. imperial gallon, which is 1.2
times the U.S. gallon.
15. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
The European standard test drive cycle, NEDC, is used for type approval of fuel economy and
CO2 data.
16. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
The European standard test drive cycle, NEDC, is used for type approval of fuel economy and
CO2 data. The fuel economy figures in mpg are based on the U.K. imperial gallon, which is 1.2
times the U.S. gallon.
17. The stated fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulation (EC) 715/2007 as last amended.
The European standard test drive cycle, NEDC, is used for type approval of fuel economy and
CO2 data. The fuel economy figures in mpg are based on the U.K. imperial gallon, which is 1.2
times the U.S. gallon.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Fuel
On this page
Electrification
Biofuels
Compressed Natural Gas (CNG) and Liquefied Petroleum Gas (LPG or propane autogas)
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Vehicle
Fuel
Driver
Non-CO2 Tailpipe
Emissions
Improving fuel economy alone will not reduce life cycle greenhouse gas
(GHG) emissions to the levels required for carbon dioxide (CO2)
stabilization. We also need fuels with lower fossil carbon content1,
including biofuels, electricity, and gaseous fuels such as compressed
natural gas (CNG), liquefied petroleum gas (LPG), and hydrogen. Ford
cannot increase alternative fuel use simply by offering vehicles that can
use these fuels. Widespread use of these fuels will also require significant
efforts by fuel and energy providers, including continued development of
the fuels themselves and considerable updating or expansion of refueling
infrastructure. Government action will also be required to facilitate the
adoption of common standards for fuel quality and refueling infrastructure,
as well as measures such as tax incentives to encourage manufacturers to
produce the fuels and consumers to use them.
Sustainable Materials
Electrification: A Closer
Look
Greening Our Operations
In this section, we briefly discuss fuel alternatives Ford is currently implementing
commercially: electrification, biofuels, and two gaseous fuels, compressed natural
gas (CNG) and liquefied petroleum gas (LNG, or propane autogas). For more
information on how Ford is developing and rolling out vehicles and powertrains that
use these fuels, please see Sustainable Technologies and Alternative Fuels Plan.
Data
back to top
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Electrification
Electrification addresses both energy security and climate change concerns, because
electricity can be made from a wide variety of fuels, including domestic sources and
renewable energy.
Ford foresees a future that includes a variety of electrified and traditional vehicles,
something we call “power of choice.” We are electrifying existing, traditional vehicle
lines rather than creating unique electrified vehicle models. That way, our customers
can choose from a variety of vehicle powertrains, including efficient gasoline engines,
hybrid electric vehicles, plug-in hybrids and full-battery electric vehicles. Our
comprehensive electrification strategy touches all aspects of the electrification
ownership experience, seeking to make it engaging, empowering and easy to live
with.
For more information on Ford’s approach to electrified vehicles, as well as issues
associated with using electricity as a vehicle fuel, please see Electrification: A Closer
Look. For more information on the hybrid electric, plug-in hybrid and battery electric
vehicles we have launched or plan to launch, please see the Sustainable
Technologies and Alternative Fuels Plan.
back to top
Biofuels
Biofuels are a key piece of our blueprint for sustainability to reduce CO2. While
current corn-based ethanol production in the U.S. is estimated to provide a modest
(approximately 20 percent) reduction in vehicle GHG emissions on a well-to-wheels
People
Ford Around the
World
basis, next-generation biofuels such as lignocellulosic bioethanol could offer up to a
90 percent GHG reduction benefit.2 Consistent with consumer demand, Ford will
continue to provide a range of products designed to run on a wide range of ethanol
blends. Flexible fuel vehicles (FFVs) provide fuel choice to consumers when the fuel
is available and are necessary to transition to advanced alternative fuels.
We believe that the use of biofuels may increase from a current level of approximately
2 to 3 percent globally to 10 to 30 percent of global liquid road-transportation fuel
over the next few decades. We are conducting research and development to ensure
that our vehicles will be compatible with and able to incorporate the full benefits of
biofuels. Our current work focuses on the two biofuels that are available at a
commercial scale: ethanol and biodiesel. Biofuel use has been expanding globally.
Bioethanol (frequently called just ethanol) is made from corn, beets or sugar cane
and substitutes for gasoline. Biodiesel is derived from plant oils and substitutes for
diesel fuel. In the U.S. in 2007, federal legislation expanded the Renewable Fuel
Standard (RFS), mandating a significant increase in the use of biofuels by 2022.
The following describes issues and challenges associated with expanding the use of
biofuels in vehicles.
Current Generation Biofuels
The U.S. and Brazil are the world’s largest producers of ethanol, which is made from
the fermentation of sugars. In the U.S. the sugar is typically derived via the hydrolysis
of corn starch, while in Brazil the sugar is obtained directly from sugar cane. Ethanol
is primarily used in blends with gasoline. Hydrous ethanol, which is approximately 95
percent ethanol and 5 percent water, is also used in Brazil. Blends are identified
using the volumetric content of ethanol, which is specified numerically after the letter
“E” for ethanol. For example, E10 is 10 percent by volume ethanol and 90 percent
petroleum gasoline. Most automotive fuel supplied in the U.S. is E10. The U.S.
Environmental Protection Agency (EPA) has recently issued a waiver permitting E15
to be sold in the U.S. for use in 2001 or newer model year vehicles. Our position
regarding E15 is discussed in the Renewable Fuels Policy section.
An important benefit of ethanol is its higher octane rating, which can improve the
efficiency and torque of today’s high-efficiency internal combustion gas engines. We
developed a new fundamental molecular approach to calculating the octane increase
provided by ethanol blended into gasoline, which is more accurate than previous
approaches.3,4 The octane rating of a fuel is a critical fuel property that describes its
resistance to “knock,” which results from early or uncontrolled fuel ignition. To avoid
“knocking,” the compression ratios designed into engines are limited by the lowest
expected octane rating of available fuels. However, engines operate at higher
thermal efficiency when they can be operated at higher compression ratios using
appropriate higher-octane fuel. The increased availability of ethanol in the future
provides an opportunity for fuel providers to deliver fuels with higher octane ratings
and automakers to provide higher compression ratios – and therefore more efficient
engines.5 For example, our studies suggest that increasing the percentage of ethanol
in gasoline from the current 10 percent (E10) found in most commercially available
gasoline, to 20 percent (E20) while also improving engine compression ratios to take
advantage of the associated increase in fuel octane, would reduce vehicle CO2
emissions by nearly 5 percent.6
High-octane ethanol blends offer a win-win-win opportunity in which the increased
availability of ethanol could enable increased engine efficiency, resulting in fuel
savings for our customers, improved energy security and reduced CO2 emissions.
However, ethanol blends above E10 also may damage engines that are not designed
to operate on higher concentrations of ethanol; this poses a particular concern for
older vehicles. Appropriate planning and coordination between stakeholders is
needed to manage transition issues such as these. Our research into ethanol fuels
and octane rating implications will help us take the best advantage of higher-octane
ethanol-fuel blends when they are made available in the future.
Biodiesel is a biofuel alternative to petroleum diesel that is made from the
transesterification of vegetable oils, including soy, canola, palm and rapeseed, or
from animal fat. Biodiesel is distinct from “renewable diesel,” which is made by
hydrotreating vegetable oils or animal fats. In the U.S., most biodiesel is currently
made from soybean oil. Biodiesel is typically used in blends with petroleum diesel,
where the volumetric content of biodiesel is specified numerically after the letter “B”
representing biodiesel.
Future Biofuels
The biofuels currently available at a commercial scale (e.g., ethanol and biodiesel)
have advantages relative to their petroleum-derived counterparts. They can be made
from locally available raw materials, providing support for rural communities and
reducing the need for foreign-supplied oil, while increasing national energy security.
They also reduce life cycle (or well-to-wheels) CO2 emissions compared to
conventional petroleum-based fuels. However, important issues remain regarding the
energy density of some biofuels, the best way to use these fuels to reduce GHG
emissions, their ability to meet fuel needs without impacting food supplies and their
potential impact on land-use decisions. (These issues are discussed in more detail
below in the Biofuel Challenges section.)
Meanwhile, Ford is working to support and promote the next generation of biofuels,
including cellulosic biofuels. These are primarily fuels made from plant cellulose –
stalks, leaves and woody matter – instead of from sugars, starches or oil seeds.
Cellulosic biofuels will have many advantages. They should minimize possible
market competition between food and fuel. They would allow for the more complete
use of crops such as corn and soybeans by using additional parts of these crops,
including stems and leaves, for fuel production. In addition, cellulosic biofuels can be
made from “energy crops,” such as switchgrass and wood, that require less fertilizer
and less energy-intensive farming methods. This would further reduce the total CO2
footprint of the resulting biofuels. There has been significant progress in technologies
and processes to transform biomass feedstocks into ethanol in recent years and a
few small-scale plants are now in operation in the U.S. and elsewhere. Technological
barriers to large-scale production of cellulosic ethanol have been largely overcome.
The main barrier now is the regulatory uncertainty associated with recent downward
revisions of cellulosic biofuel mandates and the associated poor business case for
cellulosic ethanol production in an uncertain market. Capital availability also remains
a significant challenge to commercialization. Given these challenges, it is our
assessment that next-generation biofuels will not be available at scale in the
marketplace for at least 10 years. Looking further into the future, if additional
technical breakthroughs in production efficiencies are made, and if the investment
climate is sufficiently favorable to encourage the large capital outlays required to
build the necessary biorefineries, next-generation biofuels could play a significant
role in addressing climate change and energy security.
The United States Renewable Fuel Standard and the Future of
Biofuels
The Energy Independence and Security Act of 2007 expanded the Renewable Fuel
Standard (RFS) by requiring a significant increase in the use of biofuels – to a total of
36 billion gallons per year by 2022. This law also requires that, beginning in 2010, a
certain portion of biofuels must be “advanced” and/or cellulosic-based fuels. Ethanol
blended into gasoline is expected to supply the majority of this biofuel mandate and
could displace a substantial fraction of U.S. gasoline demand by 2022.7 The use of
biodiesel in the U.S. is also likely to increase in the coming years. However, it will not
likely increase to the same levels as ethanol, because the RFS mandates lower
volumes of biomass-based diesel, there is less availability of cost-effective feedstock
material, and because a relatively small percentage of light-duty passenger vehicles
in the U.S. use diesel fuel.
Full deployment of E10 for gasoline-powered vehicles would achieve approximately
one third of the RFS-mandated biofuel use by 2022. Therefore, meeting the full RFS
biofuel requirement will require much greater use of E85 in FFVs and/or the
development of vehicles that can use “mid-level blends” of ethanol and gasoline (i.e.,
between E10 and E85). The expanded use of E85 in FFVs would require a
corresponding increase in the E85 fueling infrastructure in the next 10 to 20 years.
An approach using mid-level ethanol blends would require that all new vehicles be
designed for higher ethanol capability, and the existing fueling infrastructure would
need to be updated for compatibility with fuel containing higher concentrations of
ethanol. While the introduction of and expanded use of E15 might help achieve the
RFS goals if carried out properly, the problems associated with the approach taken
by the EPA to date (as discussed above) outweigh the benefits. For any of these
approaches to be successful, the new ethanol-blend fuels will have to provide
enough value to the consumer to attract them to buy these fuels. Regardless of the
specific strategy used, coordinated efforts will be required between automakers, fuel
suppliers, consumers and the government to meet the RFS mandate while ensuring
the compatibility of vehicles and ethanol-blended fuel. Without alignment between
vehicles, fuels and infrastructure, a mismatch will occur, and it will be difficult to meet
the RFS mandate successfully.
Biofuel Infrastructure
More widespread use of biofuels would increase their benefits for reducing GHG
emissions and improving energy security. This requires greater availability of both
biofuels and vehicles capable of using biofuels. In the U.S., the E85 refueling
infrastructure remains inadequate. Out of more than 160,000 refueling stations in the
U.S., approximately 3,300 (or slightly more than 2 percent) offer E85. This trails the
availability of E85 vehicles in the marketplace. FFVs make up approximately seven
percent of the current U.S. light-duty vehicle and FFVs now account for nearly 20
percent of all new light-duty vehicles being produced. The FFV fleet is substantial
and growing. To reap the energy security and climate change opportunities of the
FFV fleet more infrastructure, particularly more access to affordably priced E85, is
necessary.
Biofuel Challenges
Much of the interest in biofuels results from their potential to lessen the environmental
impacts of transportation fuels while contributing to energy independence. Biofuels
are typically made from domestic and renewable resources, they provide an
economic boost to rural communities, and they help to reduce greenhouse gas
emissions because the plants from which they are made absorb atmospheric CO2
while they are growing. But are biofuels the best solution to our growing fuel-related
environmental, economic and political problems? The issues are complex. We
believe biofuels are an important part of the equation for addressing climate change
and energy security. We recognize, however, that major advances need to be made
in production processes, source materials and fuel types for biofuels to achieve their
full potential.
Challenges relating to today’s biofuels include the following:
Energy Density: The energy density of ethanol is approximately two-thirds that
of gasoline.8 This means there is approximately one-third less available energy
in a gallon of ethanol than in a gallon of gasoline. As a result, drivers using fuels
containing higher amounts of ethanol will have to refuel more frequently. Ethanol
does have improved qualities, such as higher octane, that can be leveraged to
offset some of the lower energy content relative to gasoline. In 2012, Ford
researchers published an assessment that quantified the potential benefits of
high-octane ethanol gasoline blends in the U.S.9 Biodiesel has approximately the
same energy density as conventional petroleum-based diesel.
Lifecycle Greenhouse Gas Emissions: The CO2 that is released when biofuels
are burned is from carbon that was captured from the atmosphere by the plants
used to produce biofuel feedstocks. However, current farming and production
processes utilize fossil fuels in the production of ethanol and biodiesel, so the
production of these biofuels results in a release of some fossil-fuel-based GHG
emissions on a complete lifecycle basis. In addition, emissions of nitrous oxide
(N2O), another GHG resulting from biofuel feedstock production, need to be
carefully considered for all types of biofuel feedstocks and farming techniques on
a full life cycle basis, including the appropriate allocation of emissions to coproducts (such as animal feed) derived from biofuel production. Government and
academic studies suggest that using E85 with ethanol from corn results in
approximately 20 to 30 percent fewer life cycle GHG emissions than gasoline, on
an energy-equivalent basis. GHG emissions related to petroleum can vary
greatly depending on the source. Producing crude oil from tar sands, for
example, results in a greater release of GHGs than producing crude oil from
conventional sources. The use of renewable energy sources in the production of
ethanol and biodiesel production can reduce their lifecycle GHG emissions
further. We believe that developing cellulosic or biomass-based biofuels with
next-generation processes will significantly decrease the GHG emissions
associated with biofuels, by up to 90 percent.10
Competition with the Food Supply: Another concern about current corn- and
soybean-based biofuels is that they compete in the marketplace with food
supplies and are often cited as one of the factors that increase food prices. In
1990, the production of ethanol in the U.S. consumed approximately 3 percent of
the corn harvest, but in 2012 that figure was 41 percent. Ethanol production
removes only the starch from the corn kernel – the remaining portion (about onethird of the weight of the corn kernel) is a highly valued feed product (called
distillers grains) and a good source of protein and energy for livestock and
poultry. When taking into account the livestock feed yield of the distiller’s grains,
about 30 percent of the U.S. corn harvest was used for ethanol production. This
mitigates the competition between ethanol production and food production. In
addition, the growth of the energy crop market has encouraged improvements in
farming productivity (e.g., bushels per acre) that may not have occurred
otherwise, further reducing the impact of biofuels on corn availability. The
increase in corn used for ethanol production in the U.S. over the past 10 to 15
years has been essentially matched by the increased harvest over the same
period. The increased harvest has been driven mainly by improved yield per
acre and, to a lesser extent, by increased acreage. If next-generation biofuels
can efficiently utilize biomass such as plant stalks, woodchips or grasses and be
grown on marginal land with little irrigation, then competition with food crops
should be minimized.
Land-Use Conversion for Biofuel Production: Recent studies have looked at
the overall CO2 and N2O impacts of “direct” land-use changes associated with
biofuels – i.e., converting natural ecosystems to farmland for the production of
crops to make biofuels. Additional studies have considered an “indirect” land-use
change scenario in which the use of farmland for biofuels in one region indirectly
leads to the conversion of natural ecosystems to farmland in another region due
to crop market feedbacks (either replacing the grain in the marketplace or due to
increased prices). Recent studies indicate that the magnitude of land-use
changes in the early studies were overestimated. Significant uncertainty remains
and this is an area of active research.
At Ford, we are following the debates about biofuels closely. As we proceed, we need
to consider how biofuels are derived and carefully review issues such as the potential
net greenhouse gas benefits; political, economic, social and environmental concerns
related to biofuel and petroleum use; and the management of land, food and water
resources. We agree with the general consensus among scholars and industry
experts that the current generation of biofuels has modest environmental benefits
and is a first step toward cleaner transportation and energy independence. We are
actively investigating the potential of next-generation biofuels that have greater
environmental, energy security and economic benefits. We believe that
improvements in the efficiency of farming technologies and biomass production
processes, and the development of advanced biofuels, will significantly increase the
benefits and long-term sustainability of biofuels. Even with these improvements,
solving our climate change and energy security problems will require a multifaceted
set of solutions, including new fuels, improvements in vehicle efficiency, and changes
in consumer driving patterns and practices.
For more information on our implementation of biofueled vehicles, please see
Renewable Biofueled Vehicles. To learn about Ford’s perspective on biofuel-related
public policy issues, please see Climate Change Policy and Partnerships.
back to top
Compressed Natural Gas (CNG) and Liquefied Petroleum Gas
(LPG or propane autogas)
Interest in and use of CNG and LPG, or propane autogas, as a vehicle fuel is
expanding, although they still account for a small percentage of vehicle fuels used
today.. Supply of CNG and LPG is also growing as new reserves of natural gas are
being accessed through non-conventional drilling methods. These fuels also offer
some environmental and cost benefits that make them good options for some drivers.
CNG and LPG are especially relevant for centrally fueled vehicles, such as
government fleets, taxis, delivery trucks, and construction and maintenance fleets.
In the U.S. increasing domestic natural gas production is further reducing prices. This
increase in domestic supply, coupled with improved vehicle technologies, is
promoting many fleet managers to reconsider using these fuels in their fleets.
In the U.S. CNG is primarily used in heavy-duty vehicles, such as long-haul trucks
and buses, and medium-duty vehicles, such as our Ford Super Duty trucks.
However, as a result of additional requests from business and fleet customers, Ford
also announced plans to offer an F-150 with CNG capability in 2014. LPG is used
primarily in medium-duty vehicles and some light-duty vehicles such as taxis.
In Europe, South America and Asia, these fuels are somewhat more widely used.
CNG is most widely used in Iran, Pakistan, India, Argentina and Brazil. LPG is most
widely used in Turkey, South Korea, Poland, Italy and Australia. Globally, CNG is
used in only about 1.3 percent of the total vehicle fleet, while LPG is used in about 3
percent.
CNG- and LPG-fueled vehicles emit less greenhouse gases than comparable
gasoline-powered vehicles. Vehicles running on CNG typically emit about 25 percent
less CO2 and about 10 percent fewer total GHGs on a well-to-wheels basis. Vehicles
running on LPG typically emit 15 to 25 percent fewer total life cycle GHG emissions.
CNG and LPG also reduce non-CO2 tailpipe emissions such as NOx, SOx,
particulate matter and carbon monoxide.
CNG and LPG also have significantly lower fuel costs. CNG costs approximately 40 to
70 percent less than gasoline on a gasoline-gallon equivalent basis depending on
location. LPG costs approximately 50 percent less per gallon compared to gasoline.
While CNG provides better GHG and fuel costs reductions, LPG can have other
benefits. For example, LPG refueling systems typically cost significantly less to
install. LPG fuel tanks are also smaller than CNG, resulting in less loss of cargo
and/or passenger capacity.
There are some significant challenges to wider adoption of CNG and LPG as vehicle
fuels. Though both fuels are widely available in most countries, there is not an
established refueling infrastructure for vehicles in most countries. In addition, to
provide adequate driving range, both gases must be stored under pressure in the
vehicle, requiring larger and heavier tanks that reduce vehicles’ passenger and cargo
capacity.
back to top
1. Of course, there is not only a need to reduce the fossil carbon content of the fuel itself, but to
reduce any fossil-based CO2 emitted during feedstock excavation, fuel production and
distribution.
2. Ethanol: The Complete Lifecycle Picture, Office of Energy Efficiency and Renewable Energy,
U.S. Department of Energy, March 2007.
3. J.E. Anderson, U. Kramer, T.J. Wallington, “Octane Numbers of Ethanol-and Methanol-Gasoline
Blends Estimated from Molar Concentrations,”Energy and Fuels, 24, 6576 (2010).
4. J.E. Anderson, T.G. Leone, M.H. Shelby, T.J. Wallington, J.J. Bizub, M. Foster, M.G. Lynskey,
D. Polovina, “Octane Numbers of Ethanol-Gasoline Blends: Measurements and Novel
Estimation Method from Molar Composition”, SAE 2012-01-1274 (2012).
5. J.E. Anderson, D.M. DiCicco, J.M. Ginder, U. Kramer, T. Leone, H.E. Raney-Pablo, T.J.
Wallington, “High Octane Ethanol-Gasoline Blends: Quantifying the Potential Octane Benefits
in the U.S.,” Fuel, 9(2012).
6. H. Jung, M.H. Shelby, T.G. Leone, J.E. Anderson, T. Collings, "Fuel Economy and CO2
Emissions of Ethanol-Gasoline Blends in a Turbocharged DI Engine," SAE International
Journal of Engines, 6(1):422-434 (2013).
7. J.E. Anderson, R.E. Baker, P.J. Hardigan, J.M. Ginder, T.J. Wallington. Society of Automotive
Engineers Technical Paper 2009-01 -2770. Energy Independence and Security Act of 2007:
Implications for the U.S. Light-Duty Vehicle Fleet.
8. B. Heywood, Internal Combustion Engine Fundamentals, McGraw-Hill, New York 1988.
9. J.E. Anderson, D.M. DiCicco, J.M. Ginder, U. Kramer, T.G. Leone, H.E. Raney-Pablo, T.J.
Wallington, “High octane number ethanol-gasoline blends: Quantifying the potential benefits in
the United States,” Fuel, 2012 http://dx.doi.org/10.1016/j.fuel.2012.03.017
10. Ethanol: The Complete Energy Lifecycle Picture, Office of Energy Efficiency and Renewable
Energy, U.S. Department of Energy, March 2007.
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Driver
The “driver” portion of the GHG emissions equation holds the potential for
substantial emission reductions at minimal cost, but it is often overlooked.
Ultimately, drivers decide which vehicles and fuels they will purchase and
how those vehicles will be driven. While our major focus is on the vehicles
we make, we have also reached out to drivers around the world to
promote the practice of “eco-driving.” We do this by providing training,
information and vehicle technology that helps drivers learn how to drive
using the least fuel possible. We are also facilitating the development of
apps and other tools to help drivers track and improve their fuel efficiency.
For example, in 2013 we held a Personalized Fuel-Efficiency App
Challenge, which resulted in creation of a range of apps to help customers
optimize their personal fuel economy performance on the road and share
that information with others.
Helping Drivers Improve Fuel Efficiency with Information
Technology
Ford’s in-vehicle technology system – MyFord Touch® – offers an array of real-time
information on fuel-economy performance that can coach drivers to get more miles to
the gallon and save on fuel costs. In addition, MyFord Touch’s map-based navigation
system offers an Eco-Route option that quickly calculates the most fuel-efficient route
a driver can take to get from A to B. Ford testing shows that Eco-Route can help
achieve fuel economy gains of up to 15 percent. This technology will be available
across our full range of vehicles, from affordable small cars to high-end luxury
vehicles. It is currently available on the Ford Escape, Explorer, Focus, Fusion,
C MAX, Taurus, Edge, Flex, F-150 and Super Duty®. By 2015, approximately 80
percent of Ford’s North American models will offer MyFord Touch, with similar
percentages predicted for the world market. SYNC was launched in Europe in 2012.
It was initially available on the Ford B MAX and is available in now in Fiesta,
B MAX, EcoSport, C MAX, Kuga, Transit and Tourneo Custom, Transit and
Tourneo Connect, and Transit and Tourneo Courier. SYNC2 will be launched with
the new Focus in 2014 and will also be available in the all new Mondeo from late
2014. SmartGauge® with EcoGuide is a dashboard display in the Ford Fusion,
C MAX and Lincoln MKZ Hybrids, the Fusion and C MAX Energi plug-in hybrids,
and the Focus Electric that gives drivers information to help them maximize fuel
efficiency. The system provides information on current fuel economy, fuel economy
history, odometer reading, engine coolant temperature, fuel level, battery charge
status, electric vehicle mode, tachometer, engine output power, battery output power,
power to wheels, engine pull-up threshold and accessory power consumption.
Drivers can use the system to track their long-term fuel economy progress and
illustrate it either with a traditional chart or using an innovative display of “growing
leaves and vines.” The more efficient a customer is, the more lush the leaves and
vines, creating a visual reward for the driver’s efforts. In addition, the real-time
system feedback allows drivers to assess and modify their driving habits to achieve
maximum fuel economy.
In Europe, we offer the EcoMode system to help drivers maximize their fuel economy.
This system monitors the key parameters for optimal fuel consumption that drivers
can affect by changing their driving behavior, including gear shifting, anticipation (i.e.,
driving as consistently and smoothly as possible) and motorway driving (i.e., driving
with the most efficient speed on highways and country roads). In addition, the system
considers the percentage of cold-engine short trips. Through this monitoring process,
Ford EcoMode generates a driver profile with a scoring system for these driving
parameters and offers information on how to improve fuel economy over time. This
process can be translated into driver advice that can help make the best use of the
vehicle’s technology. The system is now available in Europe on the Fiesta, B MAX,
Focus, C MAX, Kuga, Mondeo, S MAX and Galaxy, as well as the all new
Transit/Tourneo Customer and Connect.
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Eco-Driving Information and Training
Ford has demonstrated that drivers who practice “eco-driving” can improve their fuel
economy by an average of 24 percent. Eco-driving tips are available to the public on
Ford’s website, and online training is available through the Ford Driving Skills for Life
(DSFL) program. In addition, a Web-based eco-driving program has been available
to all U.S. salaried Ford employees since 2006.
Ford began work on the eco-driving concept in 2000, when we first offered an ecodriving program through our German dealerships, in partnership with the German
Federation of Driving Instructor Association and the German Road Safety Council.
That program, which continues today, trains drivers in smarter and greener driving
skills and vehicle maintenance habits. It uses specially trained and certified
instructors to run programs for several target groups, including fleet drivers and
customers. By the end of 2013 more than 17,000 German drivers had been “ecotrained” through this program.
In 2013, Ford continued to support the ECOWILL project, which stands for EcoWidespread Implementation for Learner Drivers and Licensed Drivers. Ford has been
the only automotive industry member active in this project since it began in 2010.
This project, which concluded as scheduled in April 2013, was based on the premise
that ”eco-driving” can reduce CO2 from motoring and improve road safety without
making it less “fun to drive.” ECOWILL succeeded in meeting two primary goals:
A mass roll-out of high-quality/standardized short duration eco-driving trainings.
Ford operates one-hour courses with professional driving instructors as part of
this goal, and
Promoting the education and testing of eco-driving for learner drivers in regular
driving school under the leadership of EFA, the European driving school
association.
Thanks to this project, approximately 32,000 new drivers were “eco-trained,” and
more than 10,000 already-licensed drivers received this training. The project resulted
in many benefits that will continue on after its formal conclusion. For example, the
“eco-driving” training developed through this program was added to driver training
programs required in all European countries. ECOWILL also influenced the creation
of many national eco-driving and road safety initiatives and resulted in a successful
eco-driving “coaching” methodology that can be used in other programs.
From 2010 to 2013 Ford also contributed to a European research project called
“eCoMove.” Through this project, Ford and 32 partner organizations developed and
tested vehicle-to-driver communications technologies focused on reducing CO2
emissions from road transport by reducing inefficiencies in driver behavior. In field
tests, the new technologies resulted in a 15 percent improvement in fuel economy
and CO2 emissions. As part of this project, Ford tested an accelerator pedal that
provides tactile feedback to the driver and an associated dashboard display that
coach drivers on more fuel efficient driving behavior. The system provides drivers
with information about approaching road conditions that can help drivers make more
efficient driving choices, such as slowing down earlier and more slowly. The system
also helps drivers time their speed to reach traffic lights when they will be green to
avoid unnecessary stopping and accelerating. This new driver assistance system
leverages existing Ford technologies including traffic sign recognition, advanced map
information, car-to-car and car-to-infrastructure communications to help drivers
prepare for or avoid road congestion and changes in topography.
In Asia Pacific Africa, we launched the Ford DSFL driver training program in 2008. In
this region the program places equal emphasis on safe driving and eco-driving, as
customers are interested in both. In 2013, Ford DSFL in Asia trained licensed drivers
in mainland China, India, Indonesia, Taiwan, Thailand, Vietnam, the Philippines and
South Africa. Approximately 14,000 drivers were trained through this program in
2013. More than 77,000 people have been trained since the program began in Asia
six years ago.
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Smog-forming vehicle emissions result from the incomplete combustion of
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Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
In the U.S., smog-forming emissions are regulated by the U.S. Environmental
Protection Agency (EPA) under the Clean Air Act as well as by the California Air
Resources Board (CARB).
As of 2010, all of Ford’s U.S. vehicles have been certified to the EPA’s Tier 2
regulations, a comprehensive and challenging set of vehicle emissions requirements.
The Tier 2 program, which began with the 2004 model year, coordinates the
introduction of cleaner fuels with more stringent vehicle-tailpipe emissions standards
to achieve near-zero non-carbon-dioxide (CO2) tailpipe emissions from cars and light
trucks. These regulations significantly reduce targeted vehicle emissions, including
nitrogen oxides and non-methane organic gases, to help reduce the formation of
ozone and particulate matter. The Tier 2 regulations apply to all passenger cars, light
trucks and medium-duty passenger vehicles. Ford completed implementing Tier 2
emissions requirements on all relevant vehicles in the 2009 model year.
The Tier 2 program has been highly successful at reducing smog-forming emissions
from vehicles and improving urban air quality. The EPA estimates that this program
has resulted in reductions in oxides of nitrogen emissions (from all relevant mobile
sources) of at least 1.2 million tons as of 2010. Our own studies suggest that the
emission reduction benefits of modern vehicles that meet Tier 2 standards will
continue to increase as older vehicles that were produced before the Tier 2
standards are replaced by modern vehicles.1
In 2014, the EPA adopted new Tier 3 standards, which are more stringent motorvehicle emissions standards for future model years. As part of these new standards,
the EPA is also requiring reduction of the sulfur levels in gasoline, which will improve
the performance of existing catalyst technology in gasoline vehicles and result in
reduction of nitrogen oxides, carbon monoxide and volatile organic-compounds
emissions from vehicles. The EPA also has stringent emissions standards and
requirements for EPA-defined “heavy-duty” vehicles and engines (generally, those
vehicles with a gross vehicle weight rating of between 8,500 pounds and 14,000
pounds). These regulations are relevant to Ford’s Super Duty® trucks and some
commercial vans. In order to meet the standards for heavy-duty diesel trucks, Ford
and most other manufacturers use selective catalytic reduction (SCR) systems, which
require periodic customer maintenance. The EPA has issued guidance calling for
stringent warning systems and driver inducements to alert motorists to the need for
the maintenance of SCR systems.
For the California market, Ford is required to meet the state’s stringent Low Emission
Vehicle II (LEV-II) emissions requirements for light-duty vehicles. Under the LEV-II
program, manufacturers are effectively required to produce a number of Partial Zero
Emission Vehicles (PZEV). A PZEV is a vehicle certified to near-zero emissions
People
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standards. Strictly speaking, PZEVs are required to:
meet California’s Super Ultra Low Emission Vehicle (SULEV) exhaust emissions
standard;
produce zero fuel-system evaporative emissions; and
be emissions-compliant for a full useful life of 150,000 miles.
For the 2013 and 2014 model year, Ford offered the Focus Electric ZEV, Focus and
Fusion PZEV, as well as plug-in hybrid Enhanced Advanced Technology (AT) PZEV
versions of the Ford Fusion and C MAX. In 2012, CARB finalized revisions to its
LEV and ZEV regulations. The new LEV-III Program begins to take effect with the
2015 model year and includes more stringent tailpipe and evaporative emissions
standards for light- and medium-duty vehicles, extended durability requirements and
changes to the certification test procedures, which will require manufacturers to
certify vehicles on fuel containing 10 percent ethanol. The amended ZEV regulations
mandate substantial annual increases in the production and sale of battery-electric,
fuel-cell and plug-in hybrid vehicles for the 2018–2025 model years. By the 2025
model year, approximately 15 percent of a manufacturer’s total California sales
volume will need to be made up of such vehicles. The LEV-III regulations will also
require automobile manufacturers to design and develop new emissions aftertreatment systems. Compliance with the 2018–2025 ZEV mandate involves intensive
planning efforts and large capital investments in order to deliver the required number
of advanced-technology vehicles. We are concerned that the market and
infrastructure in California might not support the large volumes of advancedtechnology vehicles that manufacturers will be required to produce, particularly in the
2018–2025 model years. We also are concerned about potential enforcement of the
ZEV mandate in other states that have adopted California’s ZEV program, where the
existence of a market for such vehicles is even less certain. We are working with
both the EPA and CARB through their regulatory processes to help develop rules
that are both effective and feasible. In setting tailpipe emissions regulations, other
rules that apply to vehicles – such as fuel economy/greenhouse gas standards and
safety standards – must be taken into account to ensure that the total package of
requirements is workable.
Ford continues to oppose technology mandates that seek to impose quotas or limits
on the production or sale of vehicles with specified powertrain technologies.
Regulatory efforts to dictate market outcomes, or to pick technology “winners” and
“losers,” are typically unsuccessful and characterized by unintended, unwanted
consequences. Manufacturers need the flexibility to build the kinds of vehicles that
the marketplace demands based on consumer preferences and other external
factors. Emissions standards should be performance based and should be designed
to enable manufacturers to introduce vehicles with an array of different technologies.
Information about the emissions performance of all Ford vehicles sold in the U.S. can
be found at the EPA’s Green Vehicles site.
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Europe
Since 1990, we have decreased the non-CO2 tailpipe emissions from our vehicles
sold in Europe by up to 90 percent through the development of a new generation of
downsized, high-efficiency gasoline- and diesel-powered vehicles with improved
engine technologies and high-tech exhaust gas treatment devices. As part of these
emissions-reduction efforts, all of our diesel engines are now fitted with a
maintenance-free diesel particulate filter system that requires no additives for filter
regeneration.
Further air-quality improvements have been generated as we have introduced
vehicles equipped with technology to meet the more stringent Euro 5 emissions
standards. We currently offer three variants of our GTDi EcoBoost® engine in
Europe: the 1.6 liter, 2.0 liter and the 3-cylinder 1.0 liter. These are among the most
technologically advanced engines in production, combining high-pressure direct
injection, a low-inertia turbo and twin independent variable cam timing. They join our
lineup of high-efficiency common rail diesel engines all complying with Euro 5
emissions levels. In 2012, Ford also launched a new version of the 1.6-liter Ford
Duratorq® TDCi engine, featuring the first lean NOx-absorbing technology in a Ford
diesel, as well as a completely redesigned common rail injection system to deliver
more precise control and increased combustion efficiency. All of our new passenger
cars registered as of January 1, 2011, and all light-duty vehicles registered as of
January 1, 2012, comply with the Euro 5 standard.
Euro 6 standards have been developed. The initial phase of Euro 6 will be applied
beginning in September 2014. The second phase of Euro 6 standards, which will be
even more stringent, will be applied beginning in 2017. New test procedures based
on consumer driving patterns are also under development by the European
Commission and are intended to be finalized during 2013 for use during the
implementation of the Euro 6 standards. These new emissions-testing requirements
are focused primarily on delivering reduced tailpipe NOx emissions. The European
Commission is also developing rules for increasing the severity of the lowtemperature testing and evaporative emissions requirements again. The new rules
should be finalized during 2013. We are actively engaged with the European
Commission and the European member states in developing better regulation.
Even with the significant emissions improvements in modern vehicles, some smogforming emissions levels remain higher than desired. For example, roadside
emissions of NO2 in some locations exceed the stringent European NO2 air quality
limits. Ford is working with the European Commission and other stakeholders to
define a new emissions test procedure that better measures on-road vehicle
emissions for the second stage of Euro 6 regulations. Our own air quality simulations
predict a significant improvement in roadside air quality as the existing vehicle fleet is
replaced with newer, cleaner vehicles and as emissions regulations become
increasingly stringent.
back to top
Emissions Regulations in the U.S. and Europe
Grams per mile
Nitrogen
oxides
Hydrocarbons
Particulates
Euro 5 (Gasoline)
0.13
0.16
0.08
Euro 5 (Diesel)
0.30
0.08
0.08
U.S. Tier 1
0.60
0.31
NA
U.S. Tier 2 (Bin 5)
0.07
0.09
NA
California LEV II
0.07
0.09
NA
California SULEV
0.02
0.01
NA
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Asia Pacific Africa
Since 2010, our new gasoline-fueled passenger vehicles have been designed to
comply with China IV requirements (based on Euro 4 standards). China began
implementing more recent European standards (Euro 5) in Beijing in 2013. Korea
and Taiwan have adopted very stringent U.S.-based standards for gasoline vehicles
and European-based standards for diesel vehicles. Japan, which has unique
standards and test procedures, began implementing more stringent standards in
2009. Ford is working to comply with all of these standards using a variety of
approaches, including on-board diagnostics and after-treatment technologies.
back to top
South America
New passenger and commercial vehicles in South America must comply with varying
levels of U.S.- or European-based emissions regulations. Recently, Brazil, Argentina
and Chile have introduced more stringent emissions standards. Brazil approved
European Stage 5 (Euro 5) emissions and on-board diagnostic standards for heavy
trucks starting in 2012; more stringent light-vehicle limits also came into effect
starting in 2012. Argentina also will apply Euro 5 standards beginning in 2015 (for
new vehicle homologations) and 2017 (for new vehicle registrations). Chile approved
a plan to introduce more stringent emissions standards (i.e., Euro 4 and 5 or
corresponding U.S. emissions standards) nationwide for light- and medium-duty
vehicles, and progressive alignment with the Metropolitan Region (i.e., the capital city
Santiago and surrounding area) by September 2014. Heavy-duty vehicles will be
required to meet Euro 5 (or corresponding U.S. emissions standards) by October
2014. As a consequence, the following non-CO2 emissions-control technologies have
been or will be introduced on our vehicles sold in South America: on-board diagnostic
systems in Brazil and Argentina (which are being studied for use in Chile); particulate
filter technology for some diesel products; and selective catalytic-reduction systems
for heavy diesels in all three countries.
back to top
1. T.J. Wallington, J.A. Anderson, S.E. Winkler, “Comment on ‘Natural and Anthropogenic Ethanol
Sources in North America and Potential Atmospheric Impacts of Ethanol Fuel Use’”, Environ.
Sci. Technol. 47, 2139−2140 (2013).
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
What is in a Vehicle?
Choosing More
Sustainable Materials
Improving Vehicle
Interior
Environmental Air
Quality and Choosing
Allergy-Tested
Materials
Eliminating
Undesirable Materials
End of Life
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Sustainable Materials
Materials are an important element of a vehicle’s sustainability at all stages
of its life cycle. Material selection can influence the safety, fuel economy
and performance of the vehicle, as well as opportunities to recycle or
reuse the vehicle’s components at the end of its life. The materials used in
a vehicle can also have implications throughout our value chain. A
material can be more or less sustainable based on a number of factors,
including its origin (virgin, renewable or recycled), the resources and
manufacturing methods used to process it, the emissions produced
throughout its life cycle and its application.
Ford has been working for many years to increase the use of recycled and renewable
materials and to reduce the use of undesirable materials. Vehicles in North America
typically are composed of 20 percent to 25 percent post-consumer recycled material
by weight, primarily due to the extensive use of metals with recycled content (see
What is in a Vehicle? for detail). Therefore, we have concentrated our efforts on
developing new uses for recycled materials in the nonmetallic portions of our
vehicles, which are typically composed of virgin materials. While the amount of
recycled content in each vehicle varies, we are continually increasing the amount of
recycled material used in each vehicle line and have implemented a number of
innovative uses of sustainable materials (see Choosing More Sustainable Materials).
We use tools such as life cycle assessment and life cycle costing to help us make
beneficial materials choices.
Since the early 1990s, Ford has had a Voluntary Recycled Content Usage Policy in
North America, which sets targets for the use of nonmetallic recycled content in each
vehicle and increases those targets year by year and model by model. Under this
program, recycled materials are selected for all of our vehicles whenever technically
and economically feasible. We are now developing sustainable materials
requirements for new vehicle programs and significantly refreshed vehicle lines to
increase the recycled and renewable content, and we are developing specific,
numerical, model-over-model improvement targets. We pilot tested vehicle-level
recycled content targets with the 2014 F-150. We plan to leverage learnings from that
pilot to improve future target-setting processes and expand them across additional
vehicle lines in the future.
We are also continuing to introduce successful applications of recycled and
renewable content into more vehicles for increased environmental benefit. We are
focusing on materials technologies that improve environmental and social
performance, and reduce costs and weight. To facilitate this, we are working with our
commodity business planners, materials purchasers and materials engineers to
develop a comprehensive list of cost-effective sustainable materials that can be
implemented across multiple parts and vehicle lines. All recycled and renewable
materials on this list are compared with virgin grades to ensure appropriate physical
properties and component performance. By combining goals for updated or
redesigned vehicles with identification and testing processes, we are standardizing
and expanding the use of sustainable materials in our vehicles.
As we introduce sustainable materials, we do not assume that recycled materials are
always the best solution. For example, we take into consideration whether recycled
materials may increase vehicle weight or have significant energy demand in
collection or recycling. We also have to balance our global materials strategy, which
has dramatically reduced the number of materials we specify and use in order to
maintain consistent quality and enable cost reductions, with the challenges of finding
globally common recycled materials and recycled material feedstock. In some cases,
the introduction of recycled and renewable materials runs counter to that
commonization progress, since the feedstock for these materials can vary by region.
For example, it is often more efficient to use materials made from local sources that
divert waste from local landfills than to ship recycled-material inputs across the globe.
We are working to ensure that we use local materials as a feedstock for our recycledcontent materials.
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We are developing and implementing an integrated sustainable materials strategy
that builds on our voluntary recycling standards and our work to develop and
implement more recycled and renewable materials. This strategy includes:
Developing guiding principles for incorporating recycled and renewable
materials in our vehicles: We have formed a cross-functional and globally
integrated sustainable materials council to guide the sustainable materials
strategy for the company. This informal team has developed a set of guiding
principles to help us think through choices of materials. These principles, listed
below, reflect our collective thinking on the most effective ways to increase the
use of recycled and renewable materials in our vehicles:
Recycled and renewable materials will be selected whenever technically and
economically feasible.
Recycled and renewable content will be increased year over year and model
by model. Product quality, durability, weight, performance (material
specification and/or part design verification) and economics will not be
adversely impacted by the use of recycled and renewable content materials.
Tools and enablers will be provided to select, specify, track and validate the
use of recycled and renewable materials.
Recycled and renewable materials will be used where there is evidence of
reduced or improved life cycle impact.
Recycled materials will be used primarily in the market of origin, to minimize
the carbon footprint.
Renewable content sourcing shall not compete with the food supply.
Sustainable supply must be ensured (in terms of stable supply and
sustainable growth).
Integrating recycled and renewable materials into the official strategies that
govern materials and commodities purchasing: We are developing global
materials specifications that include recycled material specifications to facilitate
greater use of these materials. Many commodity-purchasing plans already list
recycled-content materials as a preferred material option, including those for
battery trays, battery shields and wheel-arch liners. In addition, we developed a
comprehensive resin strategy that requires the use of recycled plastics for
underbody and aerodynamic shields, fender liners, splash shields, stone-pecking
cuffs and radiator air-deflector shields manufactured in North America.
In other cases, we are adding recycled-content materials into our materialspecification documents where we have found the recycled materials meet our
rigorous performance requirements. This makes it easier for component engineers
and Tier 1 suppliers to choose sustainable materials by providing a direct comparison
of their performance characteristics with an equivalent virgin material.
We have also developed a material specification that defines post-consumer, postindustrial and depolymerized recycled content and ensures that the use of in-house
scrap is not counted toward recycling targets. We are also working on specifications
for renewable materials to make it easier for product engineers to incorporate
renewable materials where we have found that they meet our performance
standards.
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What is in a Vehicle?
Overview
Climate Change
Metals
Greening Our Products
Plastics,
Textiles and
Natural
Materials
Non-Dimensional
Materials
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
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Non-CO2 Tailpipe
Emissions
Electronics, Ceramics,
Glass and Other
Compounds
Fuels and
Consumable
Liquids
Sustainable Materials
What is in a Vehicle?
Choosing More
Sustainable Materials
Improving Vehicle
Interior
Environmental Air
Quality and Choosing
Allergy-Tested
Materials
As automobiles have become more sophisticated and capable, they have also become more
complex. A typical modern vehicle might contain up to 10,000 different parts made of about 1,000
different types of materials, that in turn are made from about 10,000 different chemical substances.
To understand our approach to sustainable materials, it is useful to understand the kinds and
amounts of materials that are in our vehicles. The graphic above shows the primary materials
categories used in our vehicles. Click on each material category to read more about those materials,
the approximate amounts used in our vehicles, and our sustainable-material strategy.
Eliminating
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Case Study: Ford Fleet
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Voice: John Fleming
Metals
Most vehicles are made of at least 75 percent metals by
weight. While the metals in today’s vehicles are
primarily steel and iron, we are working to increase the
use of lightweight metals such as aluminum,
magnesium and titanium. By replacing iron and steel
with these metals, we can reduce the total weight of the
vehicle and therefore help improve vehicle fuel
economy. However, we use life cycle analysis tools to
ensure that when we use lighter materials, like
aluminum, we end up with net life cycle energy and
CO2 benefits. (For more information, see the
Lightweight Materials section.) Because all metals are
routinely recycled at the end of a vehicle’s useful life,
we focus most of our sustainable materials efforts on
nonmetallic parts.
Plastics, Textiles and Natural
Materials
Ford Ranger
79% metals
Ford Fiesta
76% metals
Ford Fusion
76% metals
Ford Edge
76% metals
Ford Ranger
17% plastics, textiles and natural materials
Ford Fiesta
These materials are the primary focus of our
sustainable materials efforts. Though they make up a
much smaller percentage by weight of the average
vehicle than metals, they are the second-largest
category in most vehicles. Increasing the amount of
recycled content in these materials diverts waste from
landfills. Increasing the amount of renewable content in
these materials can reduce our dependence on finite
resources and reduce life cycle greenhouse gas
emissions. We are using a wide range of recycledcontent plastics and renewable, plant-based materials
in our vehicles. (For more information, see Choosing
More Sustainable Materials.)
Non-Dimensional Materials
These are materials such as paint, adhesives and
sealants that have no shape or “dimension” before they
are incorporated into a vehicle. Many non-dimensional
materials have been a traditional source of volatile
organic compound (VOC) emissions during the vehicle
manufacturing process. We are taking steps to replace
VOC-emitting materials with alternatives or change our
processes to reduce or recapture VOC emissions. (For
more information, see Non-CO2 Facilities-Related
Emissions.)
19% plastics, textiles and natural materials
Ford Fusion
18.5% plastics, textiles and natural
materials
Ford Edge
18% plastics, textiles and natural materials
Ford Ranger
1% non-dimensional materials
Ford Fiesta
1% non-dimensional materials
Ford Fusion
1.3% non-dimensional materials
Ford Edge
1% non-dimensional materials
Electronics, Ceramics, Glass and
Other Compounds
Ford has been working with our suppliers, dealers,
dismantlers and industry associations (such as the
United States Council for Automotive Research
(USCAR) Vehicle Recycling Partnership) to develop,
share and implement best practices to deal with these
categories of materials, which are a small percentage
of any given vehicle by weight but are hard to recycle
at the end of the vehicle’s life. Dealers and dismantlers
are encouraged to reuse or recycle these materials
whenever it is technically and economically feasible, to
help divert them from landfills. Ford seeks to keep
these materials to less than 5 percent of our vehicles,
to maintain an overall vehicle recoverability rate of 95
percent.
Ford Ranger
0.2% electronics
2.3% ceramics, glass and other compounds
Ford Fiesta
0.5% electronics
3% ceramics, glass and other compounds
Ford Fusion
0.2% electronics
3.5% ceramics, glass and other compounds
Ford Edge
0.2% electronics
4% ceramics, glass and other compounds
Fuels and Consumable Liquids
These materials include the gasoline in the tank, engine
oil, lubricants and other liquids. They are generally
removed at dismantlers and recycled/reused where
possible.
Ford Ranger
0.5% fuels and consumable liquids
Ford Fiesta
0.5% fuels and consumable liquids
Ford Fusion
0.5% fuels and consumable liquids
Ford Edge
0.8% fuels and consumable liquids
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On this page
Recycled Materials
Renewable Materials
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Life Cycle Analysis
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Plan
Vehicle Fuel Efficiency
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Progress and
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Non-CO2 Tailpipe
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Sustainable Materials
Seat foam
Storage
What is in a Vehicle?
Choosing More
Sustainable
Materials
Improving Vehicle
Interior
Environmental Air
Quality and Choosing
Allergy-Tested
Materials
Body
Replacement
bumpers
Headliner fabric
Underhood
parts
Seat
fabrics
Plastics
Soundabsorption
materials
Carpet
Click on the vehicle parts above to read more about sustainable materials we’re using in our vehicles.
Eliminating
Undesirable Materials
End of Life
Electrification: A Closer
Look
Greening Our Operations
Data
Carpet
Recycled-content carpets are used in many vehicles, including the U.S. and European Ford Focus, the
2012 North American Fiesta and the 2013 Escape and Explorer.
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Replacement bumpers
Many European vehicles use recycled plastic replacement bumpers when original bumpers are
damaged.
Seat fabrics
Seat fabrics in versions of the Ford Fiesta, Taurus, Mustang, Focus, F-150, Super Duty®, Fusion, Flex,
Escape and Explorer contain 25 percent to 100 percent recycled content.
Seat foam
Since 2011, all vehicles manufactured in North America have used seat foam made with soy oil, which
reduces carbon dioxide (CO2) emissions and decreases dependence on petroleum oil.
Body
High-Strength Steels
Many vehicles – including the all-new Ford Fusion, the Explorer and the European Fiesta – use highstrength steels, which weigh less than traditional steels but have the same or better performance.
Aluminum and Magnesium
Many vehicles use aluminum and magnesium parts, which are lighter in weight than traditional steel,
resulting in better overall vehicle fuel economy.
In 2014 we will introduce an all-new F-150, which makes extensive use of high-strength steels and
aluminum. For more information on this vehicle, please see our F-150 case study.
Headliner fabric
In North America, the 2012 Ford Fiesta, 2013 Econoline and 2013 Super Duty use 50 percent to 75
percent recycled content in the headliner fabric.
Underhood parts
Recycled plastics and nylon are used in non-surface parts on many vehicles; these parts may include
fan shrouds, battery trays, heater/air-conditioning housing, wheel-arch liners, engine fans and covers,
and underbody systems.
Sound-absorption materials
Recycled denim scrap from apparel production is used in sound-absorption materials on many vehicles,
including the 2012 Ford Focus.
Storage
Injection-molded plastics reinforced with renewable wheat straw were implemented in the third-row
storage bins on the Ford Flex. Wheat straw is a byproduct of growing wheat, and is commonly burned.
Using this material as a reinforcement in plastics has environmental benefits.
Plastics
Ford vehicles use a range of innovative, natural-fiber-reinforced plastics. For example, in Europe, the
Ford Mondeo uses plastics made with 50 percent kenaf and 50 percent polypropylene. In North
America, a kenaf-reinforced armrest is used on the 2012 Ford Escape and a coconut-fiber trunk liner is
used on the 2012 Focus Electric.
We are working to improve the sustainability of our vehicles by using
materials that are more sustainable from a total life cycle perspective. This
includes increasing the use of recycled, renewable, recyclable and
lightweight materials. Recycled materials incorporate post-consumer
and/or post-industrial waste materials; renewable materials are made from
plant-based materials; and lightweight materials use special materials
and/or designs that provide the same or better performance as other
alternatives with less weight.
Recycled Materials
Recycled materials do not mean low-quality materials. Our researchers work to
ensure that post- industrial and post-consumer recycled-plastic materials have the
same level of quality and same material specifications as the virgin material parts. In
some cases, we are working to recycle the materials from our auto parts right back
into the same use. For example, we are developing methods for recycling and
cleaning post-industrial recycled fascia and bumper scrap so that it can be molded
into new fascias and bumpers. We are even working to “upcycle” certain materials –
that is, recycle it into uses with higher material and performance requirements than
the virgin material. For example, we are working on upcycling post-consumer laundry
detergent containers and milk bottles into blow-molded automotive components. In
addition, we are developing a method to recycle polyurethane foam scrap to make
new polyurethane foam components instead of landfilling it at the end of its life. In
Europe, we will soon launch vehicles that use upcycled post-consumer drinking
bottles for energy-absorbing materials.
This section describes our efforts to include recycled content in our vehicles, and to
recycle parts removed from our vehicles during vehicle servicing.
Using Recycled Materials in “Nonvisible” Parts
Our efforts to increase recycled materials focus on nonmetallic parts, which
historically have had little or no recycled content. We recently updated our global
sustainable materials strategy, which stipulates that a wide range of parts on vehicles
be made out of plastics from post-consumer recycled waste, such as beverage
bottles, tires and automotive battery casings. The vehicle parts containing recycled
content include underbody and aerodynamic shields, fender liners, splash shields,
stone-pecking cuffs, battery-housing covers and base plates, wheel-arch liners,
heating and ventilation components, fan shrouds and powertrain undershields, and
fabric rear-wheel liners. Our global sustainable materials strategy saves money and
reduces landfill waste. We estimate that in North America alone, Ford saves
approximately $10 million per year by using recycled materials.
Most of our recycled-content parts are made of at least half-recycled materials. For
example, many underbody and underhood plastic parts are made from 75 percent
recycled batteries and 8 percent recycled high-density polyethylene (HDPE) bottles.
Most of the underbody molded and/or masticated rubber parts we use in North
America are made from blends of recycled polypropylene and car tires, and contain
75 percent to 90 percent post-consumer recycled content. We use more than 50
million pounds of post-consumer recycled materials on the exterior of Ford vehicles
made in North America, which translates to more than 17.8 pounds per vehicle on
average across our North American fleet.
These parts not only increase our use of recycled materials, they can also have
additional benefits. For example, fabric rear-wheel liners, which contain 30 percent to
40 percent recycled content, are 50 percent lighter than plastic wheel liners, and they
absorb sound, which potentially reduces the need for sound-deadening insulators,
sprays and foams. We continue to expand the use of recycled plastics into additional
parts where they meet performance and cost requirements.
We are using post-consumer recycled nylon in many underhood parts, including aircleaner housings, engine fans, fan shrouds, HVAC temperature valves, engine
covers, cam covers and carbon canisters. We are using nylon resin made from
recycled carpets for cylinder head covers in the Ford Escape, Fusion, Mustang and
F-150.
Using Recycled Materials in Visible Interior Applications
Across our global operations, we are also using recycled materials for interior parts,
where it can be much more challenging to achieve the necessary appearance and
performance than using recycled materials for underbody, subsurface and exterior
black parts. We are continuing to expand our use of recycled seat fabrics and seat
components that meet all appearance and performance requirements.
Since the 2009 model year, the seat fabrics in most of our new or redesigned North
American vehicles have been made from at least 25 percent post-industrial or postconsumer recycled content. Thirty-seven different fabrics meeting the requirements
have been developed and incorporated into Ford vehicles. In addition, many of our
non-woven headliner fabrics now contain 50 percent to 75 percent recycled yarns,
depending on the color.
Ford is the first automaker to use REPREVE® – a hybrid fiber made from recycled
plastic water bottles and post-industrial waste – for seating fabric. This fiber, which
was introduced on the 2012 Ford Focus, is being used on the 2013 and 2014 Ford
Focus, 2013 and 2014 Ford Fusion, the 2014 Ford Edge, and the 2015 Ford
Mustang and Ford F-150. Approximately 22 plastic, 16-ounce water bottles are used
to make the seat fabric in a Focus; approximately 39 such bottles are used for seats
in the Fusion S and SE; and between 63 and 110 such bottles are used for the F150, depending on the model. The following table highlights some of the recycledcontent interior materials in our recent vehicles:
Vehicle
Material
Partner
2015 Mustang
Base Series
Seat fabric bolster: 54 percent recycled content
from post-consumer and post-industrial recycled
yarns
Sage Automotive
Interiors, Unifi
Benefits
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
2015 Ford Mustang
I4/GT Series
Seat fabric insert: 38 percent recycled content
from post-industrial recycled yarns
Sage Automotive
Interiors
Reduces waste
Seat fabric insert & bolster: 54 percent recycled
content from post-consumer and post-industrial
recycled yarns
Sage Automotive
Interiors, Unifi
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
2015 Ford F-150
XL Series
Seat fabric insert bolster: 54 percent recycled
content from post-consumer and post-industrial
recycled yarns
Sage Automotive
Interiors, Unifi
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
2015 Ford F-150
XLT Series
Seat fabric insert: 25 percent recycled content
from post-industrial recycled yarns
Aunde
Seat fabric bolster: 33 percent recycled content
from post-consumer and post-industrial recycled
yarns
Sage Automotive
Interiors, Unifi
Reduces waste
Reduces depletion of natural resources
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
Seat fabric insert: 66 percent recycled content
from post-consumer and post-industrial recycled
yarns
Sage Automotive
Interiors, Unifi
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
2015 Ford F-150
Sport Series
Seat fabric bolster: 33 percent recycled content
from post-consumer and post-industrial recycled
yarns
Sage Automotive
Interiors, Unifi
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
2014 Ford Edge SE
Series
Seat fabric insert: 25 percent recycled content
from post-industrial recycled yarns
Aunde
Seat fabric bolster: 100 percent recycled content
from post-consumer and post-industrial recycled
yarns
Sage Automotive
Interiors, Unifi
Reduces waste
Reduces depletion of natural resources
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
2014 Ford Edge
SEL Series
Seat fabric insert: 38 percent recycled content
from post-industrial recycled yarns
Sage Automotive
Interiors
Reduces waste
Seat fabric bolster: 100 percent recycled content
from post-consumer and post-industrial recycled
yarns
Sage Automotive
Interiors, Unifi
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
2014 Ford Edge
Sport Series
Seat fabric insert: 25 percent recycled content
from post-industrial recycled yarns
Aunde
Seat fabric insert: 100 percent recycled content
from post-consumer recycled yarns
Miko Fabrics
Reduces waste
Reduces depletion of natural resources
Reduces waste
Reduces energy required for yarn manufacturing
by 64 percent and manufacturing-related CO2
emissions by 60 percent
Uses only neutral, nontoxic dyes and no harmful
solvents in the fabric manufacturing process
2015 Ford Mondeo
(European
version)
Seat fabric insert: 37 percent from post-industrial
yarns
Sage Automotive
Interiors, Unifi
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Seat fabric bolster: 43 percent recycled content
from post-industrial yarns
Uses closed-loop system for recycling
manufacturing waste
Reduces industrial and consumer waste
2013 Ford C MAX
(North America)
Seat fabric (S/SE models): 27 percent postindustrial and post-consumer recycled yarns
JCI/Thierry
2013 Ford Escape
(North America)
Carpet: 100 percent recycled content from postconsumer and post-industrial recycled yarns
Reiter
Uses material from approximately 25 20-ounce
plastic bottles for each Escape
Seat fabric (S/SE models): 27 percent postindustrial and post-consumer recycled yarns
JCI/Thierry
Reduces industrial and consumer waste
Seat fabric bolster: 100 percent recycled content
from post-consumer and post-industrial recycled
yarns
Sage Automotive
Interiors, Unifi
2013-14 Ford
Fusion S and SE
Series
Reduces waste, water and CO2 emissions
Reduces waste, water and CO2 emissions
Seat fabric: 100 percent recycled content from
post-consumer and post-industrial recycled
yarns
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
Seat fabric insert: 37 percent recycled content
from post-consumer and post-industrial recycled
yarns
2013-14 Ford
Fusion Hybrid and
Sport Series
Reduces consumer and industrial waste
Sage Automotive
Interiors, Unifi
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
2012 Ford Focus
Electric
Seat fabric: 100 percent recycled content from
post-consumer and post-industrial recycled
yarns
Unifi, Sage
Automotive
Interiors
Uses material from approximately 22 recycled
plastic bottles in each vehicle
Reduces consumer waste to landfill
Reduces depletion of natural resources
2011-12 Ford
Fiesta (North
America)
2011-13 Ford
Explorer XL and
XLT
Reduces consumer waste
Seat fabric: 25 percent post-consumer recycled
yarns
Aunde
Nonwoven headliner: 75 percent post-consumer
recycled yarns
Freudenberg
Carpet: 100 percent recycled content from postconsumer and post-industrial recycled yarns
Peltzer
Reduces waste, energy consumption and depletion
of natural resources
Seat fabric insert: 25 percent to 30 percent postindustrial recycled yarns
Aunde, Guilford
Reduces waste, water and energy consumption
and depletion of natural resources
IAC
Reduces energy consumption by at least 20
percent
Reduces depletion of natural resources
Reduces consumer waste
Reduces depletion of natural resources
Seat fabric bolster: 30 percent post-industrial
recycled yarns
Carpet backing (base series): carpet insulation
40 percent post-industrial recycled yarns
Reduces waste by at least 17 percent
Carpet backing (limited series): carpet insulation
25 percent to 28 percent post-industrial recycled
yarns
Reduces CO2 emissions by at least 14 percent
Reduces water use by at least 9 percent
2011-13 Ford
Econoline
Headliner fabric: 50 percent to 75 percent postconsumer recycled content
Freudenberg
2011-13 Ford
Super Duty
Headliner fabric: 50 percent to 75 percent postconsumer recycled content
Freudenberg
Seat fabric insert: 25 percent post-industrial
recycled yarns
Sage Automotive
Interiors,
Guilford, Aunde
Reduces consumer waste
Reduces depletion of natural resources
Reduces consumer waste
Reduces depletion of natural resources
Reduces waste
Reduces depletion of natural resources
Seat fabric bolster: 30 percent post-industrial
recycled yarns
2010-13 Ford
Taurus SHO
Seat fabric insert: 100 percent post-consumer
recycled yarns
Miko Fabrics
Reduces waste
Reduces energy required for yarn manufacturing
by 64 percent and manufacturing-related CO2
emissions by 60 percent
Uses only neutral, nontoxic dyes and no harmful
solvents in the fabric manufacturing process
2010-13 Ford
Taurus SEL
Seat fabric insert: 25 percent post-industrial
recycled yarns
Reduces waste
Aunde
Reduces depletion of natural resources
Seat bolster fabric: 30 percent post-industrial
recycled yarns
2010-2014
Mustang Base
Series
Seat fabric insert: 18 percent post-industrial
recycled yarns
Sage Automotive
Interiors, Guilford
Reduces waste
Sage Automotive
Interiors,
Guilford, Aunde
Reduces waste
Sage Automotive
Interiors, Aunde
Reduces industrial waste
Reduces depletion of natural resources
Seat bolster fabric: 30 percent post-industrial
recycled yarns
2010-13 Ford F-150
XL, XLT & FX4
Seat fabrics: 25 percent post-industrial recycled
yarns
Reduces depletion of natural resources
FX4 model seat fabrics are 18 percent postindustrial yarns
2013 Ford Flex SE
and SEL Series
Seat fabric insert: 35 percent post-industrial
recycled yarns
Reduces depletion of natural resources
Reduces energy consumption
2013 Ford Fusion
S and SE Series
Seat fabric bolster: 100 percent post-consumer
and post-industrial recycled yarns
Sage Automotive
Interiors, Unifi
Seat fabric: 100 percent post-consumer and
post-industrial recycled yarns
Reduces depletion of natural resources
Reduces energy consumption
Seat fabric insert: 37 percent post-consumer and
post-industrial recycled yarns
2013 Ford Fusion
Hybrid and Sport
Series
Reduces consumer and industrial waste
Uses closed-loop system for recycling
manufacturing waste
Sage Automotive
Interiors, Unifi
Reduces consumer and industrial waste
Reduces depletion of natural resources
Reduces energy consumption
Uses closed-loop system for recycling
manufacturing waste
Recycling Parts Removed During Vehicle Servicing
In Europe, we are recycling damaged parts collected by dealers. In the U.K., we are
recycling bumpers that have been damaged in accidents or replaced in service. Ford
dealers collect the bumpers, which are recycled into new bumpers and other plastic
parts. Previously, dealers had to pay to dispose of these bumpers as waste. In the
U.S., 2013 marked the 10-year anniversary of our Core Recovery Program, through
which we have been reusing and recycling parts removed at dealership service
centers for use in the production of new Ford vehicles. We have continually
expanded the number of parts that we reuse or recycle through this program. The
program works similarly to bottle-recycling programs available in many U.S. states.
Ford dealership service centers are charged a fee when they order a new part from
Ford, but this fee is refunded if the dealer recycles the old part through the Core
Recovery Program. When we collect a part from a dealership, we determine whether
it is fit for refurbishment and placement into a new Ford vehicle. Parts that can be
remanufactured are cleaned, machined and tested to meet Ford quality standards
before being used in new Ford vehicles. If a part cannot be remanufactured, we send
it to a third party where it is broken down into small pellets that are eventually
shipped back to Ford for use in the new-vehicle manufacturing process. During the
last 10 years, the program has saved approximately 120 million pounds of vehicle
waste from being buried in landfills or being sent to junkyards. In addition to reducing
waste, this program has also saved Ford money.
back to top
Renewable Materials
Ford Motor Company has a long tradition of developing and using plant-based
materials, which started with the company’s founder, Henry Ford. Mr. Ford
passionately believed in a partnership between industry and agriculture, each using
the products of the other. In the 1940s, Ford vehicles used soybean oil in plastic
body panels and paint, as well as wheat-straw-reinforced steering wheels. We
continue this legacy today through an active renewable materials research and
product development program. Ford is a recognized leader in bringing highperformance, durable, plant-based materials to millions of vehicles every year. The
average Ford vehicle uses between 20 pounds and 40 pounds of renewable
materials, depending on the vehicle size class. Almost 300 parts used across Ford’s
vehicles are derived from sources such as soybeans, cotton, wood, flax, hemp, jute
and natural rubber.
Using renewable materials in our vehicles has many environmental, economic and
performance benefits. For example:
Reduced carbon dioxide (CO2) emissions
Reduced vehicle weight, resulting in improved fuel efficiency and lower vehicle
emissions
Reduced use of petroleum and lower dependence on foreign oil
Creation of new markets for agricultural products and additional revenue streams
for farmers
Reduced manufacturing energy requirements
Reduced commodity and manufacturing costs
In 2013, we introduced several new renewable materials in Ford vehicles, all of which
resulted from extensive internal research and partnerships with material experts in
multiple industries. For example:
A new composite plastic material reinforced with rice hulls was introduced in the
wire harness of the 2014 Ford F-150. The rice hulls, which are a by-product of
rice grains, are sourced from farms in the U.S.
An industry first application of cellulose-reinforced plastic was introduced in the
2014 Lincoln MKX. This material, developed with Weyerhaeuser and Johnson
Controls, is being used to replace fiberglass reinforcement in the center console.
The cellulose fibers in this composite come from sustainably grown and
harvested trees, and related by-products. The material reduces weight by
approximately 6 percent and has a smaller carbon footprint than the glass-fiber
reinforced plastic it replaces.
A demonstration vehicle with interior fabrics using The Coca-Cola Company’s
PlantBottle® technology, which produces a plastic made from 30 percent plantbased materials. Ford researchers worked with Coca-Cola to adapt this
technology, formerly only used in plastic packaging, for use in vehicle fabrics.
The material was used for the seat fabric, headliner and door-panel inserts of a
Fusion Energi plug-in hybrid vehicle. If PlantBottle interior fabrics were migrated
across the majority of Ford’s U.S. models, it would displace nearly 4 million
pounds of petroleum-derived materials and save the equivalent of 295,000
gallons of gasoline and 6,000 barrels of oil.
Some of our other key renewable materials activities are described below.
Soy-Foam and Soy-Oil Applications
In 2007, Ford was the world’s first automaker to implement soy-based foam in seat
cushions and seat backs. Since 2011, all Ford vehicles built in North America have
soy foam in their seat cushions and backs. In addition, 75 percent of headrests
produced in North America have soy foam, and the headliner on the Ford Escape is
made from soy-based foam.
Ford currently has soy-foam seats in more than 15 million vehicles on the road, which
reduces petroleum oil usage by more than 5 million pounds annually. Life cycle
analyses that compare soy foams with traditional petroleum-based foams show a net
decrease of 5.5 pounds of CO2 per pound of soy oil used. Ford’s use of soy foam
reduces our annual CO2 emissions by 20 million pounds – the annual equivalent of
emissions from more than 1,500 typical American households. In addition, using soy
foam decreases dependence on petroleum and increases the use of renewable
agricultural commodities. Soy foam also offers the potential for cost savings as well
as insulation from petroleum product price swings.
We continue to investigate new applications for soy foam, such as for underhood and
energy-absorbing foams.
Ford and our supplier partner Recycled Polymeric Materials (RPM) continue to
expand the use of new “green” seals and gaskets that incorporate both renewable
soybean oils and post-consumer, recycled tires. This material is currently used in
eight of our vehicle lines, including the Ford Focus, Fusion, Flex and Taurus. In 2013,
the use of these greener gaskets and seals diverted approximately 112,000 pounds
of used tires from landfills and has used approximately 64,000 pounds of soybean oil.
We have introduced plant-based castor oil foam in the instrument panel of the 2012
Ford Focus and 2013 Ford Escape. The castor-oil foam, which includes more than
10 percent renewable content, provides a more sustainable interior foam solution
than petroleum-based foam. It also reduces scrap due to improved flow and
processing characteristics, is more durable than the materials it replaces, and
reduces production time by more than 40 percent.
Natural Fiber Reinforced Plastics
We use renewable, natural-fiber materials to reinforce plastic and for other
applications in vehicles. As described above, we introduced cellulose-reinforced
plastic in the 2014 Lincoln MKX, the first application of this material in our industry,
and new rice-hull-reinforced plastics in the wire harness of the 2014 Ford F-150.
Other examples of natural-fiber materials in our vehicles include:
Lignotech, a compression-molded polypropylene and wood material used in the
door panels of the European Ford Focus and Fiesta.
Kenaf, a tropical plant is used to reinforce compression-molded plastic in door
parts. The Ford Mondeo and Escape use a mixture of 50 percent kenaf and 50
percent plastic in the interior door panels. The use of kenaf reduces the weight
of the door bolsters by 25 percent, which translates into better fuel efficiency.
Wheat-straw-reinforced plastic is used in the storage bins of the Ford Flex —
the world’s first application of this material. The use of wheat-straw-reinforced
plastics in the Flex reduces our petroleum usage by some 20,000 pounds and
our CO2 emissions by about 30,000 pounds annually.
Developing Future Renewable Materials
We continue to actively research and develop new renewable materials and
applications at Ford’s research centers around the world, and through partnerships
with automotive suppliers and non-automotive partners. Some of our key research
partnerships are outlined below.
We are continuing to work with the Plant PET Technology Collaborative (PTC), a
partnership with The Coca-Cola Company, H.J. Heinz Company, NIKE and
Procter & Gamble to accelerate the development and use of 100 percent plantbased PET materials. The overall goals of the partnership are to research and
develop commercial solutions for PET plastic made entirely from plants, and to
drive the development of common methodologies and standards for the use of
plant-based plastic, including life cycle analyses and universal terminology.
Ford has forged a new partnership with the World Wildlife Fund along with The
Coca-Cola Company, Danone, H.J. Heinz Company, Nestle, NIKE, Procter &
Gamble and Unilever to launch the Bioplastic Feedstock Alliance (BFA). As the
BFA’s only automaker, Ford will work alongside other member brands to drive
environmentally responsible, socially beneficial and economically viable
production of bioplastic feedstock. Through the Alliance, Ford will strengthen its
long-standing commitment to the environment by advancing research and
development of bioplastics for use across its vehicle lineup.
In conjunction with Ohio State University, Ford Research has initiated a project to
develop sustainable sources of materials to replace synthetic rubber. We are
looking at two sources – dandelion root and guayule (a plant grown in the
Southwest U.S.) – as possible replacements for natural and synthetic rubber in
our plastic and rubber parts. Ford is continuing to participate in a university- and
industry-based collaborative effort called the Program of Excellence in Natural
Rubber Alternatives, which we joined in 2012, to investigate and develop new
technologies related to alternative sources for rubber and latex.
Ford has also pioneered the use of modified soy oil in synthetic rubber, as a
replacement for petroleum oil. This uses a Ford-patented technology to replace
part of the petroleum oil with soy or modified soy oil in rubber formulations. It
does not affect the base rubber material. Through funding provided by the
United Soybean Board, Ford scientists have been researching the use of
renewable oils in rubber formulations. Soy-based rubber parts – such as radiator
deflector shields, air baffles, cup-holder inserts and floor mats – are under
consideration for future Ford vehicle programs.
back to top
Lightweight Materials
We are actively pursuing the development and use of cutting-edge materials –
including high-strength steels, lightweight metals such as aluminum and magnesium,
and composite materials – to reduce the weight of our vehicles and improve their fuel
economy without compromising safety or performance. For example, in 2014 we will
introduce an all-new F-150 that makes extensive use of high-strength steels and
aluminum. For more information on our use of lightweight materials, please see
Weight Reductions in the Sustainable Technologies and Alternative Fuels plan
section.
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Home
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Glossary
corporate.ford.com
SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
What is in a Vehicle?
Choosing More
Sustainable Materials
Improving Vehicle
Interior
Environmental Air
Quality and
Choosing AllergyTested Materials
Eliminating
Undesirable Materials
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Improving Vehicle Interior Environmental Air Quality and
Choosing Allergy-Tested Materials
As part of our effort to deliver vehicles that are safe, green, smart and high
quality, Ford is proactively addressing society’s growing concern about
vehicle interior environmental quality, including air quality and allergens.
Consistent with our One Ford global integration plan, a global crossfunctional team at Ford focuses on selecting interior materials to reduce
allergens and volatile organic compounds. This team is committed to
investigating and developing comprehensive global approaches and
strategies to address issues relating to vehicle interior air quality. The
team has established global design guidelines for materials and filtration,
and is migrating those guidelines across Ford’s product lines.
We are developing a set of vehicle interior air quality (VIAQ) specifications that
require the consideration of the air quality and allergen impacts of the materials and
components in our vehicles. Under this standard, engineers test materials used on
components with direct skin contact for allergy issues. The complete VIAQ standards
include requirements for fogging, odor, aldehydes, substances of concern, total
carbon at the component level and air filtration. Many vehicles are also equipped with
high-performance pollen filters to prevent allergenic pollens from entering the vehicle.
Initially, the requirements were applied to European-based vehicles, and we are now
phasing them into the U.S. We plan to implement them in our South American and
Asia Pacific Africa operations in the future.
Looking ahead, we continue to monitor emerging requirements in all regions, and
anticipate challenges with material selection, testing and development.
The following graphic shows our overall approach to improving vehicle interior
environmental quality, including our allergen and VIAQ specifications.
End of Life
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Looking ahead, we are researching ways to use in-vehicle communication systems to
help drivers monitor and maintain their own health and wellness. We want to change
the paradigm that in-car connectivity systems such as SYNC® can only be used for
information and entertainment purposes. We recently introduced an Allergy Alert®
app for Ford SYNC AppLink™ that allows drivers to check current and upcoming
Ford Around the
World
pollen and other health-risk conditions with simple voice commands while keeping
their hands on the wheel and eyes on the road. This app came out of research Ford
began in 2012 to assess in-car health and wellness-connected services that could
work with SYNC, such as medical device connectivity, cloud-based health
management services and mobile app integration. As part of this research, we are
also working with Microsoft, Healthrageous and BlueMetal Architects to develop
additional systems that extend health management into the personal vehicle in a
nonintrusive fashion.
We are also working on systems that can use Ford’s hands-free SYNC
communication technology to capture biometric and vehicle data as the basis for
real-time health and wellness advice and monitoring. For example, a driver could
provide voice inputs, detailing important aspects of his or her health routine – such as
the number of glasses of water consumed during the day, or what pills have been
taken. Working with partner companies, the data received from the driver can be
uploaded into the driver’s approved health data cloud and processed with other
health data to create visual reports the driver can access after having left the vehicle.
As part of our efforts to deliver healthy vehicle interiors, we are also researching
microbial populations on vehicle interior surfaces with the goal of creating a cleaner,
more aesthetically pleasing environment for our customers. Microscopic organisms,
including mold and mildew, can spread over a variety of surfaces, leading to
discoloration and even unpleasant odors. We worked with a team from the University
of Michigan to evaluate the concentration and growth of microbes in vehicles. After
identifying the hot-spot locations for microbial growth, we are now developing and
testing part-coating formulations that could resist and potentially even reverse
microbial growth, including silver-ion, ammonium salt and polyolefin wax with a nanosilver coating. Parts with the antimicrobial-treated coating are now undergoing realworld testing in a number of Ford development vehicles, and the coating is being
evaluated for potential use in future Ford vehicle programs.
Home Climate Change and the Environment Greening Our Products Sustainable Materials Improving Vehicle Interior Environmental Air Quality and Choosing Allergy-Tested Materials
© 2014 Ford Motor Company
Home
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Downloads
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Glossary
corporate.ford.com
SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
For more than 20 years, our Restricted Substance Management Standard
has spelled out materials to be avoided or eliminated in Ford operations,
and in the parts and materials provided by suppliers. This and other
materials-management tools are helping us to meet and exceed customer
expectations and ensure compliance with regulations.
Non-CO2 Tailpipe
Emissions
Sustainable Materials
What is in a Vehicle?
Choosing More
Sustainable Materials
Improving Vehicle
Interior
Environmental Air
Quality and Choosing
Allergy-Tested
Materials
Eliminating
Undesirable
Materials
End of Life
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Related links
This Report
Materials Management
External Websites
REACH
On this page
Eliminating Mercury, Chromium and Lead
Reducing Undesirable Chemicals
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
People
Eliminating Undesirable Materials
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Eliminating Mercury, Chromium and Lead
Ford has eliminated the use of mercury-containing components, which can pose
problems at the end of a vehicle’s life. In 2001, we eliminated mercury-containing
switches, which accounted for more than 99 percent of the mercury used in our U.S.
vehicles. Since that time, we have continued to focus on mercury reduction,
eliminating mercury in navigation system screens and family entertainment system
screens, and reducing the use of mercury in high-intensity discharge headlamps. All
Ford and Lincoln vehicles in all of our operating regions are now mercury free.
In addition, we helped to forge a collaboration between the U.S. Environmental
Protection Agency (EPA), states, auto dismantlers, auto-scrap recyclers, steelmakers
and environmental groups to recycle mercury switches from end-of-life vehicles. This
effort was rolled out across the U.S. in 2007 and now has more than 9,400
participants joining the effort from the recycling industry. By the end of 2013, more
than 6 tons of mercury from these switches had been recovered. An online database
tracks the number of participants in the program as well as the number of switches
collected by each state.
In Europe, an EU End-of-Life Vehicle Directive and a Battery Directive prohibit the
use of the heavy metals lead, cadmium, hexavalent chromium and mercury, with
limited exceptions. These regulations also include broad manufacturer responsibility
for disposing of vehicle parts and substances, including taking vehicles back without
charge for disposal and recycling requirements. This legislation has triggered similar
regulatory actions around the globe, including, for example, in China and Korea and
possibly in India in the near future. Ford is complying with all of these regulations.
Hexavalent chromium – “hex chrome” for short – is a corrosion coating (used, for
example, on nuts, bolts and brackets in cars and trucks) that the U.S. Occupational
Safety and Health Administration lists as a potential lung carcinogen. We did not wait
for global regulations banning the use of hex chrome to take effect: We phased out
its use worldwide. By 2007, Ford eliminated all hex-chrome-containing parts in
Europe and North America. Replacement coatings have been thoroughly tested to
ensure that they meet Ford’s performance requirements.
In North America, Ford has also completed the transition away from lead wheel
weights. In addition, Ford’s Customer Service Division no longer offers lead wheel
weights for sale to dealers, offering steel wheel weights instead.
Ford has joined the U.S. Environmental Protection Agency and other stakeholders in
a commitment to reduce the use of lead in wheel weights through participation in the
National Lead-Free Wheel Weight Initiative. Through this initiative, Ford has shared
its experience with lead wheel weight phase-out with aftermarket wheel balancers,
and encourages all stakeholders to discontinue the use of lead in wheel weights.
In mid-2003, Ford of Europe phased out lead in valve seats in all new vehicle models
approved for launch in the European Union. Also in Europe, we phased out the use
of lead wheel weights and reduced the lead content in aluminum in new and serviced
Ford Around the
World
vehicles in mid-2005, and phased out lead in pyrotechnic initiators by mid-2006. We
further reduced the lead content in aluminum in 2008. A study by the Oeko Institute
in Germany calculated that, between 2000 and 2005, life cycle emissions from lead
had been reduced by 99.6 percent, from hexavalent chromium by 99.99 percent and
from cadmium by 96 percent in Europe.
Reducing Undesirable Chemicals
Ford is one of the first automotive companies to begin efforts to reduce a range of
undesirable chemicals that are monitored by the EU, U.S. and Canadian
governments. These chemicals include hexabromocyclododecane (HBCDD), a
chemical that has been identified as a substance of concern under the European
Union’s REACH regulations (Registration, Evaluation, Authorization and restriction of
CHemicals). Ford is also working to reduce decabromodiphenyl ether (decaBDE),
another substance of concern that the U.S. EPA and Canadian EPA have proposed
to regulate. Ford is working to eliminate these substances ahead of the timelines
defined by governmental regulations by working with suppliers to develop new and
“greener” alternative materials that will make our products more environmentally
friendly. Ford is also leading industry efforts to eliminate undesirable substances by
chairing several industrial association working groups on this topic including the U.S.
Council for Automotive Research Substances of Concern Committee and the
Automotive Industry Action Group Chemical Management and Reporting Group. We
are also collaborating with global automotive manufacturers and suppliers to develop
strategies and plans to eliminate undesirable chemicals across the automotive
industry.
More and more countries are adopting chemical and substance-of-concern
regulations like REACH. Turkey and Romania adopted their own versions of REACH
in 2009; China adopted its own version in October 2010. In 2011, Japan adopted
REACH-like regulations to manage their chemicals. South Korea adopted REACH
regulations in 2013 and will begin implementation in 2015. In the U.S., proposed
legislation to overhaul the Toxic Substances Control Act is currently under
consideration in Congress. The state of California finalized a Safer Consumer
Products law, which took effect in 2013. And in January 2009, the United Nations
implemented regulations requiring a globally harmonized system of classification and
labeling of chemicals.
Regulatory requirements for the phase-out of undesirable chemicals need to be
prioritized and implemented in a workable manner. Government and industry
resource constraints mean that not all chemicals of concern can be addressed at
once. Moreover, manufacturers and suppliers need adequate lead time to identify
replacement substances that are more environmentally friendly than the ones they
replace, and also to design and engineer components that incorporate these new
substances. Ford will continue to work with regulatory agencies to help develop rules
that target the highest-priority chemicals first, and that drive steady progress toward
the elimination of chemicals of concern in an effective and efficient manner.
For more on Ford’s efforts to manage materials and chemicals, please see the
Materials Management section.
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
What is in a Vehicle?
Choosing More
Sustainable Materials
Improving Vehicle
Interior
Environmental Air
Quality and Choosing
Allergy-Tested
Materials
Eliminating
Undesirable Materials
End of Life
Electrification: A Closer
Look
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Vehicle Safety
Supply Chain
People
Ford Around the
World
End of Life
Automobiles are one of the most highly recycled consumer products in the
world. All vehicles contain parts and materials – particularly iron, steel and
aluminum – that can be recovered at the end of their useful lives. In North
America, about 95 percent of vehicles that go out of registration are
processed by a dismantler or scrap metal recycling facility, with
approximately 86 percent of the vehicle by weight recovered for reuse,
remanufacturing or recycling.
In theory, end-of-life vehicles are more than 95 percent recoverable. In practice,
however, the cost in energy and labor to recover the final fractions often exceeds the
value of the materials, and recent independently reviewed environmental studies
suggest that such efforts offer no value to the environment. Ford focuses on
achieving the highest economically viable and environmentally sound recovery
percentage through a number of means, including selection of materials, labeling and
providing information to dismantlers on materials and methods for treatment.
In the EU, automakers are required by EU Directive 2000/53/EC to ensure a cost-free
take-back of vehicles (that they put on the market) at the end of their lives. This
directive also requires that end-of-life vehicles (ELVs) are treated in an
environmentally responsible manner. Since 2002, Ford has been at the forefront of
providing return networks in the EU member states that have established regulations.
Ford now has ELV take-back and recycling networks for Ford brand vehicles in 19
EU markets and participates in collective ELV recycling systems in another 10. Ford
was the first major manufacturer in the U.K. to put in place a comprehensive plan that
met the European Commission’s ELV Directive. By working with Cartakeback.com,
Ltd., we have a network of nearly 230 facilities providing unrivaled convenience to
the last owner for the professional take-back, receipt and treatment of end-of-life
vehicles.
In May 2007, Ford became one of the first European automakers to be certified in
compliance with ELV requirements by demonstrating to external authorities that the
Ford processes properly manage the reusability, recyclability and recoverability
aspects of vehicles. In 2014, this certification was extended by another two years and
now comprises all of Ford Motor Company operations globally. All Ford vehicles
marketed in Europe are now certified as reaching recyclability of 85 percent and
recoverability of 95 percent. An increasing number of vehicle models produced and
designed in the U.S. are also following this approach. For example, all U.S. models
exported to South Korea are providing self-certification documents meeting the 85
percent to 95 percent recoverability requirement.
Ford has participated in research into alternative treatments for end-of-life vehicles.
Most of the plastic, foam and other nonmetal vehicle materials end up being
shredded. Most of this “automotive shredder residue” (ASR) ends up going to landfill.
We have been working to assess the environmental impacts of burning ASR for
energy. Together with other European automotive manufacturers, we sponsored a
fully ISO 14040-compliant life cycle assessment that showed that – from a purely
environmental point of view – using recycled ASR for energy recovery is as beneficial
as recycling it.
Home Climate Change and the Environment Greening Our Products Sustainable Materials End of Life
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Ford’s Electrification
Strategy
Comparing
Electrification
Technologies
BEV Technology
Overview
PHEV Technology
Overview
Living the Electric
Lifestyle
Maximizing the
Environmental
Benefits of Electrified
Vehicles
Improving Electrified
Vehicle Affordability
Battery Technologies
Improving the Electric
Vehicle Ecosystem
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Electrification: A Closer Look
Consumer interest in and demand for electrified vehicles (EVs) – which
include hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles
(PHEVs) and pure battery electric vehicles (BEVs) – have been growing.
And recently, the rate of growth has increased significantly.
From 2000 to 2011 (i.e., the first 11 years that HEVs were available from major
automakers in the U.S.), sales of EVs grew to just 2 percent of the total U.S.
passenger vehicle market. But in 2012 and 2013, the market for EVs doubled; it now
totals approximately 4 percent of U.S. passenger vehicle sales.
To meet this growing demand, most major automakers now offer some form of
electrified vehicle. Ford offers six models, including three HEVs, two PHEVs and one
BEV, as part of our “power of choice” strategy for delivering leading fuel economy for
consumers regardless of what type of vehicle or powertrain technology they prefer.
Sales of Ford’s EVs grew substantially in the past year. In 2013, Ford sold nearly
88,000 EVs, a record number for Ford. Also in 2013, Ford’s share of the overall EV
retail market was 14.3 percent, up from 6.5 percent in 2012. Ford’s EVs are also
making a significant contribution to reducing carbon emissions. As of late April 2014,
owners of Ford’s plug-in electric vehicles, including the Focus BEV and Fusion and
C MAX Energi PHEVs, had driven approximately 114 million all-electric miles,
resulting in an approximately 8 million kg reduction in carbon dioxide (CO2)
compared to gasoline-powered miles1.
Utilities are also working to understand how to provide power to plug-in vehicles in a
way that is more effective in meeting consumer needs, more efficient for electricity
providers and more environmentally sound. And a variety of organizations are
developing infrastructure for charging vehicles at homes, at work and in other public
places.
Why the rise in interest and activity in EVs? As gas prices remain high, consumers
are increasingly interested in alternative and less-expensive fueling options, such as
electricity. In addition, the cost of EVs continues to come down, due in part to
technology advances and increasing production volumes. Other benefits of EVs can
include lower greenhouse gas (GHG) emissions during vehicle use, increased use of
domestic energy sources, decreased pressure on petroleum stocks and reduced
urban air pollution. With the advanced information technologies and “smart grids,”
electrified automobiles can even improve the efficiency of the power grid – thereby
lowering electricity costs – and facilitate the use of renewable energy sources, such
as wind and solar.
Still, many challenges remain. For example, even though the purchase prices of EVs
(especially HEVs) are beginning to become more competitive, the price premium
over conventional vehicles remains significant. In addition, consumers continue to
have concerns about the driving range of BEVs. And for EVs to achieve their full
potential to cut lifecycle automotive GHG emissions, low-carbon electricity generation
must make up a greater part of the total energy supply, and electric vehicles must
become functioning parts of smart grids. Also, battery technologies are still evolving,
and the cost of new-generation batteries remains high. We are also assessing
supply-chain issues associated with the materials needed to manufacture batteries,
including the availability of lithium and rare earth elements. Furthermore, customer
demand for EVs must continue to grow for these vehicles to have a significant effect
on overall transportation-sector emissions.
Voice: John Fleming
We discuss all of these issues in more detail throughout this section, which provides
an overview of Ford’s electrification strategy. The section also compares different
electrification technologies and their environmental benefits. For more detail on
Ford’s electric-vehicle technologies and other fuel-efficiency, advanced powertrain
and alternative-fuel technologies, please see the Sustainable Technologies and
Alternative Fuels Plan.
LIVING THE ELECTRIC LIFESTYLE
To help drivers make the transition to
electric vehicles (EVs), and get the most
out of their EVs, we are offering more
than just the vehicle. We are delivering a
total electric vehicle lifestyle.
1. This CO2 reduction value is a “net” well to wheels value based on the reduction in CO2
emissions resulting from the greater efficiency of the electric versus the gasoline engine. But it
also accounts for the fact that the grid electricity that is being used to recharge the vehicles
also produces upstream CO2 emissions. All-electric miles driven are calculated from data
collected through the MyFord Mobile database.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Ford’s Electrification
Strategy
Comparing
Electrification
Technologies
BEV Technology
Overview
PHEV Technology
Overview
Ford foresees a future that includes different types of electrified vehicles
(EVs), depending on customers’ needs. There will not be a one-size-fits-all
approach, but a diverse and smart range of applications of different types
of electrified vehicle technologies. Our strategy includes the following
elements.
On this page
“Power of Choice”: Bringing a Range of Electrified Vehicles to Market
Using Global Platforms
Delivering a Complete Electrified-Vehicle Lifestyle
Improving the Electric Vehicle “Ecosystem”
Bringing EVs to Market Thoughtfully
“Power of Choice”: Bringing a Range of Electrified Vehicles to
Market
EVs are an important part of Ford’s overall sustainability strategy and delivering on
our commitment to reduce the carbon dioxide (CO2) emissions of our fleet. We are
pursuing an aggressive electrified-vehicle strategy that we call “power of choice.” We
believe that offering a range of electrified vehicles is the best way to reduce CO2
emissions, deliver leading fuel economy across our lineup and meet different
customers’ transportation needs.
To do this, we are electrifying global vehicle lines rather than limiting development to
a single, special electrified vehicle model. This allows our customers to choose from
a variety of electrified vehicle powertrains – including hybrid electric vehicles (HEVs),
plug-in hybrid electric vehicles (PHEVs) and full battery electric vehicles (BEVs) – in
a range of vehicle segments, including sedans, utility vehicles and luxury vehicles.
Living the Electric
Lifestyle
Maximizing the
Environmental
Benefits of Electrified
Vehicles
Improving Electrified
Vehicle Affordability
Battery Technologies
Improving the Electric
Vehicle Ecosystem
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
People
Ford’s Electrification Strategy
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Supply Chain
Ford Fusion Hybrid, Lincoln MKZ Hybrid, and Ford C MAX Hybrid
In the U.S., we offer three HEVs: the Ford Fusion Hybrid, the Lincoln MKZ Hybrid and
the new C MAX Hybrid. In 2014, we plan to introduce a hybrid version of Ford
Mondeo in Europe. These HEVs are ideal for customers who cover a range of
distances in varied driving conditions. The most significant benefits come under
urban stop-and-go driving conditions, in which braking energy is stored and reused.
But these HEVs should also appeal to drivers who do a mix of city and highway
driving. For more information about our hybrid vehicles and technology, please see
the Hybrid Electric Vehicles section.
Related links
Ford Websites
Plug into Ford
Ford Around the
World
Ford Focus Electric
In 2012, we launched the Focus Electric, a BEV version of the new Ford Focus, to
retail customers in North America. We introduced this vehicle in Europe in 2013. By
using innovative technologies, the Focus Electric can be fully charged in under four
hours. The Focus Electric has an EPA-certified driving range of 76 miles on a single
charge and can go up to 100 miles on a charge depending on driving habits. (The
average driver in the U.S. drives approximately 45 miles a day, according to the
Bureau of Transportation Statistics.) For more information about our battery electric
vehicles and technology, please see the Battery Electric Vehicles section.
Ford C MAX Energi and Ford Fusion Energi
In North America, we also sell two PHEVs: the C MAX Energi, launched in 2012, and
the Fusion Energi, a plug-in hybrid version of our all-new Fusion that launched in
early 2013. For more information about our PHEVs and technology, please see the
Plug-In Hybrid Electric Vehicles section.
All of our electrified vehicles use state-of-the-art lithium-ion batteries, as discussed in
the Battery Technologies section.
Sales of our electrified vehicles are increasing, and Ford is the second-leading seller
of electrified vehicles in the U.S. For calendar year 2013, we held 14.3 percent
market share in the U.S. EV market, up from approximately 6.5 percent in 2012. In
2013 we sold 87,776 total EVs – a record number for Ford. EVs accounted for 3.5
percent of total company sales, up from 1.6 percent in 2012.
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Using Global Platforms
We are basing our EV products on our highest-volume global platforms. This
approach offers tremendous opportunities for production economies of scale. For
example, the Focus Electric, C MAX Energi and C MAX Hybrid are based on
Ford’s next-generation compact, or “C-car” platform, and are being built alongside
gas-powered Focus models at Ford’s Michigan Assembly Plant. This plant is the first
in the world to build vehicles with five different fuel-efficient powertrain technologies
on the same line.
Globally, we expect to build as many as 2 million vehicles per year on the C-car
platform. The new Fusion Hybrid and the Fusion Energi PHEV are based on our
global mid-sized platform. This flexibility allows us to switch production between
different vehicles as needed to meet changing consumer demand. We also share
many of the electrified components between the different vehicles. These strategies
are key to making electrified vehicles affordable.
back to top
Delivering a Complete Electrified-Vehicle Lifestyle
EVs have many advantages for consumers. But they may sometimes require owners
to adjust their travel routines and driving habits, and may cause some new
considerations to arise in regard to how a driver uses a car. For example, BEV
drivers have to plan for their car to have enough charge to get to the next destination.
BEV and PHEV drivers have to consider where they will charge their vehicles. Even
HEV drivers can make changes to their driving routines to maximize the efficiency of
their vehicles. To help drivers make the transition to EVs and get the most out of their
EVs, we are offering more than just the vehicle. We are delivering a total electrifiedvehicle lifestyle.
In the U.S., our electrified vehicles have advanced in-vehicle communications and
innovative applications for wireless devices that help drivers maximize the efficiency
and range of their vehicles. Our tools for BEVs and PHEVs also help drivers to find
charging stations along their planned routes, and advise how far they can go until the
next charge based on their own driving style. For example, our MyFord Mobile™ app,
developed using MapQuest® and PlugShare technology, allows owners to control
charging and other in-vehicle operations remotely. The app can “wake up” to preheat
or precool the cabin while the car is plugged in, to help reduce battery usage for
these energy-intensive functions. Owners can use MapQuest to find their way to a
new destination and PlugShare to find public recharging stations. We have also
developed a comprehensive approach to vehicle charging that makes it fast, easy,
affordable and environmentally responsible. Our goal is to deliver EVs that are as
engaging, easy to use and empowering as other forms of consumer electronics like
smartphones.
back to top
Improving the Electric Vehicle “Ecosystem”
The development and diffusion of EV technologies is a global challenge. It will take a
collaborative approach of automakers, battery producers, suppliers, fuel producers,
utilities, municipalities, educators and researchers, as well as policy makers, opinion
shapers and consumers, to help us make the transition and realize the full benefits of
electrification. We are collaborating with all of these players to develop an “electric
vehicle ecosystem” that supports and enhances the operation of EVs and increases
their benefits to customers and the environment.
Ford’s plan calls for strategic partnering with key suppliers who bring technical
expertise, financial solidity and collaborative spirit. We believe that working with a
range of partners will allow us to gain greater understanding of the connectivity of
vehicles to the electric grid, promote the necessary infrastructure and bring down the
costs of the technology to make it more accessible for consumers. We are partnering
with companies that are already the best in their fields, instead of attempting to
recreate products, services and technologies internally, to offer customers the best
possible suite of electrified vehicle-related products, services and technologies. For
example, we are working with municipalities across the U.S. to help them develop
infrastructure to support EVs including public charging stations. And, we are working
with a coalition of other automotive manufacturers and other stakeholders to develop
technologies, standards and cost efficiencies to commercialize EVs.
In January 2013, Ford launched the MyEnergi Lifestyle project, a collaboration with
representatives of the consumer-appliance, renewable-energy and powermanagement industries to demonstrate how plug-in vehicle technology can be applied
across household appliances and renewable energy generation for an energy- and
money-saving lifestyle. Current partners include Whirpool, Easton, SunPower and
Georgia Institute of Technology. Please see the longer “Improving the Electric
Vehicle Ecosystem” for more information on our efforts in this area.
back to top
Bringing EVs to Market Thoughtfully
Ford is taking a proactive approach to making PHEVs and BEVs successful in the
marketplace including efforts to help customers and dealers better understand the
technology. For instance, we have developed extensive training materials to educate
dealers’ sales personnel on the unique features and functionality of electric vehicles
so that they are able to assist customers with their purchase decisions. As part of
these preparations, dealers who sell BEVs and PHEVs are required to install two EV
charge stations at their facilities – one in the service area and another in the
customer-facing area. These dealers are also participating in a “green dealer on-site
facility assessment” to identify energy- and cost-saving opportunities, with a goal to
improve energy efficiency, lower operating expenses and reduce the dealership’s
carbon footprint. For more information on our “Go Green” dealer initiative, please see
the Dealers section.
We have also developed websites, videos and brochures to help consumers
understand our EV offerings and incorporate BEVs and PHEVs into their lifestyle. For
example, our ”green vehicles” website helps consumers understand the key features
of and differences between electrified vehicle options, and our www.plugintoford.com
site helps customers understand how to get the most from their electric vehicle. We
have also developed videos on vehicle features such as MyFord Mobile, how to
charge the vehicle or set the charge time, and how to have a charging station
installed.
As part of our collaboration with dealers, utilities and local governments, Ford is
helping to develop consumer outreach and education programs as well as share
information on charging needs and requirements to ensure that the electrical grid can
support customers’ needs. For example, we launched a “Go Further” test drive tour in
17 U.S. markets as part of this effort. This tour promotes Ford’s electric-vehicle
strategy, solidifies our collaborations with local utilities and municipalities to make
BEVs and PHEVs a success, and educates consumers about what to expect from
electrified automobiles and what is needed from the public and private sector to
support this new technology, all while giving them the opportunity to test-drive a Ford
vehicle with fuel-efficient technology. In 2013, we also held consumer education
events in key BEV and PHEV markets around the country; some were stand-alone
Ford events and some were larger sustainable-lifestyle events in which we
participated. These consumer education events included educational exhibits about
Ford’s electrified-vehicle offerings, the benefits of BEVs and PHEVs, and recharging
options, as well as live demonstrations of the MyFord Mobile technology and the
opportunity to test-drive Ford vehicles.
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Ford’s Electrification
Strategy
Comparing
Electrification
Technologies
BEV Technology
Overview
PHEV Technology
Overview
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Comparing Electrification Technologies
Electrified vehicle (EV) technologies range from conventional gas-engine
vehicles with a start-stop function (sometimes referred to as micro
hybrids), to hybrid electric vehicles (HEVs), plug-in electric vehicles
(PHEVs), and battery electric (or “all-electric”) vehicles (BEVs).These
technologies offer a range of benefits that can vary with driving conditions.
We believe it is important to offer customers a range of fuel-efficient and
reduced-emission vehicles, including efficient traditional gas-powered
vehicles and electrified vehicle options. We are also committed to helping
customers understand the relative advantages of different vehicle options
based on their driving needs. We call this approach the “power of choice.”
In a recent national survey, we found that nearly half of Americans are confused
about green vehicle options, with 46 percent not knowing the difference between a
hybrid, plug-in hybrid and all-electric vehicle. This Sustainability Report is one of the
key mechanisms we use to inform customers about the different electrified vehicle
options. Ford also has a website explaining different fuel-efficient and alternative
powertrain vehicles including EVs to help consumers understand the key features of
and differences between electrified vehicle options. And, we explain the range of
interactive tools available to drivers of our electrified vehicles on our
www.plugintoford.com website. We are also reinforcing our power-of-choice product
offerings through a “Go Further” tour that helps consumers learn more about
electrified vehicles in an engaging, interactive atmosphere. Through all of these
communication channels, we seek to help customers decide what vehicle technology
is best for them.
The table below provides a generalized overview of the relative benefits and impacts
of these different electrified vehicle technologies, based on typical compact C-class
vehicles similar to those Ford currently offers (e.g., the Ford Focus, C MAX Hybrid,
C MAX Energi and Focus Electric). Because no single Ford model is available with
all of these alternative propulsion concepts, these values are approximate for
comparison purposes only and do not reflect values for actual products.
Living the Electric
Lifestyle
Maximizing the
Environmental
Benefits of Electrified
Vehicles
Conventional Internal
Combustion Engine
Vehicle (ICEV)
Conventional ICEV
with Stop-Start
Technology1
Technology overview
Traditional gas or
diesel engine.
Ideal driving
conditions
Flexible for a wide
range of uses.
Improving Electrified
Vehicle Affordability
Battery Technologies
Improving the Electric
Vehicle Ecosystem
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Hybrid Electric Vehicle
(HEV)
Plug-In Hybrid Electric
Vehicle (PHEV)
Battery Electric
Vehicle (BEV)
Traditional gas or
diesel engine and
powertrain with
manual and automatic
transmissions with
stop-start capability,
which shuts down the
engine when the
vehicle is stopped and
automatically restarts
it before the
accelerator pedal is
pressed to resume
driving. Smart
regenerative brake
recharging improves
fuel economy.
Uses both an internal
combustion engine
and an electric motor.
Can run exclusively
on battery power,
exclusively on gas
power or on a
combination of both.
Also has stop-start
capability and
regenerative braking.
Uses a high-capacity
battery that can be
charged from an
ordinary household
120-volt (V) outlet or a
240V charging station.
When the battery is
depleted, the PHEV
runs like a regular
HEV.2
Uses only a batterypowered electric
motor, no gas or
diesel engine. Runs
entirely on electricity
from batteries, which
can be charged from
household outlets or
specialized charging
stations.
Flexible for a wide
range of uses.
Improved fuel
economy in urban
driving.
Flexible for a wide
range of uses.
Excellent urban fuel
economy and
improved highway fuel
economy.
Flexible for a wide
range of uses.
Dramatically improved
fuel economy.
Suitable for customers
who have access to a
120V outlet or 240V
charging station at
home and/or the
office. Can provide
Ideal for customers
with access to a
charging station at
home or work who
have shorter,
predictable daily trips
of less than 80 miles
(between charges).
approximately 20
miles in pure electric
mode, but is flexible
for longer trips as
well.
Technology Benefits/Costs Based on a Typical Compact or “C-class” Sedan3
Fuel economy4
˜31 mpg
˜32 mpg
˜40 mpg5 combined
city and highway
88 MPGe6 (combined
city and highway) in
electric mode. ~38
MPG using gasoline
in hybrid mode.
105 MPGe7
Range on
tank/charge8
˜420 miles/tank
˜430 miles/tank
˜580 miles/tank
˜550 miles on
combined gas and
electric power. More
than 1,000 miles
between visits to a
gas station in typical
use.
Up to 76 miles on a
charge
Fueling/charging time
Minutes
Minutes
Minutes
Minutes for gasoline;
2.5 hours with a 240V
outlet and 7 hours
with a 120V outlet.
Up to four hours with a
240V outlet if
equipped with a 6.6
kW charge port
Well to tank10
˜50 g/km
˜50 g/km
˜40 g/km
˜40 g/km
n/a
Tank to wheels11
˜165 g/km
˜160 g/km
˜130 g/km
˜135 g/km
n/a
Electricity
generation12
n/a
n/a
n/a
170 g/km
140 g/km
Total CO213
˜215g/km
˜210 g/km
˜170 g/km
˜175 g/km14
˜140 g/km
Annual fuel cost
˜$1,200–1,90015
˜$1,200–1,90016
˜$900–1,50017
˜$750–$1,050 ($500–
$800 for gasoline +
$250 for electricity)18
˜$45019
CO2 emissions9
1. Some automakers consider this a form of hybrid vehicle. However, Ford views and is implementing these technologies as part of our strategy to
improve the fuel economy of conventional internal-combustion engine vehicles. We assume start-stop technology can provide up to 6 percent fuel
economy improvement in city driving.
2. Another type of PHEV, often called an Extended-Range Electric Vehicle, runs entirely on battery power until the battery is depleted, and then the
onboard gas-powered engine runs to recharge the battery. The wheels are driven only by the electric motor, and the engine’s sole purpose is to
recharge the battery.
3. These numbers are for comparison purposes only. They are based on modeling and testing calculations and do not necessarily represent the
numbers that would be achieved in real-world driving conditions, nor do they represent actual products that Ford currently makes or may produce.
4. The internal-combustion engine fuel-economy estimate is based on the calculation used by the U.S. Environmental Protection Agency to develop
combined fuel-economy (city/highway) values for the labels affixed to new vehicles. The combined fuel-economy value is intended to represent the
approximate fuel economy that most consumers can expect based on a typical mix of city and highway driving. Estimates for the other technologies
are based on the metro-highway drive cycle used for the U.S. fuel-economy regulations. Fuel-economy calculations for all of the technologies are
based in U.S. gallons and on U.S. drive cycles.
5. In general, HEVs deliver approximately 30–40 percent better fuel economy than comparably sized non-hybrids.
6. MPGe or miles per gallon equivalent for electric vehicles is calculated based on the 33.7 kWh energy content of a gallon of gasoline.
7. MPGe or miles per gallon equivalent for electric vehicles is calculated based on the 33.7 kWh energy content of a gallon of gasoline.
8. All estimates are based on a 13.5-gallon tank except for the BEV, which has no fuel tank.
9. In vehicles using internal combustion engines, the fuel feedstock is assumed to be E10, petroleum gasoline blended with 10% ethanol by volume.
10. Well-to-tank emissions represent the CO2 generated by excavating feedstocks and producing and distributing the fuel.
11. Tank-to-wheels emissions represent the CO2 generated by burning the fuel in the vehicle.
12. Electricity generation represents the CO2 emitted by excavating feedstocks and generating and transmitting electricity, on average for the U.S. grid.
13. Total CO2 is the sum of the well-to-tank, tank-to-wheels and electricity generation emissions. The PHEV total CO2 emissions are weighted by the
share of miles traveled in electric and gasoline modes.
14. Total CO2 for the PHEV assumes an all-electric range of 20 miles and a utility factor of 48 percent (SAE J2841). The utility factor indicates the
percentage of distance the vehicle is driven using electricity.
15. Based on 12,000 miles/year, 31 mpg and $3–5/gallon.
16. Based on 12,000 miles/year, 32 mpg and $3–5/gallon.
17. Based on 12,000 miles/year, 40 mpg and $3–5/gallon.
18. Based on 12,000 miles/year, 48 percent in electric mode at 2.7 miles/kWh (EPA 37 kWh/100 miles, combined) and 12 cents/kWh, and 52 percent in
gasoline-engine mode at 38 mpg and $3–5/gallon.
19. Based on 12,000 miles/year, 3.1 miles/kWh (EPA 32 kWh/100 miles, combined) and 12 cents/kWh.
Home Climate Change and the Environment Greening Our Products Electrification: A Closer Look Comparing Electrification Technologies
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
BEV Technology Overview
Below is a detailed look at the components that are used in the Ford Focus
Electric, our battery electric vehicle (BEV).
Climate Change
Greening Our Products
Ford Battery Electric Vehicle
Life Cycle Analysis
1. Motor Controller and Inverter
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
2. High-Voltage Electric HVAC
Compressor
3. Electric Water Pump
4. Traction Motor
1
5. Electric Power Steering
6. Transmission
Electrification: A Closer
Look
Ford’s Electrification
Strategy
8. Electric Vacuum Pump
BEV Technology
Overview
PHEV Technology
Overview
Living the Electric
Lifestyle
Maximizing the
Environmental
Benefits of Electrified
Vehicles
10
11
11
3
7
9. High-Voltage Electric Coolant
Heater and Controller
10. Powertrain Control Module
11. Battery Pack
Comparing
Electrification
Technologies
13
14
12
8
3
2
5
4
6
7. Regenerative Braking
Sustainable Materials
9
12. AC Charger
13. DC-DC Converter
14. Charge Port Light Ring
1
Motor Controller and Inverter
The motor controller monitors the motor’s position, speed, power
consumption and temperature. Using this information and the throttle
command from the driver, the motor controller and inverter convert the DC
voltage supplied by the battery to three precisely timed signals used to drive
the motor.
2
High-Voltage Electric HVAC Compressor
The high-voltage air-conditioning system is specifically designed for electricvehicle applications, drawing electrical energy directly from the main battery
pack.
Improving Electrified
Vehicle Affordability
Battery Technologies
3
Improving the Electric
Vehicle Ecosystem
The electric-drive water pump circulates coolant for the traction motor,
inverters, battery and climate-control system.
Electric Water Pump
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
4
Traction Motor
The traction motor performs the conversion between electrical and
mechanical power. Electric motors have efficiencies three times higher than
that of a standard gasoline engine, minimizing energy loss and heat
generation.
5
Electric Power Steering
An electro-hydraulic steering pump was installed to assist a retuned steering
rack. It is tuned to deliver the same driving dynamics as the gasoline-
powered Focus.
6
Transmission
The transmission has the identical role as in a conventional gasolinepowered vehicle; however, it has different design considerations due to the
higher RPM range available from the electric motor and the increased
emphasis on efficient and silent operation. The transmission is a singlespeed unit.
7
Regenerative Braking
More than 95 percent of the energy normally lost through braking can be
recovered and stored in the battery.
8
Electric Vacuum Pump
The vacuum pump provides energy-efficient power-assisted braking.
9
High-Voltage Electric Coolant Heater and Controller
Heating systems are specifically designed for electric vehicle applications
using energy-efficient technology to heat the coolant that circulates to the
passenger car heater. Heat also may be circulated to the battery to optimize
performance.
10
Powertrain Control Module
The powertrain control module monitors and controls each vehicle system,
and manages the energy and mechanical power being delivered to the
wheels to maximize range.
11
Battery Pack
The battery pack is made up of 86 cells for a total of 23 kWh of power. The
batteries are liquid cooled. The pack includes an electronic monitoring
system that manages the temperature and state of charge of each of the
cells.
12
AC Charger
Power electronics are used to convert the off-vehicle AC source from the
electrical grid to the DC voltage required by the battery, thus charging the
battery to its full state of charge in a matter of hours. The current charger is
air cooled. The production design will accommodate both 110 and 220
voltage sources.
13
DC-DC Converter
A DC-DC converter allows the vehicle’s main battery pack to charge the onboard 12V battery, which powers the vehicle’s various accessories,
headlights and so forth.
14
Charge Port Light Ring
A standard SAE J1772 plug interface is used for charging. Ford’s charge port
“light ring” provides an external indicator of charging status.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
PHEV Technology Overview
Below is a detailed look at the components that are used in the Ford
C MAX Energi, one of our plug-in electric vehicles (PHEV).
Climate Change
Greening Our Products
Ford C MAX Energi Plug-In Hybrid
Life Cycle Analysis
1. Inverter System Controller
Sustainable Technologies
and Alternative Fuels
Plan
2. Air Conditioning Compressor
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
4. Electric Water Pumps
Non-CO2 Tailpipe
Emissions
3. 2.0L Atkinson-Cycle Gasoline
Engine
Electrification: A Closer
Look
3
6. Electric Power Steering
7. Hybrid Transmission
Sustainable Materials
12
13
5. Electric Heater
5
8. Transaxle Oil Pump
Comparing
Electrification
Technologies
BEV Technology
Overview
PHEV Technology
Overview
4
2
9. Regenerative Braking
10. Electric Vacuum Pump
Ford’s Electrification
Strategy
14
1
10
8
7
6
11
9
11. Engine Control Module
12. Advanced Lithium-Ion Battery
Pack
13. Onboard Charger Module
14. Charge Port Light Ring
1
Inverter System Controller
The inverter system controller manages hybrid powertrain control, including
DC-to-AC conversion, driving the electric motors in the transmission for
optimal fuel economy while providing the performance drivers want.
Living the Electric
Lifestyle
Maximizing the
Environmental
Benefits of Electrified
Vehicles
Improving Electrified
Vehicle Affordability
2
Air Conditioning Compressor
Specifically designed for electrified-vehicle application, the compressor
draws energy directly from the high-voltage battery pack, which allows the
engine to turn off more frequently to save fuel while enabling cabin cooling
to continue.
Battery Technologies
Improving the Electric
Vehicle Ecosystem
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
3
2.0L Atkinson-Cycle Gasoline Engine
This all-new, high-efficiency, advanced four-cylinder engine has independent
variable camshaft timing and delivers fuel efficiency and performance.
4
Electric Water Pumps
Voice: John Fleming
The main electric water pump provides engine cooling. Smaller pumps
provide inverter system controller cooling and heater core coolant circulation
when the engine is off.
5
Electric Heater
The electric heater is an energy-efficient technology that heats coolant; it is
specifically designed for use on electrified vehicles.
6
Electric Power Steering
The electric power steering is tuned to deliver class-leading steering feel. It
also is available with the Active Park Assist feature.
7
Hybrid Transmission
The PHEV’s hybrid transmission includes an electric traction motor capable
of providing 88 kW of power, coupled with a generator in a powersplit
transaxle. It provides an electronically controlled, continuously variable
transmission function, which harmoniously manages power from the
gasoline engine.
8
Transaxle Oil Pump
The oil pump provides powersplit transaxle cooling, which is required by
increased electric-only driving.
9
Regenerative Braking
With the regenerative-braking technology, more than 95 percent of the
energy normally lost through braking is recovered and stored in the battery
via the electric drive.
10
Electric Vacuum Pump
The electric vacuum pump provides energy-efficient, power-assisted braking.
11
Engine Control Module
The engine control module manages engine control systems to maximize
fuel economy and minimize emissions.
12
Advanced Lithium-Ion Battery Pack
The advanced lithium-ion battery pack provides total energy of 7.6 kWh with
air cooling for thermal management. It also includes a control module that
manages temperature and state of charge, and a DC-to-DC converter that
provides 12V battery to power vehicle accessories (headlights, etc.).
13
Onboard Charger Module
Packaged in the battery pack, an onboard charger module converts AC utility
power to DC battery storage energy.
14
Charge Port Light Ring
A standard SAE J1772 plug interface is used for charging. Ford’s charge port
“light ring” provides an external indicator of charging status.
Home Climate Change and the Environment Greening Our Products Electrification: A Closer Look PHEV Technology Overview
© 2014 Ford Motor Company
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Downloads
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Glossary
corporate.ford.com
SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Living the Electric Lifestyle
Overview
Climate Change
Enhanced In-Vehicle
Greening Our Products
Information with MyFord
Touch® and MyFord Mobile™
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Fast, Flexible and
Remote Control with
MyFord Mobile™
Easy Charging
Enhanced In-Vehicle Information with MyFord Touch® and MyFord Mobile™
Sustainable Materials
Electrification: A Closer
Look
Ford’s Electrification
Strategy
Comparing
Electrification
Technologies
BEV Technology
Overview
PHEV Technology
Overview
Living the Electric
Lifestyle
Maximizing the
Environmental
Benefits of Electrified
Vehicles
Remaining distance calculation
The MyFord Touch® system is customizable; it shows the distance to the next required charge point,
among other options.
Remaining charge calculation
The Focus Electric will continuously analyze a driver’s style, recalculate range and distance to required
charge, and show how driving behavior affects the vehicle’s energy “budget.”
Efficiency coach
The Focus Electric will continuously analyze a driver’s style and show how driving behavior affects the
vehicle’s energy “budget.” The system can also coach drivers on how to drive more efficiently to
maximize their electric driving range.
View power demands of vehicle accessories
The MyFord Touch system will provide vehicle data, such as the electrical demands of vehicle
accessories – including air conditioning, which influences the electric driving range.
Improving Electrified
Vehicle Affordability
Battery Technologies
Improving the Electric
Vehicle Ecosystem
Fast, Flexible and Easy Charging
Greening Our Operations
Charging status display lights around port
Data
We are making charging easier with an easy-to-read light ring around the charge port. When the plug is
connected, the light loops around the port twice. The light ring then illuminates in quadrants as the
vehicle charges.
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Completely recharge at home in just four hours
The Focus Electric uses a 6.6 kW charger, which enables an at-home charge time of four hours when
using a 240V charge station installed in the customer’s garage. Ford branded Level 2 chargers,
available from AeroVironment or Leviton, charge the vehicle more quickly than Level 1 stations, they
allow drivers to plan vehicle charging to take advantage of lower “time-of-use” rates and they allow
drivers to “precondition” the internal temperature of their vehicles while still plugged into the station.
Smart charge schedule charges during off-peak rates
U.S. drivers can customize charging preferences and times based on when utility rates are lowest in
their area. Customers reduce their electricity costs by taking advantage of off-peak or other reduced
utility rates without a complicated set-up process.
Remote Control with MyFord Mobile™
Remote locking and unlocking
Like any Ford vehicle equipped with MyFord Touch®, our electric vehicles allow drivers to remotely start
the vehicle and remotely lock and unlock the car doors using their smartphone.
Monitor your charge and receive alerts
Drivers can monitor the car’s state of charge and current range, get alerts when it requires charging,
remotely program charge settings and download vehicle data for analysis from their smartphone or a
secure Ford website.
Find charge stations
Working with MapQuest®, MyFord Mobile can communicate the location of a charge station to the
Focus Electric using SYNC®’s Traffic, Directions and Information.
Locate your vehicle
Like any Ford vehicle equipped with MyFord Touch, our electric vehicles allow drivers to locate the
vehicle with GPS.
Compare driving efficiency with friends
MyFord Mobile for EVs also adds a social element. Drivers can compare their driving efficiency to
friends and other EV drivers.
To help drivers make the transition to electric vehicles (EVs), and get the
most out of their EVs, we are offering more than just the vehicle. We are
delivering a total electric vehicle lifestyle. In the U.S., for example, our EVs
have advanced in-vehicle communications that help drivers maximize the
efficiency and range of their vehicles, find charging stations along their
planned routes, and know how far they can go until the next charge based
on their own driving style. We have also enabled drivers to connect their
smartphones to our vehicles so that they can control charging and other
in-vehicle operations remotely. And, we have developed a comprehensive
approach to vehicle charging that makes charging fast, easy, affordable
and environmentally friendly. Our goal is to deliver electric vehicles that
are as engaging, easy to use and empowering as other forms of consumer
electronics like smartphones. Our “Plug Into Ford” website provides
customers with an in-depth look at how to make the most of the electricvehicle lifestyle.
Enhanced In-Vehicle Information through SYNC® with MyFord
Touch® and SmartGauge® with EcoGuide
We designed our battery electric (BEVs) and plug-in hybrid vehicles (PHEVs) to
provide more electric range at full charge than most Americans will use each day. But
we know that for BEVs, at least initially, driving range between charges will be an
important factor for consumers. So we have designed in-vehicle communications to
make on-board energy management a rewarding and fun part of the ownership
experience.
In the U.S. and Canada, our electric vehicles include an enhanced version of SYNC
with MyFord Touch – Ford’s driver interface technology – that includes nextgeneration SmartGauge with EcoGuide. SmartGauge with EcoGuide gives drivers
real-time feedback on the efficiency of their driving habits and tips on driving more
efficiently through vehicle displays. The system also helps drivers plan the most
environmentally responsible route and manage the battery-charging process. For
example, the system can provide vehicle data such as the electrical demands of
vehicle accessories – including air conditioning, which influences the electric driving
range. It also provides information on the battery’s state of charge, distance to
charge points, “energy budget” and expected range surplus.
The system even analyzes individual driving styles, as well as climate control and
other options, to provide tailored information about range and remaining charge.
Drivers who drive slowly and smoothly have a greater electric range compared with
more aggressive drivers. The Focus Electric continuously analyzes a driver’s style,
recalculates range and distance to required charge, and shows how driving behavior
affects the vehicle’s energy budget. The vehicle recognizes drivers by their key fobs
so that the data provided takes into account their unique driving style. The system
can also coach drivers on how to drive more efficiently to maximize their electric
driving range.
SYNC with MyFord Touch
SYNC with MyFord Touch with next-generation SmartGauge gives drivers real-time
feedback on the efficiency of their driving habits and tips on driving more efficiently.
MyFord Mobile™ also helps drivers plan their trip based on the available battery
range and the location of charging stations. The trip-planning system integrates
information about driving style and the driving efficiency “coach” to help drivers go
farther on their remaining charge by maximizing regenerative braking, turning down
the air conditioning or other efficient driving actions.
The Focus Electric’s in-vehicle information is also customizable. For example,
information can be viewed in three different modes: Energy Budget, which shows the
remaining charge; Range, which shows the distance to the next required charge
point; and Surplus View, which shows drivers how much energy or range they are
saving by using different options and driving efficiently. The system also uses a
variety of simple graphics like an energy “budget cup” and surplus energy “butterflies”
and “growing leaves” that make it easy for drivers to quickly interpret information.
Finally, on our Energi plug-in hybrid vehicles, SmartGauge also includes EV+, a
program that learns drivers’ frequent destinations and adjusts how the electric power
stored in the vehicle’s high-voltage battery is used to power the vehicle. If EV+
determines the vehicle is within a radius of 1/8 mile, or 200 meters, of a frequent
stop, the vehicle has increased capability to stay in electric-only mode, the internal
combustion engine stays off, and an “EV+” light appears on the dashboard, further
reducing fuel use.
Remote Control with MyFord Mobile
Drivers in the U.S. and Canada can manage their Ford Focus Electric, C MAX
Energi and Fusion Energi remotely using the Ford-developed MyFord Mobile app.
This app allows drivers to locate the vehicle with GPS, remotely lock and unlock the
car doors using their smartphone. On our electric vehicles, the MyFord Mobile app
provides a suite of additional remote communications. Working with MapQuest® and
PlugShare, for example, the MyFord Mobile app can find the location of a charge
station on the driver’s smartphone and send that location to the Focus Electric using
the SYNC services. For the Focus Electric, C MAX Energi and Fusion Energi, the
MyFord Mobile app uses PlugShare to provide users with the most comprehensive
database of public charging stations in the U.S. and Canada. Drivers can also get
instant vehicle status information, monitor the car’s state of charge and current
range, receive alerts when it requires charging, remotely program charge settings
and review vehicle data for analysis – all using their smartphone or the MyFord
Mobile website. Many of the vehicle’s screens and control panels are integrated into
the MyFord Mobile app’s smartphone display, so that drivers can move seamlessly
from their car to their phone displays.
MyFord Mobile app
The MyFord Mobile app provides a suite of remote communications features to help
drivers manage their electric vehicles.
The MyFord Mobile app also allows drivers to program their vehicle to use electricity
from the grid to heat or cool the battery and cabin while the vehicle is still plugged in.
This “preconditioning” of the vehicle’s temperature is a key strategy drivers can use
to maximize their driving range.
The MyFord Mobile app for EVs also adds a social element by allowing drivers to
compare their driving efficiency to that of friends and other EV drivers through
seamless connections to popular social platforms like Facebook and Twitter. In
addition, the system gives drivers virtual awards and badges for improvements in
driving efficiency.
The remote vehicle monitoring and management features of MyFord Mobile were
honored with the Best of Innovation Award at the 2012 International Consumer
Electronics Show; they also won the 2013 IxDA (Interaction Design Association)
Interaction Award for Optimizing category, which honors technologies that make daily
activities more efficient.
For more information, see the MyFord Mobile features video demonstration.
Fast, Flexible and Easy Charging
Charging is one of the most important changes drivers have to get used to with a
battery electric vehicle (BEV) or plug-in hybrid electric vehicle (PHEV). Customers
typically choose from two common methods for charging their vehicles when at
home. Level 1 charging uses a 110 volt (V) outlet, which is standard in most U.S.
households or Level 2 charging, which sometimes requires installation of a new
electrical circuit. All Ford plug-in vehicles come with a Level 1 charging cord, which
fully charges a depleted C MAX Energi or Fusion Energi in seven to eight hours.
This charging can usually be completed overnight, which can take advantage of
lower electricity prices. The Level 2 chargers, which use 240 volt circuits, are another
charging option, which can have significant advantages particularly for pure battery
electric vehicles like the Focus Electric. Level 2 charging stations charge the vehicle
more quickly than a Level 1 station, meaning a full charge takes less time and even
quick convenience charging while running errands can increase electric miles driven.
They also allow drivers to plan vehicle charging to take advantage of lower “time-ofuse” rates. And, they allow drivers to “precondition” the internal temperature of their
vehicles while still plugged into the station, rather than using the vehicle battery to
cool or heat the vehicle while driving, which will reduce the vehicle’s range. A survey
commissioned by Ford in early 2014 shows that BEV1 drivers are three times as
likely to own Level 2 chargers compared to Level 1 chargers, while PHEV owners are
more evenly divided between Level 1 and Level 2 chargers. We encourage PHEV
and BEV drivers to install Level 2 chargers through our marketing materials, websites
and dealer training as we believe the faster charging and other benefits will
significantly influence customer satisfaction with plug-in vehicles.
We are working with AeroVironment and Leviton charge station providers to develop
a Level 2 charging station program to help drivers maximize the benefits of their plugin vehicles.
The Focus Electric is equipped with a 6.6 kW charger, which enables an at-home
charge time of under four hours when using a 240V charge station installed in the
customer’s garage. The 6.6 kW charger also allows drivers to get more range out of
“quick-stop” charging during the course of their driving day. The Focus Electric can
get approximately 30 miles of range per “charge hour,” while our C MAX Energi and
Fusion Energi can get approximately 15 miles per charge hour with their 3.3 kW
charge port.
In the U.S., Ford EV drivers can also customize their charging preferences. Drivers
can choose the times when their car is ready to go and set a charging schedule that
dictates when the charging starts and stops to meet those needs. They can also
control vehicle charging using Value Charging, a system that sets up charging times
based on when utility rates are lowest in their area. With Value Charging, customers
can reduce their electricity costs by taking advantage of off-peak or other reduced
utility rates without a complicated setup process. Customers can thus “set it and
forget it,” knowing their vehicle will only charge when utility rates are at their lowest.
And, our faster charge times make it easier to get a complete charge within the time
periods of the lowest utility rates. Our system also sends vehicle owners reminders if
their vehicle is not plugged in for a programmed charge time or if their vehicle is
unplugged or stops charging unexpectedly during charging. To our knowledge, Ford
is the only automaker with a nationwide database of time of use and electrical rates.
Our customers gain access to this by participating in MyFord Mobile.
We are also making charging easier with an easy-to-read “light ring” around the
charge port. When the plug is connected, the light loops around the port twice to
acknowledge a proper connection between the vehicle and the charging station. The
light ring then illuminates in quadrants as the vehicle charges, where each quadrant
lit represents 25 percent of the battery’s state of charge. Flashing quadrants signify
that the charge is in progress. When the ring is solidly lit, the vehicle is fully charged.
Drivers can also find out their vehicle’s state of charge by pressing a button on their
key fob; in response, the light ring indicates the amount of charge by lighting the
appropriate number of segments of the “light ring.”
Similar to our “power of choice” approach to providing customers a range of fuelefficient and advanced technology vehicle options, we also offer drivers a range of
choices for charging their BEV or PHEV. In the U.S., our recently refined process
gives drivers the choice of two charging station installation methods. Customers can
opt to purchase the Ford-branded charging station from Leviton or AeroVironment
and use an electrician of their choice. Or, customers can choose a full-installation
option, in which installation services are provided by AeroVironment using an
experienced national network of electricians who handle every aspect, from site
survey to completed installation. With the full installation option, charging stations can
be installed in one day, at a time and date selected by the customer.2 The customer
can use either a website or call center to schedule and track their purchase and
installation. In Europe, we offer a similar service through a relationship with
Schneider Electric. Electric vehicle buyers will be registered online at the dealership
for a consultation to determine the appropriate installation based on their home
electrical system.
1. This includes drivers of mid-range BEVs with a range of 150 miles or less. It includes drivers of
Ford and competitor BEVs.
2. Assumes standard installation in an attached garage. Installation times may vary depending on
site conditions and local permitting requirements. Other restrictions may apply. Contact installer
for complete details.
Home Climate Change and the Environment Greening Our Products Electrification: A Closer Look Living the Electric Lifestyle
© 2014 Ford Motor Company
Home
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Downloads
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Glossary
corporate.ford.com
SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
Non-CO2 Tailpipe
Emissions
Sustainable Materials
Electrification: A Closer
Look
Ford’s Electrification
Strategy
Comparing
Electrification
Technologies
BEV Technology
Overview
PHEV Technology
Overview
Living the Electric
Lifestyle
Maximizing the
Environmental
Benefits of
Electrified Vehicles
Improving Electrified
Vehicle Affordability
Battery Technologies
Improving the Electric
Vehicle Ecosystem
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Maximizing the Environmental Benefits of Electrified Vehicles
Pure battery electric vehicles (BEVs) are considered “zero emission”
because they don’t release greenhouse gases or other pollutants during
use. But that term can be confusing, because it takes electricity to charge
the vehicle, and the power plant generating the electricity may also
generate emissions. Electric vehicles do reduce pollutants generated by
burning petroleum fuel in the vehicle, in proportion to the reduction in
vehicle fuel consumption. However, replacing gasoline with electricity
generated from coal, for example, results in emissions at the power plant,
including carbon dioxide (CO2), nitrogen oxides, sulfur dioxide, volatile
organic compounds, carbon monoxide and particulate matter. As a result,
the environmental benefits of BEVs and plug-in hybrid electric vehicles
(PHEVs) depend largely on the fuels used to power the electrical grid.
Operating a PHEV or BEV on the current average U.S. electrical grid,
which relies heavily on coal power, results in well-to-wheel emissions that
are similar to those of a hybrid electric vehicle (HEV), but the emissions of
BEVs, PHEVs, and HEVs are significantly better than vehicles powered by
a traditional internal combustion engine. (See the well-to-wheels CO2
emissions values on the Comparing Electrification Technologies page.)
In some regions, however, where electrical power is derived largely from cleaner
sources, the emissions benefits of PHEVs and BEVs can be much greater, because
renewable energy sources produce significantly fewer emissions than coal and
natural gas. We believe that, over time, the emissions benefits of PHEVs and BEVs
will continue to improve as states undertake efforts to improve the emissions profiles
of their electrical grids. Already, many states have portfolio standards that require the
use of renewable sources of electricity. “Smart grids” that include grid-to-vehicle
communications would enable utilities to make even more efficient use of electricity
supplies, potentially reducing emissions and electricity costs. (See MyEnergi Lifestyle
for an example of how connected technologies can improve the efficiency of vehicles,
homes and electric power generation.)
There has been some discussion regarding whether the additional GHG burdens
associated with manufacturing electric vehicles outweigh their benefits while in
operation. The U.S. Department of Energy has conducted an investigation of the
"cradle-to-grave" (C2G) emissions associated with electric vehicles1. The C2G
analysis encompasses resource extraction (cradle), transformation of resources into
fuels and vehicles, vehicle operation, and vehicle end-of-life disposal and recycling
(grave). The U.S. Department of Energy assessment concluded that for today’s plugin vehicles, the battery cycle contribution to C2G GHG emissions is 1-8 percent and
does not negate the environmental benefits of electrified vehicles.
We know that Ford EVs are already helping to reduce CO2 emissions. As of late April
2014, Ford plug-in electric vehicles (the Focus Electric BEV and Fusion Energi and
C MAX Energi PHEVs) had been driven for approximately 114 million electricitypowered miles. These “all-electric” miles have resulted in a reduction of approximately
8 million kg of CO22 compared to gasoline powered driving. Approximately every
three days, Ford PHEV and BEV owners drive another million “all-electric” miles.
In 2014, we revealed a solar-powered C MAX Energi PHEV concept vehicle. The
solar C MAX Energi concept charges its battery by collecting solar power instead of
plugging into an electrical outlet. It uses a special concentrator that works like a
magnifying glass to direct intense rays to solar panels on the vehicle’s roof. This
rooftop solar system allows the C MAX Solar Energi Concept to charge its battery
without using the traditional electric grid. However, the vehicle still has a charge port,
and can be charged by connecting to a charging station via cord and plug so that
drivers retain the option to power up using the traditional electrical grid, if desired.
With a full charge, the Ford C MAX Solar Energi Concept is estimated to have the
same total range as a conventional C MAX Energi of up to 550 miles, including up
to 20 electric-only miles. Internal Ford data suggest the sun could power up to 75
percent of all trips made by an average driver in a solar hybrid vehicle. This could be
especially important in places where the electric grid is underdeveloped, unreliable or
expensive to use. The Ford C MAX Solar Energi Concept is estimated to reduce the
annual greenhouse gas emissions a typical owner in the U.S. would produce by four
metric tons by using renewable power, the amount an average U.S. household
produces in four months. This vehicle won the “Best in Show” award at the 2014
Consumer Electronics Show.
To help customers think through the relative life cycle carbon emissions of different
vehicle options, Ford has developed a carbon emissions calculator. Currently used
by Ford’s National Account Managers with their fleet customers, this calculator helps
customers assess the well-to-wheels emissions benefits and fuel costs of alternative
fuel vehicles. For more information on this calculator, please see our Ford Fleet
Purchase Planner case study.
Energy Security Benefits of Electrified Vehicles
The current energy demand for transportation is almost exclusively met by petroleum.
Globally, approximately 94 percent of transportation energy demand is provided by
petroleum. The near-complete dependence of a vital economic sector on what in
many places is an import-dominated energy resource is clearly an issue of concern.
One of the major benefits of increasing the proportion of electrified vehicles is that it
will diversify the transportation energy demand and provide increased energy
security. Hybrid electric vehicles (HEVs) reduce petroleum demand by increasing
efficiency. PHEVs reduce petroleum demand by increased efficiency and also by
switching some of the energy demand from petroleum to other sources. PHEVs offer
flexibility in fuel choice, while BEVs remove the need for petroleum entirely.
The U.S. currently imports approximately 40 percent of its petroleum consumption,
though this figure is declining as U.S. oil and gas production increases. The
increased electrification of the U.S. vehicle fleet will decrease petroleum demand and
accelerate the transition to a more energy-secure future.
Maximizing Vehicle Efficiency
Electric vehicles are inherently more efficient than gasoline vehicles. In addition,
electric vehicles do not consume energy while at rest or coasting, and approximately
95 percent of the braking energy is recaptured at each stop.
Ford has made it a priority to further maximize the efficiency of our electric vehicles.
We optimized every system in the vehicle to ensure it would be as efficient as
possible. In addition to using the latest technology for the battery and the rest of the
electric-drive components, we have maximized efficiency through improved
aerodynamics and low rolling resistance. And, we used our knowledge from two
generations of hybrid electric vehicles to enhance the Focus Electric’s range and
efficiency through regenerative braking.
Maximizing Driving Efficiency
Our in-vehicle information systems also help drivers to increase the distance they can
go on a single charge and reduce the overall costs of operating an EV by helping
them drive as efficiently as possible. Our electric vehicles can coach drivers on how
to maximize efficiency by focusing on the “ABCs” of efficient driving: acceleration,
braking and cruising. These tools also help drivers to maximize their driving range.
See Living the Electric Lifestyle for more information. We are also working on future
vehicle technologies that will help reduce emissions related to idling in congestion
and driving unnecessarily to find parking. Up to 20 percent of a vehicle’s lifetime
emissions may come from driving around looking for a parking space. For more
information on our work to develop new mobility solutions please see the Mobility
section.
Maximizing Charging Efficiency
As described previously, we are encouraging drivers to switch to Level 2 chargers to
increase charging efficiency and driver satisfaction with their plug-in vehicles.
However, many of the most important strategies for maximizing the efficiency and
environmental benefits of electric vehicle charging require changes to the electrical
grid and the fuels used to power it. While these issues are mostly beyond Ford’s
control, we are working with utilities and municipalities to make the most of electric
vehicles’ advantages, as discussed below. (See also the Improving the Electric
Vehicle Ecosystem section.)
Using Renewable Energy: As the power-generation sector continues to improve its
fuel mix, the environmental impact of driving a plug-in vehicle will diminish
substantially – perhaps even toward zero. But adding more renewable fuel sources to
electrical grids will take time. As this evolution takes place, smart vehicle-to-grid
communication systems can help utilities better use the renewable energy sources
that are accessible. For example, such systems can allow vehicles to charge when
wind power is most available (usually at night) or during the day from solar arrays,
depending on the renewable source available and its output.
In addition, home-based solar power is becoming more affordable. Solar power in
general has dropped from approximately $6 per watt of capacity in 2011 to $2 to $3
per watt in early 2013. In states with home solar power incentives, customers may be
able to lease solar energy systems at a price that is lower than their current monthly
electric bill, with no upfront cash.
Ford is working with utility partners to develop home-based solar recharging stations
that will allow EV owners to obtain the power they need to charge their vehicles from
renewable sources, even if the overall electricity grid has not changed. Our research
shows that nearly 40 percent of EV customers either have solar power or plan to
purchase it within a year. We have partnered with SunPower Corp. to offer
customers the Drive Green for Life program, which includes a home rooftop solar
system that can provide enough clean, renewable energy to offset the electricity used
to charge the car. The 2.5 kW rooftop solar system is backed by a 25-year limited
warranty and produces an average of 3,000 kilowatt hours of electricity annually. The
high-efficiency panels generate approximately 50 percent more electricity than
conventional panels and utilize a smaller footprint on the roof. The system is sized to
provide the electricity needed to drive about 1,000 miles per month or 12,000 miles
per year. We are working with SunPower to ensure that the unit is competitively
priced. We are also providing additional incentives to customers who work with Ford
dealers to start the process of getting this solar power system.
“Smart Grids and Smart Charging”: The development of smart grid technologies,
which can provide utilities and customers with real-time information on energy use
and energy prices, is a key enabler of the efficient integration of electric vehicles and
grids, and an important strategy for maximizing EV efficiency and environmental
benefits. Smart grids will help make the electrical grid and electrical vehicle charging
more efficient by channeling vehicle charging to times when electrical grid resources
are currently underutilized. Since demand for electricity fluctuates (generally peaking
in the afternoon and dropping off at night), utilities typically use a mix of fuels and
power plant types to meet demand. That means the environmental impacts of electric
vehicle use will vary depending on where and when the vehicles are charged. During
certain seasons and particularly at night, utilities generally have excess generation
capacity – unused resources that create financial inefficiency. Charging PHEVs and
BEVs during these off-peak hours, when this excess capacity is available, can
increase the overall efficiency of the electric grid – potentially reducing CO2
emissions, as well as the cost of electricity for all utility users. If PHEVs and BEVs are
charged at peak times, that could create increased CO2 emissions from power
generation and also create demand for additional power plants. Utilities have a role
to play in educating electrified-vehicle users and providing them with incentives to
charge their vehicles at the most beneficial times.
Smart meters are a key element of smart grids. Smart meters allow two-way
communication between homes and their electric utility, and also between “smart”
equipment in customers’ homes (such as plug-in vehicles) and the utility. Smart
meters facilitate “smart vehicle charging” during lower-cost, off-peak times.
Value Charging: Value Charging, a feature available on Ford’s electrified vehicles in
the U.S., also helps to maximize the efficiency of charging and the environmental
benefits of EVs. This system contains information on local utility rates and off-peak
times to charge, which helps to prevent the need for infrastructure upgrades to
support added energy demand and reduce the production of additional CO2. Ford will
to continue to work with utility partners and municipalities to help further develop
systems to maximize the effectiveness of electric vehicles and their interaction with
the electricity grid.
A Holistic Environmental Approach
Reducing emissions and maximizing vehicle efficiency are just some of the elements
of our strategy to maximize the environmental benefits of EVs. We are also using
green power and green technologies to manufacture our EVs, as well as green
materials in our electrified vehicles and charging stations.
The Michigan Assembly Plant, for example, which produces the Focus Electric,
C MAX Energi and C MAX Hybrid, in addition to the standard gas-powered Ford
Focus, is powered by one of the largest solar arrays in the state of Michigan. We
partnered with DTE Energy to install this solar panel system at the plant. We are also
working with DTE Energy to develop a stationary battery energy storage system that
will store excess power produced by the solar array until it is needed in the plant.
This battery storage system uses electric vehicle batteries that have reached the end
of their useful lives in vehicles. This approach provides a second life for vehicle
batteries, which reduces waste and maximizes the efficiency of solar power. The
Michigan Assembly Plant also uses power generated from the methane released
from decaying trash at a nearby landfill, which reduces emissions of this potent
greenhouse gas. And the plant uses battery-electric-powered tugs, converted from
diesel power, to move vehicles and parts around the plant. The tugs are powered
directly from the solar array, and when not in use the remaining energy stored in the
tug batteries is discharged into the 750 kW battery bank.
The Michigan Assembly Plant – which produces the Focus Electric, C MAX Energi, C MAX
Hybrid and gas-powered Ford Focus – is powered by one of the largest solar arrays in the
state of Michigan.
Ford is also using green materials in our HEVs, BEVs and PHEVs, as well as many of
our other vehicles. For example, our existing HEVs use recycled-content seat fabrics.
Since 2011, all of our U.S. vehicles, including our electrified vehicles, have used soy
foam. For more information about our use of green materials in vehicles, please see
the Sustainable Materials section.
1. Joseck, F., and Ward, J., Cradle to grave lifecycle assessment of vehicle and fuel pathways,
DOE Program Record 14006, (2014). See
http://www.hydrogen.energy.gov/pdfs/14006_cradle_to_grave_analysis.pdf.
2. This CO2 reduction value is a “net” well to wheels value based on the reduction in CO2
emissions resulting from the greater efficiency of the electric versus the gasoline engine. But it
also accounts for the fact that the grid electricity that is being used to recharge the vehicles
also produces upstream CO2 emissions. All-electric miles driven are calculated from data
collected through the MyFord Mobile database.
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Comparing
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BEV Technology
Overview
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Overview
Financial Health
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Improving Electrified Vehicle Affordability
The current cost to make plug-in vehicles is substantially higher than that
of conventional vehicles, largely due to the cost of batteries. Depending on
the price of electricity and gasoline, however, the energy cost to operate
an all-electric car is in the range of 3 to 4 cents per mile, compared to
about 8 to 16 cents per mile1 for a conventional gasoline-powered vehicle.
So, lower operating costs can help to offset the higher initial purchase
price of electric vehicles (EVs).
To develop next-generation electrification technologies and electrified vehicles,
automakers and their suppliers will need to invest billions of dollars. In addition,
utilities will need to invest to increase electricity generation and transmission
capacity, with generally higher costs for green electricity sources. Governments will
also need to invest by encouraging and facilitating the development of technology
and infrastructure, and providing incentives for consumers to buy EVs. At present,
Ford is doing what it can to reduce the costs of manufacturing and operating EVs.
Reducing Vehicle Production Costs
We have planned our electric vehicle strategy based on our highest-volume global
platforms, which can help to reduce the costs of electric vehicles by creating
economies of scale. For example, the Focus Electric, C MAX Hybrid and C MAX
Energi plug-in hybrid are all based on our global C-platform, which we expect to
underpin 2 million vehicles annually.
We are using best-in-class flexible manufacturing technology in our Michigan
Assembly Plant, which produces the Focus Electric, C MAX Hybrid and C MAX
Energi, as well as the gas-powered Focus. Flexible manufacturing allows us to switch
production between different vehicles to meet changing customer demand without
retooling our plant or assembly lines – a significant cost reduction. This is important
in helping us respond nimbly to a changing market.
Living the Electric
Lifestyle
Ford is working with a range of battery suppliers and other partners to develop nextgeneration battery technologies that will help to bring costs down. Please see the
Battery Technologies section for more information on advanced batteries for EVs.
Maximizing the
Environmental
Benefits of Electrified
Vehicles
Reducing Vehicle Operation Costs
Improving Electrified
Vehicle Affordability
Battery Technologies
Improving the Electric
Vehicle Ecosystem
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Supply Chain
The fuel costs of battery electric vehicles (BEVs) are significantly lower than for
gasoline-powered vehicles. EVs require less energy to move a given distance,
compared to conventional gas-powered vehicles. The average price for residential
electricity in the U.S. is about 12 cents per kilowatt-hour. The fuel cost to travel 80
miles in a Focus Electric with a combined fuel economy of 105 MPGe is about $3.
Driving 80 miles in a highly fuel-efficient, competitive gasoline-powered vehicle that
gets 40 mpg would cost about $8 (assuming $4 per gallon of gasoline) –
approximately three times more than the EV. If drivers use Ford’s Value Charging,
the cost of traveling 80 miles in the Focus Electric drops even further to
approximately $1 to travel 80 miles.
We are taking a range of steps to further reduce the operating costs of EVs to help
offset their higher purchase price.
Through Value Charging, for example, we are helping EV owners find the most
efficient times to charge their vehicles. This system helps customers reduce their
electricity costs by taking advantage of off-peak or other reduced utility rates without
a complicated setup process.
The MyFord Touch®-based in-vehicle communications systems on our electric
vehicles, described in Living the Electric Lifestyle, also help reduce EV operating
costs by enabling drivers to maximize their driving efficiency and in-vehicle energy
use.
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Our BEVs will also have lower maintenance requirements than gas-powered vehicles.
The Focus Electric eliminates more than two-dozen mechanical components that
would normally require attention during the life of the vehicle. So, for example, drivers
won’t have to change oil, oil filters, fuel filters or spark plugs, or worry about a worn
out muffler or serpentine belt. Based on a regular oil change maintenance schedule,
Focus Electric owners will save approximately $500 over the 150,000-mile life of the
vehicle on oil change costs alone.
1. Assuming an energy consumption of about 3 to 4 miles/kWh at 12 cents/kWh for the electric
vehicle, and a fuel economy of 40 miles/gallon at $3 to $5/gallon for the gasoline vehicle.
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Ford’s Electrification
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Comparing
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BEV Technology
Overview
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Overview
Living the Electric
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Maximizing the
Environmental
Benefits of Electrified
Vehicles
Improving Electrified
Vehicle Affordability
Battery
Technologies
Improving the Electric
Vehicle Ecosystem
Ford’s Approach to Advanced Technology Batteries
All of Ford’s newest electrified products use lithium-ion batteries, which offer a
number of advantages over the nickel-metal-hydride batteries we used in the past.
For example, they are generally 25 to 30 percent smaller and 50 percent lighter,
making them easier to package in a vehicle.
The Focus Electric is powered by a lithium-ion battery system that utilizes cooled and
heated liquid to regulate battery temperature, extend battery life and maximize
driving range. The innovative thermal management technology helps the Focus
Electric operate efficiently in a range of ambient temperatures. Advanced thermal
management of lithium-ion battery systems is critical to the success of pure electric
vehicles, because extreme temperatures can affect performance, reliability and
durability.
We continue to research and develop improved battery technologies to make batterypowered vehicles even more efficient and affordable and allow them to go farther on a
single charge. In 2013, we opened a new battery research center with the University
of Michigan that allows Ford to collaborate with battery cell manufacturers, suppliers,
university researchers and start-ups to test new battery concepts on a small scale
that could be replicated for full production.
Ford is also assisting in developing end-of-life recycling infrastructure in the U.S. for
nickel-metal-hydride and lithium-ion batteries, both of which are high-voltage
batteries. For example, we are providing educational material on battery removal,
transportation and recycling, as well as a call center for end-of-life vehicle
dismantlers through the End of Life Vehicle Solutions Corporation (ELVS). (The
ELVS, of which Ford is a participating member, was created by the automotive
industry to promote the industry’s environmental efforts in recyclability, education and
outreach, and the proper management of substances of concern.) We are also
connecting scrap buyers with dismantlers who have high-voltage batteries to recycle.
In addition, Ford is working with DTE Energy to develop stationary energy storage
systems from vehicle batteries that have reached the end of their useful life in
vehicles. Ford engages with all the parties that handle end-of-life batteries, including
customers, local authorities, emergency services (e.g., tow trucks and first
responders), dealerships, independent workshops and garages and vehicle
recyclers. Customers can recycle their batteries with local recyclers or bring them to
any Ford or Lincoln dealer for no-cost recycling.
Supply Chain Issues
As the widespread electrification of automobiles moves closer to reality, a new set of
concerns is emerging regarding the environmental and social impacts of extracting
and processing key materials needed to make electric vehicles. For example, there
are concerns about rare earth metals, which are used in electric motors for vehicles,
wind turbines and other advanced technologies; also, a better understanding of
mining processes is required.
Greening Our Operations
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Case Study: Ford Fleet
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Voice: John Fleming
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Battery Technologies
Life Cycle Analysis
Sustainable Technologies
and Alternative Fuels
Plan
Significantly accelerating the production of electric vehicles is likely to require the use
of much greater quantities of lithium and rare earth metals. Currently, production of
these resources is concentrated in a few countries, including Chile, Bolivia and
China, which has led to questions about the adequacy of the supply of these
resources and the potential for rising and volatile prices as demand puts pressure on
existing supplies. In addition, there are concerns about geopolitical risks posed by
the limited availability of these materials. Could we be trading dependence on one
limited resource (petroleum) for another? Finally, the use of water in the production of
these materials needs to be considered.
We take these concerns very seriously. With scientists at the University of Michigan,
we have conducted and published a study of lithium availability and demand. We
found that there are sufficient resources of lithium to supply a large-scale global fleet
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of electric vehicles through at least the year 2100.1 We conducted a study of rare
earth element availability and demand with scientists at the Massachusetts Institute
of Technology. We found that absent efficient reuse and recycling or the
development of technologies which use lower amounts of dysprosium (Dy) and
neodymium (Nd), following a path consistent with stabilization of atmospheric CO2 at
450 ppm might lead to an increase of approximately 700 percent and 2600 percent in
the use of these two elements, respectively, over the next 25 years if their present
needs in automotive and other applications are representative of the future needs.2
Ford generally does not purchase raw materials such as lithium and rare earth metals
directly – they are purchased by our suppliers (or their suppliers) and provided to us
in parts for our vehicles. As described in the Supply Chain section of this report, our
contracts with suppliers require compliance with the legal requirements of Ford’s
Policy Letter 24: Code of Human Rights, Basic Working Conditions and Corporate
Responsibility and the adoption of a certified environmental management system
(ISO 14001). We are working in our supply chain to build the capability of our
suppliers to provide sound working conditions in their operations. We ask the
suppliers we work with to take similar steps with their suppliers. We are also working
cooperatively with other automakers to extend this approach through the entire
automotive supply chain.
As part of our water strategy, we are working with colleagues at the Georgia Institute
of Technology to evaluate the water requirements and impacts of powering vehicles
with conventional fuels, biofuels and electricity. This work includes a study of the
water requirements of lithium extraction and processing, which, based on our
understanding of the extraction of lithium from brines in arid areas, we anticipate will
be low.
We will continue to monitor and assess these issues for their potential impact on our
electrification strategy and our sustainability commitments.
1. P. Gruber, P. Medina, S. Kesler, G. Keoleian, M.P. Everson, T.J. Wallington, Global Lithium
Availability: A Constraint for Electric Vehicles?, J. Industrial Ecology, 15, 760 (2011).
2. E. Alonso, A.M. Sherman, T.J. Wallington, M.P. Everson, F.R. Field, R. Roth and R.E. Kirchain,
Environ. Sci. Technol., 46, 3604 (2012).
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Overview
Climate Change
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Life Cycle Analysis
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Plan
Vehicle Fuel Efficiency
and CO2 Emissions
Progress and
Performance
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Emissions
Sustainable Materials
Electrification: A Closer
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Ford’s Electrification
Strategy
Comparing
Electrification
Technologies
BEV Technology
Overview
PHEV Technology
Overview
Living the Electric
Lifestyle
Maximizing the
Environmental
Benefits of Electrified
Vehicles
Improving Electrified
Vehicle Affordability
Battery Technologies
Improving the
Electric Vehicle
Ecosystem
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Improving the Electric Vehicle Ecosystem
We are collaborating with consumers, municipalities, utilities, and other
supporting industries to develop an “electric vehicle ecosystem” that can
support and enhance the operation of EVs and help deliver greater
benefits to customers and the environment. For example, we are working
with utilities and municipalities to address impacts of EVs on the electrical
grid. We are also working with other industry partners to maximize the
efficiency and benefits of charging EVs for vehicle owners.
Working with Utilities and Municipalities
If EVs are charged during times of peak electricity demand, they may stress the
current grid and require the construction of additional electricity supply. Furthermore,
charging vehicles during peak demand would significantly reduce the operating cost
benefits expected from electric vehicles. “Smart grid” technology that allows
communication between recharging vehicles and the electrical grid provides a key
opportunity to maximize recharging efficiency and minimize stress to the grid.
Automakers and utilities must continue to work together to develop this “smart”
vehicle-to-grid communication system. Overcoming these challenges will require
significant collaboration between automakers, electric vehicle supply equipment
manufacturers, electric utilities, regulatory agencies and legislators.
Because utilities and automakers have not had to work together in the past, effective
collaboration requires developing new relationships and learning about each other’s
business and regulatory challenges. For example, utilities and automakers have very
different business models: utilities operate regionally and have little to no direct
competition within their markets, while automakers operate and compete globally.
Furthermore, automakers are primarily regulated at the national level, while utilities
face more local and state regulations, which increases the difficulty of establishing a
national strategy for vehicle-to-grid interaction. It will be important for automakers and
utilities to understand and address these kinds of differences as they work together
on vehicle electrification issues.
Initially, much of our work with utilities was focused on demonstration and testing
projects to help develop the best path forward for large scale deployment of plug-in
vehicles. From 2007 to 2012, Ford worked with the Electric Power Research Institute
(EPRI) and several utilities on a U.S. Department of Energy funded project to assess
the performance and charging options for plug-in hybrid electric vehicles (PHEVs).
The projects included testing PHEVs in over 800,000 miles of real-world driving and
conducting vehicle-to-grid connectivity testing with “smart meter” technology.
Lessons learned from this testing, as well as from the entire demonstration, helped
support the production introduction of our two plug-in hybrid electric vehicles: the
Ford C MAX Energi and the Ford Fusion Energi.
We are continuing this demonstration and testing work in Europe. In Germany, Ford is
working with 12 other partners on the colognE-mobil program, using a fleet of 66
electrified vehicles – including Focus Electrics and C MAX Energi plug-in hybrids –
to conduct road testing. The partners are examining further aspects around e-mobility
in the area of Cologne, integrating regional and supra-regional traffic and public
transport. The goal of this project, is to examine interlaced and marketable solutions
for electrically powered vehicles as well as the appropriate charging infrastructure in
the Rhine Ruhr region. In addition to Ford, the partners include a local energy
provider, a solar energy company, public transport providers, as well as a university
and research agencies. This program is part of a much larger research effort in
several German cities that is partly funded by the German government and involves
multiple automakers, utility companies, universities and technology partners.
In the U.S., we are working with utilities, municipalities and states across the country
to develop and facilitate the use of EV implementation best practices. For example, in
2013, we joined EV-related collaborative in California, Oregon, and Florida. These
collaboratives include representatives from local government, utilities, automakers,
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and other industry players who are working to implement EVs. Some of the key
issues we are working on with local utilities and municipalities include the following:
Time-of-use electricity rates: We are encouraging utilities to adopt a “time-ofuse” rate structure, which would enable them to charge different rates at different
times of the day based on overall electricity demand. Under a time-of-use
structure, electricity rates would be lower at night when there is lower demand
on the electrical grid. Since most EVs charge at night, this increases the benefits
of electrified vehicles for consumers. For example, a 20-mile trip on electricity at
national rates of 0.12 cents/kWh costs about $1. If a customer is able to switch
to a time-of-use rate, this trip could cost as little as 50 cents. Time-of-use rates
also help utilities by giving customers an incentive to charge at times when
electrical demand is already low, which helps to balance out utilities’ electrical
loads.
Maximizing the publicly accessible recharging infrastructure: We are
working with municipalities and utilities to develop additional public recharging
stations and to encourage a thoughtful and holistic approach to planning for
publicly accessible charging. PlugShare, a website that tracks publically
accessible charging stations, currently includes about 24,000 public charge
stations in cities throughout the U.S. and Canada, up from about 16,000 in 2013
and just 5,000 a few years ago. This is an important step in fostering electrified
vehicle use. However, the placement and design of publicly accessible charging
stations requires careful consideration to maximize their usefulness to EV
drivers. We are endorsing a holistic urban-planning approach to charging station
development in which local officials actively plan the locations for publicly
accessible EV charging based on traffic patterns and the locations of other
charging stations. This kind of approach will result in charging locations that are
used more often and will make more efficient use of investment dollars. We are
also encouraging standard rules and signage for public refueling infrastructure
that would tell drivers what type of charging is available, the hours when EVs
can use charging stations, the length of time an EV can remain plugged in and
how rules for charging stations are enforced.
Standards for private, third-party charging stations and the resale of
electricity: In many cases, publicly available refueling stations will be installed
and run by private businesses, such as gas stations and restaurants. In most
states, when a third party resells their electricity, as they would to an EV driver,
they are considered a regulated utility and face the same stringent regulations a
utility must follow. We are working with states to encourage updating regulations
so that reselling electricity for transportation would not be subject to utility-like
regulations. This will encourage the development of more publicly accessible
recharging stations.
Home EV charging station permitting process: Homeowners are required to
get a permit from their municipality and/or utility to install a home EV charging
station. Historically this process can take more than two weeks. We have been
working with utilities and municipalities to encourage modifications to streamline
the permitting process to make it easier and shorter for consumers.
Promoting EV incentives: Through our work with cities and utilities, we have
identified a range of actions that will help consumers make the transition to
electrified vehicles – for example, infrastructure incentives to offset a portion of
customer costs for hardware and installation.
Building codes for new construction: We are working with municipalities to
develop codes for new building construction that would make them “EV ready,”
with best practices such as wiring for EV chargers.
We are working on these issues in a variety of ways, including with utilities and
municipalities in key EV markets across the U.S. We are also serving in a formal
advisory role to utilities in several states. Ford is also an active member of the
Electric Drive Transportation Association, an industry group that is working to
implement EVs in the U.S. And, we are testifying before state legislatures around the
country to endorse legislation that will facilitate the successful implementation of EVs.
Our collaborations with utilities and municipalities are yielding key lessons that we are
incorporating into our continued efforts to make electrified vehicles successful in the
real world. Some of the key learnings so far include the following:
Electric vehicles provide additional impetus to develop smart communication
systems between vehicles and grids. These systems will allow the consumer to
know if and when lower electricity rates are available and help prevent additional
loads on the infrastructure. Smart communication systems could alleviate the
need for expensive infrastructure upgrades, the costs of which may be passed
back to customers by utilities (e.g., if a transformer needs to be upgraded).
Smart vehicle charging will require that utilities and automakers develop a
common standard for vehicle-to-grid and grid-to-home meter communications.
Currently, utilities tend to operate regionally, but electric vehicles will increase
the need for common national and even international standards. We have
worked to develop a common charging standard in the U.S., and we are now
focused on fostering the development of an internationally common charging
standard.
Widespread use of electric vehicles will likely require that vehicle power
consumption be measured separately from home electricity use, requiring either
additional meters or smart meters. In addition, the pooling of electrified vehicles
in a particular region may require upgrades to the transformers and/or
substations that form the electrical grid in that area. Utilities are already installing
smart meters at a rapid pace. There are interesting possibilities for vehicle-togrid and vehicle-to-home power flow. However, there are also significant
challenges to making these possibilities a reality. For example, technical, safety,
codes/standards compliance, legal, robustness and business case issues need
further study prior to commercialization.
Vehicle owners will likely want to be able to charge their vehicles at any
geographic location and – in those cases where another payment method isn’t
used – have the cost applied to their home energy bill. In addition, vehicle
identification and home meter association must be seamless for the customer.
This kind of mobile or remote billing for vehicle charging services will require a
paradigm shift in the utility industry’s current billing processes and tools.
Automakers and utilities both benefit from working together on outreach to local,
state and federal regulators and legislators. Ford and our utility partners are
already working with legislators and regulators on national standards for vehicle
charging infrastructure, and incentives and strategies to bring costs down.
Utilities and automakers need to work together to educate consumers about the
differences between electric vehicles and traditional vehicles so that consumers
understand how to make the most of electric vehicles and charging
infrastructure.
We are also working to develop common charging technology for electric vehicles so
that all electric vehicles will be able to use a common plug-in charging system for
both AC and DC fast charging. In North America, the Society of Automotive
Engineers, with Ford’s participation, successfully developed and approved a
standard charge connector and communication protocol, enabling all plug-in vehicles
to use common charge points. This will be a key enabler for adoption in North
America; the same connector is under consideration in other global markets.
Expanding Workplace Charging
As part of our effort to expand EV charging infrastructure, we signed onto the U.S.
Department of Energy’s pledge to increase vehicle charging infrastructure available
in workplaces across the country in January 2013. The Workplace Charging
Challenge is a collaborative effort to increase the number of U.S. employers offering
workplace charging by tenfold in the next five years. As part of this program we are
installing 180 electric vehicle charging stations at nearly every Ford facility –
including company offices, product development campuses and manufacturing
facilities – in the U.S. and Canada throughout 2014. Our employees will be able to
charge the all-electric Focus Electric and the Fusion Energi and C MAX Energi
PHEVs at the charge stations to increase the number of all-electric miles driven. The
service will initially be free to employees for the first four hours of each day. Our
workplace charger installation is different from other automotive companies’ because
the chargers will be networked together. As a result, Ford will be able to gather
information on electrified vehicle use, such as the number of hours vehicles are
charging and the amount of CO2 reduced. Ford will work with GE as its network
provider and supplier of electric vehicle charging stations.
Working with Other Industries through the MyEnergi Lifestyle
Project
The continued adoption of plug-in vehicles that share the same energy source
(electricity) as the home creates a unique convergence between the transportation
and residential sectors. In 2013 we launched the MyEnergi Lifestyle project to
demonstrate how plug-in vehicle technology can be applied in conjunction with
efficient household appliances and renewable energy generation for an energy- and
money-saving lifestyle.
The Ford-led project, which currently includes Whirlpool, Eaton, Infineon, SunPower
and the Georgia Institute of Technology, shows that more efficient and coordinated
use of home electricity for appliances and electric vehicles can, on an annual basis,
reduce a home’s electricity use by up to 55 percent, reduce users’ electricity bills by
up to 60 percent, and reduce electricity-based home carbon dioxide emissions by up
to 56 percent.
Initially, these results were based on computer simulation of an average American
home developed in partnership with the Georgia Institute of Technology. The model
compared two scenarios: (1) an average home with appliances from 1995, two
gasoline vehicles with a fuel economy of 25 miles per gallon each, no solar power,
and no intentional off-peak electricity usage, and (2) a home with 5 kW of SunPower
solar panels installed on the roof, one gasoline vehicle replaced by a Ford Focus
Electric, all appliances replaced by 2012 Whirlpool appliances (including refrigerator,
hot water heater, dishwasher and clothes washer/dryer), and a shift in home energy
usage (including EV charging) to take advantage of time-of-use (Value Charging)
reduced rates.
Over the course of 2013, these model-based results were confirmed in the real world
by families participating in this program. For example, one participating family
realized more than $1,200 saved in annual fuel costs with their C MAX Energi. They
expect to save more than $300 annually from their new solar panel system and the
system offsets more than 70 percent of the energy used in their home. They have
also seen a more than 25 percent reduction in energy costs and CO2 due to the
installation of their new energy-efficient Whirlpool refrigerator.
In 2014, we upgraded the program to include battery storage technology to store
power generated by solar panels or other renewable energy systems.
These improvements would be hugely significant if implemented on a broader scale. If
every home in the U.S. were to implement these energy-saving technologies, it would
be equivalent to eliminating the electricity usage of more than 32 million homes (or all
the homes in California, New York state and Texas combined). For more information
on this project please see myenergilifestyle.com
MyEnergi Lifestyle
New technology is enabling American families to reduce their electricity bills and CO2 footprint by integrating a plug-in vehicle,
energy-efficient appliances, renewable energy sources and cloud computing that takes advantage of lower off-peak electricity
rates.
Average U.S. home
11,000kWh
of electricity used every year
MyEnergi Lifestyle home
Reduces energy costs by
60%*
If implemented in every home in the
U.S., these technologies would save
the equivalent of the electricity usage
of 32 million homes, or approximately
the total number of homes in
California, New York, and Texas
combined.
* Comparing 1995 appliances and a 25 mpg vehicle to 2012 appliances and a Ford C MAX Energi plug-in hybrid vehicle with value
charging.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Greening Our Operations
We have adopted a rigorous and holistic approach to reducing the overall
environmental impacts of our manufacturing facilities. As part of this
strategy, we have established global facility environmental targets that
address the range of our environmental impacts, including energy use,
emissions, water use and waste generation. Our global, company-wide
targets include:
Facilitating and
Measuring Progress
Reducing greenhouse gas emissions from our manufacturing facilities by 30
percent per vehicle produced from 2010 to 2025
Operational Energy and
Greenhouse Gas
Emissions
Reducing average energy consumption per vehicle produced by 25 percent
globally from 2011 to 2016
Reducing water use per vehicle produced by 30 percent between 2009 and 2015
Non-CO2, Facility-Related
Emissions
Reducing waste to landfill per vehicle produced by 40 percent between 2011 and
2016
Water Use
We made progress toward meeting each of these goals in 2013 including:
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Reduced CO2 emissions from our manufacturing facilities per vehicle produced
by 9 percent compared to 2012.
Reduced average energy consumed per vehicle produced by 4 percent
compared to 2012.
Reduced water use per vehicle produced by 5 percent compared to 2012, and
met our 2015 target two years early.
Reduced waste to landfill per vehicle produced by 14 percent compared to 2012.
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
This section reports on our facilities’ environmental performance, including
operational energy use and greenhouse gas emissions, non-CO2 facilities-related
emissions (including volatile organic compounds), water use, waste management,
sustainable land use and biodiversity, compliance and remediation.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Non-CO2, Facility-Related
Emissions
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Facilitating and Measuring Progress
In addition to our global, company-wide environmental performance goals,
each Ford facility also has a comprehensive set of environmental targets
and uses a detailed scorecard to report against these targets, so that we
can track and accelerate improvements. Progress toward the targets is
reviewed throughout the year by senior management at regular Business
Plan Review meetings. In addition, these targets become part of the
performance review metrics for every plant manager and regional
manufacturing manager, as well as others in the management hierarchy
up to the executive vice president of manufacturing and labor affairs. For
more information on our overall sustainability governance, integration and
management processes, please see the Governance section.
We have developed a series of tools and processes to manage environmental issues
in our operations that help us facilitate and measure progress on key issues including
energy use, water use, and waste generation and disposal. These tools help us
accomplish four tasks that are central to advancing and measuring our progress on
environmental issues:
Setting corporate-, regional- and facility-level performance goals and targets;
Managing internal and external goals, targets and regulations;
Green Buildings
Compliance
Remediation
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Evaluating, standardizing and spreading the use of best practices across our
facilities to help us meet performance goals; and
Tracking performance using accurate and standard data to help us assess and
improve performance.
Environmental Operating System – managing environmental
performance goals, targets and regulatory requirements
Ford’s Environmental Operating System (EOS), which is fully aligned with the Ford
Production System (FPS), provides a standardized, streamlined approach to
maintaining compliance with all legal, third-party and Ford internal requirements,
including government regulations, ISO 14001 and Ford’s own environmental policies,
and business plan objectives and targets. In addition to facilitating compliance with
external regulations, the EOS also helps us develop and track internal environmental
performance goals at the corporate, regional and facility level.
Energy Management Operating System – managing energyrelated goals, targets and performance improvements
In 2013, we finalized the global rollout of our Energy Management Operating System
(EMOS). We developed this system to provide a common and global structure to
support and maintain energy-reduction actions, to achieve the corporate goal of
improving global energy use per vehicle produced by 25 percent between 2011 and
2016. The EMOS is our mechanism for integrating energy-efficient principles into the
facility design, manufacturing/engineering processes, and operations of Ford
Manufacturing, Office and Engineering facilities. The system is aligned with our Ford
Production System (FPS) and ISO 14000/50001 principles, and it leverages existing
lean manufacturing principles including Plan-Do-Check-Act (PDCA) protocols and Six
Sigma tools.
Plant Energy Teams lead the implementation of the EMOS. At each plant, an energy
management team develops a plant-level energy road map, which provides an
overview of planned energy actions and a forecast of how well the plan will meet the
corporate energy reduction objective. As an input to the road map, the energy team
performs an “energy health assessment,” which evaluates the plant’s operational
performance, provides comparisons to other plants, and provides a list of best
practices the plant can use to improve energy efficiency. Plant startup and shutdown
People
Ford Around the
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processes are a key area of focus for energy teams, as these processes have
significant impacts on plant energy use and provide major opportunities for energy
use reduction. The team is also responsible for “energy opportunity evaluations,”
which seek to identify additional opportunities to further improve energy efficiency
beyond those provided in existing best practice lists. These additional efficiency
opportunities could be based on peculiarities of the specific plant or they could be
new ideas that contribute to future best practices that might be implemented in other
plants as well.
In addition to the Plant Energy Teams, the EMOS also includes three other teams of
people working cooperatively to support the work of the Energy Teams:
Facility Changes – this group is responsible for spreading best practices across
Ford facilities by developing standards and specifications that are used in
planning for the future (both facility and process) and getting the standards
embedded into future product/project plans.
Data Management – this group ensures robust and timely data for reporting and
analysis to support Plant Energy Teams and other decision-makers.
Energy Supply and Quality – this group addresses energy purchases to ensure
reliable and low-cost energy
Global Facilities Forum – developing global standards and best
practices
In 2011, we established the Global Facilities Forum (GFF) to standardize processes
for construction and refurbishment of Ford facilities. The GFF includes
representatives from Ford’s Environmental Quality Office, which oversees the
environmental performance of Ford manufacturing facilities and Ford Motor Land
Development Corporation (or “Ford Land”) which manages the construction of all
Ford-owned facilities and the maintenance of Ford’s nonmanufacturing and
commercial real estate facilities. The Forum also includes representatives from each
of Ford’s operating regions. Before establishing the GFF, each region and operating
group within Ford maintained its own set of standards, which made it more difficult to
capture, record, and spread best practices and lessons learned. The GFF develops
and manages facility specifications and construction practices globally to achieve
cost and sustainability objectives and spread best practices across our facilities. The
GFF also prioritizes incorporating energy and sustainability objectives into building
standards. Another key improvement of the GFF is a focus on life cycle costs, not
just first or implementation costs. This facilitates the implementation of many energyefficiency and other environmentally preferable strategies, as well as reducing total
costs to the company. This standardization of best practices, especially
environmental best practices, is becoming increasingly important as Ford continues
significant investments in new facilities in Asia and refurbishing existing facilities in
the United States.
Facility Performance Improvement – setting goals and
performance improvement plans for existing plants
We implement year over year, internal facility-level goals at our existing plants for
environmental performance in key areas, energy use, carbon dioxide (CO2)
emissions, waste to landfill, water, and volatile organic compound (VOC) emissions
for assembly facilities and hydrocarbon use for powertrain facilities. Through this
program we determine the Ford plant with the best performance in each of these
areas and set annual improvement targets for other plants based on ultimately
meeting this stretch goal. In addition to setting internal facility goals, we also develop
a road map for each facility to help them meet these goals. For example, through this
program, we identify best practices plants have used to achieve their excellent
performance, we evaluate these best practices for replication at other facilities, and
we communicate best practices through a “single point lesson” system. This process
will be fully implemented globally in 2014.
100 Point Sustainability Program – setting goals and
performance improvement plans for new or refurbished plants
We use a 100 point sustainability program to incorporate environmental performance
best practices into new plants, plants that are being renovated for a new vehicle
programs, and plants that are otherwise being refurbished. We have established a
rating system for each plant for each of several key environmental areas – energy,
CO2 emissions, water, waste to landfill, and VOC emissions for assembly facilities
and hydrocarbon use for powertrain facilities – and a rating for each major action
taken to achieve performance improvements in these areas. These initial ratings
provide a baseline for future improvements and provide a way to prioritize different
improvement actions. We then set point-based improvement targets for new plants
and existing plants that are being retooled for a new vehicle program or otherwise
being refurbished as part of the product development and budgeting process. These
targets include a road map of specific actions to reach the sustainability point targets
for each area.
Global Emissions Manager – measuring performance to track
progress
To facilitate performance tracking, we launched the Global Emissions Manager
database (GEM) in 2007. This industry-leading database provides a globally
consistent approach for measuring and monitoring environmental data, which helps
us track and improve our efforts to reduce water use, energy use, CO2 emissions and
the amount of waste sent to landfill. GEM also provides a library of environmental
regulations relevant to each plant, significantly increasing the efficiency of tracking
and meeting those regulations.
Facilities Environmental Management Systems
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Operational Energy and Greenhouse Gas Emissions
Ford has been a leader in facilities-related greenhouse gas (GHG) and
energy-use reductions, public reporting of our GHG emissions and
participation in GHG-reduction and trading programs.
Related links
This Report
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Renewable Energy
Non-CO2, Facility-Related
Emissions
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
In 2010, we adopted a goal to reduce our facility carbon-dioxide (CO2) emissions by
30 percent per vehicle produced by 2025. This CO2 goal, which is also based on our
stabilization commitment, complements our long-standing facility energy-use
reduction targets. The U.S. Environmental Protection Agency (EPA) awarded Ford a
Goal Setting Certificate for this strategy at its inaugural Climate Leadership Awards
Ceremony. In 2012, Ford established a five-year objective to improve our operational
energy use per vehicle produced by 25 percent globally by the end of 2016, based on
a 2011 baseline normalized for weather and production.
Performance
In 2013, we improved global energy efficiency of manufacturing facilities by 17.4
percent against a 2011 year baseline normalized for weather and production levels.
Our total energy use for all of our facilities increased by 6 percent in 2013 compared
to 2012 due to increased production, increased number of operating facilities, and
colder weather, which increases the related energy demands. However, our total
energy use per vehicle produced decreased by 4 percent in that timeframe, reflecting
increased overall energy efficiency in our facilities.
Similarly, our total CO2 emissions increased slightly from 2012 to 2013 by 0.6
percent. However, our CO2 emissions per vehicle produced decreased by 9 percent
during that period, again reflecting increased overall energy efficiency in our facilities.
While our CO2 emissions are linked to the amount of energy we use, they do
necessarily increase or decrease by exactly the same amount due to variations in
energy sources and related emissions factors. For example, in 2013, our total
facilities energy use increased by 6 percent compared to 2012, while our total
facilities CO2 emissions increased by only 0.6 percent. We reduced our overall
facilities-related CO2 emissions by 51 percent, or 5 million metric tons, from 2000 to
2013. During this same period, we reduced facilities-related CO2 emissions per
vehicle produced by 46 percent.
Please see the Climate Change and the Environment data section for more detail.
GHG Reporting Initiatives
Ford is officially “Climate Registered” after publishing its complete North American
carbon inventory since 2010 with The Climate Registry (TCR), a voluntary carbondisclosure initiative that links several state-sponsored GHG emissions-reporting
efforts, including the California Climate Action Registry and the Eastern Climate
Registry. Ford was the first automaker to join TCR and is one of only two automakers
to be officially Climate Registered. As TCR members, we must demonstrate
environmental stewardship by voluntarily committing to measure, independently
verify and publicly report GHG emissions on an annual basis using the TCR’s
General Reporting Protocol.
In 2013, we became the first automaker to commit to voluntarily report our GHG
emissions in India. We were also the first automaker to participate in GHG reporting
initiatives in China, Australia, and Mexico. We also voluntarily report GHG emissions
in the U.S., Canada, Argentina, Brazil, Taiwan and Venezuela.
Since 2005, GHG emissions from our European manufacturing facilities have been
regulated through the EU Emissions Trading Scheme. These regulations apply to
seven Ford facilities in the U.K., Belgium and Spain.
In the U.S., many of our facilities are subject to EPA GHG reporting requirements and
submit reports as required. This EPA program requires submission of annual GHG
emissions report by facilities with production processes that fall into certain industrial
Ford Around the
World
source categories, or that contain boilers and process heaters and emit 25,000 or
more metric tons per year of GHGs.
Our participation in these reporting, emissions-reduction and trading schemes has
played an important role in accelerating our facilities’ GHG emissions-reduction
activities.
Energy Management Initiatives
Ford is achieving energy-efficiency improvements and energy-use reductions using a
variety of initiatives, many of which are described in this section. We regularly look
for new technologies, approaches to the identification and definition of potential
projects, funding mechanisms and means to implement plant energy-efficiency
projects.
We are currently rolling out a Global Departmental-Level Metering initiative
(GDLM) to collect electricity and natural gas consumption data at the plant level for
all Ford plants globally. This system builds on the utility metering and monitoring
system we have used in North America since 2007. The new GDLM program will also
improve on the North American system by providing more detailed information down
to the department level. We use this near real-time information to create energy-use
profiles for plants and to improve decisions about nonproduction shutdowns and load
shedding, which involves shutting down certain prearranged electric loads or devices
when we reach an upper threshold of electric usage.
We are also upgrading and standardizing the Building Management Systems we
use at our facilities to a new global standard. These information management
initiatives will provide common reporting tools linked with production and other data
sets, with facility maintenance and control systems. These efforts will greatly improve
the amount of energy data we have, and the speed and quality of our energy
analyses, which will help us identify energy-reduction opportunities more effectively
and reduce the time required to make system changes.
In 2013, we finalized the global roll out of our Energy Management Operating
System (EMOS), which provides a common and global structure to support and
maintain energy-reduction actions, to achieve the corporate goal of improving global
energy use per vehicle produced by 25 percent between 2011 and 2016. For more
information on the EMOS please see the Facilitating and Measuring Progress
section. In North America, we continue to use energy performance contracting as
a financing tool to upgrade and replace infrastructure at our plants, commercial
buildings and research facilities. Through these contracts, Ford partners with
suppliers to replace inefficient equipment, funding the capital investment over time
through energy savings. Projects have been implemented to upgrade lighting
systems, paint-booth process equipment and compressed air systems, and to
significantly reduce the use of steam in our manufacturing facilities. We are also
expanding the use of performance contracting to global facilities using global supplier
partners to accomplish the 25 percent energy-efficiency improvement objective.
In 2013, we continued to focus on lighting as a key area for energy use
improvements. Our Global Facilities Forum (GFF) also rolled out a new global
lighting specification, which requires the use of LED technology for all general
building lighting requirements. We will continue to update the specification to expand
the use of LEDs as the technology advances and is proven effective for our key uses.
We are also working to identify other “Mega” type projects to leverage single
common actions such as lighting upgrades, compressor controls, steam conversion
and enhanced Building Management Systems, in partnership with our global
performance contracting partners.
Since 2000, Ford has invested more than $250 million in plant and facility energyefficiency upgrades. In 2013 alone, we invested more than $5 million in energyefficiency projects and significant energy-related upgrades were included in our global
manufacturing system upgrades. We are working across divisions and regions to
ensure that energy efficiency is being addressed in our daily operations and
incorporated into the manufacturing processes and facilities, as part of our future
vehicle program plans.
In 2013, Ford joined the U.S. Department of Energy’s (DOE) Better Buildings,
Better Plants program, a national partnership initiative to drive a 25 percent
reduction in industrial energy intensity in 10 years against a 2011 baseline. Twentyfour of our U.S. plants are part of this initiative.1 We have reduced energy intensity2
by 9.44 percent since 2011 across these 24 plants. We have reduced energy
intensity by more than 15 percent at six of the 24 plants and by more than 6 percent
at over half of the participating plants since 2011. We’ve made this progress through
a number of actions including: upgraded facility lighting systems, upgraded paint
process systems, installed advanced computer controls on air compressors, updated
heating systems, and aggressively curtailed energy use during extended production
shutdown periods.
We are continuing to replicate Ford’s state-of-the-art “3-Wet” paint process. This
technology is called “3-Wet” because the advanced chemical composition of the paint
materials used allows for the three layers of paint – primer, base coat and clear coat
– to be applied while each layer is still wet, which eliminates the stand-alone primer
application and dedicated oven required in the conventional painting process. The 3Wet process also saves the electricity used by the blowers that are typically needed
to circulate massive volumes of air through paint booths, and reduces the amount of
natural gas needed to heat the air and ovens. As a result, 3-Wet painting reduces
CO2 emissions by 15 to 25 percent and volatile organic compound emissions by 10
percent compared to either conventional high-solids solvent-borne or waterborne
systems.
In addition to these environmental benefits, this process maintains industry-leading
quality and reduces costs. For example, 3-Wet reduces paint processing time by 20
to 25 percent, which correlates to a significant cost reduction. Ford’s laboratory tests
show that this high-solids, solvent-borne paint provides better long-term resistance to
chips and scratches than waterborne paint systems. In short, the process delivers
reduced costs per vehicle produced, reduced CO2, improved energy efficiency and
improved quality.
Ford initially implemented the 3-Wet process at our Ohio Assembly Plant in 2007 in
the U.S. Since then, we have expanded implementation across our global operations
when we build new facilities or refurbish existing ones.
We have implemented the 3-Wet paint process at facilities in the United States, India,
Romania, Mexico, China and Thailand. We now use the 3-Wet system at eight of our
facilities globally and are expanding it to an additional four plants (two in North
America, one in China and one in Spain). Three-Wet conversion will be considered
for plant refurbishment actions being planned in line with the corporate business
plan.
We are also implementing a number of heat recovery projects at Cologne and
Saarlouis assembly plants, including heat recovery from paint oven exhaust stacks,
air recirculation systems, and heat recovery from paint spray booths incorporating
heat pump technology. We are also recovering waste heat from the air compressor
plant to preheat the paint phosphate tank, and making modifications to plant heating
and ventilation systems to establish better air recirculation control and temperature
control. Wherever feasible, heat energy recovery will be measured by site building
management systems. Through these measurements, we know that the Cologne
paint oven exhaust stack system has already returned 7 GW-h since it began
operation in October 2013. Heat recovery projects currently underway will deliver
around 150 GW-h of energy savings per year from 2015 onward.
We are continuing implementation of a new parts-washing system developed in
partnership with our supplier, ABB Robotics. Conventional parts-washing systems
remove dirt chemically by spraying parts with high volumes of water and detergent at
low pressure. Our new standard system, in contrast, cleans parts mechanically by
moving them in front of specialized high-pressure nozzles with a robotic arm. This
new system represents a significant leap forward in energy efficiency that also
improves quality, flexibility, productivity and cost because it uses a smaller pump and
lower operating temperatures. We are now using this technology as standard for all
engine and transmission final wash applications globally, ensuring that the energy
and cost savings will be realized by all future vehicle programs.
Other efforts to improve the energy efficiency of Ford’s plant operations include:
aggressively curtailing energy use during nonproduction periods, including a
paint shop emissions abatement equipment shutdown plan at nine North
American assembly plants that reduces energy use and related CO2 emissions
by approximately 5,000 tonnes per facility per year;
installing optimized compressed air machines, which are a significant energy
user in manufacturing facilities; and
installing automated control systems on plant powerhouses and wastewater
treatment equipment to increase energy and process efficiency.
1. Louisville Assembly is excluded from this program because it was not operating in 2011.
2. We calculate plant-level energy intensity slightly differently at different plants, depending on the
operations performed there. Depending on the plant, Ford will calculate energy intensity in
terms of source energy consumed (in MMBtus) divided by the number of vehicles produced,
number of engines, or powertrain components produced. The percent change in energy
intensity are tracked for each facility on both a monthly and annual basis. Ford normalizes its
plant-level numbers to account for changes in production volume, and heating and cooling
degree days. These metrics are rolled up to the corporate level, with a corporate-wide percent
improvement in energy intensity calculated by taking a weighted average of the percent change
in energy intensity at the individual facilities.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Renewable Energy
Non-CO2, Facility-Related
Emissions
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Renewable Energy
Ford is actively involved in the installation, demonstration and development
of alternative sources of energy. We also purchase renewable energy
indirectly from utilities. Ford used 23,650 kWh of direct (or self-generated)
renewable energy and we purchased 936,291 kWh of indirect renewable
energy in 2012, which is enough electricity to power seven assembly
plants for one year.1
Ford’s Dagenham Diesel Engine Assembly line in the U.K. was the first automotive
plant in the world to obtain all of its electrical energy needs from two on-site wind
turbines, which have been in operation since 2004. A third two-megawatt wind
turbine was installed in 2011.
A few miles from Dagenham, Ford’s Dunton Technical Centre is also powered by
electricity from renewable sources. Since March 2009, electric power on the 270-acre
site, which is home to a team of approximately 3,000 engineers, has been purchased
from 100 percent renewable sources. The majority of the electricity, supplied by
GDF, is sourced from a combination of hydro, wind and waste-to-energy generation,
and replaces energy from traditional sources that would have produced an estimated
35,000 metric tons of carbon dioxide (CO2) emissions annually.
Since 2008, we have been sourcing renewable electricity to cover the full electricpower demand of our manufacturing and engineering facilities at our Cologne Plant in
Germany. This includes the electricity needed for the assembly of the Ford Fiesta
models at the plant. Through this initiative, the Company has reduced its CO2
emissions by 190,000 metric tons per year. In 2012 a 1 MW photovoltaic installation
on the roof of the Ford Customer Service Division warehouse in Merkenich was
commissioned contributing further to our renewable-energy efforts.
In Wales, Ford’s Bridgend Engine Plant was the first car manufacturing plant in
Europe retrofitted with an integrated, grid-connected solar/photovoltaic installation.
The system has been in operation since 1998.
In North America, examples of installed renewable-energy technologies include a
photovoltaic array and solar thermal collector at the Ford Rouge Visitors Center. The
adjacent Dearborn Truck Plant has a “living roof” system, which uses a thick carpet
of plants to reduce the need for heating and cooling, while also absorbing rainwater.
At the Lima Engine Plant in Lima, Ohio, a geothermal system provides process
cooling for plant operations as well as air tempering for employee comfort. This
system uses naturally cooled 40° F water from two abandoned limestone quarries
located on the plant site. The installation cost was comparable to that of the
traditional chiller and cooling tower design that it replaced. This award-winning
project eliminates the emission of 4,300 metric tons of CO2 each year. At our
Michigan Assembly Plant we partnered with DTE Energy and the state of Michigan to
build a solar photovoltaic array to provide power to the plant and to build an energy
storage system to store energy produced by the solar array until it is needed. The
energy is stored in a large battery system that in turn recharges electric materialhandling vehicles used on-site. These vehicles were converted from diesel engines to
electric vehicles to move parts between buildings at the site. The Michigan Assembly
Plant also uses methane released from decaying trash at a nearby landfill to heat
one of the buildings on-site, which reduces emissions of this potent greenhouse gas.
In 2012, we installed a solar-powered trash compactor at our Michigan Proving
Grounds in Romeo, Michigan, which compresses waste more efficiently than the
previous one. The resulting compacted waste is sent to an incinerator where it is
converted into power for local residents. Please see the Waste section for more
information on this technology.
In Mexico, Ford’s Hermosillo Stamping and Assembly Plant (HSAP) recently signed a
contract to begin purchasing solar energy produced from a local solar farm.
Beginning in late 2014, HSAP will purchase approximately 8 million kWh per year of
solar energy, or about 6 percent of the facility’s total energy requirements. The solar
energy will reduce indirect CO2 emissions from the facility by over 4,600 tons of CO2
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per year.
In India, we have been using solar thermal heating at the Chennai plant to heat water
for cooking in the main cafeteria since 2011. Using this system, sterilized water is
pumped through thermal solar panels and then taken to the cafeteria for cooking at
approximately 50° C higher than water that was previously used in cooking boilers.
This system has reduced boiler diesel consumption by approximately 420 liters per
day. The system is expected to pay for itself in four years.
1. 2013 totals were not available at time of publication but will be included in next year’s report.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Non-CO2, FacilityRelated Emissions
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Non-CO2, Facility-Related Emissions
We report on a variety of non-carbon dioxide (CO2) facility emissions in the
Climate Change and the Environment Data section. In this section, we
discuss how we are reducing emissions of volatile organic compounds
(VOCs) at our facilities. VOCs are a significant aspect of Ford’s
manufacturing operations due to the size and number of paint shops that
we operate.
Since 2000, Ford’s North American operations have cut VOC emissions associated
with the painting process (by far our largest source of VOC emissions) by 50 percent.
In 2013, these operations emitted 16.8 grams of VOCs per square meter of surface
coated, down from 18 grams in 2012. Because the control equipment used to reduce
VOC emissions consumes significant amounts of energy, we have worked to identify
innovative approaches to painting that meet cost, quality and production goals while
allowing us to reduce energy use significantly and maintain environmental
compliance.
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Ford developed a Paint Emissions Concentrator (PEC) technology (formerly referred
to as “fumes-to-fuel”), which uses a fluidized bed adsorber and desorber, and
condensation equipment to collect and concentrate solvent emissions into liquid
form. The intent of the technology is to collect a portion of the VOCs from the spraybooth exhaust, super-concentrate them in the paint emissions concentrator, then
condense and store them on-site for use as fuel source. In this way, the solvent
emissions are recycled back into the production process and overall VOC emissions
are reduced. We are currently using this technology at our Oakville facility. In 2013,
the Oakville PEC captured and recycled more than 17,000 gallons of solvent
material.
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Our PEC technology has the potential to reduce CO2 emissions by 70 to 80 percent
compared to traditional abatement equipment. PEC technology coupled with the
recycling of collected solvents also has the potential to eliminate nitrogen oxide
emissions compared to conventional abatement approaches, which involve the
oxidation of the solvents. There is also the potential to reform the captured VOCs into
hydrogen, which could be used as a fuel for fuel cells. We are working with a
Canadian university to drive the development of the PEC technology and evaluate
the potential for producing and using hydrogen fuel.
We are also continuing to use an innovative new windshield attachment process that
reduces VOC emissions. The typical method to attach a windshield – used currently
at Ford and throughout the industry – is to first wipe the glass with a solvent cleaner,
and then apply a primer and adhesive to secure the windshield to the vehicle.
However, this method releases a small amount of highly undesirable solvent
emissions. Ford’s new patented technology eliminates the use of the solvents that
contain VOCs and simplifies the manufacturing process by reducing steps, such as
wiping the glass clean. Ford is working with Plasmatreat, an Illinois-based supplier, to
implement the technology. The technology will be offered worldwide, first in
equipment that Plasmatreat plans to sell or lease to Ford, then to other automakers,
the heavy-truck market, the motorhome and bus industries, and other customers who
want to use it.
Finally, we are reducing VOC emissions with an innovative paint process called “3Wet.” This process reduces VOC emissions by 10 percent and has other
environmental, financial and quality benefits. For more information on 3-Wet, please
see the Operational Energy and Greenhouse Gas Emissions section.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Water Use
Water conservation is an integral part of Ford’s sustainability strategy.
Many vehicle manufacturing processes require water, and water is used at
every point in our supply chain. Our water-related risks come not only from
being a direct water user, but from being a large purchaser of waterintensive materials, parts and components. Because this issue has
increased in importance and focus for Ford in recent years, we now
discuss it in its own separate Water section.
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Non-CO2, Facility-Related
Emissions
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Non-CO2, Facility-Related
Emissions
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
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Waste Management
Ford’s environmental goals include reducing the amount and toxicity of
manufacturing-related wastes and ultimately eliminating the disposal of
waste in landfills. Manufacturing byproducts include both hazardous and
nonhazardous wastes. In 2013, we introduced a new plan to reduce waste
sent to landfill by 40 percent on a per vehicle basis between 2011 and
2016 globally. We have already reduced global per vehicle waste to landfill
by 40 percent from 2007 to 2011. In 2013, Ford facilities globally sent
approximately 49,800 metric tons of waste to landfill, a reduction of 5.4
percent from 2012.
In 2013, Ford facilities globally generated approximately 43,000 metric tons of
hazardous waste, which is comparable to our 2012 hazardous waste-generation
levels, despite increased vehicle production. We reduced hazardous waste on a per
vehicle basis by 7 percent compared to 2012 and by 27 percent over the last five
years. Ford has chosen to target eliminating the landfill of hazardous waste first,
because this provides the quickest and most cost-effective benefits to human health
and the environment.
Ford’s five-year global waste-reduction plan details how the company will lessen its environmental impact
Green Buildings
5 Key Actions
Compliance
Remediation
Invest
Data
Continue investing in new
technologies that minimize waste
Case Study: Ford Fleet
Purchase Planner
Standardize
Voice: John Fleming
Standardize how waste is tracked
and sorted at each point
Partner
Partner with suppliers to increase
use of eco-friendly packaging
Enable
Enable local plants to affect waste
management change
Identify
Identify the five largest volume
sources of waste-to-landfill at each
facility
Current waste mix
Wastewater sludge
Recovered paint solids
Packaging waste
Used oils and waste solvent
Grinding swarf (metallic particles,
abrasives and oils)
Other wastes
Fun fact
The Oakville Assembly Plant in Canada
is the first Ford North American vehicle
assembly plant to achieve zero waste
to landfill status. Joining Windsor
Engine Plant and Essex Engine Plant,
now all Ford manufacturing operations
in Canada send zero waste to landfill.
Progress
Goal
Ford cut the amount of waste to landfill
generated per vehicle produced
globally from 33 pounds in 2009 to 18
pounds in 2013.
By 2016, Ford will reduce pounds of
waste to landfill generated per vehicle
globally to 15 pounds.
We will reach our new waste-reduction goal and continue to build on our past success
in waste reduction through many programs, including:
Identifying the five largest-volume waste to landfill streams at each plant,
developing plans to reduce each and track progress
Minimizing waste by leveraging the Ford production system – a continuously
improving, flexible and disciplined common global production system that
encompasses a set of principles and processes to drive lean manufacturing
Improving waste-sorting procedures to make recycling and reuse easier
Investing in new technologies that minimize waste, such as dry-machining
Expanding programs that deal with managing specific kinds of waste, such as
metallic particles from the grinding process and paint sludge
The following Ford facilities have achieved Ford’s stringent definition of zero waste to
landfill1:
JMC Xiaolan
Chennai Assembly
Cologne Assembly
Saarlouis Assembly
Essex Engine
Van Dyke Transmission
Cologne Engine
Cologne Die Cast
Cologne Cotarko Forging
Chennai Engine
Windsor Engine
Ford Thailand Manufacturing
Bordeaux Transmission
Engine Manufacturing Development Operations/Beech Daly Technical Center
Michigan Proving Grounds
Rawsonville
Oakville Assembly
We are also improving the way we communicate our waste reduction success to
employees as part of an effort to engage employees in further waste-reduction
improvements. We are reporting not just waste-reduction and recycling totals, but
how these numbers translate into more meaningful impacts like number of trees
saved. An example of one of these communications is provided below.
Some other successes of our waste-reduction efforts in 2013 include the following:
We continued to implement our minimum quantity lubricant (MQL) machining
process (also called near-dry machining) that reduces waste by more than 80
percent for each engine we produce, also saving oil and water. We have now
implemented this process at six plants in North America, Asia, and Europe. For
more information on the water benefits of MQL, please see the Water section.
Our Chennai Vehicle Assembly Plant improved the practices at their hazardous
waste storage yard. By using Ford Production System principles to standardize
the process, the plant was able to minimize environmental and safety hazards,
meanwhile achieving economic benefits from proper waste segregation.
We initiated efforts to recycle grinding swarf at U.S. and Canadian facilities. This
pilot program has the potential to eliminate of 3 million pounds of waste sent to
landfill each year.
Ford of Mexico recycled 33,602 tonnes of aluminum, cardboard, paper, scrap
metal, plastics, wood and glass.
Cuautitlán Stamping and Assembly Plant recently implemented an innovative
recycling project aimed at keeping car parts containers out of landfills by
restoring them for delivery to various schools where they will be used as trash
cans.
Kentucky Truck Plant started to recycle bailed plastic, Tyvec-coated paper bails
and five-gallon pails that were going to landfill. Now 14,500 pounds previously
sent to landfill is now being captured for reclamation.
Sterling Axle Plant began sending one third of their lapping compound,
approximately 70,000 kg/year, for reblending in order to make new product for
use at the plant instead of landfilling the material.
Ford Argentina donated more than 4 tons of nonreturnable PET bottles to
“Fundación Banco de Bosques” (Forest Bank Foundation) that aims to save
native forests which are in danger of extinction.
Kocaeli Assembly Plant is keeping 500 tonnes/year of municipal waste out of
landfills by using it as an alternate fuel in cement kilns.
1. Waste to landfill is defined as all production waste sent to landfill, excluding episodic waste, and
construction and demolition debris. Scrap metal is not included in waste to landfill.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Non-CO2, Facility-Related
Emissions
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Sustainable Land Use and Biodiversity
Our activities have the potential to affect land use, nature and biodiversity,
directly and indirectly. Our real estate portfolio includes properties for
manufacturing and office use. The construction and operation of these
facilities have direct impacts on land.
Ford’s most significant potential impacts on land and biodiversity are indirect,
occurring elsewhere in our value chain or arising from the use of our vehicles.
Indirect impacts include the extraction of raw materials to make vehicle parts, habitat
fragmentation from road construction, localized pollution from vehicles and the
potential effects of climate change on biodiversity.
Many of our facilities have taken steps to improve biodiversity and wildlife habitat on
their land.
A highly visible example of Ford’s commitment to sustainability can be seen on more
than 70 acres of Ford-owned land throughout southeast Michigan, which is adorned
with sunflowers and native prairie plantings. These plantings provide habitat for
wildlife such as white-tailed deer, red fox, wild turkeys and coyote. All of these
species have been spotted at Ford World Headquarters, which has about six acres of
native prairie. These plantings also reduce mowing and fertilization costs. By
replacing what otherwise would be traditional turf grass, the company saves
approximately 30 percent on the costs of labor, gas and fertilizer. We also use native
plants in our landscaping whenever possible, as they are better adapted to local
conditions, and provide food and shelter for wildlife.
We continue to recycle our landscaping debris as compost in Ford-owned farm fields
throughout southeast Michigan. By allowing our leaves, grass and plant clippings to
collect and decompose throughout the summer, we are able to add more than 3,000
cubic yards of nutrient-rich compost to our fields in lieu of a synthetic, petroleumbased fertilizer each year.
We are also installing “smart” irrigation systems at some of our Dearborn (Michigan)
properties. These systems use site conditions – such as soil and plant types,
evapotranspiration rates and local weather data – to program watering only when it is
needed. To date, systems at 49 sites have been completed and are providing water
savings of just over 30 percent. Systems at the remaining five sites in our commercial
property portfolio will be completed this year.
We are also reducing emissions produced in normal lawn maintenance by using
propane-fueled mowers, which produce approximately 24 percent fewer greenhouse
gas emissions, 20 percent fewer nitrogen oxide emissions, and 60 percent less
carbon monoxide than gasoline-powered mowers. Propane also eliminates fuel spills
that often occur during the refueling of traditional gas mowers, and propane is
nontoxic and soluble in water. In addition to these environmental benefits, the vast
majority of propane is domestically produced and it is less expensive than gasoline.
Propane also increases mower engine life and reduces maintenance because it
burns cleaner than gasoline, which further reduces maintenance costs and resource
use. Fairlane Grounds, which provides lawn mowing services at Ford facilities in the
Dearborn area, has already converted 10 mowers (or about a quarter of their mower
fleet) to run on propane instead of gasoline. All future scheduled mower
replacements will be propane mowers, until the entire fleet is propane-powered. In
addition, Fairlane Grounds has piloted tested Ford F-350 trucks converted to run on
propane by Roush CleanTech and is considering replacing a portion of its vehicle
fleet with propane autogas-fueled units. An on-site propane fueling station for trucks
and mowers has been installed.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Non-CO2, Facility-Related
Emissions
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Green Buildings
Ford is a leader in green building and is committed to the sustainable
design of our facilities and landscapes using the basic principles of
resource effectiveness, life cycle assessment, health, safety and
environmental performance. In the past, we have included green building
design principles into our buildings on a case-by-case basis. To help
standardize and broaden our efforts in this area, we are currently
developing corporate specifications for building new facilities that will focus
on sustainability. These specifications require that new manufacturing
facilities be designed and constructed using the best practices Ford has
developed at plants all over the world. These standards will act to replicate
best practices across our global operations, and create efficient and
sustainable plants. We are coordinating this effort through our Global
Facilities Forum, described in the Facilitating and Measuring Progress
section. Some examples of best engineering practices that may be
implemented in our new facilities include:
Advanced water-treatment technologies, to allow the reuse of water and reduce
water-supply requirements, water discharges, use of treatment chemicals and
the generation of solid waste;
Energy-saving technologies, such as advanced control of air compressors, highefficiency lights, variable-drive electric motors, skylights and daylighting, and
white roofing materials; and
Advanced paint shop technologies, to reduce emissions, energy use and waste,
including wet- on-wet paint and advanced automated paint application
equipment.
Ford is a member of the U.S. Green Building Council (USGBC) and a supporter of its
green building rating system, known as LEED® (Leadership in Energy and
Environmental Design). The LEED system includes a series of standards used for
certifying buildings as Silver, Gold or Platinum, and it is recognized as the industry
standard for green building. Ford employees who are involved in the design,
operation and maintenance of commercial and manufacturing facilities have obtained
LEED Accredited Professional certification, which demonstrates their proficiency in
the application of the LEED rating systems. Having this expertise in-house will
continue to strengthen our knowledge and the speed at which we apply
environmentally sustainable technologies and processes at our facilities.
Ford is evaluating existing buildings to achieve LEED certification. The LEED v3
Green Buildings, Operations and Maintenance rating system, or LEED GBOM, helps
building operators measure operations, improvements and maintenance on a
consistent scale, with the goal of maximizing operational efficiency while minimizing
environmental impacts. The standards are intended to promote healthy and
environmentally friendly buildings that are also durable, affordable and highperforming by focusing on six key areas: sustainable site management, water
efficiency, energy and atmosphere impacts, materials and resource use, indoor
environmental quality and innovations in operations.
Ford piloted the LEED Existing Building (LEED-EB) certification process on Corporate
Crossings, an office building that Ford developed in 1999 in Dearborn, Michigan. In
2011 we achieved LEED-EB Silver Certification for this building, the first Ford Motor
Company building certified under the LEED-EB program. We are now in the process
of seeking LEED Existing Buildings: Operations and Maintenance (LEED-EBOM)
certification for our Research and Innovation Center (RIC) in Dearborn. In March
2013, RIC entered the “performance period” of the certification process. During this
period, actual building performance is measured for at least three months, after all of
the changes we are making to the building and its operation to obtain certification
credits are implemented. These changes include energy-efficiency technology
upgrades, operational policies and staff training. We hope to have the RIC facility
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LEED-EBOM certified in 2014.
Based on these experiences, Ford is planning to seek certification of the balance of
our portfolio of commercial office buildings through the USGBC’s LEED for Existing
Buildings: Operations and Maintenance Volume Program. We are initially working to
certify 25 buildings in Dearborn, Michigan, through this program. We hope to
complete this certification process in 2015. The LEED Volume Program was
designed by the USGBC to meet industry needs for a streamlined approach to
certifying similar buildings and spaces. The program, through the use of prototype
standards, allows organizations to simplify the LEED documentation for multiple
buildings or spaces of a similar type or management.
Our goal is to assure that the green building practices, procedures, policies and
initiatives we have already developed will meet USGBC LEED-EB standards and
help create a comprehensive sustainability program for our portfolio of commercial
office buildings.
Ford is also working to advance green building practices through partnerships with
our building-related service providers. These partnerships help to educate service
providers and provide a forum to exchange information on the concepts of
sustainable design. For example, we have held training sessions on site selection,
water efficiency, energy-use reductions, sustainable materials and resources, and
indoor environmental quality.
We are also working with our dealers to help them improve the environmental
performance of their facilities. For more information on our work to help “green” Ford
and Lincoln dealerships, please see below and the Dealers section.
Some examples of Ford’s green building projects include:
Ford World Headquarters Green Roof – Dearborn, Michigan
In 2012, we refurbished a portion of the roof on our corporate world headquarters
building in Dearborn, Michigan. As part of this effort, we installed 5,000 square feet of
green roof on the building. This “living roof,” which is made from multiple varieties of
sedum plants, helps to reduce stormwater runoff from the building.
Ford World Headquarters Green Roof – Dearborn, Michigan
Green Dealership – Dagenham Motors, Barking, United Kingdom
Ford’s Dagenham Motors dealership in Barking, England, recently built an all-new
“green” dealership using the latest environmentally friendly materials and a number
of sustainable and energy-saving features. The facility includes new and used car
showrooms and a service center.
Water use at the facility is reduced by capturing rainwater runoff from the roof and
storing it in a 3,500-gallon underground tank that supplies water for washing cars and
flushing toilets. The rainwater-harvesting tank includes a UV sterilization unit, and
inline contaminate and particulate filters that enable the water to be suitable and
hygienic for hand washing. In addition, waste oil from cars that have been serviced is
reused for heating the premises by fueling an integrated used-oil burner on the site.
In addition, a wind turbine was installed to generate up to 10 percent of the site’s
electricity, and the facility used green construction practices. Approximately 1,800
square meters of non-hazardous soil that was excavated from the site during
construction will be reused to landscape the site rather than being transported to
landfill.
Green Housekeeping Program
Ford promotes the use of environmentally friendly products in the operation and
maintenance of its facilities. One example of this is the continued expansion of our
“green housekeeping” program. Through this program, we are working with our Tier 1
suppliers and contractors to promote the use of environmentally friendly cleaning
practices and water-based products that help to reduce the impact of facility
operations on the environment. Our cleaning service providers use highly
concentrated, water-based chemicals with more efficient packaging, which
significantly reduces product waste and the amount of fuel required to ship products.
These green housekeeping practices are now in use throughout our North American
manufacturing locations and commercial office buildings.
Ford Rouge Center
Ford’s largest green-building initiative was the redevelopment of the 600-acre Ford
Rouge Center in Dearborn, Michigan, into a state-of-the-art lean, flexible and
sustainable manufacturing center. The focal point of the center, the Dearborn Truck
Plant, boasts a 10.4-acre living roof, part of an extensive stormwater management
system that includes bioswales and porous pavement to slow and cleanse the water.
The Dearborn Truck Plant also features abundant skylights to maximize daylight in
the facility. And, the Rouge Center features 100 acres of sustainable landscaping to
help restore soils and support wildlife habitat.
Corporate Crossing (LEED-EB)
In 2011 we achieved LEED Existing Building certification for our Corporate Crossing
office building, located in Dearborn, Michigan. This is the first Ford facility to achieve
this LEED rating.
Rouge Visitor Center (LEED-Gold)
The redeveloped Ford Rouge Center includes the LEED-Gold certified Rouge Visitor
Center, a 30,000-square-foot facility featuring two multiscreen theaters and an
observation deck. The facility captures rainwater for plumbing and irrigation, and
uses photovoltaic-solar panels to produce energy. In addition, “green screens” of
shading vines cover some parts of the building to reduce energy use.
Fairlane Green (LEED-Gold)
Ford has developed a 1-million-square-foot green retail center on its 243-acre
industrial waste landfill in Allen Park, Michigan, earning the national Phoenix Award
for excellence in brownfield development. In addition, Fairlane Green Phase I
received the nation’s first LEED-Gold certification for a core and shell retail
development, for its use of retention ponds for irrigation, sustainable landscaping and
white roofs, and for the preservation of natural areas. The buildings feature highefficiency heating and cooling systems, added insulation and weather sealing, and
efficient windows and doors.
Product Review Center (LEED-Silver)
Ford’s Product Review Center in Dearborn showcases Ford’s latest products and
green building principles. The LEED-Silver-certified building incorporates an
innovative system to recycle water for irrigation and cooling, large windows to
maximize daylight and extensive use of local and recycled materials.
Home Climate Change and the Environment Greening Our Operations Green Buildings
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Operational Energy and
Greenhouse Gas
Emissions
Non-CO2, Facility-Related
Emissions
Water Use
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Compliance
Manufacturing Plants Notices of Violation
Ford received four notices of violation (NOVs) from government agencies in 2013:
one in the U.S., one in Brazil, one in South Africa and one in Australia. The issuance
of an NOV is an allegation of noncompliance with anything from a minor paperwork
requirement to a permit limit, and does not mean that the company was noncompliant
or received a penalty.
Off-Site Spills
In 2013, no off-site spills occurred at Ford manufacturing facilities.
Fines and Penalties Paid
In 2013, Ford paid no fines or penalties globally pertaining to environmental matters in
our facilities.
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Home Climate Change and the Environment Greening Our Operations Compliance
© 2014 Ford Motor Company
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World
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Facilitating and
Measuring Progress
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Ringwood Mines Landfill Site
Ford Motor Company continues to address concerns raised in connection with Ford’s
prior disposal activities in Ringwood, New Jersey. Ford, with the Borough of
Ringwood’s cooperation, has completed the necessary reports for the three soil
operation units (OUs). It is anticipated that the U.S. Environmental Protection Agency
will select a final remedial approach and issue a Record of Decision (ROD) for the
three soil OUs later this year. Remedy construction could begin in early 2015. The
groundwater OU will be addressed in a future Record of Decision.
Non-CO2, Facility-Related
Emissions
Water Use
Waste Management
Sustainable Land Use
and Biodiversity
Green Buildings
Compliance
Remediation
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Home Climate Change and the Environment Greening Our Operations Remediation
Supply Chain
Remediation
Operational Energy and
Greenhouse Gas
Emissions
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Data
Fuel Economy and CO2 Emissions
Ford U.S. Corporate Average Fuel Economy
Greening Our Products
Ford U.S. CO2 Tailpipe Emissions per Vehicle (Combined Car and Truck Fleet Average CO2 Emissions)
Ford Europe CO2 Tailpipe Emissions per Passenger Vehicle
Greening Our Operations
Ford Switzerland CO2 Tailpipe Emissions per Passenger Vehicle
Ford Europe CO2 Tailpipe Emissions per Light Commercial Vehicle
Data
Fuel Economy and CO2
Emissions
Tailpipe Emissions
Operational Energy Use
and CO2 Emissions
Emissions (VOC and
Other)
Waste
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Tailpipe Emissions
Ford U.S. Average NOx Emissions
Ford U.S. Average NMOG Emissions
Ford U.S. Average Vehicle Emissions
Operational Energy Use and CO2 Emissions
Worldwide Facility Energy Consumption
Worldwide Facility Energy Consumption per Vehicle
Worldwide Facility CO2 Emissions
Worldwide Facility CO2 Emissions per Vehicle
Energy Efficiency Index
Emissions (VOC and Other)
North America Volatile Organic Compounds Released by Assembly Facilities
Ford U.S. TRI Releases
Ford U.S. TRI Releases per Vehicle
Ford Canada NPRI Releases
Ford Canada NPRI Releases per Vehicle
Australia National Pollutant Inventory Releases (Total Air Emissions)
Waste
Regional Waste to Landfill
Waste to Landfill per Vehicle
Regional Hazardous Waste Generation
Hazardous Waste Generation per Vehicle
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Data: Fuel Economy and CO2 Emissions
Data on this page
A. Ford U.S. Corporate Average Fuel Economy
B. Ford U.S. CO2 Tailpipe Emissions per Vehicle (Combined Car and Truck Fleet Average CO2 Emissions)
C. Ford Europe CO2 Tailpipe Emissions per Passenger Vehicle
D. Ford Europe CO2 Tailpipe Emissions per Light Commercial Vehicle
Greening Our Operations
Data
Fuel Economy and CO2
Emissions
Tailpipe Emissions
E. Ford Switzerland CO2 Tailpipe Emissions per Passenger Vehicle
View all data on this page as charts | tables
A. Ford U.S. Corporate Average Fuel Economy
Miles per gallon
Operational Energy Use
and CO2 Emissions
Emissions (VOC and
Other)
Waste
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
2008
2009
2010
2011
2012
2013
Cars (domestic and import)
30.3
31.2
32.6
32.7
35.7
36.4
Trucks
23.6
24.6
24.1
24.2
24.3
25.0
Combined car and truck fleet
26.0
27.1
26.9
27.8
30.0
29.5
Third party rating
Data notes and analysis
In 2013, we improved the average fuel economy of our car fleet by 2 percent, and of our truck fleet by 3 percent compared to
2012. However, our combined corporate average fuel economy declined by 1.7 percent in 2013 due to increased customer
demand for trucks over cars.
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Ford Around the
World
B. Ford U.S. CO2 Tailpipe Emissions per Vehicle (Combined Car and Truck Fleet
Average CO2 Emissions)
Grams per mile
2008
2009
2010
2011
2012
2013
340
326
329
318
297
302
Data notes and analysis
Improvement is reflected in decreasing grams per mile. This is the second year that the CO2 data has come directly from Ford’s
official Greenhouse Gas report. Under the One National Program regulation, 2012 MY is the first year where a separate
greenhouse gas compliance report is required, in addition to the annual CAFE report. The CO2 value includes FFV credits, but
does not include credits/debits for air conditioning or off-cycle technologies or CH4/N2O compliance.
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C. Ford Europe CO2 Tailpipe Emissions per Passenger Vehicle
Grams per kilometer
2008
2009
2010
2011
2012
2013
Ford
146
139
128
130
1162
NA1
Volvo
182
173
NA
NA
NA
NA
Data notes and analysis
1. No data are yet available for 2013. Official 2013 data will be published by the European Commission in the fourth quarter of
2014.
2. For 2012, final official data from the European Commission (EC) were published in November 2013 for passenger cars
(vehicle category M1). For passenger cars, only 65 percent of the best-CO2-performing fleet vehicles is accounted in this
data as part of the EC’s phase-in plan. Improvement is reflected in decreasing grams per kilometer. These figures are based
on production data for European markets. European and U.S. fleet CO2 emissions are not directly comparable because they
are calculated in different units and because they are assessed based on different drive cycles. In 2009, we switched from
reporting European vehicle CO2 emissions as a percent of a 1995 base to reporting actual fleet average CO2 emissions, to
parallel our reporting for other regions.
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D. Ford Europe CO2 Tailpipe Emissions per Light Commercial Vehicle
Grams per kilometer
2012
2013
1752
NA1
Data notes and analysis
1. No data are yet available for 2013. Official 2013 data will be published by the European Commission in the fourth quarter of
2014.
2. For 2012, final official data from the European Commission (EC) were published in November 2013 for light commercial
vehicles (vehicle category N1). For 2012, 70 percent of the best-CO2-performing light commercial vehicles are accounted for
in this data. Note: For EC/Member State 2012 data it is evident that certain data were missing or manifestly incorrect. As a
consequence, the 2012 data for light commercial vehicles should be considered incomplete. In 2014, official CO2 monitoring
will begin for light commercial vehicles (category N1). Between 2014 to 2017, the EC “phase-in rule” will be applied by
increasing the fleet coverage accounted for in official fleet CO2 data, starting with 70 percent of the lowest-CO2 vehicles in
2014, and expanding to 75 percent in 2015 and 80 percent in 2016.
Improvement is reflected in decreasing grams per kilometer. These figures are based on production data for European markets.
European and U.S. fleet CO2 emissions are not directly comparable because they are calculated in different units and because
they are assessed based on different drive cycles. In 2009, we switched from reporting European vehicle CO2 emissions as a
percent of a 1995 base to reporting actual fleet average CO2 emissions, to parallel our reporting for other regions.
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E. Ford Switzerland CO2 Tailpipe Emissions per Passenger Vehicle
Grams per kilometer
2012
2013
1242
1221
Data notes and analysis
1. Preliminary 2013 data has been published. The 2013 data includes 75 percent of the best-CO2-performing fleet vehicles, as
part of the Swiss phase-in plan.
2. In 2012, Switzerland introduced CO2 monitoring using the same test methodology applied in Europe with stringent target line.
The 2012 data only includes CO2 monitoring for the second half of the year (Q3 & Q4). The 2012 data includes 65 percent
of the best-CO2-performing fleet vehicles, as part of the Swiss phase-in plan.
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Vehicle
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Greening Our Operations
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Data: Tailpipe Emissions
Data on this page
A. Ford U.S. Average NOx Emissions
B. Ford U.S. Average NMOG Emissions
C. Ford U.S. Average Vehicle Emissions
View all data on this page as charts | tables
Data
Fuel Economy and CO2
Emissions
A. Ford U.S. Average NOx Emissions
Grams per mile
Tailpipe Emissions
Operational Energy Use
and CO2 Emissions
Emissions (VOC and
Other)
Waste
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
2008
2009
2010
2011
2012
2013
Passenger cars
0.06
0.05
0.06
0.07
0.06
0.07
All light duty
0.08
0.05
0.06
0.08
0.07
0.07
Reported to regulatory authorities (EPA)
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Non-CO2 Tailpipe Emissions
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B. Ford U.S. Average NMOG Emissions
Grams per mile
Ford Around the
World
2008
2009
2010
2011
2012
2013
Passenger cars
0.07
0.07
0.07
0.07
0.06
0.07
All light duty
0.09
0.07
0.08
0.08
0.07
0.07
Reported to regulatory authorities (EPA)
Data notes and analysis
NMOG = Non-Methane Organic Gases
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C. Ford U.S. Average Vehicle Emissions
Grams per mile
2008
2009
2010
2011
2012
2013
Passenger cars
0.13
0.12
0.13
0.14
0.13
0.13
All light duty
0.18
0.13
0.13
0.15
0.14
0.14
Reported to regulatory authorities (EPA)
Data notes and analysis
Average vehicle emissions are the smog-forming pollutants from vehicle tailpipes, characterized as the sum of [(NMOG + NOx
emissions) x volume] for all products in the fleet.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
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Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Data: Operational Energy Use and CO2 Emissions
Data on this page
A. Worldwide Facility Energy Consumption
B. Worldwide Facility Energy Consumption per Vehicle
C. Worldwide Facility CO2 Emissions
D. Worldwide Facility CO2 Emissions per Vehicle
Greening Our Operations
Data
Fuel Economy and CO2
Emissions
Tailpipe Emissions
E. Energy Efficiency Index
View all data on this page as charts | tables
A. Worldwide Facility Energy Consumption
Billion kilowatt hours
Operational Energy Use
and CO2 Emissions
Emissions (VOC and
Other)
Waste
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Direct
Indirect
Total
2008
2009
2010
2011
2012
2013
10.8
8.7
8.4
7.9
6.8
7.6
7.1
6.4
7.7
7.6
7.5
7.5
17.9
15.1
16.1
15.5
14.2
15.0
Data managed through the Global Emissions Manager database
Data notes and analysis
Worldwide facility energy consumption increased from 2012 to 2013 due to increased production, use of additional facilities, and
colder weather, which increased heating and cooling-related energy requirements. 2012 data was revised and restated to correct
calculation errors.
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B. Worldwide Facility Energy Consumption per Vehicle
Kilowatt hours per vehicle
2008
2009
2010
2011
2012
2013
Ford Around the
World
Direct
2,142
1,891
1,609
1,408
1,207
1,229
Indirect
1,419
1,381
1,478
1,370
1,332
1,213
Total
3,561
3,272
3,087
2,778
2,539
2,442
Data managed through the Global Emissions Manager database
Data notes and analysis
Worldwide facility energy consumption per vehicle produced decreased by 4 percent from 2012 to 2013, reflecting the greater
efficiency of our production.
2012 data was revised and restated due to calculation errors.
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C. Worldwide Facility CO2 Emissions
Million metric tons
2008
2009
2010
2011
2012
2013
Direct
1.9
1.5
1.7
1.6
1.4
1.5
Indirect
3.5
3.1
3.6
3.5
3.4
3.3
Total
5.4
4.6
5.2
5.1
4.8
4.8
Third party verified (North America and EU)1
Reported to regulatory authorities (EU). Voluntarily reported to emissions registries or other authorities in Argentina, Australia,
Brazil, Canada, China, the Philippines, Taiwan and the U.S.
Data notes and analysis
Worldwide facilities CO2 emissions increased by 0.6% from 2012 to 2013 due to increased production. While our CO2 emissions
are linked to the amount of energy we use, and our energy and CO2 emissions do move in the same direction, they do not
necessarily increase or decrease by exactly the same amount. For example, in 2013, our total energy use increased by 6
percent compared to 2012, while our total CO2 emissions increased by only 0.6 percent.
For 2013, national electricity factors were updated in accordance with internationally published GHG reporting protocols. 2012
data was revised to correct for calculation errors in total direct CO2 emissions.
1. Sixty-one percent of Ford’s global facility GHG emissions are third-party verified. All of Ford’s North American GHG
emissions data since 1998 are externally verified by The Financial Industry Regulatory Authority, the auditors of the
NASDAQ stock exchange, as part of membership in the Chicago Climate Exchange. In addition, all of our European facilities
impacted by the mandatory EU Trading Scheme are third-party verified.
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D. Worldwide Facility CO2 Emissions per Vehicle
Metric tons per vehicle
2008
2009
2010
2011
2012
2013
Direct
0.38
0.35
0.31
0.28
0.25
0.24
Indirect
0.71
0.72
0.70
0.63
0.61
0.54
Total
1.09
1.07
1.01
0.91
0.86
0.78
Data managed through the Global Emissions Manager database
Data notes and analysis
CO2 emissions per vehicle declined for the fifth year, reflecting our focus on improving the energy efficiency of our operations.
We are working to meet our goal of reducing global facility CO2 emissions per vehicle by 30 percent by 2025 from a 2010
baseline. While our CO2 emissions are linked to the amount of energy we use, and our energy and CO2 emissions do move in
the same direction, they do not necessarily increase or decrease by exactly the same amount. For example, in 2013, our total
facilities energy use increased by 6 percent compared to 2012, while our total facilities CO2 emissions increased by only 0.6
percent. For 2013, national electricity factors were updated in accordance with internationally published GHG reporting
protocols. 2012 data was revised and restated to correct for calculation errors in total direct CO2 emissions and the removal of
Geelong Casting and Engine from the vehicle production number.
Related links
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Operational Energy and Greenhouse Gas Emissions
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E. Energy Efficiency Index
Percent
2008
2009
2010
2011
2012
2013
11.7
18.3
14.4
2.6
6.4
17.0
Data notes and analysis
The energy efficiency index is a normalized indicator of energy used in our manufacturing facilities per vehicle produced based
on a calculation that adjusts for typical variances in weather and vehicle production. The Index is set at 100 for the baseline year
to simplify tracking annual improvements. In 2012, we expanded our energy efficiency to include global energy use data. In
previous years, it only included energy use at North American facilities. In 2012, we also reset the baseline year to 2011. A year
2000 baseline was used through 2006; the baseline was reset to year 2010 starting in 2011. The year 2012 improvement
indexed against the year 2011 baseline was 6.4, indicating a 6.4 percent improvement in global energy efficiency per vehicle
from 2011 to 2012. Higher percentage reflects improvement. The year 2013 improvement indexed against the year 2011
baseline was 17 (%).
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
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Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Data: Emissions (VOC and Other)
Data on this page
A. North America Volatile Organic Compounds Released by Assembly Facilities
B. Ford U.S. TRI Releases
C. Ford U.S. TRI Releases per Vehicle
D. Ford Canada NPRI Releases
Greening Our Operations
Data
Fuel Economy and CO2
Emissions
Tailpipe Emissions
E. Ford Canada NPRI Releases per Vehicle
F. Australia National Pollutant Inventory Releases (Total Air Emissions)
View all data on this page as charts | tables
A. North America Volatile Organic Compounds Released by Assembly Facilities
Operational Energy Use
and CO2 Emissions
Grams per square meter of surface coated
Emissions (VOC and
Other)
Waste
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
2008
2009
2010
2011
2012
2013
24.0
21.0
21.6
20.4
18.0
16.8
Data managed through the Global Emissions Manager database
Data notes and analysis
VOC emissions in North America decreased by 6.7 percent between 2012 and 2013; we continue to exceed our goal of
maintaining emissions at 24 grams per square meter of surface coated. We achieved this goal through, among other things, the
use of mold-in-color plastics (which preclude the need for painting) and our fumes-to-fuel technology, which captures VOC
emissions from our paint shops and uses them as an energy source.
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B. Ford U.S. TRI Releases
Million pounds
2008
2009
2010
2011
2012
2013
2.95
2.62
2.89
3.23
3.07
NA
Reported to regulatory authorities (EPA)
Ford Around the
World
Data notes and analysis
Releases reported under the U.S. Toxics Release Inventory (TRI) are all in accordance with the law, and many of them are
subject to permits. The data shown are the most recent reported to authorities.
Our U.S. TRI releases decreased from 2011 to 2012, reflecting the benefits of material and process changes. Though our U.S.
TRI did increase from 2010 to 2011, due to an increase in production, our U.S. TRI releases per vehicle has decreased
consistently each year, reflecting more efficient production.
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C. Ford U.S. TRI Releases per Vehicle
Pounds per vehicle
2008
2009
2010
2011
2012
2013
2.06
2.00
1.80
1.76
1.44
NA
Data notes and analysis
Our U.S. Toxic Release Inventory releases per vehicle decreased from 2011 to 2012, the seventh year in a row we have reduced
these emissions. These reductions were achieved through material and process changes.
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D. Ford Canada NPRI Releases
Metric tonnes
2008
2009
2010
2011
2012
2013
726
594
784
630
4941
NA
Reported to regulatory authorities (Environment Canada)
Data notes and analysis
Releases reported under the Canadian National Pollutant Release Inventory are all in accordance with the law, and many of
them are subject to permits. The data shown are the most recent reported to authorities.
Our Canada National Pollutant Release Inventory releases decreased from 2011 to 2012. These reductions were achieved
through material and process changes.
1. This figure was restated for our 2011-12 report due to an arithmetic error.
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E. Ford Canada NPRI Releases per Vehicle
Metric tonnes per vehicle
2008
2009
2010
2011
2012
2013
0.0024
0.0026
0.0024
0.0020
0.00191
NA
Data notes and analysis
The change in total NPRI releases (see above) resulted in the change in per vehicle releases. Releases reported under the
Canadian National Pollutant Release Inventory are all in accordance with the law, and many of them are subject to permits. The
data shown are the most recent reported to authorities.
Our Canada National Pollutant Release Inventory releases per vehicle continued to decrease from 2011 to 2012. These
reductions were achieved through material and process changes.
1. This figure was restated for our 2011-12 report due to an arithmetic error.
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F. Australia National Pollutant Inventory Releases (Total Air Emissions)
Kilograms per year
2008
2009
2010
2011
2012
2013
575,598
345,910
480,872
249,686
239,778
NA
Reported to regulatory authorities (NPI)
Data notes and analysis
Releases reported under the Australian National Pollutant Inventory are all in accordance with the law, and many of them are
subject to permits. The data shown are the most recent reported to authorities.
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© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
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Climate Change and the
Environment
Overview
Climate Change
Greening Our Products
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Data: Waste
Data on this page
A. Regional Waste to Landfill
B. Waste to Landfill per Vehicle
C. Regional Hazardous Waste Generation
D. Hazardous Waste Generation per Vehicle
Greening Our Operations
View all data on this page as charts | tables
Data
Fuel Economy and CO2
Emissions
A. Regional Waste to Landfill
Tailpipe Emissions
Million kilograms
Operational Energy Use
and CO2 Emissions
Emissions (VOC and
Other)
Waste
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
2008
2009
2010
2011
2012
2013
9.1
9.5
7.4
7.9
8.8
8.2
Europe2
19.3
11.7
11.4
9.6
7.7
7.5
North America3
43.7
34.3
39.5
38.1
32.4
30.8
America4
8.8
7.7
7.6
6.6
3.8
3.3
Asia Pacific Africa1
South
Data managed through the Global Emissions Manager database
Data notes and analysis
1. In 2012, waste to landfill was restated for 2011 to correct for misclassifications in disposal and recycling codes. In 2011,
waste-to-landfill data was restated for years 2007–2011 because casting sands (a type of waste) associated with the
Ford Around the
World
Geelong foundry (located in the Asia Pacific region) have been removed from the waste-to-landfill totals.
2. In 2012, waste to landfill was restated for 2011 to correct for misclassifications in disposal and recycling codes.
3. In 2012, waste to landfill was restated for 2010 and 2011 to correct for misclassifications in disposal and recycling codes.
AutoAlliance International, our joint-venture plant in Flat Rock, Michigan that produces the Ford Mustang, is included
beginning in 2009.
4. In 2012, waste to landfill was restated for 2011 to correct for misclassifications in disposal and recycling codes.
Related links
This Report
Waste Management
back to top
B. Waste to Landfill per Vehicle
Kilograms
2008
2009
2010
2011
2012
2013
15.6
15.2
13.3
11.3
9.4
8.1
Data managed through the Global Emissions Manager database
Data notes and analysis
In 2012, waste to landfill per vehicle data was restated for 2010 and 2011 to correct for misclassifications in disposal and
recycling codes.
In 2011, waste-to-landfill per vehicle data was restated for all years because casting sands (a type of waste) associated with
Geelong foundry (located in the Asia Pacific region) and Taubate foundry (located in the South America region) have been
removed from the waste-to-landfill totals for years 2007–2011.
AutoAlliance International, our joint-venture plant in Flat Rock, Michigan, which produces the Ford Mustang, is included beginning
in 2009.
In 2013, we reduced waste to landfill on a per-vehicle basis by about 5.4 percent compared to 2012, which reflects our focus on
reducing waste produced per unit of production. We decreased waste to landfill primarily through aggressive efforts to generate
less waste and recycle more, and through the use of waste-to-energy incineration facilities.
Related links
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Waste Management
back to top
C. Regional Hazardous Waste Generation
Million kilograms
Asia Pacific Africa1
Europe
North
2008
2009
2010
2011
2012
2013
7.8
6.5
7.8
7.0
7.2
10.0
26.7
21.0
22.8
19.6
22.2
21.3
America2
9.7
7.7
8.9
9.4
8.9
8.0
South America
3.9
4.5
4.4
5.6
4.0
3.8
Data managed through the Global Emissions Manager database
Data notes and analysis
1. In 2012, regional hazardous waste in Asia Pacific Africa for 2008, 2009, and 2010 was updated to reflect adjusted
production.
2. In 2012, regional hazardous waste in North America was restated for 2011 to correct for misclassifications in disposal and
recycling codes.
Related links
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Waste Management
back to top
D. Hazardous Waste Generation per Vehicle
Kilograms
2008
2009
2010
2011
2012
2013
9.3
9.6
8.8
8.3
7.5
7.0
Data managed through the Global Emissions Manager database
Data notes and analysis
In 2012, hazardous waste per vehicle data was restated for 2011 to correct for misclassifications in disposal and recycling codes.
In 2011, hazardous waste to landfill data for 2010 and 2009 was restated due to corrections in the data.
We reduced hazardous waste on a per-vehicle basis by 7 percent compared to 2012 and by 27 percent over the last five years.
Ford has chosen to target eliminating the landfill of hazardous waste first, because this provides the quickest and most costeffective benefits to human health and the environment.
Related links
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Home Climate Change and the Environment Data Waste
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Case Study: Ford Fleet Purchase Planner
Overview
1
Climate Change
The Task
2
The Tools
3
The Options
4
The Results
Greening Our Products
Greening Our Operations
Data
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
1. The Task
Scenario: Sam Smith is the Purchasing Manager for Green City, U.S.A.; she purchases about 100 new vehicles per
year.
Her challenge is to help reduce the city’s overall fleet emissions. She doesn’t have the information she needs to
assess the emissions of her current vehicle fleet and measure improvements over time. And, it’s complicated and
time-consuming to weigh the relative benefits and costs of so many alternative fuel and powertrain technologies to
decide which are best for her fleet’s drivers.
2. The Tools
Ford’s suite of fleet purchasing tools helps Sam make an informed and effective decision. She can calculate the
carbon dioxide (CO2) footprint of her existing fleet, including factors like local fuel costs, electricity costs, electricity
sources, miles driven and driving patterns. The tools can also show her the emissions and fuel cost reductions she
would get from buying EcoBoost®-powered vehicles, hybrids, plug-in hybrids or battery electric vehicles, rather than
just conventional internal combustion engine vehicles.
3. The Options
Ford’s Purchase Recommender gives Sam a range of vehicle purchase options. It makes a recommendation for the
vehicle mix that will provide the greatest emissions reduction at the lowest cost. And, it makes additional
recommendations for how she can lower her emissions even more, if she has a little flexibility with her budget.
4. The Results
Sam makes a proposal to her management about the best set of vehicles to buy. She explains the specific emission
and fuel-cost benefits of different vehicle technologies. And, Sam knows the CO2 footprint of her existing fleet so
she can accurately measure how much she would improve it with her proposal, and how much progress she can
make toward the city’s sustainability goals.
The growth in eco-conscious vehicle options is great news for customers who want to reduce
their environmental footprint and save money on fuel. However, all the new choices do make
planning purchases more complicated. Customers now have to determine which vehicle
technologies will have the greatest environmental and cost benefits for their specific driving
needs. This is especially true for commercial and government fleet customers, who often buy
large numbers of vehicles and have to meet a wide range of transportation requirements across
a variety of different driving situations.
Researchers at Ford have developed a suite of tools, collectively called the Ford Fleet Purchase Planner™, to
help fleet buyers weigh all their options. These tools help buyers choose the best vehicles from Ford’s lineup
to manage their costs and reduce their company’s carbon footprint. Fleet customers work with their Ford
account manager or a fleet analyst to use the Planner to build a custom fleet of Ford vehicles. Buyers are then
able to change their hypothetical fleet until the vehicle mix meets their specific costs and environmental goals.
The Fleet Purchase Planner™ includes several tools. First, it offers an Emissions and Fuel Cost Calculator,
which compares the CO2 emissions and fuel cost of two vehicles or vehicle technologies based on their fuel
economy and customer-specific factors such as annual miles driven, city versus highway driving conditions
and local fuel prices. The results help our customers understand the relative benefits of different technologies,
such as an EcoBoost engine compared with a hybrid vehicle; different fuels, like gasoline versus compressed
natural gas or diesel; and, for plug-in vehicles, different electricity carbon footprints in different regions of the
country. For example, for customers deciding where to place battery electric vehicles in their fleets, the
Calculator shows that the Focus Electric emits about 70 g CO2 equivalent/km using electricity from the lowcarbon California grid but more than twice as much, about 150 g CO2 equivalent/km, in the more coal-intensive
Southeast U.S.
But most fleets deal with hundreds or thousands of vehicles. Comparing all the available vehicle and
technology replacement options for cost and sustainability across a fleet of many vehicles is a complex task.
So, we developed additional tools to help fleets meet this challenge.
The Fleet CO2 Footprint Status Calculator helps fleets calculate the carbon footprint of their current fleet.
Customers provide a list of the Vehicle Identification Numbers (VINs) for all the vehicles in their fleet, and can
customize this carbon footprint by adding in specific details on the locations of their vehicles, alternative fuels
used, annual mileage, driving patterns and other criteria. This tool also calculates the annual fuel cost for the
whole fleet. The CO2 footprint and fuel cost become the baselines for evaluating the benefit of new vehicle
purchases.
Finally, the Purchase Recommender helps fleet customers determine the right combination of replacement
vehicles to meet their cost and environmental goals. Customers choose the type of cost they want to
minimize: purchase price, purchase price plus fuel cost, or total cost of ownership. Then the Purchase
Recommender calculates the exact combination of new vehicles they should buy to meet the same
transportation needs as the vehicles they are replacing while minimizing their costs and CO2 footprint. It also
shows customers combinations of vehicles they could buy to make even greater reductions to the overall CO2
footprint of their fleet, including the associated purchase price and fuel costs.
This tool is delivering benefits to Ford’s fleet customers and the environment. By using this tool, KONE, a
leader in elevator and escalator manufacturing, has decided to replace its fleet of 160 Ford Fusion cars with
the new Fusion Hybrid by 2018, resulting in a reduction in KONE’s carbon emissions of 850 metric tons –
while also saving the company money.
The Ford Fleet Purchase Planner™ is part of Ford’s larger commitment to using data and analytics to benefit
our customers and the environment. The unique tool was among three finalists for the 2014 Innovative
Applications in Analytics Award by INFORMS, the largest association for professionals in analytics. Ford also
won the 2013 INFORMS Prize, which acknowledges a company’s overall achievement in analytics.
Home Climate Change and the Environment Case Study: Ford Fleet Purchase Planner
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Climate Change and the
Environment
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Voice: John Fleming
Executive Vice President, Global Manufacturing and Labor Affairs, Ford Motor Company
Overview
Climate Change
Greening Our Products
Greening Our Operations
Data
There are any number of investments a company like ours can make to
better manage its environmental footprint. But there’s a balancing act when
choosing which ones to implement. Sometimes it’s an easy decision and the
returns on investment are immediate. Other times, you have to take a much
longer view and accept the fact that it will take time to realize the financial
gains.”
Case Study: Ford Fleet
Purchase Planner
Voice: John Fleming
Here at Ford, we take environmental considerations into account at every stage of
manufacturing. At the most basic level, there’s the issue of compliance. We want to be sure that
what we do every day stays within the law and that we are operating as good neighbors.
But our efforts go well beyond mere compliance. We want our facilities to be the best in the world when it
comes to our environmental footprint. Our Environmental Operating System, which offers a disciplined and
common approach to manufacturing, is designed so that each of our facilities can learn from the others. We
share best practices and apply leading technologies that help to minimize our impacts. We have also
developed challenging improvement goals for all our operations in key environmental areas, such as our goal
to reduce facility CO2 emissions by 30 percent per vehicle produced from 2010 to 2025. And, we set specific
annual improvement targets for every facility to make sure we meet or exceed these goals.
We have a standard set of environmental systems that are applied globally across all of Ford, enabling each of
our 65 manufacturing facilities to operate under the same criteria when it comes to energy use and
greenhouse gas emissions, water consumption and waste management. We monitor and measure our plants
every day and, if problems are found, we immediately set to work to correct the issues.
Beyond incremental improvements, we are always looking for opportunities to make more substantive
changes. When we’re building new plants or revamping product lines, we explore all sorts of opportunities that
can take our facilities to the next level – from management practices such as shutting down parts of the plant
when not in use to more complex manufacturing improvements that use the latest in cutting-edge
technologies.
In 2014, we’re launching a historic number of products around the world. From the manufacturing perspective,
we’ve been preparing for these launches since these new vehicles were in the earliest of development
phases. It takes, on average, more than three years for a new vehicle to move from an initial concept to full
production. Right from the start of a new product, we plan out a production road map that will allow us to build
the vehicle in the most environmentally friendly way possible.
For every new vehicle we create, we follow a 100-point environmental checklist that helps us identify the
production and facilities improvements we can make as we’re pushing it through development. The same 100point system is also used to pinpoint and evaluate environmental best practices at new plants as well as older
plants that are getting a significant refresh. We rate each plant on four key environmental areas that we then
use to set targets and improvement goals.
When we consider building a new plant, we look at the same issues no matter where we are thinking of
locating the facility – air emissions, water usage, waste water and waste. But of course the emphases may
vary depending on the local conditions.
One of our biggest areas of focus is water use. Water conservation is a bigger problem in some countries than
others, but water consumption is a critical issue for the planet no matter where we operate. We are proud to
say that we achieved our 30 percent per vehicle water reduction target two years ahead of schedule.
There are any number of investments a company like ours can make to better manage its environmental
footprint. But there’s a balancing act when choosing which ones to implement. Sometimes it’s an easy
decision and the returns on investment are immediate. Other times, you have to take a much longer view and
accept the fact that it will take time to realize the financial gains. For example, we have given ourselves the
task of reducing energy consumption per vehicle globally by 25 percent, from 2011 to 2016. Several projects
Ford Around the
World
we have completed – such as solar panels at our Michigan Assembly Plant and windmills in Europe – will take
many years to recover the outlay of expenses. The fact that we are willing to invest in projects with a longterm return on investment shows that Ford is willing to take a broad view of our business. We want to be good
neighbors and we want to contribute to a better world.
Of course, we won’t make an investment in a project that makes no business sense whatsoever. It has to have
a relationship to the business but it doesn’t necessarily have to pay back quickly for us to pursue it. In some
cases, projects may have no payback at all but they help us to learn more cost-effective ways to make
operational changes that will ultimately reduce our impacts.
There are many environmentally friendly projects we have instituted that I’m especially proud of – from the
three-wet paint system, which reduces CO2 emissions, improves energy and reduces volatile organic
compounds (VOCs), to dry machining, which can save more than 280,000 gallons of water per year on a
typical production line.
I was just 16 years old when I started as an apprentice at Ford in 1967 and I never left. We are so much more
aware of our environmental impacts these days than we were back then and we have truly integrated
environmental concerns into our business. Just think about our One Ford goal – great products, strong
business and a better world. Forty years ago, we hardly focused on the negative impacts our company could
have on our planet. Today, it’s one of our top considerations.
Home Climate Change and the Environment Voice: John Fleming
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Water
Overview
Direct Operations
Progress in Reducing Water
Use
Operating in Water-Scarce
Regions
Water Impacts, Risks and
Opportunities
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Water
We have focused on reducing our water impacts since 2000 when
we first began setting year-over-year reduction targets. Since then,
we have moved beyond merely reducing the water footprint of our
own facilities to working more holistically outside our corporate
walls, addressing water concerns in our supply chain and our
broader communities.
Read more about OUR APPROACH
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
OUR WATER STRATEGY
We believe that business has a key role to play in finding sustainable solutions to current and future global water
challenges. As an industry leader with more than 180,000 employees worldwide and manufacturing facilities or
distribution channels across six continents, our reach enables large-scale positive impact.
Read more about OUR WATER STRATEGY
OUR GOALS AND PERFORMANCE PROGRESS
Goal: Cut the amount of water used to make each vehicle by 30% globally by
2015, compared to 2009.
We achieved our water reduction goal two years ahead of schedule. We will be updating our
global manufacturing water strategy in 2014 and setting a new long-term target.
In 2014, we published our corporate
Ford’s water strategy aligns with the
water strategy, which builds upon
core elements of the CEO Water
our 2011 water strategy for our
Mandate, which we endorsed in
manufacturing operations.
2014.
Between 2000 and 2013, we reduced
Beginning in 2014, we will start
our total global water use by 61%, or
asking our major suppliers – those
more than 10 billion gallons.
we consider to be Tier 1 – to
voluntarily report on their water use
through CDP Water.
See more at FORD’S GOALS, COMMITMENTS AND STATUS
A BASIC HUMAN RIGHT
We see water as far more than an environmental concern. Since 2012, Ford has recognized a basic human right to clean,
affordable drinking water and adequate and accessible sanitation and, through our water strategy, seeks to uphold
and respect that right.
Read more about OUR EFFORTS
Case Study: SAVING WATER IN CUAUTITLÁN,
MEXICO
Voice: BROOKE BARTON
Our manufacturing facility in Cuautitlán, Mexico, is
located in a region of water scarcity. Over the years,
facility managers have come up with some creative
solutions to their natural environmental challenges,
reducing water use per vehicle produced at this plant
by almost 58% between 2000 and 2013.
“A business with a 21st century mindset views water
as part of an interconnected ecosystem that is
impacted by a host of variables, including changes in
our climate. Water is understood to be a shared good
that doesn’t just magically flow out of a pipe; it has a
whole natural and engineered infrastructure
supporting it.”
Director, Ceres Water Program
WATER USE
Although the making of vehicles is not especially water intensive, we use water in many key manufacturing processes in
our plants, including vehicle painting, and water is used at every point in our supply chain.
Read more about OUR WATER USE
SUSTAINABLE SOLUTIONS
In 2014, we are marking the 10th anniversary of the rebuilt Dearborn Truck Plant at the Ford Rouge Center, which was
hailed as a model of sustainable manufacturing when we rebuilt it in 2004. The facility incorporates extensive natural
storm water management systems and a green roof that was the largest in the world when it was installed.
Read more about OUR INVESTMENTS IN NEW TECHNOLOGIES
2013 HIGHLIGHTS
5% reduction
61% reduction
in average amount of water used to
in total global water use between
make each vehicle between 2012
2000 and 2013 – or more than 10
and 2013.
billion gallons.
2% target
250
water reduction per vehicle produced
approximate number of suppliers we
from 2013 to 2014.
are asking to complete the CDP
Supply Chain water questionnaire.
Home Water
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Water
Overview
Direct Operations
Progress in Reducing Water
Use
Operating in Water-Scarce
Regions
Water Impacts, Risks and
Opportunities
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Overview
Water scarcity and water quality degradation rank among the biggest
threats facing our planet. According to the World Economic Forum’s 2014
Global Risks report,1 water crises – from floods to droughts to pollution –
placed third among the most worrisome threats to businesses and
governments, behind fiscal crises (first) and structurally high
unemployment/underemployment (second).
At Ford, we have focused on reducing our water impacts since 2000 when we first
began setting year-over-year reduction targets as part of our Global Water
Management Initiative. Our efforts around water have evolved over the years; we
have moved beyond merely reducing the water footprint of our own facilities to
working more holistically outside our corporate walls, addressing water concerns in
our supply chain and our broader communities.
In 2014 we published our corporate water strategy, which builds upon our 2011
water strategy for our manufacturing operations. The corporate water strategy is
designed to effect substantial, sustainable and measureable impacts within our own
facilities, across our supply chain and in our regions of operation.
We believe that business has a key role to play in finding sustainable solutions to
current and future global water challenges. As an industry leader with more than
180,000 employees worldwide and manufacturing facilities or distribution channels
across six continents, our reach enables large-scale positive impact.
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
Our water strategy aligns with the core elements of the CEO Water Mandate, a
private-public initiative launched by the UN Secretary-General in 2007. Companies
that support the CEO Water Mandate commit to implementing the framework’s six
core elements for water management and pledge to publicly report their progress
annually. Ford endorsed the Water Mandate in 2014.
The Water Mandate’s key elements are as follows:
Direct Operations
Supply Chain & Value Chain
Collective Action
Public Policy
Community Engagement
Transparency
Transparency underpins all of the other five areas. Across these five Water Mandate
elements, we will develop communications and reporting channels that promote
accountability. We will be transparent with key stakeholders, customers and the
public by:
publishing and sharing our company water strategy (including targets and
results) in relevant corporate reports;
publishing and sharing our global water usage for direct operations on both an
absolute and per-vehicle produced basis; and
being transparent in discussions with governments and other public authorities
on water issues.
REDUCING WATER USE
We achieved our water reduction goal two
years ahead of schedule.
Together, these six elements will guide us toward a position of industry leadership.
Going Further – Ford’s Blue Plan of Action
We see water as far more than an environmental concern. Since 2012, Ford has
recognized a basic human right to clean, affordable drinking water and adequate
and accessible sanitation and, through this water strategy, seeks to uphold and
respect that right. Our water strategy complements our overall human rights policy
(Policy Letter 24: Code of Human Rights, Basic Working Conditions and Corporate
Responsibility).
Our analysis of Ford operations shows that some of our facilities are located in
regions where water supplies are already scarce. Global climate change also has
the potential to further impact the quality and availability of water. We cannot be
certain that we will always have access to water of the quantity and quality that our
operations require. Our water strategy puts primary emphasis on our plants located
in areas of water scarcity.
Ford is committed to conserving water and using it responsibly. We will address
water challenges internally within our own operations and externally in communities
where we operate and throughout our supply chain. We have committed to
measureable actions to support our global water strategy, as described in each of
the sections that follow below.
While we have demonstrated progress and positive global impacts through our
efforts, we must also work collaboratively with other organizations on the world’s
water challenges. We are committed to continuous improvement through research
and partnerships with other companies and organizations to develop improved best
practices in responsible water stewardship.
Ford’s environmental progress is evaluated at the highest levels of our company. The
Board of Directors reviews our water-related progress annually. A cross-functional
team from across Ford divisions – including our Environmental Quality Office and
our Manufacturing, Purchasing, Research, and Community Relations functions –
reviews water issues in a holistic way. In recent years, Ford has been meeting with a
variety of groups – such as the Interfaith Center on Corporate Responsibility, the UN
Global Compact, the U.S. State Department, Ceres and the Global Water Challenge
– to gain a better appreciation of outside stakeholder perspectives.
1. Source: World Economic Forum. From a list of 31 risks, survey respondents were asked to
identify the five they were most concerned about. Download the World Economic Forum
survey
Home Water Overview
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Water
Overview
Direct Operations
Progress in Reducing Water
Use
Operating in Water-Scarce
Regions
Water Impacts, Risks and
Opportunities
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Community Engagement
Data
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
People
We aim to conserve water and use it responsibly. Although the making of
vehicles is not especially water intensive, we use water in many key
manufacturing processes in our plants, including vehicle painting, and
water is used at every point in our supply chain.
Water scarcity can have an appreciable impact on our manufacturing operations.
Our water-related risks come not only from being a direct water user, but also from
being a large purchaser of materials, parts and components that have used water in
their manufacture.
We set a global manufacturing water-use-per-vehicle reduction goal of 30 percent by
2015, using a 2009 baseline. We have already achieved this goal – two years ahead
of schedule. We will be updating our global manufacturing water strategy in 2014
and setting a new long-term target. Our target for 2014 is a reduction of 2 percent
per vehicle produced from 2013. We will continue to reduce water impacts in our
manufacturing plants worldwide by:
seeking opportunities for continuous improvement using methodologies such as
water assessments;
evaluating and implementing innovative technologies to reduce water use and
increase water recycling in manufacturing operations, where feasible, and
incorporating consideration of water availability and risk in technology
implementation;
Case Study: Saving Water in
Cuautitlán, Mexico
ensuring all employees have access to potable water, sanitation and hygiene in
our workplaces;
working with key local stakeholders in the communities in which we operate; and
meeting local quality standards or Ford global standards for wastewater
discharge (whichever is more stringent).
In 2011, we built water reduction actions into our Environmental Operating System
(EOS), which provides a globally standardized, streamlined approach to meeting all
environmental requirements, including sustainability objectives and targets.
Gauging Our Strategy
As we worked to develop our corporate water strategy, we wanted to gain some
independent, critical insight into our water stewardship activities and our related
public disclosures. Enter the Ceres Aqua Gauge™, an Excel-based tool
designed to help companies like ours assess water risk management
approaches in areas ranging from policy development and data gathering to
business planning and goal setting. Developed by Ceres, the World Business
Council for Sustainable Development, Irbaris and the Investor Responsibility
Research Center Institute, the Aqua Gauge analyzed our activities to provide an
outside view of how we were performing relative to leading practice.
The initial assessments helped us understand how we could be more
transparent and gave us insight into how our water strategy was being viewed
by investors, stakeholders and customers. We then used the assessment to
help us zero in on areas for improvement and leadership.
For example, the assessment told us that we are doing many of the right things
already but could do a better job of communicating our approach and results.
The assessment also revealed that we could do more to improve the company’s
extension of our water stewardship efforts into the supply chain.
After sharing the results with our senior executives, we now have a clearer
understanding of how to improve our approach in 2014, where we stand, and
where we need to go.
Ford Around the
World
Direct Operations
Case Study: Ford
Manufacturing Water Saving
Technologies
Voice: Brooke Barton
Supply Chain
Related links
This Report
Greening Our Operations
Read an external perspective from the director of Ceres’ Water Program and an
article about our water workshop.
Vehicle Assembly Plant Water Use
%
Paint Processes
Cooling Blowdown
13
Domestic
13
Evaporation
© 2014 Ford Motor Company
8
Irrigation
Miscellaneous
Home Water Direct Operations
31
1
35
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Water
Overview
Direct Operations
Progress in Reducing
Water Use
Investing in New
Technologies
Operating in Water-Scarce
Regions
Water Impacts, Risks and
Opportunities
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Community Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Progress in Reducing Water Use
We began our Global Water Management Initiative in 2000, setting a
target of 3 percent year-over-year reductions. In 2011, we announced a
goal of reducing the amount of water used to make each vehicle by 30
percent globally from 2009 to 2015.
We have achieved this goal, two years ahead of schedule. We will be updating our
global manufacturing water strategy in 2014 and setting a new long-term target. Our
target for 2014 is a reduction of 2 percent per vehicle produced from 2013.
Between 2012 and 2013, we reduced the average amount of water used to make
each vehicle by 5 percent. Between 2000 and 2013, we reduced our total global
water use by 61 percent, or more than 10 billion gallons (see graphic below), by
cutting the water we use in everything from cooling towers to washing parts to paint
operations. (That’s equivalent to the water used for 1 billion five-minute showers,
based on figures from the U.S. Environmental Protection Agency, or enough to fill
more than 15,000 Olympic-sized pools.) We decreased the total amount of water
used around our global facilities from 64 million cubic meters per year to 25 million
cubic meters.
10.6 billion gallons of water is:
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
the amount of water that
flows over Niagara Falls
in
3.9 hours1
equal to the amount of
annual water use for
about
99,000
16,000
Olympic-size pools1
U.S. residences1
We report on our progress in this annual Sustainability Report and through our
participation in the CDP Water Disclosure, which we joined in 2010 – the first
automaker to do so. We have also joined the U.S. Department of Energy’s Better
Plants Water Program as a pilot participant.
In 2013, we began tracking process water discharge at our manufacturing plants
globally. Process water discharge is defined as the water used in manufacturing
(including facility air conditioning) and released to the environment or discharged
off-site. (It does not include sanitary sewage or storm water.) Tracking this metric will
provide greater transparency around water usage within our facilities.
Global Water Use per Vehicle Produced
Cubic meters per vehicle
265 million
loads of laundry2
Total Global Water Use
Million cubic meters
Global water use broken down by source can be found on the data page.
Learning from Each Other
Wherever possible, we try to replicate best practices from one plant to the next.
This is especially true when it comes to environmental improvements, such as
water reducing technologies. Each of our plants develops an annual action plan
of potential projects that could help them to reduce water and to achieve targets
in line with our strategies. Project feasibility is assessed based on regulatory
requirements, budget, cycle plans and other considerations.
The decisions for project implementation are based on many variables, including
success of projects at other plants. Successful projects that can be replicated
elsewhere are communicated across the company so that other facilities can
learn from them and determine whether they would work in a different setting.
1. U.S. Environmental Protection Agency
2. California Energy Commission
Home Water Progress in Reducing Water Use
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Water
Overview
Direct Operations
Progress in Reducing
Water Use
Investing in New
Technologies
Operating in Water-Scarce
Regions
Water Impacts, Risks and
Opportunities
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Investing in New Technologies
Ford has successfully implemented many water-savings initiatives across
our plants to shrink our water footprint. Wherever feasible, we take
successful projects and mirror them in other locations. Our newest plants
use a set of advanced and environmentally friendly technologies to
dramatically cut water use. Many of these new systems require
substantial capital investments, so we have been adding them on a
rolling basis as we update equipment and bring new facilities online,
especially in areas where water is more scarce.
For example, we have implemented a membrane biological reactor (MBR) and
reverse-osmosis process to recycle water from our on-site wastewater treatment
plants in a number of our global production facilities that are located in more arid
regions. This allows us to avoid using high-quality water suitable for human
consumption in our manufacturing processes. By doing so at plants in Chihuahua
and Hermosillo, Mexico; Pretoria, South Africa; Chennai, India; and Chongqing,
China, we have been able to reuse more than 976,000 cubic meters of water, which
means we have not had to withdraw that water from the environment.
In Pretoria, for example, our $2.5 million on-site wastewater treatment plant at the
Silverton Assembly Plant is increasing the amount of water that can be reused by up
to 15 percent. A similar system installed at the Chennai Assembly Plant allows the
plant to recycle 100 percent of its water. And two assembly plants in Chongqing,
China, added advanced water treatment equipment to improve recycling. One plant
recycles an average of 100,000 gallons daily while the other recycles an average of
65,000 gallons daily.
We also continue to replicate new technologies, including a process known as “drymachining” that lubricates cutting tools with a fine spray of oil, rather than the
conventional “wet-machining” that required large amounts of metal-working fluids
and water to cool and lubricate the tools. For a typical production line, drymachining – also known as Minimum Quantity Lubrication (MQL) – can save more
than 280,000 gallons of water per year.
Over the last few years, we have further expanded our use of MQL. We currently
have the capability in six plants around the world – a number that will nearly double
in the next few years. These plants are as follows:
Changan Ford Engine Plant (China)
Craiova Engine Plant (Romania)
Cologne Engine Plant (Germany)
Livonia Transmission Plant (Michigan, U.S.A.)
Romeo Engine Plant (Michigan, U.S.A.)
Van Dyke Transmission Plant (Michigan, U.S.A.)
MQL has other benefits in addition to water savings. It reduces the amount of oil
needed to machine an engine or transmission by 80 percent or more to
approximately 100 milliliters – or about half the size of an average drinking glass.
And by avoiding the need for a coolant system across most engine production lines,
MQL helps to reduce energy use. MQL also improves plant air quality by eliminating
the airborne mist produced by traditional wet-machining.
We also have been pilot testing ways to save water at our cooling towers, which are
one of the biggest water users at our plants. We’re trying new technologies that
soften the water so that there are fewer salts to cause equipment scaling. This
allows us to reuse the water through the cooling towers many more times before the
hardness requires us to bring freshwater in, reducing the amount of freshwater
needed for cooling processes and comfort cooling.
th
Ford Around the
World
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Greening Our Operations
In 2014, we are marking the 10 anniversary of the rebuilt Dearborn Truck Plant at
the Ford Rouge Center, which was hailed as a model of sustainable manufacturing
when we rebuilt it in 2004. The facility incorporates extensive natural stormwater
management systems and what was then the largest green roof in the world.
(Studies have shown that the roof has reduced runoff by 42 percent.) As we invest in
new and existing facilities globally, we have built on what we learned at the Ford
Rouge Center and put in place other sustainable manufacturing technologies that
use water more efficiently and provide environmental benefits.
For example, in 2012, we replaced a portion of the roof at our world headquarters in
Dearborn, installing 5,000 square feet of green sedum on the west side of the
building. Our Louisville, Kentucky, and Cuautitlán, Mexico, plants installed porous
pavement systems in the parking areas to reduce the amount of stormwater runoff.
Read more in the Environment section.
Water Assessments
While all of our plants measure incoming water use, we wanted to further define
water usage within the plants. Therefore, we are conducting water assessments to
help us gain a better understanding of our internal water usage. We began in 2012,
hiring an outside consultant to conduct reviews at two assembly plants in the U.S.
and one in Cologne, Germany. As of early 2014, we have conducted assessments
at 12 global sites and continue to add new plants for assessment each year. We are
in the process of evaluating the results to determine what measures can feasibly be
taken to reduce water and save our company money at the same time.
The following plants have been evaluated under the project:
AutoAlliance (Thailand)
Changan Assembly 2 (China)
Louisville Assembly (Kentucky, U.S.A.)
Kentucky Truck Plant (U.S.A.)
Cuautitlán Stamping and Assembly (Mexico)
Hermosillo Stamping and Assembly (Mexico)
Flat Rock Assembly Plant (Michigan, U.S.A.)
Ohio Assembly (U.S.A.)
Van Dyke Transmission Plant (Michigan, U.S.A.)
Cologne Body and Assembly (Germany)
Valencia Body and Assembly (Spain)
Pacheco Stamping and Assembly (Argentina)
Home Water Progress in Reducing Water Use Investing in New Technologies
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SUSTAINABILITY REPORT 2013/14
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Water
Overview
Direct Operations
Progress in Reducing Water
Use
Operating in Water-Scarce
Regions
Water Impacts, Risks and
Opportunities
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Operating in Water-Scarce Regions
Ford has been growing in many areas of the world where water access
and availability are concerns. We have identified which of our operations
are located in water-scarce regions using watershed-level data from the
World Business Council for Sustainable Development’s (WBCSD) Global
Water Tool. Previously, we used country-level data in the Global Water
Tool to analyze our operations. However, water availability is a local issue,
and country-level data that averages the water availability across multiple
watersheds may mask important regional variations. Therefore, we
conducted the latest analysis using more detailed watershed-level data.
According to our analysis, about 24 percent of our operations are located
in regions that are considered to be at risk.
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Greening Our Operations
Our facilities in Mexico are located in water-scarce regions; our manufacturing facility
in Cuautitlán, Mexico, for example, is already subject to water-withdrawal limitations.
Several of our facilities in our Asia Pacific Africa region are in areas that are currently
water scarce, or are expected to be in the near future.
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Ford also used the Global Water Tool to evaluate which of our operations are
projected to be in water-scarce regions by 2025. According to the analysis,
approximately 25 percent of our operations are projected to be in such regions. The
WBCSD’s free tool enables companies to map their facilities and assess several
water-related risks. For more information on the tool and how it works, see the
WBCSD website.
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
Ford Operations: 2025 Projected Annual Renewable Water Supply per Person
Source: World Business Council for Sustainable Development’s Global Water Tool (GWT) v2 uses several datasets. Annual renewable
water supply per person projections for 2025 are obtained from the Pilot Analysis of Global Ecosystems: Freshwater Systems.
Washington DC: WRI produced by C. Revenga, J. Brunner, N. Henninger, K. Kassem and R. Payne (2000).
Home Water Operating in Water-Scarce Regions
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SUSTAINABILITY REPORT 2013/14
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Overview
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Use
Operating in Water-Scarce
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Life Cycle
Collective Action and Public
Policy
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Water Impacts, Risks and Opportunities
Historically, water has been a relatively inexpensive resource. But that’s
changing, and the cost of using water is expected to continue increasing
in the coming decades. For a manufacturing company like ours, that
could mean higher operating costs.
From a business perspective, it is important to strategically reduce water
consumption now, before we see significant price increases or the implementation
of further water use restrictions.
Increasing water scarcity means industrial needs can be at odds with community
and environmental needs and could pose challenges to our commitments to both.
Industrial facilities in water-scarce areas may have reduced access to water and/or
may endure rising water costs. Working on solutions helps us to secure a “license to
operate” in diverse global locations and can enhance our reputation in local
communities.
As a company headquartered near one of the world’s largest bodies of freshwater –
the Great Lakes – it would be easy for us to take the resource for granted. In May
2013, we took steps to prepare for a water-scarce future, holding a “water futuring”
workshop with approximately 20 participants, including outside stakeholders from
universities and nongovernmental organizations, to examine “what if” scenarios
about water in the years ahead. We wanted to uncover what the long-term
implications are of water scarcity on Ford’s manufacturing operations. Scenarios
provide a tool to help us look outside our industry to understand shifts in social,
technological, economic, environmental and political arenas. Since the future cannot
be predicted, insights are derived by analyzing scenarios to influence strategy
development. The idea is to contemplate multiple futures and develop sets of plans
that work regardless of how the future unfolds.
During the workshop, participants talked through four scenarios for the year 2020.
For example, what happens if water becomes a more precious commodity and
resource, requiring governments to ration water allowances for agriculture? What
would that do to food production? Or, what might a severe global financial crisis do
to water infrastructure?
Following the water workshop, we began a gap analysis review of our current global
manufacturing water strategy and will be updating it based on our findings.
The workshop may have set up fictional scenes for the future. But any one of them –
not to mention plenty of others – have the potential to occur one day. We want to
build resilient systems and processes that will help our company withstand any
serious threats to future water insecurity. Thinking forward is critical if we want to
proactively position our company for what may come ahead – both the possible
challenges and opportunities.
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Overview
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Use
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Water is an important resource within our supply and value chains – from
the makers of the parts and components that go into our vehicles to the
dealers who sell our cars to the consumers who fill our vehicles with gas
or diesel fuel, which require water to produce.
Water Impacts, Risks and
Opportunities
working with suppliers to understand the water intensity of raw materials;
identifying and engaging suppliers in water-stressed regions where we operate,
sharing water stewardship practices, and supporting actions to implement
water efficiency improvements; and
working with our dealership network on water-saving technology opportunities.
Collective Action and Public
Policy
Working with Suppliers
Community Engagement
The nature of our business means that we are a large purchaser of water-intensive
materials, parts and components. Like us, our suppliers face similar risks in terms of
the increasing cost and competition for water and community concerns in waterscarce areas, and encouraging them to understand and manage their risks can help
to make our supply chain more stable and resilient.
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
People
Related links
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Supply Chain
Dealers
As part of our CEO Water Mandate commitments, we will work to reduce water
impacts in our supply and value chains worldwide by:
Water Usages in the Vehicle
Life Cycle
Supply and Value Chains
Operating in Water-Scarce
Regions
Supply and Value Chains
Supply Chain
Beginning in 2014, we will start asking our major suppliers – those we consider to be
Tier 1 – to voluntarily report on their water use through CDP Water as part of our
efforts to better understand the water risks, implications and accounting within our
supply chain. This builds upon the work we are already doing within the supply
chain and is similar to the requests we already made of our suppliers for
greenhouse gas emissions. We are asking both production and nonproduction
suppliers who have been identified as having high water use and/or operate in
highly water-stressed regions to complete the CDP Water questionnaire. The
suppliers selected were based on literature-identified high water intensity materials
and/or commodities such as the following:
aluminum
steel
rubber
carpets/textiles
plastics
coatings
batteries/lithium
Once we understand which of our suppliers have the largest water footprints, we
aspire to work with them to achieve reductions. Our goal is to teach our suppliers
about the water savings initiatives we have implemented across our plants with
hopes that they will implement some of our initiatives within their own facilities. These
suppliers may, wherever feasible, take these successful initiatives and mirror them in
other locations, and so on.
See the Supply Chain section for more on our supplier work.
Working with Dealers
We have been working with our dealer communities on initiatives to help them save
water (and energy) at their locations. Our “Go Green” program helps dealers
improve environmental efficiency on their lots.
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Water
Overview
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Use
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Regions
Water Impacts, Risks and
Opportunities
Supply and Value Chains
Water Usages in the
Vehicle Life Cycle
Collective Action and Public
Policy
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
Our Blueprint for
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Financial Health
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Water
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Water Usages in the Vehicle Life Cycle
To better assess our water-related impacts, we have been working to
quantify water consumption over the life of a typical light-duty vehicle in
the U.S. The Georgia Institute of Technology’s (Georgia Tech’s)
Sustainable Design and Manufacturing Program conducted a literature
survey and analysis that included water used in material production,
production of parts, vehicle assembly, vehicle use (fuel production and
distribution) and vehicle disposal at end-of-life. Georgia Tech has also
worked with Ford on a number of other multidisciplinary issues related to
sustainable development.
The analysis found that the greatest water consumption occurs during the use
phase. Although the car itself does not consume a lot of water, this is the most
water-intensive period because of the water used to produce fuel. In the supply
chain, the production and processing of materials (e.g., steel and aluminum) require
the most water. Identifying which portions of the supply chain are most water
intensive allows us to better assess the business risk associated with using
suppliers in potentially water-stressed areas.
To improve our understanding of the water impacts from our products, we are
currently estimating the freshwater withdrawal (i.e., use) and consumption for the life
cycle of a model year 2012 Ford Focus. In this analysis, both direct and indirect
water usages will be accounted for throughout the life cycle, based on a lifetime
driving distance of 160,000 miles and the typical U.S. gasoline, E10, which includes
10 percent ethanol. A preliminary analysis has been completed. We will publish the
results once they are verified.
Life Cycle Water Consumption1
Approximate
Water
Consumption
(Liters)
Stage
Material
Production2
Percentage
5,600
9%
Production of Parts
900
1.5%
Assembly of Vehicle
800
1.3%
52,000
87%
Total Use Phase
End of Life
Total
300
0.5%
59,600
100%
1. Source: B. Bras, F. Tejada, J. Yen, J. Zullo, T. Guldberg, Quantifying the Life Cycle Water
Consumption of a Passenger Vehicle, SAE Technical Paper 2012-01-0646.
2. Indirect, upstream water consumptions were not included in the material production stage.
Water Consumption = Freshwater withdrawals that are evaporated
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Ford Around the
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or incorporated in products and waste.
Water Use = All water that goes into a system. Most of this typically
leaves the system as wastewater.
Home Water Water Usages in the Vehicle Life Cycle
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SUSTAINABILITY REPORT 2013/14
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Overview
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Opportunities
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Water
Vehicle Safety
Collective Action and
Public Policy
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
The water issue is a challenge too large for one company to tackle on its
own. We must work toward large-scale collaborative action at the local,
national and global levels if we want to identify and implement meaningful
solutions. We are committed to continuous improvement through research
and partnerships with other companies and organizations to develop
improved best practices in responsible water stewardship.
We will collaborate with others, both public and private, to address water challenges
(including access to water, sanitation and hygiene) while raising issue awareness
by:
striving to be recognized as an automotive industry leader within the core
elements of the United Nations CEO Water Mandate;
being actively involved in stakeholder platforms and efforts to address water
challenges globally in the watersheds where we operate; and
mobilizing positive action on water issues through efforts directed at employees,
public and private stakeholders and the supply chain.
We also will collaborate with governments where we operate to promote sound water
management practices for sustainability by:
engaging with basin governance structures, where relevant, in countries and
regions where we operate;
collaborating with government affairs teams to tell our story and engage with
governments on the formulation of regulation and the creation of market
mechanisms to support water sustainability; and
supporting water sustainability efforts in global and local policy discussions.
Home Water Collective Action and Public Policy
© 2014 Ford Motor Company
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Collective Action and Public Policy
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Supply Chain
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Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Community Engagement
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
For many years, we have demonstrated our commitment to sound water
management in our own operations, focusing on water efficiency, effluent
quality and water reuse. But we also are committed to moving beyond our
own fence-line to address water issues within our communities in which
we operate. We are working with stakeholders to better understand
issues around access to water and sanitation, especially in waterstressed communities.
We’re investing in water stewardship projects around the world, especially in areas
where access to potable water is limited. As we expand into new markets in more
water-stressed regions, we are increasing our engagement with local communities
on water issues.
Through our CEO Water Mandate commitments, we will work within the communities
where we operate, as appropriate by location, to facilitate access to water,
sanitation and hygiene, and promote sustainable management of water resources
by:
using outreach opportunities, such as the Global Week of Caring and Ford
Volunteer Corps’ seasonal initiatives, to support water stewardship;
Case Study: Ford
Manufacturing Water Saving
Technologies
exploring innovative, market-based approaches to community water programs;
and
Voice: Brooke Barton
People
Community Engagement
Data
Case Study: Saving Water in
Cuautitlán, Mexico
Supply Chain
documenting our journey through our annual corporate Sustainability Report.
In 2013, we increased our focus on water-related projects by funding a number of
projects, including ones that provide clean drinking water facilities in disadvantaged
parts of China and India. About 19 percent of all of our Global Week of Caring
projects focused on water.
Our Ford Motor Company Volunteer Corps, meanwhile, is placing a priority on waterbased community projects during our Global Week of Caring and Accelerated Action
Days. In 2013, the Ford Fund supported 23 water-related projects in Australia,
Brazil, China, Germany, India, Malaysia, Mexico, South Africa and Thailand. Projects
ranged from cleaning up waterways and coastlines to providing new water pumps
that will bring clean water to schools.
Rainwater for Humanity
In the Kuttanad region of Kerala, India, residents must walk miles to access
water from a community tap for drinking, cooking and bathing. The other option
is to purchase expensive water from unreliable vendors.
Engineering students at Brown University in Providence, Rhode Island, had
another idea. Thanks to a $25,000 grant from the 2013 Ford College Community
Challenge, 50 locally made rainwater harvesting tanks will be built as part of the
Rainwater for Humanity project, a joint initiative between Brown and the School
of Environmental Sciences at Mahatma Ghandi University in Kottayam, India.
The tanks, which will collect rainwater in a region known for its significant
rainfall, will serve three to five families apiece.
The catchment is self-sustaining and works on a pay-per-use vending system.
Revenue generated covers operating costs, offsets the initial investment, and
creates additional capital for future projects. Brown intends for the design to
provide potable drinking water to 1,250 residents of rural villages in the region
by the end of 2014.
See the Communities section for more on Ford’s volunteer programs.
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Financial Health
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Environment
Water
Vehicle Safety
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Data
Overview
Direct Operations
Progress in Reducing Water
Use
Operating in Water-Scarce
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Water Impacts, Risks and
Opportunities
Supply and Value Chains
Data on this page
A. Global Water Use per Vehicle Produced
B. Global Water Use by Source
C. Regional Water Use
D. Re-use from On-site Wastewater Treatment Plant
E. Process Wastewater Discharge
View all data on this page as charts | tables
A. Global Water Use per Vehicle Produced
Water Usages in the Vehicle
Life Cycle
Cubic meters per vehicle produced
Collective Action and Public
Policy
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
2008
2009
2010
2011
2012
2013
5.7
5.7
5.0
4.7
4.2
4.0
Data managed through the Global Emissions Manager database
Voice: Brooke Barton
Data notes and analysis
In 2013, we restated some historical data to account for divestiture of a facility.
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B. Global Water Use by Source
Million cubic meters
Ford Around the
World
2008
2009
2010
2011
2012
2013
20.8
17.1
18.3
17.7
17.8
18.9
Surface water
2.7
2.0
1.7
1.7
0.8
0.8
Well water
5.6
5.3
6.2
6.2
5.1
5.2
City water (includes surface
and well water)
Data managed through the Global Emissions Manager database
Data notes and analysis
In 2013, we restated some historical data to account for divestiture of a facility.
Related links
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C. Regional Water Use
Million cubic meters
2008
2009
2010
2011
2012
2013
Asia Pacific Africa
3.9
3.4
3.6
3.5
4.0
4.8
Europe
6.7
6.0
6.6
6.6
5.8
6.1
North America
16.0
12.8
13.4
13.2
11.8
11.9
South America
2.5
2.4
2.5
2.4
2.1
2.1
Data managed through the Global Emissions Manager database
Data notes and analysis
In 2013, we restated some historical data to account for divestiture of a facility.
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D. Re-use from On-site Wastewater Treatment Plant
Million cubic meters
2013
0.98
Data managed through the Global Emissions Manager database
Data notes and analysis
In 2013, we began tracking process wastewater discharge and water re-used from on-site wastewater treatment plants.
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E. Process Wastewater Discharge
Million cubic meters
2013
11.7
Data managed through the Global Emissions Manager database
Data notes and analysis
In 2013, we began tracking process wastewater discharge and water re-used from on-site wastewater treatment plants. Process
wastewater discharge does not include re-use of stormwater or sanitary.
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3-Wet Paint Technology
Dry Paint Overspray System
This technology enables
consolidation of painting
activities in an integrated
booth, offering the potential to
eliminate one booth water
wash section, depending on
plant design.
This system eliminates water
usage from the painting
process, resulting in an 80
percent water savings for air
conditioning/air tempering and
100 percent water savings
from paint-over-spray
separation, based on
production volume of 158,000 units per year.
Minimum Quantity Lubricant (MQL)
Internal Water Metering
MQL uses an extremely small
amount of oil versus
conventional wet-machining.
For a typical production line of
450,000 vehicles, MQL can
save 282,000 gallons of water
per year.
We are increasing usage of
internal water metering to
identify additional water saving
opportunities and drive
conservation behaviors to the
department level. This has the
potential to save approximately
$75,000 on average per plant
globally.
Cooling Tower Technology
Sustainable Stormwater Practices
Cooling towers are one of the
biggest users of water at our
plants. We’re using new
technologies such as
electrolytic water softening to
increase cooling tower cycles
of concentration, thus lowering
water consumption.
Where opportunity presents
itself, we continue to utilize
sustainable stormwater
management practices, such
as vegetated roofs and porous
pavers.
Related links
This Report
Greening Our Operations
Home Water Case Study: Ford Manufacturing Water Saving Technologies
© 2014 Ford Motor Company
Vehicle Safety
Ford has already achieved its goal of decreasing water use per vehicle by 30 percent from
2009 to 2015. This graphic highlights some of the technologies that helped us reach our goal.
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
Water
Ford Around the
World
Case Study: Ford Manufacturing Water Saving Technologies
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
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SUSTAINABILITY REPORT 2013/14
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Our Blueprint for
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Water
Overview
Direct Operations
Progress in Reducing Water
Use
Operating in Water-Scarce
Regions
Water Impacts, Risks and
Opportunities
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Case Study: Saving Water in Cuautitlán, Mexico
Our manufacturing facility in Cuautitlán, Mexico, is located in a region of water scarcity.
Although there is adequate annual rainfall, the arid region does not have sufficient
infrastructure to recover the water, and the underground water table is dropping by an average
of three to four meters each year. The government has been forced to pump in water from other
states to ensure there is enough for the area residents.
When we first built the Cuautitlán Stamping and Assembly Plant in 1964, it was one of few large industrial
manufacturers in the area. Today, Ford is one of many international corporations doing business here. Our
neighbors include several global beverage producers and chemical companies that typically require far
greater amounts of water than auto manufacturers.
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water
in Cuautitlán, Mexico
Voice: Brooke Barton
In the 1990s, the regional Cuautitlán government recognized that demand for water was outstripping supply.
Officials began placing limits on water withdrawals and requiring stricter permitting processes. We began
paying much closer attention to our water use at the facility.
Over the years, facility managers have come up with some creative solutions to their natural environmental
challenges, reducing water use per vehicle produced at this facility by almost 58 percent between 2000 and
2013.
One thing we did recently to conserve water was install dedicated piping for potable water to ensure that we
did not use potable water for anything other than human consumption. All other water used at the plants gets
recycled. The dedicated piping has improved the quality of water for drinking and for use in food preparation
at our plant cafeteria.
Several times the plant has been recognized by Ford’s Environmental Quality Office for its innovations. In
2013, for example, the plant won Ford’s Latin America Environmental Leadership Award for an initiative using
ecological concrete. The facility replaced the asphalt and parking lots within the plant with ecological
concrete, which allows rain to reenter the ground. This recharges the aquifer beneath the plant and helps
prevent water scarcity in the city. The plant renovated an area of more than 9,700 square meters with
ecological concrete, allowing the absorption of as much as 7.5 million liters of water per year.
Not only was the project beneficial for the community, it was also beneficial for Ford’s own bottom line.
Ecological concrete is less expensive than traditional concrete and is maintenance-free. As a result, this has
saved the plant approximately $40,000 a year in maintenance costs.
The Cuautitlán plant employs a number of other technologies, systems and tools to reduce water usage,
including the following:
3-Wet paint technology, which enables consolidation of painting to eliminate one booth water wash
section. The technology also provides significant energy savings.
We are using a new chemical process in pre-treating the vehicles in preparation for painting, which
improves the quality of the vehicles while saving water and energy at the same time. By replacing
phosphates with a process that uses zirconium oxide, we are saving approximately 1,000 cubic meters
of water per month.
We use recycled water to irrigate the landscaping around our plant. This includes a grass soccer field
that is provided for the use of our employees.
Related links
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Greening Our Operations
Home Water Case Study: Saving Water in Cuautitlán, Mexico
© 2014 Ford Motor Company
Ford Around the
World
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Water
Overview
Direct Operations
Progress in Reducing Water
Use
Operating in Water-Scarce
Regions
Water Impacts, Risks and
Opportunities
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Voice: Brooke Barton
Director, Ceres Water Program
Ford has an opportunity to demonstrate leadership around water because,
quite frankly, the auto industry has been a bit slow in making the shift to the
21st century water mindset. It’s true that auto companies are not big direct
users of water. But up and down its value chain, you see a far bigger
footprint, from raw materials such as aluminum, which requires vast
amounts of water to produce, to upstream water impacts of the fuels
drivers use.”
Supply and Value Chains
Water Usages in the Vehicle
Life Cycle
Collective Action and Public
Policy
Community Engagement
Data
Case Study: Ford
Manufacturing Water Saving
Technologies
Case Study: Saving Water in
Cuautitlán, Mexico
Voice: Brooke Barton
The Ceres Water Program was launched in response to a recognition that global water trends –
availability challenges, quality threats and climate change, to name a few – required a bold
rethinking of future water use. Ceres felt that companies needed to look at these issues from a
broader risk and opportunity lens and do far more to plan for a water-scarce future.
The Water Program began analyzing how global water trends and drivers intersect with businesses, supply
chains and product development. And we examined ways in which companies were reporting and disclosing
their water strategies. Was the disclosure comprehensive? What data were they using? How is the company
managing these risks? Ultimately, we wanted to set a higher bar for best practice in water risk management.
In the five years since we began the Water Program, we’ve seen a dramatic shift in corporate understanding
around water and its implications for business. I call this the 21st century water stewardship mindset versus a
20th century one. With a 20th century mindset, if I asked a facility manager where the water came from, she
might point to the pipe in the back of a factory. Her knowledge about the source of the water – Does it come
from an aquifer? Does it come from a river? Who are the other major users of that water? – might not go any
deeper. For much of the 20th century, many companies had the luxury of ample and inexpensive water
supplies, so they didn’t really have to think beyond the immediate source.
A business with a 21st century mindset views water as part of an interconnected ecosystem that is impacted
by a host of variables, including changes in our climate. Water is understood to be a shared good that
doesn’t just magically flow out of a pipe; it has a whole natural and engineered infrastructure supporting it –
and in many places, a very fragile one at that. Ford Motor Company is among a growing number of
companies undergoing this shift in mindset. It realizes that it not only needs to be more efficient in using
water, but also needs to consider what it can do beyond its factory walls to protect fresh water for the future.
Ceres has had a relationship with Ford for more than a decade. Our independently convened Ceres
Stakeholder Committee, which advises Ford on its sustainability reporting and strategy, has identified global
water issues, including access to water in the developing world and overall stability of water supplies, as
increasingly important to Ford’s business, especially as the company continues to expand into emerging
markets.
The Stakeholder Committee has been active in bringing water concerns forward for Ford – even though it
might not seem at first blush that water is a highly material issue for the auto industry. Recently, as Ford
worked to expand its global water strategy, Ceres used our Aqua Gauge tool to assess Ford’s water
stewardship approach, including the company’s water efficiency goals, and looked to see where there might
be opportunities to strengthen and improve.
One of the key areas where we are pushing Ford is around supplier engagement and helping Ford’s strategic
suppliers to understand their own water risks. Another key priority is encouraging Ford to look beyond the
fence-line to improve stewardship of rivers and watersheds, especially in emerging market countries. We
also wanted to see how Ford would implement its commitment to respecting the human right to water. In
other words, how is Ford operationalizing that commitment by minimizing its own impacts on water while
investing in projects that can make a real difference?
Ford has an opportunity to demonstrate leadership around water because, quite frankly, the auto industry has
been a bit slow in making the shift to the 21st century water mindset. It’s true that auto companies are not big
direct users of water. But up and down its value chain, you see a far bigger footprint, from raw materials such
Ford Around the
World
as aluminum, which requires vast amounts of water to produce, to upstream water impacts of the fuels
drivers use.
Companies like Ford should set water efficiency goals that prioritize water savings where water challenges
are the biggest. A gallon saved in Michigan does not have the same environmental or social impact as a
gallon saved in Mumbai. It’s where a company is saving water that is the critical question.
One of the myopic ironies about water is that it tends to be cheapest in places where supply is most
constrained. This perverse equation makes it difficult for companies to think of water as anything more than a
monthly operating cost – and a cost that is minimal compared to energy use. But if companies only think of
water in relation to price, then they’re missing the full range of business interruption, supply chain and
reputational risks. The value of water lies in assessing its opportunity cost – what would you do if it weren’t
available?
Home Water Voice: Brooke Barton
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Vehicle Safety and Driver
Assist Technologies
Highlights
How We Manage Vehicle
Safety
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Vehicle Safety and Driver Assist Technologies
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
At Ford, we have a long history of developing and implementing new
innovations that improve the safety performance of our vehicles.
Back in 1955, for example, Ford became the first automaker to offer
factory-installed safety belts. That legacy of innovation continues
today.
Read more about OUR HIGHLIGHTS
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Voice: Pete Hardigan
OUR VISION FOR THE FUTURE
The radar- and camera-based technologies we offer today are a first step toward our vision of automated vehicles that
still keep the driver in the loop to take back control of the vehicle, if needed. We have also been working on separate
technologies that will enable vehicles to communicate with one another and with roadway infrastructure. Automated
and connected vehicles will help to make driving safer, reduce traffic congestion and lower emissions.
Read more about ACCIDENT AVOIDANCE AND DRIVER ASSIST TECHNOLOGIES
OUR COMMITMENTS AND PERFORMANCE PROGRESS
Commitment: Design and manufacture vehicles that achieve high levels of
performance in real-world safety and in public domain crash-testing programs
and that offer innovative safety and driver assist technologies.
For the 2014 model year, nine Ford Motor Company vehicles earned the highest possible
Overall Vehicle Score of five stars in the New Car Assessment Program (NCAP) of the U.S.
National Highway Traffic Safety Administration. For the 2013 Insurance Institute for Highway
Safety Awards, 13 Ford Motor Company vehicles earned Top Safety Picks.
See additional vehicle safety commitments at FORD’S GOALS, COMMITMENTS AND STATUS
UNIVERSITY PARTNERSHIPS
Ford collaborates with university partners on a broad array of research projects, including research into advanced safety
technologies, and has more than 130 active projects globally. In 2013, we awarded 28 new research grants to 19
universities around the globe.
Read more about OCCUPANT PROTECTION TECHNOLOGIES
Case Study: PUBLIC DOMAIN RATINGS
Case Study: ELECTRIFIED VEHICLE SAFETY
Safety regulations and public domain rating programs
differ around the world, and they are constantly
evolving in response to various regional factors.
Because electrified vehicles (EVs) typically contain a
battery with 300+ volts of power (compared to a 12volt battery in a “regular” vehicle), first responders
may need some special knowledge and skills to be
able to safely address a vehicle crash involving an EV.
Case Study: DRIVER DISTRACTION
Voice: PETE HARDIGAN
Studies indicate that approximately 10% of drivers
are using their cell phones at any given time, which
has heightened concerns about the potential for
driver distraction.
Director of Sustainability, Environment and Safety
Engineering, Asia Pacific, Ford Motor Company
“Asia Pacific is a great example of our One Ford
system at work. ... We’re taking processes and
products from around the globe and we’re
introducing them in Asia while meeting all the
differing regulatory requirements.”
POST-CRASH TECHNOLOGIES
SYNC®-equipped vehicles come with a nonsubscription call-for-help system called SYNC 911 Assist (in the U.S.) or
Emergency Assistance (in Europe, China, India and Australia).
Read more about POST-CRASH RESPONSE TECHNOLOGIES
DRIVER EDUCATION
Ford Driving Skills for Life (Ford DSFL), our flagship, free driver-education program, demonstrates our commitment to
help new drivers to improve their motoring skills. Ford DSFL has been active in the United States and Asia, and in late
2013 we launched it for the first time in Europe.
Read more about DRIVER EDUCATION
2013 HIGHLIGHTS
16 countries
5 stars
in which Ford Driving Skills for Life is
for adult protection in the most
training drivers.
recent Latin NCAP, for the Ford
EcoSport and Ford Focus.
Home Vehicle Safety and Driver Assist Technologies
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
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Vehicle Safety and Driver
Assist Technologies
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Highlights
Ford’s recent safety and driver assist highlights include the following:
Related links
Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Voice: Pete Hardigan
For the 2014 model year, nine Ford Motor Company vehicles earned the highest
possible Overall Vehicle Score of five stars in the New Car Assessment Program
(NCAP) of the U.S. National Highway Traffic Safety Administration (NHSTA).
These five-star vehicles include the Ford Focus, Focus Electric, Explorer,
Taurus, Fusion, Fusion Energi and Transit Connect and the Lincoln MKS and
MKZ.
Encouraging Safer Driving
Vehicle Websites
For the 2013 Insurance Institute for Highway Safety (IIHS) awards, 13 Ford Motor
Company vehicles earned Top Safety Picks from the IIHS: the Ford Fiesta
(sedan and hatchback), Focus, Fusion, Taurus, Edge, Explorer, Escape, Flex
and F-150 (crew cab) and the Lincoln MKZ, MKS, MKT and MKX.
Ford Fiesta
Three of the 13 vehicles that were awarded IIHS Top Safety Picks also earned
Top Safety Pick+ designations: the Ford Fusion and Focus, and the Lincoln
MKZ.
Ford Fusion Energi
Ford Taurus
The Ford Fusion has now been an IIHS Top Safety Pick for six years in a row.
In the 2013 Euro NCAP assessments, the Ford Tourneo Connect earned a fivestar safety rating. In addition, the vehicle received the Euro NCAP’s Best in Class
recognition for the highest safety performance scores in the vehicle segment.
The Ford Transit Custom and Tourneo Custom were the first van and “kombi”
(i.e., multi-purpose vehicle), respectively, to achieve five-star ratings in the Euro
NCAP heavy vehicle assessment. The Transit also received Euro NCAP’s Best
in Class recognition for the highest safety performance score in its segment.
Ford has an industry-leading total of seven Euro NCAP Advanced rewards, for
our Lane-Keeping Aid, Active City Stop, Forward Alert, Lane-Keeping Alert,
MyKey®, Emergency Assistance and Driver Alert technologies.
In the most recent Latin NCAP, the new Ford EcoSport and Focus both received
five stars for adult protection.
MyKey, Ford’s innovative technology designed to help parents encourage their
teenagers to drive more safely, is now in more than 6 million Ford and Lincoln
vehicles on the road in the U.S. and is available on nearly all Ford Motor
Company retail vehicles in North America.
Our available rear-seat inflatable safety belts, launched on the 2011 Ford
Explorer, are an automotive industry exclusive and have won numerous awards.
For the 2014 model year, these safety belts are available in North America on
several Ford and Lincoln vehicles.
The availability of Lane-Keeping System, a driver assist feature, has been
expanded in North America to include more vehicles, and it will be expanded
further for the 2015 model year.
Curve Control, a driver assist technology that helps slow the vehicle when it
senses the driver is taking a curve too quickly, is now available on select
vehicles in North America and Europe.
Finally, in 2014 we performed our 20,000th vehicle crash test. Our first was in
1954, well before these tests were required by law.
Home Vehicle Safety and Driver Assist Technologies Highlights
© 2014 Ford Motor Company
This Report
Accident Avoidance and Driver Assist
Technologies
Ford Focus
Ford Focus Electric
Ford Fusion
Ford Escape
Ford Edge
Ford Explorer
Ford Flex
Ford F-150
Ford Transit Custom
Ford Transit Connect
Ford Tourneo Custom
Ford Tourneo Connnect
Lincoln MKZ
Lincoln MKX
Lincoln MKS
Lincoln MKT
External Websites
European New Car Assessment Program
Insurance Institute for Highway Safety
Latin New Car Assessment Program
U.S. National Highway Traffic Safety
Administration’s New Car Assessment
Program
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
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Vehicle Safety and Driver
Assist Technologies
Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
How We Manage Vehicle Safety
At Ford, we design and manufacture vehicles that achieve high levels of
vehicle safety for a wide range of people over a broad spectrum of realworld conditions. Vehicle safety is overseen by our Vice President of
Sustainability, Environment and Safety Engineering.
Real-world safety data, driver behavior, research, regulatory requirements and
voluntary agreements provide much of the input into our safety processes, including
our safety design guidelines (SDGs) and public domain guidelines (PDGs). (See
graphic below.) The SDGs are Ford’s stringent internal engineering design guidelines
that exceed regulatory requirements and define additional requirements that are not
regulated. The PDGs are Ford targets that focus specifically on helping to ensure
that our vehicles earn high ratings in relevant public domain assessments (i.e.,
vehicle safety assessments performed by government or nonprofit entities).
Our PDGs are continually reviewed for possible revisions to address ongoing
changes in major public domain vehicle testing programs around the world. See the
Public Domain Ratings case study for information on this topic.
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Voice: Pete Hardigan
Internally, Ford utilizes engineering analyses, extensive computer modeling, and
crash and sled testing to evaluate the performance of vehicles and individual
components. These rigorous evaluations help to confirm that our vehicles meet or
exceed regulatory requirements and our own even-more-stringent internal guidelines.
Our state-of-the-art crash-test facilities include the Safety Innovation Laboratory in
Dearborn, Michigan, and the extensive crash-test facilities in Merkenich, Germany,
and Dunton, England. We also operate a high-tech, full-motion driving simulator in
Dearborn called VIRTTEX, for VIRtual Test Track EXperiment.
Haddon Matrix
We use the Haddon Matrix to take a holistic view of the factors that may affect vehicle
safety. (The matrix was developed by William Haddon, a former administrator of the
U.S. National Highway Traffic Safety Administration and also former president of the
Insurance Institute for Highway Safety.) The Haddon Matrix illustrates how traffic
safety can be the product of complex interactions among the driver, the vehicle and
the driving environment.
The Haddon Matrix is used to look at crashes in terms of causal and contributing
factors, including human behavior, vehicle safety and the driving environment. Each
factor is then considered in the pre-crash, crash and post-crash phases. In the precrash phase, the focus is to help avoid the crash. In the crash and post-crash phases,
the primary objective is to help reduce the risk of injury to occupants during and after
a collision. In the post-crash phase, for example, the goal is to minimize the amount
of time that elapses between the crash and when help arrives.
Related links
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Case Study: Public Domain Ratings
Human Behavior
Vehicle Safety
Pre-Crash
Research
Crash avoidance technologies
Accident avoidance
Education
Security
Technology and proper use
Restraints
Road design for injury mitigation
Structures that absorb and
reduce crash energy and
intrusion
Research
Telematics
Post-crash notification
Emergency medical services
SYNC® technology
Accident avoidance features
Accident research
MyFord Touch® driver connect
technology
Inflatable safety belts
Development of “vehicle-toinfrastructure” communication
systems
Occupant protection
Post-Crash
Road design for accident
avoidance
Traffic control
Advocacy
Crash
Environment
Injury mitigation
Examples of Ford Actions
MyKey®
Ford Driving Skills for Life
Home Vehicle Safety and Driver Assist Technologies How We Manage Vehicle Safety
© 2014 Ford Motor Company
Roll Stability Control®
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Vehicle Safety and Driver
Assist Technologies
Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Voice: Pete Hardigan
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Encouraging Safer Driving
Driver behavior is a key contributing factor in many vehicle crashes.1 We at
Ford have developed and support an array of programs and technologies
that help to encourage safer behavior on the roadways, for both
experienced and novice drivers.
Ford Driving Skills for Life (Ford DSFL), our flagship, free, driver-education program,
also demonstrates our commitment to help new drivers to improve their motoring
skills. Ford DSFL was established in 2003 by Ford Motor Company Fund and
Community Services, in partnership with the Governors Highway Safety Association
(GHSA) and a panel of experts, to teach newly licensed teen drivers skills for safe
driving – beyond what they learn in standard driver education programs. The Ford
DSFL website includes an array of free resources for novice drivers, including an
interactive Web-based training called The Academy.
In the U.S., Ford DSFL has been focusing on teen drivers through five signature
programs:
The Ford DSFL National Tour: In 2013 the Ford DSFL National Tour reached
out to more teens, parents and educators than ever before. This included nearly
30 days of hands-on training throughout the United States. During these visits,
teens are invited to hands-on driving clinics utilizing specially equipped vehicles.
The clinics offer multifaceted activities that build skills in four key areas: driver
distraction, speed/space management, vehicle handling and hazard recognition.
In 2014, the Ford DFSL tour will travel to more than 20 cities in the U.S. and
Europe.
Taking the Lead: Our Taking the Lead program – co-sponsored by Ford Motor
Company Fund and Community Services, Westfield Insurance, the GHSA and
Allegheny County Pretrial Services – brings a one-hour presentation on safe
driving to high school assemblies. The assemblies include a question-andanswer segment with a panel of experts.
Operation Teen Safe Driving: Operation Teen Safe Driving is sponsored in
partnership with the Illinois Department of Transportation, the Secretary of State
and the state police. The program gets Illinois high school students directly
involved in safe driving behaviors by challenging them to develop and implement
teen safe driving community-awareness campaigns using Ford DSFL resources.
Since the program’s launch in 2007, teen vehicle crash deaths in Illinois have
decreased 55 percent.
Strive 4 a Safer Drive (S4SD): Launched in 2011, Strive 4 a Safer Drive
provides funding to Michigan schools to assist in creating peer-to-peer traffic
safety campaigns. The campaigns seek to educate classmates and the
community about teen safe driving through various activities. Modeled after
Operation Teen Safe Driving, S4SD is sponsored by Ford Motor Company Fund
and Community Services, the Michigan Office of Highway Safety Planning and
AAA Michigan.
Be in the Zone: The Be in the Zone program focuses on improving teen driver
safety among rural youth in Tennessee through peer-generated anti-texting
campaigns. Be in the Zone was launched in partnership with the Monroe Carell
Jr. Children’s Hospital at Vanderbilt University in 2011.
In our Asia Pacific markets, Ford DSFL is aimed at novice drivers of all ages. In this
region the program places equal emphasis on safe driving and eco-driving, as
customers are interested in both. Approximately 14,000 drivers in this region were
trained in 2013. In 2014, we will continue the program in mainland China, India,
Taiwan, Thailand, Indonesia, Vietnam and the Philippines, as well as expand to
Malaysia and Myanmar, to train another 15,000 people. More than 77,000 people
have been trained in the Asia Pacific region since the program began. (See the Pete
Hardigan voice for more about Ford DSFL in Asia Pacific.)
In late 2013, we launched Ford DSFL for the first time in Europe. Ford will invest €1.5
Related links
This Report
Voice: Pete Hardigan
Ford Websites
Ford Driving Skills for Life
External Websites
Operation Teen Safe Driving
Strive 4 a Safer Drive
million in the first year of this program alone to provide free, hands-on training to
5,000 young drivers in France, Germany, Italy, Spain and the U.K., and to thousands
more online through The Academy. In 2014, Ford DSFL will be launched in several
additional European countries.
In total, Ford DSFL is training drivers to be safer in 16 countries around the globe and
plans to grow to 23 before 2015.
On the technology side, the Ford MyKey® system is an innovative technology
designed to help parents encourage their teenagers to drive more safely. MyKey is
now in more than 6 million Ford and Lincoln vehicles on the road in the U.S. MyKey
allows owners to program a key that can limit the vehicle’s top speed to one of
several preset values and also can invoke SYNC’s Do Not Disturb feature, which
sends incoming phone calls and text messages to the paired phone’s mailbox.
MyKey encourages safety belt usage by enabling Ford’s Belt-Minder® to chime every
minute indefinitely until both of the front passengers are buckled in, rather than
ceasing after five minutes, and also through a “no belt/no tunes” feature that mutes
the audio system until the belt is buckled. In addition, MyKey provides a low-fuel
warning earlier than the standard vehicle setting; sounds speed-alert chimes; and will
not allow manual override of other safety systems. MyKey is available on nearly all
Ford Motor Company retail vehicles in North America, and its availability is
expanding to other regions.
1. U.S. Department of Transportation, National Highway Traffic Safety Administration, National
Motor Vehicle Crash Causation Survey: Report to Congress (Washington, DC: U.S. DOT, July
2008).
Home Vehicle Safety and Driver Assist Technologies Encouraging Safer Driving
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Vehicle Safety and Driver
Assist Technologies
Highlights
How We Manage Vehicle
Safety
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
People
Ford Around the
World
Accident Avoidance and Driver Assist Technologies
On this page
Related links
Ford Technologies
This Report
Vision for the Future
Collaborative Research
Our Blueprint for Mobility
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Supply Chain
External Websites
A variety of Ford technologies, in addition to each vehicle’s handling and
braking capabilities, can assist drivers by helping to control the vehicle or
alerting the driver to potential collisions. Also, these technologies can
support routine driving tasks by improving comfort and reducing demands
on the driver. Driver assistance technologies will continue to advance to
include semi-automated capabilities, providing drivers more assistance in
certain situations, such as when changing lanes, in traffic jams or on
freeway trips. The driver will always remain in the loop to take control, if
required.
Case Study: Electrified
Vehicle Safety
Ford Technologies
Case Study: Driver
Distraction
The following accident avoidance and driver assist technologies are offered on Ford
vehicles today.
Voice: Pete Hardigan
Adjustable Speed Limiter Device
Adjustable Speed Limiter Device (ASLD) allows the driver to set a speed limit that
cannot be exceeded by standard gas pedal operation. The driver can override the
limit, however, by pressing the accelerator pedal beyond normal usage limits (>90
percent pedal travel). ASLD is offered on select Ford Motor Company vehicles in
Europe and China.
Adaptive Cruise Control
Adaptive Cruise Control (ACC) helps drivers maintain a preset distance from the
vehicle they are following, using a radar module mounted at the front of the vehicle
that measures the gap and closing speed to the vehicle ahead. The system
automatically adjusts the speed of the car to help maintain a preset distance from the
vehicle in front. If the radar sensor becomes blocked by snow, ice or mud, the driver
receives a notice of reduced or suspended functionality. ACC is available on select
Ford and Lincoln vehicles in North America. In Europe and China, ACC is available
with another technology called Distance Alert. Distance Alert helps the driver to keep
a proper distance from the vehicle ahead by providing a visual warning if the driverselected following distance is exceeded.
DRIVE C2X
interactIVe
National Highway Traffic Safety
Administration
Vehicle Infrastructure Integration
Consortium
Forward Collision Warning with Brake Support
Ford’s Forward Collision Warning with Brake Support technology uses the same
radar module as Adaptive Cruise Control to detect range and speed. Forward
Collision Warning with Brake Support activates a visual and audible warning when
the system detects a high risk of collision with the vehicle in front. In addition, the
brake system is pretensioned and the “servo boost” assistance system is modulated
to provide faster brake performance (e.g., as soon as the driver lifts the gas pedal), if
required by the driver. As with ACC, if the sensor becomes blocked, the driver
receives a notice of reduced or suspended functionality. This technology is available
on certain Ford and Lincoln vehicles in North America and Europe.
Lane-Keeping System
Our Lane-Keeping System consists of three elements to help a driver maintain
proper lane position: Driver Alert, Lane-Keeping Alert and Lane-Keeping Aid. Using a
small, forward-facing camera behind the inside rearview mirror, the system “looks”
down the road, monitoring lane lines. Driver Alert computes a “vigilance level” and
displays it in the instrument cluster upon request. If the vigilance level falls below a
certain level (e.g., if the driver gets tired), visual and audible warnings are given.
Lane-Keeping Alert is designed to warn the driver, via a three-pulse vibration in the
steering wheel, when the front-view camera detects that an unintentional lane
departure is happening. Lane-Keeping Aid goes a step further, applying a steering
torque in the direction the driver needs to steer to keep the vehicle in the current
lane. Lane-Keeping System is available on select Ford and Lincoln vehicles in North
America and Europe. On some European Ford vehicles, Lane-Keeping Alert and/or
Driver Alert are available separately.
Blind Spot Information System with Cross-Traffic Alert
Blind Spot Information System (BLIS) with Cross-Traffic Alert (CTA) uses rear
corner-mounted, side- and rear-looking radar that detect other vehicles around the
car and illuminates an indicator lamp in the side-view mirrors when driving forward.
When backing out of a parking space, the same sensors can detect vehicles
approaching from the sides, illuminate the indicator lamp in the side view mirror,
provide a text alert in the cluster and sound a warning chime. BLIS with CTA is
available on certain Ford and Lincoln vehicles in North America; BLIS without CTA is
available in Europe and Asia Pacific.
Active Park Assist
Active Park Assist uses ultrasonic sensors, while the driver is slowly driving near
parking spots, to measure the distance between cars. When a suitable parking space
is found, Active Park Assist can steer the car into the parking space while the driver
controls the shifting, accelerator and brake. Active Park Assist is available on certain
Ford and Lincoln vehicles in North America and Europe.
Rear View Camera
Our Rear View Camera transmits an image of what is behind the vehicle when it is
shifted in reverse. Rear View Camera is available on every Ford and Lincoln vehicle
in North America and several Ford vehicles in Europe.
Curve Control
Curve Control is designed to sense when a driver is taking a curve too quickly. In
those situations, it rapidly reduces engine torque and can apply four-wheel braking,
slowing the vehicle by up to 10 mph in about a second. The technology is designed
to be effective on wet or dry pavement, and is expected to be helpful when drivers
are entering or exiting freeway ramps with too much speed. A majority of Ford’s
North American products will offer Curve Control by 2015. It is currently available on
one vehicle in Europe.
Active City Stop
Using a forward-looking radar sensor, Active City Stop is designed to detect objects
in front of the car and constantly calculate the braking force required to avoid a
collision. If the estimated braking force exceeds a given level without the driver
responding, the danger of a collision is considered imminent and the system
automatically reduces throttle input and applies the car’s brakes. The system is
designed for speeds of 30 to 50km/h (19 to 31 mph). Active City Stop is available on
select Ford vehicles in Europe.
Traffic Sign Recognition
With Traffic Sign Recognition, a front camera recognizes speed signs that use the
standards of the Vienna Convention on Road Signs and Signals. The identified
speed is then indicated in the instrument cluster to inform the driver of the speed
limit. If activated, the cluster will also warn the driver if the speed limit is exceeded.
Traffic Sign Recognition is available in Europe.
Hill Start Assist
Hill Start Assist helps the driver when starting the vehicle on an uphill gradient by
holding the brakes while the driver moves his foot from the brake pedal to accelerator
pedal. This system is available standard on most new Ford Motor Company vehicles
in North America and Europe.
Advanced Front Lighting
Several types of advanced front lighting are now available on Ford Motor Company
vehicles, including the following:
Steerable headlights are designed to use inputs from the steering wheel to turn the
headlamps, so the driver can get a better view while negotiating a curve. Steerable
headlights are offered on most new Lincoln products.
Automatic high beam control allows the driver to use the high beam to improve
visibility. The system uses a forward-facing camera to detect vehicles ahead and
automatically deactivates the high beam. Automatic high beam control is offered on
most new Ford vehicles in North America and Europe.
Glare-free headlamps are designed to provide improved visibility during nighttime
driving by using LED headlamps and input from a forward-facing camera to detect
vehicles ahead. The system selectively switches off the LEDs to prevent glare for
oncoming drivers. Glare-free headlamps are available in Europe.
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Vision for the Future
The radar- and camera-based technologies described above are a first step toward
Ford’s vision of automated vehicles that still keep the driver in the loop to take back
control of the vehicle, if needed. We are continuing to develop technologies that allow
for more semiautomated capabilities.
At the same time, we have been working on separate technologies that will enable
“connected” vehicles – that is, vehicles that can communicate with one another and
with roadway infrastructure using advanced Wi-Fi signals or dedicated short-range
communications on secured channels. By communicating with each other and the
world around them, these vehicles will be a key element of the integrated
transportation ecosystem we envision in our Blueprint for Mobility.
In our long-term vision of a future with vehicles that are both automated and
connected, driving will be safer, traffic less congested and greenhouse gas emissions
lower. Such vehicles will be able to warn drivers if their vehicle is on a path to collide
with another vehicle at an intersection, when a vehicle ahead stops or slows
suddenly, or when a traffic pattern changes on a busy highway. By reducing
collisions, connected vehicles will ease traffic delays, which will save drivers both
time and fuel. Gridlock will also be avoided through a network of connected vehicles
and infrastructure that processes traffic information and suggests less-congested
routes to drivers.
Admittedly, this vision will likely not be realized for many years. Many technological
details remain to be worked out, and drivers will need to become comfortable with the
idea of giving up some measure of driving control to their vehicle, which will not
happen quickly. In the United States in early 2014, however, the connected vehicle
concept got a significant boost when the National Highway Traffic Safety
Administration (NHTSA) announced it intends to complete ongoing research and
begin working on a regulatory proposal for light vehicles that will require “vehicle-tovehicle” communication devices in new vehicles.
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Collaborative Research
In order to progress from current technologies to our long-term vision of connected
and automated vehicles, we are conducting collaborative research with a variety of
public, private and academic entities.
In December 2013, for example, we unveiled a Ford Fusion Hybrid automated
research vehicle that will enable us to further test current and future sensing systems
and driver assist technologies. Our goal is to advance the development of new
technologies that can then be applied to the company’s next generation of vehicles.
The research is being conducted jointly with the University of Michigan and State
Farm®. In addition, in January 2014, we announced new research projects with the
Massachusetts Institute of Technology and Stanford University to research and
develop solutions to some of the technical challenges surrounding automated driving.
For a number of years, the U.S. Department of Transportation (USDOT) has been
coordinating two automaker research coalitions relating to connected vehicles. The
first is the Crash Avoidance Metrics Partnership (CAMP), a group of eight
automakers that focuses on the technical aspects of connected vehicles; the second
is the Vehicle Infrastructure Integration Consortium (VIIC), a group of nine
automakers that focuses on the policy aspects of connected vehicles.
CAMP has been working on the technical standards necessary for all motorized
vehicles on the connected vehicle network to be interoperable. This technical
partnership included the world’s first government-sponsored driving clinics in 2011
and expanded to include a year-long field trial beginning in late 2012. The field trial
included data collection on approximately 3,000 vehicles that were communicating
with each other. USDOT is currently analyzing data from this field trial and is
expected to publish a report in 2014. The field trial was instrumental in supporting
NHTSA’s decision to support and eventually require vehicle-to-vehicle
communications, as discussed above.
The VIIC is working on the significant practical and policy challenges, such as
security, privacy and the allocation of risk and liability, that will need to be addressed
before the vision of a connected vehicle network can become a reality.
In Europe, we are contributing to the European harmonization and standardization of
wireless communication systems and applications within the framework of the DRIVE
C2X project, which is co-funded by the European Commission. DRIVE C2X is the
acronym for “DRIVing implementation and Evaluation of C2X communication
technology in Europe” (C2X refers to “car-to-car and car-to-infrastructure”
communication). This project kicked off in January 2011 and is planned to run until
mid-2014. It brings together more than 40 stakeholders, such as vehicle
manufacturers, suppliers, universities and public authorities from all over Europe.
Within the framework of DRIVE C2X, field operational tests in a real-world
environment have been conducted over the course of six to nine months in seven
test sites across Europe.
One of these test sites is located in Frankfurt/Main, Germany, and is closely linked to
a national research initiative called Safe Intelligent Mobility – Test Field Germany, or
simTD for short. Ford contributed to this joint project, which brought together relevant
stakeholders of the German automotive industry and concluded successfully in June
2013. simTD was one of the world’s first large-scale field operational tests of
cooperative systems. Over six months, 120 vehicles from six automakers were driven
more than 1.6 million kilometers. Ford contributed with 20 Ford S MAX vehicles
equipped with innovative vehicle-to-infrastructure technology. Within simTD, 500
drivers tested and validated more than 20 functions targeting traffic safety, efficiency
and comfort. Ford led the development of the Emergency Electronic Brake Light
warning functionality. The project was supported in part by the German government.
Also in Europe, we have been one of 29 partners in the Accident Avoidance by Active
Intervention of Intelligent Vehicles (interactIVe) research project, led by the Ford
European Research Center in Aachen, Germany. This consortium sought to support
the development and implementation of accident avoidance systems, and consisted
of seven automotive manufacturers, six suppliers, 14 research institutes and three
other stakeholders. The European Commission covered more than half of the €30
million budget. During the 42-month duration of interactIVe, the partners tested the
performance of prototype safety systems through active intervention, including
automated braking and steering in critical situations, with the aim of avoiding
collisions or at least mitigating impact severity in accidents. The final event of
InteractIVe in November 2013 took place in Aachen and at Ford’s Lommel Proving
Ground, with live vehicle demonstrations.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Vehicle Safety and Driver
Assist Technologies
Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
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Voice: Pete Hardigan
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Occupant Protection Technologies
Many factors influence a vehicle’s crash performance, including the design
of the vehicle’s structure (i.e., its ability to absorb impact energy) and the
use of passive safety equipment such as air bags to supplement safety
belts. Ford’s commitment to advancing the state-of-the-art in vehicle safety
includes research and development of technologies that further enhance
occupant protection in a wide variety of crash circumstances.
Ford Technologies
Ford is using more advanced materials than ever, including ultra-high-strength steels,
plastics and composites, and aluminum. Increased use of these materials helps us
design vehicle structures with enhanced crash energy management while reducing
overall vehicle weight – even as we add more features, equipment and safety
devices. For example, the all-new Ford F-150 uses aluminum alloys extensively in its
body and truck bed. In Europe, the Ford B MAX extensively uses high-strength
steels in its body shell and doors.
Safety belts remain the most important vehicle safety technology available. Beginning
with the 2011 Ford Explorer, Ford brought to market the world’s first automotive rear
inflatable safety belts, which resulted in several prestigious awards for technological
achievement. The rear inflatable safety belts combine the attributes of traditional
safety belt and air bag technologies to help further reduce the risk of head, neck and
chest injuries for rear-seat passengers. In everyday use, the inflatable belts operate
like conventional safety belts and are safe and compatible with infant and child safety
car and booster seats. Rear-seat inflatable safety belts are available on selected
vehicles in North America.
Vision for the Future
Ford has a long history of research into passive safety, or helping protect occupants
in the event of crash. We continue to pursue research and advanced engineering in
passive safety, and we participate in and sponsor passive safety research at colleges
and universities, in addition to internal projects. Also, we publish our major research
findings on this topic in peer-reviewed and other scientific journals.
Collaborative Research
Ford continues to collaborate with other automotive companies on precompetitive
safety projects to enhance the safety of the driving experience and develop future
technologies.
U.S. Council for Automotive Research
For example, we collaborate with General Motors and Chrysler through the various
safety-related working groups, committees and councils of the U.S. Council for
Automotive Research (USCAR). These include the Safety Technical Leadership
Council (Safety TLC), the Occupant Safety Research Partnership (OSRP) and the
Crash Safety Working Group (CSWG).
The OSRP performs research, development, testing and evaluation on
anthropomorphic test devices (ATDs), commonly known as crash test dummies.
Projects planned for 2014 include evaluation of new child ATDs, continued work on a
new adult, side-impact ATD, evaluation of a new pedestrian leg form, and evaluation
of a new average male ATD, called THOR, developed by the U.S. National Highway
Traffic Safety Administration (NHTSA). The OSRP evaluations provide a measure of
repeatability, reproducibility, biofidelity, usability and durability. The evaluations are
meant to ensure that new ATDs are truly scientific instruments capable of simulating
the responses of human occupants in crashes.
The CSWG conducts and directs precompetitive research on crash-related safety
Related links
This Report
Case Study: The New F-150
Vehicle Websites
Ford B MAX
External Websites
U.S. Council for Automotive Research
Center for Child Injury Prevention Studies
issues, with a current focus on issues associated with aspects of advanced,
alternate-fueled, energy-efficient vehicles. In 2013, the working group completed the
development of crash-test procedures for live lithium-ion battery testing collaboration
with Sandia National Laboratories. The working group also wrote a technical paper
entitled “Idealized Vehicle Crash Test Pulses for Advanced Batteries” that was
subsequently accepted for publication by SAE International. The CSWG has begun
work on a new exploratory project aimed at developing new modeling capabilities to
address current voids in crash simulation of advanced lightweight materials. This
project should be an enabler for USCAR members in their development of advanced
lightweight vehicles.
National Science Foundation’s Center for Child Injury Prevention
Studies
Ford continues to support research at the National Science Foundation (NSF) Center
for Child Injury Prevention Studies (CChIPS) at the Children’s Hospital of
Philadelphia and University of Pennsylvania. CChIPS is an NSF Industry/University
Cooperative Research Center. Participants include seven automotive companies,
NHTSA, Consumer Reports, automotive suppliers, child-seat manufacturers,
insurance companies and a crash-test dummy manufacturer.
In addition to helping fund the work, Ford scientists and engineers help to select the
research projects pursued by CChIPS researchers each year and even serve as
mentors for projects that need automakers’ vehicle safety expertise. Current projects
include, among others, a study to explore ways to provide real-time, in-vehicle,
positive reinforcement of appropriate teen driving behaviors; a study to develop a
better understanding of pediatric brain injury in automobile crashes; and a study to
compare child crash dummies to pediatric volunteer subjects in low-speed crash
simulations.
University Partnerships
Ford collaborates with university partners on a broad array of research projects,
including research into advanced safety technologies, and has more than 130 active
projects globally. In recent years, we have fine-tuned the objectives of our grantproviding University Research Program (URP), moving away from pure exploratory
and long-term research and toward highly collaborative projects focused on
innovations with more near- and mid-term implementation potential. We have also
substantially expanded activity with our strategic alliance partner schools: the
University of Michigan, the Massachusetts Institute of Technology, Stanford
University and RWTH Aachen University.
In 2013, Ford awarded 28 new URP grants to 19 universities around the globe.
Recipient schools in the United States included Wayne State University, Michigan
State University, Ohio State University, University of Michigan, University of
Minnesota, Washington State University, Pennsylvania State University, Central
Michigan University and Northeastern University. In Europe, new URP grants were
awarded to RWTH Aachen University and Koc University. In the Asia Pacific region,
grants were awarded to Shanghai Jiao Tong University, Tsinghua University, Beijing
Institute of Technology, Zhejiang University, Chongqing University in China;
University of Melbourne and Deakin University in Australia; and India Institute of
Technology Madras in India. Our recently unveiled Automated Fusion Hybrid
research vehicles have been collaboratively developed in partnership with the
University of Michigan with supporting projects at MIT and Stanford. In 2014, we
expect to substantially increase our collaborative university activities globally with
significant new projects in safety and sustainability.
The following are specific examples of current safety-related projects sponsored by
Ford’s Global Research and Advanced Engineering Organization:
Wayne State University’s Bioengineering Department is evaluating surrogates for
child lateral impact crash testing. Child crash-test dummies for side impact
evaluation of vehicles are a recent development. Their designs are based on
scaling from adults, but children have unique biomechanical properties and are
not just small adults. This project seeks to understand how the new child crashtest dummies perform in simulated side impact crashes and how to improve their
design.
The University of Michigan is working on the performance characterization and
modeling of lithium-ion batteries subjected to deformation under crash loading,
as well as the development of multiphysics modeling capability to include
mechanical, thermal and electrical effects.
RWTH Aachen University is working on the development of advanced crash
simulation methodology. This research seeks new methods to predict and
accurately assess the crash performance of vehicle structures made with
advanced materials.
Tianjin University of Science and Technology is helping Ford to develop the
world’s first human body mathematical model of a six-year-old child. Data from
CT scans of a representative six-year-old child were used to determine the
physical geometry of the skeleton and internal organs. This data was then used
to develop a mathematical representation in the virtual world of a human sixyear-old child. When completed, this model may help Ford scientists and
engineers better understand how injury to children occurs in vehicle crashes and
research ways to reduce risk of injury to children in those crashes.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Vehicle Safety and Driver
Assist Technologies
Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Post-Crash Response Technologies
One method of assisting emergency responders to reach the scene of a
vehicle crash quickly is through in-vehicle emergency call systems, also
called post-crash notification. These systems can help occupants to
summon assistance in an urgent situation.
Ford Technologies
SYNC® is Ford’s in-car connectivity system that provides a way for drivers to use cell
phones and MP3 players through voice commands while keeping their eyes on the
road and hands on the wheel. SYNC-equipped vehicles in the U.S., Europe and
other regions of the world come with an occupant communications capability called
SYNC 911 Assist (in the U.S.) or Emergency Assistance (in Europe, China, India
and Australia). This is a nonsubscription call-for-help system. In the event of a severe
crash, the ability to directly contact the local emergency operator could be critical, for
both the vehicle occupants and first responders. While any cell phone alone could be
used in an emergency situation, SYNC can assist in placing a call to an emergency
operator and provide GPS location information to help locate the vehicle. SYNC
places an emergency call if an airbag is deployed or the fuel pump shutoff is
activated as a result of an accident – when a phone is turned on, previously paired
via Bluetooth and properly connected to SYNC. SYNC gives the occupants a choice
as to whether or not to make the emergency call, and places the call if the occupant
does not respond after a short time. Using SYNC’s voice capabilities, Emergency
Assistance alerts emergency service providers in the correct local language.
Voice: Pete Hardigan
The SOS-Post Crash Alert System™, which is standard equipment on most Ford
and Lincoln vehicles, is another advance in post-crash safety technology. The SOSPost Crash Alert System automatically sounds the horn (except in Europe where horn
activation is not allowed) and activates the emergency flashers in the event of an air
bag deployment or safety belt pre-tensioner activation. In addition, the vehicle doors
automatically unlock subsequent to an air bag deployment or safety belt pretensioner
activation, to aid in rescue. The system is designed to alert passersby and first
responders to the vehicle’s location.
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SUSTAINABILITY REPORT 2013/14
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Our Blueprint for
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Assist Technologies
Highlights
How We Manage Vehicle
Safety
Financial Health
Climate Change and the
Environment
Water
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People
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Data
Data on this page
A. Percent of Nameplates Achieving 4-star or Better NCAP Overall Vehicle Score (OVS)
B. Percent of Nameplates Achieving 5-star NCAP Overall Vehicle Score (OVS)
C. Percent of Nameplates Achieving IIHS Top Safety Pick by Manufacturer
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
D. U.S. Safety Recalls
E. Euro NCAP (2013 Ratings)
View all data on this page as charts | tables
A. Percent of Nameplates Achieving 4-star or Better NCAP Overall Vehicle Score
(OVS)
Data are for the model year noted.
Case Study: Public Domain
Ratings
Percent
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Voice: Pete Hardigan
2011
2012
2013
2014
Ford
17
60
95
100
Toyota
42
54
100
100
GM
95
82
89
88
Third party rated (NHTSA)
Data notes and analysis
Beginning with the 2011 model year the National Highway Traffic Safety Administration (NHTSA) significantly changed its New
Car Assessment Program (NCAP) and added a new metric, the Overall Vehicle Score (OVS), a calculation based on data from
frontal crash, side crash, and rollover evaluations. We are simplifying our metrics and reporting NHTSA’s OVS. For detailed
information on the NCAP system, see www.safercar.gov, and in particular http://www.safercar.gov/staticfiles/toolkit/pdfs/faq.pdf
(pdf, 218Kb).
Related links
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Vehicle Safety and Driver Assist Technologies
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B. Percent of Nameplates Achieving 5-star NCAP Overall Vehicle Score (OVS)
Data are for the model year noted.
Percent
2011
2012
2013
2014
Ford
0
0
32
41
Toyota
0
0
33
60
11
25
43
40
GM
Third party rated (NHTSA)
Data notes and analysis
Beginning with the 2011 model year the National Highway Traffic Safety Administration (NHTSA) significantly changed its New
Car Assessment Program (NCAP) and added a new metric, the Overall Vehicle Score (OVS), a calculation based on data from
frontal crash, side crash, and rollover evaluations. We are simplifying our metrics and reporting NHTSA’s OVS. For detailed
information on the NCAP system, see www.safercar.gov, and in particular http://www.safercar.gov/staticfiles/toolkit/pdfs/faq.pdf
(pdf, 218Kb).
Related links
This Report
Vehicle Safety and Driver Assist Technologies
How We Manage Vehicle Safety
back to top
C. Percent of Nameplates Achieving IIHS Top Safety Pick by Manufacturer
Data are for the model year noted.
Percent
2011
2012
2013
2014
Ford
52
75
93
93
Toyota
52
65
77
79
GM
54
74
78
75
Third party rated (IIHS)
Data notes and analysis
To earn an Insurance Institute for Highway Safety (IIHS) Top Safety Pick (TSP), a vehicle must receive “good” ratings in front,
side, roof strength, and head restraint assessments. In 2013, IIHS began awarding Top Safety Pick+ (TSP+) for vehicles earning
good ratings in all four of the above-mentioned evaluations plus at least an “acceptable” rating in a new small overlap frontal
crash. In addition to the TSP awards, Ford received two TSP+ awards for 2013 MY vehicles. For detailed information on the
IIHS’s testing procedures, see http://www.iihs.org/ratings/.
Related links
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Vehicle Safety and Driver Assist Technologies
How We Manage Vehicle Safety
External Websites
IIHS
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D. U.S. Safety Recalls
2008
Number of safety recalls
Number of units
2009
2010
2011
2012
2013
10
8
7
13
24
16
1,592,932
4,522,000
551,000
3,339,000
1,399,000
1,188,000
Reported to regulatory authorities (NHTSA)
Data notes and analysis
Three of the 2012 calendar year safety recalls were reported by NHTSA in January 2012, although they were approved by the
Company in December 2011. Additionally, three other 2012 calendar year safety recalls were supplements to safety recalls that
were originally approved by the Company in 2010 and 2011.
Related links
This Report
Vehicle Safety and Driver Assist Technologies
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E. Euro NCAP (2013 Ratings)
Overall percentage
Industry
Average Ford results
Industry Low
Industry High
Small Family Car
67
85
75
Ford EcoSport: 70
Small MPV
67
83
75
Ford Tourneo Connect: 83
Third party rated (Euro NCAP)
Data notes and analysis
EuroNCAP combines all assessed criteria to an overall “fulfillment percentage” ranging from 0 percent to 100 percent. Star
ratings are dependent on the fulfillment percentage. Currently a 75 percent or higher is required for a 5-star rating. In addition to
the star ratings, five Ford vehicles received “Euro NCAP Advanced” rewards for new safety technologies in the 2012 ratings. For
additional information, go to www.euroncap.com.
Related links
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Vehicle Safety and Driver Assist Technologies
How We Manage Vehicle Safety
External Websites
Euro NCAP
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
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Vehicle Safety and Driver
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Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Voice: Pete Hardigan
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Case Study: Public Domain Ratings
Safety regulations and public domain rating programs differ around the world, and they are
constantly evolving in response to various regional factors. The public domain rating programs
that perform vehicle crash testing and other assessments have regularly updated their testing
protocols and evaluation criteria to reflect the needs of the region. In the past two years, several
of these programs have markedly revised their vehicle rating systems, making it increasingly
difficult to achieve the highest ratings. The changes have also caused the testing protocols to
become even more inconsistent and divergent between regions. Some of the changes include
the addition of new assessment items (such as different-sized dummies in different seating
positions), different or more-stringent crash evaluation criteria, and greater emphasis on
accident avoidance and driver assist features. A major challenge for a global automotive
company like Ford is that the complexities of these evolving programs may initiate a demand for
different vehicle technology offerings in different markets.
In addition, New Car Assessment Program (NCAP) systems
are being launched in regions where they have not existed in
the past. This is partly due to the influence of a new nonprofit
organization based in London called Global NCAP that is
promoting the establishment of NCAPs around the world. They
have already helped to develop a Latin NCAP system, which is
now rating vehicles in Mexico and South and Central America.
In 2012, a new ASEAN NCAP was launched in Malaysia.
In the U.S., the NCAP program of the U.S. National Highway
Traffic Safety Administration (NHTSA) includes a 35 mph (56
km/h) full frontal impact test, a side impact test consisting of a
moving barrier and a rigid pole, and a static stability rating.
NHTSA also provides an overall vehicle score (a “star” rating,
from one to five stars) representing a combination of the
vehicle’s front, side and rollover ratings.
A full-vehicle crash test.
Evaluations conducted by the Insurance Institute for Highway Safety (IIHS) include a 40 mph (64 km/h) frontal
offset (40 percent overlap) crash test, a side crash test with a higher barrier, a roof strength test, plus
evaluations of head restraints in a rear-impact simulation. To earn a Top Safety Pick from the IIHS, a vehicle
must receive “good” ratings in the front, side, roof and head restraint assessments. Beginning in the 2013
program, the IIHS added a small (25 percent) overlap frontal test, simulating minimum engagement or an
impact with a narrow object, to their Top Safety Pick rating system. Vehicles that perform at a “good” or
“acceptable” level in this new small offset test will earn an IIHS Top Safety Pick+ award. For 2014, a “good” or
“acceptable” level in this new small offset test is required to earn an IIHS Top Safety Pick. In addition to the
2014 Top Safety Pick criteria, a minimum “Basic” rating in the new IIHS Forward Crash Prevention protocol
required to earn an IIHS Top Safety Pick+ award.
Euro NCAP conducts a 64 km/h (40 mph) frontal offset (40 percent overlap) crash, a side crash and a side
pole impact, as well as pedestrian protection and child safety evaluations. Recent changes to the Euro NCAP
include updated pedestrian protection and speed assistance protocols. Like NHTSA, Euro NCAP also gives
each vehicle an overall star rating representing a combination of individual assessments. In addition to
publishing the main vehicle ratings, Euro NCAP has added an Advanced Rewards program to recognize
certain safety and accident avoidance technologies that are not currently rated under their protocols. Euro
NCAP has also announced significant changes to its rating system between 2014 and 2016. These changes
are far-reaching and include a stronger focus on accident avoidance and driver assist features, new and
revised crash tests and dummies, and changes to the assessments for pedestrian and child safety.
The emerging testing and assessment methods being developed by Global NCAP are based on existing
protocols – typically those from Euro NCAP. In 2013 Latin NCAP introduced significant changes to their
program affecting areas such as child restraints, child dummies, applicability of the ratings, fitment rates for
safety equipment, seat belt reminders and new requirements for five-star ratings. In addition, revisions to the
China and Australasian NCAP programs are planned in stages and began taking effect in 2011. In 2012,
changes to China NCAP included increasing the offset frontal impact test speed from 56 km/h to 64 km/h, the
introduction of whiplash assessments and the inclusion of rear dummy assessments in the ratings. The
Australasian NCAP has published a rolling, five-year “road map” detailing changes they plan to introduce
through to the end of 2017. These include whiplash and roof-strength assessments and increased
Ford Around the
World
requirements for accident avoidance and driver assist technologies.
Thus, even though Ford vehicles are safer than ever, individual vehicle crash ratings achieved for the 2011
model year and beyond should not be compared to ratings achieved prior to 2011. (See the Data page.)
In addition, while some of the basic test methods are similar in the global evaluation programs, each program
varies in the ways in which vehicle ratings are determined. This means that for an identical car, achieving the
highest rating in one region or evaluation program does not guarantee the same result in another region or
program.
Just as rating programs vary by region, so do regulations, road infrastructure, the competitive landscape and
other factors that can influence real-world safety. We work to understand all of these variables and to deploy
and offer safety features that meet the needs of the region. And we continue to invest in new technologies to
prepare for future societal needs. At Ford, we strive to make technology available on a wide range of our
products, even as we remain competitive in the markets in which Ford vehicles are sold. This approach
promotes greater societal benefits through broad market acceptance of new technologies, which ultimately
improves real-world safety.
Related links
External Websites
Australasian New Car Assessment Program
China New Car Assessment Program
Global New Car Assessment Programme
Insurance Institute for Highway Safety
Latin New Car Assessment Program
U.S. National Highway Traffic Safety Administration
European New Car Assessment Programme
Home Vehicle Safety and Driver Assist Technologies Case Study: Public Domain Ratings
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Vehicle Safety and Driver
Assist Technologies
Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Voice: Pete Hardigan
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Case Study: Electrified Vehicle Safety
Anyone who owns an electrified vehicle (EV) can attest that the experience of driving an EV is
essentially the same as that of a “regular” vehicle powered by an internal combustion engine.
Certainly no special skills are needed to operate EVs such as hybrids, plug-in hybrids or pure
battery electric vehicles.
Under the hood, however, EVs are, in fact, different from nonelectrified vehicles in at least one important respect: they
contain a battery with 300+ volts of power, whereas a regular
vehicle has just one 12-volt battery.
And that means that first responders – the firefighters, police
officers and emergency medical technicians who show up at
the scene of a crash site – may indeed need some special
knowledge and skills to be able to safely address a vehicle
crash involving an EV.
2014 Ford Fusion Energi
“It’s not uncommon for first responders to need to update their
skills and procedures in response to new technologies,” said
Domenico Gabrielli, vehicle safety engineer in Ford’s
Automotive Safety Office. “For instance, the advent of highstrength steels and new types of airbags required a modification of tools and procedures. Likewise, in recent
years the industry has been focused on educating first responders about EVs.”
For example, we and other EV manufacturers have developed special Emergency Responder Guides for each
of our electric vehicles. These guides include information on how to identify a Ford EV, locate the high-voltage
system, disconnect it, and move and store the disabled vehicle, among other key tasks. Also, over the years,
we have actively supported firefighters’ hands-on crash-response procedure training events, through the
donation of EVs and the attendance of Ford technical personnel.
In 2010, we began working with the National Fire Protection Association (NFPA) to help reach more first
responders and educate them about electric vehicles. We take part in conferences on the topic that are jointly
hosted by the NFPA and the Society for Automotive Engineers (SAE). We also solicited (and incorporated) the
NFPA’s feedback on our Emergency Responder Guides.
The NFPA has since developed a website for first responders, where our and other automakers’ guides are
housed. Also, the NFPA developed the Emergency Field Guide – a quick reference guide that summarizes the
key information that first responders need for all makes and models of EVs.
“Our comprehensive training programs – both classroom-based and online – have reached at least 35,000 first
responders,” said Andrew Klock, senior project manager at the NFPA. “And the classroom programs are
‘train-the-trainer’ courses, so we know the lessons taught there are being cascaded out to many, many more
first responders.”
The NFPA is also working with the Fire Protection Research Foundation, which is currently conducting a study
on high-voltage battery fires and best practices for extinguishment. That work is funded in part by the Alliance
of Automobile Manufacturers, of which we are a member.
Ford has also been involved in the SAE’s efforts to develop recommended standard procedures for first
responders regarding EVs involved in crashes. Several Ford engineers served on the committee that
developed the procedures, which were published in February 2013.
“It’s important to note,” said Gabrielli, “that automakers and government regulatory agencies have worked hard
to ensure that EVs are safe in the event of a crash.” All EVs in the U.S., for instance, must comply with the
National Highway Traffic Safety Administration’s regulations governing the safety of EVs. Ford also complies
with similar regulations in force in other countries around the world.
Ford also has internal guidelines for EVs, governing all aspects of battery safety and crash protection. In our
EVs, for example, the high-voltage battery is housed in a strong steel casing, which helps to provide
protection in addition to the car’s overall safety structure. “From the beginning, our electrified vehicles are
designed for safety,” said Gabrielli.
Ford Around the
World
First responders have long been used to addressing the risks associated with “regular” vehicle crashes, which
may involve the spillage of large quantities of flammable liquid. EVs have unique issues that first responders
also need to learn how to handle. But we’re confident that the efforts of Ford and others in the industry are
helping to ensure that first responders have the information they need to do their jobs safely.
Related links
This Report
Electrification: A Closer Look
External Websites
National Fire Protection Association
Society for Automotive Engineers
Home Vehicle Safety and Driver Assist Technologies Case Study: Electrified Vehicle Safety
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Vehicle Safety and Driver
Assist Technologies
Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Case Study: Driver Distraction
Smart phones and other portable electronic devices (e.g., MP3 music players) are commonplace
in our modern society. The public has become accustomed to using these devices everywhere –
at home, on the street, in restaurants, at the office, while shopping, and – of most interest to
Ford’s safety researchers – while driving. Indeed, studies by the National Highway Traffic Safety
Administration indicate that approximately 10 percent of drivers are using their cell phones at
any given time, which has heightened concerns about the potential for driver distraction.
Ford agrees that this is an important safety issue, and we have taken steps to address it. We also believe that
continued research is needed to better understand the complex interactions involved in this issue, and we are
participating in that research.
Some entities have recommended a total ban on the use of cell phones – both hand-held and hands-free –
while driving, citing studies that concluded there’s no difference in driver behavior whether using hand-held or
hands-free phones. In many of those laboratory studies, participants in simulated driving situations were
observed while being asked to engage in in-depth conversations on challenging or emotional subjects, such
as the latest political scandal or a near-death experience. Such intense and lengthy discussions can indeed
be distracting.
Naturalistic driving studies – in which study participants’ driving performance, “eye glance behavior,” driving
environment and in-vehicle activities are observed and recorded over weeks or months in real-world situations
– have revealed different results. For example, naturalistic studies by the University of Michigan
Transportation Research Institute found that, when immersed in real traffic conditions, drivers using cell
phones by and large exhibit prudent driving behavior.
Voice: Pete Hardigan
Naturalistic driving research has found that visual distraction, not cognitive distraction, is the main safety
concern in the real world. In fact, researchers from the Virginia Tech Transportation Institute (VTTI) found that
80 percent of all crashes, and 65 percent of all near-crashes, involved the driver looking away from the
forward roadway just prior to the onset of the incident. These researchers summarized their findings in this
way: “... it is a rare case that a crash occurs while the driver’s eyes are on the forward roadway, regardless of
any other ‘cognitive demand’ that they might be engaged in.”
Beyond this, there exists a considerable body of published research that indicates the superiority of hands-free
voice interfaces as compared to hand-held or visual/manual interfaces for the same tasks of command or data
entry. These studies show advantages in driver performance, eye glance behavior toward the roadway, and
object and event detection when the driver can keep eyes on the road and hands on the wheel.
For over a decade, Ford has been focused on the issue of driver distraction, and we’ve taken steps to enhance
driving safety for those who use cell phones and other telematics devices while driving.
Ford’s SYNC® technology, our voice-activated in-car
connectivity system, has been shown to significantly enhance
the ability of drivers to attend to the driving task while using
cell phones and music players. Ford researchers found that
SYNC substantially reduces drivers’ eyes-off-road time and
improves lane-keeping, speed maintenance, and object and
event detection response times, when compared to hand-held
devices for the same tasks. Our research evaluated driver
performance, not driver behavior in the real world, and our
findings are consistent with the research conducted by VTTI,
which we believe indicates that SYNC helps to enhance
highway safety overall.
Ford SYNC®
Ford recognizes that drivers will in fact use cell phones and
music players while driving, and that text messaging will
continue to increase in popularity. Text messaging is a particular concern, as it requires significant time
looking away from the roadway to do it. Ford’s SYNC system addresses this concern as well: when a text
message arrives, it does not display that message but instead reads it aloud through text-to-speech
technology. In addition, SYNC allows the driver to potentially respond via speech-to-text rather than manually
keying-in a reply.
We believe that ongoing education is needed to help drivers understand the importance of focusing on the
Ford Around the
World
driving task and keeping their hands on the wheel and eyes on the road. Ford plans to continue to work with
the government and other safety-related groups to discuss measures that can effectively reduce driver
distraction and improve driving safety. We also plan to participate in continued research that can further our
understanding of safe driving and help spread the message of safe driving.
Related links
External Websites
U.S. National Highway Traffic Safety Administration
Virginia Tech Transportation Institute
Home Vehicle Safety and Driver Assist Technologies Case Study: Driver Distraction
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Vehicle Safety and Driver
Assist Technologies
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Voice: Pete Hardigan
Director of Sustainability, Environment and Safety Engineering, Asia Pacific, Ford Motor Company
Highlights
How We Manage Vehicle
Safety
Encouraging Safer Driving
Accident Avoidance and
Driver Assist Technologies
Safety regulations can vary significantly from market to market, but we
meet and exceed all requirements where we operate. Public domain
assessment programs also vary. There are currently five different New Car
Assessment Programs (NCAPs) in Asia, with a sixth one in development.
Moreover, the protocols within these NCAPs can change very frequently,
often with very little lead time.”
Occupant Protection
Technologies
Post-Crash Response
Technologies
Data
Case Study: Public Domain
Ratings
Case Study: Electrified
Vehicle Safety
Case Study: Driver
Distraction
Voice: Pete Hardigan
One of my primary roles at Ford Motor Company is to make sure that our vehicles meet all safety
and environmental regulations in the Asia Pacific region. In doing so, it’s important to keep in
mind that Asia isn’t just one market. It’s an enormously diverse area that includes some
countries with highly developed transportation networks and experienced drivers, other
countries with underdeveloped infrastructure and many novice drivers. Improving safety requires
addressing three key elements: human behavior, vehicle safety and the environment.
On the human behavior front, one of the most fundamental occupant safety factors is safety belt use. Safety
belt use is relatively low in Asia Pacific markets. Traveling around Asia, one frequently sees passengers
moving around inside vehicles and even children standing up in moving vehicles. Data is very clear that the
use of safety belts is key to reducing the occurrence of injuries and fatalities in the event of an accident.
In Asia, a unique challenge is the sheer number of first-generation drivers on the roads. In developing Asian
markets in particular, more and more people are able to afford vehicles and are taking to the roads for the first
time. Many of these drivers are the first in their families to own or even drive a car or truck, so there is no
tradition of learning the basics of how to drive from one’s parents. Novice drivers have an increased crash risk
because they may not possess judgment related to driving skills that comes with experience. These new
drivers may underestimate the implications of their driving behaviors and have greater potential to engage in
multiple tasks, such as texting while driving.
That’s why we work hard to help educate and provide drivers in Asia with better training. Our Driving Skills for
Life program has helped to train 77,000 licensed drivers in 330 cities across eight different Asia Pacific
markets. In the U.S., the program focuses on teenage drivers. But in emerging markets, we focus on novice
drivers of every age.
Driver training is one element of our three-pronged, integrated approach to safety at Ford. The second element
incorporates safety and driver assist technology – building technologies into our vehicles to help drivers avoid
accidents or mitigate the impacts when accidents do occur.
With respect to vehicle safety, our goal is to design vehicles that achieve a high level of safety for a wide range
of people, over a broad spectrum of real-world conditions. Ford applies a set of basic safety tenets and
technologies that we build into our vehicles globally. Our Safety Design Guidelines (SDGs) are design targets
intended to enhance the already extensive company efforts to provide vehicles that exhibit a high level of
safety. Safety is one of our core brand pillars, representing some of the key things customers care about and
the work we do to deliver our One Ford plan. Our Public Domain Guidelines (PDGs) focus specifically on
helping to strengthen Ford brands globally in relevant public domain assessments.
Safety regulations can vary significantly from market to market, but we meet and exceed all requirements
where we operate. Public domain assessment programs also vary. There are currently five different New Car
Assessment Programs (NCAPs) in Asia, with a sixth one in development. Moreover, the protocols within these
NCAPs can change very frequently, often with very little lead time. Our SDGs and PDGs are some of the
enablers that assist our vehicles in meeting their design targets.
The third element focuses on the road environment – what can Ford, along with other manufacturers and
governments, do to help improve transportation infrastructures? This latter element requires input and action
from many groups of stakeholders. It is clear, however, that enhancing motor vehicle safety requires a holistic
view focusing on all three elements.
Ford Around the
World
In the U.S. and Europe, there are hundreds of millions of vehicles on the roads with record-low rates of
fatalities. This is the result of focusing on all three elements: human behavior, vehicle safety and the
environment. It will be important to take the experiences from the U.S. and Europe and understand how they
might be adapted to the unique circumstances in Asia Pacific.
For Ford, Asia Pacific is a great example of our One Ford system at work, and we would not be as successful
as we are without our global One Ford team. We’re taking processes and products from around the globe and
we’re introducing them in Asia while meeting all the differing regulatory requirements.
It is very exciting to work in the region and I am proud to be a part of such a great global company.
(For more on vehicle globalization, see the John Fleming voice.)
Home Vehicle Safety and Driver Assist Technologies Voice: Pete Hardigan
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Supply Chain
Ford’s suppliers are critical allies in helping us to achieve success in
the marketplace and meet our sustainability goals. The basis of our
work with suppliers is the Ford Code of Human Rights, Basic
Working Conditions and Corporate Responsibility, which applies to
our own operations as well as our $100 billion supply chain.
Read more about OUR APPROACH TO SUPPLY CHAIN SUSTAINABILITY
Data
Voice: Kelly Katynski
OUR APPROACH TO CONFLICT MINERALS
To the extent conflict minerals (tin, tungsten, tantalum and gold) are contained in our products, it is Ford’s goal to use
DRC conflict-free minerals while continuing to support responsible in-region mineral sourcing from the Democratic
Republic of the Congo (DRC) and adjoining countries. Our suppliers are expected to conduct due diligence to
understand the source of the conflict minerals used in Ford products, source responsibly, and not knowingly provide
products containing minerals that contribute to conflict.
Read more about CONFLICT MINERALS
OUR GOALS AND PERFORMANCE PROGRESS
Goal: Encourage our key production suppliers to introduce codes of conduct
aligned with international standards and Ford’s Code of Human Rights, Basic
Working Conditions and Corporate Responsibility; develop robust
management and compliance systems to support their codes; and extend
these expectations to their own suppliers.
Approximately 80% of our production Aligned Business Framework (ABF) suppliers have
demonstrated that they have codes of conduct in place that are aligned with international
standards. Approximately 45% of our ABF production suppliers have demonstrated that they
have met all three Ford milestones.
Goal: Help suppliers build their capacity to manage supply chain sustainability
issues through factory-level and management training on working conditions,
human rights, ethical business practices and environmental responsibility; and
require participating suppliers to cascade training information to their own
employees and suppliers.
In 2013, we trained more than 230 Ford suppliers in Brazil, Mexico, Turkey, Romania and South
Africa.1 The global total of Ford suppliers trained since program inception is nearly 2,100.2
Goal: Assess the carbon footprint of Ford’s supply chain to inform the
development of a broad-based carbon management approach for our supply
chain.
We surveyed 145 suppliers in 2013 (up from 135 in 2012, 128 in 2011 and 35 in 2010) regarding
greenhouse gas emissions, and achieved an 89% voluntary response rate.
Goal: Source at least 10% of U.S. purchases from minority- and women-owned
businesses annually.
We purchased $6.5 billion in goods and services from approximately 250 minority-owned
suppliers and $1.8 billion in goods and services from more than 150 women-owned
businesses, our fourth consecutive year of improvement.
See more at FORD’S GOALS, COMMITMENTS AND STATUS
ASSESSING SUPPLIERS
Human rights and working conditions is a prime area of focus for our sustainability work with suppliers. Since 2003, we
have conducted more than 900 third-party audits of existing and prospective Tier 1 suppliers in 21 countries on issues
relating to ethics and human rights and working conditions.
Read more about ASSESSING SUPPLIERS
FORD’S APPROACH TO CREATING A
SUSTAINABLE SUPPLY CHAIN
We promote long-term relationships with our
suppliers and seek alignment with them on
sustainability-related issues such as human rights,
working conditions and environmental responsibility.
We leverage our supply chain to make a positive
impact in the markets in which we do business.
Voice: KELLY KATYNSKI
Supply Chain Sustainability Manager, Conflict
Minerals Compliance, Ford Motor Company
“Not all mining from the Congo is contributing to
conflict. There are many responsibly run operations
whose workers depend on mining of these minerals
to support their families. It is important that actions
taken by Ford and our suppliers do not disadvantage
responsible mining operations in the region.”
LOGISTICS OPERATIONS
Ford’s physical logistics operations provide the safe and efficient transport of parts from our suppliers to our
manufacturing plants and of finished vehicles from the end of our assembly lines to our dealerships. Although logistics
accounts for a relatively small percentage of our vehicles’ total lifecycle emissions, we are working hard to maximize
the efficiency of these operations to reduce their environmental impact.
Read more about LOGISTICS OPERATIONS
SUPPLIER DIVERSITY
Ford launched its Supplier Diversity Development program in 1978 with the goals of supporting minority- and womenowned businesses, creating business opportunities for diverse suppliers to grow into profitable enterprises, and further
strengthening the Ford supplier network to reflect the company’s workforce and customer base. Since that time, we
have sourced more than $70 billion to minority-, women- and veteran-owned businesses.
Read more about SUPPLIER DIVERSITY
2013 HIGHLIGHTS
485,000
6
of our suppliers’ workers have been
the number of work groups Ford
impacted by our supply chain
chairs or co-chairs at the Automotive
sustainability training program since
Industry Action Group, or AIAG, a
its inception in 2006.
North American, member-based,
nonprofit industry group specializing
in supply chain issues.
1. Trainings in Brazil, Mexico, Turkey and South Africa were joint industry trainings coordinated through AIAG. Trainings in Romania were held in
conjunction with CSR Europe.
2. This figure includes suppliers trained in Ford-led and joint industry trainings.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Overview
The automotive supply chain is one of the most complicated of any
industry. Automakers like us rely on thousands of suppliers to provide the
materials, parts and services necessary to make our final products. (See
Supply Chain Profile.) Many suppliers serve numerous automakers, and
each of those suppliers, in turn, has multiple suppliers. There are often six
to 10 levels of suppliers between an automaker and the source of raw
materials that eventually enter the manufacturing process. The breadth,
depth and interconnectedness of the automotive supply chain make it
challenging to effectively manage business and sustainability issues.
In today’s economic environment, achieving lower costs, improving quality and
meeting sustainability goals require an unprecedented level of cooperation with
suppliers, as well as strong supplier relationships. Ford and its suppliers must work
jointly to deliver great products, have a strong business and make a better world.
ASSESSING SUPPLIERS
Since 2003, we have conducted more
than 900 third-party audits of existing
and prospective Tier 1 suppliers on issues
relating to ethics and human rights and
working conditions.
This section describes our overall approach to developing a sustainable supply chain,
including building strong relationships with our suppliers, developing supplier
capability to manage sustainability issues, and collaborating with others in our
industry on supply chain sustainability. It also describes our efforts to:
Support human rights and working conditions in our supply chain;
Address forced labor and human trafficking in supply chains and the California
Transparency in Supply Chains Act of 2010 (SB657);
Promote environmental sustainability in our supply chain;
Address conflict minerals in our supply chain;
Promote diversity among our suppliers; and
Reduce the environmental impacts of our logistics operations.
Home Supply Chain Overview
© 2014 Ford Motor Company
SUPPLIER DIVERSITY
DEVELOPMENT
In 2013, we exceeded our goal to source at
least 10% of U.S. purchases from
minority- and women-owned businesses
annually.
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Overview
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Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the Supply
Chain: Ford’s Approach
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
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Supply Chain Profile
Production
Products that become part of the vehicle
60+
1,100+
Countries in which suppliers are located
Supplier companies (Tier 1)
36
4,100+
Emerging markets in which suppliers are
located
Supplier manufacturing sites (Tier 1)
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
21
Countries considered to have risks of
substandard working conditions. These
countries were identified as higher risk
based on consultation with
nongovernmental organizations, other
companies with human rights experience,
local Ford operations and various media
and government reports
130,000
Parts currently being manufactured
500
Production commodities to manage
65
Ford manufacturing sites
Non-Production
Products and services that do not become part of the vehicle, such as construction, computers, industrial materials, health
care, machinery, transportation, advertising
11,000+
650+
Supplier companies
Non-production commodities
Total global buy
$100+ billion1
1. This figure was accidentally understated in this section of last year’s report at $75 billion. The actual figure for 2012 was $90 billion.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s
Overall Approach
Expanding Impacts on
Our Supply Chain
Building Stronger
Relationships
Building Shared
Commitment and
Capability
Industry and CrossIndustry Collaboration
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Creating a Sustainable Supply Chain: Ford’s Overall Approach
At Ford, we promote long-term relationships with our suppliers and seek
alignment with them on sustainability-related issues such as human rights,
working conditions and environmental responsibility. We work to ensure
that Ford and our suppliers have management systems in place to
mitigate potential risks, ensure continuity of supply and improve the overall
sustainability of the complex global automotive supply chain. Our aim is to
leverage our supply chain – and our industry – to make a positive impact
in the markets in which we do business.
We take a three-pronged approach to creating a sustainable supply chain and
managing sustainability issues throughout our supply chain:
1. Building strong relationships with suppliers and engaging strategic
suppliers: Strong relationships improve our ability to encourage and influence
the sustainability goals and management processes of our suppliers. We base
supplier relationships on open communication, clear expectations and consistent
requirements and processes. We have developed an Aligned Business
Framework (ABF) with our most strategic suppliers, which helps to improve
quality, drive innovation and encourage shared commitment to sustainability
goals. We work with our ABF suppliers at the corporate level to align and
enhance approaches on a range of sustainability issues.
2. Developing shared commitment and supplier capability: We seek to foster a
shared commitment to sustainability throughout our supply chain and to help our
suppliers build the capability they need to manage sustainability issues internally
and throughout their own supply chains. We do this through dialogue and
engagement, training, contract requirements, compliance assessments and,
where necessary, remediation at individual factories.
3. Working on cross-industry initiatives: To influence and achieve lasting change
at all levels of the automotive supply chain, we are leading in this work with our
counterparts in the automotive industry to develop common approaches on a full
range of sustainability issues. We do this work through the Automotive Industry
Action Group and other industry and cross-industry initiatives.
Home Supply Chain Creating a Sustainable Supply Chain: Ford’s Overall Approach
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s
Overall Approach
Expanding Impacts on
Our Supply Chain
Building Stronger
Relationships
Building Shared
Commitment and
Capability
Industry and CrossIndustry Collaboration
Human Rights in the Supply
Chain: Ford’s Approach
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Expanding Impacts on Our Supply Chain
The graphic below illustrates how we are working toward our vision using a
three-pronged approach to expand our impact throughout our supply chain
and the industry as a whole. We work on multiple levels to increase the
impact of our efforts.
Initially, we focused on working toward our sustainability vision within our own
operations. For example, we began our work on human rights and working conditions
by developing our own code of conduct for these issues, training our own workforce
and assessing our own facilities. But we also work to deliver our goals and vision
throughout our supply chain by collaborating with other manufacturers in the industry
and working with our suppliers. We work with others in our industry to develop
common expectations and guidance for suppliers and to provide consistent training.
All of our direct (Tier 1) suppliers are subject to our Global Terms and Conditions,
which require that both our own suppliers and their sub-tier suppliers meet specific
sustainability expectations. Additionally, we provide training to our Tier 1 suppliers to
help them build their capability to manage sustainability issues, and we require that
our suppliers cascade the training to their own suppliers. We also perform
assessments of supplier facilities to ensure compliance.
Related links
This Report
Human Rights in the Supply Chain: Ford’s
Approach
Conflict Minerals
Supply Chain Environmental Management
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Key:
Human rights and working conditions Conflict minerals Supplier environmental management
Ford Motor Company
2003
Code of Basic Working Conditions introduced
Internal facility working condition assessments begin
2007
Ford adds commitments on community engagement and indigenous populations, bribery and corruption
and environment to Code and makes it a formal Policy Letter
2009
Ford begins road testing World Resources Institute/World Business Council for Sustainable
Development (WRI/WBCSD) Scope 3 emissions protocol
2010
Ford begins raw materials supply chain transparency analysis
Ford surveys 35 suppliers on greenhouse gas (GHG) emissions
Ford completes road testing of WRI/WBCSD Scope 3 emissions protocol
2011
Ford begins Organisation for Economic Co-operation and Development (OECD) conflict minerals due
diligence process
Ford asks suppliers to begin reporting conflict minerals
Ford expands supplier GHG survey to 128 suppliers
2012
Ford renames Code of Human Rights, Basic Working Conditions, and Corporate Responsibility
reflecting additional content additions
Ford expands conflict mineral tracking and data analysis
Ford expands supplier GHG survey to 135 suppliers
2013
Ford expands supplier GHG survey to 145 suppliers
Ford continues facilities assessments of suppliers in high risk countries
2014+
Ford submitted first Securities and Exchange Commission (SEC) report on conflict minerals
Ford expands supplier CDP reporting to include both GHG and water
Ford continues facilities assessments of production suppliers in high-risk countries and begins pilot
assessments of non-production suppliers
Industry Collaboration
2005
Ford initiates industry work group on working conditions and human rights
2006
Joint industry, Automotive Industry Action Group (AIAG) led supplier trainings begin in select countries
2007
Joint industry supplier trainings continue
2010
Joint industry supplier trainings continue
Ford helps form AIAG industry work group on conflict minerals
Ford helps develop AIAG supplier GHG survey tool
2011
Joint industry supplier trainings continue
Ford works with CSR Europe as a founding member of the European Automotive Working Group on
Supply Chain Sustainability
Ford joins the Public Private Alliance for Responsible Minerals Trade (PPA) Governance Committee
2012
Joint industry supplier training content expanded to include ethical business practices and
environmental sustainability
Ford helps develop conflict mineral and smelter information collection tool with AIAG
2013
Joint AIAG and CSR led industry supplier trainings continue
Ford becomes PPA Governance Committee member
2014+
Joint AIAG and CSR led industry supplier trainings continue
Supply Chain
Tier 1 Suppliers
2004
Sustainability requirements added to production supplier contracts
Supplier facility working conditions assessments begin
Ford supplier working conditions training begins
2005
Sustainability requirements added to non-production supplier contracts
Supplier facility assessments continue
2006
Ford helps suppliers build management capacity on human rights issues
Supplier facility assessments continue
2007
Ford adds sustainability management expectations to Aligned Business Framework, for strategic
suppliers
Supplier facility assessments continue
2008
Supplier facility assessments continue
2009
Supplier facility assessments continue
2010
Supplier facility assessments continue
2011
Supplier facility assessments continue
2012
Supplier facility assessments continue
2013
Supplier facility assessments continue
2014+
Supplier facility assessments continue
Tier 2 Suppliers
2006
Ford requires suppliers to cascade working conditions training to their own supply chain
2007
Ford influences sub-tier suppliers by working with ABF strategic suppliers to develop Codes of conduct
and supporting management systems, including for sub-tier supply chain management
2008
Ford influences sub-tier suppliers by working with ABF strategic suppliers to develop Codes of conduct
and supporting management systems, including for sub-tier supply chain management
2009
Ford influences sub-tier suppliers by working with ABF strategic suppliers to develop Codes of conduct
and supporting management systems, including for sub-tier supply chain management
2010
Ford influences sub-tier suppliers by working with ABF strategic suppliers to develop Codes of conduct
and supporting management systems, including for sub-tier supply chain management
2011
Ford influences sub-tier suppliers by working with ABF strategic suppliers to develop Codes of conduct
and supporting management systems, including for sub-tier supply chain management
2012
Ford influences sub-tier suppliers by working with ABF strategic suppliers to develop Codes of conduct
and supporting management systems, including for sub-tier supply chain management
2013
Ford influences sub-tier suppliers by working with ABF strategic suppliers to develop Codes of conduct
and supporting management systems, including for sub-tier supply chain management
2014+
Ford influences sub-tier suppliers by working with ABF strategic suppliers to develop Codes of conduct
and supporting management systems, including for sub-tier supply chain management
Home Supply Chain Creating a Sustainable Supply Chain: Ford’s Overall Approach Expanding Impacts on Our Supply Chain
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s
Overall Approach
Expanding Impacts on
Our Supply Chain
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Building Stronger Relationships
Building strong relationships with suppliers is central to our ability to create
a sustainable supply chain. Without strong relationships, we lessen our
ability to influence the sustainability goals and management processes of
our suppliers. We base our relationships with suppliers on open
communication, clear expectations and consistent requirements and
processes.
We work to maintain these relationships by:
Building Stronger
Relationships
Building Shared
Commitment and
Capability
Industry and CrossIndustry Collaboration
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Deploying a single, global product-creation process that combines aggressive
execution of product plans with minimal variances
Enhancing process and part stability, commonality and reusability
Providing real-time performance data to our supply base
Providing suppliers with greater access to senior Ford managers in small group
settings
Improving order fulfillment
Engaging suppliers in discussions about process stability, incoming quality and
corporate responsibility
Engaging Strategic Suppliers Through Our Aligned Business
Framework
In addition to the efforts we make to build relationships with all of our suppliers, we
engage even more robustly with our most strategic suppliers, through our Aligned
Business Framework (ABF). We introduced the ABF for our most strategic suppliers
in 2005, to improve quality, drive innovation and help us encourage shared
commitment to sustainability goals. Through our ABF program, we help our Tier 1
suppliers develop the capability to manage their own supply chain sustainability
issues.
We sign bilateral agreements with our ABF suppliers that comprehensively and
formally spell out business commitments. For example, ABF suppliers must commit
to manage and assure proper working conditions and responsible environmental
management in their facilities and their supply chains. All suppliers, including our
ABF suppliers must adhere to our Global Terms and Conditions. Requiring suppliers
to commit to these terms reduces the risk of operational or reputational issues that
could affect production and provides the basis for Ford to work with suppliers to
ensure responsible behavior throughout our supply chain. See the Building Shared
Commitment and Capability Throughout Our Supply Chain section for more on how
we engage ABF suppliers on sustainability issues.
Ford’s ABF Suppliers
As of May 2014, the ABF network included 106 companies, including 80 production and 26 nonproduction suppliers from
around the world. Minority- and women-owned suppliers make up more than 10 percent of the total.
ABF Production Suppliers
Akebono
Johnson Controls Inc. (JCI)
Asahi Glass Co. Ltd.
Johnson Matthey
Autoliv
Kautex Textron GmbH & Co. KG
Automotive Lighting
Key Safety Systems
Autoneum
Kiekert
Axalta
KSPG Group
BASF Corporation
Lear Corporation
Benetler Automobiltechnik GmbH
Linamar
BorgWarner Inc.
Magna International Inc.
Bosch
MANN+HUMMEL
Brembo
Martinrea International
Brose
Maxion Wheels
Central Glass America Inc.
Metalsa
Continental Tires
Michelin Automotive Tires
Cooper-Standard Automotive Inc.
Mitsubishi Electric USA
Dakkota*
Muhr und Bender KG
Dana Holding Corporation
Neapco
Delphi
Nemak
Denso
PPG Industries
Detroit Manufacturing Systems*
Panasonic (Sanyo)
Detroit Thermal Systems*
Piston Automotive* LLC
Diamond Electric Mfg. Group
Pirelli Tires
Citic Dicastal Wheel Manufacturing
Prime Wheel*
Eisenwerk Brühl GmbH
Ronal Wheels
Faurecia
Samvardhana Motherson Group
FCC (Adams) LLC
Sharp
Federal-Mogul Corporation
Sonavox Audio Solutions
Flex-N-Gate*
Superior Automotive
Foster
Takata Holdings Inc.
GETRAG Ford Transmissions (Getrag/Ford Joint Venture)
Tenneco Inc.
GKN
Thai Summit America Corporation
Grupo Antolin*
Thyssen Krupp AG
Hankook
Toyoda Gosei
Hella
Trelleborg
Hitachi-Clarion
TRW Automotive
HUSCO Automotive
Umicore Group
IAC
Valeo
Inalfa Roof Systems
Visteon Corporation
Inergy
Webasto
Yazaki Company
ZF International
ABF Non-Production Suppliers
Active Aero Services
Kajima Overseas Asia Pte Ltd
Aristeo
KUKA Automation Company
Blue Hive
MAG Automation
Cisco Systems Inc.
Microsoft
Cross Country Automotive Services
MSX International
Devon Industrial Group*
Penske Corporation
Durr
Percepta
EWI Worldwide
Roush Enterprises
Ewie*
Team Detroit
Federal Express FedEx
Union Pacific
Global Parts & Maintenance
UniWorld Group*
Gonzalez Production Systems*
Waldbridge
Imagination
Zubi Advertising*
*represents Minority- or Women-owned Business Enterprise
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SUSTAINABILITY REPORT 2013/14
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Supply Chain
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Building Shared Commitment and Capability
Overview
On this page
Related links
Setting Requirements for Sustainability Issues in Our Supplier Contracts and Guides
This Report
Going Further with Our ABF Suppliers
Supplier Corporate Responsibility Recognition of Achievement Award
Policy Letters and Directives
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s
Overall Approach
Expanding Impacts on
Our Supply Chain
Building Stronger
Relationships
Building Shared
Commitment and
Capability
Industry and CrossIndustry Collaboration
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
It is important that our suppliers share our commitment to environmental
and social responsibility. Shared commitment improves the flow and
quality of information critical to continuity of supply and compliance with
regulations. Shared commitment helps to ensure efficiency and quality
throughout the supply chain, and it helps us avoid risks to our operations
and reputation that can arise due to substandard practices in our supply
chain.
We encourage our suppliers to manage sustainability issues and risks within their
own operations and supply chains, and we provide them with tools to build the
capability to do this. For example, we have developed in-depth resource guides and
sponsored presentations by subject matter experts on issues such as human rights,
working conditions and greenhouse gas emissions. We have provided worksheets on
emissions tracking and reporting and on code of conduct development. We are
sharing training materials we have developed (discussed below), as well as
information and guidance on our compliance and training processes. Finally, we have
committed to working with suppliers to help resolve issues and concerns.
While we provide training and guidance to suppliers on a range of sustainability
issues, we have developed a detailed training program on human rights and working
conditions issues. The program includes training and follow-up assessments, and
requires remediation of substandard practices as necessary. This program is
described in more detail in Human Rights in the Supply Chain: Building Supplier
Capability Through Localized Training and Collaboration.
Ford’s ability to assess and influence the sustainability performance of our supply
chain decreases the further suppliers are removed from us. It is challenging, for
example, to influence and assess our Tier 1 suppliers’ third- or fourth-tier suppliers.
Fortunately, many of our Tier 1 suppliers are major multinational companies that
already have the capability to implement and manage sustainability initiatives for their
own operations and their own supply chains. Thus, we work hard to align these Tier 1
suppliers to our sustainability goals and rely on them to help us maintain a clear and
consistent message as far down our supply chain as possible.
back to top
Setting Requirements for Sustainability Issues in Our Supplier
Contracts and Guides
The basis of our sustainability work with suppliers is the Ford Code of Human Rights,
Basic Working Conditions and Corporate Responsibility. We first adopted this Code
in 2003 and then formally issued it as Policy Letter 24 in 2007. The Code addresses
workplace issues such as working hours, child labor, forced labor including human
trafficking, nondiscrimination, freedom of association, and health and safety, as well
as environmental issues and other topics. Though this Code applies directly to our
own operations, we seek to do business with companies that have standards
consistent with our Code. In 2012, Policy Letter 24 was revised to specifically
communicate our encouragement of suppliers to adopt and enforce similar policies
for their suppliers and subcontractors and given its current title: Code of Human
Rights, Basic Working Conditions and Corporate Responsibility.
Ford Around the
World
We incorporate requirements about sustainability management in our Global Terms
and Conditions, the contract to which every supplier doing business with Ford is
subject. This core contract dictates our prohibition of the use of forced labor, child
labor and physical disciplinary abuse. These requirements were added in January
2004 for production suppliers and in September 2005 for all others. The Global
Terms and Conditions also prohibit any practice in violation of local laws. In addition,
we require suppliers to comply with certain fundamental protections for all employees
that may, in some instances, exceed standards set by the local law. We also extend
these expectations to subcontractors and ask our suppliers to extend the same
expectations to their suppliers. In addition, the Global Terms and Conditions serve to:
Set the expectation that suppliers will work toward alignment with our Policy
Letter 24: Code of Human Rights, Basic Working Conditions and Corporate
Responsibility in their own operations and their respective supply chains in the
areas of harassment and discrimination, health and safety, wages and benefits,
freedom of association, working hours, bribery and corruption, community
engagement and environmental responsibility;
Make clear Ford’s right to perform third-party site assessments to evaluate
supplier performance; and
Communicate that Ford can terminate the relationship for noncompliance or for
failure to address noncompliance in a timely manner.
Our Global Terms and Conditions are accompanied by Supplier Social Responsibility
and Anti-Corruption, and Environmental Requirements Web-Guides, which further
outline our expectations. For example, the supplier social responsibility guide that
covers human rights and working conditions amplifies the expectations set out in the
Terms and Conditions, provides specific guidance and recommendations for selfassessments and informs suppliers to the availability of factory-level training. In April
2012, we reissued these Guides with extensive edits, such that clearer guidance is
provided on due diligence for conflict free sourcing, business ethics, anti-corruption
actions, environmental specifications for engineering and working conditions
expectations. As part of our annual review process, updated Web-guides will be
published in July 2014. Material updates for 2014 include updated language for
conflict free sourcing (Social Responsibility and Anti-Corruption Web-Guide) and
inclusion of the green chemistry legislation (Environmental Web-Guide).
back to top
Going Further with Our ABF Suppliers
For our strategic Aligned Business Framework (ABF) suppliers – which supply more
than 65 percent of our annual buy – we have developed a rigorous process for
managing sustainability issues that builds on the requirements for sustainability
issues in our supplier contracts and guides and also goes further. The intent is for our
ABF suppliers to wholly own responsibility for sustainability expectations and
performance in their supply chain.
We encourage our ABF suppliers to develop a shared commitment to our
sustainability goals and effective systems for managing sustainability issues
through a three-phase developmental process:
Verify Supplier Code of Conduct
We ensure that our ABF suppliers have, or develop, a
code of conduct aligned with our Policy Letter 24:
Code of Human Rights, Basic Working Conditions
and Corporate Responsibility.
Training and Compliance
We provide training as needed to our ABF suppliers
and ask them to conduct their own internal trainings to
ensure that their employees understand their code of
conduct. We also ask suppliers to develop a rigorous
compliance process supporting their code.
Extending Expectations to Their Supply Chain
Finally, we ask our ABF suppliers to extend our shared
sustainability goals and expectations to their own
suppliers, expanding the impact of our sustainability
goals throughout the multiple tiers of our supply chain.
Ford’s global Supply Chain Sustainability team implemented a detailed review
process at each of these three phases, or milestones. To date, approximately 80
percent of our Production ABF suppliers have demonstrated that they have codes of
conduct in place that are aligned with international standards, and approximately 45
percent of our ABF Production suppliers have demonstrated that they have met all
three Ford milestones – that is, they have aligned codes of conduct in place
supported by robust management systems governing their own operations and their
supply chain. Through our work with ABF suppliers, we have identified key success
factors that enable companies to make progress in managing sustainability issues in
their own supply chains, including:
1. the identification of executive decision makers to coordinate cross-functional
efforts;
2. the support of executive management and/or the Board of Directors; and
3. implementation support from Ford in the form of discussion facilitation and/or
individual or regional in-person meetings.
The extension of human rights, working conditions and environmental expectations to
the ABF companies’ own supply base has proven to be the biggest challenge, given
their resource constraints and general lack of expertise and knowledge of the issues.
The tools and guidance created by work groups at the Automotive Industry Action
Group, and by the United Nations Global Compact, have been useful to our ABF
suppliers in their development of sustainable supply chain systems.
back to top
Supplier Corporate Responsibility Recognition of Achievement Award
For several years, Ford has recognized supplier companies that demonstrate
leadership in environmental and social performance with a corporate
responsibility award. Suppliers must meet several criteria, including ISO 14001
certification at all manufacturing sites, an operational code of conduct aligned
with international standards, an exemplary material management reporting
record and demonstration of overall sustainability leadership by incorporating
environmental and social considerations into their business.
In May 2014, Ford selected two winners for the 2013 Corporate Responsibility
Recognition of Achievement Award: Laird Technologies headquartered in St.
Louis, Missouri and Maersk Line headquartered in Copenhagen, Denmark.
back to top
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Supply Chain
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Creating a Sustainable
Supply Chain: Ford’s
Overall Approach
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
We believe that collaborative action within our industry allows us to more
effectively influence all levels of the automotive supply chain. We also
work collaboratively with other industries when relevant; for example, we
are working proactively with companies from many industries on conflict
minerals.
Collaborating within the Automotive Industry
Building Stronger
Relationships
We primarily work through the Automotive Industry Action Group, or AIAG. The AIAG
is a North American, member-based, nonprofit industry group specializing in supply
chain issues. AIAG supports industry efforts to establish a seamless, efficient and
responsible supply chain. Member companies donate the time of individuals to work
at the AIAG, which operates as a noncompetitive, open forum that is intended to
develop recommendations and best practices for reducing complexity and ensuring
alignment on common issues across the industry. We work on supply chain
sustainability issues through the AIAG’s Corporate Responsibility Steering
Committee. This committee currently focuses on five main issues: global working
conditions, conflict minerals, greenhouse gases, chemicals management and
reporting, and health care value.
Industry and CrossIndustry Collaboration
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
People
Ford Around the
World
Industry and Cross-Industry Collaboration
Expanding Impacts on
Our Supply Chain
Building Shared
Commitment and
Capability
Supply Chain
Through AIAG, Ford and other member companies are focusing on five key issues:
Exploring an industry response to conflict minerals sourcing and transparency
challenges;
Providing common guidance and tools for responsible procurement;
Continuing to expand a factory-level supplier training program for a responsible
supply chain;
Increasing supplier ownership of corporate responsibility issues through an
expansion of engagement opportunities; and
Developing resources and networks that will ensure the successful
communication of responsible procurement expectations throughout the
automotive supply chain.
For all work streams, the AIAG and member companies are actively reaching out to
others in the automotive supply chain, including global automakers and heavy truck
manufacturers, industry associations and major automotive suppliers, as well as
participating in cross-sectoral initiatives. Broader participation will be needed to
achieve the vision of an industry-wide approach to promoting supply chain
sustainability.
Please see the AIAG website for more about the corporate responsibility
accomplishments and ongoing work of the industry through the AIAG.
Cross-Industry Collaboration
In addition to our work through the AIAG, Ford is helping to address common issues
of environmental and social responsibility in the automotive supply chain through
active participation in several cross-industry associations and corresponding work
groups, including:
The UN Global Compact Advisory Group on Supply Chain Sustainability.
This advisory group seeks to develop and promote tools and guidance for
businesses on key issues and best practices in developing sustainable supply
chains. Ford is one of approximately 20 stakeholders in this invitation-only
group, and one of only two automotive companies. As part of this work we are
one of the lead developers of an online portal of tools and resources designed to
assist business practitioners in embedding sustainability in supply chains.
CSR Europe Automotive Working Group on Supply Chain Sustainability. In
Related links
External Websites
AIAG
UN Global Compact Advisory Group on
Supply Chain Sustainability
CSR Europe
Conflict-Free Sourcing Initiative
Public Private Alliance for Responsible
Minerals Trade
2011, Ford joined with seven other major automakers and CSR Europe, a
leading European business network for corporate social responsibility, to create
this working group. The primary goals of the group are to share experiences and
information on sustainability issues in the automotive supply chain; develop and
apply common tools; work together on common projects in order to improve
sustainability in supply chains; and send a common message to supply chains
concerning sustainability activities and requirements.
We participate in several cross-industry organizations on the issue of
conflict minerals including the Conflict-Free Sourcing Initiative, MultiStakeholder Group and the Public-Private Alliance for Responsible Minerals
Trade. Our work in these organizations in described in more detail in the Conflict
Minerals section.
Industry and Cross-Industry Leadership
We approach our supply chain initiatives with complete transparency, sharing
best practices, challenges and opportunities with others in our industry. We have
also led the development and sharing of best practices on key supplier issues
within our industry and other industries. For example, we have sought
membership and leadership roles at relevant supply chain working groups and
issue organizations. Some of these memberships and leadership positions
include:
Ford staff chair or co-chair six AIAG committees:
Corporate Responsibility Steering Committee,
Global Working Conditions Initiative,
Chemical Management and Reporting Group,
Greenhouse Gas Emissions,
Environmental Sustainability Advisory Group,
Health Care Task Force, and
Ford also contributes an “executive on loan” to the AIAG to support the
industry’s work and share what we have learned from working on these
issues within our own operations.
Member of CSR Europe’s European Automotive Working Group on Supply
Chain Sustainability
Member of Conflict-Free Sourcing Initiative – a cross-industry organization
focused on conflict minerals. We are active participants in this organization’s
Conflict-Free Smelter Program, which is helping to encourage smelters to
participate in the conflict free certification process.
Member of the Governance Committee of the Public-Private Alliance for
Responsible Minerals Trade (PPA), through which we are helping to develop
solutions for identifying and tracking conflict free minerals in the Democratic
Republic of Congo and surrounding region.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the
Supply Chain: Ford’s
Approach
Building Supplier
Capability through
Localized Training and
Collaboration
Assessing Suppliers
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Human rights and working conditions is a prime area of focus for our
sustainability work with suppliers. We aim to ensure that everything we
make – or others make for us – is produced consistent with local law and
our Policy Letter 24: Code of Human Rights, Basic Working Conditions
and Corporate Responsibility. This can be challenging, as we have less
control in suppliers’ facilities than in our own, particularly at the sub-tier
level (i.e., our suppliers’ suppliers), where the risk for substandard working
conditions is often heightened. For this reason, we have defined our
approach carefully and involve suppliers, other automakers, governments,
nongovernmental organizations (NGOs) and other stakeholders.
The legal structures governing human rights and working conditions, and the level of
enforcement, vary widely across the countries in which we operate. Respecting
human rights and working conditions in the supply chain is ultimately our suppliers’
responsibility and we would like governments to play the lead role in enforcing
compliance with laws. As customers, however, we have an active role to play in
supplier development.
Since we began work with our suppliers to ensure alignment with our Policy Letter 24:
Code of Human Rights, Basic Working Conditions and Corporate Responsibility, our
approach has emphasized building capability throughout the supply chain to manage
human rights and working conditions effectively. Our primary focus has been on
training and education regarding human rights and working conditions issues and the
associated management systems.
Our long-term vision is for our industry as a whole to work together to ensure that high
expectations surrounding human rights and working conditions are met throughout
the supply chain. We began promoting cross-industry collaboration in North America
and have extended these efforts to include global manufacturers. Our view is that all
participants in the automotive supply chain – from the original equipment
manufacturers (OEMs) such as Ford, to the suppliers themselves, to the government
agencies that set and enforce the regulations governing operations – must be
involved to make these efforts sustainable in the long run. Such collective action will
not only minimize costs and increase efficiency for OEMs and suppliers alike, but will
lead to better results than if individual companies take steps in isolation.
Home Supply Chain Human Rights in the Supply Chain: Ford’s Approach
Ford Around the
World
Human Rights in the Supply Chain: Ford’s Approach
We also use third-party assessments of individual supplier factories to verify
performance and progress. Our assessments are announced and coordinated with
the supplier and Ford business owners. We do not typically conduct unannounced
audits, as the intent of our program is to work collaboratively with our suppliers to
improve their operations.
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Supply Chain
Overview
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Building Supplier Capability through Localized Training and
Collaboration
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the
Supply Chain: Ford’s
Approach
Building Supplier
Capability through
Localized Training and
Collaboration
Assessing Suppliers
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
The primary focus of our work on human rights and working conditions in
our supply chain is building capability among our suppliers to responsibly
manage working conditions. We began by developing a training curriculum
for Ford suppliers in high-priority countries and surrounding areas. (See
Working Conditions Program Focus Countries box below.) Initially, we
based the trainings on Ford’s own Code of Basic Working Conditions and
implemented them ourselves at our supplier facilities.
Related links
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Data: Working Conditions Training and
Assessment Status for Supply Chain
External Websites
AIAG
CSR Europe
We recognized from the outset, however, that a joint effort with other automakers
would reach a greater number of suppliers more efficiently – as many of those
suppliers are shared across multiple automakers. This collaboration allows OEMs to
be more successful in embedding a comprehensive approach to address working
conditions throughout the automotive supply chain. In 2005, to formalize the
approach, we initiated a work group within the Automotive Industry Action Group
(AIAG) and recruited other automakers in North America, Asia and Europe to
participate.
We have since worked with other automakers through the AIAG to develop a set of
guidance statements that establish a shared industry voice on key working conditions
issues and a training program for industry suppliers. Initially the industry guidance
statements and trainings covered human rights and working conditions issues such
as child labor, forced labor, freedom of association, harassment and discrimination,
health and safety, wages and benefits, and working hours. We have since expanded
the training topics to include business ethics and environmental responsibility.
AIAG and CSR Europe recently aligned on a common set of guiding principles to
enhance sustainability performance in the supply chain. Through the member
companies of both AIAG and CSR, 14 automakers (including Ford) have aligned to
the common principles. This collaboration provides a common voice on these
important issues among multiple OEMs across regions. For more information on
these common principles please see: AIAG Corporate Responsibility Guidance
Statements and CSR Europe Guiding Principles.
Supplier Training Program
Most of our supplier training is now implemented through the AIAG or CSR in
conjunction with other automakers. However, we continue to supplement AIAG- and
CSR-led trainings done in conjunction with other automakers with Ford-specific
workshops as needed.
Where Trainings Occur
Beginning in 2007, the sponsoring OEMs launched joint factory-level training
workshops in China and Mexico. We have added locations since that time. To date,
the expanded trainings have been implemented in Argentina, Brazil, China, India,
Mexico, Romania, Russia, Thailand, Turkey and Venezuela.
Locations for trainings are chosen through discussion and agreement by the AIAG or
CSR member companies. The launch of each series of in-country trainings involves
participation by OEM representatives and Tier 1 suppliers as well as local industry
associations and government support where possible. At Ford, we develop our
recommendations for training locations with a focus on the 21 countries we have
identified as having higher risks of substandard human rights and working conditions
(see Human Rights and Working Conditions Program Focus Countries box below).
Among those countries, we prioritize our recommendations for training locations
based on production and sourcing trends, sales trends and relative perceived risk
based on the input of human rights groups, other companies’ experience and other
geopolitical analysis. We periodically review our list of priority countries in
comparison with our global sourcing footprint. We are reviewing these countries
again in 2014.
What Training Sessions Include
Training sessions are customized to align with the unique laws, customs, cultures and
needs of each location. Generally, the following human rights, working conditions and
environmental responsibility issues are addressed:
Harassment and discrimination
Health and safety
Wages and benefits
Working hours
Child labor
Forced labor
Freedom of association
Key areas of environmental responsibility, including energy and greenhouse gas
emissions, waste, regulatory requirements, environmental testing, and
employee, subcontractor and supplier training
Environmental management systems and continuous improvement
Environmental performance of products
Training workshops emphasize how these topics are covered in local legal standards,
in the industry guidance developed by participating automotive OEMs, and in
international best practices. Both the industry guidance and international best
practices shared in the training sessions may exceed local laws. The trainings also
include strategies for developing management systems to ensure compliance in each
topic area. The sessions address the business benefits of promoting social and
environmental responsibility, including protecting and enhancing brand reputation,
improving quality and productivity, and avoiding costs associated with employee
turnover, absenteeism, injury and illness.
The training sessions are generally day-long interactive workshops facilitated by
qualified trainers and involving multiple automotive suppliers. Training sessions are
structured to provide participants with a solid understanding of customer
expectations, local law, best practices and sustainability management systems.
Training sessions generally target managers from the human resources, health and
safety, and legal departments of participating companies. The sessions use a “trainthe-trainer” approach to expand the scope and impact of the training. Participating
suppliers are required to cascade the training materials to management and all
personnel within their own company as well as to their direct suppliers. Ford requires
confirmation that the training information was cascaded to the entire factory
population and suppliers within four months of the training session.
In 2010, the automakers collaborating at the AIAG launched an online training
program on supply chain working conditions and responsible procurement targeted at
purchasing and supply chain management professionals. This Web-based training is
offered free of charge to suppliers of the five OEMs participating in the AIAG training
program. The training has also been deployed internally at a number of the
sponsoring OEMs for their own global purchasing and supply chain staffs.
2013 Trainings Completed
In 2013, we held joint industry trainings through AIAG in Brazil, Mexico, South Africa
and Turkey. We also held trainings in Romania in conjunction with CSR Europe.
More than 230 Ford suppliers attended these classroom sessions. These trainings
included both in-person classroom training sessions and e-learning trainings.
To date, we have conducted approximately 145 training sessions globally, attended
by nearly 2,100 supplier companies. (This figure includes dedicated Ford supplier
training sessions conducted with the AIAG as well as industry training sessions in
which Ford participated along with the AIAG and other automakers.) Because
attendees are required to subsequently cascade the training and expectations to the
entire factory population and suppliers, these trainings indirectly reach even more
companies and individuals. Through this cascading process, the training of suppliers
globally since the inception of the program has impacted more than 2,900 supplier
representatives, who in turn have cascaded the training information to nearly 25,000
supplier managers and more than 485,000 individual workers as well as over
100,000 sub-tier supplier companies .
Suppliers trained in 2013 have now moved on to the process of self-assessing their
facilities for compliance with local law and Ford expectations and communicating
expectations to their own workers and their suppliers.
In 2014 we plan to conduct additional supplier training sessions in conjunction with
either AIAG or CSR in Brazil, China, India, Mexico, Russia and Turkey. Where
possible, these courses will be open to any interested company; thus Tier 1 suppliers
will have the option of asking their own suppliers to attend. The intent is, once again,
to increase the scope of impact of the training sessions and push human rights and
working conditions expectations further down the supply chain.
Next Steps in Industry Training
As the AIAG initiatives develop and mature, Ford will maintain a leadership position in
our work with the supply chain. We will continue to conduct our own training
programs in countries not covered by AIAG programs. We will also seek further
opportunities to strategically leverage our audit data and training processes to
enhance our overall approach to human rights, working conditions and environmental
responsibility in the automotive supply chain.
In 2014, we expanded our training program to include non-production suppliers. We
are currently piloting training non-production suppliers and assessing if the
production training process requires any modifications to meet the needs of nonproduction suppliers.
Human Rights and Working Conditions Program Focus Countries
Americas
Argentina, Brazil, Colombia, Dominican Republic, Honduras, Mexico, Nicaragua
and Venezuela
Asia
China, India, Malaysia, the Philippines, South Korea, Taiwan, Thailand and
Vietnam
Europe, Middle East and Africa
Morocco, Romania, Russia, South Africa and Turkey
Home Supply Chain Human Rights in the Supply Chain Building Supplier Capability through Localized Training and Collaboration
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SUSTAINABILITY REPORT 2013/14
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Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the
Supply Chain: Ford’s
Approach
Building Supplier
Capability through
Localized Training and
Collaboration
Assessing Suppliers
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
People
Ford Around the
World
Assessing Suppliers
Since 2003, we have conducted more than 900 third-party audits of
existing and prospective Tier 1 suppliers in 21 countries on issues relating
to ethics, human rights and working conditions. The audits provide
feedback to Ford and suppliers about how well suppliers are meeting legal
requirements and Ford’s expectations. The audits also provide insight into
the effectiveness of our training programs. The audits consist of a detailed
questionnaire, a document review, factory visits, and management and
employee interviews, and are conducted by external, qualified social
auditors. We have set a goal to expand audits to at least 25 percent of our
production suppliers for high-priority countries in each of our major
operating regions.
In 2013, we conducted audits focusing on our 21 target countries. The findings from
the 2013 audits were generally consistent with those we had previously conducted.
We have analyzed the data from our audits and identified the following most
prevalent audit issues in all regions:
Emergency preparedness and response
Working hours
Occupational safety
Data
Voice: Kelly Katynski
Supply Chain
Identification of these issues will allow us to expand and tailor our efforts to address
the issues that are most prevalent in our supply base.
The findings from Ford’s 2013 supplier audits included:
No evidence of forced labor or physical disciplinary abuse
In some cases, a lack of appropriate timekeeping systems, and thus a failure to
pay correct overtime wages
In some cases, a failure to pay the correct local minimum wage or overtime
Working hours violations related to overtime and, in some instances, lack of a
required day off. In some cases, this overtime is a chronic issue resulting from
poor capacity planning, but more often it occurs periodically during peak
production periods.
Some health and safety issues including inadequate emergency systems
Various emergency preparedness issues including inadequate emergency
systems and failure to conduct required fire drills
Some occupational safety issues including inconsistent use of personal
protective equipment and inadequate lighting
A general need to clearly and define policy on harassment and discrimination
A general need to clearly define policies on gift giving and accepting kickbacks,
bribes, commissions etc. in some locations
Limited cases of restricted workers doing hazardous work
In some cases, limited or restricted access to appropriate documentation
regarding subcontracted labor and privacy policies
Freedom of association has been difficult to verify. While all assessed suppliers have
either union representatives or a grievance process, there may be issues we have
not been able to identify through our assessment process.
Another common finding is that suppliers often lack fully developed management
systems – including continual improvement processes – to support compliance over
time. This finding has validated our training approach, which continues to emphasize
management systems at both the corporate and factory levels.
Related links
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Data: Working Conditions Training and
Assessment Status for Supply Chain
If any issues are identified during an audit, suppliers are required to complete
corrective action plans, which Ford reviews and approves. The corrective action
plans outline how a supplier will resolve the issues and include clear responsibility
and timelines for completion. Assessments cannot be considered “closed” until any
violations of local laws and regulations are resolved and until the supplier has
responded in writing with an action plan for improving management systems and
policies to avoid future issues. We return to the facility within 12 to 24 months as
required to confirm resolution of the issues. Suppliers who continue to be out of
compliance with Ford expectations and/or local laws are at risk of being removed
from Ford’s supply base.
The audit tool that Ford uses with Tier 1 suppliers has been an important means for
furthering our understanding of both the issues and the root causes for
noncompliance. If issues are identified or allegations made of a sub-tier supplier,
Ford makes our assessment tool and guidance available to our responsible Tier 1
supplier. In this way, we hope to affect positive change more broadly and enable our
suppliers to effectively manage their supply base.
In 2014, we will expand our audits to non-production suppliers. We are initially piloting
the audit process with non-production suppliers to understand if we need to modify
the process for the unique needs of non-production companies.
We constantly monitor approaches developed by other organizations and industries in
order to incorporate what they have learned into our approach. We will continue to
work with direct suppliers to help create ownership of human rights and working
conditions within those supplier organizations. Clear, consistent communication and
further business integration of processes that support responsible working conditions
throughout the supply chain will be a key component of our continued work.
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Chain: Ford’s Approach
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Environment
Water
Vehicle Safety
Supply Chain
Sustainable Raw Materials
As automobiles incorporate more advanced technologies, the material
content of vehicles becomes more varied. Ford has a long history of
seeking to use sustainable materials in our products and source from
suppliers that demonstrate sustainable business practices, including
respect for human rights and the environment. Although the majority of
what we buy is parts and assemblies used directly in vehicles, there is a
need to take a closer look at the farthest reaches of the supply chain,
including raw material extraction.
Sustainable Raw Materials
Conflict Minerals
Forced Labor and Human
Trafficking in Supply
Chains
Rare Earth Elements
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
The extraction of raw materials can have significant social and economic impacts,
both positive and negative. Extractive processes for raw materials can create
employment and economic growth, but they also have the potential to disrupt or
displace communities and endanger public health. Raw material extraction may
result in environmental impacts, such as water scarcity, air and water pollution, and
waste generation that must be minimized and mitigated. If the extraction is managed
by unscrupulous operators, workers risk exploitation, and other economic, social and
environmental risks are multiplied. In addition, the concentration of strategic materials
in a limited number of locations can present significant geopolitical risks to
companies all along the supply chain.
Most raw materials are not supplied directly to Ford; rather, they are provided to our
suppliers or our suppliers’ suppliers. On average, raw materials pass through six to
10 suppliers before reaching Ford. This makes tracing the source of raw materials
very challenging. We have analyzed several select raw materials to identify
sustainability risks and opportunities related to extraction, use and end-of-life
treatment.
Overall, our approach to promoting sustainable raw material supply chains includes
the following:
Advancing transparency in our supply chain by working to better understand
the relative material content of our products. We strive to know, where possible,
the original source of the raw materials that reach us through our supply chain,
and to know and influence our direct suppliers’ responsible sourcing policies and
practices.
Engaging with policy makers and global stakeholders. We have been invited
by the U.S. State Department, the International Labour Organization, the United
Nations Global Compact, the Organisation for Economic Co-Operation and
Development and the Interfaith Center for Corporate Responsibility to participate
in forums on eradicating forced labor, child labor, trafficking and other issues that
can result from abuses in the extractive sector.
Collaborating with others in our industry and related industries through the
Automotive Industry Action Group (AIAG), United States Council for Automotive
Research (USCAR) and other forums to promote effective industry-wide
approaches.
Promoting the recycling of materials by maximizing the economic viability of
recycling, where feasible.
Seeking flexibility of supply through the proactive identification of potential
supply and material alternatives. In those instances where the continued use of
a material or supplier is impossible or misaligned with Ford’s stated values, we
will explore the potential of a responsible viable alternate source or material.
Public awareness of the potential and actual risks regarding raw material extraction
has increased, due to investor interest, campaigns by nongovernmental
organizations (NGOs), media coverage and greater access to information. In
addition, there have been growing calls for transparency in raw material supply
chains, in order to inform investors’ evaluations of risk and to help governments and
NGOs monitor and address key issues.
People
Ford Around the
World
Communication is a key aspect of due diligence for responsible sourcing, and we are
continuing to fine-tune all aspects of our communication in this area. Historically, we
have voluntarily shared some information with stakeholders through direct
communications and through this Sustainability Report. We increasingly face
mandates for public disclosure statements, such as those required by the California
Transparency in Supply Chains Act of 2010 and the Dodd-Frank Wall Street Reform
and Consumer Protection Act, Section 1502 (Conflict Minerals). This Sustainability
Report will continue to be our primary means of communication with the general
public and other stakeholders on supply chain sustainability. We also communicate
our positions and requirements directly to our suppliers through our contract terms,
written communications on our expectations, and regular supplier meetings. We
reinforce our positions and expectations in communications between suppliers and
Ford Purchasing and Quality personnel. We also hold training sessions on these
issues at AIAG or CSR industry forums.
Certain raw material issues are of particular concern to Ford, and in this section we
address three areas in more detail:
Conflict minerals
Forced labor and human trafficking in supply chains and the California
Transparency in Supply Chain Act of 2010 (SB657)
Rare earth elements
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Conflict Minerals
Overview
On this page
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Supply Chain Profile
Conflict Minerals Background
This Report
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Our Journey
Definitions
Voice: Kelly Katyinski
Supplier Conflict Minerals Reporting Requirements
External Websites
Human Rights in the Supply
Chain: Ford’s Approach
Conflict Minerals Policy
Our In-Scope Suppliers for 2013
OECD Due Diligence Guidance for
Responsible Supply Chains of Minerals from
Conflict-Affected and High-Risk Areas
Our Metrics for 2013 Calendar Year Reporting
Sustainable Raw Materials
Conflict Minerals
Ford’s 2013 Smelter
List
Forced Labor and Human
Trafficking in Supply
Chains
Rare Earth Elements
Supply Chain Environmental
Management
Conflict Minerals Background
On August 22, 2012, the U.S. Securities and Exchange Commission (SEC) adopted
the final rule to implement reporting and disclosure requirements concerning conflict
minerals, as directed by Section 1502 of the Dodd-Frank Wall Street Reform and
Consumer Protection Act of 2010. The congressional mandate was designed to
further the humanitarian goal of ending violent conflict in the Democratic Republic of
the Congo (DRC) and adjoining countries.
Supplier Diversity
Development
Data
Conflict-Free Sourcing Initiative
Conflict Minerals Industry and Cross-Industry Leadership Efforts
Conflict Minerals Measurable Goals for the Future
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Our Journey
Voice: Kelly Katynski
Our approach to managing conflict minerals compliance is consistent with our supply
chain sustainability approach, and we are working closely with our suppliers to
increase supply chain transparency. We are many layers removed from the smelters
and refiners in our supply base, therefore, we must survey our direct suppliers and
request our suppliers, in turn, to survey their suppliers until the point many layers
down in the supply chain where the smelters or refiners of the 3TG (tantalum, tin,
tungsten, and gold) are known. Once the smelters or refiner are identified and
reported to us, we then work with a cross-industry group called Conflict-Free
Sourcing Initiative (CFSI) to determine if the smelters reported by our supply chain
have been confirmed to be conflict free. In order to be confirmed as conflict free, the
smelters and refiners must pass an independent third-party audit.
Since it is important to develop industry and cross-industry solutions, we work with the
Automotive Industry Action Group (AIAG) to develop tools and processes to help
educate our suppliers. We also participate in the cross-industry smelter outreach
program to encourage smelters to join CFSI. Finally, we are active participants in the
Public Private Alliance (PPA) and Multi-Stakeholder Group (MSG) to develop inregion solutions for certified conflict free minerals. While it may take years to get to
the level of transparency that we desire, we are committed to the journey.
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Definitions
“3TG” means tantalum, tin, tungsten and gold
“Conflict minerals” means gold as well as Columbite-Tantalite (coltan), cassiterite,
wolframite, or their derivatives, which are limited to tantalum, tin and tungsten
“DRC conflict free” means that a product does not contain conflict minerals
necessary to the functionality or production of that product that directly or
indirectly finance or benefit armed groups in the Democratic Republic of the
Congo or an adjoining country
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Supplier Conflict Minerals Reporting Requirements
Starting in May 2014, and annually thereafter, Ford is required to comply with the
SEC’s conflict minerals reporting requirements, including filing a specialized
disclosure report (Form SD) and conflict mineral report with the SEC that describes
our due diligence efforts. All suppliers globally that provide parts contained in Ford
vehicles, service parts, or other parts sold by Ford are required to support this effort.
Specifically, suppliers are required to complete an annual Conflict-Minerals Reporting
Template (CMRT) to identify whether products they manufacture or contract to
manufacture for Ford (including, for these purposes, all of our subsidiaries and joint
ventures that produce Ford-badged vehicles) contain any conflict minerals necessary
to the functionality or production of their products. If any conflict minerals are
contained in any product supplied to Ford, the supplier is required to report the
names of the smelters or refiners used to process the minerals. We assess the status
of the smelters and refiners in our supply chain utilizing the audit information
available through CFSI.
When reporting, we encourage our suppliers to use the Organization for Economic
Co-operation and Development (OECD) Due Diligence Guidance for Responsible
Supply Chains of Minerals from Conflict-Affected and High-Risk Areas to conduct
due diligence on the chain of custody of the conflict minerals provided to Ford.
Reference the OECD website for the current OECD Due Diligence Guidance
document.
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Conflict Minerals Policy
Suppliers are expected to comply with Ford’s Conflict Minerals policy.
Conflict Minerals Policy
To the extent tin, tungsten, tantalum, and gold are contained in our products, it is
Ford’s goal to use DRC conflict free minerals while continuing to support responsible
in-region mineral sourcing from the Democratic Republic of the Congo and adjoining
countries. As defined in Rule 13p-1 of the Securities Exchange Act of 1934 (the
“Rule”), “DRC conflict free” means that a product does not contain conflict minerals
necessary to the functionality or production of that product that directly or indirectly
finance or benefit armed groups in the Democratic Republic of the Congo or an
adjoining country.
Our suppliers are expected to conduct due diligence to understand the source of the
conflict minerals used in Ford products, source responsibly, and not knowingly
provide products containing minerals that contribute to conflict as described in the
Rule. Suppliers are required to comply with Ford’s annual conflict minerals reporting
requirements and are encouraged to use validated DRC conflict free smelters and
refiners for procurement of tin, tungsten, tantalum, and gold contained in Ford
products.
The information provided by our
suppliers is used to conduct our due
diligence including assessing reports for
completeness and consistency. We
compare the smelter list provided by our
suppliers with the Conflict-Free
Sourcing Initiative (CFSI) list of
compliant smelters to determine which
smelters are DRC conflict free.
Information provided by our suppliers is
used in the development of our SEC
filing documents.
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Our In-Scope Suppliers for 2013
In designing our Reasonable Country of Origin Inquiry (“RCOI”), we have focused on
direct suppliers in either of the following two categories (“in-scope suppliers”):
1. Suppliers of components or parts to our assembly plants if such suppliers have
reported in the International Material Data System (“IMDS”) that their
components or parts contain 3TG; or
2. Suppliers that in the aggregate represent the top 80 percent of our expenditures
for direct components and parts.
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Our Metrics for 2013 Calendar Year Reporting
In-Scope Supplier Response Statistics
Goal:
100%
Supplier Response Rate
*Conflict free is a combination of suppliers providing parts without 3TG and suppliers providing parts with 3TG sourced responsibly
Base Part Number Status from In-Scope Suppliers*
In 2013, less than 1% of parts
containing 3TG are from
suppliers that exclusively use
CFSI- compliant smelters.
*Part information based on supplier information reported in IMDS
**Conflict free is a combination of parts without 3TG and parts using conflict free 3TG sourced responsibly
Smelter Details
Ford’s supply chain includes 189 identified smelters based on supplier-submitted
reports for calendar year 2013 (as of April 9, 2014).
Ford’s 2013 Smelter List
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Conflict Minerals Industry and Cross-Industry Leadership Efforts
We have led the development and sharing of best practices on key supplier issues
within our industry and other industries. For example, we have sought membership
and leadership roles at relevant conflict minerals working groups and organizations.
Some of these memberships and leadership positions include:
AIAG – Ford is an active participant in the Automotive Industry Action Group
(AIAG), leading efforts to develop processes and tools to educate suppliers and
improve reporting consistency.
CFSI – We are an active member of the Conflict-Free Sourcing Initiative (CFSI),
participating in cross-industry smelter outreach efforts to identify true smelters
and encourage smelter participation in the audit program.
MSG – Ford participates in Multi-Stakeholder Group (MSG) efforts to develop
actions that can lead to improvement in the Congo and that can contribute to the
development of efficient solutions to obtain conflict free materials from the
Congo.
PPA – Ford actively serves on the Governance Committee of the Public Private
Alliance (PPA) to contribute to the development of in-region solutions for certified
conflict free minerals.
IMDS – We request our suppliers to expose the use of 3TG fully when reporting
product content in the International Material Data System (IMDS). We encourage
other companies to adapt an aligned approach to IMDS reporting expectations.
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Conflict Minerals Measurable Goals for the Future
As we continue on our conflict minerals journey, we have set the following
measurable goals for the future:
100 Percent response rate from in-scope suppliers for annual reporting
Year-over-year improvement in the percent of suppliers providing smelter lists
Year-over-year improvement in the percent of suppliers using CFSI compliant
conflict free smelters
Participate in CFSI Smelter Outreach efforts to identify true smelters and
encourage smelters to participate in the CFSI audit process
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Environment
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Ford’s 2013 Smelter List
Ford’s supply chain includes 189 identified smelters based on suppliersubmitted reports for calendar year 2013 (as of April 9, 2014)1,2.
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Metal
Smelter Name
Smelter ID
GOLD
Aida Chemical Industries Co. Ltd.
CID000019
Human Rights in the Supply
Chain: Ford’s Approach
GOLD
Allgemeine Gold-und Silberscheideanstalt A.G.
CID000035
GOLD
Almalyk Mining and Metallurgical Complex (AMMC)
CID000041
GOLD
AngloGold Ashanti Córrego do Sítio Minerção
CID000058
GOLD
Argor-Heraeus SA
CID000077
GOLD
Asahi Pretec Corporation
CID000082
GOLD
Asaka Riken Co Ltd
CID000090
GOLD
Atasay Kuyumculuk Sanayi Ve Ticaret A.S.
CID000103
GOLD
Aurubis AG
CID000113
GOLD
Bangko Sentral ng Pilipinas (Central Bank of the Philippines)
CID000128
GOLD
Bauer Walser AG
CID000141
Sustainable Raw Materials
Conflict Minerals
Ford’s 2013 Smelter
List
Forced Labor and Human
Trafficking in Supply
Chains
Rare Earth Elements
Supply Chain Environmental
Management
GOLD
Boliden AB
CID000157
Supplier Diversity
Development
GOLD
Caridad
CID000180
Data
GOLD
CCR Refinery – Glencore Canada Corporation
CID000185
GOLD
Cendres & Métaux SA
CID000189
GOLD
Chimet S.p.A.
CID000233
GOLD
China National Gold Group Corporation
CID000242
GOLD
Chugai Mining
CID000264
GOLD
Colt Refining
CID000288
GOLD
Daejin Indus Co. Ltd
CID000328
GOLD
DaeryongENC
CID000333
GOLD
Daye Non-Ferrous Metals Mining Ltd.
CID000343
GOLD
Do Sung Corporation
CID000359
GOLD
Doduco
CID000362
GOLD
Dowa
CID000401
GOLD
FSE Novosibirsk Refinery
CID000493
GOLD
Guangdong Jinding Gold Limited
CID002312
GOLD
Heimerle + Meule GmbH
CID000694
GOLD
Heraeus Ltd. Hong Kong
CID000707
GOLD
Heraeus Precious Metals GmbH & Co. KG
CID000711
GOLD
Hunan Chenzhou Mining Industry Group
CID000767
GOLD
Hwasung CJ Co. Ltd
CID000778
GOLD
Inner Mongolia Qiankun Gold and Silver Refinery Share Company
Limited
CID000801
GOLD
Ishifuku Metal Industry Co., Ltd.
CID000807
GOLD
Istanbul Gold Refinery
CID000814
GOLD
Japan Mint
CID000823
GOLD
Jiangxi Copper Company Limited
CID000855
Voice: Kelly Katynski
Supply Chain
People
Ford Around the
World
GOLD
Johnson Matthey Inc
CID000920
GOLD
Johnson Matthey Ltd
CID000924
GOLD
JSC Ekaterinburg Non-Ferrous Metal Processing Plant
CID000927
GOLD
JSC Uralectromed
CID000929
GOLD
JX Nippon Mining & Metals Co., Ltd.
CID000937
GOLD
Kazzinc Ltd
CID000957
GOLD
Kennecott Utah Copper LLC
CID000969
GOLD
Kojima Chemicals Co., Ltd
CID000981
GOLD
Korea Metal Co. Ltd
CID000988
GOLD
Kyrgyzaltyn JSC
CID001029
GOLD
L’ azurde Company For Jewelry
CID001032
GOLD
Lingbao Jinyuan Tonghui Refinery Co. Ltd.
CID001058
GOLD
LS-NIKKO Copper Inc.
CID001078
GOLD
Luoyang Zijin Yinhui Metal Smelt Co Ltd
CID001093
GOLD
Materion
CID001113
GOLD
Matsuda Sangyo Co., Ltd.
CID001119
GOLD
Metalor Technologies (Hong Kong) Ltd
CID001149
GOLD
Metalor Technologies (Singapore) Pte. Ltd.
CID001152
GOLD
Metalor Technologies SA
CID001153
GOLD
Metalor USA Refining Corporation
CID001157
GOLD
Met-Mex Peñoles, S.A.
CID001161
GOLD
Mitsubishi Materials Corporation
CID001188
GOLD
Mitsui Mining and Smelting Co., Ltd.
CID001193
GOLD
Moscow Special Alloys Processing Plant
CID001204
GOLD
Nadir Metal Rafineri San. Ve Tic. A.Ş.
CID001220
GOLD
Navoi Mining and Metallurgical Combinat
CID001236
GOLD
Nihon Material Co. LTD
CID001259
GOLD
Ohio Precious Metals, LLC
CID001322
GOLD
OJSC “The Gulidov Krasnoyarsk Non-Ferrous Metals Plant” (OJSC
Krastvetmet)
CID001326
GOLD
OJSC Kolyma Refinery
CID001328
GOLD
PAMP SA
CID001352
GOLD
Prioksky Plant of Non-Ferrous Metals
CID001386
GOLD
PT Aneka Tambang (Persero) Tbk
CID001397
GOLD
PX Précinox SA
CID001498
GOLD
Rand Refinery (Pty) Ltd
CID001512
GOLD
Royal Canadian Mint
CID001534
GOLD
Sabin Metal Corp.
CID001546
GOLD
SAMWON METALS Corp.
CID001562
GOLD
Schone Edelmetaal
CID001573
GOLD
SEMPSA Joyería Platería SA
CID001585
GOLD
Shandong Zhaojin Gold & Silver Refinery Co. Ltd
CID001622
GOLD
So Accurate Group, Inc.
CID001754
GOLD
SOE Shyolkovsky Factory of Secondary Precious Metals
CID001756
GOLD
Solar Applied Materials Technology Corp.
CID001761
GOLD
Sumitomo Metal Mining Co., Ltd.
CID001798
GOLD
Tanaka Kikinzoku Kogyo K.K.
CID001875
GOLD
The Great Wall Gold and Silver Refinery of China
CID001909
GOLD
The Refinery of Shandong Gold Mining Co. Ltd
CID001916
GOLD
Tokuriki Honten Co., Ltd
CID001938
GOLD
Tongling nonferrous Metals Group Co.,Ltd
CID001947
GOLD
Torecom
CID001955
GOLD
Umicore Brasil Ltda
CID001977
GOLD
Umicore SA Business Unit Precious Metals Refining
CID001980
GOLD
United Precious Metal Refining, Inc.
CID001993
GOLD
Valcambi SA
CID002003
GOLD
Western Australian Mint trading as The Perth Mint
CID002030
GOLD
YAMAMOTO PRECIOUS METAL CO., LTD.
CID002100
GOLD
Yokohama Metal Co Ltd
CID002129
GOLD
Yunnan Copper Industry Co Ltd
CID000197
GOLD
Zhongyuan Gold Smelter of Zhongjin Gold Corporation
CID002224
GOLD
Zijin Mining Group Co. Ltd
CID002243
TANTALUM
Changsha South Tantalum Niobium Co., Ltd.
CID000211
TANTALUM
Conghua Tantalum and Niobium Smeltry
CID000291
TANTALUM
Duoluoshan
CID000410
TANTALUM
Exotech Inc.
CID000456
TANTALUM
F&X Electro-Materials Ltd.
CID000460
TANTALUM
Global Advanced Metals
CID000564
TANTALUM
H.C. Starck Group
CID000654
TANTALUM
Hi-Temp
CID000731
TANTALUM
JiuJiang JinXin Nonferrous Metals Co., Ltd.
CID000914
TANTALUM
Jiujiang Tanbre Co., Ltd.
CID000917
TANTALUM
Kemet Blue Powder
CID000963
TANTALUM
King-Tan Tantalum Industry Ltd
CID000973
TANTALUM
Metallurgical Products India (Pvt.) Ltd.
CID001163
TANTALUM
Mineração Taboca S.A.
CID001175
TANTALUM
Mitsui Mining & Smelting
CID001192
TANTALUM
Ningxia Orient Tantalum Industry Co., Ltd.
CID001277
TANTALUM
Plansee
CID001368
TANTALUM
RFH Tantalum Smeltry Co., Ltd
CID001522
TANTALUM
Solikamsk Metal Works
CID001769
TANTALUM
Taki Chemicals
CID001869
TANTALUM
Tantalite Resources
CID001879
TANTALUM
Telex
CID001891
TANTALUM
Ulba
CID001969
TANTALUM
Zhuzhou Cement Carbide
CID002232
TIN
Alpha
CID000292
TIN
China Rare Metal Materials Company
CID000244
TIN
CNMC (Guangxi) PGMA Co. Ltd.
CID000278
TIN
Cooper Santa
CID000295
TIN
CV Serumpun Sebalai
CID000313
TIN
CV United Smelting
CID000315
TIN
EM Vinto
CID000438
TIN
Estanho de Rondônia S.A.
CID000448
TIN
Fenix Metals
CID000468
TIN
Gejiu Non-Ferrous Metal Processing Co. Ltd.
CID000538
TIN
Gejiu Zi-Li
CID000555
TIN
Huichang Jinshunda Tin Co. Ltd
CID000760
TIN
Jiangxi Nanshan
CID000864
TIN
Kai Unita Trade Limited Liability Company
CID000942
TIN
Linwu Xianggui Smelter Co
CID001063
TIN
Liuzhou China Tin
CID001070
TIN
Malaysia Smelting Corporation (MSC)
CID001105
TIN
Metallo Chimique
CID001143
TIN
Mineração Taboca S.A.
CID001173
TIN
Minmetals Ganzhou Tin Co. Ltd.
CID001179
TIN
Minsur
CID001182
TIN
Mitsubishi Materials Corporation
CID001191
TIN
Novosibirsk Integrated Tin Works
CID001305
TIN
O.M. Manufacturing (Thailand) Co., Ltd.
CID001314
TIN
OMSA
CID001337
TIN
PT Artha Cipta Langgeng
CID001399
TIN
PT Babel Inti Perkasa
CID001402
TIN
PT Bangka Putra Karya
CID001412
TIN
PT Bangka Tin Industry
CID001419
TIN
PT Belitung Industri Sejahtera
CID001421
TIN
PT Bukit Timah
CID001428
TIN
PT DS Jaya Abadi
CID001434
TIN
PT Eunindo Usaha Mandiri
CID001438
TIN
PT Karimun Mining
CID001448
TIN
PT Mitra Stania Prima
CID001453
TIN
PT Prima Timah Utama
CID001458
TIN
PT REFINED BANGKA TIN
CID001460
TIN
PT Sariwiguna Binasentosa
CID001463
TIN
PT Stanindo Inti Perkasa
CID001468
TIN
PT Tambang Timah
CID001477
TIN
PT Timah
CID001482
TIN
PT Tinindo Inter Nusa
CID001490
TIN
Rui Da Hung
CID001539
TIN
Soft Metais, Ltda.
CID001758
TIN
Thaisarco
CID001898
TIN
White Solder Metalurgia e Mineração Ltda.
CID002036
TIN
Yunnan Chengfeng Non-ferrous Metals Co.,Ltd.
CID002158
TIN
Yunnan Tin Company, Ltd.
CID002180
TUNGSTEN
A.L.M.T. Corp.
CID000004
TUNGSTEN
Chongyi Zhangyuan Tungsten Co Ltd
CID000258
TUNGSTEN
Dayu Weiliang Tungsten Co., Ltd.
CID000345
TUNGSTEN
Fujian Jinxin Tungsten Co., Ltd.
CID000499
TUNGSTEN
Ganzhou Huaxing Tungsten Products Co., Ltd.
CID000875
TUNGSTEN
Ganzhou Non-ferrous Metals Smelting Co., Ltd.
CID000868
TUNGSTEN
Global Tungsten & Powders Corp.
CID000568
TUNGSTEN
Guangdong Xianglu Tungsten Industry Co., Ltd.
CID000218
TUNGSTEN
HC Starck GmbH
CID000683
TUNGSTEN
Hunan Chenzhou Mining Group Co
CID000766
TUNGSTEN
Hunan Chun-Chang Nonferrous Smelting & Concentrating Co., Ltd.
CID000769
TUNGSTEN
Japan New Metals Co Ltd
CID000825
TUNGSTEN
Kennametal Fallon
CID000966
TUNGSTEN
Kennametal Huntsville
CID000105
TUNGSTEN
Tejing (Vietnam) Tungsten Co., Ltd.
CID001889
TUNGSTEN
Wolfram Bergbau und Hütten AG
CID002044
TUNGSTEN
Wolfram Company CJSC
CID002047
TUNGSTEN
Xiamen Tungsten Co., Ltd
CID002082
TUNGSTEN
Zhuzhou Cemented Carbide Group Co Ltd
CID002236
1. Smelter information based on recognized smelters or refiners with a Conflict-Free Sourcing
Initiative (CFSI) assigned identification number. All CFSI information referenced is current as of
April 9, 2014.
2. Specific smelters and refiners providing materials that end up in our products cannot be
identified with certainty due to suppliers’ company-level reporting. Our metrics reflect CFSIcompliant smelter and refiner information reported to us by our suppliers.
Home Supply Chain Sustainable Raw Materials Conflict Minerals Ford’s 2013 Smelter List
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Conflict Minerals
Forced Labor and
Human Trafficking in
Supply Chains
Rare Earth Elements
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Forced Labor and Human Trafficking in Supply Chains
In the automotive industry, it is difficult to assure that the extraction and
original production of raw materials is done responsibly, because these
processes occur so far up our supply chain and, therefore, are far outside
of Ford’s direct control. Nonetheless, we are actively engaging with our
industry, stakeholders and direct suppliers to address the risk of human
rights abuses, including forced labor and human trafficking, deep in our
supply chain.
A range of products and materials sourced from specific geographies have been
identified and described by the U.S. Department of Labor as posing potential human
rights concerns. Included on this list is charcoal from Brazil, which can be used to
make pig iron, a key ingredient in steel production.
We take a proactive approach to addressing human rights concerns associated with
these materials. Our response to the discovery that charcoal made with slave labor
had entered our supply chain provides an example of how seriously we take this
issue. It also exemplifies our approach to addressing the issue.
In 2006, Ford discovered that charcoal produced in Brazil with the use of slave labor
had found its way into our supply chain through our purchase of pig iron. When we
learned of the situation, we immediately stopped sourcing from the site that was
identified in the investigation, but we continued dialogue with the supplier and helped
them to develop management systems until such time as the supplier could ensure it
was not supporting forced labor in the supply chain for pig iron. We then identified all
potential points of entry for pig iron in the Ford value chain and engaged with all
relevant suppliers, seeking assurances from them that forced labor was not
employed anywhere in their value chain. This included an intensive mapping of five
to six tiers of suppliers (including importers, exporters and trading companies) (see
pig iron supply chain illustration below). We also requested additional detail regarding
our Tier 1 suppliers’ systems for safeguarding human rights throughout their
operations, including procurement. We continue to remain vigilant on this and other
potential opportunities for slave labor or human trafficking to occur in our supply
chain.
In addition to working with our suppliers to ensure responsible procurement of this
material, we also work with the U.S. State Department, the International Labour
Organization and the governing committee of the Brazil’s National Pact to Eradicate
Slave Labour to seek multilateral solutions that will help to validate information and
improve transparency. Ultimately, we hope to enable responsible purchasing
decisions throughout the supply chain.
Pig Iron Producers
Ford Around the
World
California’s Transparency in Supply Chains Law
Beginning in 2012, many companies manufacturing or selling products in the state of
California are required to disclose their efforts (if any) to address the issue of forced
labor and human trafficking, per the California Transparency in Supply Chains Act of
2010 (SB 657). This law was designed to increase the amount of information made
available by companies, thereby allowing consumers to make better, more informed
choices regarding the products they buy and the companies they choose to support.
Forced labor and human trafficking can take many forms, including child labor. Our
Policy Letter 24: Code of Human Rights, Basic Working Conditions and Corporate
Responsibility, makes it clear that we will not tolerate forced labor or child labor in our
operations and we conduct internal audits of our manufacturing locations to ensure
compliance We have instituted a number of actions to safeguard against human
rights abuses, including forced labor in our supply chain. For example:
We regularly assess risk related to human trafficking and forced labor
associated with our supply base. Our preliminary assessment is based upon
geography, the commodity purchased, the level of manual labor required for
part/assembly production, the supplier’s ownership structure, supplier quality
performance and the nature of the business transaction. This risk assessment is
performed by Ford with input from external stakeholders.
Our Global Terms and Conditions forbid the use of forced labor, child labor
and physically abusive disciplinary practices. Our definition of forced labor is
inclusive of trafficking, and this was made explicit in the 2012 revisions to our
Policy Letter 24: Code of Human Rights, Basic Working Conditions and
Corporate Responsibility. Ford’s purchase orders require suppliers to certify
compliance with our prohibition of forced labor, child labor and physical
disciplinary abuse as part of our Global Terms and Conditions that govern the
purchase by Ford of goods and services from suppliers. We reserve the right to
terminate our relationship with a supplier if issues of noncompliance with our
policies are discovered and/or noncompliance is not addressed in a timely
manner.
We conduct training and capability building.
We regularly conduct internal training on our Policy Letter 24: Code of Human
Rights, Basic Working Conditions and Corporate Responsibility with our
Global Purchasing staff, including management and supplier quality teams.
Additional training is conducted regarding our Supply Chain Sustainability
Program, including coverage of the Code and our Global Working Conditions
Program, emphasizing the role of our buyers and supplier quality engineers
in responsible decision making.
Ford requires suppliers in high-risk markets to attend training that increases
awareness of Ford’s requirements and legal requirements, including those
related to forced labor and child labor. The training enables management
systems that will ensure compliance over time. We conduct this training at
Ford where necessary but increasingly with other automakers in the industry
through the Automotive Industry Action Group (AIAG) or CSR Europe.
Ford and other automakers at the AIAG have funded and created a training
for buyers and supply chain managers on supply chain sustainability. This
training addresses issues including supply chain risk assessments, policy
and supplier contract development and other actions that can be taken to
ensure that forced labor and child labor do not enter the automotive supply
chain.
We regularly conduct audits of at-risk Tier 1 supplier factories to monitor
compliance with Ford expectations and legal requirements. These audits
are independent and announced. We choose which facilities to audit based upon
our risk assessment as described above. Following audits, suppliers are
required to complete corrective action plans, which Ford reviews and approves.
The corrective action plans outline how a supplier will resolve issues uncovered
in audits and include clear responsibility and timelines for completion. We
continue to regularly work with the supplier to resolve the identified issues – and,
depending on the severity of the issue identified, we will return to the facility
within 12 months to confirm resolution. Our supply chain work has demonstrated
to us that the risk for issues such as forced labor and child labor (as well as
other human rights and working conditions issues) are relatively low for Tier 1
suppliers. The risk increases, however, the further down the tiers of suppliers
toward the source of the raw materials. Ford does not have visibility or direct
access to these suppliers for the purpose of verification, and thus we work with
our Tier 1 suppliers as well as other industries, non-governmental organizations
(NGOs) and governments to explore the options for appropriate validation
systems.
Home Supply Chain Sustainable Raw Materials Forced Labor and Human Trafficking in Supply Chains
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SUSTAINABILITY REPORT 2013/14
Year in Review
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Overview
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Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Conflict Minerals
Forced Labor and Human
Trafficking in Supply
Chains
Rare Earth Elements
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Rare Earth Elements
“Rare earth elements” (REEs) are a set of 17 chemical elements in the
periodic table. Though many of these elements are not actually rare, their
geochemical properties make it difficult to find them in concentrated forms
that can be extracted for use easily or economically. REEs have been
used in conventional internal combustion vehicles for many years in small
quantities. However, electrified vehicles – including hybrids, plug-in
hybrids and full electric vehicles – use larger quantities of REEs in
magnets in their electric motors and in their more complicated battery
systems. As electrified vehicle production increases, the importance of the
supply and production of certain rare earth metals is growing in
importance to automotive companies.
REEs pose both economic and sustainability challenges. The growing demand for
REEs has called into question future supply and material costs. They are also a
concern due to the geographic concentration of supply and environmentally
unsustainable mining practices.
Ford’s Approach to Rare Earth Elements
Ford has taken a proactive approach to understanding and minimizing the issues
associated with REEs in our vehicles. We began by assessing the amount of REEs
in our vehicles and where they occur. This is, in fact, a very challenging task because
REEs are used in small quantities, in a large number of components, and by
suppliers far upstream in the supply chain. We estimate that approximately 0.44 kg of
REEs are used in a typical conventional sedan, with approximately 80 percent of the
rare earth content in magnets. Conventional vehicles primarily use neodymium,
which is used in batteries and magnets, and cerium, which is used mainly in catalytic
converters. Relatively larger amounts of REEs – primarily neodymium and
dysprosium – are used in full hybrid electric vehicles (HEVs). A typical HEV sedan
with a nickel-metal-hydride battery uses approximately 4.5 kg of rare earth metals.
HEVs with lithium-ion batteries contain approximately 1 kg of REEs. We have
assessed the likely use of REEs in a variety of cleaner energy and vehicle future
scenarios that meet the goal of climate stabilization, based on maintaining
atmospheric CO2 at 450 ppm. Use of REEs will increase significantly as more
electrified vehicles and wind energy are used as these technologies require much
higher amounts of neodymium (Nd) and dysprosium (Dy). Specifically, our studies
suggest that, in the absence of efficient reuse and recycling, or the development of
technologies which use lower amounts of Dy and Nd, there could be an increase of
more than 700 percent and 2,600 percent for Nd and Dy, respectively. We are still
evaluating the REE content in plug-in hybrid electric and full battery electric vehicles.
Our primary focus in addressing REEs thus far has been to reduce the need for them
in our electrified vehicle battery systems. Our third-generation hybrid system
significantly reduces the use of REEs compared to nickel-metal hydride batteries and
other lithium-ion battery systems. We have reduced the use of dysprosium by
approximately 50 percent in the electric machine permanent motor magnets used in
our hybrid system. This new technology reduces the cost of our hybrid systems by 30
percent, largely by reducing the use of dysprosium, which is the most expensive REE
used in electric motor magnets. The new system is also 50 percent lighter and 25 to
30 percent smaller than previous-generation hybrid batteries, contributing to better
fuel efficiency. We expect this new hybrid battery technology will save up to 500,000
pounds of rare earth metals annually.
Home Supply Chain Sustainable Raw Materials Rare Earth Elements
© 2014 Ford Motor Company
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Overview
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Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Supply Chain
Environmental
Management
Supplier Environmental
Management
Supplier Greenhouse Gas
Emissions
Materials Management
Logistics Operations
Supplier Diversity
Development
Data
Financial Health
Water
Vehicle Safety
Ford has worked with our suppliers for decades to improve the
environmental sustainability of their products and processes – and to gain
their support in improving our own sustainability performance. We were
the first automaker to require our suppliers to certify their environmental
management systems to the globally recognized standard ISO 14001.
Today, we remain committed to providing suppliers with a range of support and
assistance based on our expertise and experiences. We regularly engage with our
suppliers on sustainability issues, and we have developed initiatives to improve our
understanding of environmental impacts and practices in several areas, including
greenhouse gas emissions, materials management and logistics.
For example, we are working to better understand the carbon footprint of our supply
chain by surveying our suppliers on their greenhouse gas emissions. We have
expanded the number of suppliers we include in this survey each year; we surveyed
145 suppliers in 2013 and plan to expand this to significantly more suppliers in 2014.
In 2014, we are also beginning to assess our suppliers’ water footprint. We are
surveying a subset of our Tier 1 suppliers through the CDP Water program. We are
prioritizing which suppliers we include in both our CDP greenhouse gas and water
surveys based on a variety of criteria including suppliers with higher GHG or water
intensity, strategic suppliers and supplier location. We ultimately plan to include all of
our ABF suppliers as well as other Tier 1 suppliers who represent a significant
portion of our annual purchases and suppliers who have been identified as having
high water use and/or operate in highly water stressed regions. For more information
about our corporate water strategy, please see the Water section.
Home Supply Chain Supply Chain Environmental Management
Supply Chain
Supply Chain Environmental Management
Voice: Kelly Katynski
© 2014 Ford Motor Company
Climate Change and the
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SUSTAINABILITY REPORT 2013/14
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Our Blueprint for
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Supply Chain
Overview
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Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the Supply
Chain: Ford’s Approach
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supplier Environmental Management
At Ford, our aim is to integrate sustainability throughout our supply chain.
We require third-party ISO 14001 certification for all production suppliers
with manufacturing facilities. In addition, ISO 14001 certification is
expected of non-production supplier facilities if the supplier has a
manufacturing site or a non-manufacturing site with significant
environmental impacts that ships products to Ford. We also encourage our
suppliers to require their own suppliers to implement environmental
management systems.
Sustainable Raw Materials
Supply Chain
Environmental
Management
Supplier Environmental
Management
Supplier Greenhouse Gas
Emissions
Our supplier contracts specify environmental requirements covering a range of
issues, such as reducing or eliminating materials of concern, using Design for
Sustainability principles, increasing the use of sustainable materials and using
materials that will improve vehicle interior air quality. We ask suppliers to use
recycled materials whenever technically and economically feasible. (For more on our
use of recycled materials, see the Sustainable Materials section.) We look for
opportunities across our organization to purchase environmentally superior goods
and services. For example, we now require that our new personal computer
purchases be certified as meeting comprehensive environmental criteria.
Materials Management
Logistics Operations
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Supply Chain
Supplier Engagement on Environmental Sustainability
As we do for other important issues such as human rights, we take a three-pronged
approach to engaging with suppliers on environmental sustainability issues. We work
with individual supplier factories; with key suppliers’ corporate management; and in
cooperation with other automakers to influence practices across the automotive
supply chain.
Supplier Factories
As mentioned above, each Tier 1 manufacturing site providing parts to Ford is
required to have ISO 14001 certification. Since 2012, our supplier training programs
have included content on our expectations for environmental management (in
addition to covering human rights and working conditions issues). We believe this will
help build supplier capability to manage these issues effectively. This content
expansion aligns our training activity with our updated Policy Letter 24: Code of
Human Rights, Basic Working Conditions and Corporate Responsibility and other
supplier expectations and guidelines.
Engagement with Suppliers’ Corporate Management
As part of our Aligned Business Framework (ABF), ABF suppliers commit to
managing and ensuring responsible environmental management in their facilities and
in their supply chain. We regularly address current and emerging environmental
issues and solutions with ABF suppliers at periodic meetings and in regular
communications. Please see Going Further with Our ABF Suppliers for information
on this topic.
Industry Collaboration
We work in industry forums to encourage common approaches to the supply chain
challenges of our industry. For example, we have been integrating environmental
sustainability and greenhouse gas management issues into our work with the
Automotive Industry Action Group (AIAG), and a Ford representative co-chairs the
AIAG Greenhouse Gas (GHG) work group. Through the AIAG, we helped to
establish common industry guidance and a reporting format for GHG emissions
which will be used by global automakers and Tier 1 suppliers. Our initial 2010 survey
and results heavily influenced the AIAG guidance and reporting format, as Ford was
the only automaker exploring Scope 3 GHG emissions and related risks and
opportunities at that time. Ford continues to be a leader within the automotive
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industry in supplier engagement on GHG emissions management and reporting. For
more information on our supplier greenhouse gas program, please see Supplier
Greenhouse Gas Emissions.
In 2013, we also helped to form and now co-chair the AIAG’s new Environmental
Sustainability Advisory Group. The new group will monitor key environmental issues
in the industry and help to develop common metrics, standards and benchmarks, in
an effort to improve both the effectiveness and the efficiency of member companies’
and industry groups’ sustainability efforts. The new group will educate suppliers and
manufacturers in the industry about key environmental issues and serve as an
industry “think tank” on environmental sustainability.
Since 2007 we have been a member of the Suppliers Partnership for the
Environment, an innovative partnership between automobile original equipment
manufacturers, their suppliers and the U.S. Environmental Protection Agency. This
partnership works to create new and innovative business-centered approaches to
environmental protection and provides a forum for small, midsize and large
automotive and vehicle suppliers to work together, learn from each other and share
environmental best practices.
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Supplier Greenhouse Gas Emissions
We continue to work to better understand the carbon footprint of our supply
chain, as well as the risks and opportunities of greenhouse gas (GHG)
regulation and climate change for our suppliers and, by extension, for our
company. For our own products and operations, we have a
comprehensive commitment and strategy to reduce GHG emissions, as
detailed in the Climate Change section of this report, which enhances our
competitiveness. We hope to help promote similar competitiveness
throughout the automotive supply chain. The findings of our GHG
emission surveys of suppliers, described below, suggest that many of our
suppliers are already setting their own emissions-reduction goals or are
considering it. We will continue to work with and encourage our suppliers
to set their own energy-efficiency goals or GHG-reduction targets and to
track our suppliers’ GHG emissions management progress over time.
Ford’s Supply Chain GHG Emissions Survey
In 2010, Ford launched a pilot project to better understand our suppliers’ GHG
emissions using the Carbon Disclosure Project (CDP) Supply Chain Program
questionnaire. The CDP’s questionnaire gathers qualitative and quantitative
information about the suppliers’ management of climate risks and emissions. From
the success of this pilot, we have been using and expanding the CDP survey ever
since. Our goal is to better understand the carbon footprint of our supply chain and to
use the data to create a broad-based carbon management approach for our supply
chain.
In 2013, we surveyed 145 suppliers to understand their greenhouse gas emissions,
compared to 135 in 2012, 128 in 2011 and 35 in 2010. The 145 suppliers surveyed
accounted for more than 50 percent of our 2012 annual purchases of $90 billion. We
also included select non-production suppliers, such as logistics and information
technology suppliers in this survey. In 2014, we plan to expand this survey to include
an even larger number of key production and non-production suppliers, and we will
survey suppliers about both GHG emissions and water.
When determining which suppliers to survey in our greenhouse gas survey we used a
variety of criteria, including:
The GHG intensity of the suppliers’ activities or commodities supplied,
The strategic nature of the business relationship with Ford, and
The geographic footprint of the supplier’s global operations.
From the supplier data we have collected since 2011, Ford was found to be a leader
in all three major report categories: managing relationships with suppliers, developing
and implementing a sustainable supply chain strategy, and managing risks and
opportunities.
We achieved an overall response rate of 89 percent in 2013, again exceeding our
internal objectives for this round of voluntary surveys. This response rate also
significantly exceeds the average supplier response rate for all companies
participating in the CDP’s Supply Chain Program, which was 44 percent in 2011, 39
percent in 2012, and 51 percent in 2013. We believe that our high response rate was
achieved through the active support and training Ford provided to suppliers
throughout the process – support that included webinars, guidance documents and
one-on-one technical assistance.
The findings from this year’s survey are summarized in the box below. Overall, we
continued to find that, for the most part, our suppliers are engaged in the issue of
climate change and are working to reduce their GHG emissions. However, there was
still wide variability in suppliers’ readiness to measure, report on and actively manage
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GHG emissions.
Scope 3 Greenhouse Gas Accounting and Reporting
Scope 3 greenhouse gas emissions include all of the upstream and downstream
emissions generated by a company’s supply chain, from raw material extraction to
end-of-life disposal or recycling. Assessing these emissions is extremely challenging,
as it includes emissions generated by processes and entities far from Ford’s own
operations and direct suppliers. The World Resources Institute (WRI) and World
Business Council for Sustainable Development (WBCSD) finalized a new Scope 3
(Corporate Value Chain) GHG Emissions Standard in 2011 to help companies with
this difficult task. The standard provides a step-by-step methodology for companies
to quantify and report their Scope 3 GHG emissions in 15 different categories of
emission-generating activities across their entire value chain, upstream and
downstream of their own operations. It is intended to be used in conjunction with the
GHG Protocol Corporate Accounting and Reporting Standard, which provides
companies with a methodology for reporting emissions from their own operations.
Ford road-tested the new Scope 3 protocol in 2010 as part of the WRI/WBCSD’s
development process. The direct supplier emissions we assess in our current
supplier GHG surveys are only one element of the WRI/WBCSD Scope 3 standard.
However, we are using elements of the WRI/WBCSD Scope 3 standard to assess
our full supply chain emissions, to help us develop a comprehensive approach to
supply chain emissions management, and to help our suppliers develop GHG
management plans. We are currently working to integrate our supplier GHG survey
results into a broader analysis of complete Scope 3 GHG emissions.
Some Key Findings from Our 2013 Supplier GHG Survey
Of the suppliers responding...
A large majority of suppliers have active greenhouse gas emissionsreduction programs.
More than
71 percent
(up from 65 percent the previous year) have set greenhouse gas
emissions-reduction targets, and more than 85 percent have active
emissions-reduction initiatives. In general, more Ford suppliers have
continued to respond that they have set intensity-based targets rather
than absolute targets.
Nearly
50 percent
of suppliers reported making investments in emissions reduction
initiatives.
More than
50 percent
reported achieving cost savings related to reducing emissions.
A large majority of suppliers track and report on their greenhouse gas
emissions
More than
80 percent
track and report on their greenhouse gas emissions.
Suppliers are working to provide their customers (e.g., Ford) with ways
to reduce their overall supply chain GHG emissions.
More than
40 percent
of suppliers have a strategy for engaging their own supply chain on GHG
emissions issues.
Nearly
60 percent
are reporting Scope 3 emissions; However, there is still variability in the
completeness of the 15 Scope 3 emissions categories they report.
In 2014, we will further expand our supplier environmental assessments. We will
increase the number of suppliers we ask to respond to the CDP Supply Chain
greenhouse gas survey. We will also ask these supplies to complete the CDP Supply
Chain water questionnaire as part of our efforts to better understand water risks and
implications to our supply chain. We are selecting the expanded group of suppliers to
complete these surveys based on a range of criteria including higher greenhouse gas
and/or water impacts of the products and materials they supply, their strategic
importance to Ford, and the geographic footprint of their operations. We will work
closely with these suppliers to ensure improvements in data quality that will result in
a more robust baseline of emissions data. We will also continue reviewing survey
results and prioritizing opportunities to partner with select suppliers on energyefficiency training and management programs when possible.
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Materials Management
We are working with our suppliers to increase their use of sustainable
materials and eliminate undesirable materials. While Ford has already
made great strides in using more sustainable materials in our products (as
discussed in the Sustainable Materials section), we can expand these
efforts by systematically working with our suppliers on these issues.
Toward that end, we are developing Commodity Business Plans and other
materials purchasing strategies that require the use of sustainable
materials. For example, we developed a purchasing strategy for recycled
plastic resins and Commodity Business Plans for relevant parts that
require the use of post-consumer recycled plastics.
More and more countries are adopting regulations governing the use of materials,
chemicals and substances of concern. In 2007, for example, the European Union
adopted REACH (Registration, Evaluation, Authorisation and Restriction of
CHemicals). The goal of the REACH legislation is to improve the protection of human
health and the environment through better and earlier identification of the intrinsic
properties of chemical substances. All manufacturers operating in Europe must
provide information on the properties and safe handling of their chemical substances
to a central database in Helsinki, Finland. In addition, the legislation calls for the
progressive substitution of the most dangerous chemicals, once suitable alternatives
have been identified. REACH provisions will be phased in over 11 years.
Turkey and Romania adopted their own versions of REACH in 2009; China adopted
its own version in October 2010. In 2011, Japan also adopted REACH-like
regulations to manage their chemicals. South Korea will adopt REACH regulations in
2013 and will begin implementation of K-REACH in 2015. In the U.S., the Senate and
House both proposed bills in 2010 to overhaul the Toxic Substances Control Act,
which was first enacted in 1976. The state of California finalized the Safer Consumer
Products (green chemistry) law in 2013, and announced its initial list of priority
product in March 2014. This law will require manufacturers of selected products sold
in California to identify safer alternatives to a potential range of 1,200 chemicals
known to be harmful to public health and the environment. The California law will also
phase in a requirement that manufacturers whose products are on the priority
products list for containing identified chemicals of concern must conduct an
alternative assessment and replace the chemicals of concern with safer alternatives.
Or, they must explain to state regulators why the chemicals of concern are needed
and warn consumers, or undertake steps to mitigate the public’s exposure to those
substances. The initial priority product list did not contain any auto or auto
component related parts, however Ford’s Global Materials Management Program is
continuing to monitor this regulation and any future priority product additions to
ensure an effective and efficient way for Ford to be a leader among auto companies
in managing materials and meeting these types of global chemical and environmental
regulations.
Governments are also developing and implementing regulations governing the use of
conflict minerals. In August 2012, for example, the U.S. Security and Exchange
Commission (SEC) issued a final ruling for conflict minerals regulations. The
increasing focus on conflict minerals and other critical raw materials issues has
injected an additional concern into materials management: Not only is it important to
consider the properties of the materials we use, but also their origin and the
conditions under which they were extracted and processed. Ford is working with
other affected companies and industries to develop processes for collecting conflict
minerals use and source information. Ford’s existing materials management tools
have also been instrumental to our ability to collect and analyze information about
conflict minerals in our own products and supply chain. (See the Sustainable Raw
Materials section for more detail on Ford’s approach to conflict minerals.)
Materials Management Processes and Tools
Even before REACH-type regulations were adopted, Ford was managing materials
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across the vehicle lifecycle as part of our Global Materials Management Program.
For many years, Ford has had a Restricted Substance Management Standard
(RSMS), which was developed to reduce and eliminate the use of substances of
concern in our vehicles and plants. The first of its kind in the industry, this standard
was originally developed to address both regulated substances and materials Ford
voluntarily chose to eliminate from our vehicles and plants. The RSMS process is
embedded in Ford’s Global Product Development System, our company-wide vehicle
design and production system.
We use a set of processes and tools to assist us in communicating materials- and
substance-related requirements to suppliers, and in tracking the materials and
substances that they use in the parts they manufacture. These tools include the
Global Material Approval Process (GMAP), which handles all materials processed in
Ford’s plants; Global Material Integration and Reporting (GMIR), a materials tracking
tool for our engineers and suppliers; and the International Material Data System
(IMDS), a reporting system used by multiple automakers and all tiers of suppliers.
The IMDS was developed by seven auto manufacturers (including Ford) in 1997 to
handle the tracking, review and reporting of all vehicle components and service parts
from all suppliers. Thirty-nine companies globally are now official members. The
IMDS is a Web-based system used internationally by suppliers to report on the
substances and materials contained in parts for our vehicles. Ford has cooperated
with other automakers to align reporting requirements for restricted substances and
to analyze the data provided. This helps us to identify substances and materials of
concern and target them for elimination. Ford is also leveraging the IMDS to identify
risks associated with conflict minerals and other critical raw materials.
Ford vehicle programs use the IMDS to report 100 percent of materials and all the
required substance data to fulfill or comply with all governmental regulations and
requirements, including end-of-life vehicle directives in the China, the EU, Japan,
South Korea and Taiwan; REACH in the EU and other countries; and recent Conflict
Mineral and other critical raw material reporting initiatives. The IMDS will also provide
essential data and information needed to meet the incoming California Safer
Consumer Products (green chemistry) Regulations.
To further help our suppliers manage their materials and substance data Ford
developed and launched the GMIR. Through the GMIR Supplier Portal, Ford lists all
the parts that require reporting by suppliers; we also list suppliers’ reporting and
certification status. Thus the system allows every supplier to monitor its reporting
status and understand which parts are required to be reported. This two-way
communication helps clarify a very complex materials management task and saves
time and money for Ford and our suppliers.
For non-dimensional materials (such as paint and adhesive) that are shipped directly
to Ford plants, Ford uses GMAP – an electronic tool aimed at simplifying the global
materials approval process. The GMAP process allows suppliers to use electronic
transactions to submit their Material Safety Data Sheets and composition data.
Internally, Ford approvers communicate their decisions of approval or rejection
electronically. This new process saves time and ensures better-quality data for
complying with government regulations and Ford policies.
In response to the REACH legislation, Ford has developed additional systems to track
and manage the use of chemicals. And, Ford has taken a leadership position in
implementing REACH. For example, Ford has been a key member of the Global
REACH Automotive Task Force and was the first chair of this task force. Ford is also
the chair of the AIAG’s REACH Advisory Committee and USCAR Substance of
Concern committee. Ford has also been working to create an industry-wide and
global working group for automakers to work on eliminating undesirable chemicals.
Ford has made great progress in complying with REACH. For example, we created a
REACH manager position and formed a REACH task force to manage relevant
activities, including conducting REACH inventory studies and generating all required
reports for customers and consumers. In addition, we have worked extensively with
our suppliers to ensure their compliance with REACH thus far. Ford’s existing Global
Materials Management Program has made it much easier for Ford and our suppliers
to comply with these new requirements. Using these systems, for example, Ford
conducted the “substances of very high concern” inventory studies required by
REACH and generated all required reports for consumers and governmental
agencies. In addition, we have added all of the “substances of very high concern” to
our own Restricted Substances Management Standard; this ensures that we will get
the necessary reporting from our suppliers and ensures Ford will comply with REACH
and similar regulations.
We have used out Global Materials Management (GMM) tools and processes to meet
the new requirements like California’s Safer Consumer Products (Green Chemistry)
law. The “chemicals of concern” list recently published as part of this law was
incorporated in our GMM tools for reporting and analysis. We will use the materials
and substances data collected in our GMM databases for the Alternative
Assessments required by the new California regulations.
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Overview
On this page
Supply Chain Profile
Green Logistics
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Freight GHG Emissions Reporting
Freight Emissions Reduction
Human Rights in the Supply
Chain: Ford’s Approach
The Evolution of Green Logistics
Sustainable Raw Materials
Supply Chain
Environmental
Management
Supplier Environmental
Management
Supplier Greenhouse Gas
Emissions
Materials Management
Logistics Operations
Packaging
Ford’s physical logistics operations provide the safe and efficient transport
of parts from our suppliers to our manufacturing plants (our “inbound”
freight) and of finished vehicles from the end of our assembly lines to our
dealerships (our “outbound” freight). Although logistics accounts for a
relatively small percentage of our vehicles’ total lifecycle emissions, we
are working hard to maximize the efficiency of these operations to reduce
their environmental impact. This work is managed by Ford’s Material
Planning and Logistics (MP&L) organization, which is the department
responsible for designing and operating our global transportation networks
and for engineering high-quality and efficient packaging to protect parts in
transit.
Supplier Diversity
Development
Green Logistics
Data
In our MP&L organization, green logistics is the centerpiece of our environmental
programs. We focus our green logistics efforts on three main areas:
Voice: Kelly Katynski
1. quantifying our freight greenhouse gas (GHG) emissions,
2. reducing those greenhouse gas emissions and
3. improving the sustainability of our packaging materials.
Since freight emissions and fuel usage are so closely tied, our focus on emissions
reduction also encourages actions that help us achieve other environmental goals as
well, such as improving air quality and reducing traffic flows.
Ford MP&L has an international global approach to coordinating our green logistics
activities. We have subject-matter experts in each of our four operating regions
(Europe, North America, Asia Pacific Africa, and South America), and we have a
central green logistics intranet site to assist in standardizing our procedures and
communicating best practices.
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Freight GHG Emissions Reporting
Understanding and quantifying our freight carbon dioxide (CO2) emissions is
important for a number of reasons, including:
Helping us to understand our overall environmental impacts,
Enabling us to prioritize actions to reduce emissions,
Allowing us to calculate the full carbon footprint of our supply chains,
Providing data for the overall lifecycle carbon footprint of our vehicles, and
Providing data to respond to customer inquiries.
We began to develop CO2 reporting metrics in 2006 for our European inbound road
and rail freight operations in conjunction with our European lead logistics provider,
DHL. After carrying out a study with Cologne University masters students to identify
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the best approach, we expanded our reporting to include transportation networks in
North America, South Africa, India and Australia. We have also expanded our
reporting to include additional modes of transportation such as ocean freight, using
methods developed by our transatlantic lead logistics provider, UTi.
In 2012, we began collecting freight emission data in China from our joint venture,
Changan Ford, and its trucking providers. Early results from this effort, which
includes both inbound and outbound logistics, suggest emissions are being reduced
per vehicle shipped. Data from all regions is collated in our global performance
scorecard, which is regularly reviewed by senior management. We continually update
our reporting methods to follow evolving international best practices. For example,
we now account for emissions of other greenhouse gases such as nitrous oxide
(N2O) and methane, in addition to CO2, in our overall GHG emissions estimates. We
also continually update our data sources. For example, we are now using newly
published CO2 data from the Clean Carrier Working Group to improve the accuracy
of our ocean freight emission calculations.
Tracking transport emissions allows us to study the impacts of different sourcing
patterns. Our MP&L function is working closely with Purchasing on value stream
mapping projects to help us compare the transportation and manufacturing footprints
in different source locations.
Ford is taking an active role in the development of new reporting processes for
automotive freight emissions. In 2011, we were a road-tester of the World Resource
Institute and the World Business Council for Sustainable Development’s new
Greenhouse Gas Protocol Scope 3 reporting standards, which cover freight CO2
reporting. We have since worked with the Automotive Industry Action Group (AIAG)
in North America to encourage others in the industry to adopt these standards and
help to provide relevant training. In Europe, we were part of the U.K. Department for
Transport’s Low Carbon Transport Supply Chain Steering Group, which published
Guidance on Measuring and Reporting Greenhouse Gas Emissions. We also led a
project to produce new reporting guidelines for Odette International, the European
automotive supply chain standards organization. In Asia, we participated in the
inaugural Green Freight China seminar in Beijing, run jointly by Clean Air Asia and
the Chinese government.
We believe it is important for our logistics providers to have policies on CO2 issues.
Since 2011, we have involved our major North American and European logistics
service providers in our annual Carbon Disclosure Project Supply Chain Survey as
part of our effort to encourage them to have strategies to improve the sustainability of
their operations. We are working closely to support our French carriers in fulfilling
their obligations following the introduction of mandatory freight transport emissions
reporting in France in October 2013.
For more information on our supply chain greenhouse gas initiatives, please see
Supplier Greenhouse Gas Emissions.
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Freight Emissions Reduction
Freight emissions are influenced by a wide range of factors including the mode of
freight (road, rail, sea, etc.), to the efficiency of the vehicles, barges, and other
equipment that is used to move parts and products, the design of the freight network
and the packaging we use. The graphic below highlights the complexity of freight
systems and factors influencing freight-related emissions.
Influences on Freight CO2 Emissions
Freight Mode
Network Design
Packaging
Road
Network Planning
Materials
Rail
Location of Hubs
Pack Density
Barge / Short Sea
Utilization
Empties Management
Ocean
Equipment
Facilities
Miscellaneous
Engine Design
Building Design
Launch Support
Fuel Type
Energy Sources
Contingency Actions
Trailer Design1
Energy Conservation
Emergency Air Freight
Operating Practices
Operating Practices
Driving Skills
Our most effective leverage point in this system is in terms of reducing emissions is
improving the design and operation of our transportation to increase the use of
greener modes of transport (such as rail and water), to reduce miles traveled, and to
increase vehicle utilization.
In general, we contract and manage our own freight networks rather than have freight
contracted by our suppliers. This gives us better control and allows us to optimize
collections and deliveries across all pick-up points and destinations, minimizing the
total amount of transport required.
Our freight emissions-reduction efforts generally focus on reducing the number of
vehicle miles traveled to deliver our inbound parts and outbound vehicles, as well as
improving route efficiencies and switching to lower-emission transport methods.
Some of the specific strategies we use to reduce freight emissions include:
Using regional distribution centers to coordinate deliveries and reduce the
number of vehicles collecting materials from suppliers that are destined for
multiple factories;
Using “milk run” routes, where groups of collection points can be visited by a
single truck, to minimize the number and length of journeys required;
Developing contracts with our freight providers that encourage them to carry
third-party freight on return journeys rather than returning home empty, which
not only gives us a cost benefit but reduces overall traffic on the roads;
Maximizing the use of lower-emission transport modes such as rail, river and
short sea transport, instead of road transport. It has been estimated that
switching from road to rail can reduce CO2 emissions by 40 percent and it
reduces road congestion;
Using “SWAP bodies” – standard freight rail containers that can be lifted onto
dedicated road trailers to expand our ability to use rail freight where possible on
a given journey and road transport as needed;
Improving packaging to allow us to carry more cargo in fewer trips; and
Improving load density, or the number of finished vehicles carried per
conveyance, which lowers the number of conveyances employed and reduces
the amount of fuel consumed. Improving the fuel efficiency of our transportation
fleet by using the latest engine technologies, improving vehicle aerodynamics,
and training drivers on more fuel-efficient driving practices
The following projects undertaken by our global MP&L teams help to illustrate the
range of activities involved in reducing our freight emissions:
At our Rawsonville plant, the Ford-owned transport fleet is accredited to the EPA
SmartWay program for using the best practices in tractor technologies and driver
training.
At the Kentucky Truck Plant we made routing improvements for distribution of
vehicles to the west coast resulting in an annual reduction of 2.5 million rail
miles.
We improved the load ratio of F-150 trucks that are loaded on railcars from the
Dearborn Truck, Melvindale, New Boston and Kansas City Assembly plants,
reducing our railcar requirement by more than 100 railcars and 85,000 rail miles
annually.
At the Cuautitlan Assemble Plant in Mexico we implemented short sea moves as
part of the multi-modal distribution network, eliminating the need to transport
20,000 vehicles annually by rail from Cuautitlan to U.S. East Coast.
In our Asia Pacific region, we are implementing projects in 2014 to increase the
use of rail freight in lieu of road, which will save a significant number of truck
movements each year.
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Packaging
Ford MP&L’s Packaging Engineering department focuses on designing, procuring and
optimizing packaging on a part-by-part basis to best suit the components being
moved and the transport required.
Packaging has environmental impacts throughout its lifecycle, including materials
usage, transportation and waste disposal. Over years of testing, tracking and
performance improvement, we have confirmed that the best strategy to eliminate
material waste and optimize freight efficiency is to use durable and returnable
packaging for all but the longest supply chains.
We have developed a standard range of packaging that not only protects parts and
makes them easy to handle at the assembly line, but also allows maximum storage
density during transportation, thereby minimizing transport requirements. We review
the packaging of production trial parts to assess opportunities to increase packing
density prior to the full-volume launch of a product.
One of the benefits of standardizing packaging is that it makes packaging
interchangeable between suppliers and programs. In Europe, we have contracts with
third-party specialist packaging providers to control the issue, collection and pooling
of standard packaging for our suppliers. This pooling greatly reduces transport
requirements, as the packaging can be shipped to where it is next required rather
than always having to return it to the supplier who last used it.
Currently, our European operations use 90 percent reusable containers, and we are
seeking to increase that amount. For example, we are working to develop more direct
routing for parts to our St. Petersburg, Russia, plant so that it is viable to use
returnable packaging. We are also introducing returnable steel racks for many of our
new transatlantic shipments that previously would have been shipped in disposable
material.
We are working closely with packaging suppliers to take advantage of new
developments. In Spain, for example, we are introducing dedicated designs that
include foldable internal packaging that avoids the need for disposable material. It is
also lighter and easier to handle than conventional standardized returnable
packaging.
The European powertrain packaging team is introducing a novel approach to
packaging returns. The empty packaging is broken down into small chips that are
then returned in sacks to be remade into new packaging close to the original supplier
location. This dramatically reduces the volume of the return shipments, and thereby
the transportation costs and emissions.
An example from our Asia Pacific region is their implementation of returnable
packaging for hazardous material shipments, such as of air bags from Europe to
China. Previously this part had been handled by air shipment, but now it can be
shipped by sea, giving considerable savings in emissions.
We are now working globally to share best practices between regions and drive
consistency in packaging for future global vehicle programs. Ford’s latest packaging
guidelines require that supplier-provided packaging supports corporate sustainability
goals by seeking a neutral or positive environmental footprint through zero waste to
landfill and use of 100 percent recycled, renewable or recyclable materials.
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The Evolution of Green Logistics
Going forward, our strategy is to continually expand and consolidate our CO2
reporting and reduction initiatives. Within Ford MP&L, environmental considerations
form a key part of our business plan, with metrics in place and with objectives to
introduce more rail and short sea routes instead of road freight. We are actively
establishing dialogues with our major carriers and service providers to share ideas
and methods, with the aim of pushing our green logistics to new levels of
collaborative best practice.
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1. Including aerodynamics, tyres, oils etc.
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Overview
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Chain: Ford’s Approach
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Data
Voice: Kelly Katynski
Financial Health
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Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Supplier Diversity Development
Ford remains strongly committed to working with and developing supplier
companies that are owned by minorities, women and veterans. Our
Supplier Diversity Development office works with business leaders, trade
associations and community-based organizations that represent the
interests of diverse businesses.
Our annual goal is to source at least 10 percent of U.S. purchases from minority-,
women-, and veteran-owned businesses. In 2013, Ford purchased $6.5 billion in
goods and services from approximately 250 minority-owned suppliers and $1.8 billion
in goods and services from more than 150 women-owned businesses and $600
million from veteran-owned companies. Our 2013 results demonstrated the fourth
consecutive year of improvement and exceeded our sourcing goals for both minorityand women-owned suppliers.
Ford launched its Supplier Diversity Development program in 1978 with the goals of
supporting minority businesses, creating business opportunities for diverse suppliers
to grow into profitable enterprises and further strengthening the Ford supplier
network to reflect the company’s work force and customer base. In the early 1990s,
women suppliers were added and in 2013, veterans were included in our Supplier
Diversity Development program. Since 1978, we have sourced more than $74 billion
to minority-, women-, and veteran-owned businesses.
Ford’s diverse suppliers are playing an important role in the company’s revitalized and
expanding portfolio of high-quality, safe, fuel-efficient products equipped with smart
technologies. The following are examples of the success of our supplier diversity
program:
ABEL Services LLC, a woman owned company based in Louisville, KY, is a
general contracting and construction management company. For the last six
years, ABEL Construction Company has supported Ford Motor Company’s
Louisville Assembly Plant and Kentucky Truck Plant. ABEL is a member of the
United States Green Building Council.
Husco Automotive, a Hispanic company based in Waukesha, Wisconsin,
produces engine controls such as actuators used for variable camshaft-timing
components across various Ford vehicles. These controls improve the vehicles’
gas mileage and reduce pollutants.
SET Enterprises, Inc., an African American and Veteran owned company based
in Warren, Michigan, provides blanking and slitting services to support multiple
vehicle lines including the Ford Explorer and Ford Escape at the Chicago
Assembly Plant.
SourcePro Inc., an Asian-Indian owned company that has expanded its service
offering with Ford from Inventory Management to new model program data
analysis and bill of material scrubbing. Spare parts management programs have
helped to drive accurate and timely part specifications and have been utilized
globally to drive inventory optimization.
In 2013, Ford received many awards for our diversity efforts including:
The Women’s Business Enterprise National Council named Ford a Top
Corporation for Women for the second consecutive year. The award honors the
company’s best-in-class practices to proactively integrate women-owned
businesses into its supply chain at all levels. Ford was the first automaker to
earn this honor in 2011.
The Michigan Minority Supplier Development Council awarded Ford Corporation
of the Year for Supplier Diversity for the fourth consecutive year.
Asian Pacific American Chamber of Commerce named Ford the Corporation of
the Year.
Black EOE Journal named as the Ford Best of the Best Top Supplier Diversity
Related links
This Report
Data: Total Purchases from Minority-owned
Businesses – United States
Data: Total Purchases from Women-owned
Businesses – United States
Program.
DiversityBusiness magazine named Ford to their list of America’s Top
Organizations for Multicultural Business Opportunities for 2013. We have been
on the list since 2001.
HispanicBusiness magazine awarded Ford the Top Supplier Diversity Program.
Hispanic Network Magazine named Ford in their Best of the Best for both Top
Diversity Employers and Top Supplier Diversity Programs for Hispanics.
The U.S. Hispanic Chamber of Commerce named Ford to its “Million Dollar Club,”
a group of 39 corporations recognized for outstanding support for Hispanic
suppliers.
MBN USA listed Ford on their MBN USA Corporate 100 for supporting diverse
enterprises and understanding of the positive impact supplier diversity makes on
the economy.
MBN USA Magazine listed Ford in its 2013 Corporate 101 Award for Supplier
Diversity.
Women’s Enterprise USA Magazine listed Ford in their 2013 100 Corporations of
the Year for supplier diversity.
Professional Women’s Network named Ford on their Best of the Best lists for Top
Employers for Women and Top Supplier Diversity.
U.S. Veterans Magazine named Ford Best of the Best for Supplier Diversity.
Our record of minority supplier development has earned Ford a seat at the Billion
Dollar Roundtable (BDR), an exclusive group of 18 companies that purchase a
minimum of $1 billion annually from diverse suppliers. The BDR encourages
corporate entities to continue growing their supplier diversity programs by increasing
commitment and spending levels each year.
Several Ford personnel also won awards for their individual efforts to foster supplier
diversity in 2013. For example:
Hau Thai-Tang, Group Vice President, Global Purchasing
Outstanding Men of Women’s Business Enterprise 2013 by WE USA
Women’s Enterprise Magazine, and annual award recognizing men who
support Women’s Business Enterprise development initiatives at the highest
level.
Tony Brown, former Group Vice President, Global Purchasing (retired July 2013)
Top 75 Men in Corporate Supplier Diversity by Motor Trends magazine
Marcella McCullough, Manager of Supplier Diversity Development was awarded
One of the 18 Influential Women in Diversity & HR by Diversity Canada
Magazine for continuing to open doors for women, aboriginals, and visible
minorities
Champion of Diversity by DiversityPlus Magazine
Carla Traci Preston, Director of Supplier Diversity Development was awarded:
National Advocate of the Year by the Michigan Minority Supplier
Development Council, which acknowledges the individual who goes above
and beyond normal requirements and helps develop, sustain and/or
significantly aid in the advancement of minority businesses.
Top 50 Women in Corporate Supplier Diversity by WE USA Women’s
Enterprise Magazine. As part of WE USA’s the Year of the Woman
celebration, WE USA recognized 50 movers and shakers whose acumen,
tenacity and influence helped define and deploy supplier diversity initiatives
in the past and will continue to shape corporate procurement for generations
of entrepreneurs to come.
Top 25 Women in Power Impacting Diversity by DiversityPlus Magazine. The
2013 Women in Power play critical roles in companies adapting to a rapidly
changing business environment, in which diversity, innovation, and creativity
are the keys to success. The women are recognized because of the way
they use their abilities to bring diversity into organizations.
Ford earned these awards for developing and driving innovative best practices across
our organization that result in productive business partnerships with minority and
women entrepreneurs and valuable products and services for their customers.
We are unwavering in our commitment to incremental year-over-year percentage
increases in sourcing from diverse suppliers. We encourage similar actions across
our supply chain. In 2013, more than 400 of our largest Tier 1 suppliers purchased
$2.57 billion from minority- women-and veteran-owned enterprises in support of Ford
business.
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SUSTAINABILITY REPORT 2013/14
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Financial Health
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Environment
Water
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Supply Chain
People
Data
Overview
Data on this page
Supply Chain Profile
Creating a Sustainable
Supply Chain: Ford’s Overall
Approach
Human Rights in the Supply
Chain: Ford’s Approach
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
A. Working Conditions Training and Assessment Status for Supply Chain
B. Total Purchases from Minority-owned Businesses – United States
C. Total Purchases from Women-owned Businesses – United States
View all data on this page as charts | tables
A. Working Conditions Training and Assessment Status for Supply Chain
Americas
Asia Pacific
Africa
Europe
Global Total
Average violations per assessment
10.8
11.1
10.9
10.8
Assessments completed to date
322
501
92
915
Follow-up assessments completed to date (third party and/or
internal)
411
539
109
1,059
Americas
Asia Pacific
Africa
Europe
Global Total
Training sessions conducted to date
68
52
26
146
Total number of attending companies
852
873
339
2,064
1,373
966
581
2,920
Working Conditions Assessments (as of 12/31/13)
Data
Voice: Kelly Katynski
Working Conditions Training (as of 12/31/13)
Total number of trained managers (attendees)
Working Conditions Training (Scope of Impact: Supplier-Submitted Data as of 12/31/13)
Global Total
Training cascade to management, individuals trained
25,176
Training cascade to workforce, individuals trained
488,472
Communication to suppliers, number of sub-tier companies
102,773
Data notes and analysis
In 2013, the training and assessment data has been updated to reflect a consistent calculation methodology, however certain
figures may be slightly lower than 2012.
Related links
This Report
Human Rights in the Supply Chain: Ford’s Approach
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B. Total Purchases from Minority-owned Businesses – United States
$ billion
2008
2009
2010
2011
2012
2013
3.3
2.7
3.8
5.1
5.7
6.5
Ford Around the
World
Data notes and analysis
In 2013, Ford purchased $6.5 billion in goods and services from approximately 250 minority-owned suppliers. Our 2013 results
demonstrated the third consecutive year of improvement and exceeded our sourcing goals for minority-owned suppliers.
Related links
This Report
Supplier Diversity Development
back to top
C. Total Purchases from Women-owned Businesses – United States
$ billion
2008
2009
2010
2011
2012
2013
0.763
0.539
0.866
1.06
1.2
1.8
Data notes and analysis
In 2013, Ford purchased $1.8 billion in goods and services from more than 150 women-owned businesses. Our 2013 results
demonstrated the third consecutive year of improvement and exceeded our sourcing goals for minority- and women-owned
suppliers.
Related links
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Supplier Diversity Development
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Chain: Ford’s Approach
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Supply Chain
People
Voice: Kelly Katynski
Supply Chain Sustainability Manager – Conflict Minerals Compliance, Ford Motor Company
We are still in the process of identifying the origins of tin, tantalum, tungsten
and gold (3TG) in our supply chain. At this point, there is one thing that we
can say with certainty: All of our vehicles contain 3TG. Tin, for example, can
be found in any number of vehicle-related components, from seat cushions
to electronics to windshield glass.”
Sustainable Raw Materials
Supply Chain Environmental
Management
Supplier Diversity
Development
Data
Voice: Kelly Katynski
Before talking about conflict minerals and Ford’s supply chain, I’d first like to provide some
background on my journey at Ford. I have been with Ford for 25 years and began working in
Supply Chain Sustainability in 2012. Since then, I have gained an appreciation for all of Ford’s
efforts to ensure we are doing the right thing. I am inspired by Bill Ford’s commitment to
sustainability and I am excited to be contributing to the good work Ford is doing to protect the
environment and to respect human rights around the world.
When I was selected as the lead person responsible for Ford’s conflict minerals compliance, I quickly dove into
all of the written materials I could get my hands on. In addition to the 350-plus pages of conflict minerals
legislation mandated here in the U.S., I read about the human atrocities happening in the Congo. I also began
engaging with the Automotive Industry Action Group and other multi-stakeholder groups to learn from others.
The question I kept asking myself was this: How could this type of suffering be taking place? And, even more
important, what can we, as a company, do about it? This explains how my sustainability journey started and it
has been exciting and rewarding ever since.
Now, let me dive into the subject at hand – conflict minerals and the efforts Ford is undertaking to help end the
violence in the Congo. The four minerals in question – cassiterite, columbite-tantalite, wolframite and gold,
whose common derivatives are tin, tantalum, tungsten and gold (3TG) – can be mined all over the world. In
the Democratic Republic of the Congo and adjoining countries, the mining of these minerals is frequently used
to fund violent conflict and contributes to significant humanitarian abuses.
Not all mining from the Congo is contributing to conflict, however. There are many responsibly run operations
whose workers depend on mining of these minerals to support their families. It is important that actions taken
by Ford and our suppliers do not disadvantage responsible mining operations in the region.
My role here at Ford is to make sure that our company is sourcing these minerals responsibly, and that we are
fulfilling the new mandatory reporting requirements of the U.S. Securities and Exchange Commission (SEC).
Starting in May 2014, and annually thereafter, we are required to determine if our products contain 3TG and, if
so, we must conduct due diligence to determine where the minerals are coming from and if they are sourced
responsibly. We must file a specialized disclosure (Form SD) and conflict mineral report with the SEC
describing our due diligence efforts.
It’s hard to express what an enormous undertaking this is for a company with a supply chain as broad, as deep
and as complex as ours. We are layers removed from the smelters and refiners in our supply chain; therefore,
we must survey our direct suppliers and request our suppliers, in turn, to survey their suppliers until the point
many layers down in the supply chain where the smelter or refiner of the 3TG is known. Once the smelters or
refiners are identified and reported to us, we then work with the cross-industry Conflict-Free Sourcing Initiative
to determine if the smelters have been confirmed to be conflict free. Smelters must pass an independent thirdparty audit to earn such a designation.
It is imperative that industries, governments and nongovernmental organizations work collaboratively to
develop workable solutions that make a meaningful difference in this human rights crisis. I believe Ford is
demonstrating leadership by helping to develop robust reporting and validation infrastructure leading to
increased supply chain transparency.
We are still in the process of identifying the origins of 3TG in our supply chain. At this point, there is one thing
that we can say with certainty: All of our vehicles contain 3TG. Tin, for example, can be found in any number
of vehicle-related components, from seat cushions to electronics to windshield glass.
Ford Around the
World
Thankfully, we have not, to date, identified any products that contain conflict minerals that have contributed to
conflict in the Congo; however, more work is required to identify the origin of all of the 3TG in our products.
We want to do our part and fully support the humanitarian goal of ending violent conflict in the Congo. I am
proud to be the team leader driving this important effort. (Read more about our conflict minerals work.)
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Supply Chain
People
Ford Around the
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People
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Maintaining strong and open communications and engagement with
the people our activities affect – from our own employees and the
dealers who sell our vehicles to our customers and our broader
communities – plays an important role in our One Ford goal of
delivering profitable growth for all.
Read more about OUR APPROACH
INVESTING IN THE “STEM” PIPELINE
Our company’s future success is dependent upon innovating the technologies that not only meet, but exceed, the
demands of our customers. It is critical that we develop a pipeline of technically trained professionals and that we
create opportunities for students to become more engaged in the fields of science, technology, engineering and math
(STEM).
Read more about OUR STEM STRATEGY
OUR GOALS AND PERFORMANCE PROGRESS
Goal: Fatalities target is always zero.
In 2013 we marked the third year since 1918 without an employee work-related fatality.
In 2013 we created nearly 6,500 jobs
We paid record profit-sharing
in the U.S., including 3,300 salaried
payments to about 47,000 eligible
positions, and planned to hire more
U.S. hourly employees in early 2014.
than 6,000 employees in Asia in
2014 to meet the growing demand
for fuel-efficient, high-tech vehicles.
We support our communities through
Nearly half of our 3,263 U.S. dealers
strategic investments and volunteer
have enrolled in our “Go Green”
efforts. In 2013, Ford contributed
program, which encourages dealers
$37.7 million, and 25,000 Ford
to implement energy efficiency
employees and retirees volunteered
initiatives.
more than 150,000 hours.
See more at FORD’S GOALS, COMMITMENTS AND STATUS
DIVERSITY AND INCLUSION
Henry Ford saw the wisdom of creating a diverse workforce, long before such a concept was embraced by other
business leaders. A century later, we continue to attract a highly skilled workforce that reflects diversity across culture,
ethnicity, race, perspective, age, religion, physical ability and sexual orientation. We are committed to the
advancement of women and minorities in our operations.
Read more about OUR DIVERSITY EFFORTS
Case Study: HIRING TALENT IN ASIA PACIFIC
Voice: JIM VELLA
Ford’s expansion in Asia Pacific is unprecedented.
Starting around five years ago, we saw the huge
potential for growth in Asia and began an
extraordinary ramp-up of new manufacturing
facilities, especially in China, India and Thailand, to
meet consumer demand for our vehicles. But how do
you build the pipeline of talented people necessary to
run and manage operations that seem to be
exploding virtually overnight? You start with a
comprehensive talent strategy.
President, Ford Motor Company Fund and Community
Services
“Employee engagement is critical to our success.
Employees want to be engaged with their
communities and enjoy the opportunity to give back.
We can truly make a much bigger impact on social
issues when we combine our financial resources with
our people resources.”
INVESTING IN OUR COMMUNITIES
Ford has been supporting community efforts since our founding more than 100 years ago. For us, it is not just about
donating money. It’s also about building partnerships and working with others to address the difficult challenges so
many people are facing.
Read more about OUR WORK WITH COMMUNITIES
ENGAGING WITH DEALERS
Our dealers are a source of strength. They are a critical part of our success and important economic contributors to their
communities. They represent the face of Ford to our customers and communities and provide employment, tax
support, leadership and customer service.
Read more about OUR DEALERS
CUSTOMER ENGAGEMENT
Maintaining good relationships with our customers is one of our most important activities. We engage in two-way
communication with our customers in a variety of ways, including social media.
Read more about OUR APPROACH TO CUSTOMER ENGAGEMENT
2013 HIGHLIGHTS
$3.5 million
181,000 +
the equivalent of in-kind corporate
Ford employees worldwide.
contributions through our employee
volunteerism.
Home People
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Overview
Maintaining strong and open communications and engagement with the
people our activities affect – from our own employees and the dealers who
sell our vehicles to our customers and our broader communities – plays an
important role in our One Ford goal of delivering profitable growth for all.
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Home People Overview
© 2014 Ford Motor Company
Supply Chain
Positive relationships with employees and business partners help us to improve
efficiencies, cost and quality, and better enable us to develop and innovate. An
engaged and motivated work force can strengthen our business, allowing us to
attract and retain the best people. Effective two-way dialogue with our customers,
dealers and other stakeholders helps us to understand and deliver the products that
customers want.
This section of our report focuses on the people who interact with our company in
different ways – the employees who work for us; the dealers who sell and lease our
vehicles; the individuals who live and work in the communities in which we operate;
and the customers who purchase our products. (Information on our suppliers can be
found in the Supply Chain section. Information on our investors can be found on the
Ford investor website. The stakeholder engagement section of this report provides
an overview of our stakeholders and how we interact with them.)
People
Ford Around the
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Workplace Health and
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Case Study: A
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Voice: Jim Vella
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Workplace
In 2013 and early 2014, we made progress in a number of areas related to
our employees. For example, we:
Created nearly 6,500 jobs in the U.S., including 3,300 salaried positions, and
planned to hire 6,000 employees in Asia in 2014 to meet the growing demand for
fuel-efficient, high-tech vehicles.
Negotiated collective bargaining agreements with labor unions in 17 countries
globally.
Made record profit-sharing payments to approximately 47,000 eligible U.S. hourly
employees.
Continued our work in projects to develop a strong pipeline of employees in
science, technology, engineering and math (STEM) fields.
Continued to win recognition for our diversity efforts.
Marked a year of zero employee work-related fatalities and a lost-time injury rate
that was lower than the industry average.
To learn about our commitments in some of these areas, see our Goals and
Commitments table.
Renewing Our HR Systems
Our One Ford business model requires an integrated approach to how we
manage talent. Developing talent on a regional and global scale requires
common processes, robust work force planning and real-time data to support the
business as we adapt to an ever-changing global environment.
For years, however, Ford had been working on a fragmented and outdated set of
systems that made it challenging for our human resources (HR) teams to
coordinate across multiple regions. We are now in the process of developing a
global leading-edge HR technology platform for our entire salaried work force of
approximately 60,000 people across all Ford business units.
By building a global technology platform, we’ll gain more insights into our work
force and how we can better meet the needs of our people and of our business.
We will be better able to support our people with online leading-edge processes,
and enable better decision-making to fully leverage our global talent base.
The new platform, which is being implemented in phases through 2016, will help
us provide better long-range work force planning for our business. It allows us to
manage employee data with standard sets of criteria across all of our global
operations while respecting data privacy concerns. Getting all of these data
points into the new system is a daunting task as we convert historical information
and keep track of sensitive data in line with required security levels and data
privacy legislation around the world.
The platform also includes a new employee development component, known as
Career Navigator, which was rolled out on a pilot basis to 11,000 employees
globally in 2013, and launched to all 60,000 salaried employees globally in 2014.
Career Navigator is a technologically innovative tool that integrates all of our
professional development processes in one place and enables quality, datadriven discussions between employees and supervisors. Other new technology
components include global reporting, work force planning and analytics, and
compensation planning.
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Workplace
Employees
Supporting One Ford
Attracting Talent
Investing in the STEM
Pipeline
Employee Satisfaction
Employee
Engagement
Leadership
Development
Diversity and
Inclusion
Workplace Health and
Safety
Dealers
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Employees
Here at Ford, our employees are the drivers behind our successes,
including our planned launch schedule of 23 new or significantly refreshed
vehicles for 2014 – the most aggressive in our history. As we continue to
witness surging global demand for our products, we rely ever more deeply
on the skills and talents of our dedicated work force of some 181,000
individuals.
Ensuring a great place to work requires an understanding of employee satisfaction
and what employees value about being part of Ford Motor Company. We engage our
work force as individuals and foster leadership development in a diverse environment
where people feel valued and included. We’re focused on developing a skilled and
motivated team – the essence of Ford – while providing a safe, respectful and
inclusive environment.
Our current manufacturing expansion is the fastest and strongest we have
experienced in 50 years. To fuel this growth, we are hiring in North America and Asia
Pacific and are exploring new strategies to develop a pipeline of future talent,
especially in technological fields. We must keep investing in the intellectual and
human capital that drives our ability to innovate and compete.
In North America, we created more than 14,000 jobs during 2012 and 2013 alone as
part of our largest hiring initiative since the beginning of the new millennium. In 2013,
we announced we would hire more than 3,000 salaried employees in the U.S. – 80
percent of them technical professionals to work in product development,
manufacturing, quality and information technology. We expect to hire approximately
6,000 employees in Asia Pacific in 2014, the vast majority of them hourly employees.
Wherever possible, we aim to share our successes with our employees. In the U.S.,
for example, we paid record profit-sharing payments to about 47,000 eligible U.S.
hourly employees.
Although we grew in U.S. and Asian markets, we had to realign our business in
Europe to address overcapacity issues. This resulted in the closure of two U.K.
plants in July of 2013. We also reached agreement to close our plant in Genk,
Belgium, at the end of 2014. Meanwhile, we announced plans to exit manufacturing
in Australia by October 2016. The Australia action will result in approximately 1,200
job losses. We recognize the impacts that these closures will have on the
communities and we will look to maximize redeployment of those positions wherever
we can. Realistically, however, we believe those opportunities will be limited.
Employment Data
As of December 31, 2013, we employed approximately 181,000 individuals
globally – 10,000 more than at the end of 2012. Substantially all of the hourly
employees in our Automotive operations are represented by unions and
covered by collective bargaining agreements. In the United States,
approximately 99 percent of these unionized hourly employees in our
Automotive sector are represented by the UAW1. Approximately 1.5 percent of
our U.S. salaried employees are represented by unions. Most hourly
employees and many non-management salaried employees at our operations
outside of the United States are also represented by unions. These unions are
key partners with Ford in providing a safe, productive and respectful workplace.
For more information about our collective bargaining agreements, please refer
to our Form 10-K.
Global Employment Numbers
Number of employees
Related links
This Report
Financial Health
Ford Around the
World
2009
2010
2011
2012
2013
177,000
164,000
164,000
171,000
181,000
All figures as of year-end.
Global Workforce 20132
Percent
2013
North America
46
South America
10
Europe
27
Asia Pacific Africa
13
Financial Services
3
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
2. Numbers do not add to 100 percent due to rounding.
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Supporting One
Ford
Attracting Talent
Investing in the STEM
Pipeline
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Leadership
Development
Diversity and
Inclusion
Workplace Health and
Safety
Dealers
Communities
Customers
Data
While we have many types of employees and work arrangements, all of our
employees together create a skilled and motivated team aligned around
our overall One Ford objectives. Our One Ford plan aligns our efforts
toward a common definition of success: having One Team, One Plan and
One Goal for an exciting, viable Ford that delivers profitable growth for all.
One Ford also provides consistent goals and expectations for employees
– whether they work in the U.S., China or one of our other global locations
– with a clear focus on the skills and behaviors we must demonstrate to
accomplish our goals. All members of our global team are held
accountable for incorporating One Ford into their daily work.
We have integrated One Ford into our people processes to support employee
development and drive accountability for moving the company forward while
demonstrating expected behaviors that are fundamental to the success of One Ford:
F: Foster Functional and Technical Excellence
O: Own Working Together
R: Role Model Ford Values
D: Deliver Results
Over the last few years, implementing the One Ford plan has meant that we have
focused our people strategies on four key goals: creating a great place to work;
developing a capable and effective work force; aligning our organizational structure
with our global business footprint; and providing the “people-related” processes to
support our work force. That One Ford approach was extended into our Go Further
campaign, which embodies our commitment to our customers. One Ford is our road
map and plan, while Go Further is the promise behind our efforts.
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Home People Workplace Employees Supporting One Ford
© 2014 Ford Motor Company
People
Supporting One Ford
Employee Satisfaction
Employee
Engagement
Supply Chain
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
People
Overview
Workplace
Employees
Supporting One Ford
Attracting Talent
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
In the U.S. especially, automakers must compete for talent, and we have
stepped up our efforts to find the best and the brightest to join our team.
We are in the midst of the largest hiring initiative in more than a decade as
we continue to ramp up our production to meet growing consumer
demand.
Employee
Engagement
Leadership
Development
Our message to job candidates is simple: Bring your talents to Ford and help us build
an even greater future.
Employee Satisfaction
Diversity and
Inclusion
Workplace Health and
Safety
Dealers
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
People
Attracting Talent
To attract potential salaried candidates, in 2013 we launched a new recruiting
campaign with a large social media element. Titled “The Distance Between You and
an Amazing Career Has Never Been Shorter,” the campaign encourages candidates
to bring their talents to Ford and contribute to serving customers through innovative
solutions. We created the campaign to highlight that Ford team members are leading
the way in imagination and creation. We wanted a fresh and innovative image that
illustrates that our employees are as important to Ford as the vehicles they create.
Investing in the STEM
Pipeline
Supply Chain
The new initiative engages job candidates on the three major social network sites that
we use for attracting employees – Facebook, Twitter and LinkedIn, as well as our
Ford corporate careers website. We have been creating profile videos of current Ford
employees to showcase to job seekers the different types of positions available at
our company.
In addition to an expanded online presence, we are stepping up our recruitment
efforts on college campuses since about one-third of our annual hires come from
colleges and universities. We recently opened the new Ford Talent Center in
Dearborn, Michigan, where we can provide better interview experiences for potential
hires while showcasing our company’s rich history and exciting products.
In 2014, we will be increasing the number of college interns we bring to our
operations by approximately 20 percent. This is primarily attributed to an increased
need for interns in our engineering and other technical areas to meet the needs of
our customers. Our internship program is one of the key ways that we find and
develop talent.
In 2013, we announced we would hire 3,000 salaried employees in the U.S. – 800
more than previously expected. With only a 2.7 percent voluntary quit rate among
current employees, the majority of these jobs are new positions. Of the 3,000 new
jobs, roughly 2,400 of them were technical professionals to work in product
development, manufacturing, quality, purchasing and information technology.
Engineers and technical professionals are in as much demand as our vehicles.
In addition to the salaried hires, we announced in April 2013 that we would hire an
additional 2,000 hourly workers at our Kansas City Assembly Plant to help meet
demand for our Ford F-150 truck. In November, we announced we would add about
350 new jobs at our Buffalo Stamping Plant. We have pledged to create 12,000
hourly jobs in the U.S. by 2015.
During 2013, we made significant improvements to the “on-boarding” process for
newly hired employees. These improvements include more information up front about
Ford, steamlined office logistics (such as laptop distribution on the first day of work)
and benefits enrollment within a few days.
The updated corporate orientation program is designed to give new employees better
insight into our history and our global reach while forging new connections with other
new employees and with corporate leaders. In 2013, 1,200 new employees attended
three on-boarding events, and 99 percent of participants said they felt the events met
their expectations.
Compensation and benefit programs are an important part of the company’s
employment relationship, which also includes challenging and rewarding work,
Related links
This Report
Financial Health
Ford Around the
World
growth and career development opportunities, and being part of a leading company
with a diverse work force and great products. Ford is a global company with a
consistent compensation and benefits framework that is affordable to the business.
Home People Workplace Employees Attracting Talent
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
People
Overview
Workplace
Employees
Supporting One Ford
Attracting Talent
Investing in the
STEM Pipeline
Employee Satisfaction
Employee
Engagement
Leadership
Development
Diversity and
Inclusion
Workplace Health and
Safety
Dealers
Communities
Customers
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Investing in the STEM Pipeline
Our company’s future success is dependent upon innovating the
technologies that not only meet, but exceed, the demands of our
customers. And exceeding those expectations will only happen with the
right talent. The problem is that the automotive industry is facing severe
shortages of students and recent graduates entering the work force with
the skills and knowledge necessary to propel our business forward,
particularly in technological fields.
It is critical that we develop a pipeline of technically trained professionals and that we
create opportunities for students to become more engaged in the fields of science,
technology, engineering and math (STEM). The situation is particularly acute in the
United States. According to a recent survey by the Program for International Student
Assessment, U.S. students ranked 24th in the world in their understanding of science
and 31st globally in math.
Meanwhile, the percentage of degrees awarded in STEM disciplines is on the decline.
For example, enrollment in engineering degrees is expected to fall to just 5.5 percent
of all college majors by 2020 – about half of what it was in 1995.
Adding to the problem, minorities and women are underrepresented in the field. While
Latinos make up about 16 percent of the U.S. population, they comprise just 8
percent of those earning engineering degrees. African-Americans, who make up 12
percent of the overall population, make up only 4 percent of those earning
engineering degrees. And while the rate of women earning engineering degrees is
steady, the rate of minority women is declining, particularly among African-American
women.
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
% of Total Engineering Bachelor’s Degrees Earned 1977–2011
Voice: Jim Vella
Source: National Action Council for Minorities in Engineering, Inc. (NACME), 2013. 2013 NACME Data Book. Retrieved from
http://www.nacme.org/research-publications.
Those statistics relate only to those who would be entering the work force in the next
few years. Among those who are currently teenagers – the employees of the future –
just 17 percent of students express high interest and demonstrate strong proficiency
in STEM careers. We need to get more students interested – and maintain their
interest.
And many of those who do choose STEM careers are often unaware that the auto
industry offers innovative and collaborative careers beyond core engineering. Despite
our exciting technical innovations, we often must compete for talent with the hightech companies of Silicon Valley and continue to fight perceptions of an aging
industry. In truth, however, these days we are as much a technology company as an
auto company.
So what are we doing about it? In recent years, we have stepped up our efforts with a
new strategy that is supporting STEM initiatives in a more holistic way. Our STEM
strategy recognizes the importance of a strong governance structure with leadership
that supports the strategy with resources to ensure it remains sustainable. To that
end, we have councils at various levels of the company that engage many sectors of
our business. We ensure that our current and future initiatives are aligned, using data
and metrics to drive actions and decisions on where we will invest in the future.
Finally, we know we’re not in this alone, so it’s vital to stay connected to stakeholders
who are active partners. These include external organizations already working on
great STEM initiatives, as well as our own employees who are passionate about
securing the future of Ford and the overall automotive industry.
We have developed programs that promote awareness, hands on learning and STEM
educational opportunities and support teams in established programs such as FIRST
Robotics and vehicles teams at select universities.
We support several programs that build STEM skills, as described below.
High School Science and Technology Program (HSSTP)
For 30 years, Ford’s HSSTP program has given students in southeast Michigan the
opportunity to spend time on the Ford campus meeting with scientists, engineers and
technicians to see how science and engineering can have real-world applications.
Participating students spend six Saturday morning sessions at Ford’s Research and
Innovation Center in Dearborn with Ford employees who volunteer their time to some
200 students a year.
The program gives us a chance to promote science and engineering, and reach out to
students to encourage them to consider new career options. Students who attend at
least five of the sessions are eligible to apply for summer internship positions.
Some of the participants have ultimately become Ford employees. Angela Harris, for
example, participated in HSSTP when she was in high school in 1998. She did an
internship at Ford that summer and then came to Ford as a full-time employee in
2003 after graduating from the University of Michigan with a bachelor’s degree in
chemical engineering.
“I don’t think I would have known to go into chemical engineering if I hadn’t had the
opportunity to do the internship here at Ford,” said Harris, who now works as a
research engineer in biomaterials and plastics. “Most people don’t start their careers
when they’re 16 years old, so it’s been an interesting journey for me.”
Philip Lechowicz, a research engineer and member of Ford’s electrification team, also
attended the HSSTP and did an internship at Ford when he was a student at Adlai
Stevenson High School in Livonia, Michigan, in 2000. “It’s a very good opportunity to
get real-world experience versus the typical textbook instruction you get in the
classroom,” he said. “The Ford HSSTP experience proved to be an invaluable asset
throughout my undergraduate and graduate university studies, and was a
springboard to enter the engineering work force.”
We have been exploring how we can replicate this successful program in other
geographic areas beyond just southeast Michigan.
Ford Next Generation Learning (Ford NGL)
Ford NGL mobilizes educators, employers and community leaders to prepare a new
generation of high school students for college, careers and life. The program, which
was launched by the Ford Motor Company Fund in 2006, provides dollars, coaching,
mentoring and technical support to more than 20 communities in the U.S. to establish
“career academies” that allow students to learn their academics through the lens of a
career which, in turn, makes learning more relevant and meaningful. These career
academics are developed to align with the work force and economic development
needs of a city or region. A large majority of the academies focus on STEM careers.
Ford NGL evolved out of the Ford Partnership for Advanced Studies (PAS), which
officially launched in 2004 as a high school curriculum focused on helping teachers to
engage students in more project-based learning. The Ford NGL program goes
beyond working with a small group of teachers in a high school. Instead, the program
addresses how a district or region of districts can transform their high schools into
career academies that use real-world, project-based lessons tied to a potential
career. Our experience and research show that it takes a community to make real
change, and our approach blends the expertise of stakeholders across the
communities where the Ford NGL program is in place. Three distinct but
interconnected strands comprise the Ford NGL framework, which enables whole
communities to design and carry out a long-term plan for revitalizing education (see
graphic below).
The public school system in Nashville, Tennessee, for example, has seen a
tremendous boost in its graduation rates since it became a Ford NGL community.
With 12 high schools and more than 16,000 students, the program has set up a total
of 78 career academies that focus on topics ranging from engineering to aerospace
to music production. The graduation rate jumped from 58 percent in 2005 to 75
percent in 2013.
“This is the most holistic and systematic approach to the transformation of high
schools that we’ve seen as it creates a way for local employers, post-secondary
partners and civic leaders to support education in very meaningful and systemic
ways,” says Cheryl Carrier, executive director of Ford NGL.
Through programs like NGL, we’re now focusing even more strongly on developing a
pipeline of future talent in the U.S. who are prepared for STEM careers and greater
success in whatever careers they choose to pursue.
Transforming
Teaching and
Learning
Transforming the
Secondary School
Experience
Transforming
Business and Civic
Engagement
Creating meaningful
learning experiences
that enable students to
learn and apply
academic, 21st century,
and technical knowledge
and skills to real-world
challenges.
Creating and maintaining
career and interestthemed academies and
collaborative culture,
structures, and
practices.
Engaging employees,
educators and
community leaders in
building and sustaining a
transformed secondary
school experience.
Home People Workplace Employees Investing in the STEM Pipeline
© 2014 Ford Motor Company
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
People
Overview
Workplace
Employees
Supporting One Ford
Attracting Talent
Investing in the STEM
Pipeline
Employee
Satisfaction
Employee
Engagement
Leadership
Development
Diversity and
Inclusion
Workplace Health and
Safety
Dealers
Communities
Customers
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Employee Satisfaction
Each year, we ask our work force to participate in the Global Pulse and
Engagement (Pulse) survey to gain insight into employees’ overall
satisfaction with the company, their jobs, diversity and other aspects of
their workplace experience. We encourage our employees to provide
candid feedback, and we benchmark results and participation externally.
Results of the survey are incorporated into our business planning review
processes. Improving Pulse scores is an annual performance objective for
many of our senior managers.
In 2013, 70 percent of our salaried employees across the globe participated in the
survey, which included a total of 55 multiple-choice questions across 12 dimensions
of workplace life, including training and development, diversity, and workplace safety
practices. The results of the 2013 survey were highly favorable, with 11 of the
dimensions improved over 2012 and one unchanged.
The Employee Satisfaction Index (ESI) section of the survey, which asks employees
questions such as whether they feel valued at work or whether they believe they are
rewarded for their job performance, increased 4 percentage points from 2012.
Considered the bellwether of employee satisfaction, Ford’s ESI score is 8 percentage
points above the company’s benchmark, which is comprised of a group of Fortune
500 companies.
Within the ESI, the highest score – 14 percentage points above the external
benchmark – was for the question that asked employees whether they feel satisfied
with the information they receive from management on what’s going on with the
company. Three of the four questions that improved most in 2013 were from the ESI
category.
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Supply Chain
The 2013 survey also showed overall success in that 47 of the 55 questions showed
improvement in 2013 and eight questions remained flat.
In 2013, we conducted a global survey of our hourly employees for the second time.
The objective was to increase participation levels and collect feedback from our
hourly work force and to compare data to the baseline metrics collected in the prior
year. The survey measured the effectiveness of the One Ford strategy and its impact
on employee satisfaction, and guided continuous improvement efforts in our
manufacturing operations. Plant locations in 13 countries participated, generating
feedback from more than 43,000 employees. The survey included a minimum of 20
questions that were consistent with questions asked in the salaried Pulse survey.
Regions could add more questions as needed. The most favorable responses were
around company mindset, quality work practices and training. ESI results in 2013
were down 7 points, although base participation almost doubled from 2012.
Improvement efforts will continue to focus on the effective implementation of our
overall Ford Production System, which encompasses safety, quality, delivery, cost,
people, maintenance and environment. Read more in the Health and Safety section
of this report.
As part of our efforts to increase satisfaction, we are constantly improving our
strategies for fostering open dialogue with employees. Read more in the Employee
Engagement section.
In addition, each year following the survey, we send managers and supervisors
throughout Ford a report that shows how their specific teams and/or plants
responded to the questions on the survey. The goal is for the managers and
supervisors to then meet with their work groups, discuss the results, and develop
action plans for improvement.
For more information on the Pulse survey, see the Data section of this report.
People
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World
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
People
Overview
Workplace
Employees
Supporting One Ford
Attracting Talent
Investing in the STEM
Pipeline
Employee Satisfaction
Employee
Engagement
Leadership
Development
Diversity and
Inclusion
Workplace Health and
Safety
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Employee Engagement
Keeping our employees engaged with our company overall, and
encouraging them to stay connected with their peers and their
communities, is an essential component of our people strategy here at
Ford. We know there is a strong benefit to the business when employees
are engaged with their work and encouraged to be creative and
innovative. A more engaged work force helps us to attract – and retain –
the talent we need to be an industry leader.
We believe it’s important to communicate with our work force in ways that are open
and transparent. We do so through a variety of interactive forums, from “town hall”
meetings to intranet surveys and chats, from joint labor-management committees to
diversity councils. We also use several publications, such as plant newsletters and
our @Ford magazine, to communicate the latest information on the state of the
company and our products. In recent years, we have also increased our use of social
media applications, such as Facebook, to inform and connect with our employees.
This annual Sustainability Report, and the high-level executive summary we produce,
are also designed to engage employees and inform them of our efforts in our most
material sustainability issues. The summary is distributed to employees who receive
the @Ford magazine. Employees who are more engaged in sustainability can help
us further advance our goals.
Dealers
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
For our hourly employees, we work closely with their unions to develop agreements
and governance plans over changes in our operations (e.g., reorganizations, plant
shutdowns, employee transfers and reductions). Joint labor/management committees
are set up at each plant to give employees an opportunity to influence working
conditions and practices. Manufacturing operations rely on an aligned and capable
organization to engage teams of hourly workers. They strive to build cars and trucks
that are “Best in World” and constantly look for opportunities to improve our
processes and products.
For our salaried employees, most of whom are not covered by union agreements, we
have a strong Code of Conduct and comprehensive Policy Letters and Directives
covering topics, including diversity, relevant to our employees. We also practice
regular two-way communication with all employees through webcasts, executive
Q&A sessions between senior leadership and staff who wouldn’t typically have faceto-face meetings with top-level management, quarterly “town hall” meetings,
manager-to-employee business cascades, surveys and informal communications.
We survey our salaried employees twice annually using the Global Pulse and
Engagement survey.
Our employees are also our customers, and they can be strong ambassadors for our
products. In Michigan, information sessions called “Go Further Employee Events” are
held to give employees the opportunity to view, learn about and test drive yet-to-bereleased vehicles. This lets the employees see how our products are meeting the
needs of customers, while providing factual information about the vehicles. Our
employees can then promote the vehicles to their friends and families, which, in turn,
can increase sales and help to strengthen the Ford brand.
Our Employee Resource Groups also conduct a number of events and initiatives each
year to engage our employees, provide product insights and reach out to our
communities. (See the Promoting a Diverse and Inclusive Workforce section for more
on these groups.)
We believe it’s important to engage our people within the communities in which we
operate. Each year, we offer ways for thousands of our employees and retirees to
participate in volunteer programs. We see these programs as not only critical to
helping those in need, but pivotal to inspiring and energizing our employees around
volunteerism and community service. Through these community initiatives, we
support teamwork and build a sense of shared purpose and commitment. For more
People
Ford Around the
World
information, see the Communities section.
Engaging Employees, Engaging Families
What’s one good way to engage employees? By sharing work experiences with
loved ones. The Chicago Stamping Plant’s Diversity Team recognized that
manufacturing employees seldom have the opportunity to share their work with
their families. So they created a new campaign “Bring Your Work to Your Family”
– a riff on “Bring Your Kids to Work Day.” A prime feature of the campaign was a
book they produced called “The ABCs of the Chicago Stamping Plant,” which
covers all aspects of the plant from A to Z. The book also includes family recipes,
family trees, historical facts and many pictures, along with an article on the
plant’s longest-tenured UAW1 employee. The plant also organized a Family Fun
Day and Open House that gave families an opportunity to check out the plant
first-hand – something most of them had never been able to do. The event
included a plant tour, monster truck exhibition, old and new vehicle displays, a
kid’s fun area and musical entertainment.
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
Home People Workplace Employees Employee Engagement
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
People
Overview
Workplace
Employees
Supporting One Ford
Attracting Talent
Investing in the STEM
Pipeline
Employee Satisfaction
Employee
Engagement
Leadership
Development
Diversity and
Inclusion
Workplace Health and
Safety
Dealers
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Leadership Development
Employee development is crucial to delivering our vision of building great
products that contribute to a better world. The most important thing we can
do is stay focused on creating a skilled and motivated work force. We do
that by investing in our employees, strengthening their technical and
leadership skills and recognizing them for delivering results that cultivate
success. Our company is in growth mode, making it even more essential
for us to expand the capabilities of our people. Our vision is to be
recognized for world-class learning and development excellence.
In 2013, we assembled a team to determine our learning and development strategic
priorities and structure for a truly global learning organization. As a company with
operations around the world, we need certain standards and processes for
developing leaders who can take Ford to the next levels of performance. We have
been standardizing, simplifying and integrating talent-management processes;
implementing global competency frameworks; and enhancing leadership
development programs for experienced managers.
In growth markets such as Asia, we need a hands-on development approach that is
integrated with our human resource (HR) talent management system as we look to
develop a pipeline of talent.
We want to create a learning culture, where employees are able to continuously learn
new things and adapt to change. Anywhere from 70 to 80 percent of what we learn is
not in a classroom. Because of that, we focus on “blended learning,” which is a
combination of classroom, self-study, relationships and experience.
We have developed a new set of competency frameworks to help Ford salaried
employees determine where they are in their development and to map out individual
plans for themselves to improve their capabilities. Individual Development Plans, or
IDPs, enable employees to meet current and future goals while maximizing
performance in their current assignments. Using the IDP, employees work with their
managers to help them identify strengths and areas for improvement, and then
create customized plans for their individual developmental needs.
The competency framework is a part of our efforts to build a culture of continuous
improvement, with employees taking active roles in their own professional
development and the success of our business.
We provide a comprehensive range of learning and development resources that align
with One Ford and the key competencies required to support each functional area.
These resources include virtual, Web-based and classroom training, experiential
learning, special projects, task forces, mentoring and coaching, social networking,
team “lunch and learn” and other similar workshops. All of these seek to foster
functional and technical excellence, encourage teamwork, promote Ford values and
enhance our ability to deliver results.
Development at Ford falls into two categories: functional/technical and leadership.
Each skill team/function offers learning solutions tailored to their skill team/functional
competencies. We offer global leadership development programs, including the
following: the Global Leadership Summit, which is aimed at executives and general
managers; the Global Executive Leadership Program, which is geared toward
directors and senior managers; and the Experienced Leader Program, aimed at
middle management. We also offer the Salaried Supervisor Institute/Program (SSI)
for new or experienced leaders who want to enhance their One Ford skills. One Ford
is designed to build our employees’ individual capability as well as our organization’s
capability to drive the business forward.
All of our leadership programs focus on the following key areas:
self insight
People
Ford Around the
World
developing others
team effectiveness
building relationships
operating in a global environment
creating a leadership environment
Similar to our vehicle development strategy, our learning and development strategy
has been to leverage our global scale and standardize as much as possible at all
levels of the organization.
One of our key principles is that development is for all employees. Across our global
manufacturing operations, we offer standardized “Process Coach and Team Leader”
training to equip our front-line production leadership with the competencies needed to
successfully foster teamwork, and achieve plant and business goals and objectives.
Easing Toward Retirement
The Phased Retirement Program (PRP) was first piloted in 2011 and has been
offered in the U.S. each year since. The voluntary program allows retirementeligible employees to work halftime at full pay for a period of six months
immediately prior to exiting the company. The program is an effective tool for
mentoring and transferring important knowledge while transitioning employees
into retirement.
One retiring employee who participated in the program in 2013 called PRP “a
great way to prepare for the future while I left the company I love.” His manager,
meanwhile, found it equally beneficial.
“Because this role is unique within Ford, it was especially important to have a
successful handoff, and PRP was a key enabler,” she said.
Home People Workplace Employees Leadership Development
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Diversity and Inclusion
People
Overview
Workplace
Employees
Supporting One Ford
Attracting Talent
Investing in the STEM
Pipeline
Employee Satisfaction
Employee
Engagement
Leadership
Development
Diversity and
Inclusion
Promoting a
Diverse and
Inclusive
Workforce
Diversity and
Inclusion Awards
Workplace Health and
Safety
Dealers
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Henry Ford saw the wisdom of creating a diverse work force, long before
such a concept was embraced by other business leaders. A century later,
we continue to attract a highly skilled work force that reflects diversity
across culture, ethnicity, race, perspective, age, religion, physical ability
and sexual orientation. We are committed to the advancement of women
and minorities in our operations.
Throughout the history of Ford Motor Company, inclusion has been as much a part of
the company’s success as the products our diverse employee base has created.
Ford is a leader in diversity and inclusion, and both remain key business strategies.
Our diversity makes us a better and stronger company, by bringing in fresh ideas,
perspectives, experiences and life responsibilities, and by fostering a truly
collaborative workplace.
In 2013, approximately 27 percent of our U.S. work force (including both hourly and
salaried) were members of minority groups and 22 percent were female. Among our
global salaried work force, 74 percent were male and 26 percent were female.
Among managerial positions globally (defined as middle management and above),
17 percent were female. More information on our U.S. work force by minority groups
and gender can be found in our Engagement and Community data.
On our 16-member board of directors, two are women and two are members of
minority groups. Of our 42 corporate officers, four are women and eight identify
themselves as minorities.
In recent years, Ford has received hundreds of diversity awards from a wide variety of
publications and organizations that recognize the value we place on building a
diverse and inclusive culture. Our employees also recognize Ford’s efforts in this
area. According to our 2013 Pulse survey, 87 percent of our workers globally believe
Ford’s management is committed to diversity. This is up from 86 percent in 2012 and
is one of the highest scores on Pulse survey topics. On the global hourly survey, 71
percent responded favourably to the question: “Having a diverse work force
contributes to the company’s success.”
If we want to continue delivering market-leading features and technologies that will
appeal to an increasingly diverse customer base, we must ourselves reflect that
diversity. Serving a global customer base requires employees with different
viewpoints and perspectives, all working together as members of a skilled and
motivated team.
In the U.S., for example, female buyers are outpacing males among the millennial
generation – the first time that has ever happened. Women account for 55 percent of
all millennial purchasers, compared to 40 percent among the baby boomer
generation. Our research indicates that women in key developing markets will follow,
resulting in millions more female customers around the globe.
At Ford, we are focusing on women as a key demographic as we launch our biggest
product expansion in our history – 23 new or significantly refreshed vehicles to
market in 2014, including 16 in North America. We especially need talented women
to develop and market our vehicles if we want to reach this key demographic.
Read more about Ford’s history of diversity and inclusion.
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Our definition of diversity includes all those things that make each of us
unique individuals. Our backgrounds, opinions, experiences, perspectives
and life situations are just some of the distinctions we bring to the global
workplace. At Ford, a diverse and inclusive environment fosters skilled
and motivated people working together globally to drive business results in
support of One Ford.
We integrate our diversity strategy into our business through the following strategic
areas of focus:
Leading the way – The executive leadership team, led by our CEO, champions
diversity and inclusion at Ford. To enable us to work together effectively across
the global enterprise, the leadership team ensures that diverse perspectives are
integrated into business objectives and key human resources processes.
Supporting our diverse work force and strengthening our external
partnerships – Ford currently supports a number of employee networks,
including 11 Employee Resource Groups (ERGs) that help to foster diversity and
inclusion. These include groups for employees of African ancestry; Hispanic,
Asian Indian, Chinese and Middle Eastern employees; veteran and active
military employees; employees dealing with disabilities; female professionals;
working parents; gay, lesbian, bisexual and transgender employees; and the
Ford Interfaith Network, which brings together separate affinity groups for
Christians, Jews, Muslims, Hindus and other faiths. A number of the groups
have chapters in our business units throughout the world. In addition to
supporting our employees, these ERGs organize community volunteer activities
and provide us with an opportunity to better understand the consumer needs and
wants of individuals of diverse backgrounds. Some of their recent initiatives
include mentoring students from local schools, assisting the homeless and
sending care packages to our military overseas. Our Ford Hispanic Network, for
example, partnered with Ford Credit to teach financial literacy workshops in local
high schools and community organizations. Our Veterans Network participates in
veteran career fairs and works with the Wounded Warrior program.
Fostering a respectful and inclusive environment – Ford’s commitment to
inclusion is incorporated into One Ford expected behaviors and communicated
in ongoing forums such as “town hall” meetings and training. Every year since
1999, we’ve held a Global Diversity & Inclusion Awards nomination process to
recognize individuals and teams who have exhibited the inclusive One Ford
behaviors critical to our success as a company. Winners are recognized by their
leaders and highlighted in our internal newsletters and social media sites in a
year-long process. The participation of our employees from around the world in
this nomination process continues to grow. For 2013, our CEO and other senior
executives honored 36 teams and individuals from Australia, Brazil, China,
Germany, India, Mexico, Spain, Taiwan, Thailand, Venezuela, the U.K. and the
U.S.
Supporting work/life flexibility – We encourage employees and managers to
discuss both business and personal goals. Work/life flexibility creates a
competitive advantage and addresses the needs of our global, multigenerational work force. Ford Digital Worker is a global information technology
program that supports One Ford and enhances employees’ ability to work
remotely. Ford’s efforts to provide employees with tools such as WebEx, Instant
Messenger and enhanced mobile access capability have increased employee
productivity and satisfaction. Flexibility solutions vary depending upon locations,
teams and employees. Examples include the following:
In the U.S., a significant number of the salaried work force occasionally uses
“flextime,” which allows employees to vary their daily work times. We have
approximately 3,000 employees on formal work programs that involve
telecommuting, part-time work and compressed work arrangements. Many
more employees develop informal arrangements with their supervisors for
occasional work-from-home opportunities. Our Flexible Work Network
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provides “flex mentors” to help advise employees on effective ways to work
differently.
In Europe, we offer a variety of flexible working patterns. In the U.K. and
Germany, for example, we support part-time working and telecommuting
and, at some locations, offer child-care facilities for the children of our
employees.
In Canada, our many programs include “Summer Hours,” which give
employees an opportunity to work with their managers to identify a
compressed work-week schedule during the summer months.
Several countries within Ford South America have established programs
aiming to leverage work/life flexibility, including flexible work locations.
Other employee resources include employee assistance programs, “mothers’ rooms”
for nursing mothers in some of our global locations, meditation rooms and wellness
initiatives.
Policies and Grievance Procedures
Ford Motor Company is an equal opportunity employer committed to a diverse and
inclusive work force. We have long-standing policies clearly stating that
discrimination or harassment in the work environment because of race, religion,
color, age, sex, national origin, disability status, sexual orientation, gender identity or
protected veteran status is a violation of the company’s nondiscrimination policies,
and Ford has a commitment to zero tolerance of this type of behavior. These policies
apply to all individuals, including part-time and supplemental employees, and agency
resources. Ford understands its responsibility to foster a respectful work environment
free of harassment or discrimination at all levels of the organization. We take this
responsibility seriously and thoroughly investigate any claim of violation(s).
Our collective bargaining agreements address this issue and allow union-represented
employees the right to use the grievance process. Ford’s Code of Human Rights,
Basic Working Conditions and Corporate Responsibility (Policy Letter #24) directly
addresses the issue of respect and inclusion, as do the following additional global
Policies and Directives:
Local Equal Employment Opportunity Policy Statement
Policy Letter No. 2: “Relationships with Employees”
Policy Letter No. 6: “Equal Opportunity and Affirmative Action”
Directive B-110: “Anti-Harassment/Zero Tolerance”
Across the globe, a number of internal avenues are available to employees who wish
to make and/or document a complaint. These processes are communicated to all
employees through the Open Door policy, which is explained in Policy Letter No. 2,
and through various policies posted online. The Open Door process, available to all
employees, facilitates the resolution of work-related issues. These avenues include:
Reporting the incident or concern to a supervisor or any other member of
management;
Filing a complaint with the local human resources office;
Contacting the human resources representative at the division office or
Personnel Relations at World Headquarters in Dearborn, Michigan;
Calling a hotline, through which concerns may be raised; and
In the U.S., using peer review, which is an internal alternative dispute resolution
process.
Also in the U.S., the company has long-standing, strong relationships with the U.S.
Equal Employment Opportunity Commission and state civil rights agencies. We stand
committed to cooperating with those civil rights agencies that provide resources to
the people of our diverse communities in an effort to eliminate discrimination and
harassment in the workplace.
Within the U.K. we have a highly robust, comprehensive Dignity at Work policy that
sets out the expected standards of behavior and what steps can be taken if there are
infringements on the high standards. All employees are trained on the content of the
policy, with further training for supervisors and managers who investigate allegations
of harassment and/or bullying.
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We have received hundreds of awards in the last few years from
publications and organizations that recognize the value we place on our
employees and our ability to work inclusively. Specific diversity awards
given in 2013/14 include the following:
Supporting One Ford
America’s Ideal Employers – Universum
Attracting Talent
Investing in the STEM
Pipeline
Best Companies for Diversity – Hispanic Business Magazine
Best of the Best – Hispanic Network Magazine
Best of the Best – Professional Women’s Magazine
Employee Satisfaction
Best of the Best – U.S. Veterans Magazine
Employee
Engagement
Best of the Best – Top Diversity Employers – Black EOE Journal
Leadership
Development
Corporate 100 – Minority Business News
Diversity and
Inclusion
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Diversity and
Inclusion
Awards
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Communities
Best Places to Work – Human Rights Campaign
Corporation of the Year – Asian Pacific American Chamber of Commerce
Top 100 Employers – Latino 100
Top 50 Employers – Equal Opportunity Magazine
Top 50 Employers – Minority Engineer Magazine
Top 50 Employers – Workforce Diversity for IT & Engineering Professionals
Top Corporation for Women Owned Businesses – Women’s Business Economic
National Council
Top Corporations – Women’s Enterprise USA Magazine
World’s Most Attractive Employers – Universum
World’s Most Innovative Companies – Fast Company
For a listing of corporate responsibility and governance awards for our company, see
the Awards and Recognitions section.
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Our vision is to achieve zero fatalities and no serious injuries, and to protect and
continually improve the health of our work force.
Data: Workplace Safety
At Ford, we aim to create a safe workplace with zero fatalities and no
serious injuries. We want to demonstrate leadership in safety – not just
within manufacturing, but within all industries around the globe. We have
made strong and steady progress, with overall injury rates dropping to a
tenth of the levels of 1999, when we revamped our formal safety program.
But we’re still not where we want to be, and we know we have more work
to do.
Our top executives and managers remain committed to ensuring that our people stay
safe and healthy while working as part of our One Ford team. We have adjusted
management compensation to be more heavily weighted to drive safety culture
improvements. Our Board of Directors, for example, reviews our company’s health
and safety performance as part of CEO Alan Mulally’s annual assessment.
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Health and Safety
Governance
Safety is integrated into all aspects of our business. Our Safety Operating System
(SOS), which is part of our overall manufacturing strategy, provides for the health
and safety of our employees through empowered teams of people working together.
Safety is one of the core components of the Ford Production System, along with
quality, delivery, cost, people, maintenance and environment. A strong safety record
is good for our employees and good for our business.
In recent years we have been especially focused on changing the work force culture
within our plant operations to ingrain the importance of safety in all of our people, no
matter their role. We’re leveraging the One Ford philosophy of working together,
caring for each other and creating a supportive environment.
We know that to manage health and safety effectively, we must maintain good
relationships with all stakeholders. Globally our unions share our commitment to a
safe working environment and have been our partners at every step of the Health
and Safety Leadership effort and other health and safety programs. We also maintain
important external relationships with regulatory agencies, professional organizations
and suppliers. In the U.S., formal partnerships among Ford, the UAW1, the U.S.
Occupational Safety and Health Administration and its state counterparts are a
visible example.
The “health” part of health and safety remains a key driver for Ford. We recognize the
impact that health issues such as heart disease, diabetes, smoking and obesity can
have on the well-being of our employees, as well as on the cost of providing health
care to our work force in the U.S. By helping employees to prevent serious diseases
and effectively manage chronic conditions, we can have a positive impact on our
employees’ quality of life and our bottom line.
For more about our workplace safety systems, see the corresponding pages on
Health and Safety Governance; Safety Culture and Accountability; Safe Conditions;
Health as a Strategic Advantage; and Our 2013 Safety Performance.
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
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Health and Safety Governance
We have comprehensive governance systems for health and safety
management. Our overarching Occupational Health and Safety (OHS)
policy is established through a corporate Policy Letter and Directives. In
addition, global OHS standards cover all health and safety topics,
including safety, ergonomics, occupational hygiene, toxicology and clinical
operations.
Often the most efficient and cost-effective way to reduce safety and ergonomic risks
in the manufacturing process is to engineer them out upfront. Our global
manufacturing engineering teams use the latest technology of “virtual manufacturing”
to predict and eliminate risks during the design stage. We also have a global process
to ensure that all materials used in our factories are safe for our people. Learn more
about our materials management processes.
We review safety regularly at the plant level and in regional OHS committees. Our
president and CEO, and our senior operating team, review safety performance as
part of their regular business plan reviews, as does the global Manufacturing
Operating Committee.
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Within manufacturing we use an assessment process that is aligned with the Global
Ford Production System. The process includes an integrated assessment that
evaluates safety, quality, delivery, cost, people, maintenance and environmental
operating systems, while recognizing their interdependencies.
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Non-manufacturing sites conduct yearly self-assessments of their OHS risks and
performance. All sites must respond to a series of safety questions that have been
integrated into the Ford General Auditor’s Office basic audit review program.
Ford faces workplace health and safety challenges similar to those of many
multinational manufacturing companies. These challenges include establishing and
reinforcing high, common expectations for the safety of our employees and our
contractors worldwide. Most of our manufacturing facilities have joint
union/management safety committees that guide the development and
implementation of safety programs in their operations. At least 75 percent of the
company’s work force globally are covered by local health and safety committees.
This includes the entire manufacturing work force and some staff organizations.
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We’ve been able to make some significant improvements in the safety of
our operations over the last decade, with a substantial decline in the rates
of injuries. We have improved our management systems, engineered out
known safety risks wherever possible, and augmented our training. But
getting to the next level – and our goal of zero fatalities and serious
injuries – means we must change the culture of our work force. Today, the
major safety challenge at Ford is improving employee adherence to
existing safety procedures and improving employee awareness to
recognize and eliminate hazards.
In 2013, we marked our third consecutive year of zero fatalities among Ford
employees. However, we unfortunately experienced three fatalities among
contractors – one in Chicago, one in India and one in Russia. As a result, we are
putting greater focus on changing the culture of safety not only of our own
employees, but also of the service contractors we hire to clean our facilities, remove
trash and scraps, cook meals in cafeterias and maintain equipment, among other
outsourced tasks.
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We are pleased that we have not had a fatality of one of our own Ford employees for
three consecutive years. Yet, we continued to experience service contractor fatalities
and serious injuries on our property. It is unacceptable to us that anyone would be
killed or seriously injured while working at one of Ford’s locations.
Ultimately, safety is the responsibility of the service contractors we hire to perform
certain tasks on our behalf. However, we believe we can do more to elevate the
importance of safety among our service contract organizations. We want to be sure
that the service contractors we hire – and there are hundreds of them worldwide –
have the proper training and credentials and that they are making safety a top
priority.
The service contractor fatalities in India and Russia occurred while individuals where
doing routine activities. While we at Ford cannot directly control their actions, we can
do more to push our service contractors toward the highest safety standards.
In 2013, we updated our required safety standards for service contractors so they are
now similar to what we already use for construction contractors that we hire to build
or renovate Ford facilities. We now require that each service contractor have
someone accountable for safety at the contractor organization. And, we’re now
assigning a Ford employee to be the dedicated safety liaison and person responsible
for each service contractor at each location.
We will put even greater focus on service contractor safety in 2014.
Changing Our Safety Culture
With our own employees, meanwhile, we continue to take a more emotional approach
to safety, and we believe it’s been making an impact. On December 26, 2009, one of
our employees died in a tragic accident at Ford’s Kentucky Truck Plant in Louisville.
Ronald Cassady’s death shattered the tight-knit plant and profoundly impacted our
company.
The following year, we produced a documentary about Cassady – a 16-year Ford
veteran who died of injuries after a 220-pound steel beam fell on top of him. The
video, which was translated into multiple languages for required viewing by
tradespeople at all of our manufacturing facilities, focuses on Cassady’s friends,
coworkers and family as they share the painful details of that horrific December day.
The video made a big impression on our people. And in the years since, we have
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been producing more videos that tell real-life stories of employees who were injured
– or who had a close call – on the job. Some of the “Faces of Safety” videos include
images of a worker’s family to remind our people that when they ignore the rules of
safety on the job, they’re not just putting themselves at risk – they’re putting the
futures of their loved ones at risk too.
Our target audience for the videos is skilled tradespeople – the employee category
that is at highest risk for serious injuries. These are the individuals who troubleshoot
equipment, make repairs and retool the manufacturing lines during a plant shutdown.
Eight of our last 10 fatalities – including Ron Cassady – occurred during maintenance
activities. Approximately 20 percent of our employees are in the skilled trades. Yet
they have represented 80 percent of our fatalities.
Many serious injuries occur during plant shutdowns or other intense periods of major
change. In the U.S., shutdowns typically take place in December and July of each
year as we prepare our facilities for new vehicle models. From 2011 through 2013,
our shutdown periods showed excellent safety results.
As part of our cultural shift, we’re also now working more closely with the UAW1 and
use positive reinforcement to further encourage plant work teams toward safety
successes.
Reinforcing Accountability
We establish accountability for health and safety performance through business
planning, policy deployment and scorecard processes, which set targets and assign
responsibility for meeting those targets. Business operation and plant managers are
responsible for health and safety in the operations they manage, and their
performance in this area is a factor in their incentive compensation. In addition,
safety performance is included in the scorecards of salaried employees as
appropriate, including those of the CEO and business unit leaders.
As our safety programs have strengthened, we have looked for ways to increase the
accountability of all workers so they not only follow the rules and procedures for
themselves, but they also look out for their coworkers. Our safety data demonstrates
to us that the majority of injuries are the result of individuals failing to follow
established safety protocols. We have increased training programs to ensure that
workers understand what is required of them and to further build accountability into
individual safety performance.
We use multiple communication channels to reinforce safety messages, from our
internal video broadcast system to messages from senior executives. In addition to
regular safety talks, we periodically hold safety stand-downs that shut down
production at our plants to focus attention on a safety message. We can
communicate nearly instantaneously with health and safety specialists worldwide,
alerting those at similar facilities when a significant accident occurs, so they can take
appropriate preventive action.
Safety Surveys
For the first time in 2013, we conducted safety surveys of manufacturing
employees in all of our U.S. locations. Sponsored and supported by a joint UAWFord initiative, the 15-minute survey from the National Safety Council (NSC) asks
employees 50 questions related to their perceptions of safety at our company.
We first began the survey on a pilot basis in 2012 in four locations. (Our Pulse
survey, described below and in the Employee Satisfaction section, includes a
standard set of safety questions for our global hourly work force.)
The somewhat shocking results of the 2013 surveys told us that employees do
not think we’re doing as good a job with safety as we think we are. The NSC,
which surveys 550 companies and has more than 2 million responses in its
database, ranks organizations in relation to other survey participants. The survey
results were a real wake-up call in comparison to the results of the best
companies in the database. We are now analyzing the results to better
understand why assembly workers have less positive survey results than
workers at stamping, powertrain or transmission plants.
The survey results show us that our people perceive we aren’t doing enough to
prevent injuries. We believe, however, that this perception stems from the fact
that we are not doing an adequate job of communicating our safety
improvements so our people understand how we have been improving
processes to minimize risks.
Approximately 60 percent of all manufacturing employees filled out the paperand-pencil surveys.
We also address safety questions in the general employee Pulse survey. The
results of this survey, combined with audits, and routine gathering and sharing of
performance data, provide a comprehensive picture of health and safety
performance trends, as well as early warning of conditions that could lead to a
decline in performance. The results of the 2013 Pulse survey show that the vast
majority of Ford salaried employees – 88 percent, compared with 87 percent in
2012 – give safety a positive rating.
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
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Many factors contribute to safe working conditions, including the design
and maintenance of the facility and its equipment, effective work
processes, and appropriate safeguards for potentially hazardous
conditions. We use a variety of processes and programs to assess and
manage risks. When potential hazards cannot be addressed through
engineering, we use personal protective equipment and procedural
controls to help prevent accidents and exposures.
We use internal and external benchmarking to drive health and safety improvements.
Internal benchmarking helps us learn from plants that have demonstrated exemplary
results and share the key leadership attributes that drive occupational health and
safety excellence. Our annual President’s Health and Safety Award program is used
to identify the global best practices for replication.
External benchmarking on injury performance and safety processes serves to
challenge our facilities to achieve best-in-class performance and document effective
injury performance and management processes. For example, we participate in a
multi-industry group of companies that shares information and best practices on
safety performance. Participants include several auto industry peers as well as
companies in a broad range of industries, from health care to aerospace.
Meeting the Competition
The safety of our employees, contractors and visitors transcends the competitive
spirit that exists at Ford, GM and Chrysler. In fact, the top safety leaders at each
company routinely meet to discuss safety concerns, share ideas and develop
methods to ensure people working in or visiting our facilities remain safe.
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Health as a Strategic Advantage
The continued good health of our work force and their families remains a
priority for the company. Our approach to employee health and, in
particular, U.S. health care, is rooted in our core business and our
Employment Value Proposition. We are committed to the ongoing
evaluation and improvement of programs that promote the good health,
well-being, longevity and productivity of our work force. Our vision is
knowledgeable, motivated people who stay well and receive appropriate,
efficient health care services. Since families tend to share health habits –
good and bad – promoting health among our employees contributes to
healthier communities.
In the U.S., health care availability and affordability continue to be of concern, as
demonstrated by the national health care reform effort. To mitigate our health carerelated costs, maximize worker productivity and improve the overall health of our
communities, we are committed to health and wellness programs that maintain or
increase the health status of our employees and their families. We provide resources
and tools to educate employees to help them make sound choices about health care
services and coverage. This will help them become better health care consumers.
Salaried workers in the U.S. who participate in a health risk appraisal and meet with
their primary care physicians to better understand their health status are rewarded
with lower insurance deductibles. In 2013, more than 80 percent of salaried
employees and retirees met the objectives of this program and increased their
awareness of personal health improvement opportunities.
For our hourly work force, we are partnering with the UAW1 and Southeast Michigan
health care providers to pilot a two-year program called the Enhanced Care Program.
The goal of the program is to provide care that treats overall health and leads to a
better quality of life. Through a personalized care approach, the program looks for
ways to help with current chronic, manageable health care needs (including asthma,
diabetes, coronary artery disease, congestive heart failure and chronic obstructive
pulmonary disease) and to prevent future problems when possible. The pilot is
expected to help us deliver better health care to our employees while helping to lower
total health care costs.
Participating patients have access to a personal health care nurse who works closely
with a patient and his or her doctor to coordinate care and achieve the patient’s
personalized health goals. Patients can contact their personal care nurses by phone,
email or in person – as frequently as needed and at no additional cost.
We expect 1,200 to 1,500 active UAW members and non-Medicare retired members
to join the voluntary pilot.
We are also collaborating with other large payers, health plans and government
agencies by:
Participating in regional health care quality measurement and public reporting
initiatives, with potential data sharing and funding assistance from the
government; Promoting the development of health care initiatives that aim to
improve or change the dynamic of the health care marketplace; and
Developing new programs to improve the health of employees and family
members who are affected by chronic diseases.
Globally, we remain committed to the One Ford health care strategy. Our goal is to
build a culture of wellness that lets people perform at the top of their game at work, at
home and into retirement. Our efforts are tailored to meet local health priorities and to
ensure that our people receive quality health care when they need it. We focus on
health screenings, educational programs and promotional campaigns. We use global
health metrics (such as percentage of population at low, medium and high risk for
disease) to assess the health of our work force and track the results of our programs.
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Through our U.S. and global health initiatives, we are confident we will be successful
in improving the health of our work force and managing our health care cost
obligations in an efficient manner.
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
People
Overview
Workplace
Employees
Workplace Health and
Safety
Health and Safety
Governance
Safety Culture and
Accountability
Safe Conditions
Health as a Strategic
Advantage
Our 2013 Safety
Record
Dealers
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Our 2013 Safety Record
The year 2013 marked the third year since 1918 in which we did not have
an employee work-related fatality. Tragically, however, we did experience
fatalities of contractors in Chicago, India and Russia. Our primary
objective remains zero fatalities on Ford property.
Overall, our safety record improved compared to 2012. A major safety indicator – the
lost-time case rate – was at 0.44, a nearly 14 percent improvement from the 2012
rate of 0.51. We experienced 131 serious injuries among our direct and joint venture
employees, compared to 139 the previous year. Most of these injuries should have
been prevented.
While we are pleased that we did not have a fatality among any of our own
employees, we recognize that we must remain vigilant. In 2013, we had 426 highpotential reported events that could have resulted in more serious consequences, but
did not. Each of the incidents was investigated, resulting in many global preventive
measures. While this number may seem high, we see it as a sign of higher
organizational awareness of potential risks and a willingness to share information
with others so the same events do not happen elsewhere.
We have been encouraging all employees to alert management to every injury or
hazard, no matter how small, so that we can learn from every mistake, take
corrective actions and create a safer workplace for everyone. We continue working in
a collaborative way with the UAW1 to change the culture so that individuals are
motivated to take greater responsibility and ownership for addressing any safety risks
and unsafe behaviors.
As we have rebounded from the economic downturn, our plants are making more
vehicles than they were in recent years. Given the relative activity levels and relative
rates of lost time and serious injury, our U.S. operations have the greatest
opportunity for improvement of any of our locations worldwide.
We continue the process of upgrading our information technology to create a common
global system for tracking workplace injuries, incidents and causal factors. Having a
common system to record incidents will allow us to conduct much more detailed
analyses of each event and, as a result, improve overall performance.
We’re also continuing to work to develop a common global approach to the use of
personal protective equipment. The new data-gathering system will allow us to make
comparisons and analyze trends among injuries so we can identify which personal
equipment result in fewer injuries.
For more information, see the Workplace Safety data page of this report.
Going Fork-Free
Forklifts pose one of the biggest hazards in a manufacturing plant. The risks can
be many, including a higher potential for accidents when forklifts and people
share the same travel zones within a facility.
We have made a commitment to go “fork-free” in our new assembly plants. In
Thailand, for example, the $450 million facility we opened in Rayong in 2012 was
one of the latest to use trolleys instead of forklifts to transport parts to workers on
the manufacturing lines. Other plants in Europe, Mexico and Chongqing, China,
have also eliminated the use of forklifts. Our manufacturing plant teams are
applying additional strategies and new programs to eliminate the need for a
forklift to deliver any material to assembly production lines.
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
People
Overview
Workplace
Dealers
Salute to Dealers
Communities
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Case Study: A
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People
Dealers
Our dealers are a source of strength. They are a critical part of our success
and important economic contributors to their communities. They represent
the face of Ford to our customers and communities and provide
employment, tax support, leadership and customer service. As of year-end
2013, our 3,263 Ford and Lincoln dealers in the U.S. employed 170,000
individuals, with an annual payroll in excess of $7 billion. Worldwide, we
had 11,772 Ford and Lincoln dealerships as of year-end 2013.
Customers
Data
As part of our continuing efforts to improve the Ford retail customer experience and to
create loyal advocates of our products and services, in 2013 we launched the Ford
Trustmark Facility Assistance Program working collaboratively with our U.S. Ford
dealers to improve dealership facilities. In addition, we continue to work with our
Lincoln dealers to focus our mutual efforts on the transformational change necessary
to meet the high expectations of the luxury customer, including upgrading dealership
facilities and the services provided at those dealerships.
Voice: Jim Vella
On average, U.S. Ford dealers were more profitable last year than in 2012, as higher
demand for our new and freshened models increased new vehicle sales. U.S. Lincoln
dealers were also more profitable on average than in 2012, with increased used
vehicle, parts, service and body shop sales.
Engaging with Dealers
Dealer relations are a key priority for us. The Ford and Lincoln Dealer Council
provides a forum for open dialogue between Dealer Council members and Ford.
Through the Council process, dealers can voice their concerns, needs and ideas for
working more productively as a team. Also, dealers annually identify their priorities,
which are published along with Ford management responses, providing transparency
to the discussions between the company and its dealers.
To ensure that communication lines remain open, Dealer Council members also
participate as members of Ford’s National Dealer Advisory Panels. The current
Dealer Advisory Panels, and the topics they address, are as follows:
Commercial Truck Advisory Board (CTAB) – sales, marketing and product
programs
Consumer Experience Committee (CEM) – consistency of consumer
experiences across interactions with Ford and dealers, warranties and other
consumer issues
Customer Viewpoint Advisory Panel (CVP) – customer satisfaction rating
system, Viewpoint survey
Dealer Product Advisory Committee (DPAC) – current and future product cycle
plan, including lineup, design, styling and color/trim options
Fixed Operations Strategic Advisory Board (FOSAB) – fixed operations
business growth opportunities such as service departments
Ford Credit Dealer Advisory Board – vehicle financing and competitiveness
FordDirect Dealer Advisory Board – new digital consumer lead products and
services
Government Affairs Committee – advice to Ford Motor Company’s
Government Affairs office on federal and state automotive legislative issues that
have major implications to the business and industry
Marketing Dealer Advisory Board (MDAB) – vehicle packaging strategy,
advertising creative, incentive programs for Ford
Parts and Service Manager Advisory Committee (PSMAC) – fixed operations
programs, including employee recognition/retention
Retail Experience of the Future (REOF) – online vehicle search engines, and
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third-party aggregators (e.g. Google, Cars.com, TrueCar) of Web-based vehicle
searches and sales leads
Training Advisory Board (TAB) – dealership employee training and recognition.
The feedback gathered through these interactions has helped us develop programs,
change policies and enhance processes to improve the customer ownership
experience and other significant elements of dealers’ businesses.
In addition to the feedback provided through the Dealer Council and advisory panels,
dealer satisfaction is measured in various ways, including the biannual survey of the
National Automobile Dealers Association (NADA) as well as day-to-day interaction
with our dealers. Approximately 54 percent of our Ford dealers and 52 percent of
Lincoln dealers provided feedback through the summer 2013 NADA survey process.
We remained consistent in many areas in this survey compared with our winter 2012
record improvements, including in our Regional Sales, Service and Parts Personnel
rankings. In addition, Ford Motor Credit Company Capability rankings exceeded the
industry and previous scores in nearly every category. Finally, Value of Franchise,
Product Quality, Competitiveness, Policies and Procedures, and Vehicle Incentives
also showed favorable results.
Dealer Diversity
Diversity and inclusiveness are part of Ford’s DNA, and growing a strong minority
presence in our dealerships remains a key focus. At year-end 2013, Ford had 164
minority-owned dealerships, which represents 5 percent of our 3,263 U.S. Ford and
Lincoln dealerships. At Ford, we continue to work with our Ford Minority Dealers
Association (Ford MDA) to sustain and strengthen the current minority dealer
portfolio with dedicated resources to increase profitability. Together we are directing
efforts toward growing the minority ranks of dealership management and
employment to better reflect the community and to facilitate a greater number of
future Minority Dealer principals.
Dealer Sustainability Program
We are continuing to expand the “Go Green” Dealer Sustainability Program we
launched in 2010. The goal of the “Go Green” program is simple: to collaborate with
dealers to implement cost-effective ways to improve the energy efficiency of their
facilities. To enter the program, dealers undergo an energy assessment to identify
opportunities to reduce their overall carbon footprint and lower their energy costs.
Dealers can participate in the “Go Green” program through the Ford Electric Vehicle
(EV) program. As we expand our EV offerings and certified dealer network, dealers
can undergo a “Go Green” energy assessment as part of the process of becoming a
certified EV dealer. Beginning in 2013, dealers can also participate through the Ford
Trustmark Facility Assistance Program, which encourages and assists dealerships in
upgrading their physical operations to the new “Trustmark” branded Ford facilities.
Through the “Trustmark” program, dealers undergo an energy assessment as part of
the approval process for obtaining renovation assistance from Ford Motor Company.
Ford established an Energy Team to manage the energy assessments, and we
partnered with Harris Lighting and New England Energy Management (NEEM), Inc. –
global leaders in energy consulting – to complete the actual assessments. The Ford
Energy Team also reviews the dealerships plans for their new facilities.
As of the end of 2013, nearly half of our 3,263 U.S. dealers had enrolled in the “Go
Green” program as part of the EV and “Trustmark” programs. Through the “Go
Green” energy assessments performed, dealers realize the tremendous opportunities
that exist for implementing green technology and achieving significant annual cost
savings.
For more information on Ford’s EV dealer certification process, please see the
Electrification section.
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Salute to Dealers
Ford annually recognizes dealers’ outstanding contributions to their
communities through its “Salute To Dealers” program. The program was
established in 2001 to demonstrate our commitment to dealers who
provide outstanding products and services, and improve the lives of those
in need. These remarkable honorees and nominees are selected from a
field of thousands of Ford and Lincoln dealers across the globe.
Ford is very proud of the contributions made by the dealers who are nominated for
this award and the 100 men and women who have been selected as Salute To
Dealers honorees since the program’s inception. Considering the high-quality and
community spirit of our dealer body, this is a tribute to their hard work and dedication
to make the world a better place.
Our 2014 awards recognized the following dealer principals for their unparalleled
generosity and commitment to their communities:
Voice: Jim Vella
Randall L. Reed, Randall Reed’s Planet Ford, Humble, Texas, U.S.A.
Randall Reed is very passionate about supporting his community and believes that he
should focus on giving back at every available opportunity. His humble beginnings
are a driving force for that commitment. Reed is a huge advocate for the needs of
children and local education, having donated his time and unending resources to the
Humble ISD Education Foundation. One example is his Teacher of the Year award
that provides a new vehicle to the deserving winner. Reed is now expanding the
program to eight different cities. When an elementary school playground burned to
the ground, he donated the funds to rebuild it. Reed’s support for the school district’s
special needs students includes donating computers and vehicles to a program
where teens with disabilities are mentored by high school students. His community
outreach extends to a local project that provides funds for mammograms for women
who otherwise could not afford them. Additionally, he raises much needed funds for
the Village Learning Center, which offers essential services for young adults with
disabilities and their families. Randall Reed’s generous spirit of giving and caring has
set a commendable example for others in and around his community.
Sujeet Singh Gehlot, Gehlot Ford, Ajmer District, Rajasthan, India
Sujeet Singh Gehlot and his wife Pratibha are dedicated to supporting a number of
important charitable and social causes in their region. Their motto in life is “always be
ready to help the needy.” One example is their involvement, including hands-on and
financial support, for Shubda, a special school that offers a variety of activities for
mentally challenged children including vocational training. Their work there has
helped in shifting the attitudes of local citizens about the potential these children
possess. They have been instrumental in helping impoverished children to obtain a
better education at a State Primary School by providing essential supplies to the
students. The Gehlots also secured and help maintain a large water tank for drinking
water for the students, which aided greatly in the school’s day-to-day operations in an
otherwise water-strained region. They established a Thalassemia foundation for
children affected with this rare blood disorder. Personal inspiration for this cause
comes from their son, who also suffers from this disorder. Other local efforts include
the construction of, and ongoing support for, an old-age home, local blood donation
drives and many activities of the same type. Their work with these and countless
other charitable endeavors, typifies the Gehlots focus and compassion for giving
back to their community.
William J. Kindle, Kindle Ford-Lincoln, Cape May Court House, New Jersey,
U.S.A.
Bill Kindle is a devoted and long-time supporter of local organizations, national
charities and families in need. He is actively involved with the HERO Campaign for
Designated Drivers, a foundation that seeks to end drunk-driving tragedies by
promoting the use of safe and sober designated drivers. Every year his dealership
People
Ford Around the
World
supports the HERO walk fundraiser, attracting thousands of people and critical
funding for the organization. Kindle is also dedicated to preserving the marine
mammal population. Every year, he sponsors a motorcycle ride to save turtles from
being run over by cars during the hatching season. He also supports the Marine
Mammal Stranding Center which responds to thousands of calls for distressed
whales, dolphins, sea turtles and seals. Kindle’s love of flying is more than just a
hobby. He is a volunteer pilot for Angel Flight Northeast, an organization that
provides free air transportation to families in need of critical medical care. Everything
from fuel to expenses, as well as his time, is donated by Kindle. Other activities
include volunteering the use of his dealership for drive-thru flu shots, fundraising for
the Boy Scouts and donating vehicles to disadvantaged families in the community.
Bill Kindle is selflessly committed to making a difference in the lives of residents
along the southern New Jersey Shore.
Cam Clark , Cam Clark Ford, Airdrie, Alberta, Canada
Cam Clark has unwavering passion and commitment to the local community as
shown by his lengthy list of charitable contributions, and his dedication of time and
resources to the many causes he supports. He is particularly interested in helping the
youth in his area. Clark is actively involved with the Kids Cancer Care Foundation of
Alberta and contributes both to the Boys & Girls Club of Airdrie and Stephen’s
Backpacks Society for children in need, both local causes which ensure that children
are provided with an opportunity to succeed. He also partnered with the Rocky View
School Division to create a Mechanics Training Center at his dealership which
provides educational opportunities to students sharing a passion for automotive
mechanics. Clark’s generosity included a significant donation to help create a
Community Learning Center. The Center provides learning experiences to children of
all ages and offers critical services like child and family support, day care and beforeand after-school care. Clark also contributes to Ups and Downs – Calgary Down
Syndrome Association, an organization that provides a medium for families with
children suffering from Down syndrome to unite, share experiences and work
together to advocate for rights and acceptance. He also served as a director for the
Calgary Stampede, a very special event that typifies western heritage and values.
Cam Clark has immersed himself into the Airdrie community, displaying a rare
compassion for giving that is a model for others.
Randy Nehring, Sioux Falls Ford Lincoln, Sioux Falls, South Dakota, U.S.A.
Randy Nehring and the dealership team make giving back to the community of Sioux
Falls a priority within the dealership. A cause they are very committed to, through
various organizations, is the fight against cancer. One example is their involvement
with Be Bold Wear Gold campaign with the Children’s Miracle Network. This
organization unites families in the fight against childhood cancer, and raises
awareness of the importance of finding a cure. Another event the dealership has had
a long-standing, active involvement with is the Avera Race Against Breast Cancer,
an annual 5K event that raises funds for equipment, research, education and patient
services for those battling the disease. They also continue their commitment with a
fundraiser, The Big Grape, which is an annual wine and food event that raises money
for pediatric oncology. A 10-year commitment for the cause demonstrates their
dedication in the fight against cancer. As a family business, children are an important
cause for the dealership to support. Along with active involvement in the foundation,
the dealership is a generous donor to Make-A-Wish, an organization that grants
special wishes to children with life threatening illnesses throughout South Dakota.
The dealership, as well as the Nehring family personally, sponsors Wish children
annually. They remain involved with the foundation by contributing to fundraising
events throughout the year, such as a local golf tournament. Randy Nehring believes
that giving back to the community where his family plans to live forever is a gift, the
gift of giving.
Divonsir (Zico) Cardoso, Autoeste Veiculos Ltda., Foz do Iguacu, Parana, Brazil
Divonsir Cardoso is a tireless advocate and supporter of numerous social causes in
his community. One of these is his commitment to re-socializing incarcerated
prisoners and adequately preparing them for their return to society as meaningful
contributors. Cardoso’s involvement includes sponsoring a technical training
program, building a library and supplying computers and other critical supplies. Mr.
Cardoso has also been instrumental in supporting Uopeccan, a cancer hospital in a
nearby city, through his tireless fundraising efforts with other entrepreneurs in the
region as well as his personal visits to the hospital. He also makes significant
financial donations to Lar Dos Idosos, a home for the elderly. Not only does he
donate money to this home, he actively participates in their many events. He also
participates in the Association BEIT ABBA, for recovering addicts of alcohol and
drugs. Mr. Cardoso is involved with the St. Vincent de Paul Society, Casa de Maria
School and with initiatives that alleviate the suffering of others, especially the socially
and economically disadvantaged. Mr. Cardoso’s compassion for giving is everpresent and a true model for others in his community.
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Communities
With the same excitement with which we release products, we provide
support to the communities in which we live, work and play. Our
community support remains independent from, but aligned with, our
company goals and our One Ford plan. One of the outputs of One Ford is
to build a better world, and so reaching out and providing assistance to our
communities is an essential part of what we do.
Engaging with
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Investing in Communities
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Data
Case Study: A
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Home People Communities
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Supply Chain
Ford has been supporting community efforts since our founding more than 100 years
ago. For us, it is not just about donating money. It’s also about building partnerships
and working with others to address the difficult challenges so many people are
facing. Our community activities are guided by the same sustainability and business
priorities that also guide our business, including water, human rights and driving
safety. We also focus on helping communities meet basic needs (such as food and
shelter), supporting development programs, aiding with emergency and disaster
response, and assisting in improving educational opportunities. We believe, as Henry
Ford did when he founded Ford Motor Company, that our company is only as strong
as the communities where our employees and customers live and work.
This section describes our approach to community engagement and investing in the
communities in which we operate.
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People
Engaging with Communities
To create and sustain an effective community relations function, we look at
the needs of the communities in which we operate around the world and
focus on those needs. We also recognize that we must embed community
issues into our core business practices and manage them with the same
rigor as other aspects of our business.
Several trends have reshaped our industry and our company in recent years,
including increased competition globally and changing markets for our products. The
bulk of future sales growth is expected to occur in emerging economies. In response,
Ford is increasing its footprint in emerging markets: We are expanding or building
new plants at seven locations in the Asia Pacific region and we are hiring employees
across that region. Ford and other companies are also expanding our supply chain in
these lower-cost emerging markets. These changes are affecting not only how we
manage our operations, but also how we engage with and affect the communities in
which we operate.
In recent years, we have taken steps to develop a more integrated approach to
managing the different dimensions of our community involvement. Our goal is to
more closely connect our traditional community relations programs, community
impact assessment processes and key sustainability priorities such as human rights,
access to water and driving safety. To address these changes, we have refocused
our community efforts to reflect the global nature of our business, while recognizing
that Michigan is our headquarters state and will always remain an important part of
our focus. (Please see “Expanding Our Global Reach” for more information on how
we are globalizing our approach to community projects.)
Whether doing business in Michigan or Malaysia, we seek to respect and make a
positive contribution to our host communities. Operating in emerging economies,
however, does bring with it some new community issues for us to understand and
manage.
One of these issues is human rights. Specifically, we must ensure that our products,
no matter where they are made, are manufactured under conditions that demonstrate
respect for the people who make them. We also must respect the rights of people
living in the communities around our facilities, as well as our suppliers’ facilities, who
may be affected by those operations. We view respect for human rights not only as a
core operational issue, but also a key to maintaining the trust and respect of local
communities. That trust is critical if we want to continue to operate and sell our
products in those locations. In 2003, we released our Code of Basic Working
Conditions reinforcing that our behaviors and actions as a company must include a
focus on issues outside the walls of our plants and facilities. This Code is formalized
as part of our business practices as Policy Letter 24: Code of Human Rights, Basic
Working Conditions and Corporate Responsibility. It addresses important working
conditions and human rights issues including working hours, child labor, forced labor,
engagement with communities and indigenous populations, bribery and corruption,
and environment and sustainability. We assess Ford owned and operated facilities
on several key community issues and evaluate engagement with members of the
local community. (See the Governance section for more on this topic.) Policy Letter
24 also extends to our supply chain by enforcing similar policies for our suppliers and
their subcontractors consistent with our Global Terms and Conditions for suppliers.
(See the Supply Chain section for more information on this topic).
As we expand into new markets in more water-stressed regions, we are also
expanding our engagement with local communities on water issues. We have
developed a comprehensive water strategy based on both environmental and social
risks and opportunities in local communities where we operate. For more information
on this topic see the Water section of this report. Over time, we also want to link all of
these efforts with our development of new products and services to meet the unique
mobility needs of communities in emerging markets. (See the Mobility section for
more on this topic.) In our view, this approach will not only increase efficiencies, but
also maximize our impact and effectiveness.
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Voice: Jim Vella
Ford Around the
World
As we seek to embed these and other key issues and values into our business
practices, we are also giving them life through our investments in communities
through strategic contributions and volunteer efforts. For example, our commitment to
human rights isn’t just a corporate policy governing our business practices, it is also
the driving force behind many of our community projects. Baby Safe, a project we
helped fund in South Africa, provides one example. Through this project, we helped
to fund an anonymous system through which mothers can safely leave babies they
cannot care for with organizations who can care for them and help find them homes.
Before the Baby Safe program was implemented, unwanted babies were frequently
left to die. The remainder of this section, which describes our community investment
programs and projects, helps to illustrate how we are following through on our One
Ford commitment to contribute to a better world through our philanthropic and
volunteer efforts.
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Ford’s Community
Projects Around the
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Investing in Communities
Ford Motor Company has a long legacy of compassion. More than 100
years after the company began, we continue to touch lives. Our
commitment to supporting local communities through strategic
investments and volunteer efforts has remained unwavering.
Communities
Engaging with
Communities
Supply Chain
Investing in communities is more than the right thing to do; it’s also smart business.
Our global company is only as strong as the local communities in which our
employees and customers live and work, so it is in our mutual interest that we work
with communities to make meaningful contributions to improve the quality of life. For
example, our volunteer efforts help to build stronger communities, which in turn
strengthen local economies. In addition, community projects help to strengthen the
name of Ford and enhance purchase consideration for future buyers. Supporting
volunteerism among our employees also helps to build workplace morale.
We invest in communities in three primary ways: through direct corporate charitable
giving, through our company’s community relations arm (formally known as Ford
Motor Company Fund and Community Services), and through the Ford Volunteer
Corps, which organizes the volunteering efforts of thousands of Ford employees and
retirees across our global operations.
In 2013, Ford contributed $37.7 million (over $7 million more than in
2012). Of that amount, $26.3 million was in the form of grants
awarded by the Ford Motor Company Fund; the remainder was
direct corporate giving.
Voice: Jim Vella
The Ford Motor Company Fund and Community Services
The Ford Motor Company Fund and Community Services (or Ford Fund) is a
nonprofit organization responsible for the company’s philanthropy and volunteer
efforts. It is funded by contributions from Ford Motor Company. The goals of the Ford
Fund today are the same as they were when Henry Ford II founded it 60 years ago:
to support programs that effect change in our communities and improve the quality of
life in the communities in which Ford does business. It supports organizations in four
strategic areas: driver safety, education, community life and corporate volunteerism.
In 2013, we increased our focus on water-related projects in support of Ford’s overall
water strategy. For examples of the Ford Fund’s programs and projects in 2013,
please see Ford’s Community Projects Around the World. (The Ford Foundation,
meanwhile, is a separate entity from the Ford Motor Company. No member of the
Ford family nor Ford Motor Company management is on the Ford Foundation Board
of Trustees.)
Ford Volunteer Corps
We encourage our employees to participate in programs that build stronger
communities through the Ford Volunteer Corps. Volunteerism has been an integral
part of Ford Motor Company since its creation in 1903. The Ford Volunteer Corps
operates across six continents to strengthen the communities in which our
employees and customers live and work. Ford Motor Company offers its salaried
employees two paid workdays per year to volunteer in the community. Since 2012,
the Volunteer Corps has included both salaried and hourly employees. We are in the
process of expanding the Ford Volunteer Corps program to include Ford’s UAW1represented work force, adding another avenue to these employees who already
have a long tradition of volunteering through other channels.
During 2013, some 25,000 Ford employees and retirees in 31
countries and 16 states provided more than 150,000 hours of work
Related links
Ford websites
Ford Motor Company Fund and Community
Services
Ford Volunteer Corps
on more than 1,400 community service projects – the equivalent of
$3.5 million of in-kind corporate contributions. Many of these
volunteer projects received mini-grants from the Ford Fund to help
complete the projects.
The Ford Volunteer Corps sponsors activities all year, and around the globe.
However, we also seek to focus our efforts through two intense volunteer programs:
Ford’s Global Week of Caring and our four annual Accelerated Action Days.
Global Week of Caring
Ford’s Global Week of Caring is one of the cornerstone programs of the Ford
Volunteer Corps. It includes a week of volunteer events across all of Ford’s operating
regions. In 2013, our eighth year with this program, over 13,000 Ford employee and
retiree volunteers participated in nearly 300 projects in 31 countries and 16 U.S.
states. Ford contributed $315,000 in grants to help fund supplies needed by
volunteers to complete their projects. This year’s Global Week of Caring included
building temporary shelters for homeless children in China, renovating a community
youth center in Germany, providing clean drinking water facilities in disadvantaged
parts of India and South Africa, participating in environmental restoration activities in
Australia, as well as a range of community, education and environmental projects in
the U.S. Specific projects are described by region in the interactive project map
above. For examples of some of our Global Week of Caring projects in 2013, please
see Ford’s Community Projects Around the World.
Accelerated Action Days
Accelerated Action Days (AAD), another key program of the Ford Volunteer Corps,
are concentrated one-day volunteer efforts to meet critical needs identified by our
nonprofit partners. In 2013, we held four Accelerated Action Days that included over
1,000 Ford volunteers in 12 states and approximately $200,000 in donations to
support their projects. Additional highlights of the 2013 Accelerated Action Days
include the following:
On our hunger-focused AAD, more than 600 Ford volunteers cooked and served
meals, sorted food and stocked shelves, and made deliveries to feed individuals
in need in partnership with nonprofit food banks, shelters and care centers. This
day also included a coat and jacket collection drive for children.
During our community and environment AAD, Ford volunteers planted community
gardens, restored natural areas for wildlife habitat, and assisted in environmental
education projects. This day also included an e-waste collection drive.
As part of the children and families AAD, more than 600 Ford volunteers painted
shelters, renovated homes and family centers, and built storage facilities for a
wide range of nonprofit organizations among other activities. This day also
included a drive to collect disposable diapers and formula for families in need.
On our community-building AAD, Ford volunteers refurbished parks and public
spaces, built and rehabilitated homes and residential facilities, constructed
playground equipment and play spaces, and did other community-building projects at
partner nonprofit organizations.
In addition, we help to maximize the effectiveness of our volunteering efforts and
facilitate employee volunteering through a “volunteer matchmaking” software system
designed and launched by the Ford Volunteer Corps. Through this system, our
nonprofit partners can tell us when they need help and what help they need most,
and employees sign up online for volunteer opportunities based on their interests and
availability. We are continuing to expand the system to strengthen data-collection
capabilities – especially in our non-U.S. operating regions – and to enhance the
employee user experience.
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
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SUSTAINABILITY REPORT 2013/14
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Sustainability
People
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Ford’s Community Projects Around the World
Overview
Community Life
Education
Driving Safety
Workplace
Dealers
Communities
Engaging with
Communities
Investing in
Communities
Ford’s Community
Projects Around the
World
Assessing the Larger
Benefits of Our
Community
Engagement
Customers
We organize our community investment activities around our three strategic priorities: community life,
education and driver safety. We developed these priorities to focus our efforts, and intensify the
benefits of our community investments. We also focus on these areas in ways that help us to make
the most of our financial contributions, as well as the unique skills of our company and employees.
Data
Case Study: A
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Asia Pacific
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Click on the icons above for examples of our programs and projects from around the world in each of these focus
areas.
Community Life
Helping to strengthen the communities in which we operate is a core priority for Ford – and has been
since Henry Ford started the company over 100 years ago. We work closely with communities to
understand what their needs are and how we can contribute to improving community life. This is by
far the broadest of our strategic priorities and includes efforts focused on hunger relief and poverty
alleviation, community infrastructure improvements, and support for elderly, disabled and other
under-served populations. Community life also includes our investments in environmental initiatives
and efforts to improve water conservation and access to clean drinking water.
Some examples of our community life programs and projects from around the world include the following:
Shanghai, China
In Shangai, China, during our Global Week of Caring, 100 Ford
employees volunteered approximately 800 hours to help the
Shanghai Homeless Children Protection Center (HCPC) at Jiangong
University and Minhang Community Public Center on several
projects for homeless children. Ford volunteers worked with a team
of experts to identify homeless children on the street and offered
them support; built temporary homes for older homeless children; ran
activities for children under 15 living at the centers; and shared the
children’s stories on social media platforms to inform residents of the
realities of homeless youth in Shanghai. HCPC rescues over 500
homeless children annually. It is Shanghai’s oldest and largest
specialized state-run orphanage and has been used by the central government as a model for orphanages
throughout the country. Children are rescued who were abandoned at the train station, stores and hospital; others
with physical handicaps have been found in dumpsters, public restrooms or rice paddies.
Preatoria, South Africa
In Preatoria, South Africa, as part of our Global Week of Caring, six
Ford volunteers used a mini-grant from the Ford Fund as well as 48
hours of their time to purchase and install a “PlayPump” at a local
school yard. The PlayPump will provide clean water to the school
and the entire community. Using this system, borehole water, which
is pumped as children play on a roundabout, is stored in a 2,500 liter
tank. In South Africa hundreds of schools have no clean drinking
water. Girls frequently miss school as they must walk long distances
to collect water for their families. In addition, water sources are often
not sanitary and waterborne illness is common. The PlayPump will
provide clean drinking water for the entire community and allow girls
to attend school.
United States
In the U.S., Ford has supported the American Red Cross mission for more than 30 years. In 2013, the Ford Fund
and Ford Motor Company contributed over $1.4 million to support disaster relief and service to military families. Ford
pledges support in advance of major disasters, ensuring that the Red Cross is adequately prepared for an
immediate response for disasters of all sizes. In addition, Ford provides funding for emergency preparedness youth
education programs and vehicle donations. As part of the Red Cross Service to the Armed Forces, the Ford Fund
has provided over 250 Ford Blue Oval Scholarships for veterans and their families to receive certified nurseassistant training for careers in health care.
United States
In the U.S., through the Ford Community Corps, we created a network of six Michigan colleges and universities that
work with Ford to create new service learning initiatives that recognize scholastic achievement while encouraging
service to the community. Unlike traditional volunteer programs, Ford Community Corps programs seek to match
student know-how with specific nonprofit needs, connecting teams of students with work-related projects created by
local nonprofit organizations. This allows students to provide more value to their nonprofit partners, while at the
same time gaining valuable work-related skills and experience. In 2013, the program supported 59 projects and 225
students resulting in over 8,500 volunteer hours positively impacting more than 14,000 people.
India
In rural India, our Sustainable Urban Mobility with Uncompromised Rural Reach (SUMMUR) program, which began
in 2012, seeks to improve women and children’s access to health programs through the use of a Ford vehicle that
has been specially modified to allow its Ford SYNC® system to transmit data, turning the vehicles into mobile
medical labs. Using these vehicles, over 100 doctor visits have been completed, more than 20 health camps
completed, and over 10,000 kilometers (6,213 miles) traveled. This program has facilitated safe deliveries for 41
high-risk pregnant women. By the end of February 2013, the program had visited 44 villages and reached more than
3,100 people to facilitate community awareness programs about maternal and child health care.
China
Conservation and Environment Grants, China (CEGC) is the company’s flagship philanthropic program in China,
focused on supporting grassroots environmental/sustainability nongovernmental organization (NGO) leaders and
their organizations. Over the past 14 years, Ford of China has awarded RMB 16.1 million (U.S. $2.6 million) in
grants to 325 grassroots environmental leaders and NGOs. In 2013, a Ford Fund investment allowed Ford of China
to expand the CEGC program, linking it to employee volunteerism and to rewarding environmental NGOs that seek
to make environmental protection part of the everyday lives of people in communities, allowing communities to
become leaders in their own environmental protection.
China
In 2012, the Ford Fund with Ford of China launched the Level Up! initiative, designed to build the organizational
capacity of over 100 grassroots environmental NGOs in China. Through this program, more than 70 percent of
environmental groups in Beijing, Shanghai and Kunming are undergoing significant organizational change and
development. Efforts include workshops and training for grassroots environmental leaders, coaching and mentoring
projects, capacity-building training and development, and assistance in building grassroots support networks for
more than 100 NGOs.
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Education
We believe that education is a building block for success for everything else in our communities.
Education creates a sustainable society. Without a sustainable society, we don’t have a sustainable
company for employees, customers, investors or dealers. We have developed a range of ongoing
education programs, and we focus on education in our Volunteer Corps projects. For example:
Kuluszyn, Poland
In Kuluszyn, Poland, as part of our Global Week of Caring, 50 Ford volunteers spent 500 hours providing support to
the 35 children living at the Falbogi State Orphanage in Eastern Poland as part of a long-term project that began in
2009. The goal is to give the 35 children tools, knowledge, supplies, equipment and experiences so they can plan
for their future and make educated choices for their adult life. The orphanage is isolated in a rural area and children
rarely leave the property except for school trips that are funded by Ford volunteers. Also, they have very limited
access to the internet due to lack of equipment. Volunteers used a mini-grant from the Ford Fund to create a small
computer room including two desks equipped with a desktop computer, software, printer and scanner to help
children develop necessary skills and help them to find a job in future. Ford volunteers also provide relevant
computer and Internet skill training to help children gain practical skill sets that they need to succeed in their postorphanage years.
Cologne, Germany
In Freiluga, Cologne, Germany, Ford volunteers spent over 100 hours
building an outdoor environmental education interactive classroom.
Volunteers built a wooden garden house to dry herbs, cleaned the
garden area, and cut down overgrown bushes and grass. As a result
of these efforts, dozens of children now have an updated, hands-on,
outdoor classroom devoted to teaching about protecting and enjoying
the environment.
São Paulo, Brazil
In São Paulo, Brazil, as part of our Global Week of Caring, 23 Ford
volunteers worked with the Guarda Mirim Institution, which provides
administrative assistant training to 15- to 17-year-olds from humble
backgrounds. The students are placed with companies as
apprentices. Ford employees pioneered a development forum
program to help broaden their view of the professional opportunities
that will be available to them. Each term, 500 students benefit from
this program.
United States
Our Ford Blue Oval Scholars program awards hundreds of scholarships to students throughout the U.S. The
program includes a Web-based initiative that links scholarship winners together through an online portal, allowing
them to connect with Ford and others in a variety of ways. The program also sponsors an annual “Heart Behind the
Oval” scholarship contest that recognizes and rewards students making a difference in their communities. In 2013,
the Ford Fund awarded more than $1 million in college scholarships. For more information on the program, please
see https://www.fordscholars.org/scholarships.
United States
The Ford College Community Challenge invites college partners to work with their local communities to put together
innovative, student-led proposals that use the school’s resources and capacity to address a social need or problem
in the local community. Proposals must address the Challenge’s theme – Building Sustainable Communities – in an
innovative way, and must also address the issue of alternative energy and its role in building a sustainable
community. In 2013, the Ford Fund awarded $225,000 to nine projects. Since the program began in 2008, we have
awarded $1.6 million to build sustainable communities. For more information on the program and projects it has
funded, please see https://www.fordscholars.org/ford-college-community-challenge.
United States
Ford Next Generation Learning (Ford NGL), the Ford Fund’s flagship education program, mobilizes educators,
employers and community leaders to develop a new generation of young people who will graduate from high school
prepared for both college and careers. Ford NGL improves teaching and learning, promotes the development of
career- and interest-themed high schools to better serve students, and aligns business and civic engagement in
education to improve student and work-force outcomes. Through this program we work with national, regional and
local partners to prepare young people to compete successfully in higher education and in the global, 21st century
economy. For more information on Ford NGL, please see the Investing in the STEM pipeline.
United States
Through the Henry Ford Academies (HFA) program, Ford has replicated its award-winning small high school model
– which we started with the original Henry Ford Academy, located on the grounds of The Henry Ford in Dearborn,
Michigan – in Detroit and San Antonio. Students at these schools benefit from the new HFA model curriculum,
which is thought to be the first in the nation to focus explicitly on innovation and creativity.
United States
Ford Driving Dreams Through Education program is a competitive, grant-based initiative in partnership with the
League of United Latin American Citizens (LULAC). The initiative allows LULAC councils throughout the country to
implement localized programs to address high school dropout prevention in their communities. To date, 36
communities have been positively impacted by the program. Building on the success of Ford Driving Dreams
Through Education, Ford developed the Ford Driving Dreams Tour. The program raises awareness about the
importance of education by energizing youth, broadening community-wide support and providing resources for area
schools and students. Through scholarships, motivational student assemblies, peer-to-peer support and an
innovative contest, the signature program motivates students to graduate from high school on time and enroll in
college. The pilot program launched in 2012 and targets schools with high Latino student populations. It has visited
15 high schools in Irving, Dallas and Fort Worth, Texas, and Miami, Florida. It is scheduled to visit additional high
schools for the 2014-2015 school year. To date, the initiative has reached nearly 25,000 students.
Mexico
Since 1966, Ford of Mexico’s employee and dealer civic committee has funded the Ford of Mexico School Building
Program, to build elementary schools that provide quality education to children living in underprivileged areas. So
far, the program has built 212 schools in nearly every state of Mexico. More than 1.6 million children have graduated
and 150,000 children attend Ford Schools every day. They also sponsor a Quality in Education Program that
provides education and sports programs for children, parents and educators. This program includes computer skills
training for students, self-esteem and anti-drug education, and advanced training opportunities for school teachers
and principals.
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Driving Safety
As an automotive company, the safety of drivers and pedestrians is an obvious priority for us. The
Ford Driving Skills for Life (DSFL) program is the centrepiece of our efforts to improve driver safety.
Worldwide
The Ford Fund continues to support safe driving through its award-winning DSFL program, a free safe-driving
curriculum that has trained hundreds of thousands of drivers through Web-based and in-person driving sessions. In
2013, the program celebrated 10 years in operation. In the U.S. the program focuses on teen drivers. It was
developed by Ford, the Governors Highway Safety Association and a panel of safety experts to address the No. 1
killer of teens in the U.S. – traffic crashes. In 2013, Ford DSFL reached more teens, parents and educators than
ever before through new awareness campaigns, high school assembly programs, social media promotions and
nearly 30 days of hands-on training throughout the United States. Ford DSFL is the nation’s most comprehensive
driving skills program, with free professional driver instruction, a Web-based curriculum, state grants and free
materials. Since 2003 in the U.S., Ford DSFL has hosted hands-on training in 40 states and Puerto Rico, and
conducted programming in thousands of schools. Ford DSFL continued to expand internationally, launching in five
new countries: France, Germany, Italy, Spain and the United Kingdom. The programs in Europe trained more than
1,300 novice drivers and we plan to add more countries in 2014. Programs also grew in Asia Pacific, which also
plans to add two new countries to its Ford DSFL footprint. In total, Ford DSFL is training drivers to be safer in 16
countries around the globe and plans to grow to 23 countries before 2015.
Worldwide
We also focus on driving safety in our Volunteer Corps projects. For
example in Chennai, India, 15 Ford volunteers spent 102 hours
organizing a Driving Skills for Life sessions for 500 recruits of the
Mechanical Transport Training Institute Air Force station in Avadi,
Chennai, to help improve driving safety in the area.
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Expanding our Global Reach
As we continue to expand our business in new markets across the globe, we are also
expanding our community investment and volunteering efforts internationally. In 2013
we continued to expand our global reach through our Operation Better World
Program. Launched in 2012, Operation Better World is a coordinated, strategic
approach to how Ford engages with communities everywhere that we do business. In
2013, we expanded the program from India and China to South America, Mexico and
Europe. Through this program, Ford Fund works with NGO partners in four key
areas: education, auto safety, community needs and sustainability (with a focus on
water). The Ford Fund works to ensure that programs meet local community needs,
align with the One Ford business plan, have a measurable impact and, where
possible, can be replicated in other markets. This grassroots engagement in the
community is implemented and led by the local Ford teams in each region.
Ford Motor Company Direct Charitable Contributions,
Sponsorships and Employee Donations
In addition to the projects described in the graphic above, the list below highlights
some of Ford Motor Company’s primary direct charitable contributions and
sponsorships.
For more than 20 years, Ford has been involved in helping find a cure for type 1
diabetes. We are the largest global sponsor of JDRF, the leading global
organization focused on type 1 diabetes research. Ford employees organize and
participate in a wide range of fundraising activities each year and we raise funds
through corporate initiatives like vehicle auctions. We have raised over $40
million for JDRF.
Ford has been a major supporter of the United Way both nationally and in
Southeastern Michigan for many years. In 2013-14, Ford Chief Operating Officer
Mark Fields was the chair of the United Way for the Southeastern Michigan
chapter’s fundraising campaign. In this capacity, he helped to raise over $40
million for the regional chapter, a 14 percent increase from the previous year and
the largest year-over-year increase for United Way in Southeastern Michigan in
17 years. In 2013-14, Ford contributed $7.4 million to United Way for
Southeastern Michigan, including employee, UAW1, retiree and corporate
contributions. Ford gave a total of $9 million to United Way chapters across the
country, including Southeastern Michigan in 2013-14 to support numerous
community-based social services organizations.
Ford has a long history of working with disabled American veterans. Ford is a
major contributor to the Jesse Brown Memorial Youth Scholarship Program
including funding scholarships to students who volunteer at local Veterans
Administration medical centers. For over a decade Ford has also been a
sponsor of the National Disabled Veterans Winter Sports Clinic, which allows
hundreds of disabled veterans to go the mountains of Colorado to participate in
adaptive winter sports. In 2013, Ford donated funds for Disabled American
Veterans (DAV) to purchase seven new vehicles for its headquarters and the
DAV Transportation Network, in addition to providing $45,000 to the DAV’s youth
volunteer scholarship program.
We continue to expand our Ford Mobile Food Pantries program, which helps
social service organizations in Southeast Michigan collect and distribute food to
those in need. In 2013, Ford helped the Mobile Food Pantries to serve more
than 1.1 million meals in Southeast Michigan, and to provide more than 3.5
million meals over the last three years. Since the program began in 2009, we
have donated 35 vans for food collection and delivery nationwide, including 13
vans in Southeastern Michigan.
Ford has also been a long-time supporter in the fight against breast cancer. For
20 years, Ford has been a National Race Series sponsor of the Susan G.
Komen Race for the Cure® and has dedicated more than $120 million to the
cause in donations and in-kind gifts. Ford’s commitment goes well beyond the
October race; it lasts 365 days a year and focuses on raising awareness,
support and donations for this cause, including apparel that is sold on
fordcares.com. This specially designed “Warriors in Pink®” clothing and
accessory line is dedicated to those fighting this disease, and 100 percent of net
proceeds go to the fight against breast cancer. Since 2006, we generated more
than $5.6 million from apparel sales for the cause. In addition, more than 75,000
Ford employees and thousands of dealership employees are involved in races
and supporting the cause in their local communities. In 2012, Warriors in Pink
expanded the family of charities we work with to include the Young Survival
Coalition, the Dr. Susan Love Research Foundation and The Pink Fund in
addition to the Susan G. Komen Race for the Cure. Consumers can designate
which of these charities they help by selecting the charity of their choice at
checkout. We also introduced nine female and two male survivors as part of our
Models of Courage program. The inspirational stories of these survivors can be
found on fordcares.com.
Ford volunteers raised $500,000 for the March of Dimes. Ford Vice President Jim
Tetreault and UAW Vice President Jimmy Settles served as UAW/Ford sponsors
for the 2013 March for Babies campaign. Over the past nine years, the
UAW/Ford team has raised more than $3.5 million.
Ford volunteers raised nearly $380,000 for the National Multiple Sclerosis
Society’s Michigan Chapter in 2013, exceeding their 2012 donation by over
$60,000. We were also named #1 Corporate Sponsor in Michigan and were
recognized by the Circle of Distinction award by the organization.
1. UAW originally stood for United Auto Workers; the full name today is the International Union,
United Automobile, Aerospace and Agricultural Implement Workers of America.
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Data
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People
Ford Around the
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Assessing the Larger Benefits of Our Community Engagement
It is challenging to assess the larger benefits of our community
engagement and investments to the communities in which we operate. We
know the dollar amounts of projects we fund and charitable contributions
we make. And we know the number of hours our employees volunteer in
their local communities through Ford-sponsored projects. For 2013, these
numbers were substantial: We contributed to community projects,
including nearly a half a million dollars in mini-grants to support our
employee volunteer projects, and Ford employees volunteered over
150,000 hours. However, these numbers are just the “inputs”; they don’t
adequately convey the larger positive impact of our efforts.
We are trying to improve our ability to measure this larger positive impact. For
example, we believe that our volunteer efforts in 2013 positively impacted more than
2 million people. At this point, our understanding of the larger impact of our projects
is often anecdotal. However, these anecdotes are still important and inspiring. For
example, we know that by building wells in India and South Africa, through our Global
Week of Caring projects, we have enabled girls in local villages, who would otherwise
have to walk miles to gather water for their families, to attend school instead.
We will continue to try to improve our ability to measure these kinds of larger impacts
in years to come.
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
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Vehicle Safety
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Customers
Our customers’ wants and needs continue to evolve. We monitor consumer
trends and develop and promote products to fit certain market segments.
In recent years, we have paid particular attention to the growing demand
for more fuel-efficient and cleaner vehicles.
Communities
Customers
Engaging Customers
Understanding Customer
Needs
Building Customer
Awareness
Increasing Consumer
Awareness of
Environmental Issues
Data
Case Study: A
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Home People Customers
© 2014 Ford Motor Company
Supply Chain
We are also working to understand the unique and changing needs of our customers
in urban and emerging markets, where congestion, air pollution, traffic safety issues
and social inequalities add a new range of challenges to delivering personal
transportation solutions. The Mobility Solutions section discusses our efforts to
understand and address these challenges.
As the marketplace becomes more diverse, we are also working to better reach
multicultural audiences, particularly in the United States. We have made dedicated
efforts to market Ford and Lincoln products to African-American and Hispanic
customers, including developing Spanish advertising programs targeting the U.S.
Hispanic market. We have also been a leader in the development of in-language,
Internet-based advertising programs. Our Spanish website, es.ford.com, is one of the
most extensive in the industry. And, we were among the first to use Google with
Spanish search programs.
This section discusses how we engage with customers, understand customer needs,
build customer awareness of our products and increase customer awareness of
environmental issues.
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Engaging Customers
Maintaining good relationships with our customers is one of our most
important activities. We provide a variety of means for customers to reach
us, including mail, email and toll-free phone. We reach out to customers
and potential customers through focus groups and other market research,
and we track customer satisfaction.
We also gather online, consumer-generated content to learn what consumers are
saying about both our company and the industry in general. Increasingly, customers
are using these electronic media – including websites, discussion groups, blogs and
social networks – to research, discuss and problem-solve topics related to their
current vehicles and those they are interested in purchasing. In recent years, we
have been participating more actively in this social media arena, monitoring
consumer-generated content found online. Summary reports are compiled based on
what we find and gather online, to convey what consumers are saying about our
company and our products. These reports are shared throughout the company –
from brand managers and product development engineers all the way up to seniorlevel management.
In addition to listening to what customers are saying online, we are also increasingly
sharing information and engaging in discussions through social media. Social media
allows for more two-way engagement with customers, so we can both listen to and
understand our customers’ wants and needs, and build their awareness of our
company and products. For more information on how we are using social media to
engage with customers please see the Building Customer Awareness section. For
more on our social media guidelines for employees, please see the Governance
section of this report.
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Understanding Customer Needs
We must keep pace with consumers’ evolving wants and needs in order to
remain competitive. We monitor global market trends, shifting consumer
interests, and social and political developments to identify issues that are
likely to affect our consumers, our industry and our company. We rely on a
global network of internal and external experts to ensure that we have a
wide-ranging, comprehensive perspective on consumer trends and how
they will affect consumers’ future choices about vehicles and mobility. We
apply these trend analyses throughout our marketing, product
development, research and design organizations to guide future product
and technology developments.
Our marketing experts use an intensive research and analysis process to understand
who our potential customers are, what they value and what they want in a vehicle.
We define a “brand DNA” and a “target customer” for each of our main brands and
products. The brand DNA and target customer profiles go beyond simple
demographic information such as age, gender and income; we build complete
profiles of our target customer, including information such as what they like to do,
what music they listen to and where they shop. Using a fully developed, typical
customer as the focus for vehicle development brings our market research data to life
and keeps everyone on the product development team focused on designing a
vehicle that meets customers’ needs and desires.
We develop our target customer profiles based on psychological traits and archetypes
that transcend national characteristics and country-specific customer desires. This is
a critical part of our drive to develop truly global vehicles that appeal to customers in
multiple markets. Toward this end, we are focusing more on the emotional and
psychological elements of how customers choose their vehicles as well as the
traditional economic criteria of price and features. In addition to developing vehicles
that deliver best-in-class features and price for value, our goal is to develop vehicles
that fulfil the dreams and aspirations of each target customer group. We believe this
approach not only helps us to understand our customers better, it also helps us to
develop vehicles that capture the imaginations, dreams and loyalty of our customers
across the globe. Of course, we are keenly aware that economic pressures can push
the boundaries of brand loyalties, and we need to work to continue to build vehicles
that customers can afford.
We know that we cannot predict the future. However, we can prepare for a broad
range of possibilities through “futuring” exercises that help us to ensure we have
robust strategies in place, whatever the future might bring. Therefore, in addition to
product- and brand-specific market research, we have an office dedicated to tracking
shifts in social, technological, economic, environmental and political arenas. In 2013,
we again made our global customer trends research public in “Looking Further with
Ford”, a report revealing insights about consumer habits and behaviors expected to
shape 2014 and beyond. This trends report leverages years of research and
collaboration with thought leaders from around the world. By publishing it, we hope to
spur further discussion, inspire deeper insights and showcase the innovative and
thoughtful side of Ford Motor Company.
“Looking Further with Ford” presents a series of micro trends that will influence the
market landscape in 2014 and beyond, none of which are specific to the automotive
industry. The underlying purpose of the trend work is to understand the forces
affecting what is happening in social, technological, economic, environmental and
political arenas as a means to better anticipate the future wants, needs and desires
of consumers. This collection of trends reveals recurring themes of mindfulness; in
the context of increasing pace of change, we are reevaluating our relationships with
the world around us in terms of technology, the environment, and how and where we
spend our time. Some examples of the trends we are seeing include the following:
The Sustainability Blues: People are becoming increasingly aware of the
importance of “going blue” as we are “going green,” and becoming more aware
People
Ford Around the
World
of sustainability challenges related to water, one of our most precious and
pressured resources. In the last century, global water use per person has
doubled, while global population has tripled, paving the road for serious issues
with water scarcity. Today, one in seven people worldwide do not have access to
quality drinking water. South America, South Africa and South East Asia are
among the areas that suffer the most. Within the regions, women and children
spend up to three hours a day seeking out water sources for their communities.
In 2012, Ford announced a comprehensive water strategy based on an analysis
of risks and opportunities throughout our value chain from environmental and
social perspectives. As part of this strategy, we will reduce water-use-per-vehicle
by 30 percent from 2009 to 2015.
The Quiet Riot of Innovation: Innovation and new technologies are occurring at
an ever increasing rate. The increasing pace of change is being driven in part by
new tools that allow individuals to take their ideas for new products from dream
to reality more effectively like open-sourcing of new technologies and selffinancing mechanisms. This trend is reflected in the ever-increasing pace at
which we as a company are introducing new products and technologies. We will
launch 23 all-new or significantly refreshed products globally in 2014, more than
doubling our global product launches in 2013. We are also taking advantage of
open sourcing to develop new tools for customers. For example, in 2013, we
held an open competition to develop new fuel-efficiency apps for drivers on our
SYNC in-vehicle communication system through Open XC, open-source
connectivity platform.
The Old School Trend: In the face of political shifts, economic malaise and
increasing pace of technological breakthroughs, some customers find
themselves longing for the “good ol’ days” when things were seemingly kinder,
gentler and simpler. Not surprisingly, products and experiences that evoke a
sense of nostalgia or romantic view of the past do quiet well in the marketplace.
For instance, when Ford revealed the 50th anniversary of the Ford Mustang we
were delighted to discover it has some 5 million Facebook fans worldwide. Even
in markets where the Mustang has never been sold, people were drawn in by its
rich history and heritage.
Micro-Moments and the Myth of Multitasking: As customers continue to feel
increasingly busy and information and entertainment become increasingly
accessible, people are trying to make the most of every moment. Using
smartphones and other devices people are engaging in “micro-moments” in
which they consume bite-sized pieces of information and entertainment anytime
they can in order to save up larger chunks of time later to fulfil more meaningful
goals. On the other hand, the Myth of Multitasking trend reveals that only 2
percent of the population are effective multi-taskers. For the remaining 98
percent, multitasking can do more harm than good. Studies show that while
working, being distracted by incoming calls and emails can lower one’s IQ by 10
points. Ford is providing technologies to help customers make the most of every
moment while also helping them avoid the pitfalls of excessive multitasking.
SYNC® with AppLink helps drivers make the most of their drive time by
providing hands-free access to music, phones, and other information while on
the road. But we are also working on ways to ensure that connections with
technology while driving remain safe and that drivers can block out distracting
information. For example, Ford’s MyKey® Do Not Disturb feature can be used to
stop text messages and phone conversations from occurring while the driver is
in motion. We are also working on a Digital Workload Estimator which will be
able to block out technology when traffic conditions and health readings
determine that outside interference would increase driver stress levels.
Vying for Validation: Social media continues to have profound effects on our
society. “Selfies,” or pictures taken of oneself usually using a mobile phone
camera, have become so ubiquitous that the online Oxford Dictionary added it to
their lexicon late last year. It is difficult to judge how accurate or authentic
people’s online personas are when people worldwide readily admit that they
paint a better picture of their lives on social media than it is in reality. In response
to the growing importance of social media, Ford is engaging with customers
through social media, giving them opportunities to share their experiences and
opinions. For example, our Ford social website allows customers and Ford
employees to engage in a dialogue about Ford vehicles including feedback on
our products, recommendations for new products, and experiences they have
had with their Ford vehicles. We also have established social media guidelines
to ensure that Ford employees do “keep it real” in their discussions of the
company on social media. For more information on these guidelines, please see
the Governance section.
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SUSTAINABILITY REPORT 2013/14
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Our Blueprint for
Sustainability
People
Overview
Workplace
Dealers
Communities
Customers
Engaging Customers
Understanding Customer
Needs
Building Customer
Awareness
Increasing Consumer
Awareness of
Environmental Issues
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Building Customer Awareness
One important goal of our marketing and communications activities is to
increase consumers’ knowledge of our products and our corporate
performance. We are particularly focused on improving consumers’
awareness of the company’s quality, safety, environmental and social
performance. We use a wide range of communication methods to share
information about Ford with potential customers and to get feedback from
drivers. This Sustainability Report is one key element of that strategy. We
also engage in two-way communications with consumers and other
stakeholders through a variety of stakeholder engagement forums.
In 2012 we introduced a new global brand promise, which is summarized by the
phrase “Go Further.” Put simply, Go Further represents our culture and what makes
Ford different from any other automaker. It promises that we are always going to go
further to deliver a strong business that builds great products for a better world. While
Go Further is used for marketing and advertising, it is much more than a tagline. It’s
about how Ford employees deliver ingenious products, make them available to
everyone and believe in serving each other, our customers and our communities.
Data
Case Study: A
Comprehensive Talent
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Asia Pacific
Voice: Jim Vella
These communication efforts – coupled with delivering products of world-class quality,
with world-class fuel economy, technology and other features – are paying off. From
2012 to 2013, we saw increases in favorable opinion for our brands in Germany,
South Africa, and the U.K. We saw increases in purchase consideration for our
brands in Germany, Mexico, South Africa, and Thailand. Some of the increases were
quite large. For example, from 2012 to 2013 favorable opinion increased by 4
percentage points in South Africa, and purchase consideration increased by 11
percentage points in Thailand, 7 percentage points in South Africa.
In the U.S. market, fuel economy continues to be a top consideration for new vehicle
shoppers. Advertising communications in 2013 were focused on telling Ford’s fuel
economy story with a specific focus on increasing awareness of EcoBoost®. The
EcoBoost engine provides an “AND” solution by combining power and fuel efficiency.
Ford nameplates were featured in the “AND not OR” campaign, which showed why a
vehicle that gives an AND solution is so much better than having to choose between
this OR that. By the end of 2013, familiarity of EcoBoost had increased by 25 percent
compared to 2012.
We track consumers’ familiarity with, opinion and consideration of, and shopping and
purchase intentions in regard to our vehicles as part of our brand value and
awareness tracking. Tracking these elements helps us to understand how consumers
view our vehicles and where we need to focus our product development and
communications efforts to improve consumers’ perceptions of and interest in our
vehicles.
Social Media
Social media continues to be a mainstream communication channel, providing a
relevant, quick and organic way to connect with consumers in the spaces they most
like to visit. We continue to use established social media platforms such as
Facebook, Twitter, Instagram, YouTube and Vine, while staying connected with the
continuous entry of new platforms. We also engage with influencers within those
platforms to build conversation, awareness and excitement about Ford products.
Ford was the first automaker to reveal vehicles via social media. We have been an
innovator in this space by launching and publicizing vehicles through programs like
Escape Routes, a campaign that combined social media and a primetime television
reality show, and Fiesta Movement, an ongoing campaign using real Fiesta drivers
as “agents” who fulfil special missions with their Fiestas each month and report on
those missions through social media channels. We continued the Fiesta Movement
program to support the launch of the 2014 Fiesta. For this campaign, we gave 100
social media influencers a 2014 Fiesta and everything they needed to undertake
People
Ford Around the
World
monthly missions based on themes such as Social Advocacy, Travel, Gaming and
Adventure. Fiesta Movement Agents created, filmed and shared each mission in their
own authentic voice. These missions as well as other communications that the
agents socialized reached tens of millions of followers, via YouTube, Twitter,
Instagram and other social media platforms. Through this program, social advocates
created over 14,000 pieces of content, delivering information to more than 3 billion
potential users.1
We continue to actively use Twitter to engage with consumers on all matters,
including customer service. We answer questions, provide information and give
customers help when needed. The volume of requests we have handled through our
@FordService Twitter account has more than tripled in three years, and our
customer satisfaction rates for communications through this platform are 92 percent
or higher. Twitter also remains the best resource for real-time assessment of what
people are saying about us and provides us with a valuable platform for listening.
Other Nontraditional Marketing
We use a range of other nontraditional marketing and communications efforts to
increase awareness of our products and engage consumers and stakeholders.
Through our Drive One campaign in North America, for example, we offer
opportunities for people to experience our vehicles firsthand. The goal of Drive One
is to encourage people who might not otherwise be considering a Ford product to see
for themselves what we offer. Drive One is based on our belief that, when people
drive our vehicles, they will have more positive opinions of our products and will be
more likely to buy them. The campaign highlights Ford’s four key brand pillars:
safety, quality, green technologies and smart technologies.
We believe that supporting causes that are important to our customers is a key way to
show our commitment to social responsibility and strengthen our community ties. We
emphasize this approach through the “Drive One 4 UR School” and “Drive 4 UR
Community” campaigns, started in 2007 and 2012 respectively. Through these
programs, participants test-drive a new Ford vehicle and help raise money for their
local high school or local nonprofit organization. Ford donates up to $6,000 per event
to fund school and nonprofit activities. These programs have been successful at both
raising money for local organizations and raising consideration of Ford products. The
programs have raised more $20 million for schools and nonprofit organizations since
their inception. Feedback from participants shows that both purchase consideration
and favorable opinion of the Ford brand improved after participating in the program.
Ford’s interaction with NBC and The Tonight Show with Jimmy Fallon provide another
example of our nontraditional marketing efforts. Mr. Fallon mentioned interest in
purchasing a new truck during a broadcast, and Ford was first to respond to the call
via Twitter. Mr. Fallon agreed that the F-150 King Ranch was the truck he wanted.
Fallon then began a week-long contest to decide who he would buy the truck from
featuring Ford sales consultants from Ford dealerships across the U.S. The winner of
the contest earned the chance to sell Fallon the all new 2015 F-150. Leveraging
digital and social communications in tandem with broadcast television, the
programming achieved many viewer impressions. During one particular 60-minute
period, the promotion garnered nearly 26 million impressions via Twitter alone. This
prelaunch effort provided tremendous exposure for an upcoming product.
Traditional Advertising
Finally, we use traditional advertising to inform consumers about our products and our
corporate performance. We use three primary advertising strategies: corporate-level
communications about Ford Motor Company, advertising about our brands and
specific products, and dealer-level product advertising. The goal of these advertising
strategies is to sell vehicles. But just as important, we are aiming to increase general
awareness about the excellence of our products and our corporate performance
among people who are not yet in the market for a vehicle. To develop new products,
we respond to market demands through our market research and product
development efforts. Through our advertising, we hope to increase interest in and
preference for our vehicles and our company, based on the excellence of our
products and the positive actions of the company.
As part of our One Ford transformation, we are working to improve the effectiveness
of our advertising communications by involving dealers more closely in the
development of our advertising strategies. Dealers communicate with our customers
every day, and they have special knowledge about consumers’ needs and wants. We
included our dealers from the start in our Drive One campaign. In fact, prior to
developing Drive One, we sought input from our entire Ford dealer body, and that
feedback informed the campaign’s development. Together we arrived at a campaign
that works at the corporate, brand, product and dealer levels.
1. This includes agent content used with paid media platforms.
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SUSTAINABILITY REPORT 2013/14
Year in Review
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People
Overview
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Engaging Customers
Understanding Customer
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Building Customer
Awareness
Increasing Consumer
Awareness of
Environmental Issues
Data
Case Study: A
Comprehensive Talent
Management Strategy in
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Voice: Jim Vella
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Increasing Consumer Awareness of Environmental Issues
Ford is also working to increase consumer awareness of key vehiclerelated environmental issues, including how drivers can help to improve the
environmental performance of their own vehicles.
We offer consumers a “fuel-efficient vehicle options” website that explains our
different electrified vehicle technologies and options. The site provides jargon-free
explanations of the differences between hybrid electric vehicles, plug-in hybrid
vehicles and all-electric vehicles, including details on the technologies that make
them possible, such as battery chemistry, charge ports and regenerative braking.
The site is part of Ford’s relentless effort to educate consumers about the choices
offered by the company’s range of electrified vehicles and to help potential buyers
determine which electrified option might best suit their specific driving habits and
needs. Consumers who visit the site can review videos, text and cutaway diagrams
that illustrate the differences between vehicles such as the Ford Fusion Hybrid, the
Ford Focus Electric and planned Ford plug-in hybrids. The site does not offer
opinions on which vehicle technology is better. Rather, it provides clear explanations
about how gasoline, hybrid, plug-in hybrid and all-electric vehicles work, to help
consumers decide which vehicle could be the best option for them. We also launched
a Plug Into Ford website, which provides customers with an in-depth look at how to
make the most of the electric vehicle lifestyle. Read more about our electric vehicles
in our Electrification section.
We have developed a suite of purchasing tools to help fleet customers understand the
most cost effective way to reduce the carbon emissions of their vehicle fleet, to
understand the relative life cycle carbon emissions and fuel savings of different
vehicle options, and to recommend specific vehicle purchase plans to achieve cost
and emissions reduction goals. See our case study for more information on these
purchasing tools.
We are also educating drivers about environmental issues while they drive. For
example, Ford’s advanced in-vehicle system – SYNC® with MyFord Touch™ – offers
an array of real-time information on fuel-economy performance that can coach
drivers to get more miles to the gallon and save on fuel costs. For example, SYNC
with MyFord Touch enables drivers to monitor and track their vehicle’s real-time fueleconomy performance and mile-per-gallon averages for the past five, 10 and 30
minutes. In addition, the SYNC with MyFord Touch map-based navigation system
offers an Eco-Route option that quickly calculates the most fuel-efficient route a
driver can take to get from point A to point B.
In the U.S., our hybrid and other electrified vehicles offer a SmartGauge® with
EcoGuide instrument cluster tool, which provides real-time fuel-economy data and
promotes fuel-efficient driving by showing a graphic of growing leaves and flowers as
drivers’ fuel efficiency improves. We launched a similar system in Europe called Ford
EcoMode. Similar to EcoGuide, EcoMode helps educate the driver to achieve
improved real-world fuel economy. It was first introduced on the Ford Focus
ECOnetic and will be implemented as an option in more European Ford models in
the future.
For more information on how we are using in-vehicle information technology to help
drivers improve their fuel efficiency, please see the Vehicle Fuel Efficiency and CO2
Emissions Progress and Performance section.
We have also developed eco-driving tips that help drivers improve their fuel economy.
We provide these tips on our website and through a Ford Driving Skills for Life online
training program. We started providing eco-driving training in 2000 in Europe and
have since expanded it to the U.S. and Asia. For more information on our eco-driving
training programs, please see the Vehicle Fuel Efficiency and CO2 Emissions
Progress and Performance section.
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World
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SUSTAINABILITY REPORT 2013/14
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People
Financial Health
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Environment
Water
Data
Overview
Workplace
Engagement and Community
Employee Satisfaction, Pulse Survey
Dealers
Communities
Overall Dealer Attitude
Employment by Business Unit
U.S. Employment of Minority-group Personnel and Women at Year-end
Customers
Global Salaried Employees by Gender
Global Workforce by Region
Data
Voluntary Quit Rate by Major Markets (Salaried Employees)
Engagement and
Community
Women in Middle Management an Above Positions by Region
Corporate Officers by Gender and Minorities
Board of Directors Composition by Gender and Minorities
Workplace Safety
Case Study: A
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Voice: Jim Vella
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© 2014 Ford Motor Company
Charitable Contributions
Volunteer Corps
Workplace Safety
Global Lost-time Case Rate (per 100 Employees)
Lost-time Case Rate by Region (per 100 Employees)
Workplace Health and Safety Violations
Global Fatalities
Vehicle Safety
Supply Chain
People
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SUSTAINABILITY REPORT 2013/14
Year in Review
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Sustainability
People
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Data: Engagement and Community
Overview
Workplace
Dealers
Communities
Customers
Data on this page
A. Employee Satisfaction, Pulse Survey
B. Overall Dealer Attitude
C. Employment by Business Unit
D. U.S. Employment of Minority-group Personnel and Women at Year-end
E. Global Salaried Employees by Gender
F. Global Workforce by Region
Data
Engagement and
Community
Workplace Safety
G. Voluntary Quit Rate by Major Markets (Salaried Employees)
H. Women in Middle Management an Above Positions by Region
I. Corporate Officers by Gender and Minorities
J. Board of Directors Composition by Gender and Minorities
K. Charitable Contributions
L. Volunteer Corps
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
View all data on this page as charts | tables
Voice: Jim Vella
A. Employee Satisfaction, Pulse Survey
Percent satisfied
Employee Satisfaction Index
2008
2009
2010
2011
2012
2013
66
68
68
69
71
75
Company Success Mindset
85
85
84
84
86
87
Management Commitment to
Diversity
80
81
82
82
86
87
Overcoming Workplace
Obstacles
62
64
62
63
66
68
Data notes and analysis
Each year, we ask our salaried workforce to participate in the Pulse survey to gain insight into employees’ overall satisfaction
with the company, their jobs, diversity and other aspects of workplace satisfaction. In 2013, the Employee Satisfaction Index
continued a 10-year trend of scores equal to or better than the prior year. The topic of Management Commitment to Diversity
continued a seven-year trend of scores equal to or better than the prior year.
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B. Overall Dealer Attitude
Relative ranking on a scale of 1–100 percent
2008
2009
2010
2011
2012
2013
Ford (winter/summer score)
69/68
71/80
83/85
84/82
84/83
84/85
Lincoln1 (winter/summer
score)
66/64
66/71
71/62
61/64
68/67
76/78
Industry (winter/summer
score)
73/72
70/74
75/78
80/81
81/81
81/81
Data notes and analysis
1. Ford stopped production of Mercury with the 2011 model year. Beginning in 2011, the dealer satisfaction data for Lincoln
dealers no longer include Mercury dealers.
Overall dealer attitude is measured by the National Automobile Dealer Association (NADA) Dealer Attitude Survey. Scores are for
the winter and summer respectively of the year noted.
Approximately 54 percent of our Ford dealers and 52 percent of Lincoln dealers provided feedback through the 2013 NADA
survey process. We remained consistent in many areas in this survey compared with our 2012 record improvements, including in
our Regional Sales, Service and Parts Personnel rankings. In addition, Ford Motor Credit Company Capability rankings
exceeded the industry and previous scores in nearly every category. Finally, Value of Franchise, Product Quality,
Competitiveness, Policies and Procedures, and Vehicle Incentives also showed favorable results.
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C. Employment by Business Unit
Average number of people employed
Automotive
Financial Services
Total
2008
2009
2010
2011
2012
2013
203,000
169,000
157,000
157,000
165,000
175,000
10,000
8,000
7,000
7,000
6,000
6,000
213,000
177,000
164,000
164,000
171,000
181,000
Reported to regulatory authorities
Data notes and analysis
All figues as of year-end. Historical employment figures from some years have been rounded and/or restated to align with
financial reporting documents.
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D. U.S. Employment of Minority-group Personnel and Women at Year-end
Percent
2008
2009
2010
2011
2012
2013
Minority-group personnel –
total
24
24
24
24
26
27
Minority-group personnel –
salaried
23
23
22
22
23
24
Minority-group personnel –
hourly
24
24
25
25
28
29
Women – total
23
23
22
22
22
22
Women – salaried
32
31
29
28
28
27
Women – hourly
18
17
18
18
19
20
Reported to regulatory authorities
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Diversity and Inclusion
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E. Global Salaried Employees by Gender
Percent
2013
Male
74.3
Female
25.7
Data notes and analysis
For 2013, Ford began publicly reporting global salaried employees by gender.
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F. Global Workforce by Region
Percent
2013
North America
46
South America
10
Europe
27
Asia Pacific Africa
13
Financial Services
3
Reported to regulatory authorities
Data notes and analysis
Numbers do not add to 100 percent due to rounding.
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Employees
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G. Voluntary Quit Rate by Major Markets (Salaried Employees)
Percent
2013
United States
1.4
Canada
1.2
Mexico
2.7
Brazil
2.4
Germany
0.5
United Kingdom
1.1
China
4.2
India
4.7
Thailand
9.5
Data notes and analysis
For 2013, Ford began publicly reporting voluntary quit rate by major markets.
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H. Women in Middle Management and Above Positions by Region
Percent
2013
Americas
19.1
Asia Pacific Africa
16.7
Ford Credit
21.5
Europe
10.8
Global
17.0
Data notes and analysis
In 2013, Ford began publicly reporting women in middle management positions by region.
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Diversity and Inclusion
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I. Corporate Officers by Gender and Minorities
Percent
2013
Male
Female
Minorities
90.5
9.5
19.0
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J. Board of Directors Composition by Gender and Minorities
Percent
2013
Male
88.2
Female
11.8
Minorities
11.8
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K. Charitable Contributions
$ million
2008
2009
2010
2011
2012
2013
Ford Motor Company Fund
33
20
19
20
21.6
26.3
Corporate
16
9
10
10
8.5
11.4
Total
49
29
29
30
30.1
37.7
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Investing in Communities
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L. Volunteer Corps
Thousand volunteer hours
2008
2009
2010
2011
2012
2013
100
100
112
110
115
150
Related links
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Investing in Communities
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Home People Data Engagement and Community
© 2014 Ford Motor Company
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Data: Workplace Safety
Overview
Workplace
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Data on this page
A. Global Lost-time Case Rate (per 100 Employees)
B. Lost-time Case Rate by Region (per 100 Employees)
C. Workplace Health and Safety Violations
D. Global Fatalities
View all data on this page as charts | tables
Data
Engagement and
Community
A. Global Lost-time Case Rate (per 100 Employees)
Cases with one or more days away from work per 200,000 hours
Workplace Safety
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
2008
2009
2010
2011
2012
2013
Ford Motor Company (global)
0.7
0.6
0.5
0.5
0.5
0.4
U.S. Bureau of Labor Statistics
average for NAICS Code
3361 (motor vehicles
manufacturing)
1.3
1.3
1.4
1.6
1.5
NA
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B. Lost-time Case Rate by Region (per 100 Employees)
Cases with one or more days away from work per 200,000 hours
Ford Around the
World
2008
2009
2010
2011
2012
2013
Americas
1.0
0.9
0.8
0.9
0.8
0.7
Europe
0.6
0.5
0.3
0.3
0.4
0.3
Asia Pacific Africa
0.1
0.2
0.1
0.1
0.1
0.1
Reported to regulatory authorities
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C. Workplace Health and Safety Violations
Number of violations
2008
2009
2010
2011
2012
2013
Americas
7
0
1
3
2
2
Europe
0
0
0
0
0
0
Asia Pacific Africa
0
0
0
0
1
5
Total
7
0
1
3
3
7
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D. Global Fatalities
Number of fatalities
2008
2009
2010
2011
2012
2013
4
4
3
2
1
3
Data notes and analysis
Global fatalities data include Ford employees and contractors.
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SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
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People
Overview
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Case Study: A Comprehensive Talent Management Strategy in
Asia Pacific
Workplace
Dealers
Communities
Customers
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Ford Around the
World
Ford is no stranger to Asia Pacific and our history in the region runs long and deep. We sold
Model As in Japan and India as early as 1905 and 1907, respectively, and Model Ts in China in
1913. In 1929 in Yokohama, Japan, we opened what was at the time considered a state-of-theart manufacturing facility, boasting Asia’s first moving assembly line.
But today’s expansion in the region is unprecedented. Starting around five years ago, we saw the huge
potential for growth in Asia and began an extraordinary ramp-up of new manufacturing facilities, especially in
China, India and Thailand, to meet consumer demand for our vehicles.
But how do you build the pipeline of talented people necessary to run and manage operations that seemed to
be exploding virtually overnight? You start with a comprehensive talent strategy that focuses on acquisition,
retention and engagement – with a bit of lending on the side.
Kamali Rajesh, who has been with Ford for more than 13 years, took on the role of head of recruitment and
learning and development for Asia Pacific in 2011 when Ford’s expansion was firmly accelerating.
Establishing a thorough strategy was imperative for our company to achieve our predicted 70 percent growth
in the region over a decade – much of it in China.
“You can’t accomplish your growth strategies if you don’t have the people to back it up,” Rajesh says. “We
needed to develop a comprehensive talent strategy to support the business to deliver the growth.”
Keep in mind that we’ve been hiring between 1,000 and 1,500 salaried employees each year in Asia Pacific for
the past two to three years. That’s a lot of talent to attract, develop and retain.
The stakes were – and still are – high. In China in particular, the environment for talent is incredibly competitive
and the voluntary quit rate for manufacturing companies as a whole hovers around 15 percent. Employees are
like customers; if you don’t take care of them, someone else will.
In Asia Pacific, we have been working hard to develop, engage and retain our talent, which is reflected in
Ford’s lower-than-industry voluntary quit rate of approximately 5 percent (See more voluntary quit rate
information in data table below.) and our steady increase in job offer acceptance rate (currently at 93 percent).
Rajesh was Asia Pacific’s first director for recruitment – a new position for Ford – and her team got to work
immediately by carving out what she calls the “Four Bs” of human resources: buy, build, borrow and bond.
The buy, or recruitment strategy, includes campus hires, experienced hires and executive hires. Although
Ford historically likes to promote from within, in Asia Pacific there simply haven’t been enough individuals
available to come up through the local ranks, necessitating a greater number of hires from other companies.
In 2013, we embarked on a unique campus recruitment initiative as part of the “buy” phase – first in China and
later in India. We used childhood photographs of current employees to add a more personal touch. (See
photos below). The campaign was a big hit, leading to a near doubling in the job application rate and a bigger
pool of qualified candidates. To help recent graduates adjust to their new working environments, we offer a
two-year training program that transitions students from campus life to corporate life. Approximately 300
individuals take part in this each year.
Next comes the “build” strategy, which focuses on developing the functional and leadership skill sets needed
for a global company. We have a variety of learning and development programs, from classroom experiences
to mentoring and on-the-job development opportunities, all of which are helping to grow the skills of our new
employees and build a high-performing and capable organization.
The “borrow” strategy is necessary because we don’t have the bench strength of people we need in the region
to oversee the building of new plants and production of new vehicle lines. So we borrow Ford talent from other
regions who are essentially on loan to our Asian facilities for a few years at a time.
Rajesh sees the borrowing phase as an essential and integral part of our talent strategy, helping to fill the skill
gap while also grooming emerging talent. Work force development is accelerated by the presence of
experienced international employees who are guiding, teaching and coaching the new hires.
“The more we are successful with our buy and build strategy, the quicker we will catch up on our talent gap so
we can reduce our reliance on the borrow strategy in the future,” Rajesh says.
The last leg of the strategy is “bond,” or the employee engagement element. Ford does not have the same
historic reputation in Asia as it does in Detroit, for example, where many young people grow up wanting to
work for Ford or have families with employment history with the company. Given this challenge, we must work
doubly hard to position Ford as an employer of choice in Asia Pacific. We must earn the emotional investment
of our people so they choose to stay with Ford and help us build a long legacy in Asia for the future.
Our commitment to creating and sustaining a corporate culture that is engaging and where employees feel like
part of the Ford family is a key value proposition and a differentiating factor in this competitive marketplace.
We have a lot to celebrate and be proud about, including several recent employee engagement awards in Asia
Pacific (see box below). But there is much more to accomplish in support of our exploding regional growth.
We believe our comprehensive “four Bs” strategy will be a critical enabler as we build and support our growing
operations in Asia Pacific.
Recent HR Awards and Recognitions in Asia Pacific
Asia Pacific Top 50 IDEAL® Employers – Universum
China Top 100 IDEAL® Employers (2013 and 2014) – Universum
China Best 100 Human Resource Management Award – 51job Inc. China
Best Employee Engagement Program Award – 51job Inc. China
Best CSR Program Award – 51job Inc. China
China Top 10 Ideal Employer for 2014 Graduates – Nanjing University of Aeronautics and
Astronautics Career Center
Ford Lio Ho: Corporate Role Model, Friendly Workplace –Taoyuan County Government, Taiwan
2013 Voluntary Quit Rates (salaried employees)
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Year in Review
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Overview
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People
Voice: Jim Vella
President, Ford Motor Company Fund and Community Services
Even during our most difficult financial times, we continued to emphasize
community and volunteerism. That was obviously a very difficult situation
for a company that was losing billions of dollars and letting people go. But
despite these challenges, Ford’s leadership team felt that giving back to the
community is part of who we are.”
Data
Case Study: A
Comprehensive Talent
Management Strategy in
Asia Pacific
Voice: Jim Vella
Our founder Henry Ford believed that he could not build a strong business without a strong
society and a strong community. That commitment has manifested itself over the decades in a
number of ways, including through the volunteer work performed by our employees and through
the Ford Motor Company Fund, which is focused on building strong communities everywhere we
do business.
It’s one thing to say that volunteerism is in the DNA of a company. It’s another to be able to point to
philanthropic relationships that have lasted generations. Case in point: Our relationship with Disabled
American Veterans (DAV) dates back to 1922, when Henry Ford donated Model T’s to transport wounded
soldiers to the organization’s second annual convention. We have supported this organization every year
since.
Our efforts today are a logical extension of Henry Ford’s early vision, and having Henry’s great grandson, Bill
Ford, at the helm of the company has pushed us even further. Bill Ford created the Ford Volunteer Corps after
a devastating tsunami hit the Asia Pacific region in 2005. Bill asked us how we were responding, and we told
him we had contributed $1 million toward relief efforts. He said, “That’s what every company does,” and
planted the seed for the corps. Our first Volunteer Corps project helped to rebuild fishing villages, schools and
community centers that were destroyed by the tsunami. Today, the Volunteer Corps organizes thousands of
our employees in projects all around the globe.
Even during our most difficult financial times, we continued to emphasize community and volunteerism. That
was obviously a very difficult situation for a company that was losing billions of dollars and letting people go.
But despite these challenges, Ford’s leadership team felt that giving back to the community is part of who we
are. We prided ourselves on being a good neighbor. And, with the auto industry as a whole in serious trouble,
our neighbors needed us more than ever.
Having fewer resources meant we had to reconsider our charitable efforts because we couldn’t be all things to
all people. We assessed the community needs and evaluated how they aligned with our business. As a result,
today we focus on three key issues: community life (which might include hunger relief, health, veterans
support and other areas), education and automotive safety.
We also look at the unique contributions that Ford can make, rather than simply donating money. For example,
we turned our Transit Connect vehicles into mobile food pantries to deliver food to people in the suburbs of
Detroit – individuals who had not historically needed such services. We used our extensive experience in
material handling and logistics to become much more efficient at recovering and delivering food in quantities
that would make a meaningful difference.
Education is another top priority for Ford Motor Company Fund because it is a building block for success. If
you have a strong education, you can get a job at Ford or in other industries that build wealth and create a
sustainable society. Without a sustainable society, we don’t have employees, we don’t have customers, we
don’t have dealers and we don’t have shareholders.
We’re paying particular attention to developing STEM (science, technology, engineering and math) skills. From
a parochial industry view, we need skilled employees to work at Ford and within our supply base to develop
our next generation of products. From a broader perspective, our society as a whole needs more people to
develop science and technology skills.
Our third area of focus is automotive safety. There is nothing more important to our company than the safety of
our employees and our customers. Through our Driving Skills for Life program, we are teaching young people
Ford Around the
World
how to be safer behind the wheel. In emerging markets, such as China and India, the program focuses on
first-time drivers – whether they are adults or teens.
Through all of our efforts, we work closely with our dealers, who truly are the face of Ford and are essential to
helping us identify community needs.
One of the challenges of any community giving program is measuring impact and effectiveness. For example,
we can tally how many meals we deliver to families in need – about 2 million in Michigan in 2013. But do we
know if the kids we fed did better because they went to class on full stomachs? The entire nonprofit sector
struggles with understanding such measurements. What we do know is that, over time, if we invest with the
right partners and continue to do so strategically, we will make a difference in people’s lives.
Employee engagement is critical to our success. Employees want to be engaged with their communities and
enjoy the opportunity to give back. We can truly make a much bigger impact on social issues when we
combine our financial resources with our people resources. It’s not just about writing a check. It’s about having
our people there to help meet basic needs.
Ford is in the midst of its biggest global expansion in more than 50 years, adding jobs and facilities in both
traditional and emerging markets. As our company grows, our community engagement work is growing with it.
The outreach of the Ford Motor Company Fund will be an important part of building our brand and reputation.
Ford has been part of our communities through good times and bad, including depressions and world wars. In
the U.S. especially, many people view Ford and our dealerships as a vital part of their communities. That’s a
unique attribute of this company. By engaging our people and our dealers on a one-to-one basis within our
communities, we are more than a business. We are honoring Henry Ford’s original vision of community
support, and at the same time building on the company’s legacy of giving back.
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Year in Review
Our Blueprint for
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Ford Around the World
Ford Asia Pacific Africa
Ford of Europe
Ford South America
Financial Health
Climate Change and the
Environment
Water
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Supply Chain
People
Ford Around the
World
Ford Around the World
Around the world, Ford aims to deliver profitable growth for all. In all
of our regions, we are taking actions to reduce the environmental
impact of our products and facilities, support positive social change
and ensure economic viability for long-term growth. Through the
end of 2013, our business was organized into four regional
segments: North America, South America, Europe, and Asia Pacific
Africa.1
GEARING UP FOR GROWTH IN ASIA PACIFIC AFRICA
The Asia Pacific Africa region is our fastest-growing market. China and India, in particular, are expected to continue to
experience rapid and substantial growth in the next 10 years. In 2013, we introduced eight new vehicles in the region.
Read more about FORD ASIA PACIFIC AFRICA
PROVIDING CONSUMER CHOICE IN SOUTH AMERICA
We continue to offer our customers in South America a wide range of choices, including the new generation Ford Fusion
Hybrid. We are also adapting our global vehicles with advanced flex-fuel technology, enabling the use of locally
produced ethanol.
Read more about FORD SOUTH AMERICA
REDUCING EMISSIONS IN EUROPE
Ford offers one of the broadest low-carbon-dioxide (CO2) vehicle portfolios in Europe, including our ECOnetic lineup of
low-CO2 vehicles with diesel powertrains, as well as vehicles powered by our advanced EcoBoost® gasoline engines.
We began offering the all-electric Ford Focus Electric in Europe in 2013, and we will launch the C MAX Energi plug-in
hybrid and a hybrid version of the Mondeo in 2014.
Read more about FORD OF EUROPE
OUR REGIONS AT A GLANCE
1. In 2014, we realigned our regional operating structure to create a new business unit – Middle East and Africa. In future years, we plan to begin
reporting based on this new regional structure.
2. Employment figures are as of year-end 2013 and do not include employees of Ford Motor Credit or our unconsolidated joint ventures.
3. Vehicle sales numbers are wholesales.
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Welcome
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Ford of Europe
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Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
Ford Asia Pacific Africa
Our Asia Pacific Africa (APA) region encompasses 11 markets – Australia,
New Zealand, Japan, China, Taiwan, India, Thailand, Indonesia, the
Philippines, Vietnam and South Africa – on three continents. The fastestgrowing markets for automobiles are in rapidly developing countries like
China and India. We expect 60 to 70 percent of our growth in the next 10
years to come from the Asia Pacific Africa region. Accordingly, we have
increased (and are planning to increase further) our dealer networks and
manufacturing capacity in the region. For example, we and our
unconsolidated joint venture affiliates opened two new plants in China in
2013, and currently are building six additional plants in the region – four in
China and two in India – all as part of our plan to reach production
capacity of 2.7 million vehicles by mid-decade. These new state-of-the-art,
highly-flexible manufacturing facilities will help us reach the goal of
increasing worldwide sales to about 8 million vehicles per year by middecade.
2013 Performance Highlights
Achieved record revenue, wholesales and market share in Asia Pacific Africa;
full-year 2013 pre-tax profit at $415 million, up $492 million compared with 2012
Launched eight new vehicles in the region
Launched two new plants in China, building six new plants in China and India
Made the fuel-efficient EcoBoost® engine available on 10 vehicles in APA
Unveiled the all-new Ford Mustang
Announced plan to expand research and engineering capability in China
Invested more than US$1.8 million in community projects to help build a better
world
Trained approximately 14,000 drivers through Ford Driving Skills for Life
Adopted the 16-hour paid Community Service Leave policy in all Asia Pacific
markets
Plan to hire 6,000 new employees in 2014
Awards
Asia Pacific Top 50 IDEAL™ Employers – Universum
China Top 100 IDEAL™ Employers (2013 and 2014) – Universum
China Best 100 Human Resource Management Award – 51job Inc. China
Best Employee Engagement Program Award – 51job Inc. China.
Best CSR Program Award – 51job Inc. China
China Top 10 Ideal Employer for 2014 Graduates – Nanjing University of
Aeronautics and Astronautics Career Center
Ford Lio Ho: Corporate Role Model, Friendly Workplace – Taoyuan County
Government, Taiwan
Ford Lio Ho: Excellent Enterprise Award – Green & Environmental Protection –
Taoyuan County Government, Taiwan
Advanced technology product in Vietnam for EcoBoost® Engine – Ministry of
Science and Technology, Vietnam
Golden Dragon Award, Vietnam’s most prestigious business accolade — the
Vietnam Economic Times Newspaper, Ministry of Planning and Investment,
Ministry of Information and Communications, Vietnam Union of Scientific and
Technology Associations, and the Vietnam Economic Association.
Top Vietnam Service Brands Award (Green & Sustainable) – Ministry of Industry
People
Ford Around the
World
& Trade, Vietnam
In addition:
The Ford EcoSport was the most awarded vehicle in India, with 30 awards
The Ford Figo was ranked highest in dependability in the Premium Compact Car
segment in India by JD Power
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Welcome
Financial Health
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Ford Asia Pacific Africa
Welcome
Here in Asia Pacific Africa, we are at an exciting time of rapid growth. And we
Financial Health
want sustainability to go hand in hand with growth.”
Climate Change and the
Environment
Dave Schoch, President, Ford Asia Pacific Africa
Vehicle Safety
Supply Chain
Water
Community
Ford of Europe
Ford South America
2013 was another year of records for Ford Asia Pacific Africa. We continued to make great
progress in delivering our plan and our sustainability commitments related to our vehicles, our
manufacturing sites and our engagement with local communities.
We achieved record market share in the region, with the successful launch of the Ford Kuga, Explorer,
EcoSport, Fiesta, Mondeo, Focus ST, Fiesta ST and the refreshed Transit. Our full-year wholesale volume
was up 30 percent to 1.34 million units. The Ford Focus was the best-selling nameplate in China for the
second year in a row.
We opened the Changan Ford engine plant and Jiangling Motor Corporation Xiaolan Plant, and are building six
new plants in China and India; we announced plans to expand our research and development facility in
Nanjing, China, boosting the number of employees by more than 50 percent through 2018. We plan to add
approximately 200 new employees each year, bringing the number of R&D employees in China to around
2,000 people.
On the environmental front, we have also made a big difference in 2013:
We now offer 10 exciting vehicles in the region available with the EcoBoost® engine, up from four in 2012.
The attractive combination of enhanced power and reduced emissions drove sales of EcoBoost vehicles
up 250 percent in Asia Pacific Africa.
We cut the amount of water used to make each vehicle by 15 percent in the region. Ford’s Chennai Plant
recycles 100 percent of its waste water, while Ford’s Chongqing Assembly Plant 1 and Plant 2 (CAF1 and
CAF2) in China both added advanced water treatment equipment to improve recycling. CAF1 recycled
93,000 tons of water in 2013 alone, and CAF2 reused 180,000 tons of water in vehicle production
processes.
We cut the energy used in our plants for producing each vehicle by more than 21 percent compared with
2011. All our plants have implemented the Energy Management Operating System, which helps us to do
the same for less.
With the continuous support from the Ford Fund, we are bringing our Better World efforts to a new level. We
offered free training to 14,000 new drivers through our Ford Driving Skills for Life program in Thailand,
Indonesia, the Philippines, Vietnam, China, India, Taiwan and South Africa. We executed nine Operation
Better World projects in India to help local people get better access to clean water, health care and education.
We increased our support to green NGOs in China through the Conservation and Environmental Grants,
China program, and Level Up!. During the Ford Global Week of Caring in September, 5,900 Ford employees
and business partners across the region volunteered about 36,000 hours to work on more than 80 projects to
help local communities.
Here in Asia Pacific Africa, we are at an exciting time of rapid growth. And we want sustainability to go hand in
hand with growth. We are committed to continuing on our journey to build great products, a strong business
and a better world, and deliver profitable and sustainable growth for all.
Dave Schoch
President, Ford Asia Pacific Africa
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Financial Health
Snapshot: Ford in Asia Pacific
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$6.7 billion
Total Asia Pacific Africa investment by 20151
Vehicle Safety
Supply Chain
People
Ford Asia Pacific Africa
Financial Health
Climate Change and the
Environment
4
New plants under construction in China
2
New plants under construction in India
50
New Ford vehicles and powertrains to region by 2015
15
New cars and SUVs to China by 2015
6,000
New hires in region for 2014
49 million
Anticipated annual vehicle sales in the Asia Pacific Africa region by 2020
Asia offers tremendous opportunities for our company. The fastest-growing markets
for automobiles are in rapidly developing countries, especially China and India. China
will remain the largest car market in the world for the foreseeable future, and India is
projected to be the third-largest market in the world for the coming decade. By 2020,
annual vehicle sales in the Asia Pacific Africa region will likely reach 49 million
vehicles, with about 32 million of them in China.2
We estimate that 60 to 70 percent of Ford’s growth in the next 10 years will come
from this part of the world. Today, one in every five vehicles we sell globally is in Asia
Pacific. By 2020, it will be one in three. Between now and the end of the decade,
there will be a total driving age population of 2 billion in Asia Pacific, including 1.15
billion in China and 500 million in India, with their average annual income beyond the
vehicle ownership threshold level (equal to approximately $5,000 per capita GDP3).
To keep pace with this enormous growth, we are building new plants and expanding
existing ones, hiring workers, growing our dealer networks, and further developing
our supply chain across China, India and Thailand.
We are investing $6.7 billion in Asia Pacific and currently employ some 23,000 people
Financial Health
Focus on Asia
Case Study: Saving Lives in Rural India
Case Study: A Comprehensive Talent
Management Strategy in Asia Pacific
in our wholly owned and consolidated joint ventures in the region. We are building or
have recently opened 10 new plants in Asia Pacific – seven in China, two in India
and one in Thailand. By 2015 we’ll have the capacity to produce 2.7 million vehicles
in the region.
In 2014, we will open our Changan Ford Automobile (CAF) Chongqing #3 Assembly
Plant and CAF Chongqing Transmission Plant in Chongqing, China – our largest
manufacturing concentration outside of Michigan.
To fuel all of this growth, we plan to hire about 6,000 employees in Asia Pacific in
2014, the majority of them hourly. We also have announced plans to expand our
research and development facility in China, where we now have our regional
headquarters, boosting the number of employees by more than 50 percent through
2018. We plan to add approximately 200 new employees each year, bringing the
number of research and development employees to around 2,000 people.
Our strategy in Asia Pacific continues to be to grow aggressively with an expanding
portfolio of global products with manufacturing hubs in China, India and Thailand.
Our market share in the region was a record 3.5 percent for 2013, up by 0.7
percentage points compared with 2012. The improvement was driven by China,
where our market share for the full year rose to a record 4.1 percent, up by 0.9
percentage points compared with 2012.
Global Industry Growth by Region*
Asia Pacific will account for about 47 percent of global industry
by the end of the decade and over 60 percent of our future
growth.
* Data provided by IHS Automotive
** Percentages shown for China reflect percent of global industry volume
In China, we manufacture and sell passenger vehicles through our joint venture
Changan Ford Automotive (CAF), in which we have a 50 percent stake. Commercial
vehicles like the Ford Transit are manufactured and sold through Jiangling Motors
Corporation (JMC). Ford owns a 32 percent stake in JMC.
In 2013, we added about 100 dealers in China, bringing the total number of Ford
dealers in China to over 600. This doesn’t include new Lincoln dealers in China,
which we are in the process of recruiting. We will be bringing the Lincoln portfolio to
China in the second half of 2014 to tap into the luxury car segment in one of the
world’s most important auto markets.
In India, meanwhile, the number of dealers is projected to grow by 22 percent
between 2013 and 2015. India is becoming a global export hub for Ford.
Asia Pacific Ford Dealer Network Plan
* Includes Thailand, Indonesia, Philippines, Vietnam and Malaysia
Small cars account for 57 percent of our Asia Pacific Africa industry sales volume and
are anticipated to continue to benefit from favorable government policies. According
to industry consultancy IHS Automotive , the Ford Focus was the best-selling
nameplate in China in 2012 and 2013. The Ford Focus sold 403,640 wholesales in
China in 2013, up 36 percent from 296,360 wholesales in 2012. We have continued
this success with the introduction of the all-new Ford EcoSport in 2013. The
EcoSport is based on Ford’s global B-car platform, like the Fiesta, and was
developed from a previous-generation model that has proved extremely popular in
South America since its launch in 2003.
At the same time, we know that our long-term success in these developing and
revitalizing economies will depend on our offering new types of mobility solutions that
are sustainable and tailored to the unique needs of these markets. Our Blueprint for
Mobility is aimed at ensuring we do just that. During 2012, for example, we kicked off
a novel project in the region of Chennai, where we have manufacturing operations.
The project, called SUMURR (Sustainable Urban Mobility with Uncompromised Rural
Reach), made use of a Ford Endeavour that was designed to handle difficult terrain
and traverse areas previously unreachable by four-wheeled vehicles. Medical
professionals traveled in the Endeavour to reach their patients and to transport those
patients to clinics. The health care teams also could use their laptops and cell
phones to connect – via a wireless connection – to doctors and medical records. In
all, 41 pregnant women delivered healthy babies thanks in large part to the Ford pilot
project. SUMURR ultimately reached another 3,100 people as our partners traveled
to 54 villages to build community awareness on issues of maternal and child health.
Following the success of the pilot, we’re exploring similar programs in other parts of
rural India and in other countries where we have manufacturing operations. Ford
invested about $250,000 directly in the project, plus significantly more in terms of the
time and expertise of our staff.
For a discussion of our global economic impact and financial health, please see the
Financial Health section, including a Focus on Asia, and more about our SUMURR
project. You can also read more about our talent attraction strategy in the People
section Case Study: A Comprehensive Talent Management Strategy in Asia-Pacific.
1. In U.S. dollars for the time period of 1995 through 2015.
2. IHS Automotive
3. In 2005 constant dollars at the purchasing power parity exchange rate.
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Climate Change and the Environment
At Ford, we have been working for many years to reduce the
environmental impacts of our vehicles and operations.
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For example, we are doing our part to prevent or reduce the potential for
environmental, economic and social harm due to climate change. We have a
science-based strategy to reduce greenhouse gas (GHG) emissions from our
products and operations that focuses on doing our share to stabilize carbon dioxide
(CO2) concentrations in the atmosphere. We are on track to meet the central
elements of our strategy: For each of our new or significantly refreshed vehicles, we
will continue to offer a powertrain with leading fuel economy, and we are reducing
GHG emissions across our global product portfolio.
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Ford Asia Pacific Africa
Financial Health
Climate Change and the
Environment
We’re delivering on this commitment in our Asia Pacific Africa (APA) region by
introducing small cars, fuel-efficient gasoline engines and alternative-fueled vehicles.
In China, we have announced that Ford will bring 20 new engines and transmissions
to the country and improve fuel economy by up to 20 percent (compared to 2010) by
2015.
In Asia Pacific Africa, we are launching more vehicles equipped with the EcoBoost®
engine in response to growing consumer demand for more fuel-efficient vehicles. We
will offer EcoBoost engines in 20 vehicles in Asia Pacific Africa by mid-decade, a
five-fold increase from 2012. In 2013, EcoBoost was available in 10 vehicles in the
region. The 1.0L I-3 EcoBoost was introduced in the region for the first time on the
Ford Fiesta, available in Australia, China, New Zealand, Taiwan and ASEAN, and on
the Ford EcoSport, available in Australia, China, India and New Zealand. Also in
2013, the 1.5L I-4 EcoBoost was available on the new Mondeo in China, making it
the first vehicle at Ford to include the newly introduced 1.5L EcoBoost engine. We
also offer the 1.6L and 2.0L I-4 EcoBoost variants on the Edge, Kuga, Mondeo,
Falcon, Focus ST and Fiesta ST. In March 2014, Ford’s joint venture, Changan Ford
Automobile Co., Ltd. (CAF), began producing 1.0L EcoBoost engines at a new
engine plant in Chongqing to power the Ford Fiesta and EcoSport vehicles built for
China.
The fuel-efficient EcoBoost engines are being well received by our customers in the
Asia Pacific Africa region. In 2013, sales of EcoBoost-equipped vehicles in the region
rose by 250 percent compared to 2012. Seventy-seven percent of the Ford Mondeos
and 90 percent of the Ford Edges sold in China are equipped with EcoBoost engines.
In China, Ford will upgrade its entire powertrain portfolio with 20 advanced engines
and transmissions to support its aggressive plan to introduce 15 new vehicles to
China by mid-decade. These advanced, fuel-efficient technologies – including
turbocharging, direct injection, twin independent variable camshaft timing (Ti-VCT)
and six-speed transmissions – will deliver more than a 20 percent improvement in
fuel economy to Ford’s passenger vehicle fleet in China by 2015, which represents a
key part of Ford’s near-term sustainability goals in China.
In India, we are also continuing to introduce vehicles with excellent fuel economy. In
2013, we introduced the all-new Ford EcoSport with a 1.0L EcoBoost, the first vehicle
in India to have this technology. We also continue to offer the Ford Fiesta – powered
by TDCi diesel powertrain developed for India – that delivers class-leading fuel
economy and reduced CO2 emissions. This builds on fuel economy leadership
established with the Ford Figo, launched in March 2010, which has two engine
options: a best-in-class, fuel-efficient 1.4L TDCi diesel and a very competitive 1.2L
gasoline engine. In Australia, we introduced the 1.0L EcoBoost on the Fiesta and allnew EcoSport. We also offer EcoBoost versions of the Ford Mondeo, Falcon, Fiesta
ST, Focus ST and Kuga. Also in Australia, we offer our EcoLPi liquid-injection
liquefied petroleum gas (LPG) system for the Falcon, providing customers with the
most advanced LPG technology on the market. The Falcon EcoLPi fuel system
improves fuel economy by 12 to 15 percent, while also improving power by
approximately 27 percent over the prior LPG Falcon model.
Climate Change and the Environment
Asia Pacific Policy
As a technology leader in biofuels, Ford will continue to develop and introduce flexfuel vehicles that meet market needs throughout the APA region. All current Ford
models are compatible with ethanol blends of 10 percent (E10), with the Ford Focus
and Ford Escape compatible with ethanol blends of 20 percent (E20).
We are also addressing non-CO2 tailpipe emissions in the region. Since 2010, our
new gasoline-fueled passenger vehicles have been designed to comply with China IV
requirements (based on Euro 4 standards). China began implementing more recent
European standards (Euro 5) in Beijing in 2013. Korea and Taiwan have adopted
very stringent U.S.-based standards for gasoline vehicles and European-based
standards for diesel vehicles. Japan, which has unique standards and test
procedures, began implementing more stringent standards in 2009. Ford is working
to comply with all of these standards using a variety of approaches, including onboard diagnostics and after-treatment technologies.
In terms of facility-based emissions, we monitor greenhouse gas emissions at our
plants, and we were the first automaker in China to voluntarily report greenhouse gas
emissions at our plants. In 2013, Ford became the first automaker to join the
voluntary Greenhouse Gas Reporting Program in India, a joint effort between the
World Resources Institute, The Energy and Resources Institute and the
Confederation of Indian Industry. One way we’re reducing greenhouse gas emissions
is by bringing new technology into the plants, such as the “3-Wet High Solids” paint
process, which allows multiple coats of paint to be applied without having to bake
each one dry first. This saves an enormous amount of energy in the drying process,
reduces CO2 emissions and cuts the amount of waste chemicals produced. The
Chongqing 2 Plant, Jiangling Motor Corporation Xiaolan Plant, India Chennai Plant
and Ford Motor Thailand Plants used this and other initiatives to reduce the carbon
footprint of their manufacturing. Ford’s upcoming new integrated facility in Sanand,
Gujarat, in northwest India will employ the most efficient and environmentally friendly
technologies, including Ford’s rotational dip technology and the 3-Wet process,
dramatically improving paint quality, depth and durability, as well as significantly
reducing volatile organic compound emissions, CO2 emissions and waste.
For a discussion of our global climate change impacts, policies and commitments,
please see the Climate Change and Environment section.
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Vehicle Safety
At Ford, we design and manufacture vehicles that achieve high levels of
vehicle safety for a wide range of people over a broad spectrum of realworld conditions.
In our Asia Pacific Africa region, the Ford Kuga and EcoSport have received five-star
ratings in the China New Car Assessment Program (C-NCAP) testing. The Fiesta
also received a five-star rating in the inaugural ASEAN NCAP. And the Kuga earned
a five-star rating in the Australasian NCAP.
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External Websites
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We have developed an array of programs and technologies that help to encourage
safer behavior on the roadways for both experienced and novice drivers. For
example, Ford Driving Skills for Life (DSFL), Ford’s driver education program,
demonstrates our commitment to help new drivers to improve their driving skills. In
our Asia Pacific Africa markets, Ford DSFL is aimed at novice drivers of all ages. In
this region the program places equal emphasis on safe driving and eco-driving, as
customers are interested in both. Approximately 14,000 drivers in this region were
trained in 2013. In 2014, we will continue the program in mainland China, India,
Taiwan, Thailand, Indonesia, Vietnam and the Philippines, as well as expand to
Malaysia and Myanmar, to train another 15,000 people. More than 77,000 people
have been trained in the Asia Pacific region since the program began.
The Ford DSFL training addresses the local driving environment and specific needs of
drivers in each Asian market. In China, for example, Ford DSFL added a segment on
the use of child safety seats after a new regulation went into effect there. In
Indonesia, Thailand and several other Asia countries, sessions were added tailored
for female drivers. In Vietnam, Ford DSFL launched a “No Honking” campaign to
reduce the adverse effects on road safety of the prevalent and inappropriate use of
vehicle horns. Ford DSFL also launched campaigns in India and China inviting
drivers to “pledge to drive safe;” this campaign will expand into more countries in
2013. (See the Pete Hardigan voice for more about Ford DSFL in Asia Pacific Africa.)
In 2013, we also rolled out the Future of Safety Tour with an event in the Philippines
to promote road safety among consumers and encouraging safe driving. In addition,
we demonstrated Ford’s advanced technologies to highlight our commitment to
safety.
See the Vehicle Safety and Driver Assist Technologies section for more on our
vehicle safety technologies and activities.
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Supply Chain
The automotive supply chain is one of the most complicated of any
industry. Automakers like us rely on thousands of suppliers to provide the
materials, parts and services necessary to make our final products. In
today’s economic environment, achieving lower costs, improving quality
and meeting sustainability goals require an unprecedented level of
cooperation with suppliers, as well as strong supplier relationships. Ford
and its suppliers must work jointly to deliver great products, have a strong
business and make a better world.
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The basis of our work with suppliers is the Ford Code of Human Rights, Basic
Working Conditions and Corporate Responsibility, which applies to our own
operations as well as our $100 billion supply chain. The Code addresses workplace
issues such as working hours, child labor and forced labor, as well as
nondiscrimination, freedom of association, health and safety, the environment and
other issues.
We work to ensure that Ford and our suppliers have management systems in place to
mitigate potential risks, ensure continuity of supply and improve the overall
sustainability of the complex global automotive supply chain. Our aim is to leverage
our supply chain – and our industry – to make a positive impact in the markets in
which we do business.
We take a three-pronged approach to creating a sustainable supply chain and
managing sustainability issues throughout our supply chain:
Building strong relationships with suppliers and engaging strategic suppliers,
Developing shared commitment and supplier capability, and
Working on cross-industry initiatives.
In 2013, we held joint industry trainings through the Automotive Industry Action Group
(AIAG) in Brazil, Mexico, South Africa and Turkey. We also held trainings in Romania
in conjunction with CSR Europe. More than 230 Ford suppliers attended these
classroom sessions. These trainings included both in-person classroom training
sessions and e-learning trainings.
To date, we have conducted approximately 145 training sessions globally, attended
by nearly 2,100 supplier companies. (This figure includes dedicated Ford supplier
training sessions conducted with the AIAG as well as industry training sessions in
which Ford participated along with the AIAG and other automakers.) Because
attendees are required to subsequently cascade the training and expectations to the
entire factory population and suppliers, these trainings indirectly reach even more
companies and individuals. Through this cascading process, the training of suppliers
globally since the inception of the program has impacted more than 2,900 supplier
representatives, who in turn have cascaded the training information to nearly 25,000
supplier managers and more than 485,000 individual workers as well as over
100,000 sub-tier supplier companies.
Suppliers trained in 2013 have now moved on to the process of self-assessing their
facilities for compliance with local law and Ford expectations and communicating
expectations to their own workers and their suppliers.
In 2014, we plan to conduct additional supplier training sessions in conjunction with
either AIAG or CSR in Brazil, China, India, Mexico, Russia and Turkey. Where
possible, these courses will be open to any interested company; thus Tier 1 suppliers
will have the option of asking their own suppliers to attend. The intent is, once again,
to increase the scope of impact of the training sessions, and push human rights and
working conditions expectations further down the supply chain.
For a discussion of our global commitment to supply chain sustainability and detail on
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the status of our working conditions assessments, please see the Supply Chain
section.
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Water
At Ford, we have focused on reducing our water impacts since 2000 when
we first began setting year-over-year reduction targets as part of our
Global Water Management Initiative. Our efforts around water have
evolved over the years; we have moved beyond merely reducing the water
footprint of our own facilities to working more holistically outside our
corporate walls, addressing water concerns in our supply chain and our
broader communities.
Supply Chain
Water
We are conducting water assessments to help us gain a better understanding of our
internal water usage. As of early 2014, we have conducted assessments at 12 global
sites including Changan Assembly 2 in China and AutoAlliance in Thailand, and
continue to add new plants for assessment each year. We are in the process of
evaluating the results to determine what measures can feasibly be taken to reduce
water and save our company money at the same time.
Ford has successfully implemented many water-saving initiatives across our plants to
shrink our water footprint. For example, we have implemented a membrane biological
reactor and reverse-osmosis process to recycle water from our on-site wastewater
treatment plants in a number of our global production facilities that are located in
more arid regions. This allows us to avoid using high-quality water suitable for human
consumption in our manufacturing processes. By doing so at plants in Chihuahua
and Hermosillo, Mexico; Pretoria, South Africa; Chennai, India; and Chongqing,
China, we have been able to reuse more than 976,000 cubic meters of water, which
means we have not had to withdraw that water from the environment.
In Pretoria, for example, our $2.5 million on-site wastewater treatment plant at the
Silverton Assembly Plant is increasing the amount of water that can be reused by up
to 15 percent. In the Chennai Assembly Plant we have been able to recycle 100
percent of our industrial waste water back into the process by using a three-stage
reverse-osmosis technique and mechanical evaporation. And two assembly plants in
Chongqing, China, added advanced water treatment equipment to improve recycling.
One plant recycles an average of 100,000 gallons daily while the other recycles an
average of 65,000 gallons daily.
We continue to replicate new technologies, including a process known as “drymachining” that lubricates cutting tools with a fine spray of oil, rather than the
conventional “wet-machining” that required large amounts of metal-working fluids and
water to cool and lubricate the tools. For a typical production line, dry-machining –
also known as Minimum Quantity Lubrication, or MQL– can save more than 280,000
gallons of water per year. We currently have the capability in six plants around the
world including Changan Ford Engine Plant– and this number will nearly double in
the next few years.
We’re also investing in water stewardship projects around the world, especially in
areas where access to potable water is limited. As we expand into new markets in
more water-stressed regions, we are increasing our engagement with local
communities on water issues. In 2013, we increased our focus on water-related
projects by funding a number of projects, including ones that provide clean drinking
water facilities in disadvantaged parts of China and India. For example, in India we
piloted an initiative to provide safe drinking water to the community around our
upcoming manufacturing facility in Sanand Gujarat in partnership with Ahmedabadbased nongovernmental organization, Saath Charitable Trust. The first phase of the
initiative will ensure safe drinking water for close to 1,500 children between the age
of three to six years, covering 18 villages in Sanand with the aim to progressively
expand to 70 villages.
Our Ford Motor Company Volunteer Corps, meanwhile, is placing a priority on waterbased community projects during our Global Week of Caring and Accelerated Action
Days. In 2013, the Ford Fund supported several water-related projects in Asia Pacific
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Africa, including in Australia, China, India, Malaysia, South Africa and Thailand.
Projects ranged from cleaning up waterways and coastlines to providing new water
pumps that will bring clean water to schools.
For a discussion of our global commitment to water issues, please see the Water
section.
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Community
Ford Motor Company has a long legacy of compassion. More than 100
years after the company began, we continue to touch lives. Our
commitment to supporting local communities through charitable
contributions and volunteer efforts has remained unwavering.
As we continue to expand our business in new markets across the globe, we are also
expanding our community investment and volunteering efforts internationally. In
2013, we continued to expand our global reach through our Operation Better World
program. Launched in 2012, Operation Better World is a coordinated, strategic
approach to how Ford engages with communities everywhere that we do business. In
2013, we expanded the program from India and China to South America, Mexico and
Europe. Through this program, the Ford Fund cooperates with nongovernmental
organization partners in four key areas: education, auto safety, community needs and
sustainability (with a focus on water). The Ford Fund works to ensure that programs
meet local community needs, align with the One Ford business plan, have a
measurable impact and, where possible, can be replicated in other markets. This
grassroots engagement in the community is implemented and led by the local Ford
teams in each region.
Throughout the Asia Pacific Africa region, Ford has made a positive impact on
communities and the environment through Operation Better World initiatives such as
the annual Conservation and Environmental Grants China program, Level Up!, the
Global Week of Caring and the Ford Driving Skills for Life program, which teaches
drivers about fuel efficiency as well as safety (as discussed in the Vehicle Safety
section).
Conservation and Environment Grants, China (CEGC) is the company’s flagship
philanthropic program in China, focused on supporting grassroots
environmental/sustainability nongovernmental organization (NGO) leaders and their
organizations. Over the past 14 years, Ford of China has awarded RMB 16.1 million
(U.S. $2.6 million) in grants to 325 grassroots environmental leaders and NGOs. In
2013, Ford Fund investment allowed Ford of China to expand the CEGC program,
linking it to employee volunteerism and to rewarding environmental NGOs that bring
environmental protection and participation into the everyday lives of people in
communities, allowing communities to become leaders in their own environmental
protection.
In 2012, Ford Fund with Ford of China launched the Level Up! initiative, designed to
build the organizational capacity of over 100 grassroots environmental NGOs in
China. Through this program, over 70 percent of environmental groups in Beijing,
Shanghai and Kunming are undergoing significant organizational change and
development. Efforts include workshops and training for grassroots environmental
leaders, coaching and mentoring projects, capacity-building, training and
development, and assistance in building grassroots support networks for more than
100 NGOs.
Ford’s Global Week of Caring is one of the cornerstone programs of the Ford
Volunteer Corps. It includes a week of volunteer events across all of Ford’s operating
regions. Activities in 2013, our eighth year, included building temporary shelters for
homeless children in China, providing clean drinking water facilities in disadvantaged
parts of India and South Africa, participating in environmental restoration activities in
Australia, as well as a range of community, education and environmental projects
around the world. While it is difficult to measure the larger positive impact of these
actions, we know, for example, that by building wells in India and South Africa
through our Global Week of Caring projects, we have enabled girls in local villages,
who would otherwise have to walk miles to gather water for their families, to attend
school instead. Our People section contains a full list of our Global Week of Caring
and other volunteerism efforts in the Asia Pacific Africa region and elsewhere.
In early 2014, we also announced the Happy Schools program at the Jaipur Literature
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Case Study: A Comprehensive Talent
Management Strategy in Asia Pacific
Investing in Communities
Festival in India. The Happy Schools program aims to improve access to holistic
education in primary schools by addressing gaps in academic support, health and
nutrition. Ford will partner with NGOs working in the field of education to collectively
conceptualize and design a social intervention model that will address the identified
gaps. In the initial phase, a pilot model will be created and implemented in select
government primary schools in close proximity to Ford’s areas of operations — Tamil
Nadu, Gujarat and Haryana.
For a discussion of our global commitment to our stakeholders, please see the People
section.
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Ford of Europe
Ford of Europe is responsible for producing, selling and servicing Fordbrand vehicles in 50 individual markets, and employs approximately 50,000
employees at its wholly owned facilities, or approximately 67,000 people
when joint ventures and unconsolidated businesses are included. Ford of
Europe operations include a Ford Customer Service Division and 22
manufacturing facilities (13 wholly owned or consolidated joint venture
facilities and nine unconsolidated joint venture facilities), as well as Ford
Motor Credit Company. The first Ford cars were shipped to Europe in
1903 – the same year Ford Motor Company was founded. European
production started in 1911.
2013 Performance Highlights
Ford South America
We began offering the all-electric Ford Focus Electric in Europe in 2013, and we
will launch the C MAX Energi plug-in hybrid and a hybrid version of the Mondeo
in 2014.
The Ford Focus 1.0L EcoBoost® has become the first non-hybrid gasoline family
car in Europe to break the 100 g/km carbon dioxide (CO2) barrier. The Focus 99
g/km, extends to 13 the line-up of vehicles that deliver CO2 emissions of less
than 100 g/km, and also is Ford’s most fuel-efficient family gasoline car ever –
returning 4.3 l/100 km (65.7 mpg)1.
We achieved 10 percent of the planned 25 percent manufacturing energy savings
throughout Europe.
In the 2013 European New Car Assessment Program (Euro NCAP)
assessments, the Ford Tourneo Connect earned a five-star safety rating. In
addition, the vehicle received the Euro NCAP’s Best in Class recognition for the
highest safety performance scores in the vehicle segment.
Ford has an industry-leading total of seven Euro NCAP Advanced rewards, for
our Lane-Keeping Aid, Active City Stop, Forward Alert, Lane-Keeping Alert,
MyKey®, Emergency Assistance and Driver Alert technologies.
In late 2013, we launched Ford Driving Skills for Life (DSFL) for the first time in
Europe. Ford will invest €1.5 million in the first year of this program alone to
provide free hands-on training to 5,000 young drivers in the U.K., Germany,
France, Spain and Italy, and to thousands more through our online program, The
Academy.
Awards
Our 1.0L EcoBoost engine was named International Engine of the Year in 2012
and 2013 by a panel of auto journalists.
This engine was also awarded with the Paul Pietsch Award 2013 for
technological innovation by a panel of all 31 editors-in-chief of Auto Motor &
Sport and all partner magazines around the world.
This engine has earned another major accolade: the Society of Motor
Manufacturers and Traders Award for Automotive Innovation 2013.
The Ford Fiesta with 1.0L EcoBoost was named Clean City Car of the Year 2013
in Belgium.
In Italy we were presented with the Campus Mentis* Company Award in
recognition of our contribution to education and social responsibility through Ford
DSFL. The award honors innovative education projects that engage young
Italians.
In Germany in early 2013, we received an Engagement of the Year 2012 award
from the state of North Rhine-Westphalia. This award honors Ford’s Community
Involvement Program in Germany as a role model for corporate citizenship.
People
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1. The declared fuel consumption and CO2 emissions are measured according to the technical
requirements and specifications of the European Regulations (EC) 715/2007 and (EC)
692/2008 as last amended. Fuel consumption and CO2 emissions are specified for a vehicle
variant and not for a single car. The applied standard test procedure enables comparison
between different vehicle types and different manufacturers. In addition to the fuel efficiency of
a car, driving behavior as well as other nontechnical factors play a role in determining a car’s
fuel consumption and CO2 emissions. CO2 is the main greenhouse gas responsible for global
warming. Results in miles per gallon (mpg) also correspond to this European drive cycle and
are stated in imperial gallons. The results may differ from fuel economy figures in other regions
of the world due to the different drive cycles and regulations used in those markets.
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Welcome
For us, sustainability is not just the right thing to do but a core part of our
business strategy.”
Stephen Odell, Executive Vice President, Ford Motor Company, and President, Ford of
Europe, Middle East and Africa
Climate Change and the
Environment
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Sustainability is a key priority as we continue to build toward creating a profitably growing
business in Europe. This is perhaps most evident in the surge of new vehicles we are launching
both now and in the next few years. This year alone we will launch 10 new vehicles in Europe.
Ford South America
These new vehicles are being launched with some of the most fuel-efficient engine technology in the industry –
especially our advanced EcoBoost® gasoline engines, which offer leading fuel economy, while also delivering
a fun and engaging driving experience.
Ford’s fuel-efficient 1.0L EcoBoost engine – voted International Engine of the Year in both 2012 and 2013 – is
already available on eight Ford nameplates, from the Fiesta to the Grand C MAX, and will be available in
three further vehicles by the end of 2014. With the arrival of the new Ford Focus later this year, we also will
introduce a new fuel-efficient 1.5L EcoBoost engine, which directly benefits from the advanced combustion
technologies pioneered by the 1.0L EcoBoost.
We started our electrification journey in Europe in 2013 with the Focus Electric. This will be joined in the
market this year by the C MAX Energi plug-in hybrid and the Mondeo Hybrid, bringing the proven Ford
“powersplit” hybrid technology to Europe for the first time. In our manufacturing facilities, we have
implemented a new energy management operating system, which will enable us to reach energy savings in
assembly of about 25 percent on a per-vehicle basis by 2016. This will help us to reduce both our carbondioxide footprint and our energy costs.
We also remain actively involved in the communities around all of our Ford sites in Europe. In so doing, we
contribute to positive social and economic development, benefiting both our employees and other community
members.
For us, sustainability is not just the right thing to do but a core part of our business strategy. With smart and
sustainable manufacturing solutions and an exciting selection of technologically advanced, fuel-efficient
vehicles, we are putting in place the foundations that ensure our long-term business success in Europe.
Stephen Odell
Executive Vice President, Ford Motor Company, and President, Ford of Europe, Middle East and Africa
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In Europe, we are in the process of implementing our transformation plan
as announced in late 2012. Our actions are designed to increase cost
efficiencies, address manufacturing overcapacity, accelerate product
development and introduction, and strengthen our brand. The Europe
transformation plan continues to progress well and the business unit
remains on track to achieve profitability in 2015. Read more about our
European market.
We know that our long-term success will depend on our offering new types of mobility
solutions that are increasingly sustainable and tailored to the unique needs of
different regional markets. In 2013, along with Schaeffler, we demonstrated the
Fiesta-based eWheelDrive car, a driveable research vehicle that could lead to
improvements in urban mobility and parking by making possible smaller, more agile
cars. Powered by independent electric motors in each of the rear wheels,
eWheelDrive technology offers space under the hood that in conventional cars is
occupied by the engine and transmission, and in electric cars by a central motor. This
technology could in the future support the development of a four-person car that only
occupies the space of a two-person car today. At the same time, eWheelDrive
steering system designs could enable vehicles to move sideways into parking spaces
– a potential breakthrough as cities become more populated and congested. Read
more about our sustainable mobility strategy.
For a discussion of our global economic impact and financial health, please see the
Financial Health section.
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Climate Change and the Environment
At Ford, we have been working for many years to reduce the
environmental impacts of our vehicles and operations.
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For example, we are doing our part to prevent or reduce the potential for
environmental, economic and social harm due to climate change. We have a
science-based strategy to reduce greenhouse gas (GHG) emissions from our
products and operations that focuses on doing our share to stabilize carbon dioxide
(CO2) concentrations in the atmosphere. We are on track to meet the central
elements of our strategy: For each of our new or significantly refreshed vehicles, we
will continue to offer a powertrain with leading fuel economy and we are reducing
GHG emissions across our global product portfolio.
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Vehicles
Ford offers one of the broadest low-CO2 vehicle portfolios in Europe. Our efforts to
improve fuel efficiency are paying off. Preliminary data shows that we have reduced
the average CO2 emissions of our European car fleet by around 18 percent between
the 2007 and 2013 calendar years.1
EcoBoost® Engines and ECOnetic Technology
In Europe, we are doubling production capacity at our Cologne, Germany, engine
plant to more than 1,000 engines a day. This is in response to robust demand for the
1.0L EcoBoost engine, which was named International Engine of the Year in 2012
and 2013 by a panel of auto journalists. The Cologne plant has also begun
production of the 1.0L EcoBoost for the North American market.
We offer three EcoBoost gasoline engines in Europe: the 2.0L, 1.6L and 1.0L.
EcoBoost engines use turbocharging and direct-injection technology to produce
levels of performance that are usually associated with larger-capacity engines. The
1.0L EcoBoost, for example, offers the power of a traditional 1.6L gasoline engine but
with a CO2 level as low as 99 g/km. In Europe, the 1.0L EcoBoost is available in the
Ford Fiesta, B MAX, EcoSport, Focus, C MAX, Grand C MAX, Transit and
Tourneo Connect; it also will be offered in the Transit Courier, Tourneo Courier and
Mondeo. In early 2014, the Ford Focus became the first non-hybrid gasoline family
car in Europe to break the 100 g/km CO2 barrier when equipped with the revised 100
PS version of the 1.0L EcoBoost engine.
We offer three ECOnetic vehicles, ultra-low-CO2 versions of selected Ford diesel
vehicles that leverage several advanced, fuel-saving technologies. In early 2014, for
example, the Ford Fiesta ECOnetic has been updated to reach CO2 emissions of 85
g/km offering fuel economy of 3.3L/100 km. This model includes a range of Ford
technology features, including revised gear ratios; a special aeropack to improve
aerodynamics (comprising undershield wheel deflectors and low rolling resistance
tires); a variable oil pump; a more efficient air conditioner, cooling fan and alternator;
as well as friction and combustion improvements in the engine. It also features Auto
Start-Stop, smart regenerative charging, EcoMode and a shift indicator light. In
addition, the Focus ECOnetic is available offering a fuel economy of 3.4L/100 km and
just 88 g/km CO2.
Electrification
In the summer of 2013, Ford added its first all-electric passenger car to the successful
Focus lineup in Europe by introducing the Ford Focus Electric. In 2014, based on our
success with electrified vehicles in North America, we will introduce further electrified
vehicles in Europe, including the C MAX Energi and the Mondeo Hybrid.
In Germany, Ford is working with 12 other partners on the colognE-mobil project,
using a fleet of electrified vehicles – including Focus Electrics and C MAX Energi
plug-in hybrids – to conduct road testing. This program is part of a much larger
Climate Change and the Environment
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European Policy
research effort in several German cities that is partly funded by the German
government and involves multiple automakers, utility companies, universities and
technology partners. Now in its second phase, the project focuses on charging
infrastructure improvements; the use of renewable power, electric carsharing and ecabs; networking effectively with public transport; and public perception and safety.
We believe these kinds of collaborative efforts across sectors are essential for
ensuring customer-focused products that provide the right value. They also help to
ensure that the infrastructure is in place to support these types of vehicles.
Eco-Driving Information and Training
Ford has demonstrated that drivers who practice “eco-driving” can improve their fuel
economy by an average of 24 percent. Eco-driving tips are available to the public on
Ford’s website, and online training is available through the Ford Driving Skills for Life
(DSFL) program. In addition, a Web-based eco-driving program has been available
to all U.S. salaried Ford employees since 2006.
Ford began work on the eco-driving concept in 2000, when we first offered an ecodriving program through our German dealerships, in partnership with the German
Federation of Driving Instructor Associations and the German Road Safety Council.
That program, which continues today, trains drivers in smarter and greener driving
skills, and vehicle maintenance habits. It uses specially trained and certified
instructors to run programs for several target groups, including fleet drivers and
customers. By the end of 2013 more than 17,000 German drivers had been “ecotrained” through this program.
In 2013, Ford continued to support the ECOWILL project, which stands for EcoWidespread Implementation for Learner Drivers and Licensed Drivers. Ford has been
the only automotive industry member active in this project since it began in 2010.
This project, which concluded as scheduled in April 2013, was based on the premise
that eco-driving can reduce CO2 from motoring and improve road safety without
making it less fun to drive. ECOWILL succeeded in meeting two primary goals:
A mass roll-out of high-quality/standardized short duration eco-driving trainings.
Ford operates one-hour courses with professional driving instructors as part of
this goal, and
Promoting the education and testing of eco-driving for learner drivers in regular
driving school under the leadership of EFA, the European driving school
association.
Thanks to this project, approximately 32,000 new drivers were “eco-trained,” and
more than 10,000 already-licensed drivers received this training. The project resulted
in many benefits that will continue on after its formal conclusion. For example, the
eco-driving training developed through this program was added to driver training
programs required in all European countries. ECOWILL also influenced the creation
of many national eco-driving and road safety initiatives and resulted in a successful
eco-driving coaching methodology that can be used in other programs.
From 2010 to 2013, Ford also contributed to a European research project called
eCoMove. Through this project, Ford and 32 partner organizations developed and
tested vehicle-to-driver communications technologies focused on reducing CO2
emissions from road transport by reducing inefficiencies in driver behavior. In field
tests, the new technologies resulted in a 15 percent improvement in fuel economy
and CO2 emissions. As part of this project, Ford tested an accelerator pedal that
provides tactile feedback to the driver and an associated dashboard display that
coaches drivers on more fuel efficient driving behavior. The system provides drivers
with information about approaching road conditions that can help drivers make more
efficient driving choices, such as slowing down earlier and more slowly. The system
also helps drivers time their speed to reach traffic lights when they will be green to
avoid unnecessary stopping and accelerating. This new driver assistance system
leverages existing Ford technologies including traffic sign recognition, advanced map
information, and car-to-car and car-to-infrastructure communications to help drivers
prepare for or avoid road congestion and changes in topography.
Sustainable Manufacturing
In early 2012, Ford of Europe announced our five-year sustainable manufacturing
strategies for water, landfill waste and emissions. The ambitious targets embedded in
these strategies would see the average Ford vehicle using 30 percent less water and
creating 70 percent less waste to landfill in manufacturing over the next five years.
We also plan to reduce the amount of energy it takes to manufacture a vehicle by 25
percent before 2016.
Through early 2014, we have achieved 10 percent of the planned 25 percent energy
savings throughout Europe. These savings have been accomplished through the
introduction of an Energy Management Operating System (EMOS). Plant Energy
Teams have been created at all Ford production facilities in Europe to implement
EMOS. In our plant in Cologne alone, about 50 gigawatt hours have been saved
since the beginning of EMOS. A new heat recovery systems installed in the
paintshop in 2013, where car bodies are dried at temperatures of up to 150 degrees
Celsius, has reduced energy consumption by 2,600-megawatt hours and saved
about €100,000. A data documentation pilot project has also been launched at our
Cologne plant with similar monitoring schemes being introduced in Valencia,
Bridgend and Saarlouis. It enables energy consumption comparisons to be made not
only with other Ford locations, but also with the competition. Other projects aimed at
saving energy include compressed air dryers, which remove the moisture from the
compressed air, improving paint quality. These replace previous dryers dating back
to 1986, saving about 210,000 euros per year.
For a discussion of our global climate change impact and commitments, please see
the Climate Change and Environment section. For a discussion of our global
commitment to water issues, please see the Water section.
1. The final 2013 calendar-year fleet-wide CO2 emissions data for our European fleet will be
available in November 2014. For all years, these data do not include Volvo.
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Vehicle Safety
At Ford, we design and manufacture vehicles that achieve high levels of
vehicle safety for a wide range of people over a broad spectrum of realworld conditions.
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In the 2013 European New Car Assessment Program (NCAP) assessments, the Ford
Tourneo Connect earned a five-star safety rating. In addition, the vehicle received the
Euro NCAP’s Best in Class recognition for the highest safety performance scores in
the vehicle segment. The Ford Transit Custom and Tourneo Custom were the first
van and “kombi” (i.e., multipurpose vehicle), respectively, to achieve five-star ratings
in the Euro NCAP heavy vehicle assessment. The Transit also received Euro
NCAP’s Best in Class recognition for the highest safety performance score in its
segment.
Ford has an industry-leading total of seven Euro NCAP Advanced rewards, for our
Lane-Keeping Aid, Active City Stop, Forward Alert, Lane-Keeping Alert, MyKey®,
Emergency Assistance and Driver Alert technologies.
Encouraging Safer Driving
Driver behavior is a key contributing factor in many vehicle crashes.1 We at Ford have
developed and support an array of programs and technologies that help to
encourage safer behavior on the roadways, for both experienced and novice drivers.
In late 2013, we launched Ford Driving Skills For Life (DSFL) for the first time in
Europe. Ford will invest €1.5 million in the first year of this program alone to provide
free hands-on training to 5,000 young drivers in the U.K., Germany, France, Spain
and Italy, and to thousands more online through The Academy. In 2014, Ford DSFL
will be launched in several additional European countries.
Collaborative Research
In order to progress from current technologies to our long-term vision of connected
and automated vehicles, we are conducting collaborative research with a variety of
public, private and academic entities.
In Europe, we are contributing to the European harmonization and standardization of
wireless communication systems and applications within the framework of the DRIVE
C2X project, which is co-funded by the European Commission. DRIVE C2X is the
acronym for “DRIVing implementation and Evaluation of C2X communication
technology in Europe” (C2X refers to “car-to-car and car-to-infrastructure”
communication). This project kicked off in January 2011 and is planned to run until
mid-2014. It brings together more than 40 stakeholders, such as vehicle
manufacturers, suppliers, universities and public authorities from all over Europe.
Within the framework of DRIVE C2X, field operational tests in a real-world
environment have been conducted over the course of six to nine months in seven
test sites across Europe.
One of these test sites is located in Frankfurt/Main, Germany, and is closely linked to
a national research initiative called Safe Intelligent Mobility – Test Field Germany, or
sim™ for short. Ford contributed to this joint project, which brought together relevant
stakeholders of the German automotive industry and concluded successfully in June
2013. sim™ was one of the world’s first large-scale field operational tests of
cooperative systems. Over six months, 120 vehicles from six automakers were driven
more than 1.6 million kilometers. Ford contributed with 20 Ford S MAX vehicles
equipped with innovative vehicle-to-infrastructure technology. Within sim™, 500
drivers tested and validated more than 20 functions targeting traffic safety, efficiency
and comfort. Ford led the development of the Emergency Electronic Brake Light
warning functionality. The project was supported in part by the German government.
Also in Europe, we have been one of 29 partners in the Accident Avoidance by Active
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Vehicle Safety and Driver Assist
Technologies
Case Study: Public Domain Ratings
External Websites
Global NCAP
EuroNCAP
Intervention of Intelligent Vehicles (interactIVe) research project, led by the Ford
European Research Center in Aachen, Germany. This consortium sought to support
the development and implementation of accident avoidance systems, and consisted
of seven automotive manufacturers, six suppliers, 14 research institutes and three
other stakeholders. The European Commission covered more than half of the €30
million budget. During the 42-month duration of interactIVe, the partners tested the
performance of prototype safety systems through active intervention, including
automated braking and steering in critical situations, with the aim of avoiding
collisions or at least mitigating impact severity in accidents. The final event of
InteractIVe in November 2013 took place in Aachen and at Ford’s Lommel Proving
Ground, with live vehicle demonstrations.
See the Vehicle Safety and Driver Assist Technologies section for more on our
vehicle safety technologies and activities.
1. U.S. Department of Transportation, National Highway Traffic Safety Administration, National
Motor Vehicle Crash Causation Survey: Report to Congress (Washington, DC: U.S. DOT, July
2008).
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Supply Chain
The automotive supply chain is one of the most complicated of any
industry. Automakers like us rely on thousands of suppliers to provide the
materials, parts and services necessary to make our final products. In
today’s economic environment, achieving lower costs, improving quality
and meeting sustainability goals require an unprecedented level of
cooperation with suppliers, as well as strong supplier relationships. Ford
and its suppliers must work jointly to deliver great products, have a strong
business and make a better world.
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People
Supply Chain
The basis of our work with suppliers is the Ford Code of Human Rights, Basic
Working Conditions and Corporate Responsibility, which applies to our own
operations as well as our $100 billion supply chain. The Code addresses workplace
issues such as working hours, child labor and forced labor, as well as
nondiscrimination, freedom of association, health and safety, the environment and
other issues.
We work to ensure that Ford and our suppliers have management systems in place to
mitigate potential risks, ensure continuity of supply and improve the overall
sustainability of the complex global automotive supply chain. Our aim is to leverage
our supply chain – and our industry – to make a positive impact in the markets in
which we do business.
We take a three-pronged approach to creating a sustainable supply chain and
managing sustainability issues throughout our supply chain:
Building strong relationships with suppliers and engaging strategic suppliers
Developing shared commitment and supplier capability
Working on cross-industry initiatives
In 2013, we held joint industry trainings through the Automotive Industry Action Group
(AIAG) in Brazil, Mexico, South Africa and Turkey. We also held trainings in Romania
in conjunction with CSR Europe. More than 230 Ford suppliers attended these
classroom sessions. These trainings included both in-person classroom training
sessions and e-learning trainings.
To date, we have conducted approximately 145 training sessions globally, attended
by nearly 2,100 supplier companies. (This figure includes dedicated Ford supplier
training sessions conducted with the AIAG as well as industry training sessions in
which Ford participated along with the AIAG and other automakers.) Because
attendees are required to subsequently cascade the training and expectations to the
entire factory population and suppliers, these trainings indirectly reach even more
companies and individuals. Through this cascading process, the training of suppliers
globally since the inception of the program has impacted more than 2,900 supplier
representatives, who in turn have cascaded the training information to nearly 25,000
supplier managers and more than 485,000 individual workers as well as over
100,000 sub-tier supplier companies.
Suppliers trained in 2013 have now moved on to the process of self-assessing their
facilities for compliance with local law and Ford expectations, and communicating
expectations to their own workers and their suppliers.
In 2014 we plan to conduct additional supplier training sessions in conjunction with
either AIAG or CSR in Brazil, China, India, Mexico, Russia and Turkey. Where
possible, these courses will be open to any interested company; thus Tier 1 suppliers
will have the option of asking their own suppliers to attend. The intent is, once again,
to increase the scope of impact of the training sessions, and push human rights and
working conditions expectations further down the supply chain.
For a discussion of our global commitment to supply chain sustainability and detail on
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the status of our working conditions assessments, please see the Supply Chain
section.
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Workplace
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Our employees are crucial to delivering our vision of building great products that
contribute to a better world.
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Investing in Communities
We completed the planned closures of two manufacturing facilities in the U.K. in
2013, and we will close our Genk, Belgium, manufacturing facility at the end of 2014.
We recognize the impact our actions have on many employees and their families, and
we have been working together with all stakeholders as we make these difficult
changes to our business in Europe. In total, 6,200 positions or about 13 percent of
Ford’s European work force are affected by the plant closures in 2013 and 2014,
including the salaried head-count reduction equivalent of 400 positions in late 2012.
Wherever possible, we have been achieving employee reductions through enhanced
employee separation programs and, with regard to our U.K. facilities, voluntary
means and redeployment to other Ford locations. Read more about our European
market.
Communities
Ford Motor Company has a long legacy of compassion. More than 100 years after the
company began, we continue to touch lives. Our commitment to supporting local
communities through strategic investments and volunteer efforts has remained
unwavering.
As we continue to expand our business in new markets across the globe, we are also
expanding our community investment and volunteering efforts internationally. In 2013
we continued to expand our global reach through our Operation Better World
program. Launched in 2012, Operation Better World is a coordinated, strategic
approach to how Ford engages with communities everywhere that we do business. In
2013, we expanded the program from India and China to South America, Mexico and
Europe. Through this initiative, Ford Fund works with nongovernmental organization
(NGO) partners in four key areas: education, auto safety, community needs and
sustainability (with a focus on water). The Ford Fund works to ensure that programs
meet local community needs, align with the One Ford business plan, have a
measurable impact and, where possible, can be replicated in other markets. This
grassroots engagement in the community is implemented and led by the local Ford
teams in each region.
Throughout Europe, Ford has made a positive impact on communities and the
environment through Operation Better World initiatives such as the Community
Involvement Program, Global Week of Caring and the Ford Driving Skills for Life
(DSFL) program, which teaches drivers about fuel efficiency as well as safety (as
discussed in the Vehicle Safety section).
In 2000, Ford in Germany launched the Community Involvement Program, which
connects Ford employees to opportunities for volunteering in the community. As of
year-end 2013, nearly 11,000 Ford employees had volunteered through this program,
working on some 1,400 projects and dedicating more than 175,000 working hours. In
the record year 2013 alone, we supported approximately 145 volunteering and
community projects through this volunteering program. This is a all-time high within
13 years of engagement. Also a record: 960 employees each contributed up to 16
hours of their time, funded by Ford, totaling 15,000 hours and more than ever before.
We also provided five Ford Transit vans to support 74 additional community projects.
The vans were driven a total of 61,000 km.
In Germany in early 2013, Ford received an “Engagement of the Year 2012” award
from the state of North Rhine-Westphalia. This award honors Ford’s Community
Involvement Program in Germany as a role model for corporate citizenship. The prize
money was donated to the nonprofit school project Gandhi Award in Cologne, which
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aims to foster and reward diversity at schools, conflict management and volunteering.
Ford actively supports Gandhi Award activities, for the first time in Cologne in July
2013.
Also in 2013, Ford of Europe volunteers went out into the community as part of the
Ford Global Week of Caring. Our People section contains a full list of our Global
Week of Caring and other volunteerism efforts in Europe and elsewhere.
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Ford South America
Ford’s principal markets in South America include Brazil and Argentina; we
were the fourth-largest automaker in both markets in 2013. Brazil’s
economy and demographics – with growing per-capita income, low vehicle
ownership rates and a young population – have helped its automotive
market to more than double since 2002. These favorable factors are
expected to continue to contribute to growth in vehicle sales in Brazil.
2013 Performance Highlights
In the past year:
We introduced global products, such as the Ford Focus, with additional global
products to come.
We continued our largest-ever five-year investment in the region, committing
$2.07 billion by 2015 to accelerate the delivery of more fuel-efficient, high-quality
vehicles.
Ford Argentina celebrated its 100th anniversary. Over our 100 years of continued
presence in the country, Ford has established a lasting bond with the
Argentinians by offering high-quality, innovative products. We have contributed
to the community’s development with steady investment, quality job generation
and long-term, sustainable development through our education programs.
The new Ford Fiesta received an “A” rating for fuel efficiency in the new Brazilian
fuel-efficiency labeling system.
We were the first automaker to participate in Campus Party Brazil, the biggest
technology festival in Brazil.
Awards
The new Focus was the most recognized product of the year, collecting awards
from automotive press associations in Brazil, Argentina and Latin America, as
well as Brazilian television journalists. The awards included “Best Mercosur Car
of 2014” by Motorpress magazine.
The Ford Fusion Hybrid was named “Car of the Year” in Brazil by readers of
EXAME magazine, one of the main technology-oriented publications in Brazil.
The new Ford Ranger was recognized in Brazil by Jornal do Carro (Best Medium
Pickup), Carro magazine (Best Cars – Pickup), Best Cars website (Best
Medium/Large Pickup) and as best purchase by Quatro Rodas and Autoesporte
(one of the most recognized auto magazines).
Steven Armstrong, Ford South America president, was selected “Executive of the
Year” by Autoesporte magazine.
Ford of Venezuela built the highest-quality vehicles among all Ford facilities
around the world, according to the 2013 second-quarter customer satisfaction
survey conducted by the Global Quality Research System (GQRS). This
research compares quality data between Ford facilities globally, and reflects that
vehicles produced in the Valencia plant have a satisfaction level of 91 percent.
That means that for every 10 cars produced, nine customers are very satisfied
with the product they bought. This fact puts the quality of Venezuelan vehicles at
the top of the ranking when compared to the rest of Ford facilities.
For the ninth-consecutive year, Selecciones magazine (a Readers’ Digest
publication) honored Ford with its “Trusted Brand” award. The award is based on
a poll in which consumers chose their favorite brands.
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Every year, Ford has made important sustainability progress. Our South
America region, for example, consistently advances in line with our One Ford
plan, which is enabling us to offer consumers a lineup of vehicles consisting
entirely of global products by 2015.”
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Stephen Armstrong, President, Ford South America
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We are all responsible for creating the world we want for ourselves, and for future generations.
So we must ask ourselves, what are we doing to make the world a better place?
That question is pertinent not just for individuals, but for organizations, since organizations can contribute
significantly to sustainable development.
Every year, Ford has made important sustainability progress. Our South America region, for example,
advances in line with our One Ford plan, which is enabling us to offer consumers a lineup of vehicles
consisting entirely of global products by 2015. Consumers will benefit from models that meet global standards
for technology, safety, comfort and design. These vehicles also meet high environmental standards, as
evidenced by their excellent performance in tests performed by CONPET/Inmetro, a Brazilian program that
measures the efficiency of vehicles’ fuel consumption.
We are also improving the sustainability of our production processes. The modernization of Ford plants in
South America has resulted in several environmental benefits, such as reductions in water and energy
consumption. The new paint process used in the production of the Ford Fiesta in Sao Bernardo, for example,
uses fewer solvents and has fewer potentially harmful emissions.
Ford South America’s implementation of our global One Ford strategy has also allowed us to demonstrate the
capability of local engineering, with the development of a second global product at the Ford Development
Center in Brazil. Our engineers work as a team, contributing ideas and solutions that allow Ford to be
recognized as an innovative brand in our region.
Because the health and well-being of our employees is also important to our business, we launched a health
program called Viva Bem that benefits all of our employees in South America. Viva Bem focuses on four
pillars of health: movement, nutrition, health promotion and zero dependency.
Ford South America also continues to support initiatives that seek to promote the well-being of the
communities in which we operate. It is rewarding to see the difference our employees can make by donating
their time and skills to programs aimed at creating a more equal society. We have opened the doors of our
plants to disadvantaged students, for example, so they can gain firsthand experience with the automotive
industry. And we support institutions that provide basic items, such as food, clothing and medicine, to improve
the lives of the needy.
Last year, our Ford South America Operations continued to deliver major achievements, and we will do our
best to ensure we are recognized, more and more, as an efficient company with a truly sustainable future.
Best regards,
Stephen Armstrong
President, Ford South America
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Ford South America
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In 2013, Ford’s automotive pre-tax profit was the highest in more than a
decade, with about break-even results in South America. Our South
American pre-tax profits were substantially lower than a year ago, in part
due to higher costs and unfavorable exchange. However, our 2013 market
share for South America increased slightly compared to 2012. Brazil and
Argentina are our highest-volume South American markets; our market
shares for these two countries are shown in the table below.
South American Market Share
Supply Chain
2013 Combined Car and
Truck Market Share (%)
Percentage Points
Better/(Worse) than 2012
(%)
Water
Major Markets
People
Total South America
9.3
0.3
Brazil
9.4
0.3
12.6
0.3
Argentina
In South America, we are investing in global platforms to deliver global products, with
18 product actions (i.e., new or remodeled products) in 2013. Our strategy is focused
on improving both quality and customer experience. In 2013, Ford South America
began offering versions of our global small and midsize vehicles, including Fiestaand Focus-sized small cars and utilities, and Fusion- and Mondeo-sized midsize cars
and utilities, as well as compact pickups and commercial vans.
Brazil is the world’s fourth-largest auto market and is a critical piece of Ford’s global
strategy. Going forward, we are making our largest-ever five-year investment in our
Brazil operations, committing $2.07 billion (USD) or R$4.5 billion by 2015 to
accelerate the delivery of more fuel-efficient, high-quality vehicles and offer a lineup
that consists of 100 percent global products. Other investments include:
$1.2 billion to increase the capacity of our Camaçari Plant, develop a new global
vehicle (the Ford EcoSport), and modernize our Troller Plant, and R$400 million
($184 million) to build the first engine plant in the Northeast of Brazil.
$230 million in modernization and expansion of the Taubaté Engine and
Transmission Plant.
$308 million from 2007 to 2013 in heavy truck operations, including production of
the extra-heavy-duty Cargo truck.
$368 million for production of the new Fiesta hatchback global vehicle in São
Bernardo do Campo.
$34 million to produce the Fiesta sedan in the Valencia Assembly Plant.
$200 million (including $60 million invested in supply chain development to
improve local parts sourcing) to produce the new Focus, creating 300 new jobs.
We implemented several exciting product launches in South America in 2013,
including the Fusion flex-fuel, the new Fiesta hatch and sedan, the new Focus, the
new Kuga, the Fusion Hybrid and the new global line of Cargo (Cargo 2042 and
Cargo 2842) trucks for the heavy-duty segment. In 2014 we also began production of
two F-series trucks, the F-350 and F-400.
We know that our long-term success in the developing and revitalizing economies of
South America will depend on our company offering new types of mobility solutions
that are increasingly sustainable and tailored to the unique needs of these markets.
The section on our sustainable mobility strategy describes how we are aiming to do
just that.
For a discussion of our global economic impact and financial health, please see the
Related links
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Financial Health
Ford Around the
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Financial Health section.
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Ford Asia Pacific Africa
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Climate Change and the
Environment
Water
Vehicle Safety
Financial Health
Climate Change and the
Environment
Vehicle Safety
People
People
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Climate Change and the Environment
At Ford, we have been working for many years to reduce the
environmental impacts of our vehicles and operations.
Related links
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For example, we are doing our part to prevent or reduce the potential for
environmental, economic and social harm due to climate change. We have a
science-based strategy to reduce greenhouse gas (GHG) emissions from our
products and operations that focuses on doing our share to stabilize carbon dioxide
(CO2) concentrations in the atmosphere. We are on track to meet the central
elements of our strategy: For each of our new or significantly refreshed vehicles, we
will continue to offer a powertrain with leading fuel economy, and we are reducing
GHG emissions across our global product portfolio.
Supply Chain
Water
Ford South America
Ford South America
Welcome
Supply Chain
In South America, we are improving fuel economy by introducing some of the efficient
engine and transmission technologies currently used in North America, and by
offering technologies compatible with the widespread use of biofuels in Brazil. We
offer our EcoBoost® engine on the Ford Mondeo in Argentina and the Ford Fusion in
Brazil.
We are continuing to implement the new, more-efficient Sigma engine, which
improves efficiency compared to current engines through reduced internal friction
and improved electronic throttle controls. We have also improved the gearing ratios,
aerodynamics and rolling resistance of our South American models, further
increasing fuel economy. In Brazil, our Ford EcoSport, a B-Segment SUV, is a fueleconomy leader in its segment. In 2013 in Brazil, we launched the new Ford Fiesta,
which received an “A” rating for fuel efficiency in the new Brazilian fuel-efficiency
labeling system. Ford also received a Seal of Excellence award for the Fusion Hybrid
and the 2014 Fiesta 1.6L TiVC in Brazil. These awards are given to vehicles in the
top 20 percent for fuel economy, regardless of vehicle segment or type.
Over the past few years, we have successfully implemented a large number of fuelefficiency technologies in our B- and C-sized vehicle segments, which make up
approximately 80 percent of the Brazilian market. These include twin independent
variable cam timing engines and direct-injection engines, Battery Management
Systems, smart alternator systems and dual-clutch automatic transmissions.
Aligned with our global standards and the Brazilian New Automotive Regime (InovarAuto) – a federal government measure that aims to stimulate investment in the
Brazilian auto industry – Ford Brazil is focusing on achieving fuel-efficiency targets
and investing in engineering. Also in Brazil, newly introduced fuel economy and CO2
emission regulations will speed up the introduction of new fuel-efficiency
technologies.
Ford is also using recycled and/or natural material in our vehicles in South America.
All vehicles locally produced use 5 to 7 kg of recycled PET plastic in the form of
carpets, ceiling linings, wheel boxes and acoustic blanket carpeting. And, the
instrument panel of the new Cargo trucks is made with sisal natural fiber.
We are the first automobile company in Brazil to voluntarily report our facilities’ GHG
emissions to the Brazilian Greenhouse Gas Protocol. As a participant and one of the
founders of the Protocol, we have conducted an inventory of our facility emissions
and have set reduction goals. The results of the inventory can be seen in the graph
below. While our reported GHG emissions per unit of production for 2013 showed an
increase of approximately 3% from 2012, this can be explained mainly due to the
2013 electricity CO2 emission factor (Scope 2) increase of 40% from 2013. While
production increased by approximately 17%, indirect electricity consumption
increased by less than 7% and direct energy consumption increased by less than
1%.
Historical Emissions by Scope
Climate Change and the Environment
South American Policy
Emissions (tCO2e)
2008
2009
2010
2011
2012
2013
Scope 1
25,925.00
26,826.00
48,834.23
36,215.28
35,278.41
28,140.00
Scope 2
17,392.00
8,758.00
18,620.00
10,655.00
23,769.00
35,854.00
We are also strengthening our environmental management systems in our facilities. In
2013 our Valencia Plant was successfully audited for compliance with ISO
140001:2004. Valencia also received an Instituto Municipal del Ambiente
certification, which confirms our compliance with Venezuelan environmental
legislation. In Venezuela, our environmental management is supported by an
Environment Cross-Functional Team, a group of employees who undertake
sustainability initiatives and educate other employees. We have also reduced volatile
organic compound emissions and water pollution as a result of the introduction of
paint robots to the production process. At São Bernardo do Campo, we completed a
high-bay lighting retrofit project, which improves the work environment and saves
energy.
Recycling at our plants is also a priority. As a result, solid waste at our Valencia Plant
facility has been reduced by 20 percent in the last three years. In Argentina, many
materials used in the production process are recycled. For example, vegetable oil
used in the kitchens is used for biodiesel, and the profit is donated to a neighborhood
dining hall for children. Unused office paper and bottle lids are donated to the
Garrahan Children’s Hospital Foundation. Plastic PET containers are recycled to
benefit the Forest Bank Foundation, a nonprofit organization focused on restoration,
conservation and wise management of native species in Chaco and Formosa.
Through this initiative, Ford Argentina contributed to the preservation of 150,000
square meters of forest in the Impenetrable Chaqueño area, which will become the
new La Fidelidad National Park.
Other initiatives include an environmental education program for public and private
school students and a restoration and landscape project, among others. Hosted by
Ford Camaçari, students visit the Environmental Education Center and participate in
activities and talks related to permaculture. At São Bernardo do Campo, employees
participated in a restoration and landscape project. Over 1,700 seedlings of native
Atlantic forest species were planted, returning an important stretch of riparian
vegetation to the city.
For a discussion of our global environmental impact, climate change impact, policy
and commitments please see the Climate Change and Environment section.
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Vehicle Safety
At Ford, we design and manufacture vehicles that achieve high levels of
vehicle safety for a wide range of people over a broad spectrum of realworld conditions.
In the most recent Latin NCAP,1 the new Ford EcoSport and Focus both received five
stars for adult protection. The EcoSport and Focus are the first vehicles produced in
South America to earn a five-star ranking from the international safety rating
organization.
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Technologies
Case Study: Public Domain Ratings
External Websites
Global NCAP
The new EcoSport brings advanced systems for both passive and active protection, to
prevent accidents and ensure that the vehicle is in control under various driving
conditions. The EcoSport comes with front airbags as standard, offers curtain side
airbags as optional and is the only vehicle in its category capable of having child
seats installed according to the ISOFIX standard. (ISOFIX is the global standard for
child safety seat attachment points.)
The Focus is recognized for its advanced design security and vehicle dynamics. In
addition to an ultra-rigid safety cell protected by crumple zones, its arsenal includes
dual airbags, front seatbelts with a pretensioned limiter and anti-lock brakes with
electronic brake distribution and cornering brake control.
As part of our Traffic Safety and Environmental Care program, Ford Argentina
organized two campaigns for customers, so they could check their safety features
before going on summer and winter holidays. Special stands were located in visible
locations around Buenos Aires. The stands were equipped with the mechanical
materials needed, and trained technicians attended to the customers who took their
vehicles for a free diagnosis. The mechanical checkup included suspension
monitoring, alignment, brakes and emissions as well as proper performance of lights
and the replacement of windshield wiper fluid. These actions are part of Ford
Argentina’s commitment to our customers’ safety and accident prevention. In
addition, several safety awareness conferences were held in public places.
See the Vehicle Safety and Driver Assist Technologies section for more on our
vehicle safety technologies and activities.
1. Several public and private agencies around the world perform crash testing of vehicles and
publish safety ratings, however these rating systems are relatively new in South America.
Recently, New Car Assessment Programs (NCAPs) are being launched in regions where they
have not existed in the past. This is partly due to a new nonprofit organization based in London
called Global NCAP that is promoting the establishment of NCAPs around the world. Global
NCAP developed a Latin NCAP system, which is now providing ratings on vehicles in South
and Central America.
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Ford South America
Supply Chain
The automotive supply chain is one of the most complicated of any
industry. Automakers like us rely on thousands of suppliers to provide the
materials, parts and services necessary to make our final products. In
today’s economic environment, achieving lower costs, improving quality
and meeting sustainability goals require an unprecedented level of
cooperation with suppliers, as well as strong supplier relationships. Ford
and our suppliers must work jointly to deliver great products, have a strong
business and build a better world.
The basis of our work with suppliers is the Ford Code of Human Rights, Basic
Working Conditions and Corporate Responsibility, which applies to our own
operations as well as our $100 billion supply chain. The Code addresses workplace
issues such as working hours, child labor and forced labor, as well as
nondiscrimination, freedom of association, health and safety, the environment and
other issues.
We work to ensure that Ford and our suppliers have management systems in place to
mitigate potential risks, ensure continuity of supply and improve the overall
sustainability of the complex global automotive supply chain. Our aim is to leverage
our supply chain – and our industry – to make a positive impact in the markets in
which we do business.
We take a three-pronged approach to creating a sustainable supply chain and
managing sustainability issues throughout our supply chain:
Building strong relationships with suppliers and engaging strategic suppliers
Developing shared commitment and supplier capability
Working on cross-industry initiatives
In 2013, we held joint industry trainings through the Automotive Industry Action Group
(AIAG) in Brazil, Mexico, South Africa and Turkey. We also held trainings in Romania
in conjunction with CSR Europe. These trainings included both in-person classroom
training sessions and e-learning trainings. More than 230 Ford suppliers attended the
classroom sessions.
To date, we have conducted approximately 145 training sessions globally, attended
by nearly 2,100 supplier companies. (This figure includes dedicated Ford supplier
training sessions conducted with the AIAG as well as industry training sessions in
which Ford participated along with the AIAG and other automakers.) Because
attendees are required to subsequently cascade the training and expectations to the
entire factory population and suppliers, these trainings indirectly reach even more
companies and individuals. Through this cascading process, the training of suppliers
globally since the inception of the program has impacted more than 2,900 supplier
representatives, who in turn have cascaded the training information to nearly 25,000
supplier managers and more than 485,000 individual workers as well as over
100,000 sub-tier supplier companies.
Suppliers trained in 2013 have now moved on to the process of self-assessing their
facilities for compliance with local law and Ford expectations, as well as
communicating expectations to their own workers and their suppliers.
In 2014 we plan to conduct additional supplier training sessions in conjunction with
either the AIAG or CSR in Brazil, China, India, Mexico, Russia and Turkey. Where
possible, these courses will be open to any interested company; thus Tier 1 suppliers
will have the option of asking their own suppliers to attend. The intent is, once again,
to increase the scope of impact of the training sessions and push human rights and
working conditions expectations further down the supply chain.
For a discussion of our global commitment to supply chain sustainability and detail on
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the status of our working conditions assessments, please see the Supply Chain
section.
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Water
At Ford, we have focused on reducing our water use since 2000, when we
first began setting year-over-year reduction targets as part of our Global
Water Management Initiative. In Brazil over the last five years, we
achieved a 23 percent reduction in absolute water consumption and 16
percent reduction per vehicle produced, representing a total of 307 million
liters of water saved. Our efforts around water have evolved over the
years; we have moved beyond merely reducing the water footprint of our
own facilities to working more holistically outside our corporate walls,
addressing water concerns in our supply chain and our broader
communities.
We are conducting water assessment pilot projects to help us gain a better
understanding of our usage. As of early 2014, we have conducted assessments at 12
global sites, including Pacheco Stamping and Assembly in Argentina, and we
continue to add new plants for assessment each year. We are in the process of
evaluating the results to determine what measures can feasibly be taken to reduce
water and save our company money at the same time.
For a discussion of our global commitment to water issues, please see the Water
section.
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Environment
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Ford South America
People
Here at Ford, our employees are the drivers behind our successes,
including our planned launch of 23 new or significantly refreshed vehicles
for 2014 – the most aggressive launch schedule in our history. As we
continue to witness surging global demand for our products, we rely ever
more deeply on the skills and talents of our dedicated work force of some
181,000 individuals.
Workplace
Wellness
In late 2013 we launched “Programa Viva Bem,” with the goal of improving the quality
of life of Ford and non-Ford employees and their relatives.
The program is based on four pillars: movement, nutrition, health promotion and zero
dependence, The aim of Viva Bem is to provide information and foster a healthy
lifestyle.
This program reduces absenteeism while reflecting positively on Ford’s social
commitment. It also reinforces the image of Ford South America as an employer with
a quality-of-life orientation and as an overall great place to work
Training
Our company’s future success is dependent upon technically trained professionals.
Therefore it is critical that we develop a pipeline of such professionals and that we
create opportunities for students to become more engaged in the fields of science,
technology, engineering and math (STEM). During 2013, a few of the educational
programs that were available for employees, or to develop the next generation of
employees, included the following:
In Brazil, Ford and Instituto Mauá de Tecnologia signed a technical cooperation
agreement for product development and engineering education, creating new
partnership opportunities for research and technology development.
In Venezuela, an online English program, English for Everybody, was launched,
with the objective of providing a flexible learning tool for all employees to learn or
improve their English skills. In addition, specialized courses were offered to
cover the English development needs of particular employees.
In order to improve the professional and personal development of employees at
the Valencia Plant, 341 workers participated in 16 different courses and
workshops, such as finance for non-finance personnel, effective
communications, effective presentations, and advanced and intermediate
Microsoft Excel.
In Venezuela, a number of online and in-person training sessions were offered,
on safety, legal and health matters to provide employees with tools that allow
them to maintain and improve their working conditions. Employee participation in
these sessions was high, with 93 percent attendance out of 1,322 employees
invited.
In Argentina, a new classroom for seventh-year students was opened at the
Henry Ford Technical School, and the school’s facilities were renovated with
cutting-edge technology. In addition, an open science fair took place at the
school for the local community. The Henry Ford Technical School was founded
in 1965 by Ford Argentina with the aim of contributing to society by providing
technical education, which is key to local industry development. The school is
located inside the Pacheco Plant and has educated 43 classes of technicians
since its founding. Many of the graduates are Ford Argentina’s employees.
Alongside the Henry Ford Technical School is CENS 451, a high school for
adults who have not completed their education. This school offers classes in the
Ford Around the
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afternoons and evenings to accommodate work schedules.
During the past 14 years, between 20 and 30 advanced students from a school in
the same district as the Pacheco Plant have worked as trainees in different
areas of the plant, in order to gain professional experience.
We offer guided tours of our Pacheco Plant to educational institutions, so that
students can see some of our production processes. In 2013, more than 2,000
visitors from 70 different schools and universities took guided tours.
Diversity
If we want to continue delivering market-leading features and technologies that will
appeal to an increasingly diverse customer base, we must reflect that diversity
ourselves. Serving a global customer base requires employees with different
viewpoints and perspectives, all working together as members of a skilled and
motivated team.
At Ford, we are focusing on women as a key demographic as we launch our biggest
product expansion in our history – 23 new or significantly refreshed vehicles to
market in 2014. We especially need talented women to develop and market our
vehicles if we want to reach this demographic. In Brazil, for example, female
engineers and technicians are playing a key role in designing and engineering our
global platforms. Also, in Brazil and Argentina, Ford celebrated International
Women’s Day. In Argentina, a special gift was sent to key female influencers, media
journalists and celebrities. Ford Brazil and Venezuela paid tribute to female
employees by highlighting their work in key areas of new projects.
For a discussion of our global commitment to our stakeholders, please see the People
section.
Communities
Ford Motor Company has a long legacy of compassion. More than 100 years after the
company began, we continue to touch lives. Our commitment to supporting local
communities through charitable contributions and volunteer efforts has remained
unwavering.
As we continue to expand our business in new markets across the globe, we are also
expanding our community investment and volunteering efforts internationally. In
2013, we continued to expand our global reach through our Operation Better World
program. Launched in 2012, Operation Better World is a coordinated, strategic
approach to how Ford engages with communities everywhere we do business. In
2013, we expanded the program from India and China to South America, Mexico and
Europe.
Through this program, the Ford Fund cooperates with nongovernmental organization
partners in four key areas: education, auto safety, community needs and
sustainability (with a focus on water). The Ford Fund works to ensure that programs
meet local community needs, align with the One Ford business plan, have a
measurable impact and, where possible, can be replicated in other markets. This
grassroots engagement in the community is implemented and led by the local Ford
teams in each region.
Through employee-led initiatives, as well initiatives like the Global Week of Caring
and the Henry Ford Environmental Awards, Ford has made a positive impact on
communities and environmental issues throughout South America.
During 2013, employee-led initiatives included the following:
Ford employees at the São Bernardo do Campo Plant, São Paulo state, provided
Easter treats for underprivileged children in kindergartens and orphanages in the
region. Around 150 Easter eggs were distributed at three institutions.
In celebration of Mother’s Day, Ford Brazil’s employees at the São Bernardo do
Campo Plant collected disposable diapers for children in need. In Venzuela, 50
baskets with essential baby supplies were taken to the Maternidad del Sur
hospital for underprivileged young mothers.
Ford’s employees at São Bernardo do Campo held a “22nd Friends Meeting,”
which brought together about 130 people to celebrate the friendship born
between professionals from different areas and different teams from the
company. The event promoted interaction among employees and collected
donations for the institution CAJEC, which supports children and adolescents
with cancer.
Tatuí Proving Ground (TPG) hosted the TPG first bike tour, led by a local team, in
which the employees and service providers had the opportunity to ride through
the grounds of the plant. The event reinforced the importance of employee
health, but also contributed to the community as over 80 toys were collected for
donation to many underprivileged children. As the BIKE TOUR took place on
st
December 1 , World AIDS Day, the event also included a lecture delivered by
Dr. Luiz Carlos Saladini, the medical coordinator of the Proving Ground.
The Henry Ford Environmental Award is a prestigious award that has been
granted for 11 years to recognize exceptional projects and initiatives that
prioritize environmental protection. “Californian Red Earthworm: Integral EcoFarms” was the project that received the award on 2013.
Ford volunteers at Valencia helped to create a magical Christmas for sick
children. Wearing Santa’s uniforms, they first took a walk through the plant’s
administrative building and delivered Christmas wishes to all employees. Then,
they visited the oncology unit of the Carabobo Hospital and donated presents to
more than 160 children and adolescents with cancer.
Ford employees in Venezuela donated medicine, diapers and other disposable
hygiene products to support the Fundación Martins program. This institution
supports disabled children and adolescents.
Ford of Venezuela, together with the local basketball team Trotamundos de
Carabobo, sponsored a basketball championship in which underprivileged
children from the Valencia community had the opportunity to learn from
professional players on the court. The initiative was supported by the Children’s
Basketball Federation of Venezuela.
Since 1968, Ford Argentina has developed – along with its dealers – the
Education for a New Tomorrow Program, an educational program for rural
schools. The program’s main objective is to help local communities by opening
or reopening schools by providing safe and drinkable water, electricity, low-cost
maintenance design, security and comfort solutions and eco-friendly facilities. All
materials used in the design and building are recycled and recyclable, and
energy is provided by renewable sources, such as the installation of hot water
systems using solar collectors, among other eco-friendly options. Since the
renewal of the program in 2002, Ford Argentina and its dealers –which work as
school sponsors — have succeeded in reopening 20 schools. In 2013, two new
schools were opened in the northern region of Argentina.
During the month of June, a special day was dedicated for employees to donate
blood. More than 20 volunteers participated.
Many hourly employees at the Pacheco Plant raised funds and received
donations for rural schools from different regions of the country. During 2013,
these groups managed to travel more than 45,000 kilometers in 53 trips
organized during weekends. The schools that received these donations
belonged to vulnerable communities located in the provinces of Salta, Formosa,
Gran Chaco, Santiago del Estero and Entre Ríos.
Ford Argentina Trucks has prepared a Cargo truck for donation campaigns. The
truck was designed to carry donations along with Si! Foundation, a nonprofit
organization that helps people living in the streets in vulnerable places of all over
the country.
Global Week of Caring
In 2013, Ford South America participated in the eighth Global Week of Caring, an
initiative that encourages employees to take part in community projects worldwide:
The volunteer actions began with the presence of Odontomóvel, a mobile dental
office, in Tatuí, where the Ford Proving Ground is located. The dental office,
which is installed on a Ford Cargo 815 chassis, performed more than 50 free
procedures to the local population. The Ford Citizenship Committee also
collected about 600 kg of food, donated to Recanto do Bom Velhinho, a nursing
home, as part of Global Week of Caring.
In Camaçari, Bahia, employees from the Ford Industrial Complex delivered oral
hygiene kits to the Emanuel Childcare Institute.
At the Taubaté plant, Ford workers carried out a professional development forum
for about 50 students from the Juvenile Guard, an institute that prepares
adolescents from 15 to 17 years of age for the Brazilian job market. Ford
employees presented lectures on subjects such as communication, behavior and
self-development, as well as providing career testimonials.
In Venezuela at the Valencia Plant, a group of volunteers visited a retirement
home called Mi Viejo Antonio and took essential products such as medicines,
food, mattresses, pillows and disposable hygiene products to support the
institution, with cares for underprivileged elderly citizens.
In Argentina, volunteers from different areas of the company built houses along
with the nonprofit organization Habitat for Humanity.
Explore a full list of our Global Week of Caring and other volunteerism efforts in South
America.
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Contact
Preparing this report is a valuable opportunity for us to assess and improve upon our
economic, environmental and social progress and performance.
To continue to do so, we need your feedback.
Write:
Sustainability & Vehicle Environmental Matters
Ford Motor Company
One American Road
Dearborn, MI 48126
U.S.A.
Email:
[email protected]
Home Contact
© 2014 Ford Motor Company
For customer service issues or complaints please
call 800-392-3673 in the US, 1-800-565-3673
(FORD) in Canada or go to
www.customersaskford.com.
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Ford Around the
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GRI Index
This report is aligned with the Global Reporting Initiative (GRI) G3 Sustainability Reporting Guidelines
released in October 2006, at an application level of A. To locate the elements and information contained
within the guidelines, use the index below. For a detailed explanation of the indicators, visit the GRI
website.
Related links
External Websites
Global Reporting Initiative
Key
Yes, this indicator is reported on
This indicator is partially reported on
No, this indicator is not reported on
Additional indicators are shown in bold
Part I: Profile Disclosures
1. Strategy and Analysis
Profile Disclosure and Description
1.1
1.2
Status
Statement from the most senior decisionmaker of the
organization (e.g., CEO, chair or equivalent senior position)
about the relevance of sustainability to the organization and
its strategy.
Description of key impacts, risks and opportunities.
Links
Notes
Letter from William Clay Ford, Jr. (Executive
Chairman)
Q&A with Alan Mulally (President and CEO)
Letter from Robert Brown (Vice President,
Sustainability, Environment and Safety
Engineering)
Letter from William Clay Ford, Jr.
Q&A with Alan Mulally
Letter from Robert Brown (Vice President,
Sustainability, Environment and Safety
Engineering)
Our Strategy
Sustainability Strategy
Materiality Analysis
Materiality Matrix
Our Value Chain and Its Impacts
Ford Future Competitiveness
Mobility Solutions
Mobility Challenges and Opportunities
Climate Change - The Issue
Climate Change Risks and Opportunities
Ford’s Science-Based CO2 Targets
Water Impacts, Risks and Opportunities
2. Organizational Profile
Profile Disclosure and Description
Status
Links
Notes
2.1
Name of the organization.
Please see 2013 Form 10-K page 1
2.2
Primary brands, products and/or services.
Please see 2013 Form 10-K page 2-3
2.3
Operational structure of the organization, including main
divisions, operating companies, subsidiaries and joint
ventures.
Please see 2013 Form 10-K page 2-3
2.4
Location of organization’s headquarters.
Please see 2013 Form 10-K page 1
2.5
Number of countries where the organization operates, and
names of countries either with major operations or that are
specifically relevant to the sustainability issues covered in the
report.
Please see List of Operations Worldwide
2.6
Nature of ownership and legal form.
Shareholder Services
2.7
Markets served (including geographic breakdown, sectors
served and types of customers/beneficiaries).
2013 Sales and Highlights
Data: Market Share and Sales
Please see 2013 Form 10-K pages 6–10. More
detailed information on our products and services
is reported on in our annual financial reporting,
including our 10-K and Annual Report.
2.8
Scale of the reporting organization, including: number of
employees; net sales (for private sector organizations) or net
revenues (for public sector organizations); total capitalization
broken down in terms of debt and equity (for private sector
organizations); and quantity of products or services provided.
Financial Health
Information on our scale is reported on in our
annual financial reporting, including our 10-K and
Annual Report.
2.9
Significant changes during the reporting period regarding
size, structure, or ownership including: the location of, or
changes in operations, including facility openings, closings,
and expansions; and changes in the share capital structure
and other capital formation, maintenance and alteration
operations (for private sector organizations).
Focus on Asia
Focus on Europe
2.10
Awards received in the reporting period.
Diversity and Inclusion Awards
Operational Energy and Greenhouse Gas
Emissions
Employees
Our Financial Health
Please see 2013 Form 10-K page 2 for a list of
changes to our reportable segments.
Vehicle Safety and Driver Assist Technologies Highlights
Supplier Diversity Development
Ford of Europe
Ford Asia Pacific Africa
Ford South America
3. Report Parameters
Report Profile
Profile Disclosure and Description
Status
Links
3.1
Reporting period (e.g., fiscal/calendar year) for information
provided.
Year in Review
3.2
Date of most recent previous report (if any).
Year in Review
3.3
Reporting cycle (annual, biennial, etc.).
Year in Review
3.4
Contact point for questions regarding the report or its
contents.
Year in Review
Contact
Notes
Report Scope and Boundary
Profile Disclosure and Description
3.5
Status
Links
Process for defining report content, including: determining
materiality; prioritizing topics within the report; and identifying
stakeholders the organization expects to use the report.
3.6
Boundary of the report (e.g., countries, divisions, subsidiaries,
leased facilities, joint ventures, suppliers). See GRI Boundary
Protocol for further guidance.
About This Report
3.7
State any specific limitations on the scope or boundary of the
report (see completeness principle for explanation of scope).
About This Report
3.8
Basis for reporting on joint ventures, subsidiaries, leased
facilities, outsourced operations and other entities that can
significantly affect comparability from period to period and/or
between organizations.
Year in Review
Governance
Year in Review
Materiality Analysis
Stakeholder Engagement
Stakeholder Engagement - Employees
Working Conditions in Ford Plants
Our 2013 Safety Record
Data - Financial
Data - Climate Change and the Environment
Data - Water
Data - Vehicle Safety
Data - Supply Chain
Data - People
3.9
Data measurement techniques and the bases of calculations,
including assumptions and techniques underlying estimations
applied to the compilation of the Indicators and other
Year in Review
Data - Financial
Data - Climate Change and the Environment
Notes
information in the report. Explain any decisions not to apply,
or to substantially deviate from, the GRI Indicator Protocols.
Data - Water
Data - Vehicle Safety
Data - Supply Chain
Data - People
3.10
Explanation of the effect of any re-statements of information
provided in earlier reports and the reasons for such restatement (e.g., mergers/acquisitions, change of the base
years/periods, nature of business, measurement methods).
Year in Review
Data - Financial
Data - Climate Change and the Environment
Data - Water
Data - Vehicle Safety
Data - Supply Chain
Data - People
3.11
Significant changes from previous reporting periods in the
scope, boundary or measurement methods applied in the
report.
Reporting and transparency
GRI Content Index
Profile Disclosure and Description
3.12
Table identifying the location of the Standard Disclosures in
the report.
Status
Links
Notes
GRI Index
Assurance
Profile Disclosure and Description
3.13
Policy and current practice with regard to seeking external
assurance for the report. If not included in the assurance
report accompanying the sustainability report, explain the
scope and basis of any external assurance provided. Also
explain the relationship between the reporting organization
and the assurance provider(s).
Status
Links
Notes
Assurance
4. Governance, Commitments, and Engagement
Governance
Profile Disclosure and Description
4.1
Status
Links
Governance structure of the organization, including
committees under the highest governance body responsible
for specific tasks, such as setting strategy or organizational
oversight.
4.2
Indicate whether the Chair of the highest governance body is
also an executive officer (and, if so, their function within the
organization’s management and the reasons for this
arrangement).
Governance and Management Structures
4.3
For organizations that have a unitary board structure, state the
number of members of the highest governance body that are
independent and/or non-executive members.
Corporate Governance - Board of Directors
4.4
Mechanisms for shareholders and employees to provide
recommendations or direction to the highest governance
body.
Ethical Business Practices
Linkage between compensation for members of the highest
governance body, senior managers and executives
(including departure arrangements), and the organization’s
performance (including social and environmental
performance).
4.6
Processes in place for the highest governance body to ensure
conflicts of interest are avoided.
Ethical Business Practices
4.7
Process for determining the qualifications and expertise of the
members of the highest governance body for guiding the
organization’s strategy on economic, environmental, and
social topics.
Corporate Governance - Board of Directors
4.8
Internally developed statements of mission or values, codes of
conduct and principles relevant to economic, environmental
and social performance and the status of their
implementation. Explain the degree to which these: are
applied across the organization in different regions and
departments/units; and relate to internationally agreed
standards.
Our Strategy
Sustainability Strategy
4.5
Sustainability Strategy
Governance
Governance and Management Structures
Sustainability Governance and Integration
Promoting a Diverse and Inclusive Workforce
Letter from Robert Brown
Sustainability Strategy
Manufacturing
Sustainability Governance and Integration
Ethical Business Practices
Policy Letters and Directives
Environmental Management
Working Conditions in Ford Plants
Sustainable Materials
Supporting One Ford
Promoting a Diverse and Inclusive Workforce
4.9
Procedures of the highest governance body for overseeing
the organization’s identification and management of
economic, environmental and social performance, including
Letter from Robert Brown
Sustainability Strategy
Public Policy
Notes
relevant risks and opportunities, and adherence or
compliance with internationally agreed standards, codes of
conduct and principles.
4.10
Processes for evaluating the highest governance body’s own
performance, particularly with respect to economic,
environmental and social performance.
Climate Change Governance
Sustainability Governance and Integration
Corporate Governance - Board of Directors
Commitments to External Initiatives
Profile Disclosure and Description
Status
4.11
Explanation of whether and how the precautionary approach
or principles is addressed by the organization. Article 15 of
the Rio Principles introduced the precautionary approach. A
response to 4.11 could address the organization’s approach
to risk management in operational planning or the
development and introduction of new products.
4.12
Externally developed economic, environmental and social
charters, principles or other initiatives to which the
organization subscribes or endorses.
Memberships in associations (such as industry associations)
and/or national/international advocacy organizations in which
the organization: has positions in governance bodies,
participates in projects or committees; provides substantive
funding beyond routine membership dues; or views
membership as strategic.
4.13
Links
Notes
The precautionary principle is the idea that if the
consequences of an action are unknown, but are
judged to have some potential for major or
irreversible negative consequences, then it is
better to avoid that action. We do not formally
apply the precautionary principle to decision
making across all of our activities. However, it has
influenced our thinking. For example, in
addressing climate change as a business issue,
we have employed this principle. In addition, we
assess and manage environmental, safety, supply
chain, operational and other risks as described
throughout this report.
Policy Letters and Directives
Sustainability Strategy
Reporting and Transparency
Progress in Reducing Water Use
Participation in the Policy-Making Process
Key Partners
Operational Energy and Greenhouse Gas
Emissions
Choosing More Sustainable Materials
Eliminating Undesirable Materials
Partnerships and Collaboration
Improving the Electric Vehicle Ecosystem
Encouraging Safer Driving
Accident Avoidance and Driver Assist
Technologies
Occupant Protection Technologies
Case Study: Electrified Vehicle Safety
Leadership Development
Safe Conditions
Dealers
Industry and Cross-Industry Collaboration
Building Supplier Capability through Localized
Training and Collaboration
Stakeholder Engagement
Profile Disclosure and Description
4.14
4.15
Status
List of stakeholder groups engaged by the organization.
Examples of stakeholder groups are: communities; civil
society; customers; shareholders and providers of capital;
suppliers; and employees, other workers and their trade
unions.
Basis for identification and selection of stakeholders with
whom to engage.
Links
Our Strategy
Our Value Chain and Its Impacts
Stakeholder Engagement
Our Strategy
Overview of the Analysis Process
Stakeholder Engagement
People
Engaging with Communities
Customers
Supply Chain
4.16
Approaches to stakeholder engagement, including frequency
of engagement by type and by stakeholder group.
Overview of the Analysis Process
Participation in the Policy-Making Process
Engaging with These Stakeholders
Engaging with Communities
Engaging Customers
Understanding Customer Needs
Building Customer Awareness
Creating a Sustainable Supply Chain: Ford’s
Overall Approach
Building Stronger Relationships
Building Shared Commitment and Capability
4.17
Key topics and concerns that have been raised through
stakeholder engagement, and how the organization has
Materiality Matrix
Overview of the Analysis Process
Notes
responded to those key topics and concerns, including
through its reporting.
Assurance
Downloads
Voice: John Fleming (Executive Vice President,
Global Manufacturing and Labor Affairs, Ford
Motor Company)
Voice: Brooke Barton (Director, Ceres Water
Program)
Voice: Pete Hardigan (Director of Sustainability,
Environment and Safety Engineering, Asia
Pacific, Ford Motor Company)
Employee Satisfaction
Safety Culture and Accountability
Dealers
Customers
Understanding Customer Needs
Voice: Kelly Katynski (Supply Chain
Sustainability Manager – Conflict Minerals
Compliance, Ford Motor Company)
Supplier Greenhouse Gas Emissions
Voice: Jim Vella (President, Ford Motor
Company Fund and Community Services)
Part II: Disclosures on Management Approach
Economic
Aspects
Economic performance
Status
Links
Notes
Ford’s Goals, Commitments and Status
Performance Summary
Financial Health
Data - Financial
Our Value Chain and Its Impacts
Investing in Comunities
Our Financial Health
Market presence
2013 Sales and Highlights
Market Share and Sales
Product Competitiveness
Indirect economic impacts
Our Value Chain and Its Impacts
Our Financial Health
The Lincoln Motor Company
New Models of Mobility
Ford Motor Credit Company
Environmental
Aspects
Status
Materials
Links
Sustainable Materials
Choosing More Sustainable Materials
Eliminating Undesirable Materials
Energy
Ford’s Goals, Commitments and Status
Performance Summary
Greening Our Operations
Greening Our Products
Water
Ford’s Goals, Commitments and Status
Performance Summary
Water
Overview
Progress in Reducing Water Use
Biodiversity
Sustainable Land Use and Biodiversity
Emissions, effluents and waste
Climate Change
Beyond CO2
Choosing More Sustainable Materials
Waste Management
Products and services
Choosing More Sustainable Materials
Greening Our Products
Applying Life Cycle Analysis
Compliance
Eliminating Undesirable Materials
End of Life
A Portfolio Approach
Notes
Fuel
Transport
Supplier Greenhouse Gas Emissions
Logistics Operations
Overall
Ford’s Goals, Commitments and Status
Performance Summary
Life Cycle Analysis
Increasing Consumer Awareness of
Environmental Issues
Social: Labor Practices and Decent Work
Aspects
Employment
Status
Links
Notes
Employees
Employee Engagement
Salute to Dealers
Labor/management relations
Ford’s Goals, Commitments and Status
Performance Summary
Employees
Promoting a Diverse and Inclusive Workforce
Communities
Engaging with Commmunities
Investing in Communities
Working Conditions in Ford Plants
Policy Letters and Directives
Occupational health and safety
Ford’s Goals, Commitments and Status
Performance Summary
Workplace Health and Safety
Health and Safety Governance
Our 2013 Safety Record
Safety Culture and Accountability
Safe Conditions
Training and education
Leadership Development
Diversity and equal opportunity
Diversity and Inclusion
Promoting a Diverse and Inclusive Workforce
Dealers
Social: Human Rights
Aspects
Investment and procurement practices
Status
Links
Notes
Ford’s Goals, Commitments and Status
Performance Summary
Communities
Governance
Water
Engaging with Communities
Policy Letters and Directives
Investing in Communities
Non-discrimination
Engaging with Communities
Policy Letters and Directives
Freedom of association and collective bargaining
Promoting a Diverse and Inclusive Workforce
Policy Letters and Directives
Child labor
Engaging with Communities
Policy Letters and Directives
Forced and compulsory labor
Engaging with Communities
Policy Letters and Directives
Security practices
Policy Letters and Directives
Indigenous rights
Communities
Engaging with Communities
Policy Letters and Directives
Social: Society
Aspects
Community
Status
Links
Ford’s Goals, Commitments and Status
Performance Summary
Notes
Communities
Engaging with Communities
Investing in Communities
Corruption
Governance
Policy Letters and Directives
Ethical Business Practices
Public policy
Public Policy
Participation in the Policy-Making Process
Public Policy Positions
Climate Change Policy and Partnerships
Anti-competitive behavior
Policy Letters and Directives
Compliance
Governance and Management
Policy Letters and Directives
Ethical Business Practices
Social: Product Responsibility
Aspects
Customer health and safety
Status
Links
Notes
Ford’s Goals, Commitments and Status
Performance Summary
How We Manage Vehicle Safety
Encouraging Safer Driving
Accident Avoidance and Driver Assist
Technologies
Occupant Protection Technologies
Product and service labelling
End of Life
Marketing communications
Dealers
Building Customer Awareness
Increasing Customer Awareness of
Environmental Issues
Customer privacy
Ford Motor Credit Company
Compliance
Ethical Business Practices
Case Study: Public Domain Ratings
Part III: Performance Indicators
Economic
Economic Performance
Profile Disclosure and Description
EC1
Direct economic value generated and distributed, including
revenues, operating costs, employee compensation,
donations and other community investments, retained
earnings and payments to capital providers and
governments.
Status
Links
Notes
Financial Health
Information related to operating costs is
referenced as “automotive costs of goods sold” in
the Company’s Annual Report on Form 10-K.
Information related to payments to providers of
capital is referenced as “cash paid interest
expenses” and “stockholder dividends” in the
Company’s Annual Report on Form 10-K. Ford
does not report on employee compensation and
does not intend to do so in the future because the
information is proprietary.
Data - Financial
Our Value Chain and Its Impacts
Investing in Communities
Our Financial Health
EC2
Financial implications and other risks and opportunities for the
organization’s activities due to climate change.
Climate Change Risks and Opportunities
Ford’s Climate Change Strategy
The “CO2 Model”: The Science Behind Our
Scientific Approach
Climate Change Strategic Principles
Greening Our Products
Quantifying Our Environmental Impacts
Sustainable Technologies and Alternative Fuels
Plan
Choosing More Sustainable Materials
Water Impacts, Risks and Opportunities
Operating in Water-Scarce Regions
Dealers
EC3
Coverage of the organization’s defined benefit plan
obligations.
Our Financial Health
For our retirees, we have two principal qualified
defined benefit retirement plans in the U.S. The
Ford-UAW Retirement Plan covers hourly
employees represented by the UAW, and the
General Retirement Plan covers substantially all
other Ford employees in the U.S. hired on or
before December 31, 2003. We established,
effective January 1, 2004, a defined contribution
plan generally covering new salaried U.S.
employees hired on or after that date. Other U.S.
and non-U.S. subsidiaries have separate plans
that generally provide similar types of benefits.
We report on contributions to, and the funded
status of, our pension plans in our Annual Report
on Form 10-K.
EC4
Significant financial assistance received from government.
Incentives from U.S. and non-U.S. governmental
entities, in the form of tax rebates or credits,
grants, and loans, are recorded in the financial
statements in our Annual Report on Form 10-K.
Market Presence
Profile Disclosure and Description
Status
EC5
Range of ratios of standard entry-level wage compared to
local minimum wage at significant locations of operation.
EC6
Policy, practices, and proportion of spending on locally based
suppliers at significant locations of operation.
Links
Notes
Engaging with Communities
Ford uses local suppliers everywhere we operate,
and in several localities in which we operate,
suppliers set up operations nearby to support
Ford operations. In addition, the local economic
development model described is aligned with our
Supplier Diversity Development initiatives.
Attributes of our Supplier Diversity Development
initiatives include: economic development
rationale, local employment opportunities and
workforce development, supplier development
and a considerable financial history of purchases
from minority- and women-owned companies.
These initiatives operate exclusively in the U.S.
and are driven in part by compliance with federal
requirements. Globally, a mandated Black
Economic Empowerment Program also drives
supplier development and local employment for
Ford in South Africa. Ford does not track the
proportion of spending on locally based suppliers
at significant locations of operation because local
sourcing has not appeared as an important issue
in our materiality analyses.
Creating a Sustainable Supply Chain: Ford’s
Overall Approach
Supplier Diversity Development
EC7
Procedures for local hiring and proportion of senior
management hired from the local community at locations of
significant operation.
Engaging with Communities
Ford doesn’t track this information, because our
materiality analysis determined that the
procedures used for local hiring and proportion of
senior management hired from the local
community is not a material issue. However,
Ford’s recruiting initiatives are designed to be
inclusive and hire from all segments of the diverse
populations and communities in which we live and
work. Opportunities for employment and
advancement are available on a nondiscriminatory basis – without regard to race,
color, religion, age, gender, sexual orientation,
national origin, handicap or veteran status. We
take affirmative action in accordance with the law
to have minorities and women represented
appropriately throughout the workforce and to
provide qualified handicapped persons, disabled
veterans and veterans of the Vietnam era
opportunity for employment and advancement.
Links
Notes
Indirect Economic Impacts
Profile Disclosure and Description
EC8
Development and impact of infrastructure investments and
services provided primarily for public benefit through
commercial, in-kind or pro bono engagement.
Status
Our Value Chain and Its Impacts
Our Financial Health
Case Study: Saving Lives in Rural India
Community Engagement
Case Study: Electrified Vehicle Safety
Investing in Communities
Ford Motor Company Fund and Community
Services
Ford Volunteer Corps
EC9
Understanding and describing significant indirect economic
impacts, including the extent of impacts.
Our Value Chain and Its Impacts
The Lincoln Motor Company
Product Competitiveness
New Models of Mobility
Ford Motor Credit Company
Focus on Europe
Focus on Asia
Applying Life Cycle Analysis
Environmental
Materials
Profile Disclosure and Description
EN1
Materials used by weight or volume.
Status
Links
Notes
Applying Life Cycle Analysis
Our Value Chain and Its Impacts
In our materiality analysis, the use of sustainable
materials appears as a significant issue, and we
provide extensive coverage of that issue.
However, accounting for the amount of every
material used has not been identified as a
material issue for internal or external stakeholders.
Sustainable Materials
What is in a Vehicle?
Choosing More Sustainable Materials
Sustainable Raw Materials
Rare Earth Elements
Materials Management
EN2
Percentage of materials used that are recycled input
materials.
Sustainable Materials
Choosing More Sustainable Materials
End of Life
We report on our use of recycled materials and our
efforts to increase recycled content in our
vehicles. However, accounting for the exact
percentage of recycled materials used in all of our
vehicles has not been identified as a material
issue for internal or external stakeholders.
Energy
Profile Disclosure and Description
Status
Links
Notes
EN3
Direct energy consumption by primary energy source.
Data - Operational Energy Use and CO2
Emissions
We do not currently aggregate energy use by
source on a global basis. However, we will
provide that information within the next three
reporting cycles.
EN4
Indirect energy consumption by primary source.
Data - Fuel Economy and CO2 Emissions
To generate our greenhouse gas emission
estimates we use indirect energy conversion
factors from the WRI/WBCSD Greenhouse Gas
Reporting Protocol or local regulations, if required
(such as by the U.S. EPA). However, estimating
and aggregating the fuel sources for our indirect
energy use is not considered material to our
business because we actively manage both
energy use and greenhouse gas emissions and
do not control the sources of indirect energy we
purchase.
EN5
Energy saved due to conservation and efficiency
improvements.
Data - Operational Energy Use and CO2
Emissions
Greening Our Operations
Operational Energy and Greenhouse Gas
Emissions
Renewable Energy
Green Buildings
EN6
Initiatives to provide energy-efficient or renewable energybased products and services, and reductions in energy
requirements as a result of these initiatives.
Life Cycle Analysis
Greening Our Products
Sustainable Technologies and Alternative Fuels
Plan
Improving Fuel Economy
Migration to Alternative Fuels and Powertrains
Vehicle Fuel Efficiency and CO2 Emissions
Progress and Performance
Electrification: A Closer Look
Dealers
EN7
Initiatives to reduce indirect energy consumption and
reductions achieved.
Life Cycle Analysis
Greening Our Products
Improving Fuel Economy
Migration to Alternative Fuels and Powertrains
Vehicle Fuel Efficiency and CO2 Emissions
Progress and Performance
Electrification: A Closer Look
Water
Profile Disclosure and Description
Status
Links
EN8
Total water withdrawal by source.
Data - Water
EN9
Water sources significantly affected by withdrawal of water.
Water Usages in the Vehicle Life Cycle
EN10
Percentage and total volume of water recycled and reused.
Investing in New Technologies
Notes
Biodiversity
Profile Disclosure and Description
EN11
Location and size of land owned, leased, managed in, or
adjacent to, protected areas and areas of high biodiversity
Status
Links
Notes
Sustainable Land Use and Biodiversity
We believe that protecting biodiversity is an
important issue, and we report on our efforts to
value outside protected areas.
increase and protect wildlife habitat. However,
this issue was not identified as material in our
analysis because Ford facilities, once established,
do not routinely disturb land, wildlife or
biodiversity. In siting new facilities, we conduct a
due diligence process and an environmental
impact assessment, both of which consider
potential impacts on biodiversity.
EN12
Descriptions of significant impacts of activities, products, and
services on biodiversity in protected areas and areas of high
biodiversity value outside protected areas.
Sustainable Land Use and Biodiversity
EN13
Habitats protected or restored.
Sustainable Land Use and Biodiversity
Remediation
EN14
Strategies, current actions, and future plans for managing
impacts on biodiversity.
Sustainable Land Use and Biodiversity
Number of IUCN Red List species and national conservation
list species with habitats in areas affected by operations, by
level of extinction risk.
EN15
This issue is not material, please see EN11 for
more detail.
Remediation
Emissions, Effluent, and Waste
Profile Disclosure and Description
EN16
Total direct and indirect greenhouse gas emissions by weight.
Status
Links
Notes
Quantifying our Environmental Impacts
Applying Life Cycle Analysis
Ford’s Greenhouse Gas Emissions
Supplier Greenhouse Gas Emissions
Data - Operational Energy Use and CO2
Emissions
EN17
Other relevant indirect greenhouse gas emissions by weight.
Data: Fuel Economy and CO2 Emissions
EN18
Initiatives to reduce greenhouse gas emissions and
reductions achieved.
Applying Life Cycle Analysis
Greening Our Operations
Operational Energy and Greenhouse Gas
Emissions
Renewable Energy
Non CO2, Facility-Related Emissions
Improving Fuel Economy
Migration to Alternative Fuels and Powertrains
Vehicle Fuel Efficiency and CO2 Emissions
Progress and Performance
Electrification: A Closer Look
EN19
Emissions of ozone-depleting substances by weight.
Data - Emissions (VOC and other)
EN20
NOx, SOx and other significant air emissions by type and
weight.
Applying Life Cycle Analysis
Data - Tailpipe Emissions
EN21
Total water discharge by quality and destination.
Progress in Reducing Water Use
Significant discharges to water by type are not
currently tracked at the corporate level. The large
majority of wastewater discharges are treated
before discharge. The Company is collecting
baseline data on discharges to municipal
wastewater treatment plants, and this data will be
reported as soon as practical, likely beginning in
2015.
EN22
Total weight of waste by type and disposal method.
Data - Waste
This is an area in which Ford is increasing its
tracking and reporting. We currently report on
waste by type, categorized into hazardous and
nonhazardous. We also report on waste disposal
to landfill. With our new GEM database, we are
now tracking waste disposal methods beyond
landfill (i.e., recycling, reuse, compost,
incineration, other.) With this new data-tracking
tool, we will be able to more report fully on this
metric in the next few years.
Waste Management
EN23
Total number and volume of significant spills.
Compliance
EN24
Weight of transported, imported, exported, or treated waste
deemed hazardous under the terms of the Basel Convention
Annex I, II, III and VIII, and percentage of transported waste
shipped internationally.
Waste Management
EN25
Identity, size, protected status, and biodiversity value of water
bodies and related habitats significantly affected by the
reporting organization’s discharges of water and runoff.
Products and Services
Profile Disclosure and Description
Status
Links
Notes
EN26
Initiatives to mitigate environmental impacts of products and
services, and extent of impact mitigation.
Applying Life Cycle Analysis
Greening Our Operations
Choosing more Sustainable Materials
Eliminating Undesirable Materials
Water Usage in the Vehicle Life Cycle
EN27
Percentage of products sold and their packaging materials
that are reclaimed by category.
Choosing More Sustainable Materials
Logistics Operations
We are committed to reducing waste and
increasing recycling of the waste we generate as
well as to using recycled content materials in our
vehicles. However, because our vehicles are sold
with very limited packaging, the reclamation of our
product packaging is not a material issue.
Compliance
Profile Disclosure and Description
EN28
Monetary value of significant fines and total number of nonmonetary sanctions for non-compliance with environmental
laws and regulations.
Status
Links
Notes
Environmental Management
Compliance
Eliminating Undesirable Materials
Transport
Profile Disclosure and Description
EN29
Significant environmental impacts of transporting products
and other goods and materials used for the organization’s
operations, and transporting members of the workforce.
Status
Links
Notes
Supplier Greenhouse Gas Emissions
Logistics Operations
Overall
Profile Disclosure and Description
EN30
Total environmental protection expenditures and investments
by type.
Status
Links
Notes
Operational Energy and Greenhouse Gas
Emissions
Supplier Environmental Management
Social: Labor Practices and Decent Work
Employment
Profile Disclosure and Description
LA1
Total workforce by employment type, employment contract
and region.
Status
Links
Notes
Data - Engagement and Community
Ford Asia Pacific Africa
The number of employees by region can be found
in Ford’s Annual Report on Form 10-K.
Ford of Europe
Ford South America
LA2
Total number and rate of employee turnover by age group,
gender and region.
LA3
Benefits provided to full-time employees that are not provided
to temporary or part-time employees, by major operations.
Age and gender turnover is proprietary
information.
Employees
Labor/Management Relations
Profile Disclosure and Description
Status
Links
Notes
LA4
Percentage of employees covered by collective bargaining
agreements.
Stakeholder Engagement - Employee
Employees
LA5
Minimum notice period(s) regarding operational changes,
including whether it is specified in collective agreements.
Focus on Europe
Ford fully complies with applicable requirements
for minimum notice periods regarding operational
changes.
Links
Notes
Occupational Health and Safety
Profile Disclosure and Description
Status
LA6
Percentage of total workforce represented in formal joint
management–worker health and safety committees that help
monitor and advise on occupational health and safety
programs.
Stakeholder Engagement - Employees
Health and Safety Governance
Ford faces workplace health and safety challenges
similar to those of many multinational
manufacturing companies. These challenges
include, for example, establishing and reinforcing
high, common expectations for the safety of our
employees worldwide. Most of our manufacturing
facilities have joint union/management safety
committees that guide the development and
implementation of safety programs in their
operations. Approximately 75 percent of the
Company’s workforce globally are covered by the
health and safety committees. This includes the
entire manufacturing workforce and some staff
organizations.
LA7
Rates of injury, occupational diseases, lost days and
absenteeism, and number of work-related fatalities by region.
Our 2013 Safety Record
Absenteeism is covered by collective bargaining
agreements, which vary. The data are not tracked
Data - Workplace Safety
centrally. Rates of absenteeism were not identified
as a material issue in our materiality analysis.
LA8
Education, training, counseling, prevention, and risk-control
programs in place to assist workforce members, their families
or community members regarding serious diseases.
Health as a Strategic Advantage
LA9
Health and safety topics covered in formal agreements with
trade unions.
Safety Culture and Accountability
Workplace Health and Safety
Training and Education
Profile Disclosure and Description
LA10
Status
Links
Notes
Ethical Business Practices
We provide information on employee training
programs relevant to sustainability; however, our
materiality analysis did not identify the average
hours of training per employee as a material
issue.
Average hours of training per year per employee by employee
category.
LA11
Programs for skills management and lifelong learning that
support the continued employability of employees and assist
them in managing career endings.
Leadership Development
Focus on Europe
LA12
Percentage of employees receiving regular performance and
career development reviews.
Leadership Development
Leadership Development
Diversity and Opportunity
Profile Disclosure and Description
LA13
LA14
Status
Composition of governance bodies and breakdown of
employees per category according to gender, age group,
minority group membership, and other indicators of diversity.
Ratio of basic salary of men to women by employee category.
Links
Notes
Corporate Governance - Board of Directors
Employment information by age group is
proprietary information.
Data - Engagement and Community
Diversity and Inclusion
Social: Human Rights
Strategy and Management
Profile Disclosure and Description
HR1
HR2
Status
Percentage and total number of significant investment
agreements that include human rights clauses or that have
undergone human rights screening.
Percentage of significant suppliers and contractors that have
undergone screening on human rights and actions taken.
Links
Notes
Policy Letters and Directives
Expanding Impact on Our Supply Chain
Sustainable Raw Materials
Supply Chain - Data
Supply Chain Profile
Assessing Suppliers
Sustainable Raw Materials
Conflict Minerals
HR3
Total hours of employee training on policies and procedures
concerning aspects of human rights that are relevant to
operations, including the percentage of employees trained.
Ethical Business Practices
Building Supplier Capability through Localized
Training and Collaboration
Non-Discrimination
Profile Disclosure and Description
HR4
Total number of incidents of discrimination and actions taken.
Status
Links
Notes
Diversity and Inclusion
Engagement and Community Data
This is proprietary information.
Links
Notes
Freedom of Association and Collective Bargaining
Profile Disclosure and Description
HR5
Operations identified in which the right to exercise freedom of
association and collective bargaining may be at significant
risk, and actions taken to support these rights.
Status
Promoting a Diverse and Inclusive Workforce
Policy Letters and Directives
Child Labor
Profile Disclosure and Description
HR6
Operations identified as having significant risk for incidents of
child labor, and measures taken to contribute to the
elimination of child labor.
Status
Links
Notes
Policy Letters and Directives
Engaging with Communities
Forced and Compulsory Labor
Profile Disclosure and Description
HR7
Operations identified as having significant risk for incidents of
forced or compulsory labor, and measurements to contribute
Status
Links
Policy Letters and Directives
Engaging with Communities
Notes
to the elimination of forced or compulsory labor.
Forced Labor and Human Trafficking in Supply
Chains
Security Practices
Profile Disclosure and Description
HR8
Percentage of security personnel trained in the organization’s
policies or procedures concerning aspects of human rights
that are relevant to operations.
Status
Links
Notes
Links
Notes
Links
Notes
Indigenous Practices
Profile Disclosure and Description
HR9
Total number of incidents of violations involving rights of
indigenous people and actions taken.
Status
Social: Society
Community
Profile Disclosure and Description
SO1
Nature, scope, and effectiveness of any programs and
practices that assess and manage the impacts of operations
on communities, including entering, operating and exiting.
Status
Engaging with Communities
Investing in Communities
Encouraging Safer Driving
Corruption
Profile Disclosure and Description
Status
Links
SO2
Percentage and total number of business units analyzed for
risks related to corruption.
Governance
Policy Letters and Directives
SO3
Percentage of employees trained in organization’s anticorruption policies and procedures.
Ethical Business Practices
SO4
Actions taken in response to incidents of corruption.
Ethical Business Practices
Notes
Public Policy
Profile Disclosure and Description
SO5
Public policy positions and participation in public policy
development and lobbying.
Status
Links
Notes
Public Policy
Participation in the Policy-Making Process
Public Policy Positions
Climate Change Policy and Partnerships
SO6
Total value of financial and in-kind contributions to political
parties, politicians and related institutions by country.
Participation in the Policy-Making Process
Anti-Competitive Behavior
Profile Disclosure and Description
SO7
Total number of legal actions for anti-competitive behavior,
anti-trust and monopoly practices and their outcomes.
Status
Links
Notes
Legal actions are described in the Company’s
Annual Report on the Form 10-K.
Compliance
Profile Disclosure and Description
SO8
Monetary value of significant fines and total number of nonmonetary sanctions for non-compliance with laws and
regulations.
Status
Links
Notes
Compliance
Additional information on fines for noncompliance
with laws and regulations can be found in the
Company’s Annual Report on the Form 10-K on
pages 58–60.
Links
Notes
Social: Product Responsibility
Customer Health and Safety
Profile Disclosure and Description
PR1
Life cycle stages in which health and safety impacts of
products and services are assessed for improvement, and
percentage of significant products and services categories
subject to such procedures.
Status
Product Development
Applying Life Cycle Analysis
Improving Vehicle Interior Environmental Quality
and Choosing Allergy-Tested Materials
Eliminating Undesirable Materials
Vehicle Safety and Driver Assist Technologies
Case Study: Public Domain Ratings
Case Study: Electrified Vehicle Safety
Case Study: Driver Distraction
PR2
Total number of incidents of non-compliance with regulations
and voluntary codes concerning health and safety impacts of
products and services, by type of outcomes.
Customer Satisfaction and Quality
Product, Quality and Service
Vehicle Safety - Data
Additional information on fines for noncompliance
with laws and regulations can be found in the
Company’s Annual Report on the Form 10-K on
pages 58–60.
Products and Service Labeling
Profile Disclosure and Description
Status
PR3
Type of product and service information required by
procedures, and percentage of significant products and
services subject to such information requirements.
PR4
Total number of incidents of non-compliance with regulations
and voluntary codes concerning product and service
information and labeling, by type of outcomes.
PR5
Practices related to customer satisfaction, including results of
surveys measuring customer satisfaction.
Links
Notes
Ford’s vehicles are subject to numerous labeling
requirements that vary by country, region and
state. We maintain compliance through our normal
product requirement compliance systems. For
example, in the U.S., window stickers on new
vehicles provide fuel economy and crash test
ratings, the percentage of vehicle content from
the U.S. and Canada and major sources of foreign
parts. We report on safe and efficient use of the
product in vehicle manuals. In Europe, we use an
Eco-label that goes beyond legal requirements
and also inform customers in the driver’s manual
about the impact of air conditioning on real-world
fuel economy. Eco-labels also discuss
substances that might produce an environmental
or social impact. Ford of Europe also reports on
disposal of products. In the U.S., Ford makes
vehicle dismantling guides available.
Product Competitiveness
Customer Satisfaction and Quality
Global and Regional Quality Improvements
Dealers
Customers
Engaging Customers
Understanding Customer Needs
Marketing Communications
Profile Disclosure and Description
Status
PR6
Programs for adherence to laws, standards, and voluntary
codes related to marketing communications, including
advertising, promotion and sponsorship.
PR7
Total number of incidents of non-compliance with regulations
and voluntary codes concerning marketing communications,
including advertising, promotion and sponsorship by type of
outcomes.
Links
Notes
Policy Letters and Directives
Dealers
Information on all legal proceedings and incidents
of noncompliance can be found in the Company’s
Annual Report on the Form 10-K.
Customer Privacy
Profile Disclosure and Description
PR8
Total number of substantiated complaints regarding breaches
of customer privacy and losses of customer data.
Status
Links
Notes
Ford Motor Credit Company
Compliance
Profile Disclosure and Description
PR9
Monetary value of significant fines for non-compliance with
laws and regulations concerning the provision and use of
products and services.
Home GRI Index
© 2014 Ford Motor Company
Status
Links
Notes
Information on all legal proceedings and incidents
of noncompliance can be found in the Company’s
Annual Report on the Form 10-K.
Home
Contact
Downloads
GRI Index
UNGC Index
Site Map
Glossary
corporate.ford.com
SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
UNGC Index
In 2008 Ford joined the United Nations Global Compact, which endorses a framework of principles in the
areas of human rights, labor and the environment. We continue to be committed to the principles and are
actively implementing them as detailed in this report.
Related links
External Websites
United Nations Global Compact
Alan R. Mulally
President and Chief Executive Officer, June 2014
Human Rights
UNGC Principle
1.
2.
Report Links
Businesses should support and respect the protection of
internationally proclaimed human rights.
Policy Letters and Directives
Businesses should make sure that they are not complicit in
human rights abuses.
Policy Letters and Directives
Notes
Working Conditions in Ford Plants
Engaging with Communities
Human Rights in the Supply Chain
Sustainable Raw Materials
Labor Standards
UNGC Principle
Report Links
3.
Businesses should uphold the freedom of association and the
effective recognition of the right to collective bargaining.
Employees
Policy Letters and Directives
4.
Businesses should uphold the elimination of all forms of forced
and compulsory labor.
Policy Letters and Directives
Engaging with Communities
Notes
Forced Labor and Human Trafficking in Supply
Chains
Human Rights in the Supply Chain: Ford’s
Approach
5.
Businesses should uphold the effective abolition of child labor.
Policy Letters and Directives
Engaging with Communities
Human Rights in the Supply Chain: Ford’s
Approach
6.
Businesses should uphold the elimination of discrimination in
respect of employment and occupation.
Policy Letters and Directives
Supplier Diversity Development
Environment
UNGC Principle
Report Links
Notes
The precautionary principle is the idea that if the
consequences of an action are unknown, but are
judged to have some potential for major or
irreversible negative consequences, then it is
better to avoid that action. We do not formally
apply the precautionary principle to decision
making across all of our activities. However, it has
influenced our thinking. For example, in
addressing climate change as a business issue,
we have employed this principle. In addition, we
assess and manage environmental, safety, supply
chain, operational and other risks as described
throughout this report.
7.
Businesses should support a precautionary approach to
environmental challenges.
Climate Change
8.
Businesses should undertake initiatives to promote greater
Policy Letters and Directives
environmental responsibility.
Climate Change
Sustainable Materials
Greening Our Operations
Greening Our Products
Progress in Reducing Water Use
Waste Management
9.
Businesses should encourage the development and diffusion
of environmentally friendly technologies.
Lifecycle Analysis
Greening Our Operations
Greening Our Products
Sustainable Technologies and Alternative Fuels
Plan
Migration to Alternative Fuels and Powertrains
Vehicle Fuel Efficiency and CO2 Emissions
Progress and Performance
Electrification: A Closer Look
Anti-Corruption
UNGC Principle
10.
Report Links
Businesses should work against corruption in all its forms,
including extortion and bribery.
Home UNGC Index
© 2014 Ford Motor Company
Governance
Ethical Business Practices
Policy Letters and Directives
Notes
Home
Contact
Downloads
GRI Index
UNGC Index
Site Map
Glossary
corporate.ford.com
SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Financial Health
Site Map
Year in Review
Letter from William Clay Ford, Jr.
Q&A with Alan Mulally
Letter from Robert Brown
Performance Summary
Ford’s Goals, Commitments and Status
Map of Our Year
Assurance
About This Report
Our Blueprint for Sustainability
Overview
Our Strategy
Sustainability Strategy
Materiality Analysis
Overview of Analysis Process
Materiality Matrix
Our Value Chain and Its Impacts
Governance
Sustainability Governance
Governance and Management Structures
Corporate Governance – Board of Directors
Policy Letters and Directives
Working Conditions in Ford Plants
Ethical Business Practices
Reporting and Transparency
Sustainability Governance and Integration
Sustainability Management
Product Development
Manufacturing
Environmental Management
Climate Change Governance
Public Policy
Participation in the Policy-Making Process
Public Policy Positions
Stakeholder Engagement
Engaging With These Stakeholders
Financial Health
Overview
“Going Further”
Our Financial Health
Focus on Europe
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
The Lincoln Motor Company
Product Competitiveness
2013 Sales and Highlights
Customer Satisfaction and Quality
Global and Regional Quality Improvements
Ford Future Competitiveness
Focus on Asia
Ford Motor Credit Company
Mobility Solutions
Our Blueprint for Mobility
New Models of Mobility
Mobility Challenges and Opportunities
Key Partners
Case Study: Saving Lives in Rural India
Data
Financial
Product, Quality and Service
Market Share and Sales
Innovation
Case Study: The Future of Pickup Trucks
Voice: Larry Fink
Climate Change and the Environment
Overview
Climate Change
The Issue
Beyond CO2
Ford’s Greenhouse Gas Emissions
Climate Change Risks and Opportunities
U.S. Energy Security
Ford’s Climate Change Strategy
Climate Change Strategic Principles
Ford’s Science-Based CO2 Targets
The “CO2 Model:” The Science Behind Our Scientific Approach
Climate Change Policy and Partnerships
U.S. Policy
European Policy
Canadian Policy
Asia Pacific Policy
South American Policy
Middle East and Africa Policy
Renewable Fuels Policy
Partnerships and Collaboration
Emissions Trading
Greening Our Products
Life Cycle Analysis
Quantifying Our Environmental Impacts
Applying Life Cycle Analysis
Sustainable Technologies and Alternative Fuels Plan
Overview of Our Plan
A Portfolio Approach
Improving Fuel Economy
Migration to Alternative Fuels and Powertrains
Advanced Clean Diesel
Hybrid Electric Vehicles (HEVs)
Battery Electric Vehicles (BEVs)
Plug-in Hybrid Electric Vehicles (PHEVs)
Renewable Biofueled Vehicles
CNG/LPG Vehicles
Hydrogen Fuel Cell Vehicles (FCVs)
Vehicle Fuel Efficiency and CO2 Emissions Progress and Performance
Vehicle
Fuel
Driver
Non-CO2 Tailpipe Emissions
Sustainable Materials
What is in a Vehicle?
Choosing More Sustainable Materials
Improving Vehicle Interior Environmental Quality and Choosing Allergy-Tested Materials
Eliminating Undesirable Materials
End of Life
Electrification: A Closer Look
Ford’s Electrification Strategy
Comparing Electrification Technologies
BEV Technology Overview
PHEV Technology Overview
Living the Electric Lifestyle
Maximizing the Environmental Benefits of Electrified Vehicles
Improving Electrified Vehicle Affordability
Battery Technologies
Improving the Electric Vehicle Ecosystem
Greening Our Operations
Facilitating and Measuring Progress
Operational Energy and Greenhouse Gas Emissions
Renewable Energy
Non-CO2, Facility-Related Emissions
Water Use
Waste Management
Sustainable Land Use and Biodiversity
Green Buildings
Compliance
Remediation
Data
Fuel Economy and CO2 Emissions
Tailpipe Emissions
Operational Energy Use and CO2 Emissions
Emissions (VOC and Other)
Waste
Case Study: Ford Fleet Purchase Planner
Voice: John Fleming
Water
Overview
Direct Operations
Progress in Reducing Water Use
Investing in New Technologies
Operating in Water-Scarce Regions
Water Impacts, Risks and Opportunities
Supply and Value Chains
Water Usages in the Vehicle Life Cycle
Collective Action and Public Policy
Community Engagement
Data
Case Study: Ford Manufacturing Water Saving Technologies
Case Study: Saving Water in Cuautitlán, Mexico
Voice: Brooke Barton
Vehicle Safety and Driver Assist Technologies
Highlights
How We Manage Vehicle Safety
Encouraging Safer Driving
Accident Avoidance and Driver Assist Technologies
Occupant Protection Technologies
Post-Crash Response Technologies
Data
Case Study: Public Domain Ratings
Case Study: Electrified Vehicle Safety
Case Study: Driver Distraction
Voice: Pete Hardigan
Supply Chain
Overview
Supply Chain Profile
Creating a Sustainable Supply Chain: Ford’s Overall Approach
Expanding Impacts on Our Supply Chain
Building Stronger Relationships
Building Shared Commitment and Capability
Industry and Cross-Industry Collaboration
Human Rights in the Supply Chain: Ford’s Approach
Building Supplier Capability through Localized Training and Collaboration
Assessing Suppliers
Sustainable Raw Materials
Conflict Minerals
Ford’s 2013 Smelter List
Forced Labor and Human Trafficking in Supply Chains
Rare Earth Elements
Supply Chain Environmental Management
Supplier Environmental Management
Supplier Greenhouse Gas Emissions
Materials Management
Logistics Operations
Supplier Diversity Development
Data
Voice: Kelly Katynski
People
Overview
Workplace
Employees
Supporting One Ford
Attracting Talent
Investing in the STEM Pipeline
Employee Satisfaction
Employee Engagement
Leadership Development
Diversity and Inclusion
Promoting a Diverse and Inclusive Workforce
Diversity and Inclusion Awards
Workplace Health and Safety
Health and Safety Governance
Safety Culture and Accountability
Safe Conditions
Health as a Strategic Advantage
Our 2013 Safety Record
Dealers
Salute to Dealers
Communities
Engaging with Communities
Investing in Communities
Ford’s Community Projects Around the World
Assessing the Larger Benefits of our Community Engagement
Customers
Engaging Customers
Understanding Customer Needs
Building Customer Awareness
Increasing Consumer Awareness of Environmental Issues
Data
Engagement and Community
Workplace Safety
Case Study: A Comprehensive Talent Management Strategy in Asia Pacific
Voice: Jim Vella
Ford Around the World
Ford Asia Pacific Africa
Welcome
Financial Health
Climate Change and the Environment
Vehicle Safety
Supply Chain
Water
Community
Ford of Europe
Welcome
Financial Health
Climate Change and the Environment
Vehicle Safety
Supply Chain
People
Ford South America
Welcome
Financial Health
Climate Change and the Environment
Vehicle Safety
Supply Chain
Water
People
General
Report Home
Contact
Downloads
GRI Index
UNGC Index
Glossary
Home Site Map
© 2014 Ford Motor Company
Home
Contact
Downloads
GRI Index
UNGC Index
Site Map
Glossary
corporate.ford.com
SUSTAINABILITY REPORT 2013/14
Year in Review
Our Blueprint for
Sustainability
Financial Health
Climate Change and the
Environment
Water
Vehicle Safety
Supply Chain
People
Ford Around the
World
Glossary
ABF
Aligned Business Framework, Ford’s strategy for working more closely with key suppliers
ACC
Adaptive Cruise Control, a technology that helps drivers maintain a safe distance from the vehicle in front of them
ADFSO
Aggressive Deceleration Fuel Shut-Off, a technology for improving fuel efficiency
AIAG
Automotive Industry Action Group, a U.S.-based association of automotive OEMs, suppliers and service providers
Annual Report on Form 10-K
An audited annual financial report required by the U.S. Securities and Exchange Commission containing more detailed information about the Company’s
business, finances and management than the annual report
APA
Asia Pacific Africa, a Ford region
B car
Generic term for a small or subcompact car (e.g., the size of a Ford Fiesta)
BEV
Battery electric vehicle, a vehicle that has no internal-combustion engine and does not use any onboard gasoline; instead, it runs on a high-voltage electric
motor
Biodiesel
A diesel alternative made from vegetable oils obtained from oil seeds, including soy, canola, palm and rapeseed, or from animal fat
BLIS
Blind Spot Information System, a technology that uses radar sensors to help inform the driver when a vehicle is detected in the blind spot zone
Blueprint for Sustainability
Several years ago, this term was introduced at Ford to describe the actions we are taking to achieve outstanding fuel economy and reduce greenhouse gas
emissions from our products. Now we use the term more broadly to describe our sustainability strategy as a whole, in recognition of the fact that our
important sustainability issues are part of a complex system that interconnects our products, plants and people and the communities in which we operate.
BMS
Battery Management System, a Ford technology that improves the efficiency of a vehicle’s electrical system
BPR
Business Plan Review meetings, one of Ford’s key management processes
CAA
U.S. Clean Air Act
CAFE
Corporate Average Fuel Economy, a U.S. regulation requiring auto companies to meet certain sales-weighted average fuel economy levels for passenger
cars and light trucks and report these numbers annually
CAMP
Crash Avoidance Metrics Partnership, an association of original equipment manufacturers, suppliers and the U.S. government conducting pre-competitive
research on active safety features
C car
Generic term for a compact car (e.g., the size of a Ford Focus)
CDP
Carbon Disclosure Project, a nonprofit organization to which Ford and other companies report their greenhouse gas emissions and water use
Ceres
A network of investors, environmentalists and other public interest groups that works with companies and investors to address sustainability challenges
CAF
Our Chinese joint venture, formerly known as Changan Ford Mazda Automobile Co. Ltd., (FMA) and recently restructured as Changan Ford Automobile
Corporation, Ltd. (CAF) to increase our ownership percentage
CNG
Compressed natural gas, a type of alternative fuel
CO2
Carbon dioxide, a primary greenhouse gas
DfS
Design for Sustainability, a tool for bridging the gap between product development and environmental and social issues
DOE
U.S. Department of Energy
E85
A fuel blend of 85 percent ethanol and 15 percent gasoline
EcoBoost®
Ford engine technology that uses turbocharging, direct injection and reduced displacement to increase fuel economy and performance while reducing CO2
emissions
ECOnetic
A line of European Ford model vehicles with reduced CO
Electrification
The process of developing the technology and infrastructure necessary to replace traditional oil-based vehicle fuels with electricity
ELV
End-of-life vehicle; an EU Directive requires manufacturers to take back ELVs and ensure environmentally sound recycling and disposal
EMOS
Ford’s Energy Management Operating System, a mechanism for integrating energy-efficient principles into the facility design, manufacturing/engineering
processes, and operations of Ford Manufacturing, Office and Engineering facilities
Environmental aspects
The elements of an organization’s activities, products and services that can interact with the environment
2
emissions
EOS
Ford’s Environmental Operating System, which is integrated with ISO 14001 and used for driving environmental compliance
EPA
Environmental Protection Agency, a U.S. government agency
EPAS
Electric power assisted steering, a technology that boosts fuel economy and decreases CO
ERGs
Ford’s Employee Resource Groups, affinity networks at the Company that are intended to foster diversity and inclusion
ESI
Employee Satisfaction Index, eight questions on Ford’s annual Pulse survey of employees
Ethanol
A gasoline alternative, typically derived from plant material (e.g., corn, sugar cane, sugar beets); can also be made from petroleum. Plant-derived ethanol is
also sometimes called bio-ethanol.
EU
European Union
Euro 4, Euro 5, Euro 6
Europe’s tailpipe emissions standards; Euro 5 standards have been completely phased in for light-duty vehicles in Europe as of January 1, 2012. Euro 6
standards have been developed and will be applied beginning in September 2014.
EV
Electrified vehicle, a generic term for any vehicle that is powered – at least in part – by an electric motor
EVP
Employment Value Proposition, defined as why people choose a given employer and then stay with that employer.
FCV
Fuel cell vehicle, a vehicle that uses an onboard fuel cell to create electrical power through a chemical reaction based on hydrogen fuel
Ford DSFL
Ford Driving Skills for Life, our driver education program
FFV
Flexible fuel vehicle, a vehicle that can be run on any blend of unleaded gasoline with up to 85 percent ethanol
Flexible manufacturing
The use of common platforms and shared manufacturing technologies that allow a single plant to make multiple models and switch relatively rapidly
between them, allowing faster response to changing customer demand
FoE
Ford of Europe, a Ford region
FPS
Ford Production System, a continuously improving, lean, flexible and disciplined common global production system
FSAO
Ford South America Operations – a Ford region
Fuel cell
A type of power plant that generates electricity by combining oxygen and hydrogen, and can be used in different sizes and configurations to power vehicles
or buildings
Fuel economy
The distance that can be traveled on a single gallon of fuel
Fuel efficiency
The amount of fuel (in ton-miles-per-gallon) needed to move a vehicle of a certain weight a certain distance
GEM
Ford’s Global Emissions Manager database, used for measuring, monitoring and recording environmental data
GHG
Greenhouse gas, for example carbon dioxide (CO
or water vapor
GMAP
Ford’s Global Material Approval Process, a materials management process
Go Further
Ford’s new global brand promise to express what we stand for as a Company
GPDS
Global Product Development System, Ford’s system for integrating product development with manufacturing
GQRS
Global Quality Research System, which tracks “Things Gone Wrong” and is Ford’s primary quality survey
GRI
Global Reporting Initiative, a multistakeholder process and independent institution whose mission is to develop and disseminate globally applicable
sustainability reporting guidelines
GTDI
Gasoline turbocharged direct injection
HEV
Hybrid electric vehicle; a full hybrid can run exclusively on battery power, exclusively on gas power or on a combination of both
IIHS
Insurance Institute for Highway Safety, a U.S.-based nonprofit organization
IMDS
International Material Data System, a materials reporting system used by multiple automakers
ISO 14001
The leading global environmental management system standard, developed by the International Organization for Standardization
JDRF
The leading global organization focused on type 1 diabetes research
JMC
Jiangling Motors Corporation, Ltd., one of Ford’s joint ventures in China
LEED
Leadership in Energy and Environmental Design, the “green building” rating system of the U.S. Green Building Council
LEV
Low Emission Vehicle, a level of standards for tailpipe emissions (hydrocarbon, carbon monoxide and oxides of nitrogen) enforced in California and states
that have adopted California standards
LEV program
The unique vehicle emissions program adopted by California for the control of tailpipe and evaporative emissions that provides several sets of emissions
standards
Life cycle assessment
Process of assessing the environmental, social and economic impacts of a product system over its entire life cycle, from cradle to grave, including material
production, product manufacture, product use, product maintenance and disposal at end of life
LPG
Liquefied petroleum gas (also known as propane or Autogas), a type of alternative fuel
MAP
Michigan Assembly Plant, a Ford facility has been transformed from a large SUV factory into a modern, flexible small-car plant
2),
2
emissions
nitrous oxide (N 2O), hydrofluorocarbons (HFCs), perfluorocarbons (PFCs), sulfur hexafluoride (SF6)
Materiality
Materiality as used in this sustainability report does not share the meaning assigned to this concept for purposes of financial reporting. For the purposes of
this report, we consider material information to be that which is of greatest interest to, and which has the potential to affect the perception of, those
stakeholders who wish to make informed decisions and judgments about the Company’s commitment to environmental, social and economic progress.
MPGe
A mile-per-gallon equivalency metric for electrified vehicles
MQL
Ford’s Minimum Quantity Lubricant machining process
MY
Model Year, the manufacturer’s annual production period which includes January 1 of the calendar year. For example, production of 2013 model year
vehicles might begin in June 2012 and end in May 2013, but could start as early as January 2, 2012, and end as late as December 2013. We report fuel
economy by model year because that is how it is reported to government agencies, and therefore, this data corresponds to what is available in the public
domain.
NADA
National Automobile Dealers Association, an industry association of car and truck dealers
NCAP
New Car Assessment Program, a term commonly used to denote an official, independent vehicle testing and/or rating system. Separate NCAPs now exist
in the United States, Europe, Australia, China, and Central and South America.
NEDC
New European Driving Cycle, the testing procedures used to determine compliance with government fuel economy and emissions requirements.
NGO
Nongovernmental organization
NHTSA
National Highway Traffic Safety Administration, a U.S. government agency
NMOG
Non-methane organic gases
NOV
Notice of violation (e.g., from a regulatory agency)
NPRI
National Pollutant Release Inventory (Canada), similar to U.S. TRI
OEM
Original equipment manufacturer
OHS policy
Ford’s Occupational Health and Safety policy
One Ford
Ford’s accelerated restructuring plan; One Team unified in pursing One Plan to deliver One Goal: An exciting, viable Ford
OSRP
Occupant Safety Research Partnership, a group within the U.S. Council for Automotive Research that researches and develops advanced crash test
dummies and other pre-competitive safety systems
PAS
Ford’s Partnership for Advanced Studies, our flagship education program
PDGs
Public Domain Guidelines, internal Ford guidelines that focus on ensuring that our vehicles earn top marks in public domain assessments
PEC
Paint Emissions Concentrator, formerly called “fumes-to-fuel”, a technology that concentrates VOC emissions from the painting process by approximately
1,500:1, allowing VOCs to be burned as a fuel source.
PHEV
Plug-in hybrid electric vehicle, a vehicle similar to an HEV in that it is equipped with both an electric battery and a gas-powered engine; however, PHEVs
are equipped with a high-capacity battery that can be charged from an ordinary household outlet
PowerShift
Ford’s fuel-efficiency-boosting, six-speed, dual-clutch transmission system
PPA
Public-Private Alliance for Responsible Mineral Trade, a joint initiative among governments, companies and civil society to support supply chain solutions
to conflict minerals challenges
PSI
Product Sustainability Index, a tool used by Ford of Europe to incorporate life cycle analysis into product development
Pulse survey
Ford’s annual, voluntary survey of salaried-employee satisfaction
PZEV
Partial Zero Emission Vehicle, a vehicle standard that is part of the LEV II Program
QOS
Ford’s global Quality Operating System, used in our manufacturing to develop, measure and continuously improve robust processes
REACH
Registration, Evaluation, Authorization and Restriction of Chemical Substances (EU legislation)
REEs
Rare Earth Elements, a suite of mined materials widely used in consumer and automotive electronics
RFS
Renewable Fuel Standard, a provision within the U.S. Energy Independence and Security Act of 2007 requiring a significant increase in the use of biofuels
SDGs
Safety Design Guidelines, Ford’s stringent internal engineering design targets
Six-speed transmission
A transmission using six gears, for improved fuel economy compared to typical four-speed transmissions
SQDCPME Scorecard
A scorecard that helps us keep focused on the vital components of a sustainable business: Safety, Quality, Delivery, Cost, People, Maintenance and
Environment
Stakeholder
Anyone who is impacted or believes they are impacted by the operations or practices of the Company, including customers, employees, business partners,
shareholders, governments, communities and nongovernmental organizations. Some also consider the environment a stakeholder.
Sustainability
A business model that creates value consistent with the long-term preservation and enhancement of environmental, social and financial capital. Also,
meeting the needs of the present without compromising the future.
Sustainable Technologies and
Alternative Fuels Plan
Ford’s product strategy, outlining the near-, mid- and long-term steps we are taking to develop and deploy vehicle and fuel technologies to implement our
blueprint for sustainability
SULEV
Super Ultra-Low Emission Vehicle, a level of standards for tailpipe emissions enforced in California and states that have adopted California standards
SUMURR
Sustainable Urban Mobility with Uncompromised Rural Reach, a pilot program successfully launched in India that is finding ways to use Ford vehicles
and connected technologies to address critical social needs, such as health care
SUV
Sport utility vehicle
Tank-to-wheels CO2 emissions
A subset of well-to-wheels CO
TCR
The Climate Registry, a voluntary carbon-emissions reporting project
TGW
“Things Gone Wrong,” a metric measured by the Global Quality Research System (GQRS)
Tier 1 Suppliers
Suppliers sourcing directly to our assembly plants
Tier 2 Suppliers
Suppliers not sourcing directly to our assembly plants
Tier 2 and Tier 3 Emissions
Standards
The U.S. federal program, starting with the 2004 model year, to control vehicle emissions standards. Tier 3 emissions standards, which are more stringent
than Tier 2 standards, were proposed in 2013.
TRI
Toxics Release Inventory, an inventory of releases and transfers of certain chemicals that are required to be reported to the U.S. government
TÜV Rheinland
A German-based product-testing company
UAW
The International Union, United Automobile, Aerospace and Agricultural Implement Workers of America
UNGC
United Nations Global Compact, a global policy initiative through which businesses agree to align their operations with 10 principles in the areas of human
rights, labor, environment and anti-corruption
URP
University Research Program, a Ford program for collaborating with researchers at more than 100 universities worldwide
V2I
Vehicle-to-infrastructure communications, technologies that enable vehicles to “talk” to roadway infrastructure (such as traffic lights) via advanced Wi-Fi
signals or dedicated short-range communications
V2V
Vehicle-to-vehicle communications, technologies that enable vehicles to “talk” to each other via advanced Wi-Fi signals or dedicated short-range
communications
VIAQ specifications
Ford’s Vehicle Interior Air Quality specifications, which require the consideration of the air-quality and allergen impacts of the materials and components
in our vehicles
VOCs
Volatile organic compounds, compounds that vaporize (become a gas) at relatively low temperature
WBCSD
World Business Council for Sustainable Development
Well-to-tank CO2 emissions
A subset of well-to-wheels CO
Well-to-wheels CO2 emissions
Accounts for emissions from the vehicle itself, as well as CO
WET
Water Estimation Tool, a Ford software program that helps facilities to predict their water usage
WHO
World Health Organization, the international organization providing leadership on global health matters
WRI
World Resources Institute, a U.S.-based nonprofit organization
ZEV
Zero Emission Vehicle, the lowest level of standards for vehicle emissions enforced in California and states that have adopted California standards
Home Glossary
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2
2
emissions; includes the CO
emissions; measures the CO
2
generated by burning the fuel in the vehicle
2
generated by excavating the feedstocks and producing and distributing the fuel or electricity
2
emissions resulting from the production and distribution of fuel