FOCUS
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Focus
Focus SES Sedan | Blue Flame Metallic
35 mpg... and so much more.
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Great mileage meets Ford-exclusive technologies to put 2010 Focus in a class by itself. Plus,
it delivers a high fun-to-drive factor, and provides comfort, refinement and safety usually found
in more expensive cars, and quality unsurpassed in its segment.2 So, save money from the showroom
to the gas pump, and get more. MPGs. More cool tech. More of what you’re looking for.
2010 EPA-estimated hwy. fuel economy with 5-speed manual transmission. 2 Class is Compact Coupes and Sedans. Based on RDA Group’s GQRS
cumulative survey at 3 months of service in 3 surveys of 2008 Ford and competitive owners conducted 9/07 – 5/08.
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Focus is the only ride in its class 2 to offer you these advanced features:
• Standard Control BladeTM Multi-Link Rear Suspension
• Available Ford sync® Communications and Entertainment System
• Standard MyKeyTM Owner Controls Feature
• Available Color-Selectable Ambient Lighting
Focus
you
talk. Sync listens.
TM
more
connectivity.
Fair warning: Once you start this conversation, you’ll never want to stop. This remarkable traveling companion
is an available Ford-exclusive technology, developed in association with Microsoft.® Simply plug in your
MP3 player or thumb drive, along with your paired Bluetooth®-enabled mobile phone, and suddenly you can
select music, make calls, get directions to your destination or find information – all hands-free using simple
voice commands.1 Plus, 911 AssistTM can dial for help from your phone if any airbag deploys (directly to a
911 operator, not to a call center, like other systems).2 For all the latest details, visit SyncMyRide.com.
Ford SYNC® enhancements for the 2010 Focus:
• Traffic alerts
• Up-to-the-minute weather
• Business searches
• Turn-by-turn directions
• Personalized news: business, sports, • Vehicle Health Reports
entertainment and more
All hands-free and voice-activated
Driving while distracted can result in loss of vehicle control. Only use mobile phones and other devices, even with voice commands, when it is safe to do so. 2 The vehicle’s electrical system (including the battery), the wireless service provider’s signal, and a connected
mobile phone must all be available and operating for 911 Assist to function properly. These systems may become damaged in a crash. The paired mobile phone must be turned on, connected to SYNC, and the 911 Assist feature enabled in order for 911 to be dialed.
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Focus
Focus SES Coupe | Sangria Red Metallic
more exhilaration coupe or sedan.
Wrap your hands around the just-right rim of the 3-spoke steering wheel, dip into a bucket
of torque courtesy of the 140-hp 2.0L Duratec ® I-4, and make the scenery blur.
Euro-inspired 4-wheel independent suspension features rear Control Blade TM technology
for extra handling finesse. Work the standard 5-speed manual or go shiftless with an
optional automatic.
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Opt for SES Coupe or Sedan, and you’re in full-tilt mode with performance-tuned
suspension components and 17" dark stainless aluminum wheels wrapped in low-profile
performance treads. In all conditions, you’re treated to precision descended from the
champion Focus RS World Rally Car. Ready... Set...
Focus
Focus SES | Charcoal Black | Available Equipment
From any point of view,
more than meets the eye.
While its style is evident, the Focus interior impresses even more over time. An elegant T-shaped
dashboard creates a feeling of wide-open space for the driver and front passenger. Controls
are easy to use, and quality materials meet your touch. Ice Blue TM instrument lighting is designed
to help reduce eye strain as well as add an upscale tone. There are even 2 power points, plus
a convenient shelf for your phone and an audio device. Get to know Focus, and you’ll soon
discover that what you see is just the start.
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Ford-exclusive MyKeyTM owner controls feature
Standard on every Focus, MyKey lets you decide how your car is
driven no matter who’s behind the wheel. You program specially
coded keys to encourage safety belt use and safer, more fuelefficient driving. MyKey can mute the audio system until safety
belts are buckled, limit top speed and more.
Focus
Focus SEL | Charcoal Black Leather Trim | Optional Moon & Tune Package
more indulgence front to back.
The goal was clear: to give Focus more comforts and amenities than you’d expect. So a lot
of engineering went into reducing NVH (noise, vibration and harshness). The suspension and tires
balance handling requirements with smoothness. Extra sound-deadening materials help silence the
cabin. An acoustic windshield and aerodynamic design cut down on wind noise. And those are just
the basics. Choose options like the SYNC & Sound Package or Moon & Tune Package to dial in
the extras. It’s all about getting accustomed to the finer things in life.
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Service available in the 48 contiguous states and Washington, D.C.
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SIRIUS® Satellite Radio
Standard on Focus SE and above, SIRIUS Satellite Radio1
comes with a 6‑month trial subscription: Surf more than 130
channels including 100% commercial-free music, plus the best
sports, news, talk and entertainment, coast-to-coast.
Focus
Versatility, features and
more moods.
60/40 split-folding rear seats can come in handy. And
available heated, leather-trimmed front seats can’t
be beat. But how many cars can reflect how you feel?
Count Focus among the few. Optional Ambient Lighting
is a class exclusive. It casts a glow in the cupholders and
front and rear footwells to match your mood. Switch it
up any way you want, from sunshine to the blues.
■
■
■
■
■
■
■
A. Standard 60/40 split-folding rear seats open up for
extra-long cargo. And there’s room for plenty of your
stuff in the 13.8-cu.-ft. trunk.
B. A standard multifunction computer helps you maximize
MPG with an instant readout.
7 different Ambient Lighting
colors let you pick a tone for
every day of the week.
C. Keep up-to-the-minute tabs on the outside temperature
and, on select models, the direction you’re headed.
D. Adjust the available power moonroof to let in just the
right combination of air and sky.
E. Get a clear rear view with available power-adjustable,
heated sideview mirrors.
F. Heated, leather-trimmed front seats are standard on
Focus SEL. They’re optional on SES.
A
B
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C
D
E
F
Focus
Focus SEL Sedan | Black
No other car in its class gives you
more standard safety features.
Start with AdvanceTrac® electronic stability control1 that includes a 4-wheel Anti-lock Brake System
(ABS) to help you avoid an accident. Add a rock-solid structure to help protect all on board, and
a full complement of 6 airbags that includes 2 dual-stage front, 2 front-seat side and 2-row sidecurtains. The Personal Safety SystemTM is standing by with its 7 advanced technologies. There’s
also a Tire Pressure Monitoring System, and more. Focus is well-equipped to help keep you safe.
Remember that even advanced technology cannot overcome the laws of physics. It’s always possible to lose control of a vehicle due to
inappropriate driver input for the conditions.
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Energy-absorbing front and rear crumple zones help absorb and distribute
crash energy around the rigid safety cell that surrounds you.
AdvanceTrac electronic stability control is standard – along with ABS – to
help prevent you from skidding off your intended course.
Focus
Focus SE Sedan | Ingot Silver Metallic | Optional SE Sedan Appearance Package
Quality that keeps
you coming back for more.
Corolla, Civic and Sentra can’t beat Focus quality,1 a fact that more and more drivers are
discovering every day. On style, it’s beyond compare, especially when you choose the available SE
Sedan Appearance Package – a select group of features that pumps up the visual volume with
15" unique-finish alloy wheels, a decklid spoiler and fog lamps.
Based on RDA Group’s GQRS cumulative survey at 3 months of service in 3 surveys of 2008 Ford and competitive owners conducted 9/07–5/08.
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Focus
Specs
DIMENSIONS & CApacities
Exterior
Wheelbase
Length
Height
Width – Excluding mirrors
Width – Including mirrors
Standard
Sedan
102.9"
175.0"
58.6"
67.9"
78.4"
Coupe
102.9"
175.0"
58.6"
67.9"
78.4"
Interior
Front
Head room
Shoulder room
Hip room
Leg room
39.2"
53.4"
50.4"
41.7"
39.2"
53.5"
50.4"
41.7"
Rear
Head room
Shoulder room
Hip room
Leg room
38.3"
53.6"
50.9"
36.1"
38.3"
53.7"
48.3"
36.1"
Capacities
Seating
Passenger volume (cu. ft.)
Luggage volume (cu. ft.)
Total interior volume (cu. ft.)
Fuel capacity (gal.)
5
93.4
13.8
107.2
13.5
5
93.3
13.8
107.1
13.5
horsepower, torque &
epa-estimated fuel economy
2.0L Duratec® I-4 Engine
Horsepower
Torque (lb.-ft.)
Horsepower (coupe models with manual)
Torque (lb.-ft.; coupe models with manual)
5-speed manual
4-speed automatic
140 @ 6000 rpm
136 @ 4250 rpm
143 @ 6000 rpm
136 @ 4250 rpm
24 mpg city/35 hwy.
24 mpg city/34 hwy.
2.0L Duratec 20E PZEV I-4 Engine1
Horsepower
Torque (lb.-ft.)
5-speed manual
4-speed automatic
136 @ 6000 rpm
133 @ 4250 rpm
24 mpg city/35 hwy.
24 mpg city/34 hwy.
Dimensions may vary by trim level.
Cargo and load capacity limited by weight and weight distribution.
Standard on models in CA, CT, MA, ME, NY, PA, RI and VT; available on retail
orders in AZ, DE, MD, NH, NV, OH, OR and WV. 2 Always wear your safety
belt and secure children in the rear seat.
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Mechanical
2.0L Duratec I-4 engine or 2.0L Duratec 20E PZEV I-4 engine
5-speed manual transmission
Anti-lock Brake System (ABS)
European-inspired suspension – Front: independent MacPherson strut,
stabilizer bar; rear: independent Control BladeTM
Power front disc and rear drum brakes
Safety & Security
Personal Safety SystemTM for driver and front passenger includes
dual-stage front airbags,2 safety belt pretensioners, safety belt energymanagement retractors, safety belt usage sensors, driver-seat position
sensor, crash severity sensor, restraint control module and FrontPassenger Sensing System
Front-seat side airbags2
Side-curtain airbags2
3-point safety belts for all 5 seating positions
AdvanceTrac® electronic stability control
Battery saver
Belt-Minder ® front safety belt reminder
Child-safety rear door locks (sedan only)
LATCH – Lower anchors and tether anchors for child-safety seats
MyKeyTM owner controls feature
Remote keyless-entry system with trunk release (2 key fobs)
SecuriLock® passive anti-theft ignition system
Tire Pressure Monitoring System (excludes spare)
New Vehicle Limited Warranty. We want your Ford Focus ownership experience to be
the best it can be. So under this warranty, your new vehicle comes with 3-year/36,000mile Bumper-to-Bumper Coverage, 5-year/60,000-mile Powertrain Warranty Coverage,
5-year/50,000-mile Safety Restraint Coverage, and 5-year/unlimited-mile Corrosion
(Perforation) Coverage – all with no deductible. Please ask your Ford Dealer for a copy of
this limited warranty.
Roadside Assistance. Covers your vehicle for 5 years or 60,000 miles, so you have the
security of knowing that help may be only a phone call away should you run out of fuel,
lock yourself out of the vehicle, or need towing. Your Ford Dealer can provide complete
details on all of these advantages.
Ford Credit. Get the ride you want. Whether you plan to lease or finance, you’ll find
the choices that are right for you at Ford Credit. Ask your Ford Dealer for details or check
us out at fordcredit.com.
Ford Extended Service Plan. For a purchase or lease, the Ford Extended Service
Plan (ESP) gives you “Peace-of-Mind” protection designed to cover key vehicle
components and protect you from the cost of unexpected repairs. Ask your dealer for
a Ford ESP, the only service contract backed exclusively by Ford and honored at all
Ford Lincoln Mercury dealerships.
Seating
5-person seating
Front bucket seats with adjustable head restraints
60/40 split-folding rear seats
Interior
Air conditioning
AM/FM stereo/single-CD player with MP3 capability, clock and 4 speakers
Auxiliary audio input jack
Courtesy lights with theater-dimming feature
Cupholders (2 front, 1 rear)
Front and rear floor mats
Front-door bins and integrated bottle holders
Full-length center floor console with padded armrest
Illuminated entry
Map pocket on front-passenger seatback
Message center with odometer and instant fuel economy display
Power door locks
Power points (2, 12-volt)
Tilt steering column
Visor vanity mirrors
Exterior
Rear-window defroster
Solar-tinted glass
Windshield wipers – 2-speed intermittent
Insurance Services. Get Ford Motor Company quality in your auto insurance. Our
program offers industry-leading benefits and competitive rates. Call 1-877-367-3847,
or visit us at fordvip.com for a no-obligation quote. Insurance offered by American Road
Services Company (in CA, American Road Insurance Agency), a licensed agency and
subsidiary of Ford Motor Company.
Comparisons based on 2009 competitive models (class is Compact Coupes and
Sedans), publicly available information and Ford certification data at time of release.
Some features discussed may be optional. Vehicles shown may contain optional
equipment. Features shown may be offered only in combination with other options or
subject to additional ordering requirements or limitations. Dimensions shown may vary
due to optional features and/or production variability. Following release of the PDF,
certain changes in standard equipment, options and the like, or product delays may
have occurred which would not be included in these pages. Your Ford Dealer is the best
source for up-to-date information. Ford Division reserves the right to change product
specifications at any time without incurring obligations.
© 2009 Ford Motor Company
10FOCWEBPDF
Focus
focus s sedan
Equipped with all standard features, plus:
Rapid Spec 100A:
15" steel wheels with silver-painted covers
P195/60R15 tires (low rolling resistance)
Cloth seats
Black door handles
Black manual sideview mirrors
Chrome 2-bar grille
Halogen headlamps
Available Options
4-speed automatic transmission
SIRIUS Satellite Radio with 6-month subscription
focus se sedan
Equipped with all standard S Sedan features, plus:
Rapid Spec 200A:
15" aluminum-alloy wheels
Perimeter alarm
SIRIUS Satellite Radio with 6-month subscription
Power sideview mirrors
Power windows with one-touch-down
driver-window feature
Available Option Groups
Rapid Spec 201A: Driver’s Group Package:
leather-wrapped steering wheel with cruise and
secondary audio controls, and auto-dimming rearview
mirror + Ford SYNC® voice-activated, in-vehicle
communications and entertainment system
Rapid Spec 202A: SYNC & Sound Package:
Premium AM/FM stereo/single-CD player with MP3
capability, 8 speakers, 8" subwoofer and 190 watts
+ Driver’s Group Package
Available Options & Package
4-speed automatic transmission
SE Sedan Appearance Package: 15" alloy wheels
with unique finish, decklid spoiler and fog lamps
Ambient Lighting
Cruise control
Power moonroof
focus sel sedan
Equipped with all standard SE Sedan features, plus:
Rapid Spec 300A:
16" Euroflange aluminum-alloy wheels
P205/50R16 tires
Enhanced European-inspired front and rear suspensions
with rear stabilizer bar
Leather-trimmed seats with heated front row
Ambient Lighting
Driver’s Group Package: leather-wrapped steering
wheel with cruise and secondary audio controls, and
auto-dimming rearview mirror + SYNC voice-activated,
in-vehicle communications and entertainment system
Instrument cluster includes metallic instrument panel
appliqué with bright cluster rings, release handles
and register accents; metallic console top plate; and
performance cluster
Chrome door handles
Chrome exhaust tip
Fog lamps
Power, heated, chrome-capped sideview mirrors
Available Option Group
Rapid Spec 301A: Moon & Tune Package: power
moonroof with shade, and Premium AM/FM stereo/
single-CD player with MP3 capability, 8 speakers,
8" subwoofer and 190 watts
Available Option
4-speed automatic transmission
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focus ses sedan
Equipped with all standard SE Sedan features, plus:
Rapid Spec 400A:
17" premium painted dark stainless aluminum wheels
P215/45R17 tires
Performance suspension with larger rear stabilizer bar
Ambient Lighting
Driver’s Group Package: leather-wrapped steering
wheel with cruise and secondary audio controls, and
auto-dimming rearview mirror + SYNC voice-activated,
in-vehicle communications and entertainment system
Instrument cluster includes metallic instrument panel
appliqué with bright cluster rings, release handles
and register accents; metallic console top plate; and
performance cluster
Body-color door handles
Chrome exhaust tip
Dark chrome 2-bar grille
Dark chrome headlamps and taillamps
European-inspired front fascia with integrated fog lamps
Power, heated, body-color sideview mirrors
Decklid spoiler
Available Option Group
Rapid Spec 401A: Moon & Tune Package: power
moonroof with shade, and Premium AM/FM stereo/
single-CD player with MP3 capability, 8 speakers,
8" subwoofer and 190 watts
Available Options
4-speed automatic transmission
Leather-trimmed seats with heated front row
Focus
Wheels
focus se coupe
Equipped with all standard features, plus:
Rapid Spec 200A:
16" aluminum-alloy wheels
P205/50R16 tires
Enhanced European-inspired front and rear suspensions
with front and rear stabilizer bars
Perimeter alarm
SIRIUS Satellite Radio with 6-month subscription
Body-color door handles
Chrome exhaust tip
Dark chrome 2-bar grille
Dark chrome headlamps and taillamps
European-inspired front fascia with integrated fog lamps
Power windows with one-touch-down driver-window
feature
Power, heated body-color sideview mirrors
Decklid spoiler
Sport-tuned exhaust (manual transmission only)
Available Option Groups
Rapid Spec 201A: Driver’s Group Package:
leather-wrapped steering wheel with cruise and
secondary audio controls, and auto-dimming rearview
mirror + Ford SYNC® voice-activated, in-vehicle
communications and entertainment system
Rapid Spec 202A: SYNC & Sound Package:
Premium AM/FM stereo/single-CD player with MP3
capability, 8 speakers, 8" subwoofer and 190 watts
+ Driver’s Group Package
focus ses coupe
Equipped with all standard SE Coupe features, plus:
Rapid Spec 400A:
17" premium painted dark stainless aluminum wheels
P215/45R17 tires
Performance suspension with larger rear stabilizer bar
Ambient Lighting
Driver’s Group Package: leather-wrapped steering
wheel with cruise and secondary audio controls, and
auto-dimming rearview mirror + SYNC voice-activated,
in-vehicle communications and entertainment system
Instrument cluster includes metallic instrument panel
appliqué with bright cluster rings, release handles
and register accents; metallic console top plate; and
performance cluster
High-mounted rear spoiler
15" Steel with Silver-Painted Cover
Standard on S Sedan
15" Aluminum-Alloy
Standard on SE Sedan
15" Alloy with Unique Finish
Standard on SE Sedan Appearance Package
16" Aluminum-Alloy
Standard on SE Coupe
Available Option Group
Rapid Spec 401A: Moon & Tune Package: power
moonroof with shade, and Premium AM/FM stereo/
single-CD player with MP3 capability, 8 speakers,
8" subwoofer and 190 watts
Available Options
4-speed automatic transmission with 4.2:1 final drive ratio
Leather-trimmed seats with heated front row
Available Options
4-speed automatic transmission
Ambient Lighting
Cruise control
Power moonroof
Microsoft is a registered trademark of Microsoft Corporation.
The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc.
SIRIUS is a registered trademark of SIRIUS XM Radio Inc. Subscriptions governed by SIRIUS Terms and Conditions at sirius.com/serviceterms.
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16" Euroflange Aluminum-Alloy
Standard on SEL Sedan
17" Premium Painted
Dark Stainless Aluminum
Standard on SES Coupe and SES Sedan
Focus
Exterior colors
Interior
Colors
S Sedan
Blue Flame Metallic
Sangria Red Metallic
White Suede
Natural Neutral Metallic
Sterling Grey Metallic
Black
SE Sedan, SEL Sedan
Blue Flame Metallic
Sangria Red Metallic
White Suede
Blue Flame Metallic
Sangria Red Metallic
White Suede
Natural Neutral Metallic
Ingot Silver Metallic
Sterling Grey Metallic
Black
SES Sedan
Blue Flame Metallic
Sangria Red Metallic
Natural Neutral Metallic
Ingot Silver Metallic
Sterling Grey Metallic
Ingot Silver Metallic
Sterling Grey Metallic
Black
SE Coupe
Blue Flame Metallic
Sangria Red Metallic
Ingot Silver Metallic
Sterling Grey Metallic
Black
Black
SES Coupe
Blue Flame Metallic
Sangria Red Metallic
Ingot Silver Metallic
Sterling Grey Metallic
Black
INTERIORS:
Colors shown are representative only. Not all colors are available on all models.
See your dealer for actual paint/trim options.
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Medium Stone
Charcoal Black
Focus
Interior colors
Cloth – Medium Stone
Standard on S and SES
Cloth – Charcoal Black
Standard on SE
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Cloth – Charcoal Black
Standard on SES
Cloth – Medium Stone
Standard on SE
Leather – Charcoal Black
Standard on SEL, Available on SES
Leather – Medium Stone
Standard on SEL, Available on SES
Focus
Ford Custom Accessories
Also available:
Body Kit by 3dCarbon®1
THULE® Racks, Carriers and Cargo Holders1
Decklid Spoiler
Remote Start Systems
Vehicle Security System
Hood Deflector
SmartAlertTM GPS Tracking and Recovery1
Graphics Kit
Electrochromic Mirrors
Side Window Deflectors
Katzkin® Leather Seat Covers1
Fog Lamps
Garmin® Portable Navigation Systems1
Wiper Shaker De-Icer and Debris Cleaner1
Wheel Locks
Splash Guards
Ashcup/Coin Holder/Smoker’s Pack
Front Illuminated Sill Plates
1
Ford Licensed Accessories.
Garmin is a registered trademark of Garmin Ltd.
Interior Soft Cargo Organizers (Large and Standard
Sizes) and Interior Soft Cooler Bag
Integrated Roof Spoiler
To learn more about Ford Custom Accessories and to buy them online, visit fordaccessories.com.
Chrome Exhaust Tip
Interior Lighting Kit
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All-Weather Floor Mats
Genuine Ford Accessories will be warranted for whichever provides you the greatest benefit: 12 months or
12,000 miles (whichever occurs first), or the remainder of your Bumper-to-Bumper 3-year/36,000-mile
New Vehicle Limited Warranty. Contact your local Ford Dealer for details and a copy of the limited warranty.
Ford Licensed Accessories (FLA) are warranted by the accessory manufacturer’s warranty. Contact your
Ford Dealer for details regarding the manufacturer’s limited warranty and/or a copy of the FLA product limited
warranty offered by the accessory manufacturer.